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How to Write Perfect Persuasive Essays in 5 Simple Steps

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WHAT IS A PERSUASIVE ESSAY?

What is a persuasive essay?

A persuasive text presents a point of view around a topic or theme that is backed by evidence to support it.

The purpose of a persuasive text can be varied.  Maybe you intend to influence someone’s opinion on a specific topic, or you might aim to sell a product or service through an advertisement.

The challenge in writing a good persuasive text is to use a mix of emotive language and, in some cases, images that are supported by hard evidence or other people’s opinions.

In a persuasive essay or argument essay, the student strives to convince the reader of the merits of their opinion or stance on a particular issue. The student must utilise several persuasive techniques to form a coherent and logical argument to convince the reader of a point of view or to take a specific action.

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PERSUADING PEOPLE REQUIRES A CONSISTENT APPROACH…

Persuasive texts are simple in structure.  You must clearly state your opinion around a specific topic and then repeatedly reinforce your opinions with external facts or evidence.  A robust concluding summary should leave little doubt in the reader’s mind.  ( Please view our planning tool below for a detailed explanation. )

TYPES OF PERSUASIVE TEXT

We cover the broad topic of writing a general persuasive essay in this guide, there are several sub-genres of persuasive texts students will encounter as they progress through school. We have complete guides on these text types, so be sure to click the links and read these in detail if required.

  • Argumentative Essays – These are your structured “Dogs are better pets than Cats” opinion-type essays where your role is to upsell the positive elements of your opinions to your audience whilst also highlighting the negative aspects of any opposing views using a range of persuasive language and techniques.
  • Advertising – Uses persuasive techniques to sell a good or service to potential customers with a call to action.
  • Debating Speeches – A debate is a structured discussion between two teams on a specific topic that a moderator judges and scores. Your role is to state your case, sell your opinions to the audience, and counteract your opposition’s opinions.
  • Opinion Articles, Newspaper Editorials. – Editorials often use more subtle persuasive techniques that blur the lines of factual news reporting and opinions that tell a story with bias. Sometimes they may even have a call to action at the end.
  • Reviews – Reviews exist to inform others about almost any service or product, such as a film, restaurant, or product. Depending on your experiences, you may have firm opinions or not even care that much about recommending it to others. Either way, you will employ various persuasive techniques to communicate your recommendations to your audience.
  • Please note a DISCUSSION essay is not a traditional persuasive text, as even though you are comparing and contrasting elements, the role of the author is to present an unbiased account of both sides so that the reader can make a decision that works best for them. Discussions are often confused as a form of persuasive writing.

A COMPLETE TEACHING UNIT ON PERSUASIVE WRITING SKILLS

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Teach your students to produce writing that  PERSUADES  and  INFLUENCES  thinking with this  HUGE  writing guide bundle covering: ⭐ Persuasive Texts / Essays ⭐ Expository Essays⭐ Argumentative Essays⭐ Discussions.

A complete 140 PAGE unit of work on persuasive texts for teachers and students. No preparation is required.

THE STRUCTURE OF A PERSUASIVE ESSAY

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1. Introduction

In the introduction, the student will naturally introduce the topic. Controversial issues make for great topics in this writing genre. It’s a cliche in polite society to discourage discussions involving politics, sex, or religion because they can often be very divisive. While these subjects may not be the best topics of conversation for the dinner table at Thanksgiving, they can be perfect when deciding on a topic for persuasive writing. Obviously, the student’s age and abilities should be considered, as well as cultural taboos, when selecting a topic for the essay. But the point holds, the more controversial, the better.

Let’s take a look at some of the critical elements of the introduction when writing a persuasive essay:

Title: Tell your audience what they are reading.

This will often be posed as a question; for example, if the essay is on the merits of a vegetarian lifestyle, it may be called something like: To Eat Meat or Not?

Hook : Provide your audience with a reason to continue reading.

As with any genre of writing, capturing the reader’s interest from the outset is crucial. There are several methods of doing this, known as hooks. Students may open their essays with anecdotes, jokes, quotations, or relevant statistics related to the topic under discussion.

Background: Provide some context to your audience.

In this introductory section, students will provide the reader with some background on the topic. This will place the issue in context and briefly weigh some opinions on the subject.

Thesis statement: Let the audience know your stance.

After surveying the topic in the first part of the introduction, it is now time for the student writer to express their opinion and briefly preview the points they will make later in the essay.

2. Body Paragraphs

The number of paragraphs forming this essay section will depend on the number of points the writer chooses to make to support their opinion. Usually three main points will be sufficient for beginning writers to coordinate. More advanced students can increase the number of paragraphs based on the complexity of their arguments, but the overall structure will largely remain intact.

Be sure to check out our complete guide to writing perfect paragraphs here .

The TEEL acronym is valuable for students to remember how to structure their paragraphs.  Read below for a deeper understanding.

Topic Sentence:

The topic sentence states the central point of the paragraph. This will be one of the reasons supporting the thesis statement made in the introduction.

These sentences will build on the topic sentence by illustrating the point further, often by making it more specific.

These sentences’ purpose is to support the paragraph’s central point by providing supporting evidence and examples. This evidence may be statistics, quotations, or anecdotal evidence.

The final part of the paragraph links back to the initial statement of the topic sentence while also forming a bridge to the next point to be made. This part of the paragraph provides some personal analysis and interpretation of how the student arrived at their conclusions and connects the essay as a cohesive whole.

3. Conclusion

The conclusion weaves together the main points of the persuasive essay. It does not usually introduce new arguments or evidence but instead reviews the arguments made already and restates them by summing them up uniquely. It is important at this stage to tie everything back to the initial thesis statement. This is the writer’s last opportunity to drive home their point, to achieve the essay’s goal, to begin with – persuade the reader of their point of view.

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Ending an essay well can be challenging, but it is essential to end strongly, especially for persuasive essays. As with the hooks of the essay’s opening, there are many tried and tested methods of leaving the reader with a strong impression. Encourage students to experiment with different endings, for example, concluding the essay with a quotation that amplifies the thesis statement.

Another method is to have the student rework their ending in simple monosyllabic words, as simple language often has the effect of being more decisive in impact. The effect they are striving for in the final sentence is the closing of the circle.

Several persuasive writing techniques can be used in the conclusion and throughout the essay to amp up the persuasive power of the writing. Let’s take a look at a few.

ETHOS, PATHOS & LOGOS TUTORIAL VIDEO (2:20)

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TIPS FOR WRITING A GREAT PERSUASIVE ESSAY

Persuasive writing template and graphic organizer

PERSUASIVE TECHNIQUES

In this article, we have outlined a basic structure that will be helpful to students in approaching the organization of their persuasive writing. It will also be helpful for the students to be introduced to a few literary techniques that will help your students to present their ideas convincingly. Here are a few of the more common ones:

Repetition: There is a reason why advertisements and commercials are so repetitive – repetition works! Students can use this knowledge to their advantage in their persuasive writing. It is challenging to get the reader to fully agree with the writer’s opinion if they don’t fully understand it. Saying the same thing in various ways ensures the reader gets many bites at the ‘understanding’ cherry.

Repetition Example: “The use of plastic bags is not only bad for the environment, but it is also bad for our economy. Plastic bags are not biodegradable, meaning they will not decompose and will continue to take up space in landfills. Plastic bags are also not recyclable, meaning they will not be reused and will instead end up in landfills. Plastic bags are not only bad for the environment, but they are also bad for our economy as they are costly to dispose of and take up valuable space in landfills.”

In this example, the phrase “not only bad for the environment but also bad for our economy” is repeated multiple times to reinforce the idea that plastic bags are not just a problem for the environment but also the economy. The repetition of the phrase emphasizes the point and makes it more persuasive.

It is also important to note that repetition could be used differently, such as repeating a word or phrase to create rhythm or emphasis.

Storytelling: Humans tend to understand things better through stories. Think of how we teach kids important values through time-tested fables like Peter and the Wolf . Whether through personal anecdotes or references to third-person experiences, stories help climb down the ladder of abstraction and reach the reader on a human level.

Storytelling Example: “Imagine you are walking down the street, and you come across a stray dog clearly in need of food and water. The dog looks up at you with big, sad eyes, and you cannot help but feel a twinge of compassion. Now, imagine that same scenario, but instead of a stray dog, it’s a homeless person sitting on the sidewalk. The person is clearly in need of food and shelter, and their eyes also look up at her with a sense of hopelessness.

The point of this story is to show that just as we feel compelled to help a stray animal in need, we should also feel compelled to help a homeless person. We should not turn a blind eye to the suffering of our fellow human beings, and we should take action to address homelessness in our community. It is important to remember that everyone deserves a roof over their head and a warm meal to eat. The story is designed to elicit an emotional response in the reader and make the argument more relatable and impactful.

By using storytelling, this passage creates an image in the reader’s mind and creates an emotional connection that can be more persuasive than just stating facts and figures.

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Dissent: We live in a cynical age, so leaving out the opposing opinion will smack of avoidance to the reader. Encourage your students to turn to that opposing viewpoint and deal with those arguments in their essays .

Dissent Example: “Many people argue that students should not have to wear uniforms in school. They argue that uniforms stifle creativity and individuality and that students should be able to express themselves through their clothing choices. While these are valid concerns, I strongly disagree.

In fact, uniforms can actually promote individuality by levelling the playing field and removing the pressure to dress in a certain way. Furthermore, uniforms can promote a sense of community and belonging within a school. They can also provide a sense of discipline and structure, which can help to create a more focused and productive learning environment. Additionally, uniforms can save families money and eliminate the stress of deciding what to wear daily .

While some may argue that uniforms stifle creativity and individuality, the benefits of uniforms far outweigh the potential drawbacks. It is important to consider the impact of uniforms on the school as a whole, rather than focusing solely on individual expression.”

In this example, the writer presents the opposing viewpoint (uniforms stifle creativity and individuality) and then provides counterarguments to refute it. By doing so, the writer can strengthen their own argument and present a more convincing case for why uniforms should be worn in school.

A Call to Action: A staple of advertising, a call to action can also be used in persuasive writing. When employed, it usually forms part of the conclusion section of the essay and asks the reader to do something, such as recycle, donate to charity, sign a petition etc.

A quick look around reveals to us the power of persuasion, whether in product advertisements, newspaper editorials, or political electioneering; persuasion is an ever-present element in our daily lives. Logic and reason are essential in persuasion, but they are not the only techniques. The dark arts of persuasion can prey on emotion, greed, and bias. Learning to write persuasively can help our students recognize well-made arguments and help to inoculate them against the more sinister manifestations of persuasion.

Call to Action Example: “Climate change is a pressing issue that affects us all, and it’s important that we take action now to reduce our carbon footprint and protect the planet for future generations. As a society, we have the power to make a difference and it starts with small changes that we can make in our own lives.

I urge you to take the following steps to reduce your carbon footprint:

  • Reduce your use of single-use plastics
  • Use public transportation, carpool, bike or walk instead of driving alone.
  • Support clean energy sources such as solar and wind power
  • Plant trees and support conservation efforts

It’s easy to feel like one person can’t make a difference, but the truth is that every little bit helps. Together, we can create a more sustainable future for ourselves and for the planet.

So, let’s take action today and make a difference for a better future, it starts with minor changes, but it all adds up and can make a significant impact. We need to take responsibility for our actions and do our part to protect the planet.”

In this example, the writer gives a clear and specific call to action and encourages the reader to take action to reduce their carbon footprint and protect the planet. By doing this, the writer empowers the reader to take action and enables them to change.

Now, go persuade your students of the importance of perfecting the art of persuasive writing!

A COMPLETE UNIT ON TEACHING FACT AND OPINION

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This  HUGE 120 PAGE  resource combines four different fact and opinion activities you can undertake as a  WHOLE GROUP  or as  INDEPENDENT READING GROUP TASKS  in either  DIGITAL  or  PRINTABLE TASKS.

20 POPULAR PERSUASIVE ESSAY TOPICS FOR STUDENTS

Writing an effective persuasive essay demonstrates a range of skills that will be of great use in nearly all aspects of life after school.

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In essence, if you can influence a person to change their ideas or thoughts on a given topic through how you structure your words and thoughts, you possess a very powerful skill.

Be careful not to rant wildly.  Use facts and other people’s ideas who think similarly to you in your essay to strengthen your concepts.

Your biggest challenge in getting started may be choosing a suitable persuasive essay topic.  These 20 topics for a persuasive essay should make this process a little easier.

  • WHY ARE WE FASCINATED WITH CELEBRITIES AND WEALTHY PEOPLE ON TELEVISION AND SOCIAL MEDIA?
  • IS IT RIGHT FOR SCHOOLS TO RAISE MONEY BY SELLING CANDY AND UNHEALTHY FOODS TO STUDENTS?
  • SHOULD GIRLS BE ALLOWED TO PLAY ON BOYS SPORTING TEAMS?
  • IS TEACHING HANDWRITING A WASTE OF TIME IN THIS DAY AND AGE?
  • SHOULD THERE BE FAR GREATER RESTRICTIONS AROUND WHAT CAN BE POSTED ON THE INTERNET?
  • SHOULD PROFESSIONAL ATHLETES HAVE TO TAKE DRUG TESTS?
  • ARE TEENAGE PREGNANCY SHOWS A NEGATIVE OR POSITIVE INFLUENCE ON VIEWERS?
  • SHOULD GAMBLING BE PROMOTED IN ANY WAY IN SPORTS EVEN THOUGH IT BRINGS IN LARGE AMOUNTS OF REVENUE?
  • SHOULD SPORTING TEAMS THAT LOSE BE REWARDED BY RECEIVING INCENTIVES SUCH AS HIGH DRAFT PICKS AND / OR FINANCIAL BENEFITS?
  • SHOULD SHARKS THAT ATTACK PEOPLE BE DESTROYED? SHOULD WE GET INVOLVED IN FOREIGN CONFLICTS AND ISSUES THAT DON’T DIRECTLY AFFECT OUR COUNTRY?
  • SHOULD WE GET INVOLVED IN FOREIGN CONFLICTS AND ISSUES THAT DON’T DIRECTLY AFFECT OUR COUNTRY?
  • COULD VIDEO GAMES BE CONSIDERED AS A PROFESSIONAL SPORT?
  • IF YOU WERE THE LEADER OF YOUR COUNTRY AND HAD A LARGE SURPLUS TO SPEND, WHAT WOULD YOU DO WITH IT?
  • WHEN SHOULD A PERSON BE CONSIDERED AND TREATED AS AN ADULT?
  • SHOULD SMOKING BECOME AN ILLEGAL ACTIVITY?
  • SHOULD THE VOTING AGE BE LOWERED?
  • DOES PROTECTIVE PADDING IN SPORTS MAKE IT MORE DANGEROUS?
  • SHOULD CELL PHONES BE ALLOWED IN THE CLASSROOM?
  • IS TEACHING A FOREIGN LANGUAGE A WASTE OF TIME?
  • SHOULD WE TEACH ETIQUETTE IN SCHOOLS?

PERSUASIVE PROMPTS FOR RELUCTANT WRITERS

If your students need a little more direction and guidance, here are some journal prompts that include aspects to consider.

  • Convince us that students would be better off having a three-day weekend .  There are many angles you could take with this, such as letting children maximize their childhood or trying to convince your audience that a four-day school week might actually be more productive.
  • Which is the best season?  And why?   You will really need to draw on the benefits of your preferred season and sell them to your audience.  Where possible, highlight the negatives of the competing seasons.  Use lots of figurative language and sensory and emotional connections for this topic.
  • Aliens do / or don’t exist?  We can see millions of stars surrounding us just by gazing into the night sky, suggesting alien life should exist, right? Many would argue that if there were aliens we would have seen tangible evidence of them by now.  The only fact is that we just don’t know the answer to this question.  It is your task to try and convince your audience through some research and logic what your point of view is and why.
  • Should school uniforms be mandatory? Do your research on this popular and divisive topic and make your position clear on where you stand and why.  Use plenty of real-world examples to support your thoughts and points of view.  
  • Should Smartphones be banned in schools?   Whilst this would be a complete nightmare for most students’ social lives, maybe it might make schools more productive places for students to focus and learn.  Pick a position, have at least three solid arguments to support your point of view, and sell them to your audience.

VISUAL JOURNAL PROMPTS FOR PERSUASIVE WRITING

Try these engaging, persuasive prompts with your students to ignite the writing process . Scroll through them.

Persuasive writing prompts

Persuasive Essay Examples (Student Writing Samples)

Below are a collection of persuasive essay samples.  Click on the image to enlarge and explore them in greater detail.  Please take a moment to read the persuasive texts in detail and the teacher and student guides highlight some of the critical elements of writing a persuasion.

Please understand these student writing samples are not intended to be perfect examples for each age or grade level but a piece of writing for students and teachers to explore together to critically analyze to improve student writing skills and deepen their understanding of persuasive text writing.

We recommend reading the example either a year above or below, as well as the grade you are currently working with, to gain a broader appreciation of this text type.

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VIDEO TUTORIALS FOR PERSUASIVE WRITING

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OTHER GREAT ARTICLES RELATED TO PERSUASIVE ESSAY WRITING

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Teaching Resources

Use our resources and tools to improve your student’s writing skills through proven teaching strategies.

WHERE CAN I FIND A COMPLETE UNIT OF WORK ON HOW TO WRITE PERSUASIVE ESSAYS?

persuasive writing unit

We pride ourselves on being the web’s best resource for teaching students and teachers how to write a persuasive text. We value the fact you have taken the time to read our comprehensive guides to understand the fundamentals of writing skills.

We also understand some of you just don’t have the luxury of time or the resources to create engaging resources exactly when you need them.

If you are time-poor and looking for an in-depth solution that encompasses all of the concepts outlined in this article, I strongly recommend looking at the “ Writing to Persuade and Influence Unit. ”

Working in partnership with Innovative Teaching Ideas , we confidently recommend this resource as an all-in-one solution to teach how to write persuasively.

