market research analyst job description india

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• Market Research Analyst

How to Become a Market Research Analyst

• Career Types
• Work Environment
• How to become
• Skills and Traits
• Certifications/Internship
• Career Progression

Who is a Market Research Analyst?

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals ~ David Ogilvy

In career as market research analyst, individuals provide support to organisations to improve the product concerning its specifications based on current trends in the market and increase its reach through advertisement and market their products and services. Individuals in market research analyst career paths are members of the marketing team at consumer and product firms. He or she works as well for consulting firms. Students can pursue a  BBA (Bachelor of Business Administration) , MBA (Master of Business Administration) to opt for a market research analyst career path in India. Here, in this article, we will discuss what is the job outlook for a market research analyst, market research analyst skills, market research analyst courses, market research analyst certification, how to become a market research analyst in India. 

Market Research Analyst in a Nutshell

While doing online shopping, has ever a window popped up on your screen asking for feedback. Well, it is not even a fraction of what a market research analyst does. Individuals in market research analyst career path collect statistical data from reliable sources and analyses it to identify trends in the market and recommends ideas to launch an effective campaign. 

Quick Facts for Market Research Analyst

Male, Female, Others

A career as a market research analyst is suitable for everyone regardless of gender. There is no gender-based restriction in the career. One can find numerous opportunities to progress and opt for senior roles without any hindrance caused due to a specific gender. 

Candidates with special needs can also perform efficiently in this career. Individuals must possess proficiency in the computer as well as strong communication skills.

Table of Contents for Market Research Analyst

What is the role of market research analyst.

Individuals who opt for a career as a market research analyst research the current market trends. His or her role comes with the responsibility of making insights easily visually appealing, digestible and actionable for clients. A career as a market research analyst demands to be creative and analytical at the same time. A market research analyst job responsibilities involve monitoring and predicting sales trends. He or she measures effective campaigns and discovers brainstorming ideas of effective ways of collecting data and crucial information. Individuals in market research analyst career path demand thorough research of consumers, competitors, products and markets in order to launch a campaign. 

As the name suggests market research analyst is a research professional who keeps an eye to detail on market trends and collects data to design a campaign and launch it in the market.  He or she performs research SWOT( Strengths, Weaknesses, Opportunities and Threats) analysis.

Data collection

A market research analyst job role requires to collect data on consumers, competitors, product and market to provide support to the organisation in developing visually appealing and actionable advertisements.

A market research analyst has to compile and analyse statistical data by using traditional or modern methods. He or she is responsible for providing competitive analysis to employer-based on market offerings of various companies, market trends, pricing, business models, sales and methods of operations.

Design Surveys

A research market analyst has to understand the business objectives to design surveys to get reliable data on prospective customers’ preferences. He or she is responsible for interpreting data and formulating reports to make recommendations.

Types of a Market Research Analyst

There are types of market research analysts. We have provided below some of the major types of market research analysts job descriptions with varying titles and responsibilities. 

Equity Research Analyst : An equity research analyst is responsible for researching the assigned companies profile in which the client has is its share or investment. He or she recommends whether to buy the stock or sell it based on the market fluctuations. 

Financial Analyst : A financial analyst analyses the financial data to identify the possible opportunities and evaluates them to make recommendations for crucial business decisions. 

Operations Research Analyst : An operations research analyst utilise his or her analytical skills to solve complex problems and advise managers on price setting, allocating resources and scheduling production. 

What is the workplace/work environment of Market Research Analyst like?

The work environment of market research analyst may vary depending on their varying roles and responsibilities. Several market research analyst has a desk-based role. In career as market research analyst, individuals work on a computer system. While several others have field jobs that involve taking surveys, conducting polls and interacting directly with the public to know their preference and collect information. 

Does Market Research Analyst require travelling?

Individuals in market research analyst career path are required to travel to conduct polls, take surveys and take feed feedback from the public on their preferences. 

Employment Shifts

In career as market research analyst, individuals usually work from early mornings to late evenings. There are no other shifts in the career as market research analyst. 

Employment Nature

Contractual, permanent.

Individuals in market research analyst career paths provide both types of opportunities contractual as well as permanent. It depends on the requirements of the employer. A market research analyst is part of the marketing team. 

On-Field, Office

Mostly research market agent serves as captive agents of companies while others work at consulting firms. 

