what is a creative writing focus

What Is Creative Writing? (Ultimate Guide + 20 Examples)

Creative writing begins with a blank page and the courage to fill it with the stories only you can tell.

I face this intimidating blank page daily–and I have for the better part of 20+ years.

In this guide, you’ll learn all the ins and outs of creative writing with tons of examples.

What Is Creative Writing (Long Description)?

Creative Writing is the art of using words to express ideas and emotions in imaginative ways. It encompasses various forms including novels, poetry, and plays, focusing on narrative craft, character development, and the use of literary tropes.

Table of Contents

Let’s expand on that definition a bit.

Creative writing is an art form that transcends traditional literature boundaries.

It includes professional, journalistic, academic, and technical writing. This type of writing emphasizes narrative craft, character development, and literary tropes. It also explores poetry and poetics traditions.

In essence, creative writing lets you express ideas and emotions uniquely and imaginatively.

It’s about the freedom to invent worlds, characters, and stories. These creations evoke a spectrum of emotions in readers.

Creative writing covers fiction, poetry, and everything in between.

It allows writers to express inner thoughts and feelings. Often, it reflects human experiences through a fabricated lens.

Types of Creative Writing

There are many types of creative writing that we need to explain.

Some of the most common types:

• Short stories
• Screenplays
• Flash fiction
• Creative Nonfiction

Short Stories (The Brief Escape)

Short stories are like narrative treasures.

They are compact but impactful, telling a full story within a limited word count. These tales often focus on a single character or a crucial moment.

Short stories are known for their brevity.

They deliver emotion and insight in a concise yet powerful package. This format is ideal for exploring diverse genres, themes, and characters. It leaves a lasting impression on readers.

Example: Emma discovers an old photo of her smiling grandmother. It’s a rarity. Through flashbacks, Emma learns about her grandmother’s wartime love story. She comes to understand her grandmother’s resilience and the value of joy.

Novels (The Long Journey)

Novels are extensive explorations of character, plot, and setting.

They span thousands of words, giving writers the space to create entire worlds. Novels can weave complex stories across various themes and timelines.

The length of a novel allows for deep narrative and character development.

Readers get an immersive experience.

Example: Across the Divide tells of two siblings separated in childhood. They grow up in different cultures. Their reunion highlights the strength of family bonds, despite distance and differences.

Poetry (The Soul’s Language)

Poetry expresses ideas and emotions through rhythm, sound, and word beauty.

It distills emotions and thoughts into verses. Poetry often uses metaphors, similes, and figurative language to reach the reader’s heart and mind.

Poetry ranges from structured forms, like sonnets, to free verse.

The latter breaks away from traditional formats for more expressive thought.

Example: Whispers of Dawn is a poem collection capturing morning’s quiet moments. “First Light” personifies dawn as a painter. It brings colors of hope and renewal to the world.

Plays (The Dramatic Dialogue)

Plays are meant for performance. They bring characters and conflicts to life through dialogue and action.

This format uniquely explores human relationships and societal issues.

Playwrights face the challenge of conveying setting, emotion, and plot through dialogue and directions.

Example: Echoes of Tomorrow is set in a dystopian future. Memories can be bought and sold. It follows siblings on a quest to retrieve their stolen memories. They learn the cost of living in a world where the past has a price.

Screenplays (Cinema’s Blueprint)

Screenplays outline narratives for films and TV shows.

They require an understanding of visual storytelling, pacing, and dialogue. Screenplays must fit film production constraints.

Example: The Last Light is a screenplay for a sci-fi film. Humanity’s survivors on a dying Earth seek a new planet. The story focuses on spacecraft Argo’s crew as they face mission challenges and internal dynamics.

Memoirs (The Personal Journey)

Memoirs provide insight into an author’s life, focusing on personal experiences and emotional journeys.

They differ from autobiographies by concentrating on specific themes or events.

Memoirs invite readers into the author’s world.

They share lessons learned and hardships overcome.

Example: Under the Mango Tree is a memoir by Maria Gomez. It shares her childhood memories in rural Colombia. The mango tree in their yard symbolizes home, growth, and nostalgia. Maria reflects on her journey to a new life in America.

Flash Fiction (The Quick Twist)

Flash fiction tells stories in under 1,000 words.

It’s about crafting compelling narratives concisely. Each word in flash fiction must count, often leading to a twist.

This format captures life’s vivid moments, delivering quick, impactful insights.

Example: The Last Message features an astronaut’s final Earth message as her spacecraft drifts away. In 500 words, it explores isolation, hope, and the desire to connect against all odds.

Creative Nonfiction (The Factual Tale)

Creative nonfiction combines factual accuracy with creative storytelling.

This genre covers real events, people, and places with a twist. It uses descriptive language and narrative arcs to make true stories engaging.

Creative nonfiction includes biographies, essays, and travelogues.

Example: Echoes of Everest follows the author’s Mount Everest climb. It mixes factual details with personal reflections and the history of past climbers. The narrative captures the climb’s beauty and challenges, offering an immersive experience.

Fantasy (The World Beyond)

Fantasy transports readers to magical and mythical worlds.

It explores themes like good vs. evil and heroism in unreal settings. Fantasy requires careful world-building to create believable yet fantastic realms.

Example: The Crystal of Azmar tells of a young girl destined to save her world from darkness. She learns she’s the last sorceress in a forgotten lineage. Her journey involves mastering powers, forming alliances, and uncovering ancient kingdom myths.

Science Fiction (The Future Imagined)

Science fiction delves into futuristic and scientific themes.

It questions the impact of advancements on society and individuals.

Science fiction ranges from speculative to hard sci-fi, focusing on plausible futures.

Example: When the Stars Whisper is set in a future where humanity communicates with distant galaxies. It centers on a scientist who finds an alien message. This discovery prompts a deep look at humanity’s universe role and interstellar communication.

Watch this great video that explores the question, “What is creative writing?” and “How to get started?”:

What Are the 5 Cs of Creative Writing?

The 5 Cs of creative writing are fundamental pillars.

They guide writers to produce compelling and impactful work. These principles—Clarity, Coherence, Conciseness, Creativity, and Consistency—help craft stories that engage and entertain.

They also resonate deeply with readers. Let’s explore each of these critical components.

Clarity makes your writing understandable and accessible.

It involves choosing the right words and constructing clear sentences. Your narrative should be easy to follow.

In creative writing, clarity means conveying complex ideas in a digestible and enjoyable way.

Coherence ensures your writing flows logically.

It’s crucial for maintaining the reader’s interest. Characters should develop believably, and plots should progress logically. This makes the narrative feel cohesive.

Conciseness

Conciseness is about expressing ideas succinctly.

It’s being economical with words and avoiding redundancy. This principle helps maintain pace and tension, engaging readers throughout the story.

Creativity is the heart of creative writing.

It allows writers to invent new worlds and create memorable characters. Creativity involves originality and imagination. It’s seeing the world in unique ways and sharing that vision.

Consistency

Consistency maintains a uniform tone, style, and voice.

It means being faithful to the world you’ve created. Characters should act true to their development. This builds trust with readers, making your story immersive and believable.

Is Creative Writing Easy?

Creative writing is both rewarding and challenging.

Crafting stories from your imagination involves more than just words on a page. It requires discipline and a deep understanding of language and narrative structure.

Exploring complex characters and themes is also key.

Refining and revising your work is crucial for developing your voice.

The ease of creative writing varies. Some find the freedom of expression liberating.

Others struggle with writer’s block or plot development challenges. However, practice and feedback make creative writing more fulfilling.

What Does a Creative Writer Do?

A creative writer weaves narratives that entertain, enlighten, and inspire.

Writers explore both the world they create and the emotions they wish to evoke. Their tasks are diverse, involving more than just writing.

Creative writers develop ideas, research, and plan their stories.

They create characters and outline plots with attention to detail. Drafting and revising their work is a significant part of their process. They strive for the 5 Cs of compelling writing.

Writers engage with the literary community, seeking feedback and participating in workshops.

They may navigate the publishing world with agents and editors.

Creative writers are storytellers, craftsmen, and artists. They bring narratives to life, enriching our lives and expanding our imaginations.

How to Get Started With Creative Writing?

Embarking on a creative writing journey can feel like standing at the edge of a vast and mysterious forest.

The path is not always clear, but the adventure is calling.

Here’s how to take your first steps into the world of creative writing:

• Find a time of day when your mind is most alert and creative.
• Create a comfortable writing space free from distractions.
• Use prompts to spark your imagination. They can be as simple as a word, a phrase, or an image.
• Try writing for 15-20 minutes on a prompt without editing yourself. Let the ideas flow freely.
• Reading is fuel for your writing. Explore various genres and styles.
• Pay attention to how your favorite authors construct their sentences, develop characters, and build their worlds.
• Don’t pressure yourself to write a novel right away. Begin with short stories or poems.
• Small projects can help you hone your skills and boost your confidence.
• Look for writing groups in your area or online. These communities offer support, feedback, and motivation.
• Participating in workshops or classes can also provide valuable insights into your writing.
• Understand that your first draft is just the beginning. Revising your work is where the real magic happens.
• Be open to feedback and willing to rework your pieces.
• Carry a notebook or digital recorder to jot down ideas, observations, and snippets of conversations.
• These notes can be gold mines for future writing projects.

Final Thoughts: What Is Creative Writing?

Creative writing is an invitation to explore the unknown, to give voice to the silenced, and to celebrate the human spirit in all its forms.

Check out these creative writing tools (that I highly recommend):

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What is Creative Writing? A Key Piece of the Writer’s Toolbox

Not all writing is the same and there’s a type of writing that has the ability to transport, teach, and inspire others like no other.

Creative writing stands out due to its unique approach and focus on imagination. Here’s how to get started and grow as you explore the broad and beautiful world of creative writing!

What is Creative Writing?

Creative writing is a form of writing that extends beyond the bounds of regular professional, journalistic, academic, or technical forms of literature. It is characterized by its emphasis on narrative craft, character development, and the use of literary tropes or poetic techniques to express ideas in an original and imaginative way.

Creative writing can take on various forms such as:

• short stories
• screenplays

It’s a way for writers to express their thoughts, feelings, and ideas in a creative, often symbolic, way . It’s about using the power of words to transport readers into a world created by the writer.

5 Key Characteristics of Creative Writing

Creative writing is marked by several defining characteristics, each working to create a distinct form of expression:

1. Imagination and Creativity: Creative writing is all about harnessing your creativity and imagination to create an engaging and compelling piece of work. It allows writers to explore different scenarios, characters, and worlds that may not exist in reality.

2. Emotional Engagement: Creative writing often evokes strong emotions in the reader. It aims to make the reader feel something — whether it’s happiness, sorrow, excitement, or fear.

3. Originality: Creative writing values originality. It’s about presenting familiar things in new ways or exploring ideas that are less conventional.

4. Use of Literary Devices: Creative writing frequently employs literary devices such as metaphors, similes, personification, and others to enrich the text and convey meanings in a more subtle, layered manner.

5. Focus on Aesthetics: The beauty of language and the way words flow together is important in creative writing. The aim is to create a piece that’s not just interesting to read, but also beautiful to hear when read aloud.

Remember, creative writing is not just about producing a work of art. It’s also a means of self-expression and a way to share your perspective with the world. Whether you’re considering it as a hobby or contemplating a career in it, understanding the nature and characteristics of creative writing can help you hone your skills and create more engaging pieces .

For more insights into creative writing, check out our articles on creative writing jobs and what you can do with a creative writing degree and is a degree in creative writing worth it .

Styles of Creative Writing

To fully understand creative writing , you must be aware of the various styles involved. Creative writing explores a multitude of genres, each with its own unique characteristics and techniques.

Poetry is a form of creative writing that uses expressive language to evoke emotions and ideas. Poets often employ rhythm, rhyme, and other poetic devices to create pieces that are deeply personal and impactful. Poems can vary greatly in length, style, and subject matter, making this a versatile and dynamic form of creative writing.

Short Stories

Short stories are another common style of creative writing. These are brief narratives that typically revolve around a single event or idea. Despite their length, short stories can provide a powerful punch, using precise language and tight narrative structures to convey a complete story in a limited space.

Novels represent a longer form of narrative creative writing. They usually involve complex plots, multiple characters, and various themes. Writing a novel requires a significant investment of time and effort; however, the result can be a rich and immersive reading experience.

Screenplays

Screenplays are written works intended for the screen, be it television, film, or online platforms. They require a specific format, incorporating dialogue and visual descriptions to guide the production process. Screenwriters must also consider the practical aspects of filmmaking, making this an intricate and specialized form of creative writing.

If you’re interested in this style, understanding creative writing jobs and what you can do with a creative writing degree can provide useful insights.

Writing for the theater is another specialized form of creative writing. Plays, like screenplays, combine dialogue and action, but they also require an understanding of the unique dynamics of the theatrical stage. Playwrights must think about the live audience and the physical space of the theater when crafting their works.

Each of these styles offers unique opportunities for creativity and expression. Whether you’re drawn to the concise power of poetry, the detailed storytelling of novels, or the visual language of screenplays and plays, there’s a form of creative writing that will suit your artistic voice. The key is to explore, experiment, and find the style that resonates with you.

For those looking to spark their creativity, our article on creative writing prompts offers a wealth of ideas to get you started.

Importance of Creative Writing

Understanding what is creative writing involves recognizing its value and significance. Engaging in creative writing can provide numerous benefits – let’s take a closer look.

Developing Creativity and Imagination

Creative writing serves as a fertile ground for nurturing creativity and imagination. It encourages you to think outside the box, explore different perspectives, and create unique and original content. This leads to improved problem-solving skills and a broader worldview , both of which can be beneficial in various aspects of life.

Through creative writing, one can build entire worlds, create characters, and weave complex narratives, all of which are products of a creative mind and vivid imagination. This can be especially beneficial for those seeking creative writing jobs and what you can do with a creative writing degree .

Enhancing Communication Skills

Creative writing can also play a crucial role in honing communication skills. It demands clarity, precision, and a strong command of language. This helps to improve your vocabulary, grammar, and syntax, making it easier to express thoughts and ideas effectively .

Moreover, creative writing encourages empathy as you often need to portray a variety of characters from different backgrounds and perspectives. This leads to a better understanding of people and improved interpersonal communication skills.

Exploring Emotions and Ideas

One of the most profound aspects of creative writing is its ability to provide a safe space for exploring emotions and ideas. It serves as an outlet for thoughts and feelings , allowing you to express yourself in ways that might not be possible in everyday conversation.

Writing can be therapeutic, helping you process complex emotions, navigate difficult life events, and gain insight into your own experiences and perceptions. It can also be a means of self-discovery , helping you to understand yourself and the world around you better.

So, whether you’re a seasoned writer or just starting out, the benefits of creative writing are vast and varied. For those interested in developing their creative writing skills, check out our articles on creative writing prompts and how to teach creative writing . If you’re considering a career in this field, you might find our article on is a degree in creative writing worth it helpful.

4 Steps to Start Creative Writing

Creative writing can seem daunting to beginners, but with the right approach, anyone can start their journey into this creative field. Here are some steps to help you start creative writing .

1. Finding Inspiration

The first step in creative writing is finding inspiration . Inspiration can come from anywhere and anything. Observe the world around you, listen to conversations, explore different cultures, and delve into various topics of interest.

Reading widely can also be a significant source of inspiration. Read different types of books, articles, and blogs. Discover what resonates with you and sparks your imagination.

For structured creative prompts, visit our list of creative writing prompts to get your creative juices flowing.

Editor’s Note : When something excites or interests you, stop and take note – it could be the inspiration for your next creative writing piece.

2. Planning Your Piece

Once you have an idea, the next step is to plan your piece . Start by outlining:

• the main points

Remember, this can serve as a roadmap to guide your writing process. A plan doesn’t have to be rigid. It’s a flexible guideline that can be adjusted as you delve deeper into your writing. The primary purpose is to provide direction and prevent writer’s block.

3. Writing Your First Draft

After planning your piece, you can start writing your first draft . This is where you give life to your ideas and breathe life into your characters.

Don’t worry about making it perfect in the first go. The first draft is about getting your ideas down on paper . You can always refine and polish your work later. And if you don’t have a great place to write that first draft, consider a journal for writing .

4. Editing and Revising Your Work

The final step in the creative writing process is editing and revising your work . This is where you fine-tune your piece, correct grammatical errors, and improve sentence structure and flow.

Editing is also an opportunity to enhance your storytelling . You can add more descriptive details, develop your characters further, and make sure your plot is engaging and coherent.

Remember, writing is a craft that improves with practice . Don’t be discouraged if your first few pieces don’t meet your expectations. Keep writing, keep learning, and most importantly, enjoy the creative process.

For more insights on creative writing, check out our articles on how to teach creative writing or creative writing activities for kids.

Tips to Improve Creative Writing Skills

Understanding what is creative writing is the first step. But how can one improve their creative writing skills? Here are some tips that can help.

Read Widely

Reading is a vital part of becoming a better writer. By immersing oneself in a variety of genres, styles, and authors, one can gain a richer understanding of language and storytelling techniques . Different authors have unique voices and methods of telling stories, which can serve as inspiration for your own work. So, read widely and frequently!

Practice Regularly

Like any skill, creative writing improves with practice. Consistently writing — whether it be daily, weekly, or monthly — helps develop your writing style and voice . Using creative writing prompts can be a fun way to stimulate your imagination and get the words flowing.

