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dell in india case study

This is a paid article. No millinial like Dell products. Those are aweful after warranty.

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dell in india case study

Dell asks employees to come to office 3 days a week or their career will get affected

Dell has announced that employees in hybrid roles must now report to company offices at least three days a week, or face potential career limitations. the mandate, disclosed in a memo sent to staff on monday, reveals dell's belief in the importance of in-person interactions for fostering innovation and value differentiation..

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dell in india case study

Dell has announced that employees in hybrid roles must now report to company offices at least three days a week, or face potential career limitations. The mandate, disclosed in a memo sent to staff on Monday, reveals Dell's belief in the importance of in-person interactions for fostering innovation and value differentiation.

During the height of the pandemic, Dell, like many other tech giants, also offered remote work to employees. This was for about 60 percent of its workforce to continue working from home regularly. However, as the pandemic wanes, the company has revised its work-from-home (WFH) policies. In March 2023, Dell ordered all staff living within an hour of its offices to commute at least three days a week. Now, this requirement extends to a broader segment of employees regardless of their proximity to Dell offices.

While some lower-paid workers may opt for full-time remote work, doing so could potentially hinder career progression, according to insider sources. Those who live farther away from offices are compelled to commute, with remote work being viewed as "career limiting."

This move comes in the wake of Dell's reduction of more than 6,000 roles last year, comprising about 5% of its global workforce. Despite this downsizing, Dell's stock has surged, doubling its value in the past 12 months to approximately $60 billion.

However, Dell's return-to-office (RTO) mandate has sparked criticism, particularly regarding its potential impact on older workers. Studies have shown that remote work flexibility has encouraged many older workers to remain in the workforce, with a significant proportion citing RTO policies as a factor influencing their decision to continue working.

Critics argue that RTO policies may not necessarily lead to increased productivity and could, in fact, prompt valuable employees to seek alternative employment opportunities. Moreover, some view such mandates as a form of age discrimination, as older workers often benefit from the flexibility of remote work arrangements.

Dell – From Direct Sales to Channel Strategy

October 10, 2011

This management case study briefly discusses Dell’s channel strategy and partner program introduced to recapture its lost market leader position. The case further highlights how Dell has successfully transformed itself from its direct-sales-only mantra to building a successful reseller network within three years.

       

Case Contents

Introduction.

  • Dell’s unique ‘direct build-to-order’ sales model
  • Dell’s Transformation over the years
  • The 80s – PCs by mail
  • The 90s – Extending Direct sales, user-customized systems & JIT
  • The 2000s – Moving towards a broad-based IT company
  • Dell – Quick Facts
  • Michael Dell – Leading from the front
  • Dell’s Channel Strategy
  • White Box program
  • Partner Program – Dell PartnerDirect
  • Three tiers in Dell PartnerDirect
  • Bibliography
  • Exhibit 1 – How Dell’s direct build-to-order’ sales model worked
  • Exhibit 2 – Five key elements in Dell’s successful Direct Model
  • Exhibit 3 – Dell – Business Segments
  • Exhibit 4 – Dell Historical Timeline
  • Exhibit 5 – Requirements for Dell PartnerDirect program
  • Exhibit 6 – Dell PartnerDirect Timeline – Dec 2007 to 2008
  • Exhibit 7 – Dell – Product Lines and Brands
  • Exhibit 8 – Dell Inc. – Historical Stock Chart
  • Exhibit 9 – Dell Inc. – Historical Income Statement
  • Exhibit 10 – Dell’s market share in Q1 2009 versus other PC makers

Sample Page of case study

[quote]”We don’t think about the channel as a second thought – it’s integrated into everything we are doing. Every new offering and capability has partners in mind.” – Michael Dell in September 2011. [/quote]

[quote]“Our channel business continues to grow, continues to prosper, and we continue to attract new partners and grow our install base, and become a bigger and bigger part of the Dell portfolio.” – Davis, Dell’s global channel chief in 2011. [/quote]

In January 2007, Dell had lost its No. 1 position in worldwide PC shipments to Hewlett-Packard Company (HP). In 2011, Dell reported the largest revenue increase in the company’s history when it reported its results for financial year 2011. Within three years, Dell had successfully transformed itself from its direct-sales-only mantra to building a successful reseller network.

