personal statement example economics

7 Economics Personal Statement Examples | With Analysis

What makes a great personal statement?

How do you improve your chances of achieving a university offer in economics?

In this post I will give some personal statement examples and discuss what the best economics personal statements do well.

Key features that great personal statements share

Disclaimers, evolution of economics personal statements, what makes a great economics personal statement, key features that great personal statements share: a reminder, lots of supercurricular activities, personal insights about such activities, demonstrate key skills, a well written essay, more economics personal statement advice, latest posts.

This diagram shows my summary of what makes a great economics personal statement. Based on my experience as an economics tutor and economics personal statement examples, here are four qualities that make personal statements stand out.

I explore these categories further below and in my ultimate economics personal statement guide.

For my ultimate economics personal statement guide, check out the link below:

Firstly, here is a list of ten economics personal statement examples available online.

Also below, there is analysis of what makes a great economics personal statement.

To learn how to improve your economics personal statement, check out the link below by clicking the blue button:

I cannot guarantee that the personal statements linked above achieved the university offers claimed on those pages. Nor can I claim that each statement is 100% perfect.

By linking to these sites, I do not endorse any of the sites linked above.

You should not copy any part of the personal statements above. Doing so is plagiarism and can lead to the disqualification of your university application. Instead learn from the techniques and kinds of things mentioned in their statements. See specifically the rest of this article for what we can learn from these personal statements.

A proportion of the samples above are relatively old (five to ten years ago or more).

For some universities the personal statement is more important for applications. Consider for example LSE and UCL, top universities where there are no admissions tests or interviews.

We can look at more recently written and publicly available personal statements.

Based on these, here are some observable trends in recent years among the best performing economics personal statements:

• More supercurriculars relative to the above personal statements.
• More reference to undergraduate-level economic theory. This can show further reading and an ability to potentially do well in the undergraduate course.

In this section I am drawing on my experience as a tutor about what makes a great personal statement. I am also using the available online examples of economics personal statements and the criteria listed by the top UK universities.

Such statements are by no means always perfect, yet they show the qualities and skills that allow students to attend the best universities.

These examples allow us to analyse what makes a great personal statement and also where students often go wrong with personal statements.

As a reminder, here are the four features of great economics personal statements mentioned above:

• Lots of supercurriculars
• Highlighting key skills
• Personal takeaways

Here is a breakdown of these categories:

What activities have you completed, outside of class, that relate to economics? Have you read a book, entered an economics-related competition, or watched an economics lecture? These are examples of supercurricular activities. I consider these a key focus for the best personal statements and I discuss these further in my economics personal statement ebook. These show your motivation to study economics which will be critical if you want to study the subject for three years at university.

For more on supercurricular activities, click the link here:

These are what I refer to as “personal takeaways” later in this guide. What did you learn from the supercurricular activity? Detail is very important, both for showing a high level of understanding and also to convince the person reading your statement that you actually completed the activity. This should go beyond just recalling the activity – maybe there is something you learnt from this activity or something you read that you disagreed with. We discuss how to write about personal takeaways in the ebook.

For more information about how to use supercurricular activities in your statement, including how to generate personal insights, click this button below:

Obviously you should try to show academic ability in economics and motivation to study economics. But what other skills are useful to show in a personal statement? 

While there are many skills that could potentially be useful, I draw your attention for now to two key skills: Ability in mathematics and independent study (including research). Evidence from supercurricular activities that you have these skills will help convince admissions staff. Moreover these skills will help you in the economics course.

What constitutes a “well written essay”? 

Your personal statement should be well structured, with effective links between ideas and paragraphs. The grammar should be completely correct, that is  there should be no mistakes. 

Finally consider your vocabulary – can you embed economics-related terminology into your personal statement? You can use a thesaurus but do so with caution – sometimes it is obvious where a thesaurus has been used (and often the new word used does not make sense in that context!).

For more economics personal statement tips or for economics university application advice, check out the link below:

For A-level Economics resources, click the link here:

• The economics of why people give gifts
• What economic theory says about immigration
• Why governments save some firms but not others
• 3 Economic Fallacies Explained
• How Did Amazon Grow So Big? 4 Key Economic Factors

Sample Economics Personal Statement (admitted to Oxford, Cambridge, LSE)

by Talha Omer, MBA, M.Eng., Harvard & Cornell Grad

In personal statement samples by field.

The following personal statement is written by an applicant who got accepted to top graduate programs in economics. Variations of this personal statement got accepted at Oxford, Cambridge, and LSE. Read this essay to get inspiration and understand what a top economics school PS should look like.

You might also be interested in reading this Statement of Purpose in Economics  that got admitted to Harvard, Yale and Princeton.

Sample Personal Statement Economics

“Flick…chuggachuggachuggaa…puttt-putttt-puutttttt…rizzzz…”

The sounds coming from near the doorway may have startled an outsider but were barely noticed by the people lounging on charpoys and mooras (wicker stools). With the atmosphere abuzz with their chatter, the sputtering sound of the diesel generator lent more time to catch up as the bulbs lit up and fans whirred on throughout the haveli (palace) on an otherwise hot evening. But on days when it refused to crackle, my grandmother would enkindle gas lanterns filling the veranda with hissing sounds and soothing moonlight rays.

I still cherish these memories from my childhood trips to XYZ, my native village, some 450kms from the closest city. At the time, the short sojourns from Kuwait felt rather adventurous. However, the perspective turned wrong when I permanently moved to XYZ. Due to unannounced electricity breakdowns, we would find ourselves groping in the dark to the closest candle stand while sweating in the scorching summer.

And just when we thought it couldn’t get worse, the occasional power breakdowns segued into a full-blown crisis of the decade. Over the next seven years, we witnessed unprecedented power outages averaging 15-18 hours daily. People weren’t just lamenting the loss of mental peace; they were mourning the monetary losses worth billions of rupees translating into 1.5% of GDP.