This unit will find over 140 pages of engaging and innovative teaching ideas.

PERSUASIVE ESSAY WRITING CHECKLIST AND RUBRIC BUNDLE

writing checklists

The Ultimate Guide to Opinion Writing for Students and Teachers

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Top 5 Persuasive Writing Techniques for Students

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5 Top Persuasive Writing Lesson Plans for Students and Teachers

Persuasive essay | persuasive writing prompts | 23 Persuasive writing Topics for High School students | literacyideas.com

23 Persuasive writing Topics for High School students

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How to Write an Advertisement: A Complete Guide for Students and Teachers

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How to Start an Essay with Strong Hooks and Leads

The content for this page has been written by Shane Mac Donnchaidh.  A former principal of an international school and English university lecturer with 15 years of teaching and administration experience. Shane’s latest Book, The Complete Guide to Nonfiction Writing , can be found here.  Editing and support for this article have been provided by the literacyideas team.

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65 Tips for Writing Academic Persuasive Essays

The previous chapters in this section offer an overview of what it means to formulate an argument in an academic situation. The purpose of this chapter is to offer more concrete, actionable tips for drafting an academic persuasive essay. Keep in mind that preparing to draft a persuasive essay relies on the strategies for any other thesis-driven essay, covered by the section in this textbook, The Writing Process. The following chapters can be read in concert with this one:

  • Critical Reading and other research strategies helps writers identify the exigence (issue) that demands a response, as well as what kinds of research to use.
  • Generate Ideas covers prewriting models (such as brainstorming techniques) that allow students to make interesting connections and develop comprehensive thesis statements. These connections and main points will allow a writer to outline their core argument.
  • Organizing is important for understanding why an argument essay needs a detailed plan, before the drafting stage. For an argument essay, start with a basic outline that identifies the claim, reasoning, and evidence, but be prepared to develop more detailed outlines that include counterarguments and rebuttals, warrants, additional backing, etc., as needed.
  • Drafting introduces students to basic compositional strategies that they must be familiar with before beginning an argument essay. This current chapter offers more details about what kinds of paragraphs to practice in an argument essay, but it assumes the writer is familiar with basic strategies such as coherence and cohesion.

Classical structure of an argument essay

Academic persuasive essays tend to follow what’s known as the “classical” structure, based on techniques that derive from ancient Roman and Medieval rhetoricians. John D. Ramage, et. al outline this structure in Writing Arguments :

This very detailed table can be simplified. Most academic persuasive essays include the following basic elements:

  • Introduction that explains why the situation is important and presents your argument (aka the claim or thesis).
  • Reasons the thesis is correct or at least reasonable.
  • Evidence that supports each reason, often occurring right after the reason the evidence supports.
  • Acknowledgement of objections.
  • Response to objections.

Keep in mind that the structure above is just a conventional starting point. The previous chapters of this section suggest how different kinds of arguments (Classical/Aristotelian, Toulmin, Rogerian) involve slightly different approaches, and your course, instructor, and specific assignment prompt may include its own specific instructions on how to complete the assignment. There are many different variations. At the same time, however, most academic argumentative/persuasive essays expect you to practice the techniques mentioned below. These tips overlap with the elements of argumentation, covered in that chapter, but they offer more explicit examples for how they might look in paragraph form, beginning with the introduction to your essay.

Persuasive introductions should move from context to thesis

Since one of the main goals of a persuasive essay introduction is to forecast the broader argument, it’s important to keep in mind that the legibility of the argument depends on the ability of the writer to provide sufficient information to the reader. If a basic high school essay moves from general topic to specific argument (the funnel technique), a more sophisticated academic persuasive essay is more likely to move from context  to thesis.

The great stylist of clear writing, Joseph W. Williams, suggests that one of the key rhetorical moves a writer can make in a persuasive introduction is to not only provide enough background information (the context), but to frame that information in terms of a problem or issue, what the section on Reading and Writing Rhetorically terms the exigence . The ability to present a clearly defined problem and then the thesis as a solution creates a motivating introduction. The reader is more likely to be gripped by it, because we naturally want to see problems solved.

Consider these two persuasive introductions, both of which end with an argumentative thesis statement:

Example B feels richer, more dramatic, and much more targeted not only because it’s longer, but because it’s structured in a “motivating” way. Here’s an outline of that structure:

  • Hook: It opens with a brief hook that illustrates an emerging issue. This concrete, personal anecdote grips the reader’s attention.
  • Problem: The anecdote is connected with the emerging issue, phrased as a problem that needs to be addressed.
  • Debate: The writer briefly alludes to a debate over how to respond to the problem.
  • Claim: The introduction ends by hinting at how the writer intends to address the problem, and it’s phrased conversationally, as part of an ongoing dialogue.

Not every persuasive introduction needs all of these elements. Not all introductions will have an obvious problem. Sometimes a “problem,” or the exigence, will be as subtle as an ambiguity in a text that needs to be cleared up (as in literary analysis essays). Other times it will indeed be an obvious problem, such as in a problem-solution argument essay.

In most cases, however, a clear introduction will proceed from context to thesis . The most attention-grabbing and motivating introductions will also include things like hooks and problem-oriented issues.

Here’s a very simple and streamlined template that can serve as rudimentary scaffolding for a persuasive introduction, inspired by the excellent book, They Say / I Say:  The Moves That Matter in Academic Writing :

Each aspect of the template will need to be developed, but it can serve as training wheels for how to craft a nicely structured context-to-thesis introduction, including things like an issue, debate, and claim. You can try filling in the blanks below, and then export your attempt as a document.

Define key terms, as needed

Much of an academic persuasive essay is dedicated to supporting the claim. A traditional thesis-driven essay has an introduction, body, and conclusion, and the support constitutes much of the body. In a persuasive essay, most of the support is dedicated to reasoning and evidence (more on that below). However, depending on what your claim does, a careful writer may dedicate the beginning (or other parts of the essay body) to defining key terms.

Suppose I wish to construct an argument that enters the debate over euthanasia. When researching the issue, I notice that much of the debate circles around the notion of rights, specifically what a “legal right” actually means. Clearly defining that term will help reduce some of the confusion and clarify my own argument. In Vancouver Island University’s resource “ Defining key terms ,” Ian Johnston  offers this example for how to define “legal right” for an academic reader:

Before discussing the notion of a right to die, we need to clarify precisely what the term legal right means. In common language, the term “right” tends often to mean something good, something people ought to have (e.g., a right to a good home, a right to a meaningful job, and so on). In law, however, the term has a much more specific meaning. It refers to something to which people are legally entitled. Thus, a “legal” right also confers a legal obligation on someone or some institution to make sure the right is conferred. For instance, in Canada, children of a certain age have a right to a free public education. This right confers on society the obligation to provide that education, and society cannot refuse without breaking the law. Hence, when we use the term right to die in a legal sense, we are describing something to which a citizen is legally entitled, and we are insisting that someone in society has an obligation to provide the services which will confer that right on anyone who wants it.

As the example above shows, academics often dedicate space to providing nuanced and technical definitions that correct common misconceptions. Johnston’s definition relies on research, but it’s not always necessary to use research to define your terms. Here are some tips for crafting definitions in persuasive essays, from “Defining key terms”:

  • Fit the descriptive detail in the definition to the knowledge of the intended audience. The definition of, say, AIDS for a general readership will be different from the definition for a group of doctors (the latter will be much more technical). It often helps to distinguish between common sense or popular definitions and more technical ones.
  • Make sure definitions are full and complete; do not rush them unduly. And do not assume that just because the term is quite common that everyone knows just what it means (e.g.,  alcoholism ). If you are using the term in a very specific sense, then let the reader know what that is. The amount of detail you include in a definition should cover what is essential for the reader to know, in order to follow the argument. By the same token, do not overload the definition, providing too much detail or using far too technical a language for those who will be reading the essay.
  • It’s unhelpful to simply quote the google or dictionary.com definition of a word. Dictionaries contain a few or several definitions for important terms, and the correct definition is informed by the context in which it’s being employed. It’s up to the writer to explain that context and how the word is usually understood within it.
  • You do not always need to research a definition. Depending on the writing situation and audience, you may be able to develop your own understanding of certain terms.

Use P-E-A-S or M-E-A-L to support your claim

The heart of a persuasive essay is a claim supported by reasoning and evidence. Thus, much of the essay body is often devoted to the supporting reasons, which in turn are proved by evidence. One of the formulas commonly taught in K-12 and even college writing programs is known as PEAS, which overlaps strongly with the MEAL formula introduced by the chapter, “ Basic Integration “:

Point : State the reasoning as a single point: “One reason why a soda tax would be effective is that…” or “One way an individual can control their happiness is by…”

Evidence : After stating the supporting reason, prove that reason with related evidence. There can be more than one piece of evidence. “According to …” or “In the article, ‘…,’ the author shows that …”

Analysis : There a different levels of analysis.  At the most basic level, a writer should clearly explain how the evidence proves the point, in their own words: “In other words…,” “What this data shows is that…” Sometimes the “A” part of PEAS becomes simple paraphrasing. Higher-level analysis will use more sophisticated techniques such as Toulmin’s warrants to explore deeper terrain. For more tips on how to discuss and analyze, refer to the previous chapter’s section, “ Analyze and discuss the evidence .”

Summary/So what? : Tie together all of the components (PEA) succinctly, before transitioning to the next idea. If necessary, remind the reader how the evidence and reasoning relates to the broader claim (the thesis argument).

PEAS and MEAL are very similar; in fact they are identical except for how they refer to the first and last part. In theory, it shouldn’t matter which acronym you choose. Both versions are effective because they translate the basic structure of a supporting reason (reasoning and evidence) into paragraph form.

Here’s an example of a PEAS paragraph in an academic persuasive essay that argues for a soda tax:

A soda tax would also provide more revenue for the federal government, thereby reducing its debt. point Despite Ernest Istook’s concerns about eroding American freedom, the United States has long supported the ability of government to leverage taxes in order to both curb unhealthy lifestyles and add revenue. According to Peter Ubel’s “Would the Founding Fathers Approve of a Sugar Tax?”, in 1791 the US government was heavily in debt and needed stable revenue. In response, the federal government taxed what most people viewed as a “sin” at that time: alcohol. This single tax increased government revenue by at least 20% on average, and in some years more than 40% . The effect was that only the people who really wanted alcohol purchased it, and those who could no longer afford it were getting rid of what they already viewed as a bad habit (Ubel). evidence Just as alcohol (and later, cigarettes) was viewed as a superfluous “sin” in the Early Republic, so today do many health experts and an increasing amount of Americans view sugar as extremely unhealthy, even addictive. If our society accepts taxes on other consumer sins as a way to improve government revenue, a tax on sugar is entirely consistent. analysis We could apply this to the soda tax and try to do something like this to help knock out two problems at once: help people lose their addiction towards soda and help reduce our government’s debt. summary/so what?

The paragraph above was written by a student who was taught the PEAS formula. However, we can see versions of this formula in professional writing. Here’s a more sophisticated example of PEAS, this time from a non-academic article. In Nicholas Carr’s extremely popular article, “ Is Google Making Us Stupid? “, he argues that Google is altering how we think. To prove that broader claim, Carr offers a variety of reasons and evidence. Here’s part of his reasoning:

Thanks to the ubiquity of text on the Internet, not to mention the popularity of text-messaging on cell phones, we may well be reading more today than we did in the 1970s or 1980s, when television was our medium of choice. But it’s a different kind of reading, and behind it lies a different kind of thinking—perhaps even a new sense of the self. point “We are not only  what  we read,” says Maryanne Wolf, a developmental psychologist at Tufts University and the author of  Proust and the Squid: The Story and Science of the Reading Brain . “We are  how we read.” Wolf worries that the style of reading promoted by the Net, a style that puts “efficiency” and “immediacy” above all else, may be weakening our capacity for the kind of deep reading that emerged when an earlier technology, the printing press, made long and complex works of prose commonplace. When we read online, she says, we tend to become “mere decoders of information.” evidence Our ability to interpret text, to make the rich mental connections that form when we read deeply and without distraction, remains largely disengaged. analysis

This excerpt only contains the first three elements, PEA, and the analysis part is very brief (it’s more like paraphrase), but it shows how professional writers often employ some version of the formula. It tends to appear in persuasive texts written by experienced writers because it reinforces writing techniques mentioned elsewhere in this textbook. A block of text structured according to PEA will practice coherence, because opening with a point (P) forecasts the main idea of that section. Embedding the evidence (E) within a topic sentence and follow-up commentary or analysis (A) is part of the “quote sandwich” strategy we cover in the section on “Writing With Sources.”

Use “they say / i say” strategies for Counterarguments and rebuttals

Another element that’s unique to persuasive essays is embedding a counterargument. Sometimes called naysayers or opposing positions, counterarguments are points of view that challenge our own.

Why embed a naysayer?

Recall above how a helpful strategy for beginning a persuasive essay (the introduction) is to briefly mention a debate—what some writing textbooks call “joining the conversation.” Gerald Graff and Cathy Birkenstein’s They Say / I Say explains why engaging other points of view is so crucial:

Not long ago we attended a talk at an academic conference where the speaker’s central claim seemed to be that a certain sociologist—call him Dr. X—had done very good work in a number of areas of the discipline. The speaker proceeded to illustrate his thesis by referring extensively and in great detail to various books and articles by Dr. X and by quoting long pas-sages from them. The speaker was obviously both learned and impassioned, but as we listened to his talk we found ourselves somewhat puzzled: the argument—that Dr. X’s work was very important—was clear enough, but why did the speaker need to make it in the first place? Did anyone dispute it? Were there commentators in the field who had argued against X’s work or challenged its value? Was the speaker’s interpretation of what X had done somehow novel or revolutionary? Since the speaker gave no hint of an answer to any of these questions, we could only wonder why he was going on and on about X. It was only after the speaker finished and took questions from the audience that we got a clue: in response to one questioner, he referred to several critics who had vigorously questioned Dr. X’s ideas and convinced many sociologists that Dr. X’s work was unsound.

When writing for an academic audience, one of the most important moves a writer can make is to demonstrate how their ideas compare to others. It serves as part of the context. Your essay might be offering a highly original solution to a certain problem you’ve researched the entire semester, but the reader will only understand that if existing arguments are presented in your draft. Or, on the other hand, you might be synthesizing or connecting a variety of opinions in order to arrive at a more comprehensive solution. That’s also fine, but the creativity of your synthesis and its unique contribution to existing research will only be known if those other voices are included.

Aristotelian argumentation embeds counterarguments in order to refute them. Rogerian arguments present oppositional stances in order to synthesize and integrate them. No matter what your strategy is, the essay should be conversational.

Notice how Ana Mari Cauce opens her essay on free speech in higher education, “ Messy but Essential “:

Over the past year or two, issues surrounding the exercise of free speech and expression have come to the forefront at colleges around the country. The common narrative about free speech issues that we so often read goes something like this: today’s college students — overprotected and coddled by parents, poorly educated in high school and exposed to primarily left-leaning faculty — have become soft “snowflakes” who are easily offended by mere words and the slightest of insults, unable or unwilling to tolerate opinions that veer away from some politically correct orthodoxy and unable to engage in hard-hitting debate. counterargument

This is false in so many ways, and even insulting when you consider the reality of students’ experiences today. claim

The introduction to her article is essentially a counteragument (which serves as her introductory context) followed by a response. Embedding naysayers like this can appear anywhere in an essay, not just the introduction. Notice, furthermore, how Cauce’s naysayer isn’t gleaned from any research she did. It’s just a general, trendy naysayer, something one might hear nowadays, in the ether. It shows she’s attuned to an ongoing conversation, but it doesn’t require her to cite anything specific. As the previous chapter on using rhetorical appeals in arguments explained, this kind of attunement with an emerging problem (or exigence) is known as the appeal to kairos . A compelling, engaging introduction will demonstrate that the argument “kairotically” addresses a pressing concern.

Below is a brief overview of what counterarguments are and how you might respond to them in your arguments. This section was developed by Robin Jeffrey, in “ Counterargument and Response “:

Common Types of counterarguments

  • Could someone disagree with your claim?  If so, why? Explain this opposing perspective in your own argument, and then respond to it.
  • Could someone draw a different conclusion from any of the facts or examples you present?  If so, what is that different conclusion? Explain this different conclusion and then respond to it.
  • Could a reader question any of your assumptions or claims?  If so, which ones would they question? Explain and then respond.
  • Could a reader offer a different explanation of an issue?  If so, what might their explanation be? Describe this different explanation, and then respond to it.
  • Is there any evidence out there that could weaken your position?  If so, what is it? Cite and discuss this evidence and then respond to it.

If the answer to any of these questions is yes, that does not necessarily mean that you have a weak argument. It means, ideally and as long as your argument is logical and valid, that you have a counterargument. Good arguments can and do have counterarguments; it is important to discuss them. But you must also discuss and then respond to those counterarguments.

Responding to counterarguments

You do not need to attempt to do all of these things as a way to respond; instead, choose the response strategy that makes the most sense to you, for the counterargument that you have.

  • If you agree with some of the counterargument perspectives, you can concede some of their points. (“I do agree that ….”, “Some of the points made by ____ are valid…..”) You could then challenge the importance/usefulness of those points. “However, this information does not apply to our topic because…”
  • If the counterargument perspective is one that contains different evidence than you have in your own argument, you can explain why a reader should not accept the evidence that the counterarguer presents.
  • If the counterargument perspective is one that contains a different  interpretation of evidence than you have in your own argument, you can explain why a reader should not accept the interpretation of the evidence that that your opponent (counterarguer) presents.
  • If the counterargument is an acknowledgement of evidence that threatens to weaken your argument, you must explain why and how that evidence does not, in fact invalidate your claim.