Attend Writing Workshops and Courses

Formal education such as workshops and courses can offer structured learning and expert guidance. These can provide invaluable insights into the world of creative writing, from understanding plot development to character creation. If you’re wondering is a degree in creative writing worth it, these classes can also give you a taste of what studying creative writing at a higher level might look like .

Joining Writing Groups and Communities

Being part of a writing community can provide motivation, constructive feedback, and a sense of camaraderie. These groups often hold regular meetings where members share their work and give each other feedback. Plus, it’s a great way to connect with others who share your passion for writing.

Seeking Feedback on Your Work

Feedback is a crucial part of improving as a writer. It offers a fresh perspective on your work, highlighting areas of strength and opportunities for improvement. Whether it’s from a writing group, a mentor, or even friends and family, constructive criticism can help refine your writing .

Start Creative Writing Today!

Remember, becoming a proficient writer takes time and patience. So, don’t be discouraged by initial challenges. Keep writing, keep learning, and most importantly, keep enjoying the process. Who knows, your passion for creative writing might even lead to creative writing jobs and what you can do with a creative writing degree .

Happy writing!

Brooks Manley

Creative Primer  is a resource on all things journaling, creativity, and productivity. We’ll help you produce better ideas, get more done, and live a more effective life.

My name is Brooks. I do a ton of journaling, like to think I’m a creative (jury’s out), and spend a lot of time thinking about productivity. I hope these resources and product recommendations serve you well. Reach out if you ever want to chat or let me know about a journal I need to check out!

Here’s my favorite journal for 2024: 

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What is Creative Writing?

Discover What Is Creative Writing as we unravel the art of self-expression through words. In this blog, learn the meaning and techniques of creative writing, igniting your imagination and honing your storytelling skills. Unlock the world of literary creativity and learn how to craft compelling narratives that captivate readers.

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Creative Writing is a form of art that allows people to express their thoughts, ideas, and emotions through the written word. It is a mode of self-expression that combines imagination with linguistic skills to create compelling narratives, poems, and other forms of literature. A Statista survey found that 76,300 Authors, Writers and Translators work in the United Kingdom alone in 2023. This shows Creative Writing is a demanding career worldwide.To know more about it, read this blog, to learn What is Creative Writing, how to write captivating narratives, and discover the essence of expressive writing.

Table of Contents  

1) Understanding What is Creative Writing   

2) Key elements of Creative Writing   

3) Types of Creative Writing  

4)  Importance of Creative Writing

5) The Creative Writing process  

6) Tips for effective Content Writing  

7) Conclusion  

Understanding What is Creative Writing

Creative Writing is the art of crafting original content that elicits readers' emotions, thoughts, and imagination. Unlike Academic or Technical Writing, Creative Writing allows for more personal expression and imaginative exploration. It encompasses various forms such as fiction, poetry, non-fiction, and drama, all of which share the common thread of artistic storytelling.    

Key elements of Creative Writing  

2) Character development: Compelling characters are the heart of any great story. Through careful development, characters become relatable, complex, and capable of driving the plot forward.    

3) Setting and atmosphere: The setting and atmosphere create the backdrop for the story. By skilfully crafting these elements, Writers can enhance the overall mood and tone, allowing readers to feel like they're living within the story's world.    

4) Plot and storytelling: A well-crafted story keeps readers engaged and invested in the narrative's progression. This includes introducing conflicts, building tension, and crafting satisfying resolutions .    

5) Dialogue and voice: Dialogue adds authenticity to characters and provides insight into their personalities. A distinctive narrative voice also contributes to the story's uniqueness and captivates readers.   

Types of Creative Writing  

Creative Writing encompasses various genres and forms, each offering a unique platform for expressing creativity, storytelling, and emotion. As you delve into the world of Creative Writing, it's essential to explore the various types and discover which resonates with you the most. Here are some of the prominent types of Creative Writing:   

1) Fiction  

Fiction is perhaps the most well-known type of Creative Writing. It involves inventing characters, settings, and plotlines from scratch. Writers have the freedom to create entire worlds and realities, whether they're set in the past, present, future, or even in alternate dimensions.

Novels, short stories, novellas, and flash fiction are all forms of fiction that engage readers through compelling characters, intriguing conflicts, and imaginative settings. From fantasy realms to gritty crime dramas, fiction transports readers to new and exciting places.

2) Poetry  

Poetry is the art of condensing language to evoke emotions, provoke thoughts, and communicate complex ideas using rhythm, rhyme, and vivid imagery. Poems' conciseness requires Writers to choose their words carefully, often crafting multiple layers of meaning within a few lines.

Poetry can take various forms, including sonnets, haikus, free verse, and slam poetry. Each form carries its own rules and conventions, allowing Poets to experiment with structure and sound to create impactful compositions. Moreover, poetry delves into the depth of emotions, exploring themes ranging from love and nature to social issues and personal reflections.

3) Creative non-fiction

Non-fiction writing draws from real-life experiences, observations, and research to convey information, insights, and personal perspectives. This form includes genres such as essays, memoirs, biographies, autobiographies, and journalistic pieces.

Non-fiction Writers blend storytelling with factual accuracy, presenting their ideas in a compelling and informative manner. Personal essays offer a glimpse into the writer's thoughts and experiences. At the same time, memoirs and autobiographies share personal journeys and reflections, connecting readers with the author's life story.    

4) Drama and playwriting  

Playwriting is the creation of scripts for theatrical performances. The challenge lies in crafting engaging dialogue and constructing scenes that captivate both the audience and the performers.

Dramatic Writing requires an understanding of pacing, character motivations, and the visual aspects of storytelling. While Theatrical Writing requires a keen sense of the following:    

a) Character dynamics: Building relationships between characters and exploring their motivations and conflicts. 

b)  Stage directions: Providing clear instructions for actors, directors, and stage designers to bring the play to life.

c) Dramatic structure: Crafting acts and scenes that build tension and engage the audience.  

5) Satire and humour  

Satire and humour utilise wit, sarcasm, and clever wordplay to critique and mock societal norms, institutions, and human behaviour. This form of Creative Writing often challenges readers to view the world from a different perspective.

Moreover, it encourages them to question established conventions. Satirical works, whether in literature, essays, or satirical news articles, aim to entertain while also prompting reflection on serious topics. 

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Importance of Creative Writing  

Creative Writing holds a profound significance beyond its role as a literary pursuit. It bridges imagination and reality, fostering personal growth, communication skills, and cultural preservation. Here's a closer look at why Creative Writing is of paramount importance:   

1) Personal expression and catharsis  

Creative Writing is a sanctuary for self-expression. Individuals can voice their innermost thoughts, emotions, and experiences through poetry, stories, and essays. This act of sharing vulnerabilities and joy brings about a cathartic release, offering a therapeutic outlet for emotional expression. Moreover, it cultivates a deeper understanding of oneself, promoting self-awareness and self-acceptance.   

2) Cultivation of communication skills  

The art of Creative Writing cultivates effective Communication Skills that transcend the written word. Writers learn to convey ideas, concepts, and feelings coherently and captivatingly.

This proficiency extends to verbal communication, enabling Writers to articulate their thoughts with clarity and eloquence. As a result, it enriches interpersonal relationships and professional endeavours.   

3) Nurturing empathy and perspective  

Writers develop a heightened sense of empathy as they craft diverse characters and explore multifaceted narratives. Immersing oneself in the shoes of different characters fosters understanding and tolerance for various viewpoints and backgrounds. Readers, in turn, experience this empathy, gaining insight into the complexities of human nature and the diverse tapestry of human experience.    

4) Exploration of social issues  

Writers wield the power to effect change through their words. They can shed light on societal issues, challenge norms, and provoke critical conversations. By addressing topics such as social justice, equality, and environmental concerns, Creative Writing becomes a catalyst for positive transformation and advocacy.   

5) Connection and impact  

Creative Writing builds bridges between individuals by establishing connections on emotional and intellectual levels. Stories resonate across cultures, transcending geographical and temporal boundaries. The impact of a well-crafted story can be enduring, leaving a mark on readers' hearts and minds.

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The Creative Writing process 

Creating a compelling piece of Creative Writing is a journey that involves a series of steps, each contributing to the evolution of your story. Whether you're crafting a short story, a novel, or a poem, here's a breakdown of the Creative Writing process in eight essential steps:  

1) Finding inspiration  

The process begins with a moment of inspiration—a fleeting thought, an intriguing image, or a powerful emotion. Inspiration can strike anywhere—nature, experiences, dreams, or simple observation.

Keep a journal or digital note-taking app to capture these sparks of inspiration as they occur. Explore your interests, passions, and emotions to identify themes and ideas that resonate with you.  

2) Exploring ideas and brainstorming   

Once you've identified an inspiring concept, delve deeper. Brainstorm ideas related to characters, settings, conflicts, and themes. Jot down all possibilities, allowing your imagination to roam freely. This stage is about generating a wealth of creative options that will serve as building blocks for your story. 

3) Planning and outlining  

Organise your thoughts by creating an outline. Outline your story's major plot points, character arcs, and pivotal moments. This outline acts as a roadmap, guiding you through the narrative's progression while providing flexibility for creative surprises.   

4) Writing the first draft  

Once you are done with your outline, start writing your first draft. Don't worry about perfection—focus on getting your ideas onto paper. Let your creativity flow and allow your characters to surprise you. The goal is to have a complete manuscript, even if it's messy and imperfect.  

5) Revising for content  

Once the first draft is complete, take a step back before revisiting your work. During this stage, focus on revising for content. Analyse the structure of your plot, the development of your characters, and the coherence of your themes. Make necessary changes, add details, and refine dialogue. Ensure that your story's foundation is solid before moving on.  

6) Editing and polishing  

Edit your Manuscript for grammar, punctuation, sentence structure, and style. Pay attention to clarity and consistency. Also, focus on enhancing the flow of your writing and creating a polished narrative that engages readers. 

7) Feedback and peer review 

Share your revised work with others—friends, writing groups, or beta readers—to gather feedback. Constructive criticism can highlight blind spots and offer perspectives you might have missed. Use this feedback to refine your work further.  

8) Finalising and proofreading  

Incorporate the feedback you've received and make final revisions. Proofread meticulously for any remaining errors. Ensure that your work is formatted correctly and adheres to any submission guidelines if you plan to publish or share it.  

Tips for effective Creative Writing  

Here are some of the useful tips you should consider incorporating in your process of writing :  

1) Show, don't tell: Instead of directly stating emotions or details, "showing" involves using actions, thoughts, and dialogue to convey information. This technique allows readers to draw their own conclusions and become more immersed in the story.  

2) Use of metaphors and similes: Metaphors and similes offer creative ways to describe complex concepts by comparing them to something familiar. These literary devices add depth and creativity to your writing.  

3) Building suspense and tension: By strategically withholding information and creating unanswered questions, Writers can build suspense and keep readers eagerly turning pages.  

4) Crafting memorable beginnings and endings: A strong opening captures readers' attention, while a satisfying conclusion leaves a lasting impact. These elements bookend your story and influence readers' overall impression.  

5) Experimenting with point of view: The choice of point of view (first person, third person, etc.) shapes how readers experience the story. Experimenting with different perspectives can lead to unique narrative opportunities.  

Conclusion   

We hope this blog gave you a clear idea of What is Creative Writing, along with its process and useful tips. The Creative Writing process is not linear; you might find yourself revisiting earlier steps as your story evolves. Embrace the journey, allowing your writing to develop and transform through each phase. 

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Frequently Asked Questions

a) Literary Agent

b) Screenwriter

c) Video Game Story Writer

d) Copywriter

e) Website Editor

f) Creative Director

There are several resources or recommended readings which can help you to hone your Creative Writing skills. Here we have discussed some of such resources:

a) “On Writing: A Memoir of the Craft" by Stephen King

b) "Bird by Bird: Some Instructions on Writing and Life" by Anne Lamott

c) "Writing Down the Bones: Freeing the Writer Within" by Natalie Goldberg

d) Joining book clubs

e) Reading a variety of authors and genre

f) Practicing writing regular prompts and exercises.

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Writing Studio

Finding your focus in a writing project.

In an effort to make our handouts more accessible, we have begun converting our PDF handouts to web pages. Download this page as a PDF: Finding Focus in a Writing Project Return to Writing Studio Handouts

Each writing project presents its own organizational challenges. Sometimes a writer can go on and on for pages with examples that prove a point…only she hasn’t quite figured out what that point is or noticed that all of her examples make the same basic illustration.

Other times a writer has great ideas, but can’t quite figure out how to begin writing (ever try explaining a five-hundred-page novel AND its relation to jazz in just under 7 pages?). For such assignments, it’s important to find your focus .

Having a focus will help make the purpose of your writing clear and allow readers to follow your reasoning with ease.

Defining Focus and How to Find It

Focus is the controlling idea, main point, or guiding principle of your writing. Strong writing has a very clear focus with secondary and related ideas positioned in order to supplement or support it.

Focus is not something a writer necessarily has at the beginning of the writing process, but something she “finds” and refines through exploration, drafting, and revision. If you find yourself making broad generalizations, rather than specific claims, you should check on your focus.

Questions To Help Bring Your Writing Into Focus

There is no exact formula for finding focus within your writing, but a few questions might help you zero in on your topic:

Question 1: What’s Most Important?

• If I have two divergent ideas, which one do I find more compelling? For analyses, do I need to explain the entire text being analyzed to make my point, or can it be made by using a few sections?

Question 2: What does the assignment ask me to do?

• What will my readers be looking for? Are they more concerned with my textual arguments, my contextual arguments, my explanation or summary of the issue, or my own view? Will they be looking for breadth, depth, or something else? Should I focus on one aspect of a particular issue rather than taking on the entire problem?

Question 3: What will my readers need to know more about?

• Have I provided complete and detailed explanations that will guide my readers forward and keep the argument on course?

Question 4: How well does my organization and structure serve my larger purpose?

• Can I identify a logical progression of ideas within the essay? Might there be a better order for the content / argument?
• Do I develop my points with minimal distraction? Or do I get muddled in tangential explanations and extraneous information?

Additional Techniques to Help You Find Focus

Technique 1: listing.

When you have several broad ideas to contend with, sometimes it’s best to just get them onto the page and out of your system. Listing allows you to categorize your ideas before committing to one. Here’s how it works:

• Start with the overarching idea. It could be about the main character, an important theme, a major scene, a particular argument, etc.
• Under that idea, begin listing whatever comes to mind in association with it. As you go, your list items may or may not become more specific.
• If your items are becoming more and more specific, you might have the beginnings of an outline. Step back and see which items might make a more manageable topic.
• If your items are not becoming more specific, try to circle and connect any related terms that you have listed. Do any patterns begin to emerge? If several words or concepts seem to be related, begin a new list with these as your starting point.

Technique 2: Outlining

Outlining is great when your topic is fairly well developed, but you aren’t quite sure how you want to tackle it. It allows you to roughly map the progress of your paper before committing to the actual writing. The trick, of course, is knowing when to follow it and when to modify it (know when to hold ‘em; know when to fold ‘em). For a standard 5-7 page paper, your outline should not exceed one page. If you find that your subheadings are growing exponentially, it’s a good bet that your main headings are too broad.

Technique 3: Draft Map

Draft maps are great when you’ve already written a first draft and want to examine the larger structure of your paper. They allow you to see which paragraphs support your thesis and which paragraphs do not.

• Identify your thesis statement or controlling ideas in the introduction. If you have more than one major claim, label each one (e.g. A, B, C or color code them).
• Identify the topic sentence or main idea of each of your paragraphs.
• Once you’ve identified the main idea of each paragraph, label them according to the main ideas outlined in your introduction. If a paragraph doesn’t fit, give it another label (i.e. if your paragraph doesn’t fit major claims A-C, give it the letter D).
• Tally your results: Is there a vast difference between your introduction and the ideas in your paragraphs? Is one idea treated significantly more than another? If so, perhaps you should consider refocusing on this idea rather than attempting to tackle the others or consider devoting more time to the other ideas.

Last revised: 07/2008 | Adapted for web delivery: 12/2021 In order to access certain content on this page, you may need to download Adobe Acrobat Reader or an equivalent PDF viewer software.

Creative Writing Explained: A Guide for all Writers

What is creative writing, the elements of creative writing, what are the forms of creative writing, understanding creative fiction and creative non-fiction, how to get started in creative writing, effective tips for writers, interesting creative writing exercises for writers.

Creative fiction and its types

Short stories, plays and screenplays, creative nonfiction and its types.

Freewriting

Juxtaposition, show, don’t tell, narrative structure and plotting, spend time with your characters, take a step back.

I am interested in writing, but I cannot classify my writings

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Creative Writing

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• A - Z List of Writing Skills

The Essentials of Writing

• Common Mistakes in Writing
• Introduction to Grammar
• Improving Your Grammar
• Active and Passive Voice
• Punctuation
• Clarity in Writing
• Writing Concisely
• Coherence in Writing
• Gender Neutral Language
• Figurative Language
• When to Use Capital Letters
• Using Plain English
• Writing in UK and US English
• Understanding (and Avoiding) Clichés
• The Importance of Structure
• Know Your Audience
• Know Your Medium
• Formal and Informal Writing Styles
• Note-Taking from Reading
• Note-Taking for Verbal Exchanges
• Top Tips for Writing Fiction
• Writer's Voice
• Writing for Children
• Writing for Pleasure
• Writing for the Internet
• Journalistic Writing
• Technical Writing
• Academic Writing
• Editing and Proofreading

Writing Specific Documents

• Writing a CV or Résumé
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• Writing Reviews
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• Writing Your Dissertation or Thesis

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Creative writing is loosely defined as more or less any form of original writing: anything that involves creativity and ‘making things up’. It can therefore be defined simply as writing that falls outside the usual bounds of journalistic, academic, technical or professional writing.