Fast forward 15 years, and I found myself in a position to alleviate the situation. As Deputy Administrative Head of the Government’s Economic Affairs division, I administer a departmental budget worth $500 million. I am currently undertaking solarization projects. A recent shift towards renewables has occurred after public unrest during the early decade led to hasty investments in thermal-based power plants. Unfortunately, seven years later, we are still reeling from the aftermath of a bitter public backlash as we have the lowest regional electricity consumption per capita.

In addition to high tariffs, the energy sector has been marred by the accumulation of circular debt of $30 billion. This has been caused by multiple factors, such as electricity theft, transmission losses, and non-payment of dues. Having worked in Economic Affairs Division, I have also been part of a team that took massive power sector reforms, including:

• elimination of subsidies
• policy formulation on electricity theft and conservation 
• overhaul of sectoral regulatory bodies
• privatization of distribution companies et al.

However, as the Program ended, so did the reforms.

Regrettably, negative externalities from these energy woes have had spillover effects on all socio-economic sectors. The environment has especially poorly been affected by the process for the lack of an integrated generation and transmission policy framework in the renewable industry. Being a lower riparian state has also exacerbated climate change. We face extreme weather conditions – floods, droughts, smog, and diminishing water tables. Unable to agree on water issues not covered under the Indus Water Treaty has led to regular skirmishes and legal battles in the International Court of Justice.

Given the background, my country’s economic and Energy woes require a holistic understanding of the subject. This makes Economic policy specializing in Energy the right choice for my graduate studies. Furthermore, I can become an effective leader and economist in the sector through the interdisciplinary pedagogical approach covering policy, economics, management, law; practical skills; quantitative and qualitative analysis within an international context.

My aim is socio-economic development in tandem with confidence-building measures and strategic partnerships with the neighboring countries. Studying at Oxford will provide this learning opportunity in and out of the class as I will interact with some of the most brilliant minds worldwide and work in teams with them. I also look forward to student-led events, conferences, guest lectures, field trips, and panel discussions to augment my understanding of supranational political demands. This will help me lead economic policy reforms for the next 25 years.

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• Successful Personal Statement For Economics & Management At Oxford

Last Updated: 22nd April 2020

Author: Adi Sen

Table of Contents

Welcome to our popular Personal Statement series where we present a successful Personal Statement, and our Oxbridge Tutors provide their feedback on it. 

Today, we are looking through an Economics and Managment applicant’s Personal Statement that helped secure a place at Oxford University. The Economics and Management Course at Oxford examines issues central to the world we live in: namely how the economy and organisations function, and how resources are allocated and coordinated to achieve the organisation’s objectives.

Read on to see how this candidate managed to navigate the many disciplines of E&M. 

Here’s a breakdown of the Personal Statement:

SUCCESSFUL?

The universities this candidate applied to were the following:

The World’s First Oxbridge Preparatory School

Economics and Management Personal Statement

Economics is the study of now. I view it as the study of the psychology of the people who dictate our lives. The world around us is shaped by the fundamental concept of supply and demand, wants and needs, goods and services. What grips me is that everything I have studied I can apply to real life. Discussions about inflation, for example, are so applicable since its current status is active in the world of pricing; the price of a Big Mac and “Burgernomics” is something to which I can relate from my travels.

The statistical aspect of economic analysis is closely linked to my interest in Mathematics, thus I will take an Econometric route on option modules. This scientific approach to what is otherwise a field-based solely on individual theories and concepts interests me, as I find quantitative analysis much more accurate and reliable than qualitative theories. As an example, I relish analysing more Econometric models on the A-level Course: like Profit Maximisation calculations.

Despite this, Economics intertwines both Maths and Philosophy on a regular basis. I recently read an article from the Guardian by George Monbiot, which discussed the cost-benefit analysis model and whether nature could be quantified as a tangible asset, and how this would benefit neo-liberals in their perpetual quest for profit. This is just an example of how Econometric analysis does not always deliver such verisimilitude where the figures given are ambiguous. This is what is unique about Economics: there is no right answer to the question ‘Is there a right answer?’ The concept of there being methods of analysing the psychology of and nature behind the way that the interface between consumers and producers operates seems to exceed all other subjects in terms of interest.

I find it peculiar that a subject that has such a ubiquitous undercurrent in our society is so undefined and obscure; it is undoubtedly this which draws me to it. Consequently, I strive to keep up with Economics in the modern world by reading the “I” and “Guardian” newspapers, and “The Economist” magazine regularly. For wider background reading I have read Marx’s “Communist Manifesto”, Tim Hartford’s “The Undercover Economist” and “Too Big To Fail” by Andrew Ross Sorkin.

Sorkin’s book provided a gripping, in-depth insight into the world of investment banking and entrepreneurship – I finished the book in a matter of days. His book has inspired me to enter the investment sector. Upon graduation I would like to become an investment banker or negotiator, hence I am in the process of trying to arrange some work experience with the London Metal Exchange.

I completed a programme of work experience with Linden Homes this summer, through the Career Academy Programme on which I am enrolled. It was a six-week internship during which I gained a firm understanding of a construction company’s place within the national economy. I enjoyed spending valuable time in a variety of departments within the firm. I also have work experience planned in Belgium in 2013.

Additionally, I participate in a multitude of extracurricular activities. My team and I finished second in the national UMPH Business Competition; in Year 11 my team set the school record for the Enterprise Day Challenge and for three consecutive years my team won the Grimsby Inter-School Quiz without loss. Furthermore, I am part of both the Franklin College Debating Team and the weekly “Blue Sky Club”, where students meet to discuss current affairs.

Recently, a particular subject of interest has been the US election. We frequently discuss the debates and the candidates, covering subjects like their political viewpoints and how it will affect both our lives and those of the American public – plus the potential Economic ramifications of the possible outcomes. With a genuine zeal for the subject and an ability to relate my studies to the real world, I am convinced that I will thoroughly thrive at degree level Economics.

For more inspiration, take a look through our other successful Personal Statement a nalysis articles:

Good Points Of The Personal Statement

The student gives a good insight into their academic interests and what’s inspired them to develop over time. They also demonstrate a passion for the subject, not only by stating their interest in it but by further explaining what interests them and why they would make a good candidate to study it at university. The student is already accomplished and explains well what they’ve gained from their various extra-curricular activities.