It is important to use  transitional phrases  in your paper to alert readers when you’re about to present an counterargument. It’s usually best to put this phrase at the beginning of a paragraph such as:

  • Researchers have challenged these claims with…
  • Critics argue that this view…
  • Some readers may point to…
  • A perspective that challenges the idea that . . .

Transitional phrases will again be useful to highlight your shift from counterargument to response:

  • Indeed, some of those points are valid. However, . . .
  • While I agree that . . . , it is more important to consider . . .
  • These are all compelling points. Still, other information suggests that . .
  • While I understand  . . . , I cannot accept the evidence because . . .

Further reading

To read more about the importance of counterarguments in academic writing, read Steven D. Krause’s “ On the Other Hand: The Role of Antithetical Writing in First Year Composition Courses .”

When concluding, address the “so what?” challenge

As Joseph W. Williams mentions in his chapter on concluding persuasive essays in Style ,

a good introduction motivates your readers to keep reading, introduces your key themes, and states your main point … [but] a good conclusion serves a different end: as the last thing your reader reads, it should bring together your point, its significance, and its implications for thinking further about the ideas your explored.

At the very least, a good persuasive conclusion will

  • Summarize the main points
  • Address the So what? or Now what? challenge.

When summarizing the main points of longer essays, Williams suggests it’s fine to use “metadiscourse,” such as, “I have argued that.” If the essay is short enough, however, such metadiscourses may not be necessary, since the reader will already have those ideas fresh in their mind.

After summarizing your essay’s main points, imagine a friendly reader thinking,

“OK, I’m persuaded and entertained by everything you’ve laid out in your essay. But remind me what’s so important about these ideas? What are the implications? What kind of impact do you expect your ideas to have? Do you expect something to change?”

It’s sometimes appropriate to offer brief action points, based on the implications of your essay. When addressing the “So what?” challenge, however, it’s important to first consider whether your essay is primarily targeted towards changing the way people  think  or  act . Do you expect the audience to do something, based on what you’ve argued in your essay? Or, do you expect the audience to think differently? Traditional academic essays tend to propose changes in how the reader thinks more than acts, but your essay may do both.

Finally, Williams suggests that it’s sometimes appropriate to end a persuasive essay with an anecdote, illustrative fact, or key quote that emphasizes the significance of the argument. We can see a good example of this in Carr’s article, “ Is Google Making Us Stupid? ” Here are the introduction and conclusion, side-by-side:

[Introduction]  “Dave, stop. Stop, will you? Stop, Dave. Will you stop, Dave?” So the supercomputer HAL pleads with the implacable astronaut Dave Bowman in a famous and weirdly poignant scene toward the end of Stanley Kubrick’s 2001: A Space Odyssey . Bowman, having nearly been sent to a deep-space death by the malfunctioning machine, is calmly, coldly disconnecting the memory circuits that control its artificial “ brain. “Dave, my mind is going,” HAL says, forlornly. “I can feel it. I can feel it.”

I can feel it, too. Over the past few years I’ve had an uncomfortable sense that someone, or something, has been tinkering with my brain, remapping the neural circuitry, reprogramming the memory. …

[Conclusion] I’m haunted by that scene in 2001 . What makes it so poignant, and so weird, is the computer’s emotional response to the disassembly of its mind: its despair as one circuit after another goes dark, its childlike pleading with the astronaut—“I can feel it. I can feel it. I’m afraid”—and its final reversion to what can only be called a state of innocence. HAL’s outpouring of feeling contrasts with the emotionlessness that characterizes the human figures in the film, who go about their business with an almost robotic efficiency. Their thoughts and actions feel scripted, as if they’re following the steps of an algorithm. In the world of 2001 , people have become so machinelike that the most human character turns out to be a machine. That’s the essence of Kubrick’s dark prophecy: as we come to rely on computers to mediate our understanding of the world, it is our own intelligence that flattens into artificial intelligence.

Instead of merely rehashing all of the article’s main points, Carr returns to the same movie scene from 2001  that he opened with. The final lines interpret the scene according to the argument he just dedicated the entire essay to presenting.

The entire essay should use rhetorical appeals strategically

The chapter “ Persuasive Appeals ” introduces students to logos, pathos, ethos, and kairos. Becoming familiar with each of those persuasive appeals can add much to an essay. It also reinforces the idea that writing argumentative essays is not a straightforward process of jotting down proofs. It’s not a computer algorithm.

  • Logos (appeals to evidence and reasoning) is the foundational appeal of an argument essay. Clearly identifying the claim, then supporting that claim with reasoning and evidence will appeal to the reader’s logos demands. As the previous chapter on argumentation mentions, however, what constitutes solid evidence will vary depending on the audience. Make sure your evidence is indeed convincing to your intended reader.
  • Pathos (appeals to emotion) are a crucial component and should permeate should every section of the essay. Personal anecdotes are an effective way to illustrate important ideas, and they connect with the reader at an emotional level. Personal examples also cultivate  voice .
  • Ethos (appeals to character, image, and values) is essential to gaining the reader’s trust and assent. The tone of your essay (snarky, sincere, ironic, sarcastic, empathetic) is immensely important for its overall effect, and it helps build the reader’s image of you. A careful attention to high-quality research reinforces a sincere and empathetic tone. When supporting certain claims and sub-claims, it’s also important to identify implied beliefs (warrants) that your reader is most likely to agree with, and to undermine beliefs that might seem repugnant.
  • Kairos (appeals to timeliness) impresses the reader with your attunement to the situation. This should be practiced especially in the introduction, but it can appear throughout the essay as you engage with research and other voices that have recently weighed in on the topic.

All of these appeals are already happening, whether or not they’re recognized. If they are missed, the audience will often use them against you, judging your essay as not being personable enough (pathos), or not in touch with commonly accepted values (ethos), or out of touch with what’s going on (kairos). These non-logical appeals aren’t irrational. They are crucial components to writing that matters.

Argument Outline Exercise

To get started on your argument essay, practice adopting from of the outlines from this Persuasive Essay Outline worksheet .

Write What Matters Copyright © 2020 by Joel Gladd is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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How to Write a Persuasive Essay: An Extensive Guide

analysis in persuasive essay

A persuasive essay seeks to develop students' abilities in persuasion, argumentation, and advocacy for their viewpoints. Also known as argumentative writing, this form of essay utilizes logic and reasoning to establish the dominance of one concept over another. 

The primary goal is to persuade the reader to adopt a specific perspective or take a particular course of action. 

This article explores the definition of a persuasive essay, delves into the distinctions between argumentative and persuasive essays, outlines its fundamental components, and provides crucial writing tips, along with a couple of illustrative examples.

What Is a Persuasive Essay

According to the definition of a persuasive essay, it is a common academic writing assignment often assigned to students in schools, colleges, and universities. The purpose of persuasion in writing is to influence, motivate, or guide readers toward a specific viewpoint or opinion. Engaging in persuasion inherently recognizes the existence of multiple opinions on the subject.

Contrary to the common image of heated exchanges, in writing, an argument takes on a unique form. It embodies a well-reasoned viewpoint supported by evidence and explanations, contributing constructively to the advancement of knowledge and ideas. Written arguments lose effectiveness when emotions overshadow logical reasoning. Although readers may not always align with the presented argument, the goal is to prompt them to respect and contemplate the thesis or opinion as a valid perspective.

Persuasive essays are a frequent task for high school students, especially in English or composition classes, occurring multiple times per semester. In higher education, the frequency varies based on majors and specific courses. Disciplines like English, history, political science, or philosophy often expose students to persuasive essays on multiple occasions throughout a semester.

The Importance of Writing Persuasive Essays

Learning persuasive writing is a foundational skill introduced to students early in their academic journey. It represents a dynamic and enjoyable form of expression designed to spark discussions on chosen subjects. This approach challenges students to adopt a clear stance on specific topics or causes and employ compelling arguments to persuade readers of the author's perspective.

When composing a persuasive essay, students are required to thoroughly investigate the assigned topic, conduct a comprehensive analysis, and take a decisive and argumentative position. Following this, through the use of logical arguments and persuasive language, students must dispel biases and assure readers that the author's viewpoint is the most valid. If, at any point, the task becomes too challenging or time-consuming, our persuasive essay writing service is precisely the support needed to excel in the assignment.

Argumentative vs Persuasive Essay

When students turn to Google with a ' write my paper ' query, the nuances between persuasive and argumentative essays can often perplex them. Despite both being forms of academic writing aiming to sway the reader toward a particular viewpoint or action, several key distinctions exist between the two:

Similarities:

  • Persuasive Purpose: Both types share the primary goal of persuading the reader, influencing their beliefs, attitudes, or actions.
  • Clear Position: In each essay, the writer takes a distinct stance on a specific issue, supporting it with a thesis statement or central claim throughout.
  • Use of Evidence: Both rely on evidence, reasoning, and logical arguments, incorporating facts, examples, statistics, and expert opinions to bolster their case.
  • Counterarguments: Effective essays of both types acknowledge opposing viewpoints (counterarguments) to strengthen their position, showcasing a fair and thorough analysis.
  • Organizational Structure: Both generally follow a similar structure, featuring an introduction, body paragraphs presenting evidence and arguments, and a conclusion summarizing key points and restating the thesis.

Differences:

Audience and Tone:

  • Persuasive Essays: Typically target a broader audience and may employ a more emotional or persuasive tone, appealing to readers' emotions and values.
  • Argumentative Essays: Aimed at a more academic or formal audience, maintaining an objective tone relying on logical reasoning.

Emphasis on Emotion:

  • Persuasive Essays: May use emotional appeals, storytelling, and rhetorical devices to connect with readers emotionally.
  • Argumentative Essays: Prioritize logical reasoning and factual evidence over emotional appeals.

Use of Personal Experience:

  • Persuasive Essays: Writers may draw on personal anecdotes and experiences to make their case.
  • Argumentative Essays: Generally avoid personal experiences, focusing on empirical evidence and objective reasoning.

Purpose Beyond Convincing:

  • Persuasive Essays: While primarily aimed at persuasion, they may also seek to motivate or prompt readers to take action.
  • Argumentative Essays: The main goal is to prove the validity of a point of view through logical and reasoned arguments.

While both essay types share the objective of persuasion, their approaches, tone, and reliance on emotional appeals differ. The choice between them depends on the intended audience and the specific purpose of the essay. For further guidance on writing an argumentative essay, refer to our comprehensive guide on how to write an argumentative essay .

Persuasive Essay Key Elements and Outline

Persuasive essay essentials and framework.

Curious about commencing a persuasive essay? Incorporate the three essential elements, originating from Aristotle's modes of persuasion, to craft a compelling argument influencing others' viewpoints.

Ethos: Establish your credibility, expertise, and moral integrity. Readers trust individuals with genuine knowledge, personal experience, or a respected position. An ethical appeal in persuasive writing effectively advocates your perspective.

Pathos: Appeal to the audience's emotions to elicit feelings. Forging a connection between readers and your narrative enhances engagement and memorability, sparking interest in your writing.

Logos: Persuasively appeal to the audience's logic and reason. A well-structured persuasive essay unfolds logical arguments, guiding readers to embrace your position convincingly.

A gripping persuasive essay seamlessly integrates these modes, rooted in credibility, emotion, and logic, effectively swaying the audience's opinions. Refer to our guide on how to write a synthesis essay , another common task for students.

Formatting Guidelines

  • Font: Utilize Times New Roman, Georgia, or Arial for clarity.
  • Font Size: Set headlines to 16pt; remaining text to 12pt.
  • Alignment: Maintain justified alignment.
  • Spacing: Use double spacing, with exceptions for 1.5 spacing where applicable.
  • Word Count: Aim for 500 to 2000 words; refer to specific assignment instructions.

Outline Template

For a more lucid guide on crafting an outline for a persuasive essay, here's a template focused on the topic 'Are Women Weaker Than Men Today':

  • Introduction
  • Hook: 'In the 21st century, women transcend traditional roles.'
  • Background Information: 'The age-old debate on women's relative strength persists.'
  • Thesis Statement: 'The era of male dominance gives way to a new reality. Today, women excel in any field or role as men do.'
  • Argument #1: Strength in Family Dynamics + Supporting Facts, Stats, and Evidence
  • Argument #2: Strength in the Workplace + Supporting Facts, Stats, and Evidence
  • Argument #3: Strength in Society + Supporting Facts, Stats, and Evidence
  • Summary of Key Arguments
  • Restate Thesis: 'For centuries, women were unjustly labeled as the weaker sex.'
  • Thought-Provoking Conclusion: 'Women globally prove their capability, dispelling traditional notions. Despite achievements, they strive for greater participation, showcasing enduring resilience and determination.'

persuasive methods

Shaping a Compelling Persuasive Argument

Crafting a potent persuasive argument in your essay is intricately linked to the art of presenting compelling points. Here are key tips to guide you in developing irresistible arguments for your paper:

  • Do Thorough Research: Establish a solid understanding of your chosen topic to formulate persuasive arguments. Conduct extensive research using credible sources, gather expert opinions, and unearth pertinent facts.
  • Ensure Controversy: Construct a thesis that encompasses two contrasting sides – the one you endorse and the one you plan to counter. A persuasive argument thrives on a debatable topic, making it crucial for a compelling narrative.
  • Comprehend Contrary Views: Strengthen your arguments by understanding opposing perspectives. Skillfully identify and address counterarguments, enhancing the robustness of your stance.
  • Utilize Supporting Evidence: A persuasive argument gains credibility through substantial evidence. Ensure your essay is replete with relevant and reliable supporting evidence to bolster your assertions.

Remember, if the task feels overwhelming, you have the option to buy essay paper from seasoned academic writers. This ensures you can excel in your assignment, even when faced with formidable challenges.

support essay argument

Supporting Your Argument

Ensuring the robustness of your persuasive essay involves employing various methods to fortify your argument and resonate with readers:

  • Statistics: Strengthen your ideas by incorporating a range of statistics, as they carry significant weight in the broader context. Ensure the statistics are valid and sourced from reputable sources.

Example: Presently, women constitute 18% of the officer corps and approximately 16% of the enlisted military forces in the United States, reinforcing the notion that women are equally capable as men.

  • Facts: Established facts serve as potent tools of persuasion in your paper.

Example: Research indicates that, in terms of longevity, women are more likely to survive illness and cope with trauma.

  • Examples: Enhance the impact of your persuasive paper by incorporating real-life examples, including personal experiences, references to literature, or historical instances, providing substantial support for your arguments.

Example: Angela Merkel, the Chancellor of Germany, serves as a compelling real-life illustration of women's strength. Her success in politics, competing against men, and holding the top spot on Forbes' list of the world's most powerful women for nine consecutive years demonstrate that women can excel in various fields.

  • Quotes: Reinforce your ideas by including direct quotes that reflect the opinions of respected and credible figures.

Example: Mahatma Gandhi once stated, 'To call woman the weaker sex is a libel; it is man's injustice to woman. If by strength, brute strength is meant, then indeed, a woman is less brute than a man. If moral power is meant by strength, then the woman is immeasurably man's superior...'

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How to Write a Persuasive Essay: Steps to Success

When undertaking the task of composing a persuasive essay, a common mistake students make is plunging directly into the writing process, often neglecting crucial preparatory steps. To remedy this, we present a comprehensive, step-by-step guide to navigate you through the entire process:

Choose a Great Topic

Your persuasive skills shine when advocating for something you genuinely believe in. One of the critical steps in writing a persuasive essay is selecting a topic that resonates with your convictions. While research remains essential, having a strong opinion about the subject will fortify your argument.

Do Thorough Research

To master the art of writing a persuasive essay, you need to convince readers to embrace your viewpoint while understanding the opposing perspective. Familiarize yourself with both sides of the argument and learn how to effectively counter opposing views to address potential doubts.

Know Your Audience

Before persuading your readers, get to know them. Tailor your approach to match your target demographic. For instance, if you're advocating for the removal of standardized testing from school systems, consider that your primary audience is likely parents. If delving into readers' minds seems challenging, you might explore custom essay writing services from professional writers skilled in appealing to diverse audiences.

Create an Outline

Before embarking on the writing process, construct a persuasive essay outline. This helps structure your thoughts, organize your research, and establish your essay's framework. Elaborate on main points, pairing them with relevant supporting evidence from cited sources.

Compose a Captivating Introduction

A compelling article begins with an effective persuasive essay introduction, typically the first paragraph. Its purpose is to introduce the central premise, provide necessary background information, appeal to the reader's sensibilities, and capture their attention. The introduction should also feature your essay's thesis statement, acting as a roadmap for the ensuing content.

Write Your Body Paragraphs

This section forms the substantive core of your persuasive essay, using data and evidence to support your thesis while addressing opposing viewpoints. Each body paragraph comprises a topic sentence, pertinent supporting sentences, and a closing or transition sentence. This structure maintains focus, delivering clear and concise information. It's also an opportunity to discuss opposing opinions, ensuring claims are substantiated with credible and pertinent information. Did you know that one of the reasons students choose an essay service is because they find body paragraph writing too exhausting?

Conclude Powerfully

The persuasive essay conclusion is the final segment, encapsulating the entire work. It should recap your thesis, summarize key supporting ideas, and convey your final perspective. This is where you present your call-to-action if urging readers to take prompt action on a particular issue.

Proofread Diligently

Always subject your writing to thorough proofreading before submission. Overlooked words, grammatical errors, or sentence structure issues can undermine your credibility in the reader's eyes.

Writing a Persuasive Essay: Key Recommendations

Considering the aforementioned information, here are concluding tips to elevate the caliber of your persuasive essay:

1. Simplicity Over Complexity:

  • Embrace simplicity over complexity. While incorporating vocabulary variety is acceptable, don't anticipate a higher grade solely from using fancy synonyms. Find your writing style and aim for clarity.

2. Natural Transitions:

  • Ensure your essay flows seamlessly by employing logical transitions between different sections. This enhances readability, making your essay easy and enjoyable to read.