Creative writing is generally considered to encompass all fiction writing, as well as poetry, and many people also include writing plays and screenplays.

The focus of creative writing is generally, but not invariably, on the narrative arc and character development. It is therefore very different from writing such as journalistic writing , which may aim to tell stories, but is focused on facts.

Elements of Creative Writing

There are many different forms of creative writing, and they all have their own features. However, many types of creative writing also share some common features. These include:

1. A strong plot or narrative arc

The plot, also known as the ‘narrative arc’, is the unique ‘story’ of your writing. It describes what happens to your characters.

It is fair to say that this is a feature of all creative writing, and is effectively what distinguishes it from other forms of writing. Without a story, you are simply providing facts. There is a place for that—but it is not creative writing.

A plot does not have to cover a long period of time, or even have a clear ending. If you consider many short stories, they are very much a snapshot in time. You enter the characters’ lives at a particular point, and often leave them shortly afterwards. You do not necessarily know what happens next. Some of the most frightening stories are those where your imagination fills in the gaps (a good example of this is Daphne Du Maurier’s short story The Birds , later made into a film by Alfred Hitchcock).

Even a poem has a story (see box).

Narrative arc in poetry

It is possible to suggest that much poetry, especially more modern poetry is not a ‘story’, but is about feelings and emotions. However, that does not mean that it has no narrative arc.

Consider Robert Frost’s poem The Road Not Taken, which ends

“Two roads diverged in a wood, and I— / I took the one less traveled by, / And that has made all the difference.”

Most people are only aware of these last few couplets. However, the poem has four verses, setting out the poet’s situation (standing in a wood, having to choose between two possible roads), and his feelings about that. He then looks ahead to the future, and how he will one day look back on this and recognise the importance of the moment.

The road is undoubtedly metaphorical. However, there is still a clear plot and story to the poem.

2. Character development

The second feature of creative writing is the creation of characters, and their development over the course of the writing.

In this context, ‘development’ can describe either changes in the character themselves, or a change in the reader’s understanding of the character.

For example, in Charles Dickens’ A Christmas Carol , Ebenezer Scrooge, the main character, undergoes an epiphany in the course of the book, and his character completely changes.

However, by contrast, in Daphne Du Maurier’s Rebecca , the unnamed heroine—and by extension, the reader—learns more and more about her husband’s former wife over the course of the book, and comes to appreciate that all is not what it seemed on the surface.

3. A characteristic use of language

One of the features that distinguishes creative writing is the wide diversity of language use.

Creative writers often, if not always, provide visual descriptions of locations and people. This is because their readers need to be able to imagine the characters and scenes—and providing more descriptions makes this process easier.

Writers like J.R.R. Tolkien spent years creating imaginary worlds. They wanted their readers to share their vision of these worlds in as much detail as possible.

Creative writing also often features a more vivid use of language. Metaphors, similes, adjectives and adverbs abound. Unlike business writing, it is not a matter of ‘more concise often equals better’. In creative writing, more can definitely be more.

4. An underlying theme or message

Some people suggest that every piece of creative writing has an underlying theme or message.

It is certainly true that there can be some very strong underlying themes, especially in certain types of writing. For example, many fantasy novels are very much ‘good vs. evil’, usually with a strong undertone of ‘coming of age’ of characters. Journeys within books are often metaphors for a character’s own journey of development, with a sense of ‘homecoming’ or ‘journey’s end’ towards the end of the story.

This idea of an underlying theme is interesting, because it is arguable that it is not always intentional.

In other words, it is not clear whether writers sit down and decide on this underlying theme, or whether it develops with the writing. It certainly does not seem to be necessary to have a clear ‘message’ in mind in writing—and certainly not a moral one. However, there is also something intensely human about wanting to draw lessons from experience.

The real question is: does the writer do this, or is this part of what happens during the reading process?

5. An emotional appeal

Creative writing has to appeal to our emotions. Otherwise, we might as well read non-fiction.

Writers have to create this emotional appeal, but it is often part of the other aspects of a piece of creative writing. For example, writers develop strong characters, with an appealing story arc. Readers empathise with those characters, and care what happens to them. If the writer does not create interesting characters, the reader loses interest.

It therefore seems likely that the most important aspect of creating emotional appeal is that you, the writer, care about your characters and what happens to them.

After all, if you don’t care, why would anyone else?

Developing Creative Writing Skills

Creative writing is a skill like any other form of writing. It therefore follows that you can develop that skill.

However, it can be much harder to do that than with many other forms of writing. It is, for example, harder to get external opinions about your writing without going on a course (see box).

Creative writing courses and teaching

Many universities and schools offer courses in creative writing. Some of these may be general, and others may have a more specific focus, such as writing for films or screen.

If you want to pursue an interest in creative writing, but you are struggling to get started, one of these courses may be right for you.

However, as with any other course, it is worth doing your research to ensure that you will get value for money.

You can also find plenty of advice and creative writing exercises online, some of which are free. It may be worth trying some of these first, to see if they are sufficient to get you started.

A final thought

Writing is a very personal process.

Nobody can tell you how writing ‘should’ be for you, especially creative writing. Everyone works differently, and the process of developing characters and stories is different for every writer.

Probably the best advice is simply to start writing, keeping in mind the elements listed here, and then seek feedback from those around you.

Continue to: Top Tips for Writing Fiction Storytelling in Business

See also: Writing for Children Writing for Pleasure Common Mistakes in Writing

• What Is Creative Writing? The ULTIMATE Guide!

At Oxford Royale Academy, we offer a range of summer school programmes that have become extremely popular amongst students of all ages. The subject of creative writing continues to intrigue many academics as it can help to develop a range of skills that will benefit you throughout your career and life.

Nevertheless, that initial question is one that continues to linger and be asked time and time again: what is creative writing? More specifically, what does it mean or encompass? How does creative writing differ from other styles of writing?

During our Oxford Summer School programme , we will provide you with in-depth an immersive educational experience on campus in the colleges of the best university in the world. However, in this guide, we want to provide a detailed analysis of everything to do with creative writing, helping you understand more about what it is and why it could benefit you to become a creative writer.

The best place to start is with a definition.

What is creative writing?

The dictionary definition of creative writing is that it is original writing that expresses ideas and thoughts in an imaginative way. [1] Some academics will also define it as the art of making things up, but both of these definitions are too simplistic in the grand scheme of things.

It’s challenging to settle on a concrete definition as creative writing can relate to so many different things and formats. Naturally, as the name suggests, it is all built around the idea of being creative or imaginative. It’s to do with using your brain and your own thoughts to create writing that goes outside the realms of what’s expected. This type of writing tends to be more unique as it comes from a personal place. Each individual has their own level of creativity, combined with their own thoughts and views on different things. Therefore, you can conjure up your own text and stories that could be completely different from others.

Understanding creative writing can be challenging when viewed on its own. Consequently, the best way to truly understand this medium is by exploring the other main forms of writing. From here, we can compare and contrast them with the art of creative writing, making it easier to find a definition or separate this form of writing from others.

What are the main forms of writing?

In modern society, we can identify five main types of writing styles [1] that will be used throughout daily life and a plethora of careers:

• Narrative Writing
• Descriptive Writing
• Persuasive Writing
• Expository Writing
• Creative Writing

Narrative writing refers to storytelling in its most basic form. Traditionally, this involves telling a story about a character and walking the readers through the journey they go on. It can be a long novel or a short story that’s only a few hundred words long. There are no rules on length, and it can be completely true or a work of fiction.

A fundamental aspect of narrative writing that makes it different from other forms is that it should includes the key elements of storytelling. As per UX Planet, there are seven core elements of a good story or narrative [2] : the plot, characters, theme, dialogue, melody, decor and spectacle. Narrative writing will include all of these elements to take the ready on a journey that starts at the beginning, has a middle point, but always comes to a conclusion. This style of writing is typically used when writing stories, presenting anecdotes about your life, creating presentations or speeches and for some academic essays.

Descriptive writing, on the other hand, is more focused on the details. When this type of writing is used, it’s focused on capturing the reader’s attention and making them feel like they are part of the story. You want them to live and feel every element of a scene, so they can close their eyes and be whisked away to whatever place or setting you describe.

In many ways, descriptive writing is writing as an art form. Good writers can be given a blank canvas, using their words to paint a picture for the audience. There’s a firm focus on the five senses all humans have; sight, smell, touch, sound and taste. Descriptive writing touches on all of these senses to tell the reader everything they need to know and imagine about a particular scene.

This is also a style of writing that makes good use of both similes and metaphors. A simile is used to describe something as something else, while a metaphor is used to show that something is something else. There’s a subtle difference between the two, but they both aid descriptive writing immensely. According to many writing experts, similes and metaphors allow an author to emphasise, exaggerate, and add interest to a story to create a more vivid picture for the reader [3] .

Looking at persuasive writing and we have a form of writing that’s all about making yourself heard. You have an opinion that you want to get across to the reader, convincing them of it. The key is to persuade others to think differently, often helping them broaden their mind or see things from another point of view. This is often confused with something called opinionative writing, which is all about providing your opinions. While the two seem similar, the key difference is that persuasive writing is built around the idea of submitting evidence and backing your thoughts up. It’s not as simple as stating your opinion for other to read; no, you want to persuade them that your thoughts are worth listening to and perhaps worth acting on.

This style of writing is commonly used journalistically in news articles and other pieces designed to shine a light on certain issues or opinions. It is also typically backed up with statistical evidence to give more weight to your opinions and can be a very technical form of writing that’s not overly emotional.

Expository writing is more focused on teaching readers new things. If we look at its name, we can take the word exposure from it. According to Merriam-Webster [4] , one of the many definitions of exposure is to reveal something to others or present them with something they otherwise didn’t know. In terms of writing, it can refer to the act of revealing new information to others or exposing them to new ideas.

Effectively, expository writing focuses on the goal of leaving the reader with new knowledge of a certain topic or subject. Again, it is predominately seen in journalistic formats, such as explainer articles or ‘how-to’ blogs. Furthermore, you also come across it in academic textbooks or business writing.

This brings us back to the centre of attention for this guide: what is creative writing?

Interestingly, creative writing is often seen as the style of writing that combines many of these forms together in one go. Narrative writing can be seen as creative writing as you are coming up with a story to keep readers engaged, telling a tale for them to enjoy or learn from. Descriptive writing is very much a key part of creative writing as you are using your imagination and creative skills to come up with detailed descriptions that transport the reader out of their home and into a different place.

Creative writing can even use persuasive writing styles in some formats. Many writers will combine persuasive writing with a narrative structure to come up with a creative way of telling a story to educate readers and provide new opinions for them to view or be convinced of. Expository writing can also be involved here, using creativity and your imagination to answer questions or provide advice to the reader.

Essentially, creative writing can combine other writing types to create a unique and new way of telling a story or producing content. At the same time, it can include absolutely none of the other forms at all. The whole purpose of creative writing is to think outside the box and stray from traditional structures and norms. Fundamentally, we can say there are no real rules when it comes to creative writing, which is what makes it different from the other writing styles discussed above.

What is the purpose of creative writing?

Another way to understand and explore the idea of creative writing is to look at its purpose. What is the aim of most creative works of writing? What do they hope to provide the reader with?

We can look at the words of Bryanna Licciardi, an experienced creative writing tutor, to understand the purpose of creative writing. She writes that the primary purpose is to entertain and share human experiences, like love or loss. Writers attempt to reveal the truth with regard to humanity through poetics and storytelling. [5] She also goes on to add that the first step of creative writing is to use one’s imagination.

When students sign up to our creative writing courses, we will teach them how to write with this purpose. Your goal is to create stories or writing for readers that entertain them while also providing information that can have an impact on their lives. It’s about influencing readers through creative storytelling that calls upon your imagination and uses the thoughts inside your head. The deeper you dive into the art of creative writing, the more complex it can be. This is largely because it can be expressed in so many different formats. When you think of creative writing, your instinct takes you to stories and novels. Indeed, these are both key forms of creative writing that we see all the time. However, there are many other forms of creative writing that are expressed throughout the world.

What are the different forms of creative writing?

Looking back at the original and simple definition of creative writing, it relates to original writing in a creative and imaginative way. Consequently, this can span across so many genres and types of writing that differ greatly from one another. This section will explore and analyse the different types of creative writing, displaying just how diverse this writing style can be – while also showcasing just what you’re capable of when you learn how to be a creative writer.

The majority of students will first come across creative writing in the form of essays . The point of an essay is to present a coherent argument in response to a stimulus or question. [6] In essence, you are persuading the reader that your answer to the question is correct. Thus, creative writing is required to get your point across as coherently as possible, while also using great descriptive writing skills to paint the right message for the reader.

Moreover, essays can include personal essays – such as writing a cover letter for work or a university application. Here, great creativity is needed to almost write a story about yourself that captivates the reader and takes them on a journey with you. Excellent imagination and persuasive writing skills can help you tell your story and persuade those reading that you are the right person for the job or university place.

Arguably, this is the most common way in which creative writing is expressed. Fictional work includes novels, novellas, short stories – and anything else that is made up. The very definition of fiction by the Cambridge Dictionary states that it is the type of book or story that is written about imaginary characters and events not based on real people and facts. [7] As such, it means that your imagination is called upon to create something out of nothing. It is a quintessential test of your creative writing skills, meaning you need to come up with characters, settings, plots, descriptions and so much more.

Fictional creative writing in itself takes on many different forms and can be completely different depending on the writer. That is the real beauty of creative writing; you can have entirely different stories and characters from two different writers. Just look at the vast collection of fictional work around you today; it’s the perfect way to see just how versatile creative writing can be depending on the writer.

Similarly, scripts can be a type of creative writing that appeals to many. Technically, a script can be considered a work of fiction. Nevertheless, it depends on the script in question. Scripts for fictional television shows, plays or movies are obviously works of fiction. You, the writer, has come up with the characters and story of the show/play/movie, bringing it all to life through the script. But, scripts can also be non-fictional. Creating a play or movie that adapts real-life events will mean you need to write a script based on something that genuinely happened.

Here, it’s a perfect test of creative writing skills as you take a real event and use your creative talents to make it more interesting. The plot and narrative may already be there for you, so it’s a case of using your descriptive writing skills to really sell it to others and keep readers – or viewers – on the edge of their seats.

A speech is definitely a work of creative writing. The aim of a speech can vary depending on what type of speech it is. A politician delivering a speech in the House of Commons will want to get a point across to persuade others in the room. They’ll need to use creative writing to captivate their audience and have them hanging on their every word. A recent example of a great speech was the one by Sir David Attenborough at the recent COP26 global climate summit. [8] Listening to the speech is a brilliant way of understanding how creative writing can help get points across. His speech went viral around the world because of how electrifying and enthralling it is. The use of many descriptive and persuasive words had people hanging onto everything he said. He really created a picture and an image for people to see, convincing them that the time is now to work on stopping and reversing climate change.

From this speech to a completely different one, you can see creative writing at play for speeches at weddings and other jovial events. Here, the purpose is more to entertain guests and make them laugh. At the same time, someone giving a wedding speech will hope to create a lovely story for the guests to enjoy, displaying the true love that the married couple share for one another. Regardless of what type of speech an individual is giving, creative writing skills are required for it to be good and captivating.

Poetry & Songs

The final example of creative writing is twofold; poetry and songs. Both of these formats are similar to one another, relying on creativity to deliver a combination of things. Poetry can take so many forms and styles, but it aims to inspire readers and get them thinking. Poems often have hidden meanings behind them, and it takes a great deal of imagination and creativity to come up with these meanings while also creating a powerful poem. Some argue that poetry is the most creative of all creative writing forms.

Songwriting is similar in that you use creativity to come up with lyrics that can have powerful meanings while also conjuring up a story for people. The best songwriters will use lyrics that stay in people’s minds and get them thinking about the meaning behind the song. If you lack imagination and creativity, you will never be a good songwriter.

In truth, there are so many other types and examples of creative writing that you can explore. The ones listed above are the most common and powerful, and they all do a great job of demonstrating how diverse creative writing can be. If you can hone your skills in creative writing, it opens up many opportunities for you in life. Primarily, creative writing focuses on fictional pieces of work, but as you can see, non-fiction also requires a good deal of creativity.

What’s needed to make a piece of creative writing?

Our in-depth analysis of creative writing has led to a point where you’re aware of this style of writing and its purpose, along with some examples of it in the real world. The next question to delve into is what do you need to do to make a piece of creative writing. To phrase this another way; how do you write something that comes under the creative heading rather than another form of writing?

There is an element of difficulty in answering this question as creative writing has so many different types and genres. Consequently, there isn’t a set recipe for the perfect piece of creative writing, and that’s what makes this format so enjoyable and unique. Nevertheless, we can discover some crucial elements or principles that will help make a piece of writing as creative and imaginative as possible:

A target audience

All creative works will begin by defining a target audience. There are many ways to define a target audience, with some writers suggesting that you think about who is most likely to read your work. However, this can still be challenging as you’re unsure of the correct demographic to target. Writer’s Digest makes a good point of defining your target audience by considering your main motivation for writing in the first place. [9] It’s a case of considering what made you want to start writing – whether it’s a blog post, novel, song, poem, speech, etc. Figuring out your motivation behind it will help you zero in on your target audience.