Presence in Geographical Area

Semi-urban, urban.

The employers of market research analyst are usually located in urban and semi-urban areas. Hyderabad provides promising employment opportunities to market research analyst with 46.4 per cent more pay than the national average. 

Time Pressure

Individuals in market research analyst career path have to perform a thorough research of the market, design surveys and questionnaires for the public and conduct polls to get valuable feedback from consumers. He or she has to work under extreme pressure to meet deadlines.

Overtime Details

The work hours usually get stretched in the career as market research analyst. The work responsibilities of market research vary from company to company. Individuals who opt for a career as a market research analyst work on the computer system and use modelling software to interpret data while others have to travel to collect it.

Weekly Hours of Work

Min 40 hours.

Individuals who opt for a career as a market research analyst usually works from 8: 00 am to 5:00 am. The rest depends on the functioning schedule of the company or employing organisation. Work hours often get stretched due to work pressure. 

How to become a Market Research Analyst?

Steps to become a market research analyst.

If you are eager to learn how to become a Market Research Analyst in India, you have come to the right place. In this section, we will walk you through the essential steps and qualifications needed to embark on this exciting career path. From education requirements to key skills, we have got you covered on your journey to becoming a Market Research Analyst in India.

Identify the Skills

Enrol in formal education, pursue specialisation/certification courses, build a portfolio, look for internship/job opportunities, begin a career.

To excel as a Market Research Analyst, you need a combination of hard and soft skills that enable you to gather valuable insights and make informed decisions. Here's a list of essential Market Research Analyst skills:

Hard Skills:

Data Analysis

Statistical Analysis

Survey Design

Quantitative Research

Qualitative Research

Soft Skills:

Critical Thinking

Problem-Solving

Communication

Attention to Detail

Time Management

To pursue a career as a Market Research Analyst, formal education is often a crucial first step. Typically, individuals begin with a bachelor's degree in fields like marketing, business, statistics, or a related discipline. Many aspiring analysts choose to further their Market Research Analyst qualifications with a master's degree in market research, marketing, or business administration for a competitive edge in the field.

While specific entrance exams may not be mandatory for all programmes, it's essential to check the Market Research Analyst eligibility criteria for the university or institution you are interested in. Meeting these requirements will help you secure admission to the programme of your choice and pave the way for a successful career in market research.

Market Research Analyst Entrance Examinations

The following are the top entrance examinations for pursuing MBA

To enhance your Market Research Analyst qualifications, consider pursuing specialised certification courses. These courses offer in-depth knowledge and practical skills in areas like data analysis, consumer behavior, or market research techniques. They are an excellent option, whether you have a bachelor's degree or a master's degree in a relevant field. Such certifications can significantly boost your eligibility and prepare you for a successful career in the dynamic field of market research.

Building a strong portfolio is a pivotal step in the career path of becoming a Market Research Analyst in India. To showcase your expertise, gather and organise examples of your research projects, data analysis, and reports. Including both academic and real-world projects can demonstrate your practical skills and knowledge. A well-structured portfolio not only enhances your credibility but also sets you on the right track to secure opportunities in this dynamic field.

Once you have acquired the necessary qualifications, the next step in the market research analyst career path is to actively seek internship or job opportunities in India. Look for positions that align with the roles and responsibilities of a Market Research Analyst, which include data analysis, report preparation, and market trend assessment. These opportunities will not only help you gain practical experience but also network within the industry, setting you on the path to a successful career as a Market Research Analyst in India.

The final step on the market research analyst career path in India is to kickstart your professional journey. This entails securing a job as a Market Research Analyst, where you will apply your acquired skills to gather and interpret market data, provide valuable insights, and contribute to strategic decision-making for businesses. It's the culmination of your educational and internship experiences, marking the beginning of your rewarding career in the field of market research.

What are the skills and qualities required to become a/an Market Research Analyst?

• Communication skills
• Problem Solving Ability
• Critical thinking
• Attention to detail

There are several requirements to become market research analyst. Acquiring a specific skill set is one of the requirement to become market research analyst. Here, in this section, we have discussed the market research analyst skills. 

Communication Skills:  Individuals in market research analyst career path are responsible for designing surveys that appeal to the audience and immediately seek action. It requires communication skills to put the relevant questions in the survey that the audience is interested in answering and provide feedback. 