3. Explore Different Writing Methods:

  • Experiment with various persuasive writing methods. While fundamental elements are covered in this article, numerous other techniques can be discovered in various sources and mediums.

4. Meticulous Proofreading:

  • Triple-check your work! Regular practice and diligent proofreading enhance the quality of your writing. Review your essay for readability, logical consistency, style, tone, and alignment with the thesis. Seek a second opinion by having a friend read your essay.

5. Ask the Right Questions:

After writing and proofreading, address the following inquiries:

  • Did I adhere to the teacher's instructions?
  • Have I addressed the primary question presented in the assignment (if applicable)?
  • Is my essay well-structured?
  • Is the text coherent and clear?
  • Is my word choice throughout the paper appropriate?
  • Have I provided sufficient supporting evidence for my ideas?
  • Is my paper free of errors?
  • Can I enhance the overall quality further?
  • Does it present a convincing argument?

So, knowing all the vital elements of persuasive writing, have you already contemplated persuasive essay topics ? See our collection to get your creative juices flowing!

Persuasive Essay Examples

Explore the persuasive essay examples provided below to gain a deeper comprehension of crafting this type of document.

Persuasive Essay Example: Are Women Weaker Than Men Today?

This well-structured persuasive essay challenges the presumption that women are weaker than men and presents supporting evidence.

The question of whether women are weaker than men has often elicited raging debates, with conservationists arguing that women are certainly weaker than men. The converse is, however, true, and if the 21st-century woman is to be taken as an example, women are certainly as strong as men, if not stronger, across all comparable platforms. The era of male dominance came to an end with the rise of feminine power, and gone are the days when men were the more dominant of the human species. As the saying goes, "what men can do, women can do better," the women of today can do almost everything men can do and as just as good.

Persuasive Essay Example: Should People Who Download Music and Movies Illegally Be Punished?

This persuasive essay example adeptly employs source material and addresses a contemporary concern. The author questions the concept of online piracy and argues that media sharing has become a societal norm.

The United States government came up with the Copyright Act of 1976 to protect the works of art by different artists. The act outlines the punishable felonies concerning authenticity; for instance, illegally downloading music from the internet is a punishable offense. In addition, it sets specific fines for committing such crimes; for example, it says that one could pay a fine of up to $ 30,000 per piece of work (Burrell & Coleman, n.d.). Therefore, though downloading songs freely from the internet could sound normal, it is a felony. However, some questions exist on whether this act is worth the penalties. For this reason, a critical analysis of the transgression will determine whether or not it merits the charges.

This comprehensive guide encompasses all the essential aspects of crafting a persuasive essay. From choosing a compelling topic to constructing robust arguments, we've delineated the crucial steps. Additionally, we've shared insights on crafting impactful introductions and conclusions. By adhering to this guide, you can master the art of persuasion, effectively conveying your viewpoints to captivate your audience and potentially achieve an outstanding grade.

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Have you ever tried to get somebody round to your way of thinking? Then you should know how daunting the task is. Still, if your persuasion is successful, the result is emotionally rewarding.

Our specialists will write a custom essay specially for you!

A persuasive essay is a type of writing that uses facts and logic to argument and substantiate such or another point of view. The purpose is to assure the reader that the author’s position is viable. In this article by Custom-writing experts, you can find a guide on persuasive writing, compelling examples, and outline structure. Continue reading and learn how to write a persuasive essay!

⚖️ Argumentative vs. Persuasive Essay

  • 🐾 Step-by-Step Writing Guide

🔗 References

An argumentative essay intends to attack the opposing point of view, discussing its drawbacks and inconsistencies. A persuasive essay describes only the writer’s opinion, explaining why it is a believable one. In other words, you are not an opponent; you are an advocate.

Argumentative vs. Persuasive Essays: in what Points Are They Similar and Different?

A persuasive essay primarily resorts to emotions and personal ideas on a deeper level of meaning, while an argumentative one invokes logic reasoning. Despite the superficial similarity of these two genres, argumentative speech presupposes intense research of the subject, while persuasive speech requires a good knowledge of the audience.

🐾 How to Write a Persuasive Essay Step by Step

These nine steps are the closest thing you will find to a shortcut for writing to persuade. With practice, you may get through these steps quickly—or even figure out new techniques in persuasive writing.

📑 Persuasive Essay Outline

Below you’ll find an example of a persuasive essay outline . Remember: papers in this genre are more flexible than argumentative essays are. You don’t need to build a perfectly logical structure here. Your goal is to persuade your reader.

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Note that the next section contains a sample written in accordance with this outline.

Persuasive Essay Introduction

  • Hook: start with an intriguing sentence.
  • Background: describe the context of the discussed issue and familiarize the reader with the argument.
  • Definitions: if your essay dwells upon a theoretical subject matter, be sure to explain the complicated terms.
  • Thesis statement: state the purpose of your piece of writing clearly and concisely. This is the most substantial sentence of the entire essay, so take your time formulating it.

Persuasive Essay Body

Use the following template for each paragraph.

  • Topic sentence: linking each new idea to the thesis, it introduces a paragraph. Use only one separate argument for each section, stating it in the topic sentence.
  • Evidence: substantiate the previous sentence with reliable information. If it is your personal opinion, give the reasons why you think so.
  • Analysis: build the argument, explaining how the evidence supports your thesis.

Persuasive Essay Conclusion

  • Summary: briefly list the main points of the essay in a couple of sentences.
  • Significance: connect your essay to a broader idea.
  • Future: how can your argument be developed?

⭐ Persuasive Essay Examples

In this section, there are three great persuasive essay examples. The first one is written in accordance with the outline above, will the components indicated. Two others are downloadable.

Example #1: Being a Millionaire is a Bad Thing

Introduction, paragraph #1, paragraph #2, paragraph #3, example #2: teachers or doctors.

The importance of doctors in the period of the COVID-19 pandemic is difficult to overstate. The well-being of the nation depends on how well doctors can fulfill their duties before society. The US society acknowledges the importance of doctors and healthcare, as it is ready to pay large sums of money to cure the diseases. However, during the lockdown, students and parents all around the world began to understand the importance of teachers.

Before lockdown, everyone took the presence of teachers for granted, as they were always available free of charge. In this country, it has always been the case that while doctors received praises and monetary benefits, teachers remained humble, even though they play the most important role for humanity: passing the knowledge through generations. How fair is that? The present paper claims that even in the period of the pandemic, teachers contribute more to modern society than doctors do.

Example #3: Is Online or Homeschool More Effective?

The learning process can be divided into traditional education in an educational institution and distance learning. The latter form has recently become widely popular due to the development of technology. Besides, the COVID-19 pandemic is driving the increased interest in distance learning. However, there is controversy about whether this form of training is sufficient enough. This essay aims to examine online and homeschooling in a historical and contemporary context and to confirm the thesis that such activity is at least equivalent to a standard type of education.

Persuasive Essay Topics

  • Why do managers hate the performance evaluation?  
  • Why human cloning should be prohibited.  
  • Social media have negative physical and psychological effect on teenagers.  
  • Using cell phones while driving should be completely forbidden.  
  • Why is business ethics important? 
  • Media should change its negative representation of ageing and older people.  
  • What is going on with the world?  
  • Good communication skills are critical for successful business.  
  • Why capitalism is the best economic system.  
  • Sleep is extremely important for human health and wellbeing.  
  • Face-to-face education is more effective than online education.  
  • Why video games can be beneficial for teenagers.  
  • Bullies should be expelled from school as they encroach on the school safety.  
  • Why accountancy is a great occupation and more people should consider it as a future career.  
  • The reasons art and music therapy should be included in basic health insurance.  
  • Impact of climate change on the indoor environment.  
  • Parents should vaccinate their children to prevent the spread of deadly diseases.  
  • Why celebrities should pay more attention to the values they promote.  
  • What is wrong with realism?  
  • Why water recycling should be every government’s priority.  
  • Media spreads fear and panic among people.  
  • Why e-business is very important for modern organizations.  
  • People should own guns for self-protection.  
  • The neccessity of container deposit legislation. 
  • We must save crocodiles to protect ecological balance.  
  • Why we should pay more attention to renewable energy projects.  
  • Anthropology is a critically relevant science.  
  • Why it’s important to create a new global financial order .  
  • Why biodiversity is crucial for the environment?  
  • Why process safety management is crucial for every organization.  
  • Speed limits must not be increased.  
  • What’s wrong with grades at school ?  
  • Why tattoos should be considered as a form of fine art.  
  • Using all-natural bath and body products is the best choice for human health and safety.  
  • What is cancel culture?  
  • Why the Internet has become a problem of modern society.  
  • Illegal immigrants should be provided with basic social services.  
  • Smoking in public places must be banned for people’s safety and comfort.  
  • Why it is essential to control our nutrition .  
  • How to stimulate economic growth?  
  • Why exercise is beneficial for people.  
  • Studying history is decisive for the modern world.  
  • We must decrease fuel consumption to stop global warming.  
  • Why fighting social inequality is necessary.  
  • Why should businesses welcome remote work?  
  • Social media harms communication within families.   
  • College athletes should be paid for their achievements.  
  • Electronic books should replace print books.  
  • People should stop cutting down rainforest .  
  • Why every company should have a web page .  
  • Tips To Write An Effective Persuasive Essay: The College Puzzle, Stanford University
  • 31 Powerful Persuasive Writing Techniques: Writtent
  • Persuasive Essay Outline: Houston Community College System
  • Essays that Worked: Hamilton College
  • Argumentative Essays // Purdue Writing Lab
  • Persuasion – Writing for Success (University of Minnesota)
  • Persuasive Writing (Manitoba Education)
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Are you looking to improve your persuasive writing skills?

One of the best ways to do that is by reading persuasive essay examples. These examples can show you how to structure your arguments effectively.

But finding good examples can be a challenge. Don't worry, though – we've gathered some helpful persuasive essays for you right here!

So, if you're in search of persuasive essay examples to help you write your own, you're in the right place. 

Keep reading this blog to explore various examples

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Persuasive Essay Examples For Students

A persuasive essay aims to convince the reader of the author’s point of view. 

To find the right path for your essay, it's helpful to go through some examples. Similarly, good essay examples also help to avoid any potential pitfalls and offer clear information to the readers to adopt. 

Here are some persuasive essay examples pdf:

3rd-grade Persuasive Essay Example

4th-grade Persuasive Essay Example

Persuasive Essay Example 5th-grade pdf

Persuasive Essay Examples for 6th Grade pdf

7th-grade Persuasive Essay Example

8th-grade Persuasive Essay Example

Persuasive Essay Examples Grade 10

11th-grade Persuasive Essay Example

Persuasive Writing Example For Kids

Persuasive Essay Examples High School

The following are good persuasive essay examples for high school. Having a look at them will help you understand better.

High-school Persuasive Essay Example

Examples of Persuasive Essay in Everyday Life

Persuasive Essay Examples for Middle School

Check out these persuasive essay examples for middle school to get a comprehensive idea of the format structure. 

Persuasive Essay Examples Middle School

Short Persuasive Essay Example

Persuasive Essay Examples for College Students

Essay writing at the college level becomes more difficult and complicated. We have provided you with top-notch college persuasive and argumentative essay examples here.

Read them to understand the essay writing process easily. 

Persuasive Essay Examples College

Higher English Persuasive Essay Example

Persuasive Essay About Smoking

Argumentative and Persuasive Examples

Persuasive Essay Examples For University

It becomes even more challenging to draft a perfect essay at the university level. Have a look at the below examples of a persuasive essay to get an idea of writing one.

University Persuasive Essay Example

5 Paragraph Persuasive Essay Example

Persuasive Essay Examples for Different Formats

A persuasive essay can be written in several formats. For instance, you can write the usual 5-paragraph essay, or even something longer or shorter.

Below are a few sample essays in various common formats.

Persuasive Essay Examples 5 Paragraph

Persuasive Essay Examples 3 Paragraph

Short Persuasive Essay Examples

These examples tell you how to remain convincing and persuasive regardless of the essay format you use.

Persuasive Essay Outline Examples

Creating an impressive outline is the most important step for writing a persuasive essay. It helps to organize thoughts and make the writing process easier.

 A standard outline consists of the following sections.

  • Introduction
  • Body Paragraphs

Have a look at the following persuasive essay outline template examples.

Persuasive Essay Outline

Persuasive Essay Template

Persuasive Essay Format Example

A persuasive essay outline is bound to follow a specific format and structure. The main elements of a persuasive essay format are as follows.

  • Font: Times New Roman, Georgia, or Arial
  • Font Size: 16pt for the headlines and 12pt for the rest of the text
  • Alignment: Justified
  • Spacing: Double spacing
  • Word Count: It usually contains 500 to 2000 words

How to Write A Persuasive Essay With Examples

Planning an essay before starting writing is essential to produce an organized and structured writing piece. So, it is better to understand the concept beforehand to impress your instructor.  

The below example will show a good starting to an essay.

A Good Start for a Persuasive Essay - Short Example

How to Start a Persuasive Essay Examples

The introduction is the first part of an essay and your first chance to grab the reader's attention. It should clearly state the essay's purpose and give the reader a clear idea of what to expect.

A compelling persuasive essay introduction must have the following elements.

  • Hook statement + topic
  • A strong thesis statement
  • Your arguments

Here are some examples of persuasive essay introductions to help you make a compelling start:

Introduction Persuasive Essay Example

Persuasive Essay Thesis Statement Examples

Persuasive Essay Hook Examples

How to End a Persuasive Essay Examples

Just like the introduction, the conclusion of the persuasive essay is equally important. It is considered as the last impression of your writing piece to the audience.

A good conclusion paragraph must include the following aspects.

  • Restate the thesis statement or hypothesis
  • Summarize the key arguments
  • Avoid being obvious
  • Include a call to action

Have a look at the document to explore the sample conclusions of a persuasive essay.

Conclusion Persuasive Essay Examples

Catchy Persuasive Essay Topics

Now that you have read some good examples, it's time to write your own persuasive essay.

But what should you write about? You can write persuasive essays about any topic, from business and online education to controversial topics like abortion , gun control , and more.

Here is a list of ten persuasive essay topics that you can use to grab your reader's attention and make them think:

  • Should the government increase taxes to fund public health initiatives?
  • Is the current education system effective in preparing students for college and the workplace?
  • Should there be tighter gun control laws?
  • Should schools have uniforms or a dress code?
  • Are standardized tests an accurate measure of student performance?
  • Should students be required to take physical education courses?
  • Is undocumented immigration a legitimate cause for concern in the United States?
  • Is affirmative action still necessary in today’s society?
  • How much, if any, regulation should there be on technology companies?
  • Is the death penalty an appropriate form of punishment for serious crimes?

Check out two examples on similar topics:

Political Persuasive Essay Examples

Persuasive Essay Examples About Life

Need more topic ideas? Check out our extensive list of unique persuasive essay topics and get started!

But if you're still feeling stuck, don't worry. Our persuasive essay writing service is here to the rescue!

Our experienced writers specialize in creating top-notch essays on a wide range of topics. Whether it's a challenging persuasive essay or any other type, we've got you covered.

Take advantage of our reliable essay writing service today!

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Caleb S. has been providing writing services for over five years and has a Masters degree from Oxford University. He is an expert in his craft and takes great pride in helping students achieve their academic goals. Caleb is a dedicated professional who always puts his clients first.

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  • How to write a rhetorical analysis | Key concepts & examples

How to Write a Rhetorical Analysis | Key Concepts & Examples

Published on August 28, 2020 by Jack Caulfield . Revised on July 23, 2023.

A rhetorical analysis is a type of essay  that looks at a text in terms of rhetoric. This means it is less concerned with what the author is saying than with how they say it: their goals, techniques, and appeals to the audience.

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Table of contents

Key concepts in rhetoric, analyzing the text, introducing your rhetorical analysis, the body: doing the analysis, concluding a rhetorical analysis, other interesting articles, frequently asked questions about rhetorical analysis.

Rhetoric, the art of effective speaking and writing, is a subject that trains you to look at texts, arguments and speeches in terms of how they are designed to persuade the audience. This section introduces a few of the key concepts of this field.

Appeals: Logos, ethos, pathos

Appeals are how the author convinces their audience. Three central appeals are discussed in rhetoric, established by the philosopher Aristotle and sometimes called the rhetorical triangle: logos, ethos, and pathos.

Logos , or the logical appeal, refers to the use of reasoned argument to persuade. This is the dominant approach in academic writing , where arguments are built up using reasoning and evidence.

Ethos , or the ethical appeal, involves the author presenting themselves as an authority on their subject. For example, someone making a moral argument might highlight their own morally admirable behavior; someone speaking about a technical subject might present themselves as an expert by mentioning their qualifications.

Pathos , or the pathetic appeal, evokes the audience’s emotions. This might involve speaking in a passionate way, employing vivid imagery, or trying to provoke anger, sympathy, or any other emotional response in the audience.

These three appeals are all treated as integral parts of rhetoric, and a given author may combine all three of them to convince their audience.

Text and context

In rhetoric, a text is not necessarily a piece of writing (though it may be this). A text is whatever piece of communication you are analyzing. This could be, for example, a speech, an advertisement, or a satirical image.

In these cases, your analysis would focus on more than just language—you might look at visual or sonic elements of the text too.

The context is everything surrounding the text: Who is the author (or speaker, designer, etc.)? Who is their (intended or actual) audience? When and where was the text produced, and for what purpose?

Looking at the context can help to inform your rhetorical analysis. For example, Martin Luther King, Jr.’s “I Have a Dream” speech has universal power, but the context of the civil rights movement is an important part of understanding why.

Claims, supports, and warrants

A piece of rhetoric is always making some sort of argument, whether it’s a very clearly defined and logical one (e.g. in a philosophy essay) or one that the reader has to infer (e.g. in a satirical article). These arguments are built up with claims, supports, and warrants.