Bad Points Of The Personal Statement

The writing is weak and, at points, unnatural. The forced interjections of examples and unusual adjectives make it read like a student attempting to write a formal and formulaic exam essay. They would do better to write in their usual style, even if it is somewhat informal; this will allow them to better express themselves and they will come across as more interesting to those reading it. More importantly than this, however, at times, the student fails to keep up their otherwise good level of detail, and the writing becomes list-like.

This is particularly prominent when they discuss books they’ve read to develop their understanding of economics. Although they expand on one of these, they do so in little detail. Interviewers are unlikely to be impressed by simply mentioning that you’ve read a book – any student applying for degree-level economics is able to read The Communist Manifesto, for instance – but they will be impressed by your response to it and what you gained from the experience of reading it. Unless you expand on these details, a list of books you’ve read does nothing to contribute to the statement.

UniAdmissions Overall Score:

This statement is strong, except where it discusses academic work. The detail here was likely sacrificed in favour of expanding further on their extra-curricular activities and their particular areas of interest. However, they have limited discussion of their study of various classic economic works so severely that it fails to add anything to the piece. The statement would, therefore, benefit from a more balanced approach to the various areas of the student’s life.

We give this Economics Personal Statement a 4/5 as they have clearly projected their passion for the subject onto paper – the most important part of a strong Personal Statement – albeit this was at the cost of other factors that should have been covered in more depth.

And there we have it – an Oxford E&M Personal Statement with feedback from our expert tutors. 

Remember, at Oxford, the Admissions Tutors are often the people who will be teaching you for the next few years, so you need to appeal directly to them.

Our Free Personal Statement Resources page is filled with even more successful personal statements and expert guides.

Our expert tutors are on hand to help you craft the perfect Personal Statement for your Oxford E&M application.

With our  Oxbridge Economics Premium Programme we help you craft the perfect Personal   Statement , achieve a highly competitive TSA score and teach you how to  Interview effectively.

Discover our  Oxbridge Economics Premium Programme  by  clicking the button below to  enrol and triple your chances of success.

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Undergraduate Personal Statement Example: Economics

With so many university personal statement examples available, how do you know if you’re reading a good one?  

After all, personal statement examples can teach you how to write and structure your application, and you can quickly learn how to write a personal statement by examining others.

Reading examples of personal statements can be valuable when applying to a university or college course. But what exactly should they contain?

Undergraduate personal statements should highlight relevant academic and practical experience, academic skills, ambitions and suitability for the degree field. This undergraduate personal statement example for Economics clearly illustrates these three critical elements.

Undergraduate degree personal statement examples are sometimes referred to as personal mission statements or statements of purpose , so if you’re tasked with writing a personal mission statement, the following example will work for you.

I’ve broken down this personal statement example section by section, with a commentary on each element. 

That way, you’ll see its strengths and weaknesses and get some inspiration for your own personal statement .

Once you’ve read the personal statement example and analysis, you can download a pdf of the whole document to use as inspiration for your own!

Personal Statement Example: Introduction

“The unprecedented pace and scope of global economic change shape our lives in unfamiliar and complex ways. The COVID-19 pandemic, Russia’s war in Ukraine and the rising surge of authoritarian populism in Pakistan all challenge social and financial norms, leading to unpredictability in individual behaviour and international markets. Having experienced first-hand the vastly differing economies of the UK, Pakistan and Qatar, I have developed an interest in how economics affects education, employment and income. Comparing each country’s response to the pandemic and observing the long-term impact of the decisions taken, I’m keen to learn which new ideas will replace the old paradigms, how inflation can be tamed without triggering a recession, and whether it is possible to grow global prosperity without exacerbating inequality at a national level.”

My Commentary and Analysis 

This writer begins this personal statement example by displaying an informed and comprehensive understanding of global politics and current affairs. Although this doesn’t seem directly connected to the study of economics, it’s actually a sophisticated way of introducing the topic. Economics and global affairs are inextricably linked, and displaying this knowledge allows the writer to evidence their knowledge comprehensively.

They then outline their global experience and begin to suggest the ways in which global politics and finance are interconnected. In doing so, the writer introduces their motivations and suitability confidently.

If you’re struggling with your personal statement introduction, check out my article on how to write perfect opening paragraphs here .

Personal Statement Example: Section 2

“I thrive on undertaking research into current financial issues and sharing my perspectives with the world. Following the IMF’s reporting of US tariffs on Chinese imports, I analysed how economies rival one another as part of a wider war of geopolitical positioning. Additionally, I examined the US withdrawal from Afghanistan and its economic effects on neighbouring countries. My articles ‘How the US-China Conflict Affects Asia’ and ‘The Economic Impact of the Afghan Crisis on Pakistan’ were featured in Pakistan’s New Reporter newspaper.”

My Commentary and Analysis

Here the writer outlines their research and clarifies their understanding of international trade and finance a little more broadly. This works well, as it adds some depth and development to the previous section without repeating content. 

The theme of international trade continues throughout this personal statement example, but the impressive aspect here is the reference to the articles that the writer has published. Again, this is an important aspect to include as, for an undergraduate example, it establishes the writer as a uniquely qualified and motivated candidate. 

It’s unusual for an undergraduate applicant to have this level of experience and clarity of motivation, so don’t worry if that isn’t something you have achieved yet. The key thing is to make the most of each experience you have and outline its value to your application and ambition.

If you’d like to learn more about how to structure your personal statement or statement of purpose , check out my awesome Personal Statement Template eBook here . It’s full of detailed examples of what to include!

Personal Statement Example: Section 3

“My relief work has exposed me to many societal disparities, fuelling my interest in economics and finance. I’ve witnessed first-hand the interplay between poverty and the economy and researched economic theories and their implications in real-world contexts to understand these real-life complexities. Deeply moved by the impact of the pandemic lockdowns on those reliant on a daily wage in underserved communities in Pakistan, I was inspired to set up a youth team for the food charity FoodShare and distribute warm meals through the uncertainty of constant lockdowns. This led me to research and discover theories such as Sens, which focused on income inequality and capability deprivation.”