Problem Solving Skills: Individuals who opt for a career as a market research analyst are responsible for providing support to the organisation by making recommendations to launch an effective campaign in the market after researching, 

Critical Thinking: A market research analyst has to brainstorm ways to collect data applying both traditional as well as modern methods. His or her recommendations are concerned with critical business decisions. 

Attention to Detail:  In career as market research analyst, individuals demand attention to detail to analyse and interpret statistical data. He or she can not miss out on any information in order to design the survey or other questionnaires to get valuable feedback.

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Which certifications and internships can be helpful in becoming Market Research Analyst?

We have provided market research analyst certification below that you may be interested to upgrade your skills and knowledge for the market research analyst role and other relevant careers. 

Internship Availability

One can find internship opportunities through various job portals such as naukr.com, monster, shine.in and glassdoor. A market research intern is required to survey preferences and collect statistical data. He or she provides with the responsibility of analysing autonomous trends, competition and strategy to increase competitiveness.

Career Path Progression for Market Research Analyst

We have provided below market research analyst careers according to the progression and experience in the industry. 

Junior Market Research Analyst:  A junior research analyst provides assistance to the senior market research analyst in designing surveys, preparing questionnaires and interpreting statistical data through computer software. 

Senior Market Research Analyst: A senior market research analyst collects prospective consumer information by interviewing them through surveys and interprets the statistical data to make recommendations to develop and improve product and services. 

Market Research Analyst Jobs and Salaries

Junior market research analyst.

• Average Salary 300000

Job Description

A junior market research analyst is responsible for providing assistance to senior market research analyst in the interpretation of statistical data using computer software to create graphs, pie charts and other visual representations. 

Salary Description

A junior market research analyst could earn more than Rs. 300,000 per annum. 

Senior Market Research Analyst

Contractual/Permanent

• Average Salary 800000

A senior market research analyst is responsible for making recommendations and provides support to the marketing team and management to improve and develop product and services for the consumer market based on their preferences. 

A senior market research analyst could earn more than Rs. 800,000 per annum. 

What is the job outlook for Market Research Analyst?

The market research analyst career path is one of the promising careers in the industry. On average there is 26 per cent of growth till 2026 in the market. The growth opportunities are dependent on a reliable source of data to make effective business decisions. With the advancement of technology, the market is going to be data-driven and hence employers will be recruiting research market analysts to collect data, analyse and provide informed insights. It is one of the booming industries with average competition in the market. One can easily acquire the role by possessing the required skill sets and educational qualifications. 

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Frequently Asked Questions for Market Research Analyst

Que. what is the average salary of market research analyst.

The average salary of market research analyst is Rs. 34,1579  in India, according to payscale.com.

Que. What is the minimum required degree to become a market research analyst?

A bachelor’s degree in statistics, sales and marketing, computational data or relevant specialisation is the minimum required educational qualifications of a market research analyst.

Que. What is the average fee of BBA in sales and marketing?

The average fee of BBA in sales and marketing ranges from Rs. 1 lakh to 7 lakhs.

Que. Is market research analyst a good career?

Yes, market research analyst is a rewarding career choice for individuals who are data-driven and enjoy analysing consumer trends. It offers opportunities for growth, competitive salaries, and the chance to make a significant impact on a company's strategy and decision-making process.

Que. How long does it take to become a market analyst?

The path to becoming a market analyst typically involves obtaining at least a bachelor's degree in a related field such as marketing, economics, or statistics, which usually takes around 3 to 4 years. To reach more advanced positions, it may require several years of work experience. As such, becoming a seasoned market analyst can take 5 to 10 years or more, depending on one's career goals and opportunities.

Que. Do you need an MBA to be a market research analyst?

While having an MBA can be advantageous, it is not always a strict requirement to become a market research analyst. Many professionals in this field hold bachelor's degrees in disciplines like marketing, business, economics, or statistics. However, an MBA may open up more senior and strategic positions and enhance your earning potential in the long run. It's a matter of personal career goals and specific job market conditions.

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Market Research Analyst

Job summary:.

The Market Research Analyst will research, compile, and analyze information on products and market conditions to identify potential new markets, sales opportunities, and the most effective methods of marketing specified products.

Supervisory Responsibilities:

Duties/responsibilities:.