A claim is the fact or idea the author wants to convince the reader of. An argument might center on a single claim, or be built up out of many. Claims are usually explicitly stated, but they may also just be implied in some kinds of text.

The author uses supports to back up each claim they make. These might range from hard evidence to emotional appeals—anything that is used to convince the reader to accept a claim.

The warrant is the logic or assumption that connects a support with a claim. Outside of quite formal argumentation, the warrant is often unstated—the author assumes their audience will understand the connection without it. But that doesn’t mean you can’t still explore the implicit warrant in these cases.

For example, look at the following statement:

We can see a claim and a support here, but the warrant is implicit. Here, the warrant is the assumption that more likeable candidates would have inspired greater turnout. We might be more or less convinced by the argument depending on whether we think this is a fair assumption.

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Rhetorical analysis isn’t a matter of choosing concepts in advance and applying them to a text. Instead, it starts with looking at the text in detail and asking the appropriate questions about how it works:

  • What is the author’s purpose?
  • Do they focus closely on their key claims, or do they discuss various topics?
  • What tone do they take—angry or sympathetic? Personal or authoritative? Formal or informal?
  • Who seems to be the intended audience? Is this audience likely to be successfully reached and convinced?
  • What kinds of evidence are presented?

By asking these questions, you’ll discover the various rhetorical devices the text uses. Don’t feel that you have to cram in every rhetorical term you know—focus on those that are most important to the text.

The following sections show how to write the different parts of a rhetorical analysis.

Like all essays, a rhetorical analysis begins with an introduction . The introduction tells readers what text you’ll be discussing, provides relevant background information, and presents your thesis statement .

Hover over different parts of the example below to see how an introduction works.

Martin Luther King, Jr.’s “I Have a Dream” speech is widely regarded as one of the most important pieces of oratory in American history. Delivered in 1963 to thousands of civil rights activists outside the Lincoln Memorial in Washington, D.C., the speech has come to symbolize the spirit of the civil rights movement and even to function as a major part of the American national myth. This rhetorical analysis argues that King’s assumption of the prophetic voice, amplified by the historic size of his audience, creates a powerful sense of ethos that has retained its inspirational power over the years.

The body of your rhetorical analysis is where you’ll tackle the text directly. It’s often divided into three paragraphs, although it may be more in a longer essay.

Each paragraph should focus on a different element of the text, and they should all contribute to your overall argument for your thesis statement.

Hover over the example to explore how a typical body paragraph is constructed.

King’s speech is infused with prophetic language throughout. Even before the famous “dream” part of the speech, King’s language consistently strikes a prophetic tone. He refers to the Lincoln Memorial as a “hallowed spot” and speaks of rising “from the dark and desolate valley of segregation” to “make justice a reality for all of God’s children.” The assumption of this prophetic voice constitutes the text’s strongest ethical appeal; after linking himself with political figures like Lincoln and the Founding Fathers, King’s ethos adopts a distinctly religious tone, recalling Biblical prophets and preachers of change from across history. This adds significant force to his words; standing before an audience of hundreds of thousands, he states not just what the future should be, but what it will be: “The whirlwinds of revolt will continue to shake the foundations of our nation until the bright day of justice emerges.” This warning is almost apocalyptic in tone, though it concludes with the positive image of the “bright day of justice.” The power of King’s rhetoric thus stems not only from the pathos of his vision of a brighter future, but from the ethos of the prophetic voice he adopts in expressing this vision.

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The conclusion of a rhetorical analysis wraps up the essay by restating the main argument and showing how it has been developed by your analysis. It may also try to link the text, and your analysis of it, with broader concerns.

Explore the example below to get a sense of the conclusion.

It is clear from this analysis that the effectiveness of King’s rhetoric stems less from the pathetic appeal of his utopian “dream” than it does from the ethos he carefully constructs to give force to his statements. By framing contemporary upheavals as part of a prophecy whose fulfillment will result in the better future he imagines, King ensures not only the effectiveness of his words in the moment but their continuing resonance today. Even if we have not yet achieved King’s dream, we cannot deny the role his words played in setting us on the path toward it.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

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The goal of a rhetorical analysis is to explain the effect a piece of writing or oratory has on its audience, how successful it is, and the devices and appeals it uses to achieve its goals.

Unlike a standard argumentative essay , it’s less about taking a position on the arguments presented, and more about exploring how they are constructed.

The term “text” in a rhetorical analysis essay refers to whatever object you’re analyzing. It’s frequently a piece of writing or a speech, but it doesn’t have to be. For example, you could also treat an advertisement or political cartoon as a text.

Logos appeals to the audience’s reason, building up logical arguments . Ethos appeals to the speaker’s status or authority, making the audience more likely to trust them. Pathos appeals to the emotions, trying to make the audience feel angry or sympathetic, for example.

Collectively, these three appeals are sometimes called the rhetorical triangle . They are central to rhetorical analysis , though a piece of rhetoric might not necessarily use all of them.

In rhetorical analysis , a claim is something the author wants the audience to believe. A support is the evidence or appeal they use to convince the reader to believe the claim. A warrant is the (often implicit) assumption that links the support with the claim.

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Here’s a dilemma: you work so hard on your persuasive essay, do in-depth research, develop strong arguments, but in the end, you get a low grade. And all this happens because your introduction isn’t convincing enough. As you can see, understanding how to start a persuasive essay in an effective manner is crucial. Fortunately, you are in the right place. Keep reading our guide to find useful tips on beginning a persuasive essay. From crafting an irresistible hook to formulating your main statement, you will find plenty of helpful suggestions. By the way, we’ve got some good examples to share. So let’s get started.  

Importance of Knowing How to Start a Persuasive Essay

Before discussing how to start off a persuasive essay, you should keep in mind that you must hook your audience from the very beginning. Your reader should understand what you are going to say and why it is important. Still, you shouldn’t lay all your cards on the table and reveal your arguments. Your main thesis statement should be presented after some context. An introduction is used to convince the reader not just of your opinion, but of the entire paper being worth reading. Therefore, one should take an especially reasonable approach. Further, we will share some helpful tips on drawing up a good introduction and give real examples.  But first, be sure to prepare a persuasive essay outline template .

How to Start a Good Persuasive Essay: Main Elements

Before starting a persuasive essay, you should think about its structure in detail. An introduction will be effective if you compile it based on our scheme. When drawing up an introductory part, you should include such elements:

  • Background information (context)
  • Main definitions (if there are any)
  • Topic-related thesis.

This structure makes it possible to convey any idea in a concise way. Remember: An opening paragraph should be short while writing a persuasive essay . All you need is to present a clear idea which will potentially hook the reader. Giving some hint on the gist of writing will be enough.

Starting a Persuasive Essay with a Hook

One idea that always works is starting a persuasive essay with a hook. You should make it clear about your topic in advance. Thus, you will attract reader’s attention. You should choose a strong sentence that will hook your addressee and may give them a particular idea. You can start persuasive essays with any question related to your topic or with an interesting fact. Quite often students use statistical data or quotes of some experts in their field of knowledge. This is the first step towards persuasion. It demonstrates that the subsequent text won’t be inferior. But just having an effective hook won’t be sufficient, so you should gradually prepare your reader. And we will learn more about this in the next section. In the meantime, have you already considered hiring a persuasive essay writer ? Our writers are academic-savvy and can create a great persuasive essay quickly and efficiently. 

Background Information in Persuasive Essay

In an introductory paragraph of a persuasive essay after the hook, we recommend outlining some topic’s context. Focus reader’s attention on background information. Here’s what you can include to develop your topic further:

  • Historical or geographical facts
  • Key characteristics.

This section should not only familiarize your readers with some background facts that you have researched. You also should smoothly lead to a thesis statement.

How to Write a Persuasive Essay Thesis

Your writing should begin with a strong persuasive essay thesis statement. Your thesis should introduce the topic and offer your viewpoint on some matter. Besides, it should list several arguments you are going to discuss in the main body. This statement will complete an introduction. Then, you will proceed to presenting the gist of an essay. Keep in mind several things that make a persuasive essay thesis stronger. First of all, a claim that you make should be debatable. This means that other people may have an opposing viewpoint. Secondly, your thesis statement should have a reasonable scope. Don’t make it too narrow, and, yet, this statement should be focused. Now that you know what elements should be included in your persuasive essay introduction, let’s discuss some writing tips.  

How to Start a Strong Persuasive Essay: Main Tips

While working on your text, you will surely need tips on how to start a persuasive essay. By following our hacks, you will be able to convey important information to readers. Based on our experience in preparing academic texts, we have developed some recommendations. Our writing tips will make your persuasive essay introduction as informative and attractive as possible. Meanwhile, some of these suggestions may be applied to other types of academic writing.  

Tip 1: Brainstorm Your Topic Before Starting a Persuasive Essay

Don’t rush to start writing right away – you should think about some good persuasive essay topics to begin your essay. The most effective way is to work on any topic in line with the purpose that you have set for yourself. Focus on any subject that you are genuinely interested in and do preliminary research. Make sure you have enough supporting facts that prove your opinion. Follow these steps to make your persuasive essay topic irresistible:  

  • Summarize well-known facts on your topic.
  • Highlight controversial points.
  • Prepare points for further argumentation.

This way, you will know whether you should conduct any additional research. Besides, you will know if there is enough information that can convince readers of your point of view.

Tip 2: Provide a Hook for Your Persuasive Essay Introduction

An introduction of persuasive essay won’t be complete without a hook. If you fail to include it, such paper will unlikely captivate reader’s attention. A catchy hook helps to break the ice between your writing and readers. In turn, an increased attention ensures that your audience understands your topic well. Here are several things you may include in your hook to make it more effective:  

  • Quotes It’s a good idea if they relate to the topic and bring readers to the main subject.
  • Joke It is a great opportunity to dilute this formal environment and create some positive vibe.
  • Question It is good when it’s rhetorical and makes readers think. In fact, this will help you involve readers in an action or some kind of dialogue.
  • Statistics It works, if numbers are related to your research. Choose the most relevant data.
  • Counterargument Starting with an opposite opinion is a great way to refute this counterargument from the very beginning. This technique helps you intrigue readers at an early stage.

These recommendations may help you create a good hook that will attract readers, so use them wisely.

Tip 3: Create a Context for Your Persuasive Essay

When working on your persuasive essay introduction, be sure that you provide some background on the topic. Put readers in some context. You are more than welcome to use any statistical facts, numbers or in-depth definition. Historical or biographical details will work as well. Your task is to set an exact direction of thoughts. But don’t reveal any arguments and proofs in this section – you will do that later. Mention why this problem should be investigated, with more precise explanations being provided in body paragraphs. With the clear context, it will be much easier to perceive any idea. On top of that, given the proper background, there should be no doubts about your argument. Consider our best college essay writing services to speed the process up.

Tip 4: Write a Thesis Statement for Your Persuasive Essay Intro

How to start a persuasive essay thesis? It is easy: just write 1-2 sentences that clearly describe your main claim. Remember that your whole essay will be based on this statement. So, when crafting the thesis statement, make sure that you will be able to prove it. Make it sound logical – your statement shouldn’t be based on some blind guesses. Readers should understand your point and what they will find in the following paragraphs. Feel free to list your arguments, but don’t overdo it with extra details. Save more room for in-depth thoughts that will be covered in body paragraphs.  

Tip 5: Start Persuasive Essay Briefly

Start a persuasive essay with some brief information on what one will learn from the text. Choose the main theses, provide them in a concise way, so as not to overload the reader’s mind. Mention the importance of your topic – your reader should be convinced that this essay is worth reading. Although your opinion should be arguable, this doesn’t mean that you can write vague sentences. Refer to those facts that resonate with your central statement. Long story short, be concise and stay on point. Buy essay online  that may be of help to you if anything seems too vague right now.  

Tip 6: Be Convincing in Your Persuasive Essay Introduction

When you try to start a persuasive essay, chances are that you will come across advice to use credible references. While this is all good and well, we suggest focusing more on the convincing arguments – your personal opinion. Indicate that your paper has been written based on personal experience and resulted from your own research. With this approach, the fact that it includes your thoughts won’t surprise anyone. You shouldn’t write about the truths known to everyone interested in this topic. You should better provide your ideas on why your thesis is correct. Explain why you have decided on this position. This is a polemical style that will trigger a number of debates.  

Persuasive Essay Introduction Examples

If you don’t know how to start a persuasive essay, examples will surely be useful for you. After all, this is a good opportunity to get acquainted with successful patterns and include the best of them in your text. For instance, you can see ways of structuring arguments in an actual example and use it as the basis for your own essay. Still, you should choose your own arguments related to the topic. It all may sound complicated. For this reason, we will introduce an example of what a convincing introduction structure may be like.  

How to Start a Persuasive Essay About a Book: Example

Before finding out how to start a persuasive essay about a book, decide on the literature. However, regardless of any genre and author, your topic will be dedicated to providing your opinion. Focus on your position and provide 3 arguments that you will discuss further. Our example will help you make it clear.

Example of essay introduction about a book

Persuasive Essay Introduction on Gun Control: Example

Your opinion on such an important topic as gun control should sound convincing. Before deciding on how to start a persuasive essay on gun control, make readers believe you have chosen some weighty thesis to develop further. Let’s look at an example.  

Example of persuasive essay introduction on gun control

How to Start Off a Persuasive Essay About Debates: Example

It is not difficult to work out the topic of debates. But before you find out how to start off a persuasive essay about debates, highlight the thesis that you support. You should specify the purpose of an essay in an introduction and avoid unsupported value judgments.  

Example of persuasive essay introduction about debates

Starting a Persuasive Essay on Too Much Homework: Example

Before deciding on how to  write a persuasive essay  on too much homework, you should keep in mind that this topic is quite unusual. To define your position, you should prepare strong arguments; statistics will make an especially good hook.  

Example of persuasive essay introduction about too much homework

Writing a Persuasive Essay on Starting a Colony: Template

To write an introduction of a persuasive essay on starting a colony, you should take on a strong stance on this matter. Be clear and convey the need for this action. Give general arguments, referring to historical practice – this will convince an audience to accept your point.

Example of introduction of a persuasive essay on starting a colony

Final Thoughts

An introduction of a persuasive essay should be effective. After all, it’s the first thing that the readers will see. So, to make a persuasive essay introduction informative and convincing, you should make arguments clear and prepare your arguments. Include such elements in your introduction:

  • Hook to attract the readers’ attention
  • Personal opinion and proprietary research
  • Thesis statement.

By using the above-listed recommendations, you will create a really high-quality introduction for an essay, where you will specify your position and convince readers of the topic's importance. BTW, a free essay maker might help you generate a persuasive essay. Use it to simplify the process.

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If you are struggling with your persuasive essay, entrust this task to our academic writers. Share your requirements and our experts will work miracles in a timely manner.

FAQ About Persuasive Essay Introductions

1. what comes first in a persuasive essay.

When writing a persuasive essay introduction, you should indicate the problem you are going to cover. Specify some types and characters that are important to readers. Don’t forget about presenting your personal achievements and opinions. But make sure that you don’t dilute your first paragraph. An introduction should be to the point, just like the rest of writing.

2. How to start a persuasive essay about littering?

Before deciding on how to start a persuasive essay about littering, you should  outline  the issue. In our case, this is litter that pollutes our planet, with its influence having already been proven by hundreds of studies. Highlight the fact that litter doesn’t only harm our planet in general, but also does affect us directly. Prove it by an argument that it accumulates in the environment. These can be the places we work, live and have fun in, which is harmful to our health.  

3. How can I create a hook for an essay about refugees?

Many people ask how to start a persuasive essay with a hook when it comes to writing a paper about refugees. We recommend describing some feelings and loneliness that this category of people experiences. Make an emotional hook to evoke the readers’ moral side. This will work, and you will get readers interested. After all, this is the most important aspect of any type of writing.

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Do you need to write a persuasive essay but aren’t sure what topic to focus on? Were you thrilled when your teacher said you could write about whatever you wanted but are now overwhelmed by the possibilities? We’re here to help!

Read on for a list of 113 top-notch persuasive essay topics, organized into ten categories. To help get you started, we also discuss what a persuasive essay is, how to choose a great topic, and what tips to keep in mind as you write your persuasive essay.

What Is a Persuasive Essay?

In a persuasive essay, you attempt to convince readers to agree with your point of view on an argument. For example, an essay analyzing changes in Italian art during the Renaissance wouldn’t be a persuasive essay, because there’s no argument, but an essay where you argue that Italian art reached its peak during the Renaissance would be a persuasive essay because you’re trying to get your audience to agree with your viewpoint.

Persuasive and argumentative essays both try to convince readers to agree with the author, but the two essay types have key differences. Argumentative essays show a more balanced view of the issue and discuss both sides. Persuasive essays focus more heavily on the side the author agrees with. They also often include more of the author’s opinion than argumentative essays, which tend to use only facts and data to support their argument.

All persuasive essays have the following:

  • Introduction: Introduces the topic, explains why it’s important, and ends with the thesis.
  • Thesis: A sentence that sums up what the essay be discussing and what your stance on the issue is.
  • Reasons you believe your side of the argument: Why do you support the side you do? Typically each main point will have its own body paragraph.
  • Evidence supporting your argument: Facts or examples to back up your main points. Even though your opinion is allowed in persuasive essays more than most other essays, having concrete examples will make a stronger argument than relying on your opinion alone.
  • Conclusion: Restatement of thesis, summary of main points, and a recap of why the issue is important.

What Makes a Good Persuasive Essay Topic?

Theoretically, you could write a persuasive essay about any subject under the sun, but that doesn’t necessarily mean you should. Certain topics are easier to write a strong persuasive essay on, and below are tips to follow when deciding what you should write about.

It’s a Topic You Care About

Obviously, it’s possible to write an essay about a topic you find completely boring. You’ve probably done it! However, if possible, it’s always better to choose a topic that you care about and are interested in. When this is the case, you’ll find doing the research more enjoyable, writing the essay easier, and your writing will likely be better because you’ll be more passionate about and informed on the topic.