Defining your audience is vital for creative writing as it helps you know exactly what to write and how to write it. All of your work should appeal to this audience and be written in a way that they can engage with. As a simple example, authors that write children’s stories will adapt their writing to appeal to the younger audience. Their stories include lots of descriptions and words that children understand, rather than being full of long words and overly academic writing.

Establishing the audience lets the writer know which direction to take things in. As a result, this can aid with things like character choices, plot, storylines, settings, and much more.

A story of sorts

Furthermore, great works of creative writing will always include a story of sorts. This is obvious for works such as novels, short stories, scripts, etc. However, even for things like poems, songs or speeches, a story helps make it creative. It gives the audience something to follow, helping them make sense of the work. Even if you’re giving a speech, setting a story can help you create a scene in people’s minds that makes them connect to what you’re saying. It’s a very effective way of persuading others and presenting different views for people to consider.

Moreover, consider the definition of a story/narrative arc. One definition describes it as a term that describes a story’s full progression. It visually evokes the idea that every story has a relatively calm beginning, a middle where tension, character conflict and narrative momentum builds to a peak and an end where the conflict is resolved. [10]

Simplifying this, we can say that all works of creative writing need a general beginning, middle and end. It’s a way of bringing some sort of structure to your writing so you know where you are going, rather than filling it with fluff or waffle.

A good imagination

Imagination is a buzzword that we’ve used plenty of times throughout this deep dive into creative writing. Every creative writing course you go on will spend a lot of time focusing on the idea of using your imagination. The human brain is a marvellously powerful thing that holds the key to creative freedom and expressing yourself in new and unique ways. If you want to make something creative, you need to tap into your imagination.

People use their imagination in different ways; some will be able to conjure up ideas for stories or worlds that exist beyond our own. Others will use theirs to think of ways of describing things in a more creative and imaginative way. Ultimately, a good imagination is what sets your work apart from others within your genre. This doesn’t mean you need to come up with the most fantastical novel of all time to have something classified as creative writing. No, using your imagination and creativity can extend to something as simple as your writing style.

Ultimately, it’s more about using your imagination to find your own personal flair and creative style. You will then be able to write unique pieces that stand out from the others and keep audiences engaged.

How can creative writing skills benefit you?

When most individuals or students consider creative writing, they imagine a world where they are writing stories for a living. There’s a common misconception that creative writing skills are only beneficial for people pursuing careers in scriptwriting, storytelling, etc. Realistically, enhancing ones creative writing skills can open up many windows of opportunity throughout your education and career.

• Improve essay writing – Naturally, creative writing forms a core part of essays and other written assignments in school and university. Improving your skills in this department can help a student get better at writing powerful essays and achieving top marks. In turn, this can impact your career by helping you get better grades to access better jobs in the future.
• Become a journalist – Journalists depend on creative writing to make stories that capture audiences and have people hanging on their every word. You need high levels of creativity to turn a news story into something people are keen to read or watch.
• Start a blog – In modern times, blogging is a useful tool that can help people find profitable and successful careers. The whole purpose of a blog is to provide your opinions to the masses while also entertaining, informing and educating. Again, having a firm grasp of creative writing skills will aid you in building your blog audience.
• Write marketing content – From advert scripts to content on websites, marketing is fuelled by creative writing. The best marketers will have creative writing skills to draw an audience in and convince them to buy products. If you can learn to get people hanging on your every word, you can make it in this industry.

These points all demonstrate the different ways in which creative writing can impact your life and alter your career. In terms of general career skills, this is one that you simply cannot go without.

How to improve your creative writing

One final part of this analysis of creative writing is to look at how students can improve. It begins by reading as much as you can and taking in lots of different content. Read books, poems, scripts, articles, blogs – anything you can find. Listen to music and pay attention to the words people use and the structure of their writing. It can help you pick up on things like metaphors, similes, and how to use your imagination. Of course, writing is the key to improving; the more you write, the more creative you can get as you will start unlocking the powers of your brain.

Conclusion: What is creative writing

In conclusion, creative writing uses a mixture of different types of writing to create stories that stray from traditional structures and norms. It revolves around the idea of using your imagination to find a writing style that suits you and gets your points across to an audience, keeping them engaged in everything you say. From novels to speeches, there are many forms of creative writing that can help you in numerous career paths throughout your life.

[1] SkillShare: The 5 Types of Writing Styles with Examples

[2] Elements of Good Story Telling – UX Planet

[3] Simile vs Metaphor: What’s the Difference? – ProWritingAid

[4] Definition of Exposure by Merriam-Webster

[5] The Higher Purpose of Creative Writing | by Terveen Gill

[6] Essay purpose – Western Sydney University

[7] FICTION | meaning in the Cambridge English Dictionary

[8] ‘Not fear, but hope’ – Attenborough speech in full – BBC News

[9] Writer’s Digest: Who Is Your Target Reader?

[10] What is a Narrative Arc? • A Guide to Storytelling Structure

When You Write

Essential Creative Writing Tips and Techniques

Creative writing has no written formula and no immutable laws, you just need a good imagination and good writing skills.

And you’re good to go!

Creative writing presents us with fewer tethers than other forms of writing. This means that we have more liberty when we want to express our imagination artistically.  

With all this freedom, defining and serving creative writing techniques is a bit hard, and some tips are frowned upon as they seem to infringe upon the liberties of some creative writers.

Still, some writers need guidance.

So, I have taken it upon myself to be this guide and dish out much-needed tips and discuss some creative writing techniques.

If you’ve been looking for guidance and insight, here’s a no-frills article full of practical tips on creative writing for you.

What Is Creative Writing?

Creative writing is writing that uses imagination , creativity, and mastery of the art of writing to evoke emotion in a reader.

It could be a fictional story, a nonfiction piece, or movie script, a play, a poem, et cetera. Creative writing oftentimes springs up from experimentation and good, imaginative use of knowledge and ideas.

One of the things that make creative writing different from other forms of writing is the underlying message or theme. Unlike other forms of writing, creative writing sometimes hides a message under the entertaining, saddening, or horrifying part of the written content.

Other archetypal elements of creative writing include creating an emotional connection with the reader (and sometimes evoking a response), having a deliberate point of view, using a narrative structure, and use of imaginative and descriptive language.

What Isn’t Creative Writing?

Whatever lacks the elements I just listed isn’t creative writing. Written pieces such as company reports, statements, and other professional communications aren’t regarded as creative writing.

Similarly, personal documents and communications such as emails, social media content, and personal communications all fit in the non-creative writing category.

In addition to that, research papers and pieces that are in the “Academic Writing” category do not qualify as creative writing.

Most often the type of content that I have listed is devoid of deliberate themes. Often, these types of pieces have goals similar to those prevalent in creative writing, but they’re presented differently.

But—as a reminder to myself or you, the reader—I would like to say that they’re blurred boundaries in some forms of content. For example, we can’t outrightly classify content such as blog posts as creative writing non-creative. Blog content belongs to a broader category that is as flexible as creative writing itself.

Therefore, you would have to analyze the elements of each blog post to see if they fit a particular category.

Forms of Creative Writing

Given the freedom that creative writing gets, it is just right that it takes many forms.

Here are some of the forms of creative writing:

This is one of the most popular forms of creative writing. Novels are also the first thing people think about when it comes to books (apart from academicians who are religiously into textbooks).

Novels are extended fictional works in prose that usually (or always?) come in the form of a story.

Most of them are in the range of 50,000 to 150,000 words, but some are told in less than 50,000 and others extend beyond 150,000.

Pieces that are too short to qualify as novels and too long to qualify as short stories automatically qualify as novellas and novelettes.

Novellas often fall in the range of 10,000-40,000 words, while novelettes generally have a word count of 7,500-19,000 words.

Word count boundaries are usually varied—and they are oftentimes at the discretion of the publisher or competition organizers.

Short Fiction

Short stories as the name suggests are on the other end (the shorter word count end) of the fiction word count spectrum. 

Short stories generally fall between 2,500 and 7,500 words but sometimes extend to 10,000 words.

Unlike novels, short stories tell stories with fewer characters, details, and backstories, among other deficiencies.

Then there are other forms of short fiction told in 1,000 words, and they’re called flash fiction and micro-fiction.

The unrestricted and spontaneous nature of poetry embodies the artistic multifariousness of creative writing.

Poetry is as emotional as it is rebellious—and word counts and rhyming rarely matter for poems, i.e., those in the free verse category.

There are different types of poems such as sonnets, haikus, sestinas, limericks, and free verses.

The spontaneous nature of poetry does connote lawlessness. The thing is, the different types of poetry originated from different cultures around the world and many come with rules.

However, for most of these types of poetry, the rules are adaptable. A few types such as haikus have specific rules on the number of lines or structure.

Plus, just because there aren’t many rules governing the structure, content, and length of poetry it doesn’t mean that you can brush aside the use of perfect grammar, the importance of POV, the need for a theme, and the need to evoke the reader’s emotions.

TV scripts, stage play scripts, and screenplays

This category comprises stage plays and scripts for films, television programs, and other types of video content.

A majority of content in this category has a lot in common with novels and short stories. Although different scripts have different formatting requirements, they carry a message or central theme and try to appeal to their audience’s emotions.

In a way, these scripts depart from the highly descriptive nature of novels and short stories.  There’s much more dialogue in scripts with a bit of stage or scene directions in stage plays screenplays.

Creative Nonfiction

Creative writing doesn’t always have to be works of fiction, some nonfiction also qualifies as creative writing.

Here are some of the works that can be called creative nonfiction:

• Lyric essays
• Autobiographies
• Humor Writing
• Literary Journalism

Tips and Techniques for Creative Writing

1. read widely and learn from other writers.

You can improve by focusing on looking at your writing only. If you want to be a good creative writer, you have to read.

When you read other people’s work, you discover other writing styles and get inspired in the process.

There are lots of reading resources on creative writing out there. You can find books, essays, blog articles, and video content covering different aspects of creative writing.

Some works will comprise fiction and nonfiction pieces (novels, short stories, poetry, lyrical essays. Et cetera) while others seek to cover interviews and personal essays that talk about the authors’ creative processes.

2. Benefit from Your Imagination

A wild imagination represents superiority for creative writers, especially fiction writers.

This is the only time you’re allowed to play god!

By using a crazy imagination you can conceive an exciting story, build a unique world, and come up with convincing, never-imagined-before characters.

Heck! You can even create your own language!

Be as imaginative as you can be, even going into a trance, and create a creative piece using your own rules!

3. Focus on Understanding and Improving Yourself as a Writer

You cannot improve something you don’t fully understand; therefore, you have to understand your strengths and weaknesses as a writer to become a better writer.

I wrote an article on this, explaining some general strengths and weaknesses that writers have.  As a creative writer, you have to identify problem areas such as bad sense of rhythm, dodgy flow, lack of creativity, et cetera.

As a creative writer, there are things you must have in your armory, such as a rich and relevant vocabulary, organized writing, and a unique writing style (which also happens to be the next tip on the list).

4. Develop or Discover a Unique Writing Style

Creative writers are better off seeking inspiration from other creative writers while trying to follow their path.

In short: study other writers, but develop your writing style. Take a look at all the best, and you’ll discover that most of them developed a unique style.

So, have your writing style. And, it should fit the niche you want to specialize in—if it’s horror, a befitting style. You could also focus on developing vibrant writing full of eccentric characters.

Likewise, you could become a writer who always writes in a specific POV.

5. Create Space for Creative Writing and Stick to a routine

Writing routinely and total focus are tremendously important for creative writers. If you’re a spontaneous writer who scarcely writes and only writes whenever they feel like it, you’re bound to fail as a writer!

You need to have a schedule and some working space. The ideas might come spontaneously and anywhere, but it’s hard to write without proper planning and a distraction-free setting.

It’s unproductive trying to squeeze writing into your day.

When you start writing routinely, in a ‘comfortable’ place, creative writing becomes natural. Even when you’re out of ideas experiencing writer’s block, you have to practice the habit of writing stuff daily—just write some fluff if you’re bored.

6. Know your audience

“Why do you write?”

The most popular answer to the question is, “because I love it!”

But if the question was rephrased and we asked “why do you publish your works?” the previous answer would be ‘half true.’

You write because it’s the love of your life and you publish for your audience. So, creative writing isn’t always about you, but your fans too.

You have to know what your readers are like. Even when you haven’t published a single piece, it’s easy to research readers’ interests using web-based analytics resources.

Armed with this knowledge, you can craft a piece that strikes a chord with your target audience, with a high potential of becoming a bestseller.

7. Always Start and End Strong

Our English teacher constantly reminded us that when she was going through our essays, she started with the introduction and summary before moving to the body.

“They’re the most important parts of your essay.” She’d always say.

Later, I found out that this applied to almost every form of writing.  

Your readers want your piece to either start with a bang or catch their attention. Once the reader feels underwhelmed, they won’t read all the way through.

Strong endings are just as important, but it doesn’t mean that you always have to end on a happy note. You can close on a sad note or give them a cliffhanger. 

As long as you effectively use your imagination and the end doesn’t turn out to be a clichéd one.

The Best Books on Creative Writing

• 1. Plot & Structure: Techniques and Exercises for Crafting a Plot that Grips Readers from Start to Finish by James Scott Bell
• 2. On Writing: A Memoir of the Craft by Stephen King
• 3. The Writing Life by Annie Dillard
• 4. On Writing Well: An Informal Guide to Writing Nonfiction by William Zinsser

Final Words

Writing—whatever form it takes—isn’t a simple chore, but as hard as it is, it is also fun!

The goal is always to become a better writer and learn different techniques that will make our content impactful.

Every writer should fear stagnation and continue learning. Utilize today’s easy access to resources, read, ask for help, and let your wild imagination run loose.

While there’s no fixed formula in creative writing, tips from experienced writers will help you improve in some areas.

So, always be inquisitive and reach out to other writers.

Crafting an original work of fiction, poetry, or creative non-fiction takes time, practice, and persistence.

Recommended Reading...

Crafting compelling game stories: a guide to video game writing, how to write a murder mystery: figuring out whodunit, good story starters for your next bestseller, 100 fluff prompts that will inspire creativity.

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© 2024 When You Write

What Are Creative Writing Techniques? A Guide to Improve Your Writing Skills

By: Author Paul Jenkins

Posted on Published: June 9, 2023  - Last updated: July 31, 2023

Categories Writing , Creativity

Creative writing is a form of artistic expression involving language to convey a message or story. It allows writers to explore their imagination and create something unique. To create a successful piece of creative writing, writers use various techniques to engage their readers and bring their stories to life.

One of the most important techniques used in creative writing is character development.

Writers use this technique to create believable and relatable characters that readers can connect with. By giving their characters unique personalities, motivations, and backgrounds, writers can make their stories more engaging and memorable.

Other techniques used in creative writing include setting, plot, dialogue, and point of view. These techniques help writers create a vivid and immersive world for their readers to explore.

The Basics of Creative Writing Techniques

Creative writing techniques are essential for anyone who wants to write compelling stories, essays, or articles. Whether a beginner or an experienced writer, mastering these techniques will help you create engaging content that captures your readers’ attention. This section explores some fundamental creative writing techniques that every writer should know.

Why Creative Writing Techniques Matter

Creative writing techniques are the building blocks of storytelling. They help writers create vivid characters, settings, and plots that draw readers into the story. Without these techniques, your writing may lack depth and fail to engage your audience. By mastering these techniques, you can create stories that resonate with readers and keep them returning for more.

The Difference between Fiction and Nonfiction

Fiction and nonfiction are two distinct writing genres requiring different creative writing techniques. Fiction writers must create compelling characters, believable settings, and engaging plots. Nonfiction writers, on the other hand, must research their topics thoroughly and present the information in an engaging and informative way.

The Importance of Point of View

Point of view is a critical element of storytelling. It determines who is telling the story and how the reader experiences it. There are several types of points of view, including first-person, second-person, and third-person. Each has advantages and disadvantages; choosing the right one can make or break your story.

The Role of Setting

Setting is the time and place in which your story takes place. It can be a real-world or fictional location, but it must be vividly described to engage your readers. The setting can also affect the mood and tone of your story, so it’s essential to choose it carefully.

The Art of Dialogue

Dialogue is the spoken words between characters in your story. It’s a powerful tool for revealing character traits, advancing the plot, and creating tension. Writing realistic dialogue requires a good ear for language and an understanding how people speak in real life.

In conclusion, mastering these fundamental creative writing techniques will help you create engaging content that captures your readers’ attention. Whether you’re writing fiction or nonfiction, point of view, setting, and dialogue are essential elements that can make or break your story. By understanding these basics, you’ll be well on your way to becoming a skilled and successful writer.

Advanced Creative Writing Techniques

As a writer, the ability to craft a compelling story that engages and captivates readers is essential. Advanced creative writing techniques can help take your writing to the next level. This section will explore some of the most effective techniques to help you improve your writing and create more engaging stories.

Literary Devices and Techniques

Literary devices and techniques are essential tools for writers to create compelling stories. These devices and techniques can help you create vivid images in your reader’s mind and evoke emotions.

The most common literary devices and techniques include metaphors, similes, imagery, symbolism, and allusions. These devices can be used to create a more profound meaning in your story or to create a specific mood or tone.

Character Development

Creating compelling characters is essential to any great story. Advanced character development techniques can help you create complex, multi-dimensional characters that readers can identify with and care about. Some of the most effective character development techniques include creating a backstory, using dialogue to reveal character traits, and creating character arcs.