• Identifies and defines the objective of an assigned marketing research project; determines the best methods to use to meet those objectives.
• Drafts questionnaires, polls, surveys, and other data collection resources.
• Researches and compiles data related to current product market, customer demographics and interest, and factors influencing product demand; analyzes results to identify ways of maximizing sales and market penetration of current products.
• Compiles data related to competitors products such as pricing, sales, and marketing or distribution methodology.
• Summarizes and analyzes data; makes recommendations related to research findings.
• Reports findings, complete with graphs illustrating data and written text explaining complex findings.
• Identifies potential new products or markets through research.
• Forecasts and tracks industry marketing and sales trends based on collected data.
• Delivers reports and presentations of findings to management and/or executive leadership.
• Performs other related duties as assigned.

Required Skills/Abilities:

• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Superior research and analytical skills.
• Ability to translate complex concepts and methodologies into easily understood language.
• Proficient with Microsoft Office Suite or related software.

Education and Experience:

• Bachelors degree in Marketing Research, Statistics, Math, or related field required; MBA preferred.
• Some related experience preferred.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

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What Is a Market Research Analyst? 2024 Guide

Market research analysts pore over trending keywords, survey responses, social media mentions, and more to understand markets, customers, and competitors. Learn more about this high-demand role.

Market research analysts—sometimes called market researchers—help companies develop or maintain a competitive edge by finding and delivering data-backed insights into potential markets, competitors, and even customer behaviour.

They’re an integral part of a company’s overall marketing strategy and are in demand across multiple industries. Look at the role of a market research analyst and what you can expect working in the field.

What does a market research analyst do?

Market research analysts pore over trending keywords, survey responses, social media mentions, and other data to find answers. Essentially, they transform information into actionable insights that will help companies develop everything from competitive product launches to effective marketing campaigns.   

Each company’s needs differ, but your responsibilities as a market research analyst may include:

Developing data collection tools and techniques 

Using data modelling tools

Analysing data sets and communicating findings 

Contributing data-backed insights to marketing strategy 

Conducting product testing and brand research 

What type of research does a market research analyst conduct?

A market research analyst conducts qualitative and quantitative research. In other words, they gather statistical data and solicit responses about people’s beliefs, opinions, and experiences.  

An analyst’s research can span multiple areas, including: 

Primary and secondary customer research—everything from demographics to opinions—helps a company develop more targeted marketing and align its products and services with customers’ differing needs. Market research analysts may also identify how companies find, acquire, and retain customers while avoiding churn—or customer loss. 

Primary vs. secondary research: What's the difference?

Primary research is research you conduct yourself, building original tools or techniques to help you collect new information. Research someone else has done, like a government agency or research think tank, is considered secondary research.

As a company develops new offerings—like products, services, or ideas—market research about competitors, similar products, and potential sales can help successfully position each launch. Market research analysts investigate new and existing markets, learning as much as possible so they can deliver precise suggestions.

Both new and established companies rely on brand research to strengthen their position in the market. Conducting a competitive analysis to see how a company’s brand fares against competitors and researching customers’ brand awareness and perception helps them remain competitive. Those findings can also yield insights into customer acquisition, retention, and loyalty.

Understanding how a company’s customers feel about advertising at all phases of a marketing campaign can produce specific messaging and, in turn, more impactful campaigns. Whilst this type of research typically falls under a marketing analyst role, market research analysts at smaller companies may sometimes analyse a company’s marketing strategy.

Market research analyst job description

Qualifications.

Market research analyst jobs typically require a bachelor’s degree in business or a related field to qualify for an entry-level role. More senior-level market research analyst jobs may require a master’s degree or several years of experience.

Subjects and coursework that can prepare you for a job as a market research analyst: 

Business administration 

Sociology  

Market research analyst technical skills

Data collection tools : Market research analysts gather data from various sources, including surveys, social media platforms, keyword trends, and audience insights. Market research analysts use Qualtrics, SurveyMonkey, Typeform, Google Trends, and SEMrush, among many other tools, to learn more about customers, markets, and competitors.

Statistical analysis : Because market research involves working with quantitative data, it’s important to understand how to apply statistical techniques to group your data into relevant, actionable findings. Whilst many programs, like the data visualisation tools below, offer a statistical analysis feature, they shouldn’t replace a more foundational knowledge.  