You Have Enough Evidence to Support Your Argument

Just being passionate about a subject isn’t enough to make it a good persuasive essay topic, though. You need to make sure your argument is complex enough to have at least two potential sides to root for, and you need to be able to back up your side with evidence and examples. Even though persuasive essays allow your opinion to feature more than many other essays, you still need concrete evidence to back up your claims, or you’ll end up with a weak essay.

For example, you may passionately believe that mint chocolate chip ice cream is the best ice cream flavor (I agree!), but could you really write an entire essay on this? What would be your reasons for believing mint chocolate chip is the best (besides the fact that it’s delicious)? How would you support your belief? Have enough studies been done on preferred ice cream flavors to support an entire essay? When choosing a persuasive essay idea, you want to find the right balance between something you care about (so you can write well on it) and something the rest of the world cares about (so you can reference evidence to strengthen your position).

It’s a Manageable Topic

Bigger isn’t always better, especially with essay topics. While it may seem like a great idea to choose a huge, complex topic to write about, you’ll likely struggle to sift through all the information and different sides of the issue and winnow them down to one streamlined essay. For example, choosing to write an essay about how WWII impacted American life more than WWI wouldn’t be a great idea because you’d need to analyze all the impacts of both the wars in numerous areas of American life. It’d be a huge undertaking. A better idea would be to choose one impact on American life the wars had (such as changes in female employment) and focus on that. Doing so will make researching and writing your persuasive essay much more feasible.

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List of 113 Good Persuasive Essay Topics

Below are over 100 persuasive essay ideas, organized into ten categories. When you find an idea that piques your interest, you’ll choose one side of it to argue for in your essay. For example, if you choose the topic, “should fracking be legal?” you’d decide whether you believe fracking should be legal or illegal, then you’d write an essay arguing all the reasons why your audience should agree with you.

Arts/Culture

  • Should students be required to learn an instrument in school?
  • Did the end of Game of Thrones fit with the rest of the series?
  • Can music be an effective way to treat mental illness?
  • With e-readers so popular, have libraries become obsolete?
  • Are the Harry Potter books more popular than they deserve to be?
  • Should music with offensive language come with a warning label?
  • What’s the best way for museums to get more people to visit?
  • Should students be able to substitute an art or music class for a PE class in school?
  • Are the Kardashians good or bad role models for young people?
  • Should people in higher income brackets pay more taxes?
  • Should all high school students be required to take a class on financial literacy?
  • Is it possible to achieve the American dream, or is it only a myth?
  • Is it better to spend a summer as an unpaid intern at a prestigious company or as a paid worker at a local store/restaurant?
  • Should the United States impose more or fewer tariffs?
  • Should college graduates have their student loans forgiven?
  • Should restaurants eliminate tipping and raise staff wages instead?
  • Should students learn cursive writing in school?
  • Which is more important: PE class or music class?
  • Is it better to have year-round school with shorter breaks throughout the year?
  • Should class rank be abolished in schools?
  • Should students be taught sex education in school?
  • Should students be able to attend public universities for free?
  • What’s the most effective way to change the behavior of school bullies?
  • Are the SAT and ACT accurate ways to measure intelligence?
  • Should students be able to learn sign language instead of a foreign language?
  • Do the benefits of Greek life at colleges outweigh the negatives?
  • Does doing homework actually help students learn more?
  • Why do students in many other countries score higher than American students on math exams?
  • Should parents/teachers be able to ban certain books from schools?
  • What’s the best way to reduce cheating in school?
  • Should colleges take a student’s race into account when making admissions decisions?
  • Should there be limits to free speech?
  • Should students be required to perform community service to graduate high school?
  • Should convicted felons who have completed their sentence be allowed to vote?
  • Should gun ownership be more tightly regulated?
  • Should recycling be made mandatory?
  • Should employers be required to offer paid leave to new parents?
  • Are there any circumstances where torture should be allowed?
  • Should children under the age of 18 be able to get plastic surgery for cosmetic reasons?
  • Should white supremacy groups be allowed to hold rallies in public places?
  • Does making abortion illegal make women more or less safe?
  • Does foreign aid actually help developing countries?
  • Are there times a person’s freedom of speech should be curtailed?
  • Should people over a certain age not be allowed to adopt children?

Government/Politics

  • Should the minimum voting age be raised/lowered/kept the same?
  • Should Puerto Rico be granted statehood?
  • Should the United States build a border wall with Mexico?
  • Who should be the next person printed on American banknotes?
  • Should the United States’ military budget be reduced?
  • Did China’s one child policy have overall positive or negative impacts on the country?
  • Should DREAMers be granted US citizenship?
  • Is national security more important than individual privacy?
  • What responsibility does the government have to help homeless people?
  • Should the electoral college be abolished?
  • Should the US increase or decrease the number of refugees it allows in each year?
  • Should privately-run prisons be abolished?
  • Who was the most/least effective US president?
  • Will Brexit end up helping or harming the UK?

body-sparkler-us-flag

  • What’s the best way to reduce the spread of Ebola?
  • Is the Keto diet a safe and effective way to lose weight?
  • Should the FDA regulate vitamins and supplements more strictly?
  • Should public schools require all students who attend to be vaccinated?
  • Is eating genetically modified food safe?
  • What’s the best way to make health insurance more affordable?
  • What’s the best way to lower the teen pregnancy rate?
  • Should recreational marijuana be legalized nationwide?
  • Should birth control pills be available without a prescription?
  • Should pregnant women be forbidden from buying cigarettes and alcohol?
  • Why has anxiety increased in adolescents?
  • Are low-carb or low-fat diets more effective for weight loss?
  • What caused the destruction of the USS Maine?
  • Was King Arthur a mythical legend or actual Dark Ages king?
  • Was the US justified in dropping atomic bombs during WWII?
  • What was the primary cause of the Rwandan genocide?
  • What happened to the settlers of the Roanoke colony?
  • Was disagreement over slavery the primary cause of the US Civil War?
  • What has caused the numerous disappearances in the Bermuda triangle?
  • Should nuclear power be banned?
  • Is scientific testing on animals necessary?
  • Do zoos help or harm animals?
  • Should scientists be allowed to clone humans?
  • Should animals in circuses be banned?
  • Should fracking be legal?
  • Should people be allowed to keep exotic animals as pets?
  • What’s the best way to reduce illegal poaching in Africa?
  • What is the best way to reduce the impact of global warming?
  • Should euthanasia be legalized?
  • Is there legitimate evidence of extraterrestrial life?
  • Should people be banned from owning aggressive dog breeds?
  • Should the United States devote more money towards space exploration?
  • Should the government subsidize renewable forms of energy?
  • Is solar energy worth the cost?
  • Should stem cells be used in medicine?
  • Is it right for the US to leave the Paris Climate Agreement?
  • Should athletes who fail a drug test receive a lifetime ban from the sport?
  • Should college athletes receive a salary?
  • Should the NFL do more to prevent concussions in players?
  • Do PE classes help students stay in shape?
  • Should horse racing be banned?
  • Should cheerleading be considered a sport?
  • Should children younger than 18 be allowed to play tackle football?
  • Are the costs of hosting an Olympic Games worth it?
  • Can online schools be as effective as traditional schools?
  • Do violent video games encourage players to be violent in real life?
  • Should facial recognition technology be banned?
  • Does excessive social media use lead to depression/anxiety?
  • Has the rise of translation technology made knowing multiple languages obsolete?
  • Was Steve Jobs a visionary or just a great marketer?
  • Should social media be banned for children younger than a certain age?
  • Which 21st-century invention has had the largest impact on society?
  • Are ride-sharing companies like Uber and Lyft good or bad for society?
  • Should Facebook have done more to protect the privacy of its users?
  • Will technology end up increasing or decreasing inequality worldwide?

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Tips for Writing a Strong Persuasive Essay

After you’ve chosen the perfect topic for your persuasive essay, your work isn’t over. Follow the three tips below to create a top-notch essay.

Do Your Research

Your argument will fall apart if you don’t fully understand the issue you’re discussing or you overlook an important piece of it. Readers won’t be convinced by someone who doesn’t know the subject, and you likely won’t persuade any of them to begin supporting your viewpoint. Before you begin writing a single word of your essay, research your topic thoroughly. Study different sources, learn about the different sides of the argument, ask anyone who’s an expert on the topic what their opinion is, etc. You might be tempted to start writing right away, but by doing your research, you’ll make the writing process much easier when the time comes.

Make Your Thesis Perfect

Your thesis is the most important sentence in your persuasive essay. Just by reading that single sentence, your audience should know exactly what topic you’ll be discussing and where you stand on the issue. You want your thesis to be crystal clear and to accurately set up the rest of your essay. Asking classmates or your teacher to look it over before you begin writing the rest of your essay can be a big help if you’re not entirely confident in your thesis.

Consider the Other Side

You’ll spend most of your essay focusing on your side of the argument since that’s what you want readers to come away believing. However, don’t think that means you can ignore other sides of the issue. In your essay, be sure to discuss the other side’s argument, as well as why you believe this view is weak or untrue. Researching all the different viewpoints and including them in your essay will increase the quality of your writing by making your essay more complete and nuanced.

Summary: Persuasive Essay Ideas

Good persuasive essay topics can be difficult to come up with, but in this guide we’ve created a list of 113 excellent essay topics for you to browse. The best persuasive essay ideas will be those that you are interested in, have enough evidence to support your argument, and aren’t too complicated to be summarized in an essay.

After you’ve chosen your essay topic, keep these three tips in mind when you begin writing:

  • Do your research
  • Make your thesis perfect
  • Consider the other side

What's Next?

Need ideas for a research paper topic as well?   Our guide to research paper topics has over 100 topics in ten categories so you can be sure to find the perfect topic for you. 

Thinking about taking an AP English class? Read our guide on AP English classes to learn whether you should take AP English Language or AP English Literature (or both!)

Deciding between the SAT or ACT? Find out for sure which you will do the best on . Also read a detailed comparison between the two tests .

Need more help with this topic? Check out Tutorbase!

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Christine graduated from Michigan State University with degrees in Environmental Biology and Geography and received her Master's from Duke University. In high school she scored in the 99th percentile on the SAT and was named a National Merit Finalist. She has taught English and biology in several countries.

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Analysing Persuasive Language

When you read an article, it’s important to clarify the issue being debated. When you’re identifying the issue, phrasing something as a question can often help clearly state what is being argued over.

  • Should teens have the right to private medical appointments?
  • Should euthanasia be legalised?
  • Should fox poisoning be banned?
  • Should heroin be decriminalised?

IDENTIFYING THE CONTENTION

Contention is simply another word for point-of-view or opinion. Read the piece of persuasive writing carefully. What does the writer believe? Starting a sentence with the word ‘that’ can help you identify the writer’s contention.

  • That reality television is a waste of time.
  • That teens should have access to private medical appointments
  • That fox baiting should be banned.

IDENTIFYING TONE

Tone refers to the overall feeling of a piece of writing. Here are some useful words to help you describe tone:

  • Logical: rational, reasonable, analytical, cogent.
  • Neutral: impartial, balanced, objective, unbiased.
  • Informed: knowledgeable, well-read.
  • Passionate: emotional, emotive, ardent, vehement.
  • Witty: humorous, satirical, lighthearted, tongue-in-cheek.

Persuasive techniques

Writers can use a range of techniques to persuade. When you’re reading persuasive writing—or writing persuasively yourself—you need to think carefully about how techniques like these are used to position the reader to accept a particular point of view.

  • Alliteration .  The repetition of words starting with the same to create emphasis, e.g. ”And I can tell you it is distressing beyond words to watch an animal suffer like that and not be able to alleviate its agony.”
  • Allusion. An allusion is a figure of speech that indirectly references something, such as a novel, song, play, television program, poem, a religious text, historical figure or event. Because allusions are indirect, the reader is required to make the connection themselves. In persuasive writing, allusion prompt readers to think about the issue in the context of such associations. The use this technique also allows the writer to ingratiate themselves with readers, who often feel clever if they pick up on a particularly subtle allusions. 
  • common sense
  • family values
  • Analogy. An analogy draws a comparison between two things to illustrate a point, e.g. “I’d like to have a new retina Macbook, for instance. But when I went to the Apple Store and tried to walk out through the front door without paying for it, waving off the protests of the blue shirted store Nazis because, “It’s OK, I’m just torrenting it,” that didn’t work out so well for me.” – John Birmingham, ‘Why are you still stealing Game of Thrones?’
  • Anecdotes .  Short, personal stories that help to illustrate a point, e.g. “For my three most recent books, on motherhood, cancer and nursing, I interviewed more than 300 people about the nuts and bolts of what our incredibly short time on this planet is really about – life, death, family and love. If there is one thing I can guarantee, it’s that there will never be a person who lies on their deathbed, shaking with rage, sobbing, ‘Dear God, I wish I’d spent more time watching MasterChef.'”
  • Colloquial language.  Writers will often use everyday language to make themselves seem down-to-earth, e.g. “Fairness is the cornerstone of our constitution and our national identity. But as we head into an election year, I think we need to ask ourselves whether we really believe in a fair go for all.”
  • Absence makes the heart grow fonder.
  • Alls well that ends well.
  • As light as a feather.
  • Time will tell.
  • Connotations.  All words have connotations or associations. Some words, for example, may have the same literal meaning but very different connotations. Connotations may be negative or positive. Imagine an argument about dangerous breeds of dogs, for example, there are lots of synonyms for the word ‘dog’—pooch, hound, puppies, mongrels. If you were making an argument that certain breeds should be banned, which words would you choose?
  • Emotive words.  Words that provoke an emotional reaction from the audience, e.g. “But no, people from the bush were saying it is cruel to kill foxes with a poison that causes a slow, agonising death.”
  • Evidence.  Writers will often use evidence – which might take the form of facts, figures, quotes or graphs – to help support their argument, e.g. “According to the Australian Bureau of Statistics, males are 400 per cent more likely to commit an offence intended to cause injury than are females.”
  • Expert opinion. Sometimes writers will use the opinion of experts to give further weight to their argument, e.g. “A new research report by Victorian doctors illustrates why: because when kids are worried their parents will be told their private medical details, they simply don’t go to the doctor.”
  • Hyperbole.  Writers often exaggerate or overstate something to help persuade readers of their point of view, e.g. “Our experts will tell you a million reasons why it can’t or shouldn’t be done here. They have turned excuse-making into an art form.”
  • Inclusive language.  Inclusive language – using the words ‘we’ or ‘us’ – is often used to get a reader onside, e.g. “ We might not like it, but our kids’ right to confidential medical advice should take precedence over our right to know about it.”
  • Imagery.  Descriptive writing can be a powerful persuasive technique. Describing something vividly can persuade readers.
  • Jargon. Jargon refers to highly specialised words or phrases often associated with particular areas of study or research. Jargon helps experts explore and communicate complex ideas with each other. Although it might be difficult for mainstream readers to understand, the use of jargon in persuasive writing can help create the impression that a writer is knowledgeable. It can lend an air of authority to their writing, its complexity conveying that a writer has taken the time to understand complex ideas and their contention is well-considered, e.g. “When it comes to improving education, the evidence is clear: focus on pedagogy, interdisciplinary learning, flipped classrooms and cultivating the metacognitive.”
  • Logic.  A logical, well-structured argument can be very persuasive.
  • Metaphor.  Metaphors, when one thing is described as another, help to persuade by describing, e.g. “I’ve been dying of it all week and can hardly type this column because of the Niagra of snot pouring down my face and the painful fires of a thousand suns burning in my joints and muscles , which being manly muscles are able to carry a much heavier load of pain than lady muscles.”
  • Pun.  A play on words often relying on homophones, homonyms or rhymes, e.g. “It’s been a trying year for rugby league, what with betting scandals, controversies over players’ alleged off-field behaviour and an unseemly on-field brawl that marred the sport’s reputation on approach to the finals.” Another example: “Racism is no black and white issue”.
  • Repetition. The repetition of words, phrases and ideas can be used to reinforce an argument and drive home the message to a reader, e.g “It has been well established here and overseas that if teenagers think they can see a doctor in confidence, they are more likely to do so, more likely to go back for repeat visits, and more likely to disclose sensitive information.”
  • Rhetorical question.  A question where the answer is obvious, can help lead readers to a particular conclusion, e.g. “It has been well established here and overseas that if teenagers think they can see a doctor in confidence, they are more likely to do so, more likely to go back for repeat visits, and more likely to disclose sensitive information. And isn’t this the outcome we want? “
  • Sarcasm.  A mocking tone, e.g. “Not all of us can write Max Walker’s How to Hypnotise Chooks, you know – for many years the biggest-selling title in Australian literary history.”
  • Simile.  Similes, when one thing is compared to another, can help to persuade by describing, e.g. “…as dumb as a sack of hammers…”
  • Tone.  The tone of an article or speech refers to its overall feeling. Is it passionate? Logical? Reasonable? Mocking? Humorous?

THINKING ABOUT PERSUASIVE LANGUAGE

The best way to understand how persuasive language can be used to convey a point of view is by reading examples of persuasive writing. Read the newspaper on a daily basis, particularly the editorials and opinion pages. This will not only help you keep abreast of current events, it will also help you develop the language skills necessary to do persuasive writing yourself.

Read the following articles and answer the questions below to help you develop an understanding of how writers persuade.

  • Bah, humbug to consumerism!
  • Free public transport is fare and reasonable
  • A little heart will fix homelessness
  • The fabric of equality: what I learned from my uncomfortable school uniform
  • Reading more relevant than ever
  • Game over for video games and violence
  • Masking up makes a difference
  • Plastic: what a load of rubbish
  • Fairer funding for schools

Reading and annotating

Before you get started, you need read the text carefully and annotate it, identify:

  • persuasive devices

You can use this planning sheet to help you think about an article.