The writer outlines their philanthropic and relief work with relevant examples, all of which serve to establish their understanding of the role of economics in real-world settings. 

The focus is beginning to move away from economics, and whilst the content is impressive, it would be sensible to relate the material to the subject area a little more fully at this stage in the personal statement.

Check out lots more examples of personal statements here , and see how they can inspire your application!

Personal Statement Example: Section 4

“Initiating a drive to plant trees as a member of my college’s Green Club, I realised that a financial incentive for growing trees, given directly to landowners in underserved urban and rural communities, would contribute precisely to the economic stimulus they need. My findings were substantiated when I read Dambisa Moyo’s ‘Dead Aid’. I admire her views on development in low-income economies and her arguments for using trade as a growth and development strategy in Africa rather than relying on government-to-government aid. It is experiences like these which have convinced me to pursue this course of study.”

My Commentary and Analysis: 

This is a highly complex paragraph in many respects. It outlines an additional aspect to the writer’s experience and motivation and gives the reader a deeper sense of the engagement the writer intends to have with the subject matter.

Offering evidence of research increases the writer’s range of academic skills and suitability for the course. This is important at this stage of the personal statement, as there have been few references to academic or transferable skills before this point. 

Undergraduate personal statements usually focus on the academic skills developed in further education. As this applicant has focused on other elements, it’s good to see the writer has begun to reference them at this stage.

The one thing that all successful personal statements have in common is that they are concise, engaging and accurate in spelling, punctuation and grammar. Consequently, I always recommend Grammarly to my students and clients. 

It’s an outstanding tool for ensuring your personal statement is rich with detail whilst hitting those all-important word limits. Check out the free version of Grammarly here , or hit the banner for more information.

Personal Statement Example: Conclusion

“My commitment to degree-level economics is reflected in my decision to study A-level Law during my gap year. This has developed my essay writing, analytical and critical thinking skills and taught me to apply logic and reasoning to reach decisions. Equally, attending the Young Leaders summer program at Buckley University last summer allowed me to develop my project management, team building and leadership skills whilst learning about sustainable development goals. I researched the pandemic in Canada and terrorism in Somalia and presented my ideas from an economic viewpoint, arguing how a country’s stability is directly interlinked with its economic growth, affecting the sustainability of development goals. I valued the opportunity to represent my team and take the lead in public speaking and debating at the Oxford Union Chamber, and was proud to win the ‘Best Debating Team’ prize. I won first prize in the Marshall Young Mathematician competition whilst at college, allowing me to put my mathematical, logical reasoning, problem-solving and analytical skills into practice.

A diligent, dedicated and motivated student, I’m confident that my personal qualities, practical experience and academic interests will fully support my commitment to reading for an economics degree.”

The first paragraph above is, perhaps, the most effective and relevant in this personal statement. This is because previous academic skills and experiences are referenced, and their value is considered in relation to the degree course applied for.

The writer then outlines their co-curricular activities. These are highly relevant and impressive examples, and including them here shows the scope of the applicant’s commitment and quality. Referencing the award the writer achieved and considering the transferable skills gained is a compelling strategy that adds to their suitability for the degree.

In summary, there are some significant strengths in this personal statement example. The applicant is mature, engaged and accomplished. They show a range of experiential and practical skills, and the depth of their achievements makes them highly suitable.

In contrast, there’s a lack of formal academic depth here and not very much content that reflects the writer’s personality. Equally, there could be a wider reference to the value that the writer would bring to the university environment.

For more great advice, check out my article on writing an excellent final personal statement paragraph here .

Click here or on the banner below to get your free download of this complete personal statement example . 

Whether you’re looking for personal mission statement examples or an example of personal purpose statement, I hope this personal statement example has been helpful. Above all, I wish you every success in your academic career. 

If you’d like to work with me to develop your personal statement 1:1 and write a powerful mission statement, I’d be delighted to hear from you. 

Find out about my personal statement support services by clicking here or on the image below.

Research and content verified by Personal Statement Planet .

David Hallen

I've worked in the Further Education and University Admissions sector for nearly 20 years as a teacher, department head, Head of Sixth Form, UCAS Admissions Advisor, UK Centre Lead and freelance personal statement advisor, editor and writer. And now I'm here for you...

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Top 10 Personal Brand Statement Examples To Follow

Updated: March 11, 2024

Published: June 18, 2023

In a 2022 personal branding trends study, most respondents said they consider personal branding an essential component of work and their everyday life. 

It found that 75% of Americans trust someone with a personal brand, and 63% are likely to buy from someone with a personal brand. 

As an entrepreneur who is always on the lookout for customers or potential investors, you know that trust is key. Developing a personal brand for yourself can be an effective tool to help grow your business.

What is a personal brand statement?

A personal brand statement is a couple of sentences that highlights your unique skills and experience. It’s meant to be a quick introduction to people who discover you online because it summarizes what you can offer them.

Basically, it’s a catchphrase, tag line, or elevator pitch for you as a professional individual. While it showcases what you do professionally, you can also display your personality.

Why leaders should have a personal brand statement

You make a better first impression.

As the saying goes, “You only have one shot to make a first impression.” The challenge for entrepreneurs is that you don’t always know when that opportunity arises, as many first impressions happen online.

When a potential client or investor hears about you, their first instinct is to look up your social media profiles. If you’ve got a clear and well-thought-out personal brand statement, you’ve got a better chance at making them stick around for second and third impressions.

You can establish yourself as a thought leader

Thought leadership is a powerful content marketing tactic that can help you reach bigger audiences and generate leads for your business. When you’re known as a leader in your particular industry, that automatically gives you a higher level of credibility. 

A personal brand statement can strengthen your thought leadership strategy by clearly stating your area of expertise.

You can create networking opportunities

Whether you’re looking for top talent, new clients, or potential investors, networking is half the battle. 