Data visualisation : Once a market research analyst has collected relevant data, they must structure their findings comprehensively. Using data dashboards or data analytics suites can help convey essential findings to other teams. Market research analysts use data visualisation tools like Tableau, Qlikview, and Plotly.  

Programming languages : Although not always necessary, some companies do require market research analysts to know a programming language, such as R, SQL, SAS, or SPSS, which feeds into their data gathering and data interpretation efforts. Make sure to read over job descriptions to learn which language, if any, a company prefers.

Market researcher workplace skills

Interpretation : Parsing data is critical to a market research analyst’s role. After gathering the necessary data, you must interpret those findings in light of a company’s product and marketing needs.  

Critical thinking : Conducting market research means asking the right questions to find the best data, extracting meaning from collected data, and then applying those insights to a company’s marketing strategy.    

Communication : Translating insights into recommendations that other teams can act upon will help in a marketing research analyst's line of work. A strong ability to speak and write clearly and constructively is an asset. 

Interviewing : Many market research analysts rely on digital surveys to glean customer responses, but the role can also involve conducting customer interviews or focus groups. Being comfortable speaking with strangers and getting them to open up about their experiences is a key skill.

What are the benefits of being a market research analyst?

Job prospects.

As companies need insight into customer behaviour to keep their competitive edge, market research analysts will continue to serve an integral role. In 2021, revenue in the Asian Pacific market research industry grew more than 10 per cent year over year [ 1 ]. This trend should continue, as experts expect the global market to exceed $83 billion by 2025 [ 2 ].

Market research analyst salary

According to Glassdoor, the median salary for a market research analyst in India is ₹5,15,767, though salary can differ depending on the industry [ 3 ].

Market research analyst vs. similar roles

Market research analysts share much in common with roles that also parse data and deliver strategic insights.

Marketing analyst

Although market research analysts are sometimes confused—and even called—marketing analysts, the two roles differ slightly. Marketing analysts focus internally on a company’s marketing efforts rather than externally on markets, but both roles use data to inform their recommendations.

Business analyst

Another role that relies heavily on data, a business analyst analyses large data sets to make recommendations that will strengthen a business’ processes and help it run more efficiently.

Data analyst

With a much broader role than the three previously described, a data analyst typically works with large, raw data sets that must first be cleaned to yield important insights. Data analysts apply their findings to an array of organisational and business needs.

How to become a market research analyst

1. look for a related entry-level role.

Whilst some entry-level market research analyst roles exist, most employers prefer at least two years of experience. If you’re interested in becoming a market research analyst, consider a related role to help you gain experience and grow more competitive. Working as a marketing assistant or data analyst can provide you with the experience necessary to move into market research analysis.

2. Brush up on related technical skills

Knowing that market research analysts use specific tools to gather and assess customer, market, and competitor data, it’s a good idea to research the most popular programs and refine your knowledge of them. Watch tutorials, use free trials, and familiarise yourself with the tools of the trade.

3. Take a course

Taking courses that expose you to critical strategies of market research can help introduce you to the work of a market research analyst. You can start with the Google Digital Marketing & E-commerce Professional Certificate offered on Coursera. You’ll learn how to manage digital marketing campaigns, attract and engage customers, and prepare for media planner and marketing coordinator jobs. 

Article sources

Statista. " Annual Growth in Market Research Revenue Worldwide by Region 2021 , https://www.statista.com/statistics/378039/annual-change-in-market-research-revenue-by-region/." Accessed July 27, 2023.

PRNewswire. " Global Marketing Research and Analysis Services Market Report 2021: Market is Expected to Reach $83.39 Billion in 2025 - Forecasts to 2030 , https://www.prnewswire.com/news-releases/global-marketing-research-and-analysis-services-market-report-2021-market-is-expected-to-reach-83-39-billion-in-2025---forecasts-to-2030--301338542.html." Accessed July 27, 2023.

Glassdoor. “ Research Analyst Salaries , https://www.glassdoor.co.in/Salaries/market-research-analyst-salary-SRCH_KO0,23.htm.” Accessed July 27, 2023.

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Market Research Analyst Job Description

Market research analysts are marketing specialists who help determine an organization’s position in the marketplace in order to effectively promote its products and services. They research competitors and their marketing methods and study and gather consumer information.