Dell has probably witnessed more changes in its business model than many other companies have. Dell is now engaging more with channel strategy and is on a channel-hiring blitz seeking ways to improve working with channel partners. Dell is making bigger investments in the channel with new innovative channel sales initiatives. The Dell channel business now amounts to about 33 percent of the company’s $62 billion in annual sales in 2011.

Dell in India

March 31, 2010

  • Manufacturing – The first Dell ‘Made in India’ desktop
  • Dell’s Market Share in India
  • The Indian consumer and Local competition in India
  • DELL – Key Facts about the company
  • Dell – Company Overview
  • Dell – Business Segment Information
  • Dell Products and Services
  • Dell’s new retail strategy and Direct-only model
  • Dell’s New Marketing Strategy in India
  • Dell’s New Advertising Campaign for SMBs
  • Testimonial Advertising instead of Transactional
  • Dell’s CSR, Green Initiatives in India
  • Questions for discussion

Sample Page

“India is a great place to be in. It is growing faster than China for us.” “We’re in 180 countries and I don’t track all of them because that can make you a bit dizzy. But I do follow our top 10 markets. India is in the top 10. In fact, it’s the fastest growing market of our top 10, ahead of everybody, including China. There are plenty of opportunities in India and we couldn’t be more excited.” – Michael Dell in 2010

‘‘We’re very strong in the large enterprise segment, but over the next three years, we’ll also focus on consumers and small and medium (Indian PC market growing faster than China: Michael Dell news, 2010) businesses. That’s where we see a big part of the next billion dollars in India coming from.” – Sameer Garde, India country manager in 2010

Dell’s presence in India is no surprise. India is one of the most important emerging markets in the world. For years, selling PCs in Asia largely meant China . However, PC makers have recognized the importance of the giant Indian market , its booming economy and annual growth at more than 9%.

Dell started in India about seven or eight years back by opening a customer contact center at Bangalore in 2001. In 2003, the second contact center opened at Hyderabad. The company operates its services from four centers based at Bangalore, Hyderabad, Chandigarh and Gurgaon. Dell started in Bangalore providing customer support to English speaking countries and later also began providing technical support, procurement of financial back office and Knowledge process outsourcing. After the U.S., Dell India is the second biggest center with 23,000 employees. The strategic importance of India to Dell is evident from the fact that India was one among three locations (the other two being US and UK) where Dell’s Latitude E series and Precision notebooks were launched. In India, Dell already has a 23,000-strong workforce in about 10 years of operations and business from India is closing in on the $1 billion mark. Dell has nearly 13 per cent share of the Indian market.

Case Updates/Snippets

  • Dell’s channel strategy is to make technology more available to small and medium businesses (SMBs). Dell’s channel partners contribute 22% to its total revenue globally. Out of 10 million SMB customers across the globe, Dell caters to 12,000 SMB customers in India. As per estimates, SMB market in India has over 7 to 13 million customers. Among the BRIC countries and U.S., India is ranked second for the number of SMBs.
  • Stiff competion between Dell and HP in the Indian PC market : According to IDC, since 2005, HP has held the number one position in the Indian PC market every quarter (for the past six years). However, in the second quarter (April-June, 2010), Dell replaced HP for the first time with a 15.2 percent share. HP followed at 14.3 percent and Acer at 11.5 percent, though HP still led in the desktop segment. Dell was helped by strong marketing and its channel partners base while HP was disrupted by its move from a national distribution model to a network of regional distributors.
  • PC Market in India :In 2009, 75 lakh PCs were sold. In 2010, the expected PC sales are 90 lakh. For the first six months ended June 2010, sales totaled about 45 lakh. [Note: 10 lakh=1 million, PCs include desktops and notebooks.]
  • Premium Phone Support service : In July 2012, Dell announced Premium Phone Support service. The 24×7 phone, chat, and e-mail support service is for its consumer line of products. The service is unique as it caters to both hardware and software.
  • Channel Initiatives in India :Since the beginning of 2013, Dell has taken initiatives like launching the Dell’s Engineer’s Club (train channel partners), Enterprise Master Tool (to close deals faster) and the Partner Advisory Council (to augment sales). These initiatives are launched to support its channel partners in India. Dell has more than 2,000 partners in its Global Commercial Channel (GCC) partner program in India.