Personal brand statements make it easy for potential connections to understand exactly what you do and what you value. Without it, you may miss out on opportunities simply because they didn’t know that you had something relevant to offer them.

Best personal brand statement examples for leaders

“bilingual creative who lives at the intersection of business & design.” —chris do.

Source: Chris Do’s LinkedIn page .

Chris Do is a multi-hyphenate: a designer, creative strategist, public speaker, founder, and CEO of The Futur, an online education platform.

What makes it great : Because he wears so many hats, Do’s personal branding statement is better than trying to explain everything he does.

“Helping people find their zen in the digital age.” —Shama Hyder

Source: Shama Hyder’s homepage .

Shama Hyder is the founder and CEO of Zen Media, a marketing and PR firm. She’s also written a book about digital marketing .

What makes it great : Hyder’s brand statement is an attention-grabbing play on her company’s name and showcases one of her key values: making clients feel a sense of calm in a fast-paced digital world.

“Write better sales emails faster with our in-inbox coach.” —Will Allred

Source: Will Allred’s LinkedIn page .

Will Allred is the co-founder of Lavender, an AI-powered email software startup.

What makes it great : Brooklin Nash, CEO of Beam Content, shares, “In one sentence, Allred captures the entire focus of his social presence: to help salespeople write better emails faster while demonstrating his authority and sharing his product in the second part of that headline.”

“Keeping it awkward, brave, and kind.” —Brené Brown

Source: Dr. Brené Brown’s homepage .

Brené Brown has a Ph.D. in sociology and is the author of several books that cover topics like shame, vulnerability, empathy, and courage.

What makes it great : Dr. Brown’s personal brand statement embodies her mission statement of encouraging people to embrace their vulnerabilities by sharing her own.

“Empowering ridiculously good marketing.” —Ann Handley

Source: Ann Handley’s homepage .

Ann Handley is a digital marketing expert and bestselling author. Her company helps marketers get tangible results.

What makes it great : Sharon Jonah, creative director and founder of digital marketing agency Buzz Social, shares, “In four words, we understand what Handley does, how she does it, whom she’s speaking to, and how she speaks.”

“Still just a girl who wants to learn. Youngest-ever Nobel laureate, co-founder @malalafund and president of Extracurricular Productions.” —Malala Yousafzai

Source: Malala Yousafzai’s Twitter profile .

Malala Yousafzai is the youngest Nobel laureate and an activist whose fund aims to remove the barriers to female education around the world.

What makes it great : Her bio highlights her impressive achievements with language that makes her sound relatable. 

“Marketing. Strategy. Humanity.” —Mark Schaefer

Source: Mark Schaefer’s homepage .

Mark Schaefer is an educator, speaker, marketing consultant, and author. He’s developed corporate marketing strategies for brands like Microsoft, IBM, and AT&T.

What makes it great : “It’s subtle, concise, and creative. It describes what Schaefer does, what he focuses on, and his unique and distinguished approach,” says Omer Usanmaz, CEO and co-founder of mentoring and learning software Qooper. 

“Empowering successful women to take control of their finances.” —Jennifer Welsh

Source: Jennifer Welsh’s LinkedIn profile page .

Jennifer Welsh founded Money School, a digital course that teaches women about personal finance. What makes it great : Welsh’s strong personal brand statement says exactly what she does and whom she does it for. 

“Let’s make Excel the solution, not the problem.” —Kat Norton (Miss Excel)

Source: Miss Excel’s homepage .

Kat Norton (known as Miss Excel) became famous on TikTok for her bite-sized Microsoft Excel tutorials. She now offers Excel courses on her website.

What makes it great : Norton’s clever statement shows that she understands her audience's problem and highlights her personality.

“‘The Customer Whisperer.’ I help marketers discover the hidden reasons why customers buy so they can become un-ignorable.” —Katelyn Bourgoin

Source: Katelyn Bourgoin’s LinkedIn page .

Katelyn Bourgoin is a creator and serial entrepreneur who founded a branding agency, a mentoring platform for female entrepreneurs, and a restaurant consulting firm. She trains entrepreneurs to uncover what makes their products “un-ignorable.”

What makes it great : Bourgoin’s clever branding statement effectively tells marketers that she can help them understand their customers better and make their brands memorable.

How to write a personal brand statement

Writing an effective personal brand statement can be tough because it requires you to be catchy yet compelling. It should give audiences all the necessary information in a sentence or two.

Here are some tips for writing your own:

Think about your unique value proposition

A unique value proposition (or unique selling point) is what makes you different. It tells people why they should try your product or service, network with you, or invest in your business.

Tip : Identify your core values, goals, and strengths.

If you don't know what those are, ask yourself:

• Why am I building my brand?
• What do I want my audience to know me for?
• How do I do things differently?
• Do I have a distinct skill set, experience, point of view, or passion?
• What value do I bring to my audience?

Keep it short and sweet

Your brand statement should be simple and easy to understand. 

The goal is to have someone look at your profile or website and immediately understand who you are and what you do, so keep it brief. Keep in mind that you don’t need full sentences either. 

Start by writing one to three sentences that outline what you do, for whom, and how you do it. You can also add a sentence about values. 

Then, look at different ways you can shorten them. Or pick out the most specific and impactful words and see what happens when you simply list them. 

Showcase your personality

Injecting your personality empowers you to share what you do without being bland or boring. Being authentic also helps attract like-minded customers, investors, and peers. 

At the end of the day, there are other people out there who may offer similar services or solve the same problems for your target audience. Your personality can set you apart.

“Don't be afraid to inject a bit of humor, quirkiness, and passion. It’ll help make you more memorable and help you stand out from the crowd,” says Usanmaz.

Ideally, you want customers to know what you do and get a little taste of what it will be like to work with you.

A personal brand statement conveys your mission, differentiates you from competitors, and attracts your target audience. Use these tips and real-life examples of personal brand statements to inspire you to write your own.

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Watch CBS News

The Fed is meeting today. Here's what experts are saying about the odds of a rate cut.