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Market Research Analyst Job Description Template

We are looking to hire a market research analyst with outstanding organizational and research skills. Market research analysts are expected to be focused individuals with a strong proficiency in math and sound business acumen.

To ensure success, market research analysts should be exceptional communicators and intuitively recognize patterns with a keen interest in providing purposeful and accurate insight into consumer behavior and competitors’ strategies. Top candidates will exhibit critical thinking skills, strong IT skills, and thorough attention to detail.

Market Research Analyst Responsibilities:

• Monitoring and forecasting marketing and sales trends.
• Assisting in the development of marketing plans.
• Conducting research on specific market conditions.
• Analyzing consumer preferences to determine the potential sales of a product or service.
• Analyzing prices, methods of marketing, and distribution.
• Measuring the effectiveness of marketing programs and strategies.
• Devising and evaluating methods for data collection.
• Gathering data on consumers, competitors, and market conditions.
• Using statistical software to analyze and interpret data.
• Maintaining strict confidentiality of sensitive information.
• Simplifying complex data into a user-friendly format, such as graphs, charts, and other visual aids.
• Preparing and presenting reports to clients and management.

Market Research Analyst Requirements:

• Bachelors degree in market research or related (essential).
• Two years of experience in market research and analysis.
• Analytical thinker with strong theoretical and research proficiencies.
• Ability to comprehend and interpret competitor strategies and consumer behavior.
• Thorough knowledge of marketing programs and strategies.
• Ability to gather large amounts of data and convert it into meaningful analysis.
• Solid organizational skills and detail-oriented.
• Ability to work under pressure and meet strict deadlines.
• Strong proficiency in math, web analytics, and business research tools.
• Brilliant written and verbal communication skills.
• Ability to simplify complex information into a user-friendly format.
• Proficient in Microsoft Office, databases, and statistical packages.

Related Articles:

Market research analyst interview questions, analyst job description, analyst interview questions, equity analyst job description, equity analyst interview questions.

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Home » Employer Resources » Hiring Tips » Research Analyst Job Description

Research Analyst Job Description [with Must-Have Elements]

Every successful organization relies on the expertise of a research analyst to drive informed, data-driven decisions. By harnessing their proficiency in conducting thorough research, analyzing data, and delivering valuable insights, you pave the way for strategic decision-making based on solid evidence. This approach not only enhances your understanding of customers, growth prospects, and competitors but also empowers you to make well-informed choices that fuel profitability and expansion.  The job role of a Research analyst plays a pivotal role in shaping your organization’s trajectory, so it is imperative to recruit a candidate who possesses the requisite skills and competence. Dive into this blog to unravel the art of crafting a compelling research analyst job description to attract desired and cultural-fit candidates.

Table of Contents

Research Analyst Job Description: Key Elements 

Crafting a compelling research analyst job description requires incorporating six key elements. By following this structure, you’ll attract qualified and enthusiastic candidates who align with your company culture. Here’s a breakdown of these essential elements:

1. Company Overview

In this section, introduce your company and create a compelling narrative that will captivate candidates who share your values and aspirations. You can achieve this by providing details about company values, culture, mission, and work environment. 

ABC is a young and vibrant startup passionate about specialty coffee. We source the world’s finest beans, ethically traded and bursting with unique flavor profiles, before roasting them to perfection in small batches. Our mission is to break away from the bitter brew of the ordinary and introduce you to an extraordinary coffee experience. 

2. Research Analyst Job Overview

This section provides brief details about the job role of the research analyst. Here, talk about the key roles and responsibilities of research analysts. Additionally, you mention the job profile you are offering and the location, to provide comprehensive information. This allows the candidate to build a clear understanding of what the job role entails and read further if it interests them. 

Job Profile: Research Analyst

Location: Chennai

Job Overview:

ABC seeks a Research Analyst to analyze data and inform strategic decisions across our entire coffee experience. This includes sourcing, roasting, marketing, and customer satisfaction. You’ll help us understand market trends, identify new customer segments, and ultimately, deliver exceptional coffee, in every cup.

3. Job Responsibilities of Research Analyst

Next, list all the research analyst job duties. This comprehensive list facilitates the candidate to understand what a day in the job role of a research analyst looks like. Additionally, it enables you to set clear expectations for potential candidates and attract candidates who know how to handle these tasks and duties. 