Michael Dell’s Turnaround plan working

June 20, 2008

Dell posts higher-than-expected quarterly profit

Michael Dell’s return and turnaround plans were paying off as the world’s No. 2 personal computer maker, posted higher-than-expected quarterly profit aided by strong demand from consumers and foreign markets and cost cuts. Last year, Dell had lost its spot as top PC maker to Hewlett-Packard (HP) and was struggling to regain momentum. In January 2007, Michael Dell had returned to the chief executive post. In May 2008, Michael Dell selected Brian T. Gladden (working with General Electric, GE), to take over as chief financial officer (CFO) at the troubled PC maker. Dell aims to shave $3 billion of its operational costs. Dell also announced plans to cut 8,900 jobs to reduce costs, but Asia would see more job growth as it formed a large part of it’s supply chain. Meanwhile, Dell’s supply chain ranked third in the fifth-annual “Supply Chain Top 25” list released by AMR Research in May 2008 behind Apple and Nokia. Dell’s supply chain was acknowledged for its outstanding inventory turns and high marks from peers.

Dell’s strong International Growth

Dell believes that in around five years time its sales outside the U.S. could account for two-thirds of total revenues. Its sales in international regions topped U.S. revenues as corporate customers in the United States were uncertain about buying given the current and future economic outlook. Brazil, Russia, India and China (BRIC) led the way with 73 percent shipment growth in the quarter ended May 2008. Americas revenue rose 1 percent in the quarter.

Related Reading Download Pdf file of management case study on Dell’s Supply Chain Management Practices

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E-commerce Competition in India: The Case of Flipkart and Amazon

Thomas Red

Introduction:

The rise of e-commerce has revolutionized the retail landscape in India, providing consumers with unprecedented convenience and access to a wide range of products. However, the growing dominance of a few major players, such as Flipkart and Amazon, has raised concerns about anti-competitive practices and their impact on smaller retailers.

Allegations Against Flipkart and Amazon:

The Confederation of All India Traders (CAIT) has filed a complaint with the Competition Commission of India (CCI) against Flipkart and Amazon, alleging that they engage in monopolistic practices that stifle competition. These practices include:

Exclusive launch agreements with mobile phone brands.

Creation of fake sellers to sell their own inventory.

Dominating sales on their platforms, leaving little room for other sellers.

Using frivolous litigation to delay investigations.

Impact on Small Retailers:

CAIT argues that these practices have led to the closure of lakhs of small retail businesses in India. The dominance of Flipkart and Amazon has made it difficult for smaller players to compete, resulting in job losses and a decline in the traditional retail sector.

Government Response:

The CCI is currently investigating the allegations against Flipkart and Amazon. If the CCI finds merit in the allegations, it could impose fines or require the companies to change their business practices. The government is also considering enacting new regulations to promote competition in the e-commerce sector.

Conclusion:

The case of Flipkart and Amazon highlights the challenges of regulating e-commerce markets. While these companies have brought significant benefits to consumers, their growing dominance raises concerns about the future of competition and the livelihoods of small retailers. The outcome of the CCI's investigation and the government's response will have far-reaching implications for the Indian e-commerce landscape.

This essay is based on the information provided in the prompt and additional research conducted by the author. The views expressed in this essay are solely those of the author and do not necessarily reflect the views of any other individual or organization.

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Fake and Explicit Images of Taylor Swift Started on 4chan, Study Says

The people on 4chan who created the images of Ms. Swift thought of it as a sort of game, the researchers said.

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Taylor Swift, wearing a white knit cap and a red jacket with the number 87 in white.

By Tiffany Hsu

Images of Taylor Swift that had been generated by artificial intelligence and had spread widely across social media in late January probably originated as part of a recurring challenge on one of the internet’s most notorious message boards , according to a new report.

Listen to This Article

Open this article in the New York Times Audio app on iOS.

Graphika, a research firm that studies disinformation, traced the images back to one community on 4chan, a message board known for sharing hate speech, conspiracy theories and, increasingly, racist and offensive content created using A.I.

The people on 4chan who created the images of the singer did so in a sort of game, the researchers said — a test to see whether they could create lewd (and sometimes violent) images of famous female figures.

The synthetic Swift images spilled out onto other platforms and were viewed millions of times . Fans rallied to Ms. Swift’s defense, and lawmakers demanded stronger protections against A.I.-created images.

Graphika found a thread of messages on 4chan that encouraged people to try to evade safeguards set up by image generator tools, including OpenAI’s DALL-E, Microsoft Designer and Bing Image Creator. Users were instructed to share “tips and tricks to find new ways to bypass filters” and were told, “Good luck, be creative.”