Storytelling Techniques

Storytelling is creating a compelling narrative that engages and captivates readers. Advanced storytelling techniques can help you create more engaging, exciting, and memorable stories.

Some of the most effective storytelling techniques include using a strong narrative voice, creating a compelling plot, and using sensory details to create a vivid setting.

Creating Tension and Stakes

Creating tension and stakes in your story is essential to keeping your readers engaged and invested. Advanced techniques for creating tension and stakes include using cliffhangers, creating conflict between characters, and foreshadowing to create anticipation.

Foreshadowing and Pivot Points

Foreshadowing and pivot points are essential tools for writers to create compelling stories. Foreshadowing can be used to create anticipation and suspense, while pivot points can be used to create a significant shift in the story’s direction.

Advanced techniques for using foreshadowing and pivot points include creating subtle hints and clues throughout the story and using these hints to create a significant turning point.

In conclusion, advanced creative writing techniques can help take your writing to the next level. Using literary devices and techniques, character development, storytelling techniques, tension and stakes, and foreshadowing and pivot points, you can create more engaging, memorable, and impactful stories that will captivate your readers.

Writing Style and Originality

Finding your writing style.

Writing style refers to the unique way an author expresses themselves through their writing. It combines the author’s word choice, sentence structure, tone, and overall approach to writing. Every writer has their writing style, and finding your unique style is an important part of the creative writing process.

One way to find your writing style is to experiment with different writing techniques and styles. Try writing in different genres, using different sentence structures, and varying your tone to see what feels most natural.

It may take some time and practice, but eventually, you will find a style that works for you.

Another way to find your writing style is to read widely. Reading a variety of genres and styles can help you identify what you like and don’t like. Pay attention to the authors’ writing techniques, and think about how you can incorporate those techniques into your writing.

The Importance of Originality

Originality is an important aspect of creative writing. It refers to the ability to come up with unique and innovative ideas and approaches to writing.

Writing that lacks originality can feel stale and uninteresting, while original writing can be engaging and captivating.

One way to cultivate originality in your writing is to think outside the box. Don’t be afraid to take risks and try new things. Experiment with different genres, writing styles, and techniques to see what works best. You can also draw inspiration from your experiences and the world around you.

Another way to cultivate originality is to focus on your voice. Your voice is what makes your writing unique, and it is what sets you apart from other writers.

Don’t be afraid to embrace your quirks and idiosyncrasies, and let your personality shine through in your writing. By focusing on your voice and perspective, you can create writing that is truly original and authentic.

Different Types of Creative Writing

Creative writing can take many forms, each with its own unique set of techniques and characteristics. Here are some of the most common types of creative writing:

Poetry is a form of creative writing that uses language to evoke emotion, paint vivid imagery, and convey complex ideas. Poems can take many forms, from free verse to sonnets to haikus, and can be written about any topic or subject matter.

Essays are a form of creative nonfiction that explores a particular topic or idea. They can be personal or academic and take many forms, such as argumentative, descriptive, or narrative.

Novels and Novellas

Novels and novellas are works of fiction that tell a longer story throughout many pages. Novels typically have a more complex plot and more developed characters than novellas, but both forms require a strong sense of pacing, structure, and character development.

Short Stories

Short stories are works of fiction that tell a complete story in fewer pages. They often focus on a single character or event and require a strong sense of economy and precision in language.

Memoirs and Personal Essays

Memoirs and personal essays are forms of creative nonfiction that focus on the author’s experiences and perspectives. They can be deeply personal and emotional and require a strong sense of voice and perspective.

Plays and Film Scripts

Plays and film scripts are creative writing designed to be performed on stage or screen. They require a strong sense of dialogue, character development, pacing, and an understanding of the technical aspects of stage and film production.

Blogs and Articles

Blogs and articles are forms of creative nonfiction designed to be read online or in print. They can cover various topics, from news and current events to personal essays and opinion pieces.

They require a strong sense of voice, clarity, precision in language, and an understanding of the audience’s expectations and the medium.

Creative Writing Exercises and Examples

Exercises to improve your writing skills.

If you are looking to improve your creative writing skills, there are a variety of exercises you can try. Here are a few examples:

• Free writing : Set a timer for 10-15 minutes and write whatever comes to mind. Don’t worry about grammar, spelling, or punctuation. The goal is to get your creative juices flowing and generate ideas.
• Character development : Create a character and write a short story or scene featuring that character. Focus on developing their personality, backstory, and motivations.
• Dialogue practice : Write a conversation between two characters without any description or narration. Focus on making the dialogue sound natural and revealing information about the characters.
• Rewriting : Take a piece of writing you’ve already completed and rewrite it from a different perspective or in a different genre. This can help you think outside the box and develop your writing skills in new ways.

Examples of Creative Writing Techniques in Action

There are many techniques that can be used in creative writing to make the writing more engaging and impactful. Here are a few examples:

• Imagery : Using descriptive language to create vivid mental images for the reader. For example, instead of saying, “The sky was blue,” you might say, “The sky was a brilliant shade of azure, as clear and expansive as the ocean.”
• Metaphors and similes : Comparing two things in a way that creates a deeper understanding or emotional connection. For example, “her eyes were like pools of molten gold” or “the wind howled like a pack of wolves.”
• Foreshadowing : Hinting at future events or outcomes to create suspense and interest. For example, a character might say something seemingly innocuous early in the story that takes on greater significance later.
• Showing, not telling : Using actions, dialogue, and sensory details to convey information and emotions rather than simply stating them outright. For example, instead of saying, “She was sad,” you might describe her slumped posture, tear-streaked face, and quiet voice.

By practicing these exercises and incorporating these techniques into your writing, you can improve your skills and create more engaging and impactful stories.

Business Writing and Academic Writing

The basics of business writing.

Business writing is used in the corporate world to communicate with internal and external stakeholders. It includes emails, memos, reports, proposals, and other forms of business correspondence. The primary goal of business writing is to convey information clearly, concisely, and professionally.

Business writing typically follows a specific format, such as headings, bullet points, and tables. The tone of business writing is formal and objective, and it avoids using slang, jargon, and colloquialisms. It also uses active voice and avoids the use of passive voice.

The Importance of Academic Writing

Academic writing is a form used in educational settings, such as universities and colleges. It includes essays, research papers, dissertations, and other forms of academic writing. The primary goal of academic writing is to communicate ideas and arguments clearly, concisely, and logically.

Academic writing follows a specific format, such as the use of an introduction, body, and conclusion. It also follows specific citation styles, such as APA, MLA, and Chicago. The tone of academic writing is formal and objective, and it avoids using personal pronouns and emotional language.

Both business writing and academic writing require a high level of attention to detail and clarity of communication. They are essential skills for success in the corporate world and academia.

Summing Up the Importance of Creative Writing Techniques

In conclusion, creative writing techniques are essential for writers who want to improve their writing skills. These techniques include using analogies, inciting incidents, arguments, conclusions, closures, and endings effectively. They use verbs, similes, metaphors, and themes to create vivid and engaging stories.

Teachers can use these techniques to help their students become better writers. Teachers can help their students develop their writing skills and find their unique voices by providing feedback and encouraging them to experiment with different techniques.

Nature and movies can also be great sources of inspiration for writers. By observing the world around them, writers can find new ideas and perspectives to explore. Similarly, movies can provide writers with many storytelling techniques to draw from.

Final Thoughts on Becoming a Better Writer

Ultimately, becoming a better writer requires practice, patience, and empathy. By investing time and effort to hone their craft, writers can develop their skills and create stories that resonate with readers.

Creative nonfiction and free verse are two genres that can help writers develop their skills in different ways. Creative nonfiction allows writers to explore real-world events and experiences creatively and engagingly, while free verse provides a platform for experimentation with language and form.

In conclusion, by using creative writing techniques, writers can create engaging and meaningful stories. Whether writing fiction or nonfiction, poetry or prose, the key is to find one’s unique voice and use it to tell stories that connect with readers on a deep and emotional level.

Chinese Creative Writing Studies pp 145–157 Cite as

Creative Writing Research: What, How and Why

• Graeme Harper 2  
• First Online: 23 July 2023

100 Accesses

Creative writing research is actively moving us further toward knowing what creative writing actually is—in terms of our human actions and our responses when doing it. It is approaching such things as completed literary works and author recognition within the activities of creative writing, not mostly as representatives of that practice, and it is paying close attention to the modes, methods and functions of the writerly imagination, the contemporary influence of individual writer environments on writers, to writerly senses of structure and form and our formation and re-formation of writing themes and subjects. We certainly understand creative writing and creative writing research best when we remain true to why creative writing happens, when and where it happens, and how it happens—and creative writing research is doing that, focusing on the actions and the material results as evidence of our actions. Creative writing research has also opened up better communication between our knowledge of creative writing and our teaching of creative writing, with the result that we are improving that teaching, not only in our universities and colleges but also in our schools.

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Harper, G. (2023). Creative Writing Research: What, How and Why. In: Rebecca Leung, ML. (eds) Chinese Creative Writing Studies. Springer, Singapore. https://doi.org/10.1007/978-981-99-0931-5_12

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Are you looking for the best online creative writing courses? You may have found some promising classes online, but you may also be unsure if the course is actually good. How can you know you’ll benefit from the course without spending your money first?

The good news is, there are creative writing courses out there for everyone, and they’re sure to improve your writing. Even better news, the best online creative writing courses share many of the same qualities.

If you want to learn how to write creatively, or if you simply want to improve your everyday writing, the best online creative writing courses can transform your writing abilities. Let’s explore what you might learn in creative writing classes, and how they help writers of all skill levels.

The Best Online Creative Writing Courses: Contents

• Reputable Instructor
• Clear Course Description
• Promise of a Great Experience
• Constructive Feedback
• Focus on Craft
• Respect Your Creative Autonomy
• A Writing Community
• Motivate You to Write
• Jumpstart a Writing Habit
• Broaden Your Literary Horizons
• Offer a Healthy Creative Outlet
• Give You Next Steps

How to Make the Most of Online Creative Writing Courses

12 things to look for in the best online creative writing courses, 1. the best online creative writing courses have a reputable instructor.

Your course is only as good as the instructor who teaches it. For online writing classes to teach you the craft, they need to have reputable, trustworthy instructors. A great instructor will also be empathetic, community-oriented, adaptive to your writing needs, and a great writer themselves.

A great instructor will also be empathetic, community-oriented, adaptive to your writing needs, and a great writer themselves.

Do some research on the course instructor: they should have a terminal degree in their field (M.A., M.F.A., Ph.D., etc.), as well as a significant publication history. A reputable instructor will make all the difference in your course: as part of their education, the instructor should have undergone dozens of writing workshops, submitted to countless literary journals, and had their work scrutinized by critics and book lovers alike.

In order for an instructor to help you develop your creative writing skills, they need to be successful on their own. The best instructors are what make the best online creative writing courses.

2. The Best Online Creative Writing Classes Have a Clear Course Description

What does the course teach you, and what will you learn week by week? In addition to listing a reputable instructor, the course description should tell you exactly what you’ll gain from taking the course.

In addition to listing a reputable instructor, the course description should tell you exactly what you’ll gain from taking the course.

Be sure you know exactly what you’re getting out of your online creative writing course, including what you might learn and write in the process. Consider what will help you the most as you embark on your writing journey: entering a course with certain goals or learning objectives will help you make the most of the course’s lectures and writing assignments.

There should be no ambiguity: if you’re paying for the course, you deserve to know exactly what you’re paying for. And, if you have questions, ask the program administrator before you enroll. They should be happy to hear from you!

3. The Best Online Creative Writing Classes Promise a Great Experience

The best online creative writing courses prioritize one thing: YOU! Your learning, your goals, and your writing should be at the center of your experience. And, your course should guarantee that experience.

The best online creative writing courses prioritize your learning, your goals, and your writing.

Creative writing classes can be a risk, since they probably won’t confer university credit and you probably haven’t interacted with that instructor before. You want to be confident that your learning is guaranteed, otherwise you’ll only waste your time, money, and creativity.

Before you enroll in an online writing course, look to see if the program administrators have a student promise . Your experience in the course should be the number one priority of the instructor and administrators; otherwise, you’re better off looking elsewhere for the best online creative writing courses.

4. The Best Online Creative Writing Courses Offer Constructive Feedback

In addition to useful lectures and assignments, creative writing courses give you access to helpful, instructional feedback. Most instructors hold Masters or Doctoral degrees in English or creative writing and, as a result, they have ample knowledge of what works in literature, as well as tons of experience in giving feedback.

Creative writing courses give you access to helpful, instructional feedback.

In the best online creative writing classes, an instructor will both inspire you to write and guide you towards being a better writer. Their feedback will cover the many aspects of great writing. For example, your instructor might comment on:

• Unclear language
• Ideas that need to be expanded
• Sentences that are too wordy or passive
• Opportunities to use more engaging vocabulary
• Places to improve writing structure
• Grammar and spelling corrections

Finally, an instructor will tell you what you are already doing well in your writing. When you write a really great metaphor , use interesting word choice, or find a moment of great insight, your instructor will tell you—highlighting the creative writing skills you have already mastered.

5. The Best Online Creative Writing Courses Focus on Craft

You might be wondering how creative writing classes are different from high school English. The big difference is that, where a typical English class focuses on basic grammar and literacy skills, creative writing classes focus specifically on craft.

Creative writing classes focus specifically on craft: the elements of language and storytelling that make a work of prose or poetry successful.

What is creative writing craft? Craft involves the elements of language and storytelling that make a work of prose or poetry successful. Focusing on craft is how creative writing classes primarily improve your writing.

Your writing class might focus on the structure of a short story, the different types of literary devices , the importance of effective word choice , or the elements of storytelling . A writing class should break down successful works of literature into the components that make it work, giving you the tools to practice your own creative writing skills.

Additionally, craft-focused writing helps you with everyday writing. From improving your vocabulary to structuring an email, the creative writing practice translates to improved writing in every aspect of your life.

6. The Best Online Creative Writing Classes Respect Your Creative Autonomy

One of the benefits of creative writing classes is the perspective you get from different writers. No two writers are working on the same projects, and in your course, you’re likely to work with students of different genres and writing styles.

your creative authority should be respected no matter how new you are to creative writing.

With so many different writing philosophies in one class, the new ideas you encounter can help strengthen your own writing. But in the worst-case scenario, a student or instructor might try to force their writing philosophy onto you. This is always unfair, as there is no one-size-fits-all writing advice, your creative authority should be respected no matter how new you are to creative writing .

For example, let’s say you’re writing a poem about your childhood cat, and the instructor thinks it should be a poem about your experiences growing up. No matter how many times you explain you want this poem to be about your cat, the instructor keeps telling you to write more about your childhood. By ignoring your goals for the poem, the instructor is not respecting your creative autonomy, because they think they know your writing needs better than you do.

No matter where you are in your writing journey, you are a writer, and you deserve respect and compassion as such. Every writer is on a constant journey of growth and discovery; your instructor and course should acknowledge and respect that. In your course, you will encounter many different ideas, but you should also encounter the freedom to accept or reject those ideas. It’s your writing: you get the final say!

7. The Best Online Creative Writing Courses Foster a Writing Community

A creative writing course fosters a creative writing community . This community gives you the motivation to create, as it creates a safe environment to experiment, take risks, and grow in your writing practice.

A writing community gives you the motivation to create, as it creates a safe environment to experiment, take risks, and grow in your writing practice.

For even the most solitary of writers, writing doesn’t happen in a vacuum. Participating in a community of word enthusiasts can jog your creativity and give you useful feedback on your work. Additionally, the feedback you provide other writers in the community also helps you learn. It’s a self-fulfilling, self-sustaining process, where members of a writing group can continuously grow, improve, and fine-tune their love of the craft.

In fact, well-known authors throughout history have been a part of valuable writing communities, such as The Beat Poets, Stratford-on-Odeon, and other famous writing groups .

When you enroll in creative writing classes, you also take part in a writing community. Foster relationships, make new writing friends, and forge your own writing group—it may one day be famous, too!

8. The Best Online Creative Writing Classes Motivate You to Write

Writing is a skill that you can only develop through practice. For anyone just starting on our writing journeys, the best online creative writing classes keep you motivated and accountable.

The best online creative writing classes keep you motivated and accountable.

Every instructor works differently, but you can expect the following in a creative writing class:

• Creative writing prompts
• Daily journaling assignments
• Helpful revisions
• Inspirational readings
• Ideas to combat writer’s block
• Different opinions on how to write creatively

Some courses are even designed to motivate you, such as our course Write Your Novel! The Workshop With Jack . Sometimes, the biggest struggle is simply to begin, and creative writing courses help you do that.

9. The Best Online Creative Writing Classes Jumpstart a Writing Habit

The best online creative writing courses will get you into a writing habit. By combining lectures with thought-provoking assignments, one of the primary goals of a writing course is simply to get you writing.

You’ll gain the most from your creative writing courses if you block out the time to write every day.

To make the most of your creative writing classes, try to find time to write every day. It’s best to write at the same time every day, but if your schedule doesn’t allow this, sneak time where you can.

Here are some ways you can steal time as a writer:

• Journal for 15 minutes before you go to bed.
• Write while you wake up with your morning breakfast or coffee.
• Keep a journal on your phone during work and lunch breaks.
• Write on your commute to and from work. If you’re driving, consider keeping an audio journal, where you write by speaking into your phone’s recording device.
• Write on your phone while running on the treadmill.
• Put pen to paper while taking a bath.