Persuasive technique

Emotive language

Connotation

“They had eaten it during a weekend trip to the high country and died horribly .”

“…stop foxes being culled in this barbaric manner. Use your voice, they said, spread the news and stop an inhumane practice.”

Makes the reader feel sorry for the animals who eat the bait and builds a case for a ban on the poison.

The word “barbaric” makes the reader feel like this is uncivilized. The word “inhumane” has a powerful effect on the reader convincing them that it is cruel.

Argument analysis essay

analysis in persuasive essay

In English, you will often be asked to write an essay about how writers or speakers have used language to persuade.

An introduction to an argument analysis essay describes the issue generally, the author’s contention and tone. When remembering what to include in the introduction to an argument analysis essay, you can use the acronym FATCAT. 

  • Form.  What is the form of the piece of writing? An opinion piece? Letter to the editor? Speech?
  • Author.  Who wrote the piece? What is their involvement in the issue?
  • Title.  Make sure you include the title somewhere in your introduction. 
  • Contention.  What is the writer’s point of view?
  • Audience.  Who is the intended audience of the article?
  • Tone.  What tone does the writer adopt?

Here is an example argument analysis about an article about poisoning foxes:

There has recently been considerable controversy over the use of 1080 fox bait to control Victoria’s fox population. In his opinion article ‘They’re pests but cruelty is inexcusable’, writer Dmitri Kakmi argues in a logical and, at times, emotive tone that fox baiting is cruel and inhumane, attempting to persuade both Victorians and lawmakers that we must change this barbaric practice.

Body paragraph

In the body paragraphs of an argument analysis essay, you will identify an argument, then discuss the persuasive techniques that a writer uses to support that argument. Always make reference to how different techniques make the reader feel or react.

We use the AAPEE structure when writing about this article.

  • Argument,  Identify an argument.
  • Analysis.  Analyse how the writer makes the argument overall.
  • Persuasive technique.  Identify a persuasive technique used to make this argument.
  • Example.  Given an example of that technique
  • Effect.  Explain its effect on the audience.

You may repeat the PEE part as many times as you like!

O’Brien argues that parents should trust the professionalism of doctors, allowing teens to have private medical appointments. In making this argument, O’Brien recognises that, when it comes to their children, parents are likely to be swayed by the advice of experts, which means she approaches this in a logical manner relying heavily on evidence and the suggestion that parents should trust medical professionals. She supports this argument with the use of evidence, referring to “a new research report from Victorian doctors” which indicates children should have the right to private medical appointments. This use of expert opinion suggests that O’Brien’s contention has widespread support by a trusted body of professionals and her use of this evidence positions parents to contemplate whether their right to know surpasses their children’s health. Furthermore, O’Brien uses the positive connotations of the word “professional” when she states there are times when parents should “defer to other professionals whose job it is to protect our kids”. The word ‘professionals’ has connotations of experiencing and training, further emphasising their credibility in the eyes of parents who might be wary of allowing their teenagers to have private medical appointments.  

Writing a conclusion

Analyse the writer’s conclusion. Conclude by discussing how the writer makes their final argument. Why does the article end in that way? The last paragraph will often be a final plea to the reader, a call to action or a dramatic statement intended to linger in their reader’s mind.

  • Grades 6-12
  • School Leaders

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40 Strong Persuasive Writing Examples (Essays, Speeches, Ads, and More)

Learn from the experts.

The American Crisis historical article, as an instance of persuasive essay examples

The more we read, the better writers we become. Teaching students to write strong persuasive essays should always start with reading some top-notch models. This round-up of persuasive writing examples includes famous speeches, influential ad campaigns, contemporary reviews of famous books, and more. Use them to inspire your students to write their own essays. (Need persuasive essay topics? Check out our list of interesting persuasive essay ideas here! )

  • Persuasive Essays
  • Persuasive Speeches
  • Advertising Campaigns

Persuasive Essay Writing Examples

First paragraph of Thomas Paine's The American Crisis

From the earliest days of print, authors have used persuasive essays to try to sway others to their own point of view. Check out these top persuasive essay writing examples.

Professions for Women by Virginia Woolf

Sample lines: “Outwardly, what is simpler than to write books? Outwardly, what obstacles are there for a woman rather than for a man? Inwardly, I think, the case is very different; she has still many ghosts to fight, many prejudices to overcome. Indeed it will be a long time still, I think, before a woman can sit down to write a book without finding a phantom to be slain, a rock to be dashed against. And if this is so in literature, the freest of all professions for women, how is it in the new professions which you are now for the first time entering?”

The Crisis by Thomas Paine

Sample lines: “These are the times that try men’s souls. The summer soldier and the sunshine patriot will, in this crisis, shrink from the service of their country; but he that stands by it now, deserves the love and thanks of man and woman. Tyranny, like hell, is not easily conquered; yet we have this consolation with us, that the harder the conflict, the more glorious the triumph. What we obtain too cheap, we esteem too lightly: it is dearness only that gives every thing its value.”

Politics and the English Language by George Orwell

Sample lines: “As I have tried to show, modern writing at its worst does not consist in picking out words for the sake of their meaning and inventing images in order to make the meaning clearer. It consists in gumming together long strips of words which have already been set in order by someone else, and making the results presentable by sheer humbug.”

Letter From a Birmingham Jail by Dr. Martin Luther King Jr.

Sample lines: “We know through painful experience that freedom is never voluntarily given by the oppressor; it must be demanded by the oppressed. Frankly, I have yet to engage in a direct action campaign that was ‘well timed’ in the view of those who have not suffered unduly from the disease of segregation. For years now I have heard the word ‘Wait!’ It rings in the ear of every Negro with piercing familiarity. This ‘Wait’ has almost always meant ‘Never.’ We must come to see, with one of our distinguished jurists, that ‘justice too long delayed is justice denied.'”

Civil Disobedience by Henry David Thoreau

Sample lines: “Even voting for the right is doing nothing for it. It is only expressing to men feebly your desire that it should prevail. A wise man will not leave the right to the mercy of chance, nor wish it to prevail through the power of the majority. There is but little virtue in the action of masses of men.”

Go Gentle Into That Good Night by Roger Ebert

Sample lines: “‘Kindness’ covers all of my political beliefs. No need to spell them out. I believe that if, at the end of it all, according to our abilities, we have done something to make others a little happier, and something to make ourselves a little happier, that is about the best we can do. To make others less happy is a crime.”

The Way to Wealth by Benjamin Franklin

Sample lines: “Methinks I hear some of you say, must a man afford himself no leisure? I will tell thee, my friend, what Poor Richard says, employ thy time well if thou meanest to gain leisure; and, since thou art not sure of a minute, throw not away an hour. Leisure is time for doing something useful; this leisure the diligent man will obtain, but the lazy man never; so that, as Poor Richard says, a life of leisure and a life of laziness are two things.”

The Crack-Up by F. Scott Fitzgerald

Sample lines: “Of course all life is a process of breaking down, but the blows that do the dramatic side of the work—the big sudden blows that come, or seem to come, from outside—the ones you remember and blame things on and, in moments of weakness, tell your friends about, don’t show their effect all at once.”

Open Letter to the Kansas School Board by Bobby Henderson

Sample lines: “I am writing you with much concern after having read of your hearing to decide whether the alternative theory of Intelligent Design should be taught along with the theory of Evolution. … Let us remember that there are multiple theories of Intelligent Design. I and many others around the world are of the strong belief that the universe was created by a Flying Spaghetti Monster. … We feel strongly that the overwhelming scientific evidence pointing towards evolutionary processes is nothing but a coincidence, put in place by Him. It is for this reason that I’m writing you today, to formally request that this alternative theory be taught in your schools, along with the other two theories.”

Open Letter to the United Nations by Niels Bohr

Sample lines: “Humanity will, therefore, be confronted with dangers of unprecedented character unless, in due time, measures can be taken to forestall a disastrous competition in such formidable armaments and to establish an international control of the manufacture and use of the powerful materials.”

Persuasive Speech Writing Examples

Many persuasive speeches are political in nature, often addressing subjects like human rights. Here are some of history’s most well-known persuasive writing examples in the form of speeches.

I Have a Dream by Dr. Martin Luther King Jr.

Sample lines: “And so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream. I have a dream that one day this nation will rise up and live out the true meaning of its creed: We hold these truths to be self-evident, that all men are created equal.”

Woodrow Wilson’s War Message to Congress, 1917

Sample lines: “There are, it may be, many months of fiery trial and sacrifice ahead of us. It is a fearful thing to lead this great peaceful people into war, into the most terrible and disastrous of all wars, civilization itself seeming to be in the balance. But the right is more precious than peace, and we shall fight for the things which we have always carried nearest our hearts—for democracy, for the right of those who submit to authority to have a voice in their own governments, for the rights and liberties of small nations, for a universal dominion of right by such a concert of free peoples as shall bring peace and safety to all nations and make the world itself at last free.”

Chief Seattle’s 1854 Oration

Sample lines: “I here and now make this condition that we will not be denied the privilege without molestation of visiting at any time the tombs of our ancestors, friends, and children. Every part of this soil is sacred in the estimation of my people. Every hillside, every valley, every plain and grove, has been hallowed by some sad or happy event in days long vanished. Even the rocks, which seem to be dumb and dead as they swelter in the sun along the silent shore, thrill with memories of stirring events connected with the lives of my people, and the very dust upon which you now stand responds more lovingly to their footsteps than yours, because it is rich with the blood of our ancestors, and our bare feet are conscious of the sympathetic touch.”

Women’s Rights Are Human Rights, Hillary Rodham Clinton

Sample lines: “What we are learning around the world is that if women are healthy and educated, their families will flourish. If women are free from violence, their families will flourish. If women have a chance to work and earn as full and equal partners in society, their families will flourish. And when families flourish, communities and nations do as well. … If there is one message that echoes forth from this conference, let it be that human rights are women’s rights and women’s rights are human rights once and for all.”

I Am Prepared to Die, Nelson Mandela

Sample lines: “Above all, My Lord, we want equal political rights, because without them our disabilities will be permanent. I know this sounds revolutionary to the whites in this country, because the majority of voters will be Africans. This makes the white man fear democracy. But this fear cannot be allowed to stand in the way of the only solution which will guarantee racial harmony and freedom for all. It is not true that the enfranchisement of all will result in racial domination. Political division, based on color, is entirely artificial and, when it disappears, so will the domination of one color group by another. … This then is what the ANC is fighting. Our struggle is a truly national one. It is a struggle of the African people, inspired by our own suffering and our own experience. It is a struggle for the right to live.”

The Struggle for Human Rights by Eleanor Roosevelt

Sample lines: “It is my belief, and I am sure it is also yours, that the struggle for democracy and freedom is a critical struggle, for their preservation is essential to the great objective of the United Nations to maintain international peace and security. Among free men the end cannot justify the means. We know the patterns of totalitarianism—the single political party, the control of schools, press, radio, the arts, the sciences, and the church to support autocratic authority; these are the age-old patterns against which men have struggled for 3,000 years. These are the signs of reaction, retreat, and retrogression. The United Nations must hold fast to the heritage of freedom won by the struggle of its people; it must help us to pass it on to generations to come.”

Freedom From Fear by Aung San Suu Kyi

Sample lines: “Saints, it has been said, are the sinners who go on trying. So free men are the oppressed who go on trying and who in the process make themselves fit to bear the responsibilities and to uphold the disciplines which will maintain a free society. Among the basic freedoms to which men aspire that their lives might be full and uncramped, freedom from fear stands out as both a means and an end. A people who would build a nation in which strong, democratic institutions are firmly established as a guarantee against state-induced power must first learn to liberate their own minds from apathy and fear.”

Harvey Milk’s “The Hope” Speech

Sample lines: “Some people are satisfied. And some people are not. You see there is a major difference—and it remains a vital difference—between a friend and a gay person, a friend in office and a gay person in office. Gay people have been slandered nationwide. We’ve been tarred and we’ve been brushed with the picture of pornography. In Dade County, we were accused of child molestation. It is not enough anymore just to have friends represent us, no matter how good that friend may be.”

The Union and the Strike, Cesar Chavez

Sample lines: “We are showing our unity in our strike. Our strike is stopping the work in the fields; our strike is stopping ships that would carry grapes; our strike is stopping the trucks that would carry the grapes. Our strike will stop every way the grower makes money until we have a union contract that guarantees us a fair share of the money he makes from our work! We are a union and we are strong and we are striking to force the growers to respect our strength!”

Nobel Lecture by Malala Yousafzai

Sample lines: “The world can no longer accept that basic education is enough. Why do leaders accept that for children in developing countries, only basic literacy is sufficient, when their own children do homework in algebra, mathematics, science, and physics? Leaders must seize this opportunity to guarantee a free, quality, primary and secondary education for every child. Some will say this is impractical, or too expensive, or too hard. Or maybe even impossible. But it is time the world thinks bigger.”   

Persuasive Writing Examples in Advertising Campaigns

Ads are prime persuasive writing examples. You can flip open any magazine or watch TV for an hour or two to see sample after sample of persuasive language. Here are some of the most popular ad campaigns of all time, with links to articles explaining why they were so successful.

Nike: Just Do It

Nike

The iconic swoosh with the simple tagline has persuaded millions to buy their kicks from Nike and Nike alone. Teamed with pro sports-star endorsements, this campaign is one for the ages. Blinkist offers an opinion on what made it work.

Dove: Real Beauty

Beauty brand Dove changed the game by choosing “real” women to tell their stories instead of models. They used relatable images and language to make connections, and inspired other brands to try the same concept. Learn why Global Brands considers this one a true success story.

Wendy’s: Where’s the Beef?

Today’s kids are too young to remember the cranky old woman demanding to know where the beef was on her fast-food hamburger. But in the 1980s, it was a catchphrase that sold millions of Wendy’s burgers. Learn from Better Marketing how this ad campaign even found its way into the 1984 presidential debate.

De Beers: A Diamond Is Forever

Diamond engagement ring on black velvet. Text reads "How do you make two months' salary last forever? The Diamond Engagement Ring."

A diamond engagement ring has become a standard these days, but the tradition isn’t as old as you might think. In fact, it was De Beers jewelry company’s 1948 campaign that created the modern engagement ring trend. The Drum has the whole story of this sparkling campaign.

Volkswagen: Think Small

Americans have always loved big cars. So in the 1960s, when Volkswagen wanted to introduce their small cars to a bigger market, they had a problem. The clever “Think Small” campaign gave buyers clever reasons to consider these models, like “If you run out of gas, it’s easy to push.” Learn how advertisers interested American buyers in little cars at Visual Rhetoric.

American Express: Don’t Leave Home Without It

AmEx was once better known for traveler’s checks than credit cards, and the original slogan was “Don’t leave home without them.” A simple word change convinced travelers that American Express was the credit card they needed when they headed out on adventures. Discover more about this persuasive campaign from Medium.

Skittles: Taste the Rainbow

Bag of Skittles candy against a blue background. Text reads

These candy ads are weird and intriguing and probably not for everyone. But they definitely get you thinking, and that often leads to buying. Learn more about why these wacky ads are successful from The Drum.

Maybelline: Maybe She’s Born With It

Smart wordplay made this ad campaign slogan an instant hit. The ads teased, “Maybe she’s born with it. Maybe it’s Maybelline.” (So many literary devices all in one phrase!) Fashionista has more on this beauty campaign.

Coca-Cola: Share a Coke

Seeing their own name on a bottle made teens more likely to want to buy a Coke. What can that teach us about persuasive writing in general? It’s an interesting question to consider. Learn more about the “Share a Coke” campaign from Digital Vidya.

Always: #LikeaGirl

Always ad showing a young girl holding a softball. Text reads

Talk about the power of words! This Always campaign turned the derogatory phrase “like a girl” on its head, and the world embraced it. Storytelling is an important part of persuasive writing, and these ads really do it well. Medium has more on this stereotype-bashing campaign.   

Editorial Persuasive Writing Examples

Original newspaper editorial

Newspaper editors or publishers use editorials to share their personal opinions. Noted politicians, experts, or pundits may also offer their opinions on behalf of the editors or publishers. Here are a couple of older well-known editorials, along with a selection from current newspapers.

Yes, Virginia, There Is a Santa Claus (1897)

Sample lines: “Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist, and you know that they abound and give to your life its highest beauty and joy. Alas! How dreary would be the world if there were no Santa Claus. It would be as dreary as if there were no Virginias.”

What’s the Matter With Kansas? (1896)

Sample lines: “Oh, this IS a state to be proud of! We are a people who can hold up our heads! What we need is not more money, but less capital, fewer white shirts and brains, fewer men with business judgment, and more of those fellows who boast that they are ‘just ordinary clodhoppers, but they know more in a minute about finance than John Sherman,’ we need more men … who hate prosperity, and who think, because a man believes in national honor, he is a tool of Wall Street.”

America Can Have Democracy or Political Violence. Not Both. (The New York Times)

Sample lines: “The nation is not powerless to stop a slide toward deadly chaos. If institutions and individuals do more to make it unacceptable in American public life, organized violence in the service of political objectives can still be pushed to the fringes. When a faction of one of the country’s two main political parties embraces extremism, that makes thwarting it both more difficult and more necessary. A well-functioning democracy demands it.”

The Booster Isn’t Perfect, But Still Can Help Against COVID (The Washington Post)

Sample lines: “The booster shots are still free, readily available and work better than the previous boosters even as the virus evolves. Much still needs to be done to build better vaccines that protect longer and against more variants, including those that might emerge in the future. But it is worth grabbing the booster that exists today, the jab being a small price for any measure that can help keep COVID at bay.”

If We Want Wildlife To Thrive in L.A., We Have To Share Our Neighborhoods With Them (Los Angeles Times)

Sample lines: “If there are no corridors for wildlife movement and if excessive excavation of dirt to build bigger, taller houses erodes the slope of a hillside, then we are slowly destroying wildlife habitat. For those people fretting about what this will do to their property values—isn’t open space, trees, and wildlife an amenity in these communities?”   