Sharing unsavory content via games allows people to feel connected to a wider community, and they are motivated by the cachet they receive for participating, experts said. Ahead of the midterm elections in 2022, groups on platforms like Telegram, WhatsApp and Truth Social engaged in a hunt for election fraud, winning points or honorary titles for producing supposed evidence of voter malfeasance. (True proof of ballot fraud is exceptionally rare .)

In the 4chan thread that led to the fake images of Ms. Swift, several users received compliments — “beautiful gen anon,” one wrote — and were asked to share the prompt language used to create the images. One user lamented that a prompt produced an image of a celebrity who was clad in a swimsuit rather than nude.

Rules posted by 4chan that apply sitewide do not specifically prohibit sexually explicit A.I.-generated images of real adults.

“These images originated from a community of people motivated by the ‘challenge’ of circumventing the safeguards of generative A.I. products, and new restrictions are seen as just another obstacle to ‘defeat,’” Cristina López G., a senior analyst at Graphika, said in a statement. “It’s important to understand the gamified nature of this malicious activity in order to prevent further abuse at the source.”

Ms. Swift is “far from the only victim,” Ms. López G. said. In the 4chan community that manipulated her likeness, many actresses, singers and politicians were featured more frequently than Ms. Swift.

OpenAI said in a statement that the explicit images of Ms. Swift were not generated using its tools, noting that it filters out the most explicit content when training its DALL-E model. The company also said it uses other safety guardrails, such as denying requests that ask for a public figure by name or seek explicit content.

Microsoft said that it was “continuing to investigate these images” and added that it had “strengthened our existing safety systems to further prevent our services from being misused to help generate images like them.” The company prohibits users from using its tools to create adult or intimate content without consent and warns repeat offenders that they may be blocked.

Fake pornography generated with software has been a blight since at least 2017, affecting unwilling celebrities , government figures , Twitch streamers , students and others. Patchy regulation leaves few victims with legal recourse; even fewer have a devoted fan base to drown out fake images with coordinated “Protect Taylor Swift” posts.

After the fake images of Ms. Swift went viral, Karine Jean-Pierre, the White House press secretary, called the situation “alarming” and said lax enforcement by social media companies of their own rules disproportionately affected women and girls. She said the Justice Department had recently funded the first national helpline for people targeted by image-based sexual abuse, which the department described as meeting a “rising need for services” related to the distribution of intimate images without consent. SAG-AFTRA , the union representing tens of thousands of actors, called the fake images of Ms. Swift and others a “theft of their privacy and right to autonomy.”

Artificially generated versions of Ms. Swift have also been used to promote scams involving Le Creuset cookware . A.I. was used to impersonate President Biden’s voice in robocalls dissuading voters from participating in the New Hampshire primary election. Tech experts say that as A.I. tools become more accessible and easier to use, audio spoofs and videos with realistic avatars could be created in mere minutes.

Researchers said the first sexually explicit A.I. image of Ms. Swift on the 4chan thread appeared on Jan. 6, 11 days before they were said to have appeared on Telegram and 12 days before they emerged on X. 404 Media reported on Jan. 25 that the viral Swift images had jumped into mainstream social media platforms from 4chan and a Telegram group dedicated to abusive images of women. The British news organization Daily Mail reported that week that a website known for sharing sexualized images of celebrities posted the Swift images on Jan. 15.

For several days, X blocked searches for Taylor Swift “with an abundance of caution so we can make sure that we were cleaning up and removing all imagery,” said Joe Benarroch, the company’s head of business operations.

Audio produced by Tally Abecassis .

Tiffany Hsu reports on misinformation and disinformation and its origins, movement and consequences. She has been a journalist for more than two decades. More about Tiffany Hsu

Explore Our Coverage of Artificial Intelligence

News  and Analysis

OpenAI announced that it was releasing a new version of ChatGPT that would remember all prior conversations with users  so it could use that information in future chats.

The F.T.C. outlawed unwanted robocalls generated by A.I. , amid growing concerns over election disinformation and consumer fraud facilitated by the technology.

Google has released Gemini, a smartphone app that behaves like a talking digital assistant as well as a conversational chatbot .

The Age of A.I.