Responsibilities: 

• Conduct research to identify emerging trends.
• Analyze supplier data to ensure ethical sourcing, optimal quality, and fair trade practices.
• Evaluate the products and how we can create unique products. 
• Analyze market research to identify consumer preferences, emerging trends, and competitor strategies. 
• Develop customer segmentation strategies, craft targeted marketing campaigns, and measure their effectiveness.
• Analyze customer feedback data to identify areas for improvement across all touchpoints.
• Recommend data-driven solutions to enhance customer satisfaction and brand loyalty.
• Research and analyze the competitive landscape, identifying market trends, competitor strengths and weaknesses, and potential new market opportunities.
• Analyze market data, production costs, and customer behavior to develop optimal pricing strategies and revenue growth initiatives.

4. Research Analyst Job Requirements

This section discusses the research analyst’s skills and qualifications, enabling them to successfully fulfill their duties. Providing an exhaustive list of skills facilitates you to attract qualified and competent candidates, ultimately reducing hiring time. In this section, ensure that you include technical and soft skills essential for this position. 

Required Skills: 

• Strong analytical skills with proficiency in data analysis tools and software (e.g., Excel , SPSS, Tableau).
• Excellent written and verbal communication skills with the ability to present complex data insights clearly and concisely.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Strong attention to detail and a commitment to accuracy.Knowledge of market research methodologies and best practices.
• Experience with customer relationship management (CRM) software.Proven ability to develop and implement data-driven recommendations.

Preferred Qualifications:

• Bachelor’s degree in Business Administration, Marketing, Statistics, or a related field.
• Minimum 2 years of experience in research analysis, preferably within the consumer goods industry.

5. CTC, Benefits, and Work Schedule  

Offering competitive CTC packages and supplemental benefits can be an effective strategy for attracting job applicants. Additionally, providing benefits, such as flexible working hours and work-from-home facilities, can prove beneficial. 

Offered CTC: ₹5 LPA – ₹6 LPA

• House rent allowance
• Travel allowance 
• Health and life insurance 
• Flexible working hours 
• Paid menstrual leaves 

Work Schedule: 10:00 am to 7:00 pm (Monday to Friday) 

6. Call-to-Action (CTA)

Conclude the research analyst job description with a CTA. Provide a link to the job portal, company website, or email address, where applicants can apply by sharing their resumes and cover letters. You can also ask for additional information, documents, or requirements as per your needs. 

Are you a research enthusiast with a knack for turning data into insights that drive informed decisions? We encourage you to apply by submitting your resume and cover letter to [email protected]. In your cover letter, tell us why you’re passionate about research and what excites you about the prospect of joining our team.

Research Analyst Job Description Sample 

Here’s a research analyst job description example. You can utilize this sample to write a job description ideal for your organization as per your requirements. 

For a strong market presence and consumer satisfaction, in-depth and data-driven research becomes essential. A research analyst plays a significant role in your organization by conducting such tasks, enabling you to make informed decisions. A detailed job description can come in handy when finding a suitable candidate. The points discussed in this blog will help you craft an ideal research analyst job description and find a skilled and cultural-fit candidate. 

Begin your hiring journey with Internshala and hire talent among the 21+ million skilled job seekers. Also, check out our blog on how to hire an employee to build a robust hiring strategy. 

Answer: The skills required for a research analyst include data analysis, statistical modeling, market research, and trend forecasting. They should also have strong analytical skills, attention to detail, and the ability to translate data into actionable insights. Excellent business communication skills are also essential for presenting findings to diverse audiences.

Answer: A research analyst typically requires a Bachelor’s degree in Business Administration, Marketing, Economics, or a related field. A Master’s degree is preferred. Proficiency in statistical analysis software, database query languages, such as SQL , and data visualization tools like Tableau is essential for this role.

Answer: Salary expectations of a research analyst can vary depending on factors, such as experience, location, and industry. In India, the average salary for a research analyst is around ₹4.8 LPA, with the potential to go as high as ₹9.7 LPA.

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Shobha Saini, the Head of Human Resources at Internshala, has maintained a stellar track record in employee relations and talent acquisition. With eight exceptional years of experience, she specializes in strategic planning, policy-making, and performance management. A multi-talented individual, she has played a major role in strategizing HR practices in the organization.

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