These ideas won’t work for everyone, and it all depends on your schedule and lifestyle. Nonetheless, you’ll gain the most from your creative writing courses if you block out the time to write every day, no matter how brief that time is. And, your course should help you find the time to write!

10. The Best Online Creative Writing Courses Broaden Your Literary Horizons

You need to read great writing to produce great writing. The best online creative writing courses will introduce you to great literature, giving you additional opportunities to explore the writing craft.

The best online creative writing courses will introduce you to great literature, giving you additional opportunities to explore the writing craft.

In creative writing classes, you might read both classic and contemporary literature. As writers, it’s good to have knowledge of both worlds. Classic literature introduces you to the bedrock of modern writing, including the devices and rhetorical strategies that make for effective poetry and prose.

Contemporary literature, on the other hand, gives you a glimpse into today’s literary zeitgeist. It’s important to understand today’s publishing landscape and the type of work that’s being published, even if you don’t intend to write like contemporary authors.

In fact, it’s better if you don’t try to write like anyone else! Reading other writers shows you what works in literature and what doesn’t, giving you opportunities to experiment with form and style. But, at the end of the day, your writing is for you, not for publishers or particular writing schools.

Use your creative writing classes as opportunities to explore literature, experiment with words, and discover what you’d like to write yourself.

11. The Best Online Creative Writing Classes Offer a Healthy Creative Outlet

Creative writing classes offer a healthy outlet for your creativity and emotions.

A healthy writing space can supplement your emotional health and wellbeing.

How is that so? With a space to put thoughts to paper, many writers inevitably reach breakthroughs about their own feelings and experiences. This is true regardless of whether you write poetry, fiction, plays, articles, or creative nonfiction.

Now, even the best online creative writing courses can’t replace the benefits of therapy. But, a healthy writing space can certainly supplement your emotional health and wellbeing. Between the prompts, community, and writing habits that a creative writing class fosters, you’re sure to come away from your course with renewed emotional health.

12. The Best Online Creative Writing Courses Give You Next Steps

Your education doesn’t end at the end of your course. If anything, the best online creative writing courses are only the beginning of your writing journey!

The best online creative writing courses are only the beginning of your writing journey!

The best online creative writing courses give you opportunities for continuous growth. Those opportunities can take many forms, such as: a list of literary journals to submit to, further readings on a topic of interest, future creative writing classes, or even simply the instructor’s email.

If you’re ready to move on to the next level of your career, your instructor should provide you with next steps. And if you crave more learning, ask the instructor!

A creative writing course is much like life: the more you put into it, the more you get out of it. Being an active participant will teach you as much about creative writing as the instructor will, because engaging with language is how you grow as a writer. Actively working with suggestions and ideas, keeping a daily writing practice, and offering other students constructive feedback will all boost your creative writing skills.

A creative writing course is much like life: the more you put into it, the more you get out of it.

Additionally, do your research before you enroll in the course, or you might end up taking a class that isn’t suited to your needs. Look up the instructor for the course, their teaching style and previous publications, and how much experience they have as a writing coach. If they don’t seem well suited towards your learning style, they might develop your creative writing skills, and they won’t be worth the cost.

Find the Best Online Creative Writing Courses at Writers.com!

Are you looking for a writing community? Are you ready to get writing? Check out some of the upcoming courses at Writers.com , the oldest creative writing school on the internet.

Sean Glatch

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Focus and Flow: How to Stay on Topic When Writing

My name is Debbie, and I am passionate about developing a love for the written word and planting a seed that will grow into a powerful voice that can inspire many.

Choosing a Specific Topic: Setting the Foundation for Focused Writing

Minimizing distractions: creating an optimal writing environment, developing a writing plan: organizing your thoughts and ideas, optimizing focus with productivity tools, harnessing the power of flow: achieving a state of creative efficiency, overcoming writer’s block: techniques to stay on topic and generate ideas, techniques to stay on topic and generate ideas, maintaining focus throughout the writing process: tips for continuity and avoiding tangents, rewriting and editing with precision: ensuring coherence and consistency in your writing, frequently asked questions, to wrap it up.

When it comes to writing, selecting a specific topic is the crucial first step that sets the foundation for focused and effective writing. A well-chosen topic not only grabs the reader’s attention but also allows the writer to produce engaging and coherent content. Here are a few tips to help you choose the perfect topic that will make your writing shine:

• Identify your interests: Start by brainstorming topics that genuinely interest you. Think about subjects that you could talk about for hours or topics that have always sparked your curiosity. Writing about something you’re passionate about will help you maintain motivation and enthusiasm throughout the writing process.
• Consider your readers: While it’s essential to write about something you enjoy, it’s equally important to keep your target audience in mind. Consider what topics are relevant and useful to them. Understanding your readers’ needs and preferences will help you tailor your content and make it more engaging and impactful.
• Research and explore: Before settling on a specific topic, conduct thorough research to ensure that there’s enough information available on your chosen subject. This will prevent you from hitting a dead-end halfway through your writing journey. Explore different angles and perspectives related to your topic to add depth and originality to your writing.

By following these guidelines, you will set the stage for focused writing that captures readers’ attention and conveys your message effectively. Remember, choosing a specific topic is the key to unlocking your writing potential and making an impact.

Creating a focused and productive writing environment can greatly enhance your creativity and concentration. By minimizing distractions, you can maximize your writing output and achieve optimal results. Here are some tips to help you create a conducive writing space :

1. Eliminate clutter: A clutter-free environment promotes clear thinking and reduces mental distractions. Organize your writing area by decluttering unnecessary items that may divert your attention. Keep only the essentials within reach, such as pens, notebooks, or reference materials.

2. Designate a specific writing area: It is important to have a dedicated space for your writing activities. Choose a location that suits your preferences and allows you to work comfortably. Whether it’s a cozy corner in your living room, a peaceful study, or a quiet coffee shop, creating a designated writing area can help you enter a focused mindset.

3. Control noise levels: Unwanted noise can be a major distraction while writing. Consider using noise-cancelling headphones or playing soft background music to drown out external sounds. Experiment with different levels of ambient noise to find what suits your concentration best. Some writers find certain nature sounds or instrumental music particularly soothing for inspiration and maintaining focus.

4. Set boundaries: Let your family, friends, or colleagues know that you are in your writing zone so that they avoid interrupting you unnecessarily. Establishing boundaries and communicating your need for uninterrupted writing time can help you stay in the flow and maintain concentration.

When it comes to writing, having a well-structured plan can make all the difference in the world. By organizing your thoughts and ideas before putting pen to paper, you can ensure that your writing flows smoothly and effectively communicates your message. Here are some valuable tips to help you develop a writing plan that will bring clarity and coherence to your work:

• Brainstorm: Begin by jotting down all your ideas and thoughts related to the topic. Don’t worry about organizing them just yet, as this step is all about capturing your initial creativity.
• Categorize: Once you have all your ideas on paper, take a step back and look for common themes or topics. Categorize your thoughts into different groups to facilitate a logical flow in your writing.
• Outline: With your categorized ideas in mind, create an outline that outlines the main points you want to cover in your piece. This acts as a roadmap, guiding your writing and enhancing its structure.

Next, it’s time to focus on developing your content within this framework:

• Expand on the main points: Take each main point from your outline and start expanding on them. Provide supporting information, examples, and any necessary details to strengthen your arguments.
• Create subheadings: Introduce subheadings within your writing to break down your content further. This not only adds visual appeal but also helps readers quickly navigate through your piece.
• Review and revise: Once you’ve written your initial draft, take the time to review and revise your work. Check for clarity, coherence, grammar, and overall effectiveness. Make any necessary changes to improve the quality of your writing.

Utilizing Tools for Concentration: Enhancing Focus and Productivity

When it comes to enhancing concentration and boosting productivity, utilizing the right tools can make all the difference. In today’s fast-paced world , staying focused can be challenging, but with the help of technology, we have access to an array of helpful resources. Here are some fantastic productivity tools that can help you maintain focus and achieve your goals:

• Time Management Apps: Effective time management is crucial for maintaining focus. Consider using apps like Trello or Todoist to organize tasks and prioritize your workload. These tools allow you to break down complex projects into manageable steps, set deadlines, and even collaborate with team members.
• Focus-Enhancing Music: Music can be a powerful tool to improve concentration. Classical music, nature sounds, or even specially designed focus-oriented playlists can help drown out distractions and create a conducive environment for work. Experimenting with different types of music can help you discover what works best for you.
• Website Blockers: Online distractions can sap our focus and hinder productivity. Consider using website blocker extensions such as StayFocusd or Freedom, which allow you to temporarily block access to time-wasting websites and social media platforms . With these tools, you can create designated periods of uninterrupted work time.

The right tools can empower you to stay focused and accomplish your tasks more efficiently. Remember, it’s important to find what works best for you, as each individual has their own unique preferences and needs. By incorporating these productivity tools into your routine, you’ll be well on your way to achieving enhanced focus and increased productivity.

In the realm of creativity, there exists a fascinating state known as “flow,” where time seems to fly by and ideas effortlessly flow from the depths of our minds. It’s the sweet spot where productivity and enjoyment coalesce, enabling us to reach new levels of creative efficiency. By understanding and harnessing the power of flow, you can tap into a limitless source of inspiration and unlock your true creative potential.

Flow is a psychological state that was first identified by psychologist Mihaly Csikszentmihalyi. It occurs when we are fully immersed in an activity, experiencing deep focus and a sense of intrinsic motivation. During flow, distractions fade away, and we enter a state of heightened awareness and complete absorption in the task at hand. Achieving flow requires finding the perfect balance between challenge and skill, where we are neither overwhelmed nor bored.

Here are some key strategies to help you cultivate flow and cultivate a state of creative efficiency:

• Set clear goals: Define specific objectives for your creative work, providing a sense of direction and purpose.
• Create a conducive environment: Find a quiet and clutter-free space that promotes focus and minimizes distractions.
• Break tasks into manageable chunks: Divide your creative projects into smaller, actionable steps to prevent overwhelming yourself.
• Embrace challenges: Push yourself slightly beyond your comfort zone by taking on tasks that are challenging but still within your capabilities.

By incorporating these strategies into your creative routine, you can harness the power of flow and unlock a state of creative efficiency that will propel your projects forward and bring your ideas to life like never before.

Writer’s block can be a frustrating hurdle to overcome, but with the right techniques, you can stay on topic and generate fresh ideas effortlessly. Here are some strategies to fuel your creativity and keep your writing on track:

• Free Writing: Set a timer for a specific amount of time, and write without stopping or worrying about grammar or structure. Let your thoughts flow freely and see where they take you. This exercise helps to loosen up your mind and break through mental blocks.
• Mind Mapping: Start with a central idea and create a visual map connecting related concepts. This technique allows you to explore different angles and connections, helping you expand your thoughts and stay focused on the topic at hand.
• Browsing for Inspiration: Take a break from your writing and browse articles, books, or websites related to your topic. Engaging with different perspectives can spark new ideas and provide fresh insights .

The key to overcoming writer’s block is to keep your mind engaged and active. Experiment with these techniques and find what works best for you. Remember, writing is a creative process, and it’s natural to hit roadblocks along the way. Don’t get discouraged – try different strategies until you discover the ones that help you stay on topic and generate ideas effortlessly.

Maintaining focus throughout the writing process is essential for producing cohesive and engaging content. Here are some valuable tips to help you achieve continuity and avoid those pesky tangents:

1. Outline your ideas: Before diving into your writing, create a clear outline that acts as a roadmap for your thoughts. This will provide structure and ensure that you stay on track throughout the process. 2. Stay within your scope: While research may be tempting, be careful not to wander off into unrelated territories. Stick to the main theme or topic to maintain focus and prevent tangents from derailing your writing. 3. Use subheadings: Using descriptive subheadings not only helps organize your content, but also serves as a constant reminder of your main focus. Subheadings act as signposts, keeping you on the right track and guiding your readers through your piece. 4. Avoid unnecessary details: While it’s important to provide relevant context and support for your ideas, be mindful of including excessive details that deviate from the main point. Keep your writing concise and to the point. 5. Take breaks: Protracted writing sessions can lead to mental fatigue and lack of concentration. Regularly take short breaks to refresh your mind and maintain sharp focus when you return to your work.

By following these tips, you’ll be better equipped to maintain your focus throughout the writing process, resulting in a more polished and coherent final piece. Remember, a clear and focused approach will captivate your readers and ensure that your message resonates with them.

When it comes to crafting compelling written content, the power of rewriting and editing should never be underestimated. These crucial steps allow you to transform your initial ideas into a polished masterpiece, ensuring coherence and consistency throughout your writing. By following a few key strategies, you can take your prose to the next level, leaving a lasting impact on your readers.

To begin, focus on refining the structure of your writing. Start by revisiting your introduction and conclusion to ensure they frame your piece effectively, enticing readers from the very beginning and leaving them with a memorable closing thought. Additionally, examine your paragraphs – are they logically organized and connected? Use transition words or phrases to establish clear connections between ideas, allowing your readers to follow your train of thought effortlessly.

• Eliminate redundancy: Go through your work with a keen eye, removing repetitive information or unnecessary words that may distract or bore your audience.
• Check for consistency: Pay close attention to the use of language, tone, and formatting throughout your writing. Make sure your voice remains consistent, bringing a cohesive feel to your piece.
• Proofread meticulously: Carefully scrutinize your work for any grammar, spelling, or punctuation errors. This attention to detail helps maintain the professionalism and credibility of your writing.

Remember, rewriting and editing are iterative processes, requiring dedication and patience. Step back from your work periodically and revisit it with fresh eyes, allowing yourself to spot areas that may need improvement. With each revision, you’ll refine your writing, enhancing its coherence and consistency, ultimately captivating your readers and leaving a lasting impression.

Q: What is the importance of staying on topic when writing? A: Staying on topic is crucial in writing because it helps maintain coherence, clarity, and keeps the reader engaged. By staying focused, you ensure that your message is effectively conveyed without any unnecessary distractions.

Q: How can one develop the ability to stay on topic while writing? A: Developing the ability to stay on topic requires practice and discipline. Start by outlining your main ideas before you begin writing. This will help you stay organized and prevent your thoughts from wandering off track. Additionally, try setting specific writing goals and allocate dedicated time and space for writing to minimize distractions.

Q: What is “flow” in writing and why is it important? A: “Flow” is the seamless movement of ideas within a piece of writing. It involves the smooth transition from one paragraph or section to another, maintaining the reader’s interest throughout. Flow is important because it enhances the overall readability of your work and allows the reader to easily follow your thoughts and arguments.

Q: How can writers achieve a state of flow while staying on topic? A: To achieve flow while staying on topic, organize your ideas logically and ensure that each paragraph or section connects smoothly with the next. Use transitional phrases or words to guide the reader along your thought process. Furthermore, avoid going off on tangents or introducing irrelevant information that might disrupt the flow of your writing.

Q: What are some common challenges writers face when trying to stay on topic? A: Writers often face challenges such as getting sidetracked by interesting but irrelevant ideas, lacking a clear structure, or struggling to maintain focus amidst distractions. Additionally, writer’s block or a lack of familiarity with the topic can also hinder staying on track. Being aware of these challenges and implementing strategies to overcome them are essential for staying on topic.

Q: Are there any techniques to help writers stay focused and maintain their flow? A: Yes, there are several techniques that can assist in staying focused and maintaining flow. Some of these techniques include setting specific goals for each writing session, creating a conducive writing environment with minimal distractions, practicing mindfulness or meditation to enhance concentration, and using writing prompts to stay on topic. Experiment with different techniques to see what works best for you.

Q: How can writers identify when they start to deviate from their topic? A: By regularly revisiting their outline or main thesis, writers can identify when they start to deviate from the topic. It’s important to keep referring back to your initial plan to ensure that each paragraph or section is relevant and contributing to your main message. Additionally, seeking feedback from peers or editors can help identify any deviations from the topic.

Q: What should writers do if they find themselves veering off topic? A: If a writer finds themselves veering off topic, it is best to pause, reassess the purpose of the piece, and determine if the deviation adds value to the overall message. If it doesn’t, the writer should revise or delete the irrelevant content and refocus on the main topic. Remember, staying on topic is about staying true to the purpose of your writing.

Q: Can a writer ever include additional information that is slightly off topic? A: While it is generally best to stick to the main topic to maintain focus, there may be certain instances where including additional information that is slightly off topic can enhance the reader’s understanding. However, it is important to exercise caution and ensure that such information is relevant, adds value to the main topic, and doesn’t distract or confuse your audience.

Q: How can staying on topic benefit the readers of a piece of writing? A: Staying on topic benefits readers by allowing them to easily follow the writer’s train of thought and better comprehend the information being presented. It ensures clarity, reduces confusion, and keeps the reader engaged throughout the piece. By staying focused, the writer demonstrates respect for their readers’ time and attention, making the writing more enjoyable and effective.

In conclusion, maintaining focus and finding your flow are essential for effective writing. By incorporating these strategies, you can stay on topic and produce high-quality content effortlessly.

Guest Book Enchantment: What to Write on Jenga Blocks Wedding Guest Book

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Need a Good Read? Author and McGee Professor Rone Shavers Defies Convention

Prof. Rone Shavers

Davidson College McGee Professor of Creative Writing  Rone Shavers produces convention-defying work across multiple genres. He is the author of the experimental Afrofuturist novel  Silverfish  (Clash Books), which was a finalist for the 2021 CLMP Firecracker Award in Fiction, a Big Other Book Award finalist, and one of  The Brooklyn Rail ’s “Best Books of 2020.” 