Amid an intractable real estate crisis, fake luxury houses offer a delusion of one’s own. Here’s how A.I. is remodeling the fantasy home .

New technology has made it easier to insert digital, realistic-looking versions of soda cans and shampoo on videos on social media. A growing group of creators and advertisers is jumping at the chance for an additional revenue stream .

A start-up called Perplexity shows what’s possible for a search engine built from scratch with A.I. Are the days of turning to Google for answers numbered ?

Chafing at their dependence on the chipmaker Nvidia, Amazon, Google, Meta and Microsoft are racing to build A.I. chips of their own .

A.I. image generators are trained on other people’s artwork. Are the tools violating copyright in the process? A series of tests run with the technology suggests as much .

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The State of LGTBQ Inclusion in Video Games

The 2024 GLAAD Gaming Report maps the quantity, quality and diversity of lesbian, gay, bisexual, transgender, and queer (LGBTQ) characters in video games during the 2023 calendar year. Our State of LGBTQ Inclusivity in Gaming Report, measure LGBTQ representation in these forms of media. Similarly, our Social Media Safety Index documents LGBTQ safety across social media platforms. We are transparent about our measurement and are collaborative with industry leaders and businesses. This report was created to educate the game industry on the current state of LGBTQ representation that exists, make a facts-based business case for LGBTQ inclusion, and provide a playbook for more authentic representation.

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COMMENTS

  1. Customer Stories

    Solutions Services Support About Us Customer Stories Technology is fuel for great ideas. Our partnerships with bold brands show what happens when the two meet, and we love to tell their stories. The Dell Technologies digital transformation library showcases how some of the largest brands bring their ideas to life, and their products to market.

  2. Case Study on Dell in India

    Introduction Dell's presence in India is no surprise. India is one of the most important emerging markets in the world. For years, selling PCs in Asia largely meant China . However, PC makers have recognized the importance of the giant Indian market , its booming economy and annual growth at more than 9%.

  3. Dell in India: The Growth Strategies

    Abstract: In 2001, Dell, the world's largest PC manufacturer, set up its first fully-owned subsidiary in India. In 2003, Dell India witnessed sharp decline in its business as it had to encounter the anti-outsourcing backlash in the US.

  4. Dell's Business and Marketing Strategy in India

    Dell's Entry in India. Dell International started in India about seven or eight years back by opening a customer contact center at Bangalore in 2001. In 2003, the second contact center was opened at Hyderabad. The company operates its services from four centers based at Bangalore, Hyderabad, Chandigarh and Gurgoan.

  5. What makes Dell India's best consumer tech brand

    In the Forbes India -TRA Research Survey, Dell ranks No 1. Apple MacBook is 11th on the list followed by Hewlett Packard or HP (14) and Lenovo (23). Of the top vendors in the country, Dell ranks ...

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    Dell achieves top slot as India's Most Trusted Brand second year in a row in TRA's Brand Trust Report(BTR)2020, the tenth edition in its series. , , BW Marketing World, marketing world, dell ...

  7. PDF An operating system for powering video intelligence in India

    India is rapidly integrating smart technologies countrywide. ... This case study is for informational purposes only. Dell believes the information in this case study is accurate as of its publication date, April 2021. The information is subject to change without notice. Dell makes no warranties — express or implied — in this case study.

  8. 'Dell's India business grew 64% y-oy in FY22'

    Chuck Whitten, Co-Chief Operating Officer, in a media briefing, said, FY22 was a historic year for Dell Technologies. "We reached more than $100 billion in revenue and grew by 17%.

  9. PDF Case Study How Dell Does IT Device Standards

    Case Study How Dell Does IT Device Standards Print Check out this page on Dell.com! Download PDF (51k) View the full article as a PDF > Dell needed to ensure that employees could access the latest Dell devices to boost productivity and show customers the value of Dell products, while reducing nonstandard device configurations.

  10. Dell in India: The Growth Strategies

    In 2001, Dell, the worlds largest personal computer (PC) manufacturer, set up its first fully-owned subsidiary in India. In 2003, Dell India witnessed a sharp decline in its business as it had to Dell in India: The Growth Strategies | The Case Centre

  11. PDF "With Dell Technologies OEM Enabling cities

    warranties express or implied in this case study. Dell Technologies Outcome Ensuring cities are safer. Bharat Sanchar Nigam Limited (BSNL), which owns one of the largest telecom networks in India, is deploying iLocator to support location-based services for all of its mobile networks. iLocator will help BSNL pinpoint

  12. Case Studies

    Do more with Dell. Partner Program; Company Information

  13. Dell and the Indian PC market

    Dell and the Indian PC market. In 1984, 18 year old Michael dell, a student at the University of Texas, Austin set up a PC's limited as a part time business in his dorm room to sell IBM compatible computers built from stock components. In 1985 the company moved up the value chain and started assemble dell branded PC's, then in 1989 a ...