By Aimee Picchi

Edited By Alain Sherter, Alex Sundby

Updated on: March 20, 2024 / 3:22 PM EDT / CBS News

Update: The Fed left its benchmark interest rate unchanged .

Americans are bearing the financial burden of higher costs for every type of loan , from mortgages to credit cards, after two years of interest rate hikes by the Federal Reserve. With the central bank meeting today, economists and consumers alike have one question on their minds: When will the central bank start cutting rates? 

The answer: Almost certainly not this month, and probably not at its next meeting, according to Wall Street forecasters.

Most economists polled by financial data company FactSet think the Fed will keep its benchmark rate steady on Wednesday, as well as at its following meeting on May 1. Consumers holding out for lower borrowing costs may have to wait until the following month for relief, with about half of economists now penciling in the Fed's June 12 meeting for the first cut in four years, FactSet data shows. 

The Fed kicked off its flurry of rate hikes in March 2022 as inflation soared during the pandemic, reaching a 40-year high in June of that year. Although inflation has rapidly cooled since then, it remains higher than the Fed would like, which is why economists believe the central bank will keep rates steady this week.

That doesn't mean that the Fed won't say anything noteworthy. Experts said the Fed's latest economic outlook could provide hints about when rate relief might be in the cards.

"The Fed is going to be taking a lot of the oxygen out of the room this week as they conclude their March meeting on Wednesday afternoon," said Sam Millete, director of fixed income at Commonwealth Financial Network, in an email. "We've seen some mixed economic data to start the year. It's going to be interesting to see how the Fed reacts to that, especially in Fed Chair Jerome Powell's post-meeting press conference."

Here's what to know about Wednesday's Fed meeting and what it means for your money. 

When is the Fed meeting this week?

The Federal Reserve's Open Market Committee meets on March 19-20. The rate-setting panel will announce its rate decision at 2 p.m. Eastern time on March 20.  

Chairman Jerome Powell will hold a press conference at 2:30 p.m. on Wednesday to discuss the FOMC's rate decision and provide information on the central bank's outlook.

When and by how much will the Fed cut interest rates?

The Fed on Wednesday is expected to maintain the federal funds rate in a range of 5.25% to 5.5%.

The question is whether the central bank might provide guidance about the expected timing of what would mark the first rate cut since March 2020, when the economy was in free fall due to the pandemic, prompting the Fed to slash borrowing costs to buoy the economy. 

On Wednesday, analysts expect Powell to reiterate that the Fed wants to see continued improvement in its battle against inflation before cutting rates.

"The Fed will keep their forward guidance unchanged while stressing that they need further evidence that inflation is on a sustainable path toward their 2% target before cutting interest rates," Ryan Sweet, chief U.S. economist with Oxford Economics, told investors on Monday in a report. 

Economists still think the Fed could cut rates several times in 2024, although some economists are now projecting fewer reductions than they had forecast earlier. For instance, Goldman Sachs on Monday said it is penciling in three cuts in 2024, down from its earlier forecast for four cuts this year.

That change is "mainly because inflation has been a bit firmer than we expected," Goldman Sachs economists said in a research note.

What is the inflation rate in 2024?

In February, consumer prices rose  3.2% on an annual basis , faster than January's 3.1% pace and well above the 2% target sought by the Fed. 

To be sure, inflation has cooled considerably after touching a four-decade peak of 9.1% in June 2022, but it remains higher than its pre-pandemic levels of about 2% and represents one reason why economists believe the Fed will push back rate cuts until at least June.

If inflation is down, why isn't the Fed cutting rates?

Powell has repeatedly noted that cutting rates too soon could spark a resurgence of inflation, causing more financial pain for consumers and businesses.

"The Fed does not want to repeat the same mistake made in the 1970s by declaring that they have conquered inflation too soon, only to have it reemerge," said Villanova University economics professor Victor Li, a former senior economist at the Federal Reserve Bank of Atlanta, in an email.

He added, "But the Fed knows they can sabotage the soft landing that they created by holding rates too high for too long and causing a recession."

The good news, said LendingTree economist Jacob Channel, is that the Fed also isn't likely to raise rates even with  inflation cooling less quickly than investors had hoped and amid signs that economic growth remains robust.

"Fortunately, while cuts might still be a few months (or more) off, it doesn't look like the Fed is going to raise rates again anytime soon," Channel said in an email. "We'd need to see inflation growth pick up far more steam that it currently has before the Fed starts seriously considering more hikes."

How will the Fed's rate decision affect your money?

If the Fed keeps its benchmark rate steady on Wednesday, borrowing costs will remain high, impacting everything from credit card rates to loans for auto purchases or homes , experts say. Credit card APRs, for instance, are at their highest levels since the Fed started tracking them in 1994, according to the Consumer Financial Protection Bureau.

There is a one upside to elevated interest rates: Savers can get robust returns by parking their money in high-yield savings accounts or CDs .

"Some of the highest CD rates are found in shorter-terms right now, so they remain accessible if you need access to the cash in 6 months or one year's time," noted Elizabeth Renter, data analyst at NerdWallet, in an email. 

• Jerome Powell
• Federal Reserve

Aimee Picchi is the associate managing editor for CBS MoneyWatch, where she covers business and personal finance. She previously worked at Bloomberg News and has written for national news outlets including USA Today and Consumer Reports.

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From the world wide web to AI: 11 technology milestones that changed our lives

The world wide web is a key technological milestone in the past 40 years. Image:  Unsplash/Ales Nesetril

.chakra .wef-1c7l3mo{-webkit-transition:all 0.15s ease-out;transition:all 0.15s ease-out;cursor:pointer;-webkit-text-decoration:none;text-decoration:none;outline:none;color:inherit;}.chakra .wef-1c7l3mo:hover,.chakra .wef-1c7l3mo[data-hover]{-webkit-text-decoration:underline;text-decoration:underline;}.chakra .wef-1c7l3mo:focus,.chakra .wef-1c7l3mo[data-focus]{box-shadow:0 0 0 3px rgba(168,203,251,0.5);} Stephen Holroyd

.chakra .wef-9dduvl{margin-top:16px;margin-bottom:16px;line-height:1.388;font-size:1.25rem;}@media screen and (min-width:56.5rem){.chakra .wef-9dduvl{font-size:1.125rem;}} Explore and monitor how .chakra .wef-15eoq1r{margin-top:16px;margin-bottom:16px;line-height:1.388;font-size:1.25rem;color:#F7DB5E;}@media screen and (min-width:56.5rem){.chakra .wef-15eoq1r{font-size:1.125rem;}} Artificial Intelligence is affecting economies, industries and global issues

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Stay up to date:, emerging technologies.