March is National Reading Month!

March is designated as National Reading Month – a celebration that encourages people of all ages to read every day. 

As Davidson’s McGee Professor of Creative Writing , Shavers’ courses focus on “what fiction can do and precisely how it does it,” and why creative writing matters to individuals and society. His most recent creative work is  Ten Crônicas , a chapbook collection of prose poems published by The Magnificent Field.

Here, find out more about Shavers’ influences and sources of inspiration, advice to students and recommended reads.

What inspired you to become a writer? 

I remember wanting to write when I was kind of young, but I really didn't think it was a viable thing until I was maybe about 16 or 17. To be honest, though, I still kind of get inspired. There are still books that I'll read that will make me go, "Wow." I like to think that I just create. Because I teach, I don’t feel confined by commercial publishing pressures. I write because I love the form, and the art of it.

Who were some of your favorite authors early on? 

I remember being in my teens and reading Catcher in the Rye , Jack Kerouac and the Beats, all that kind of stuff. But it was one of my professors in college, Maura Spiegel was her name, who introduced me to some authors and books that really blew my mind. I mean, like, really brain-melty, mind-exploding stuff. She attempted to teach a course on William Gaddis' JR , Herman Broch's The Sleepwalkers , Georges Perec's Life: A User's Manual,  and Thomas Pynchon’s Gravity’s Rainbow . I dropped that course like a hot potato about two weeks in, but I had the books and I read them after graduation. Mind. Blown. 

In college I was also reading things like Balzac, Stendhal and Flaubert. So, on one hand I was reading all of these 19th century French works, and on the other, all of these postmodern works, books that weren't following the conventional 19th century model of fiction, which I still get really excited about. I tend to like work that plays around with literary form. Lately I’ve been voraciously reading really formally inventive works by authors of color, texts like Ishmael Reed's Mumbo-Jumbo , or the novels of Karen Tei Yamashita. I think people don't pay enough attention to them.

You said people don't pay enough attention to authors of color who are doing experimental work. Why?

The movie American Fiction is based on the novel Erasure , by Percival Everett. Both the movie and film are about a Black writer of experimental fiction whose books keep being rejected because people, Black and white, keep telling him that his books aren’t Black enough. When you say “experimental fiction,” people think Joyce, Pynchon, David Foster Wallace. It's always code for whiteness and White males from either elite liberal arts or Ivy League schools, with just enough women on the list to have them constitute a minority, but only a small one. The postmodern novel is supposedly this huge thing written by some guy in tweed — somebody straight out of central casting for a Wes Anderson movie. But plenty of people write experimental work. In fact, one of the things I do, with an author named Kenning JP Garcia, is host a roving panel-discussion series called “Form and (Dis)Content,” where we showcase experimental authors of color.

Do you have any thoughts on Octavia Butler’s influence?

When you talk about Afrofuturism, Octavia Butler is very prominent because she’s the godmother of Afrofuturism. She influenced so many writers. When we talk about these movements, a lot of times the people actually doing the real, on-the-ground work are women. And they tend to get marginalized or written out of the picture. When I say Octavia Butler was really influential, it’s partly because you had a lot young Black girls reading her stuff who then totally picked up the torch. For example, another influential Afrofuturist is Sheree Renee Thomas. Sheree was influenced by Octavia, and around 20 years ago Sheree edited two seminal anthologies called Dark Matter: Speculative Fiction from the African Diaspora,  and Dark Matter: Reading the Bones . These anthologies were groundbreaking because they were the first to collect and highlight works of speculative fiction written solely by Black people. Despite Octavia Butler’s success, prior to the Dark Matter series, the publishing industry really didn’t try to market Black speculative fiction authors because of the misguided belief that “Black people don’t read sci-fi.” Well, the Dark Matter anthologies proved them wrong. A lot of writers and Afrofuturist authors that we now take as household names, like Tananarive Due, Honorée Fanonne Jeffers, Nalo Hopkinson, Nnedi Okorafor, and Nisi Shawl all appeared in the Dark Matter anthologies’ pages. 

How do you advise students who want to create work within a specific genre?

I tell students that the best genre work actually stretches the boundaries of its genre. I tell them that you can't depend on the supposed rules of a genre to do all these things in your work that your own writing really needs to do. Working within a genre is not a way to avoid actually doing the real work of writing because, well, if you write a mystery, it has to be successful not only as a mystery, but also as a compelling, complete   work of fiction. You just can't say, "Well, since it's a mystery, I don't have to write well-rounded characters." Yeah, you do. The example I usually use is Stephen King. What Stephen King did for the horror genre was bring a level of psychological depth to it that was missing, and that's what made his work stand out. I sometimes tell students to just do the work that they want to do, but make sure that they do it really, really well. In a perfect world, it's going to be a critic who will show you how everything fits together and who will assign you a genre, especially if you want to do stuff that's a little off the beaten path.

Do aspiring poets or novelists need to have a technical mastery of all of the forms before they can produce good work?

Yes and no. The benefit of school is, I think, more than just learning about literature and literary forms — in school you will definitely learn literary forms — you’ll also learn how you can deviate from them. Equally as important is learning about poetics in general, which you do maybe need school for, unless you want to go out and spend hours in a library reading other people’s work. But that's the good part of school — you learn what has come before you. You're studying the history of poetry, and what poetry is and what poetry has done. Then you're able to write yourself into that lineage, or even, if it’s what you want to do, write against it. You don’t necessarily need to go to school for such things, but formal study makes for a much quicker, easier road to any sort of mastery. For example, when I read student work, I can straight-up tell which students read books and which students don't — and sometimes even what literary styles or periods a student may like to read — just by sentence structure alone. We all tend to follow certain language and syntactic models when writing that we’ve gotten from absorbing years of books. The avid book readers are the ones who will give you a lot of sentences that vary in length, tone and style.

The power of language is a prominent theme in Silverfish .

Yeah. I'm a bit of word nerd, and I like code-switching. I'm always code switching. Part of the book came to me because I tend have the radio on at dinnertime, and one of the things that would always come on would be [the NPR show] “Marketplace,” and I remember just hearing a completely different language. I was like, "What the hell is a 10-year T-note?" I know what it is now, but part of what really struck me was repeatedly hearing the language of finance. If you don’t know it, it’s incredibly obfuscating, sometimes intentionally so.   With Silverfish , I was imagining what the world would look like if we took the language of finance and all of these neoliberal policies and ideas to their logical conclusion. That's where I started. That’s what sparked my imagination. In American culture, there’s so much of this neoliberal, neo-corporatist language that has just become part of everyday parlance. We need to think about how we're using language.

I'm kind of still working it out, but maybe that's one of the projects I'm always going to be working out. I'm really interested in thinking about our own thinking — what educators sometimes call metacognition — when and how we do it and when and how we don't. I don't have the answers. In fact, I don’t think I have any answers. I just want look at the problems and reasons and ways that we delude ourselves into doing certain things, and more important, why.

Is there anything else you'd like to tell students?

Read broadly. It’s a little cliché — but there's some truth to this cliché — and that's if you like a particular author, research them and find out who influenced them, who they were reading, and then go back and read that work, too. Be sure to read the classics, contemporary literature — if you like popular or genre fiction, that's fine, too— but just make sure you read some literary works once in a while. It's all going to help inform your work, and your writing, and your thinking. The brain is a wonderful spongy little instrument that will soak up whatever you choose to dip it in, so be sure to dip it in some good stuff.

A Brief, Non-Exhaustive List of Contemporary Black Fiction Totally Worth Checking Out

Recommendations by Rone Shavers, McGee Professor of Creative Writing

• Fat Time , by Jeffery Renard Allen
• The Salt Eaters , by Toni Cade Bambara
• The Sellout , by Paul Beatty
• Parable of the Sower , by Octavia Butler
• I, Tituba, Black Witch of Salem , by Maryse Condé
• Babel-17 and Empire Star , by Samuel R. Delany
• Potted Meat , by Steven Dunn
• Erasure , by Percival Everett
• Event Factory , by Renee Gladman
• Midnight Robber , by Nalo Hopkinson
• Middle Passage , by Charles Johnson
• Annotations  and Counternarratives , by John Keene
• How Soon is Black Future Month , by N. K. Jemisin
• Dunfords Travels Everywheres , by William Melvin Kelley
• Black Imagination , by Natasha Marin
• Mama Day , by Gloria Naylor
• Mumbo Jumbo , by Ishmael Reed
• Oreo , by Fran Ross
• Heads of the Colored People , by Nafissa Thompson-Spires
• The Intuitionist , by Colson Whitehead
• March 13, 2024
• Academic Affairs
• Faculty Stories
• News Headlines
• Lisa Patterson

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• Christopher Record

How to Write a Creative Brief with Examples and Templates

By Joe Weller | March 5, 2024

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A  creative brief  is a roadmap for teams planning a marketing or advertising campaign, including the objectives, deliverables, and target audience. Strong creative briefs keep team members and external stakeholders aligned as the campaign develops.

  Inside this article, you’ll discover how to write a creative brief , the main elements to include, and downloadable example briefs and templates . Plus, you’ll learn how to use generative AI to help draft a creative brief .

Main Elements of a Creative Brief

Creative briefs should include sections detailing the campaign’s goals, deliverables, style, and target audience. The brief will also have information about the brand and competition in the marketplace.

A project manager for the team requesting the content or a  member of the marketing or advertising team will write a creative brief. The specific sections of a creative brief might vary depending on the project and its stakeholders, but keep these eight main elements in mind:  

• Brand Identity and Project Overview: The first section of the creative brief provides relevant background information about the brand’s mission and the campaign’s purpose, whether it is responding to pain points or advertising a new product. Summarizing these key details at the outset gives the creative team a focused direction and ensures the campaign fits into the overarching brand identity. 
• Objectives:  Clearly define goals and be sure to link them to  key performance indicators (KPIs) . Using  SMART  (specific, measurable, achievable, relevant, time-bound) goals when crafting objectives help you focus on the project and key metrics. 
• Competitive Analysis: Reviewing examples of recent campaigns from rival brands is a valuable strategy when seeking insight for a creative brief. Analyzing competitors’ strengths and weaknesses sheds light on what resonates with consumers and how to make a campaign stand out in the market.
• Target Audience:  Creative briefs should boil down which segment of the brand’s audience the campaign will target. Specific demographic profiles help the creative team understand customer behaviors and deliver the most effective and appealing assets.
• Tone and Style:  Whether defining a personality, listing adjectives that correspond with the core message, or designating a color palette, the creative brief clarifies the attitude and visual identity of the campaign. Designers need direction on the desired voice and style to ensure a unified final project that speaks to the target audience.
• Content Format and Deliverables:  Every creative brief must outline the specific content that the creative team needs to produce, such as social media assets, print advertisements, graphics, video content, online copy, or other elements of the campaign strategy. Include any format requirements or other specifications, so that the creative team can align their output with the campaign objectives.
• Timeline and Budget:  Stipulating key deadlines, checkpoints, and budget requirements enables the creative team to deliver on target. This information is crucial when working with external agencies, for whom the brief can function like a contract. Concrete schedule parameters give project managers details that they can follow up, warding off scope creep. Learn  how to manage scope creep  and keep projects on track.
• Stakeholders:  Briefs should include the contact details and roles for all the team members who will be involved in the project. Establishing individual responsibilities and review processes ensures internal and external stakeholders can communicate seamlessly throughout the process.

How to Write a Creative Brief

Writing a creative brief starts with gathering the information that will guide a campaign’s direction. Begin with a focused overview of the project and include concrete details on your objectives, audience, and deliverables.

A strong creative brief is clear, specific, and short. Think of it as a blueprint to inspire creativity and keep your team on track from ideation through delivery and execution. Consider using  creative brief templates  to save time and maintain consistency across multiple projects.  For branding campaigns or launches, a more specialized  brand brief  might be necessary. 

1. Gather Information and Resources  

Before you start writing, do the prep work for your brief. This might include researching competitors, analyzing pain points, meeting with stakeholders, and referencing past campaigns. Use this information to finalize your core message, target audience, and objectives.  

Once you have a clear idea of the campaign, gather the necessary supporting documents. Compile links to important resources, such as a brand style guide, digital asset library, and any example content for the creative team to reference.  

2. Decide What to Include  

The details of the campaign, stakeholders, and objectives will determine which elements of the creative brief are necessary. For example, internal team members might not need comprehensive information about your brand mission. Or you might include a budget for advertising campaigns, but not for designing a new website banner.

Keep in mind that the creative brief should be concise and focus on the creative direction of the campaign. If you need to determine a comprehensive marketing and distribution strategy, consider completing a  marketing strategy brief first.   

3. Name the Campaign and Write an Overview   

Naming the project is a simple first step to streamline communication. The campaign name should point to its core message — the idea, consumer benefit, or call to action (CTA) — the creative team needs to get across with their assets.  

Start by writing an overview that defines the core message in a few sentences. Consider including relevant brand identity aspects or drafting a short section with brand and product background. Establish why you are launching this campaign, the opportunities or challenges, and the takeaways for your audience. 

“For example, in our creative brief for a new rug collection launch, we highlighted our rugs’ unique designs inspired by Southwestern traditions and their high-quality sustainable materials. Conveying these key points up front allows designers and copywriters to center their creativity around the communication of these distinguishing factors,” offers  Connor Butterworth , CEO and Owner of  Southwestern Rugs Depot . 

4. Set Clear Objectives

Highlight one or two goals for the campaign that align with its core message. Be sure to define the KPIs you will use to measure success. Common campaign objectives include boosting engagement, increasing conversions, and communicating a specific call to action or desired consumer behavior.   

5. Analyze the Competition

Survey the competitive landscape for real-world models. Focus on a few major competitors and provide examples of their recent campaigns for similar products. Highlight key successes and failures to learn from, and create a list of the ways in which your brand or product differs.  

Elaine Chen , Founder of marketing consultancy Excogita, advises, “Creatives understand that not every project will immediately hit the mark, but they need feedback to get to the right place. Spend time looking at competing campaigns so that you have concrete ideas about what you feel will and won't work, and share some of these insights in your brief.”

6. Define the Demographic

Determine a primary target audience for the campaign. Are you trying to reach a segment of the current brand audience or potential new customers? Break down your target audience with demographic data — such as age, gender, and geographic location — as well as buying behaviors and psychographic information, such as preferences and interests. 

Instead of listing all the aspects of your target audience, use profiles or personas to draw a precise portrait of your customer in a couple sentences. Learn  how to create customer profiles  to better understand your audience with individualized buyer personas.  

7. Explain the Tone

Choose several adjectives that describe an attitude or personality for the campaign. Align this personality with the key message, cater it to your target audience, and fit it within your brand identity. Include links to any brand style guidelines or designated fonts and color palettes.

Should graphics feel sophisticated and minimalistic or playful and energetic? Is the tone authentic and empowering or confident and provocative? The adjectives you choose will guide both the visual direction and voice of your campaign, keeping all the elements of the project cohesive.

8. Designate Deliverables

Determine what assets or content the creative team needs to produce to meet the campaign objectives. Specify the content format, the number of deliverables, and any requirements or specifications, such as image dimensions or character limits. You might mention your distribution strategy if modified versions of the assets will be needed for different platforms.

9. Walk Through the Timeline and Budget

Working backward from the campaign launch date, determine when assets need to be delivered in order to be reviewed by key stakeholders and released on schedule. Fill in important due dates, review periods, meetings, and final approval deadlines leading up to the release date. If the creative team will be producing video content or multichannel advertising campaigns, establish a budget.

10. Present to Stakeholders

Share the completed brief with all the stakeholders involved, from the creatives who will be producing the content to the executives who will approve final designs. The creative team might consist of in-house designers and marketers, or it could be an external agency. Consider including a project manager to track deadlines and deliverables. Project managers can create a separate  project brief  to summarize high-level details.

Whether you present the brief at a  project kickoff meeting or distribute it electronically, be open to feedback. The creative team might have questions on the timeline, resources, tone, or approval process. The marketing director could help you fine-tune the target audience and core message. Refine the brief if necessary before you share the final version. Make sure everyone understands the direction of the project and their responsibilities.

Examples of Creative Briefs

These creative brief examples use variations on the basic creative brief template to communicate specific project details to stakeholders. These downloadable and customizable templates include example copy for a variety of creative brief scenarios.

Simple Creative Brief Example Template

Download the Simple Creative Brief Example Template for Microsoft Word

Download the Simple Creative Brief Blank Template for Microsoft Word

Here’s an example of a creative brief for a marketing campaign designed in-house. This short creative brief template keeps a tight focus on the project itself — and doesn’t waste time providing unnecessary context.

Client Creative Brief Example Template

Download the Client Creative Brief Example Template for Microsoft Word

Download the Client Creative Brief Blank Template for Microsoft Word

This example shows how a creative brief might be completed for implementing a marketing campaign with an agency. There is more information about the client — the brand, project message, and call to action — while leaving room for the creative team to innovate. 

Graphic Design Creative Brief Example Template

Download the Graphic Design Creative Brief Example Template for Microsoft Word

Download the Graphic Design Creative Brief Blank Template for Microsoft Word

Here’s an example of a creative brief for a graphic design project that is perfect for solo graphic designers or graphic design firms planning projects in collaboration with their clients. The simple, adaptable layout has room for details on image requirements and design elements, as well as direction about the project. 