Persuasive Review Writing Examples

Image of first published New York Times Book Review

Book or movie reviews are more great persuasive writing examples. Look for those written by professionals for the strongest arguments and writing styles. Here are reviews of some popular books and movies by well-known critics to use as samples.

The Great Gatsby (The Chicago Tribune, 1925)

Sample lines: “What ails it, fundamentally, is the plain fact that it is simply a story—that Fitzgerald seems to be far more interested in maintaining its suspense than in getting under the skins of its people. It is not that they are false: It is that they are taken too much for granted. Only Gatsby himself genuinely lives and breathes. The rest are mere marionettes—often astonishingly lifelike, but nevertheless not quite alive.”

Harry Potter and the Sorcerer’s Stone (The Washington Post, 1999)

Sample lines: “Obviously, Harry Potter and the Sorcerer’s Stone should make any modern 11-year-old a very happy reader. The novel moves quickly, packs in everything from a boa constrictor that winks to a melancholy Zen-spouting centaur to an owl postal system, and ends with a scary surprise. Yet it is, essentially, a light-hearted thriller, interrupted by occasional seriousness (the implications of Harry’s miserable childhood, a moral about the power of love).”

Twilight (The Telegraph, 2009)

Sample lines: “No secret, of course, at whom this book is aimed, and no doubt, either, that it has hit its mark. The four Twilight novels are not so much enjoyed, as devoured, by legions of young female fans worldwide. That’s not to say boys can’t enjoy these books; it’s just that the pages of heart-searching dialogue between Edward and Bella may prove too long on chat and too short on action for the average male reader.”

To Kill a Mockingbird (Time, 1960)

Sample lines: “Author Lee, 34, an Alabaman, has written her first novel with all of the tactile brilliance and none of the preciosity generally supposed to be standard swamp-warfare issue for Southern writers. The novel is an account of an awakening to good and evil, and a faint catechistic flavor may have been inevitable. But it is faint indeed; novelist Lee’s prose has an edge that cuts through cant, and she teaches the reader an astonishing number of useful truths about little girls and about Southern life.”

The Diary of Anne Frank (The New York Times, 1952)

Sample lines: “And this quality brings it home to any family in the world today. Just as the Franks lived in momentary fear of the Gestapo’s knock on their hidden door, so every family today lives in fear of the knock of war. Anne’s diary is a great affirmative answer to the life-question of today, for she shows how ordinary people, within this ordeal, consistently hold to the greater human values.”   

What are your favorite persuasive writing examples to use with students? Come share your ideas in the WeAreTeachers HELPLINE group on Facebook .

Plus, the big list of essay topics for high school (120+ ideas) ..

Find strong persuasive writing examples to use for inspiration, including essays, speeches, advertisements, reviews, and more.

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Module Five: Monroe’s Motivated Sequence

Sample assessment: audience analysis for persuasive essay.

Some audience analysis surveys look at demographic and ask about age, gender, culture, ethnicity, race, religion, and education level.  That  is not  what we are doing.   Do not ask any questions about income, age, or gender for this assignment.

To help you prepare for your persuasive speech, you will do an  attitudinal analysis .  An attitudinal analysis studies the audience’s  attitudes, beliefs, and values.

Read the following resources to help you prepare your survey questions:

  • The Public Speaking Project ‘s chapter on audience analysis (available in Module 5 )
  • Stacy DeGeer’s article “Analyzing Your Audience,” available here:  http://department.monm.edu/cata/mcgaan/classes/cata339/audience-analysis101.htm
  • J. Floss’s article “In-class Audience Analysis,” available here:  http://users.humboldt.edu/jfloss/Aud-Surv.html

Do not ask for respondent’s names!

Use a free survey tool.  Surveymonkey.com is one option.  Click here for help on how to use SurveyMonkey.

Prepare an attitudinal analysis of the audience (you classmates).  You will earn 20 points for creating a good survey and responding to your peers’ surveys.

Respond to your peer’s surveys.  Your responses will be confidential.

  • Audience Analysis Assessment. Authored by : Christie Fierro. Provided by : Tacoma Community College. Located at : http://www.tacomacc.edu/ . Project : Kaleidoscope Open Course Initiative. License : CC BY: Attribution

Essay Freelance Writers 

How to Write a Persuasive Essay

May 13, 2022

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May 13, 2022 | Blog

What is a Persuasive Essay?

What is a Persuasive Essay? | Essay Freelance Writers

You may be required to write different academic essays throughout your high school and college terms, such as a persuasive essay.

The type of essay you may be required to write depends on the purpose of writing that essay.

Many students do not know the proper format or structure of an essay.

You might wonder what a persuasive essay is.

As the name suggests, it means to persuade or influence someone.

Thus a persuasive paper is the one in which you bring the reader towards your point of view using your opinions and emotions supported by some facts.

As for all writings, there are certain norms and conventions, but if you want to know how to write a persuasive essay, then it’s straightforward.

You can write a persuasive essay following the five-paragraph essay structure.

Such an essay aims to analyze and give detailed arguments about the given topic. Through argumentation, the students are given the practice of explaining their analysis in a proper format.

This helps in developing their analytical as well as critical thinking skills.

Read also: How to use Ethos, Pathos, and Logos in a Persuasive Essay

Steps to writing a persuasive essay

Learn how to write a persuasive essay by following the five-step process.

You can also find great tips for each phase of this approach on EssayFreelanceWriters!

At EssayFreelanceWriters, we believe learners should follow our 5 step writing strategy when crafting their essays.

Our team has compiled some powerful persuasion techniques and strategies you’ll need during every stage in your essay creation process, which are outlined below:

Prewriting: This is the most exciting phase of any writing process when students brainstorm and research their work before putting anything on paper. While planning this project, you should consider your audience and what you want them to take away from reading it. But if there’s no clear message or purpose in mind, we can help with that too! We have a team of professional writers, so we know how important thesis statements are at every stage of the game (even just starting), which means finishing strong will be easy.

Drafting: Students can develop all of the ideas and put them in order when it comes to their initial composition. They need to plan what they’re going to write about so that there are no surprises when they read over their work. Audience matters, too, so you should always know who will be reading your essay before drafting anything at all!

Revising: Students should always review their work to ensure it has the right tone, style, and appropriate content. Reorganizing paragraph structure or adding new information can help improve a draft’s quality before turning it in for grading.

Editing: During the proofreading stage, writers fix any errors in grammar and mechanics. Writers also edit their work to improve the style or clarity of writing. It’s helpful when you have feedback from other writers, as they might spot any errors that were missed by mistakes or because of style differences.

Publishing: In the last step of writing, it is time to share your work with others. You can do this in various ways, and thanks to computers, you even have online publishing options.

Persuasive Essay Structure

A Persuasive or Argumentative Essay structure is straightforward as it falls within the five-paragraph essay format.

Normally many students are given practice writing persuasive essays in the five-paragraph format.

But many topics cannot be analyzed and explained in the five-paragraph format.

Normally in most high schools, students are tested on their ability to write in the five-paragraph style as 30 minutes to 1-hour.

But this standard style is not enough for students to write an in-depth analysis of the given topics in several college courses.

Students must analyze and write about more extended topics and content at the college level and provide an in-depth analysis.

Therefore, the persuasive or argumentative essay has a flexible format in such a scenario, and your essay mainly depends on the topic and the question you are going to analyze.

Examples of College Persuasive Essay Topics and persuasive essay ideas

Students are often asked to pick a side in the argument and present their views on it or defend a stance against any criticism.

Some of the common question samples you might be given as assignments to write on are:

  • Should the use of marijuana for medicinal purposes be legalized?
  • Should abortions be legalized?
  • Should there be a law to punish people if they illegally download music and movies?
  • Should violent criminals be given the death penalty as a law?
  • Should the advertisement of tobacco on television be allowed?

10 Best Persuasive Essay Topics

Home — Essay Samples — Social Issues — I Have a Dream — Martin Luther King’s I Have a Dream Speech: Analysis Persuasive Techniques

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Martin Luther King’s I Have a Dream Speech: Analysis Persuasive Techniques

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Published: Dec 3, 2020

Words: 861 | Pages: 2 | 5 min read

The essay explores Martin Luther King Jr.'s iconic speech, "I Have a Dream," analyzing how he effectively uses persuasive techniques to convey his message of racial equality and freedom to a broad American audience. King's speech, delivered during the Civil Rights Movement, aimed to expose the injustice of racial discrimination and inspire people to unite against it.

One of the most prominent persuasive techniques King employs is anaphora, particularly evident in the repeated phrase, "I have a dream." This repetition engages the audience emotionally, drawing them into the speech and creating a sense of participation. King's use of the word "dream" adds motivation, emphasizing the need for action to realize these dreams, thus making his message persuasive.

King uses parallel structure to reinforce his message, employing phrases like "one day" followed by "shall be" or "will be," urging his listeners to take action. This technique encourages participation and memorability while conveying the urgency of his dream becoming a reality.

King also makes his speech relatable to his audience in various ways. He uses geographical references, biblical allusions, and first-person pronouns to create a personal connection with his listeners. By referencing familiar concepts and involving his audience in the narrative, King persuades them to adopt his viewpoint and take personal responsibility for change.

Martin Luther King, King’s listeners, American citizens, emotive example of parallelism, persuasive prose, black boys, dream, King, King’s purpose, Parallelism, King’s choice, African Americans, obvious persuasive techniques, biblical allusions, logical argument

Hook Examples for Martin Luther King Essay

  • An Iconic Opening: “I have a dream…” These powerful words echoed through history, sparking a movement for civil rights. Join me as we dissect the persuasive techniques that transformed Martin Luther King Jr.’s dream into a reality.
  • An Inspiring Quote: In his speech, Martin Luther King Jr. proclaimed, “Injustice anywhere is a threat to justice everywhere.” Let’s explore how his use of rhetoric and persuasion elevated this message to galvanize a nation.
  • A Historical Perspective: Step back in time to the era of the civil rights movement. Journey with me through the tumultuous 1960s as we analyze how Martin Luther King Jr. harnessed the power of persuasive techniques to ignite change.
  • A Linguistic Deconstruction: Language can be a formidable tool for persuasion. Join me in a linguistic analysis of King’s speech, exploring the rhetorical devices, metaphors, and imagery that made his words resonate with the hearts and minds of millions.
  • An Ongoing Legacy: Martin Luther King Jr.’s dream continues to inspire generations. Discover how his persuasive techniques remain relevant today and have paved the way for social justice movements around the world.

Works Cited

  • “Beyonce: Life is But a Dream” [Documentary film]. (2013). HBO.
  • Chambers, V. (2019). Queen Bey: A Celebration of the Power and Creativity of Beyonce Knowles-Carter. St. Martin’s Press.
  • Tinsley, O. N. (2018). Beyonce in Formation: Remixing Black Feminism. University of Texas Press.
  • “Beyonce: The Ultimate Performer” [DVD]. (2010). Columbia Records.
  • Beyonce. (2016). Formation [Music video]. Parkwood Entertainment/Columbia Records.
  • Knowles-Carter, B. (2016). Lemonade [Visual album]. Parkwood Entertainment/Columbia Records.
  • “Beyonce: The Formation World Tour” [Concert film]. (2016). Parkwood Entertainment/Columbia Records.
  • “Beyonce: Coachella 2018” [Documentary film]. (2019). Netflix.
  • Panevska, J. (2019). Beyonce: A Biography. Independently published.

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Analytical vs Argumentative Essay: How Do They Compare?

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by  Antony W

May 2, 2023

analytical vs argumentative essay explained

In this guide, we’ll tell you everything you should know about analytical vs argumentative essay.

While the two require concise writing without skipping the most significant points, they have quite dissimilar fundamentals.

Key Takeaways 

  • An argumentative essay presents two sides of an argument and then uses evidence and facts to demonstrate why one side of an issue is stronger, better, or more favorable.
  • The analytical essay, on the other hand, is an evaluation of information collected from different sources put together in one document.
  • An analytical essay gives a sound explanation and interpretation while an argumentative essay communicates your strong stand on a controversial topic to an audience that may or may not agree with you.

What is Argumentative Writing?

The argumentative writing goes beyond demonstrating your ideas in a manner that support your thesis statement. An author takes one side of an argument and develops it.

By using irrefutable and solid evidence, they attempt to convince the reader that the position they hold on the claim or subject at hand is the correct one.

An important element that must reflect in argumentative writing is the credibility of the sources used. In other words, you can only use reliable scholarly sources as evidence to support your arguments.

What is Analytical Writing?

In analytical writing , an author gathers information from a number of credible and reliable sources and then combines the information to come up with an analysis in the form of an essay.

Instead of taking a side and defending your argument, analytical writing requires you to present both positive and negative viewpoint.

In order to come up with a well-written analytical paper, you need to conduct more research to dig up as much data and information as you possibly can.

Analytical vs Argumentative Essay: Objective

Purpose of an argumentative essay.

The primary objective of an argumentative essay is to demonstrate to your reader that you can take a strong stand on a controversial subject.

When it comes to writing this essay, you should first highlight opposing views and then use strong argument to refute those views.

The secret to writing a thought-provoking argumentative essay is to make sure you choose opposing arguments that are inferior to your own.

Again, your logic has to be as authentic as possible, which means you must never include logical fallacies in the essay.

Purpose of an Analytical Essay

In analytical essay, your objective is to examine a subject for the purpose of accurate explanation and sound interpretation.

You’ll analyze different aspects of literary work, an event in history, or a concept, depending on the subject area, and relate its purpose to a theme or structure.

Literary essays require you to analyze the form and structure of the work, or its content in terms of the characters, plot, or setting.

In analyzing a concept, the analyst needs to evaluate a concept and provide means for defining and understanding the concept and its overall implication.

Analytical vs Argumentative Essay: Writing

Writing an analytical essay.

In analytical writing, you have to use a balanced or neutral approach to present a clear picture of the topic and draw an appropriate conclusion.

To present your ideas clearly , you should divide the analytical essay into four major parts. The assignment should have an introduction, an analysis of the text, a personal response, and a conclusion.

In the introduction of your analytical essay, tell your audience what to expect from your writing.

As with any literary writing, your analytical essay should include a thesis statement or research question , and  make sure you bring out the major theme so that they focus of the essay is very clear to understand.

The analysis part of the essay is more than likely going to be the longest. That means you have sufficient room to analyze an issue and connect it with your argument.

As you analyze the text, make sure you pay close attention to the literary devices that the author uses for communication. 

An in-depth analysis should make it easy for you to draw an objective conclusion on whether make their ideas or goals clear to their intended reader. 

More importantly, rather than just making personal assumption when doing your analysis, you should accompany them with reasonable evidence.

The third step to writing an analytical essay is to write your personal response.

Here is your chance to show that you understand the topic. You should use a critical approach when writing your response. And don’t forget to give reasonable evidence throughout.

Include a strong conclusion for your analytical essay.

The goal here isn’t to introduce an idea or find a quote to conclude the essay .

Instead, you should show a clear relationship between the text or subject that you’ve analyzed and the argument that you have presented.

If you need help to get your analytical essay written, check out our analysis paper writing service and place your order. You get a coupon of up to 15% discount on your first order. Plus, our team will do custom writing, so you don’t have to worry about plagiarism.

Writing an Argumentative Essay 

Unlike an analytical essay, an argumentative essay doesn’t take a balanced approach on a topic.

You take a persuasive approach instead, in which case you have to show that your opinion, claim , theory, or hypothesis is either correct or more truthful than other arguments.

When writing an argumentative assignment, it’s important to make sure your arguments are clear, focused, and concise.

For a chance to stand out and prove that your position on an issue is convincingly more truthful, you should pick a side that you can easily support with strong evidence.

The most important writing rule when it comes to writing your argument is to work with a proper formatting in mind. In other words, you need to structure your arguments properly.

Write an interesting introduction with a thesis statement. Also, you need to get your body paragraphs right, making sure that each covers a single idea.

Ensure there are proper transitions between paragraph, each ending with a closing link and easily taking the reader to the next idea. End the essay with a very strong conclusion.

Do in-depth research before working on your arguments. Even if you already understand your audience and know what can win them over, you need to look into the evidence that you want to present to make sure it’s convincing.

Keep your language formal, easy to read and understand, and add a bit of attention-grabbing clauses or phrases to make the essay easy to read.  

Writing an argumentative essay isn’t as easy. Even if you have an interesting topic to explore, you must invest hundreds of hours in research, evidence extraction, and writing. With the help of our argumentative essay writer , you can spend less time on the task and get high quality paper delivered.

Similarities Between Analytical and Argumentative Essays?

While there are obvious differences in writing analytical and argumentative essay, there is one thing that both essays must reflect.

When working on either paper, your writing should reflect logical thinking, in-depth research, and comprehensive evaluation of the information you include in them.

About the author 

Antony W is a professional writer and coach at Help for Assessment. He spends countless hours every day researching and writing great content filled with expert advice on how to write engaging essays, research papers, and assignments.

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How persuasive is ai-generated propaganda.

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Shelby Grossman

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Josh A. Goldstein and Stanford University co-authors Jason Chao, Shelby Grossman, Alex Stamos, and Michael Tomz published an article, “How Persuasive is AI-Generated Propaganda?” in PNAS Nexus.

The authors conducted an original experiment in December 2021 comparing the persuasiveness of articles from covert propaganda campaigns, likely originating in Russia or Iran, to propaganda articles on the same topics generated by GPT-3 davinci. With no human curation, the AI-generated propaganda was nearly as persuasive as the original. Different forms of human-machine teaming, such as editing prompts fed to GPT-3 or curating output, improved the AI propaganda’s persuasiveness further.

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  22. Martin Luther King's I Have a Dream Speech: Analysis Persuasive

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