  14. PDF Analysis of marketing strategies of dell and challenges faced by

    Problem Statement- What are promotional strategies adopted by Dell to become to acquire a big market share in India. Laptop are used by various people sharing different purpose and work. Apart from this topography and landscape of India, economic circumstances also plays an important role. Case analysis : Motivational stories-

  15. PDF The Business Case for a Sustainable Supply Chain

    Ecosystem Pain Point In this case study, we will outline how Dell uses the concepts of circular economy to address the wider ecosystem pain points described in this section of the case study. E-waste is the world's fastest-growing waste stream, with a relatively low recycling rate overall.

  16. Dell and Alienware Open First Gaming Experience Store in India

    Dell Technologies and Alienware have opened India's first-ever gaming experience store in Nehru Place, New Delhi, giving gamers and enthusiasts a chance to explore the latest in gaming hardware. The store boasts a design that reflects Dell and Alienware's commitment to innovation, interaction, and community building, with a focus on immersive ...

  17. A Case Study on Dell Technologies and its CEO, Michael Dell

    As a leader who has twice led Dell to success, Michael Dell deserves to make people think more, so this article takes Dell as a case to analyze the leadership style of its founder Michael Dell and the followership style of his subordinates, as well as how these influence dell's attitude towards ethics and responsibility. View PDF Save to Library

  18. Dell asks employees to come to office 3 days a week or ...

    New Delhi, UPDATED: Feb 6, 2024 13:01 IST. Dell has announced that employees in hybrid roles must now report to company offices at least three days a week, or face potential career limitations. The mandate, disclosed in a memo sent to staff on Monday, reveals Dell's belief in the importance of in-person interactions for fostering innovation and ...

  19. Management Case Studies

    This management case study in PDF format (15 pages) gives an overview of Dell's business and marketing strategy in India. It gives an insight into the challenges Dell faces in India and attempts to answer if Dell's business model will be successful in India.

  20. Dell Archives

    This management case study briefly discusses Dell's channel strategy and partner program introduced to recapture its lost market leader position. The case further highlights how Dell has successfully transformed itself from its direct-sales-only mantra to building a successful reseller network within three years. Case Contents Introduction

  21. Case Studies

    Case studies related to Dell Technologies solutions for SAP Product page Video - Turn operations into outcomes with 4-socket servers SAP HANA SAP html Customer stories Read about customer success stories with Dell Technologies solutions for SAP. Intel SAP HANA SUSE SAP S/4HANA pdf Enabling the Intelligent Enterprise

  22. PDF Spring 2024 Dell Customer Service Case Study

    4. Give your contact phone number in case he has any questions after the call ends. 5. Thank the customer for calling Dell Technologies. Tips for a Successful Service Call Build Rapport Personalized conversation builds trust. For example, you can assure the customer that you are working to get his son back to being able to use his computer.

  23. E-commerce Competition in India: The Case of Flipkart and Amazon

    The case of Flipkart and Amazon highlights the challenges of regulating e-commerce markets. While these companies have brought significant benefits to consumers, their growing dominance raises concerns about the future of competition and the livelihoods of small retailers. The outcome of the CCI's investigation and the government's response ...

  24. Fake and Explicit Images of Taylor Swift Started on 4chan, Study Says

    Graphika, a research firm that studies disinformation, traced the images back to one community on 4chan, a message board known for sharing hate speech, conspiracy theories and, increasingly ...

  25. 2024 GLAAD Gaming Report: The State of LGBTQ Inclusion in Video Games

    The 2024 GLAAD Gaming Report maps the quantity, quality and diversity of lesbian, gay, bisexual, transgender, and queer (LGBTQ) characters in video games during the 2023 calendar year. Our State of LGBTQ Inclusivity in Gaming Report, measure LGBTQ representation in these forms of media. Similarly, our Social Media Safety Index documents LGBTQ ...