For more elaborate design projects — such as a logo design or product design — consider using a specific  design brief .

Advertising Creative Brief Example Template

Download the Advertising Creative Brief Example Template for Microsoft Word

Download the Advertising Creative Brief Blank Template for Microsoft Word

This creative brief example uses a straightforward advertising campaign template to cover objective, tone, messaging, target audience, and non-negotiables. There are also key advertising elements needed for the campaign. 

What to Keep in Mind When Writing a Creative Brief for Internal Use vs. an Agency

Creative briefs are a campaign’s starting point for both in-house teams and agencies. The project’s stakeholders will determine the brief’s content. Both internal and external creative teams need information about the campaign’s message, but agencies might need more brand details.

Internal creative briefs are often short and direct, since the stakeholders will bring their understanding of the brand and its identity to the project. Internal creative teams might already be familiar with style guidelines, recent campaigns, and customer personas. It’s still important to include focused direction specific to the campaign objectives, but the brief can be more informal and flexible.

Creative briefs shared with external agencies, on the other hand, are often more extensive. CEO and Founder of  Awning.com Shri Ganeshram recommends crafting a “more detailed and structured brief” when working with an agency. “It has to convey the essence of your brand and project requirements without any assumed knowledge,” he continues. “When I worked with an external design agency for our marketing campaign, the detailed brief we provided helped them grasp our brand ethos quickly, resulting in a highly successful campaign.”

As a marketing executive with both in-house and agency experience, Chen points out that projects that are contracted out might also require more comprehensive briefs. “Many companies are only working with agencies on high-profile or very strategic assignments such as major advertising campaigns, creating new brands, or significant rebrands. Accordingly, the briefs will need to include lots of insights about the product and audience, while avoiding being too prescriptive to give the agency room to innovate.”

Additionally, while both internal and agency creative briefs typically include deliverables and deadlines, these stipulations might carry more weight externally. In his experience working with agencies, Ganeshram explains, “The creative brief acts as a contract of sorts that outlines what the client expects, providing a clear framework within which the agency operates. This distinction is crucial for ensuring both parties have aligned expectations.” 

Pitfalls to Avoid When Writing a Creative Brief

An effective creative brief empowers designers, advertisers, or marketers to deliver original and compelling content. On the other hand, vague or complicated briefs make it impossible for creative teams to meet expectations. Avoiding these pitfalls streamlines the creative process.  

There are five common pitfalls to keep in mind when writing creative briefs:  

Ambiguity:   

A vague direction can make it impossible for the creative team to understand the vision for the campaign. Provide specific information about the tone and message, as well as clear guidelines for the format of the final product. “If you leave anything up for interpretation, then you risk the result not being what you expected,” advises Kristien Matelski, Content/PR Manager at  Vizion Interactive . “I’ve found that a few good examples are much more valuable than just describing what I’m looking for.”

• Overprescription: Conversely, including too much detail can limit creativity and overwhelm the core message. Designers, copywriters, and other creatives need freedom to bring their own expertise and imagination to the project. “While detailed background information is always helpful, realize that you can only convey so much in a single communication,” Chen notes. “Avoid requiring your creative team to fold in too many messages or else you could end up with a garbled mess.”
• Broad or Unspecified Audience: It’s crucial to define a target audience with as much detail as possible. Large campaigns might have primary and secondary markets, but to create effective assets, the team needs to have a specific audience in mind and understand their behaviors. “Too often companies are so focused on what they have to say that they end up failing to incorporate customer perspectives and create a message that just falls flat,” cautions Chen.
• Unrealistic Expectations:  The purpose of a creative brief is to keep stakeholders’ expectations and responsibilities aligned throughout the project’s development. However, if the brief sets impossibly tight deadlines or unattainable objectives, creatives won’t be able to deliver compelling results.
• Complicated CTA:  Campaigns work best with a simple and clear core message or desired outcome. Creative briefs that fail to develop a clear call to action result in campaigns that can’t meet their objectives. Chen adds, “It's most realistic to ask consumers to do just one easy thing after seeing your ads. A complicated, multistep process or a confusing mix of options is doomed to fail.”

How to Use Generative AI to Write a More Effective Brief

Recent advancements in generative AI have made it a powerful tool for crafting creative briefs. AI can analyze pain points and customer data, suggest relevant core messages, and elevate directions on tone and style. Think of the AI as a partner or assistant when drafting your prompts, and be prepared to finetune the results.

“Generative AI can be a game-changer for crafting creative briefs in marketing and advertising,” observes Peter Wood, CTO at  Spectrum Search . “It's essential to leverage AI for initial idea generation. By feeding the AI system with your campaign’s objectives and target audience demographics, you can get a diverse range of creative concepts and narratives, which might not be immediately obvious to a human team.”

You can also use AI to assist in data analysis when researching your competitors and establishing customer personas. Wood continues, “This analysis can inform the tone, style, and content of your brief, ensuring it is aligned with what resonates with your audience.”  

“As a content manager, I’ve found that creative briefs have been a primary use for AI,” reveals Kristien Matelski. To get the best results from the AI, she recommends providing it with background information about your brand and objectives, as well as detailed instructions for the content you want it to generate. Keep revising and updating your prompts as you work, and make sure to verify any facts or data in your results. 

Here are four tips to keep in mind when utilizing AI to draft your creative brief:  

• Pretend the AI Is Your Assistant:  AI is not a search engine, and it can handle more complex directions. “Be as detailed as possible with what you want, like you’re giving instructions to an assistant to write a brief or outline for you,” suggests Matelski.
• Provide Background:  Feed the AI relevant information about the brand, product, or campaign objectives. Matelski says, “I generally start by giving the AI some context about the who, or the company we are generating a creative brief for, including a link to their website. Then I tell it the what that we’re creating, a creative brief or outline for a new product page.”
• Include Specifics:  If you are using a template, make sure to list the fields you want the AI to generate. Establish any requirements and important campaign directives to include in the brief. As an example, Matelski offers, “Be sure to mention X, Y, Z brand names, color choices, and keywords.”
• Edit, Edit, Edit:  Once the AI has generated the brief, read through the results and determine next steps. “You’ll need to edit yourself or go back and forth with the AI a few times to get it how you want it,” Matelski acknowledges. You might ask the AI to condense the overview, suggest a more playful core message, narrow the objectives, or tailor the deliverables for a specific social media platform. Consider whether you need to provide additional information with your instructions.

Improve Your Creative Briefs with Smartsheet for Marketing

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Program in Creative Writing presents a Reading by Khaled Mattawa and Hiroko Oyamada with Translator David Boyd

• Creative Writing

Award-winning writers read next in the 2023-24 Althea Ward Clark W’21 Reading Series at Princeton

The Althea Ward Clark W’21 Reading Series, presented by the Lewis Center for the Arts’ Program in Creative Writing at Princeton University, continues the 2023-24 season with a reading by poet, translator, and recent MacArthur Fellow Khaled Mattawa and award-winning novelist Hiroko Oyamada, along with translator David Boyd. The reading begins at 7:30 p.m. on March 26 in the Drapkin Studio at the Lewis Arts complex on the Princeton University campus. The event is free and open to the public; advance tickets are required through University Ticketing . The Drapkin Studio is an accessible venue. Guests in need of access accommodations are invited to contact the Lewis Center at [email protected] at least one week prior to the event date.

Poet and translator Khaled Mattawa. Photo credit: John D. and Catherine T. MacArthur Foundation

Khaled Mattawa ’s most recent collection of poetry is Fugitive Atlas . He is the author of four other collections of poetry; translator of nine books of contemporary Arabic poetry, including Saadi Youssef’s Without an Alphabet, Without a Face; and co-editor of two anthologies of Arab American literature. Mattawa has also published a critical study of the Palestinian poet Mahmoud Darwish. His awards include the Academy of American Poets Fellowship prize, the PEN Award for Poetry in Translation, as well as a MacArthur Fellowship. He currently teaches in the graduate creative writing program at the University of Michigan.

Novelist Hiroko Oyamada. Photo credit: Shinchosha Publishing Co., Ltd.

Born in Hiroshima in 1983, Hiroko Oyamada won the Shincho Prize for New Writers for The Factory , which was drawn from her experiences working as a temp for an automaker’s subsidiary. Her following novel, The Hole , won the Akutagawa Prize. In 2022 Oyamada published her third novel, Weasels in the Attic .

Translator David Boyd. Photo courtesy David Boyd

David Boyd is assistant professor of Japanese at the University of North Carolina at Charlotte. He has translated fiction by Izumi Suzuki, Tatsuhiko Shibusawa, and Kanoko Okamoto, among others. His translations of novellas by Hideo Furukawa ( Slow Boat ; Pushkin Press, 2017) and Hiroko Oyamada ( The Hole ; New Directions, 2020) have won the Japan-U.S. Friendship Commission Prize for the Translation of Japanese Literature. Boyd also translated Oyamada’s Weasels in the Attic.

The Lewis Center’s Program in Creative Writing annually presents the Althea Ward Clark W’21 Reading Series , which provides an opportunity for students, as well as all in the greater Princeton region, to hear and meet the best contemporary writers. The series is organized by Lecturer in Creative Writing and award-winning poet Michael Dickman. All readings are at 7:30 p.m. in the Drapkin Studio and are free and open to the public.

Additional readings in the 2023-24 series include:

• Students in the creative writing program will read from their recent work on April 16 at 5 p.m. in Chancellor Green Rotunda
• Seniors in the program will read from their thesis work in poetry, screenwriting, and literary translation on April 30 and in fiction on May 1, both at 4:30 p.m. in Chancellor Green

Visit the Lewis Center website to learn more about the Program in Creative Writing, the Lewis Center for the Arts, and the more than 100 public performances, exhibitions, readings, screenings, concerts, lectures, and special events presented by the Lewis Center each year, most of them free.

Press Contact

Steve Runk Director of Communications 609-258-5262 [email protected]

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Reading by Jake Skeets and Princeton Creative Writing Seniors on March 19

Lewis Center LA Party Brings Generations of Arts and Entertainment Alumni Together

Reading by Khaled Mattawa and Hiroko Oyamada with translator David Boyd

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We can’t combat climate change without changing minds. This psychology class explores how.

PSYC-4660: Humans & Nature is part of a broader academic push at Northeastern to explore the intersection of environmental science and cognitive processing — and how it can lead to tangible changes.

When Northeastern professors John Coley and Brian Helmuth tell their students to “introduce themselves,” they really mean it.

It’s a clammy Monday afternoon in mid-January, and the 15 members of PSYC-4660 Humans & Nature: The Psychology of Social-Ecological Systems on Northeastern University’s Boston campus are taking turns in front of a projector. They’re going through detailed PowerPoint slides outlining their majors, family backgrounds, college resumes thus far, hobbies, dogs and cats. Some grew up going to grandparents’ farms and camping every weekend in rural New England; one works part time for a company that sells carbon credits. Eshna Kulshreshtha, born and raised in California, talks about the small arguments she and her Indian immigrant parents have about recycling.   

“I’ve never had a class where we spent an hour just doing introductions,” says Kulshreshtha, a second-year marine science major, in an interview a few days later.   

In another context it might be oversharing; here it has a point. The central argument of the class is that our personal backgrounds, behaviors and resulting worldviews may hold the key to saving the planet.

A new offering for the spring 2024 semester, PSYC-4660 is a seminar in cognition, a subset of psychology that covers how people encode, represent and process information from the environment in the brain, according to Coley, a psychology professor with a dual appointment in environmental science. Humans & Nature zeros in on how those things inform our interactions with the natural world,  and the in-depth intros underscore just how different those can be from person to person based on their backgrounds. 

Cataloged as an upper-level psychology class but available to any interested undergrad, the seminar is also part of a larger push at Northeastern to explore the relationship between brain and environmental sciences, including collaborative research papers and a new Ph.D. program currently accepting applicants for the coming fall.

“I have become more and more convinced that this is a critical component to getting people and, honestly, agencies and governments to act in a more sustainable way,” Coley says.

The human behavior side

A marine science professor based at Northeastern’s Nahant campus, Helmuth researches how climate change impacts coastal ecosystems. He has spent a large chunk of his career underwater, and more of it than he would like watching many of those ecosystems disappear. In his view, many solutions to issues affecting the planet are clear-cut; how to effectively implement them at scale is another story.

“In most environmental problems the issue is not the science,” he says a few days after the class meeting. “We’ve got a lot of solutions. It’s the human behavior side that’s hard to change. In policy, there’s a lot of experimentation, but it’s kind of trial and error.”

Coley is a developmental psychologist by training; early in his career, he researched how very young children categorize the natural world. “The first big study I did at Northeastern looked at kids from across Massachusetts — from inner-city Boston and Somerville to some very rural places in Western Massachusetts — and how [their] experiences led to differences in how kids think about relations among plants and animals,” he says. Further research examined how those backgrounds affected college kids’ learning in biology and other life science classes.

In most environmental problems the issue is not the science. We’ve got a lot of solutions. It’s the human behavior side that’s hard to change. Brian Helmuth, professor of marine and environmental sciences

The two initially met through Nicole Betz, a graduate student in Coley’s lab. Last year, the three co-authored a paper on how human exceptionalism — the idea that humans are different and set apart from other organisms — can hinder sustainable behavior.

Humans & Nature is a further exploration of that type of academic research  in a classroom setting with readings, lectures and a heavy emphasis on class discussions, all dealing with questions about how we think comes to bear on biodiversity preservation, food systems and climate change, according to the syllabus .  

For the first few weeks, for example, the course content focuses on biodiversity conservation, or preserving the richness of species on Earth. An academic paper by sustainability scientist Thomas McShane explores the trade-offs between preserving biodiversity and human well-being; another, from 2019, explores possible links between a richer array of species and increased mental health in humans. Research from 2016 by a trio of ecologists in the academic journal “Global Environmental Change” focuses on urban biodiversity , outlining possible ways to marry development and conservation of natural environments in an economically equitable way. 

The class is not proscriptive: “I don’t think there are specific misconceptions that we’re trying to puncture,” Helmuth says. “A lot of this is helping the students identify complexities” in their different worldviews as they relate to those topics. “I’d be very surprised, even with a class this size, if they were all at the same starting point.”

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Different attitudes.

After introductions, the class breaks into small groups to discuss the assigned reading: a thin textbook called “Human Dependence on Nature: How to Help Solve the Environmental Crisis” by Haydn Washington. They talk together at length about collectivism and the sense of community in small, rural villages around the world and how it contrasts to the individualist, comparatively isolated routines of Western European and American societies.

“We can follow a behavior but not value it in the United States,” a student muses. “I think it’s harder. In other societies where [people are more immediately affected by] the general health of their community, it might be easier to implement a belief in sustainability and helping the world around you.”

The conversation isn’t just geopolitical. It’s a group in their early 20s, and millennials catch strays for being off-trend and having a collectively dire outlook on global warming. “I recently saw a video that was like ‘Stanley cups are over because the moms have gotten to it … now it’s not cool,’” one student says. “We’re getting sick of things a lot faster, and overconsumption speeds up.”

“There’s a shift in our younger generation that’s more inclined towards an understanding and appreciation for nature, which was lost on the millennial population because there was so much talk about climate change and overconsumption that everyone got overwhelmed,” says another.

Kulshreshtha has experienced these types of vast differences in attitude even within her family. She grew up frequently visiting relatives in New Delhi and Noida in India . There, she explains, sustainability and eco-friendliness aren’t talked about nearly as much as they are in the United States, but not because people don’t care about it. Rather, sustainable habits and practices are more baked into daily life.

“Especially now, in the United States, people constantly pushing you to think about, like, ‘Hey, make sure you’re recycling the right thing,’” she says. “That’s always on the forefront of your mind — is this thing I’m doing environmentally friendly?”

“With my extended family, it’s not something that they talk about, but they’re not being as harmful to the environment in their daily lives,” she continues. “My family in India still gets milk delivered every morning from the milkman, they put the bottles outside again every day. If you get groceries, you’re not getting individual plastic bags for your broccoli and carrots. The street food vendors use bowls made out of leaves and wooden utensils. All these things are already integrated into Indian culture, so it’s not like you have to be actively thinking about how much plastic you’re using every day.”

Further examination

Helmuth and Coley both think those types of insights can have direct impacts, particularly at a place like Northeastern. Environmental psychology with a focus on the natural world isn’t a totally new concept, but tying it directly to human behavior and policy in an academically rigorous way is a next step. The course dovetails with research the two men have collaborated on, with implications for real-world scenarios like science education curricula and aiding the federal government on more effective environmental messaging and policy (Helmuth was a co-author of the White House’s most recent National Climate Assessment , released in November). 

In the fall, Northeastern will begin admission to a new Ph.D. program in Human Behavior and Sustainability Sciences that integrates traditional core requirements of psychology and environmental science graduate programs. The hope is that this sort of interdisciplinary training could lead to more collaborations like theirs. “Someone in psychology who [specializes in] decision-making and someone who studies salt marsh restoration could work together,” Coley says. “ We want to provide Ph.D. students with structured opportunities to make those connections across fields.”

And they’re optimistic about the future possibilities those collaborations could lead to. “One advantage of teaching someplace like this is that these students are going to take over the world,” Helmuth says. “We already have a lot of students through co-ops working in the city of Boston, in state offices, at NASA. Anything we do in a classroom here is going to multiply itself.”  

Schuyler Velasco is a Northeastern Global News Magazine senior writer. Email her at [email protected] . Follow her on X/Twitter @Schuyler_V .

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