• It’s been 40 years since the launch of the Apple Macintosh personal computer.
• Since then, technological innovation has accelerated – here are some of the most notable tech milestones over the past four decades.
• The World Economic Forum’s EDISON Alliance aims to digitally connect 1 billion people to essential services like healthcare, education and finance by 2025.

On 24 January 1984, Apple unveiled the Macintosh 128K and changed the face of personal computers forever.

Steve Jobs’ compact, user-friendly computer introduced the graphical user interface to the world, marking a pivotal moment in the evolution of personal technology.

Since that day, the rate of technological innovation has exploded, with developments in computing, communication, connectivity and machine learning expanding at an astonishing rate.

Here are some of the key technological milestones that have changed our lives over the past 40 years.

Have you read?

9 ways ai is helping tackle climate change, driving trust: paving the road for autonomous vehicles, these are the top 10 emerging technologies of 2023: here's how they can impact the world, 1993: the world wide web.

Although the internet’s official birthday is often debated, it was the invention of the world wide web that drove the democratization of information access and shaped the modern internet we use today.

Created by British scientist Tim Berners-Lee, the World Wide Web was launched to the public in 1993 and brought with it the dawn of online communication, e-commerce and the beginning of the digital economy.

Despite the enormous progress since its invention, 2.6 billion people still lack internet access and global digital inclusion is considered a priority. The World Economic Forum’s EDISON Alliance aims to bridge this gap and digitally connect 1 billion people to essential services like healthcare, education and finance by 2025.

1997: Wi-Fi

The emergence of publicly available Wi-Fi in 1997 changed the face of internet access – removing the need to tether to a network via a cable. Without Wi-Fi, the smartphone and the ever-present internet connection we’ve come to rely on, wouldn’t have been possible, and it has become an indispensable part of our modern, connected world.

1998: Google

The launch of Google’s search engine in 1998 marked the beginning of efficient web search, transforming how people across the globe accessed and navigated online information . Today, there are many others to choose from – Bing, Yahoo!, Baidu – but Google remains the world’s most-used search engine.

2004: Social media

Over the past two decades, the rise of social media and social networking has dominated our connected lives. In 2004, MySpace became the first social media site to reach one million monthly active users. Since then, platforms like Facebook, Instagram and TikTok have reshaped communication and social interaction , nurturing global connectivity and information sharing on an enormous scale, albeit not without controversy .

2007: The iPhone

More than a decade after the first smartphone had been introduced, the iPhone redefined mobile technology by combining a phone, music player, camera and internet communicator in one sleek device. It set new standards for smartphones and ultimately accelerated the explosion of smartphone usage we see across the planet today.

2009: Bitcoin

The foundations for modern digital payments were laid in the late 1950s with the introduction of the first credit and debit cards, but it was the invention of Bitcoin in 2009 that set the stage for a new era of secure digital transactions. The first decentralized cryptocurrency, Bitcoin introduced a new form of digital payment system that operates independently of traditional banking systems. Its underlying technology, blockchain, revolutionized the concept of digital transactions by providing a secure, transparent, and decentralized method for peer-to-peer payments. Bitcoin has not only influenced the development of other cryptocurrencies but has also sparked discussions about the future of money in the digital age.

2014: Virtual reality

2014 was a pivotal year in the development of virtual reality (VR) for commercial applications. Facebook acquired the Oculus VR company for $2 billion and kickstarted a drive for high-quality VR experiences to be made accessible to consumers. Samsung and Sony also announced VR products, and Google released the now discontinued Cardboard – a low-cost, do-it-yourself viewer for smartphones. The first batch of Oculus Rift headsets began shipping to consumers in 2016.

2015: Autonomous vehicles

Autonomous vehicles have gone from science fiction to science fact in the past two decades, and predictions suggest that almost two-thirds of registered passenger cars worldwide will feature partly-assisted driving and steering by 2025 . In 2015, the introduction of Tesla’s Autopilot brought autonomous features to consumer vehicles, contributing to the mainstream adoption of self-driving technology.

2019: Quantum computing

A significant moment in the history of quantum computing was achieved in October 2019 when Google’s Sycamore processor demonstrated “quantum supremacy” by solving a complex problem faster than the world’s most powerful supercomputers. Quantum technologies can be used in a variety of applications and offer transformative impacts across industries. The World Economic Forum’s Quantum Economy Blueprint provides a framework for value-led, democratic access to quantum resources to help ensure an equitable global distribution and avoid a quantum divide.

2020: The COVID-19 pandemic

The COVID-19 pandemic accelerated digital transformation on an unprecedented scale . With almost every aspect of human life impacted by the spread of the virus – from communicating with loved ones to how and where we work – the rate of innovation and uptake of technology across the globe emphasized the importance of remote work, video conferencing, telemedicine and e-commerce in our daily lives.

In response to the uncertainties surrounding generative AI and the need for robust AI governance frameworks to ensure responsible and beneficial outcomes for all, the Forum’s Centre for the Fourth Industrial Revolution (C4IR) has launched the AI Governance Alliance .

The Alliance will unite industry leaders, governments, academic institutions, and civil society organizations to champion responsible global design and release of transparent and inclusive AI systems.

2022: Artificial intelligence

Artificial intelligence (AI) technology has been around for some time and AI-powered consumer electronics, from smart home devices to personalized assistants, have become commonplace. However, the emergence of mainstream applications of generative AI has dominated the sector in recent years.

In 2022, OpenAI unveiled its chatbot, ChatGPT. Within a week, it had gained over one million users and become the fastest-growing consumer app in history . In the same year, DALL-E 2, a text-to-image generative AI tool, also launched.

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License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

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Economics personal statement example 17.

Economics is a fundamental part of society whether this involves governments allocating their scarce resources in favour of education as opposed to the NHS, or as simple as an individual trying to figure out how best to spend their limited income; utilising limited resources is such a pervasive part of everyday life. This all encompassing nature of economics is key to why I want to further my understanding of the subject. My passion for economics stems from reading and watching issues concerning situations that have affected whole countries, governments, business, right down to the individual. From the hyper inflation rate in Zimbabwe to the bankruptcy of international banks and finally to the repossession of hundreds of thousands of houses in the UK, economics has been a headline subject in my life so far. Every time I pick up a newspaper or watch the news, economics is there. The opportunity to study this diverse and dynamic subject is a huge desire and ambition of mine, as it plays such a big role in the world we live in and impacts upon everyone and everything. This fascination led me to choose my subjects; studying economics has underpinned my desire to go further in the area, introducing me to key concepts it has aided me to think analytically. Studying politics has allowed me to see the deeper implications of economic policy, allowing me to add an extra dimension to what I learnt in economics broadening my knowledge of the subject. I'm aware of the requirements for Mathematics at this degree. Maths has allowed me to approach abstract theory with a logical mind set and improved my cognition of analytical processes. I view university as a challenge in which I am eager to succeed to the best of my abilities. I am aware that a number of fundamental skills are required to be successful at degree level and beyond. As the managing director of a Young Enterprise company I was able to gain new key skills; leadership was vital to success, business acumen and a problem solving mindset allowed me to take my team to the regional finals and win. Successfully completing the Duke of Edinburgh Silver award gave me vital experience of independence and self reliance something that will be key when studying at university, it also greatly improved my organizational skills; planning routes and rationing were vital. Being part of the school council and a buddy to the lower years gave me responsibility with was extremely rewarding. The interpretation of current affairs allows for differing opinions which leads to debates, something that I relish. Being chosen to attend a model UN conference in London allowed me to debate current contemporary issues in this case from the perspective of Sweden. This gave me a valuable insight into international countries and their economies. Along with debating I am keen to understand various (though sometimes controversial) economic opinions, 'Globalization and Its Discontents' by Joseph Stiglitz gave me a more informed outlook on global economic policy. Whilst working as a Sous Chef at a hotel in the summer I was able to see principals of economics applied seeing marginal product increase when extra labour was employed, division of labour was apparent is the various departments. To be at the forefront of government economics I am aware various steps need to be taken, though armed with my natural affinity with economics, evolving knowledge and inquisitive mindset, I'm determined to continue to question, discover and understand the economic world I live in.The pieces of the puzzle are assembling, university is another key piece in the puzzle.

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This personal statement was written by wazb723 for application in 2008.

wazb723's Comments

left this to the last minute and did it in a week, got alot of help of this site so i thought id give something back. Got offers for most places just waiting for surrey now.

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Your statemnt is really good.

Tue, 21/08/2012 - 18:56

your statemnt is really good and original was wondering what uni offers did you get thanks

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Personal statement example economics and politics personal statement.

Submitted by Louise

Economics and Politics Personal Statement

Politics is all about opinion and ideas. From the most powerful man in the world to us, the public, our opinions shape politics today. Opinions have led to the UK starting the process of leaving the EU. This very current topic attracted many young people, although they were unable to vote, such as myself. It didn’t stop us expressing our thoughts on the subject. Being half French, my family has very strong opinions on this topic. However, I am fascinated by other views on Brexit. To fulfil my curiosity on this matter, I attended a talk by the authors of the book ‘How to lose a referendum’ at Latymer Upper school. The talk gave me an insight into the minds of other voters. This is what interests me most, not my own theory, but those of others with alternative views. Coming from a very mixed background ranging from a German communist, a Liverpudlian philanthropist to conservative French Basque farmers, I have grown up hearing many controversial views on political matters. This fuelled my interest in politics, finding out the reasoning for these completely different outlooks. Studying American racial politics at A-level intrigued me further, as there are many diverse opinions within the topic that shock me but also fascinate me and make me ask “Why”?

Having read “Revolution” by Russel Brand opened my eyes to new political theories and ideas, not ones I necessarily agree with. His strong views on democracy and the UK political system fascinate me. Moreover, his opinions resonate with younger voters, striking a chord with their disenchantment of current politics. In truth, whilst his ideas for future action are not concurrent with mainstream political thought, he has got people engaged in politics and actively discussing the current political climate.

Being selected to take part in the Model United Nations not only improved my public speaking but also my research skills as I had to create a resolution on the question of tax avoidance by multinational corporations, which I then put forward for discussion. It introduced me to large debates in which ideas and judgments were shared and I was able to contest. Furthermore, participating in the Mock Trial competition enabled me to develop my skills of critical analysis, especially as the demand of the competition was to analyse and evaluate the evidence presented to me.

Academically, studying Economics A-level has helped me to develop a wide range of skills that in turn has helped me through my politics course, as both subjects are very closely related. Also studying French A-level has given me an insight to a new political system which has furthered my understanding and appreciation of globalisation and global community.

In and outside school, I take part in a variety of different activities. For my level 1 and 2 Sports Leader Award I had to organise and carry out sporting events for younger children, attaining organisation and leadership skills. I was the Captain of my local Water Polo team, where I had to keep up the team’s spirits, bolstering my communication and team working skills. I was selected to play for the Eastern region of England in the girls U17’s Water Polo team and hope to continue this at University, as it is a sport I very much enjoy.

I play the violin and take part in my school’s string group, hoping to pass my grade 7 exam soon. I am a trained Lifeguard, a job which demands commitment, responsibility and reliability.

Studying politics at University will open me up to a world of new ideas and diverse theories that I am looking forward to study. I’m not only looking forward to throwing myself into the course, but also into University life.

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