7 Websites for Writers to Create a Portfolio

Portfolios are always useful for writers, whether professional or for students. Here are seven websites you can use to create a writing portfolio.

By having a beautiful, well-organized portfolio, you're more likely to land projects at work, or in school. But creating a good portfolio can be challenging and time-consuming for non-techie writers.

Thankfully, there are some websites that make it easier for writers to create their portfolios with little hassle. Here, we list down the seven best portfolio websites for writers.

1. The Freelance Creative by Contently

Contently is a content marketing platform that connects renowned brands with talented freelance writers. Each writer at Contently gets a personal portfolio where they can showcase their writings.

To create a portfolio, go to The Freelance Creative by Contently, create your profile, and enter your information. This includes your image, links to social accounts/websites, city, and a bio.

Importing your projects is quite simple, as you can do so by adding a URL or a PDF. You can add multiple projects and re-arrange them on your portfolio page, but you can’t customize the entire webpage.

With each project, you add an image and a brief description. You can also specify more details like the title, format, and skills utilized.

For both beginners and seasoned writers, Contently is a great and completely free portfolio website. Best of all, it can connect you with some top, high-paying brands, provided your profile meets their criteria.

2. Muck Rack

Another widely used portfolio site, besides Contently, is Muck Rack. It is a PR management platform that connects PR teams with journalists and vice versa.

Among the other things, it lets journalists create a portfolio of their work. Though aimed at journalists, it’s equally useful for bloggers, writers, and anyone with a text-heavy portfolio.

Muck Rack automatically creates profiles of writers and journalists by aggregating information. If it has made your profile, you can claim it. Otherwise, build one from scratch.

On your profile, you can add basic information about yourself, your pitch preferences, contact information, and social links. Moreover, you can display any award that you’ve won on your Muck Rack profile.

Related: How to Create a Portfolio Website With Wix

Though you can upload your projects, importing via URL is much easier, as Muck Rack fills the details automatically. With your name, Muck Rack shows the publications you’ve written for, which adds credibility.

Moreover, you can request and get a verification badge from the Muck Rack team. Creating a portfolio doesn’t cost you anything besides a little time.

3. Journo Portfolio

Journo Portfolio gives you several advanced features and customization options for your portfolio website. Creating a portfolio on Journo Portfolio is quite simple.

It offers nine different themes and the ability to customize them. You can take inspiration from the example portfolios showcased on its website.

Thanks to its block editor, creating and designing pages is quite simple. Using these blocks, you can easily add projects, your bio, contact form, etc. You can even start a blog and publish articles on your portfolio site.

The Journo Portfolio sites are mobile-friendly and SEO optimized. It offers different privacy options and analytics.

The basic plan is free, which lets you add ten articles and create a homepage. You can upgrade to the Plus plan to add unlimited articles and pages for $2.50 per month.

The Pro membership provides article backups, integrations, automatic imports, and a custom domain name. It costs $5 per month. The modern look and feel and the ability to personalize your portfolio make Journo Portfolio stand out.

4. Clippings.me

Clippings.me is a popular portfolio site with over a hundred thousand users. It has different themes, all with a modern layout that you can customize. You can add projects and categorize them to make it easier for a better structure.

With a minimalist design, the Clippings.me portfolio is great for anyone to get their portfolio live within no time. Clippings.me offers integration with Google Analytics and the option to use a custom domain name.

Related: How Google Docs Can Help Organize Your Writing Portfolio

They have a free plan as well as a premium one that costs $10 per month. The premium plans give you the option of using a custom domain, detailed analytics, and SEO optimization.

Moreover, a free account can display only ten articles, so you’ll need to upgrade for adding more. It also has a journalist directory, so creating a portfolio there gives you another chance to showcase your services.

Whether you're a journalist, a copywriter, or a blogger, a Clippings.me portfolio can help you showcase your skills.

5. Writer’s Residence

Writer’s Residence is another easy-to-use site for creating a portfolio.

Along with the homepage, you can create web pages for resumes, samples, bio, and contact. Using the Markdown editor, you can easily style your text. Moreover, it lets you create a blog on your portfolio site.

Writer’s Residence allows you to choose from a variety of different themes. Despite being clutter-free, these themes look a bit outdated. You can connect a custom domain name and add as many samples as you want.

Creating a portfolio on Writer’s Residence costs almost $9 per month, after a 30-day free trial.

Medium is not a portfolio site but a platform for writers to share their ideas and stories.

Nevertheless, you can use your Medium profile as a portfolio. A good reason for doing so is that it’s free and really simple to get started. Just sign up on Medium, click on your profile image, and select Write a Story.

The basic layout of your profile remains the same, though you can edit the colors, headers, and fonts.

However, avoid publishing pieces you’ve written for your clients on your Medium profile without their consent. If you can not write something new, a better way to showcase your samples is to add a brief description and the link to the originally published work.

Related: How to Get Started With Medium: A Beginner's Guide

One of the other reasons to write on Medium is that you can build your own following, thanks to the millions of readers Medium has. Moreover, this site has a partner program where you can get paid for views on your posts. Creating a portfolio on Medium is completely free.

Blogger is actually a content management system, used to create simple blogs. But since it offers a variety of customization options, you can host your portfolio on Blogger.

From themes and layout to the number of pages and their design, you can change almost anything. Like Medium, it is better to add a description and link to your writing pieces instead of republishing. But it’s best if you can write something new for your portfolio and publish it there.

Considering it might be a bit more technical, you should go this route only if you need more control and customization. Similarly, if you require complete control over how your portfolio looks, you can use other website builders to create your portfolio .

Build Your Online Portfolio

For any writer, blogger, or journalist, having a well-organized portfolio is the best way to showcase their skills.

Whether you lack coding skills or want to save time, these intuitive portfolio websites make it simple for you to create a decent portfolio.

The Ultimate Guide to Writer Portfolio Websites: How To Create a Portfolio That Wins

The ultimate guide to writer portfolio websites

Upwork’s 2021 Freelance Forward survey reveals that 58% of marketing professionals in the United States, such as writers and SEO strategists, are freelancers. With the majority preferring to work as freelancers, finding reliable clients and consistent work can be challenging.

A writer portfolio is an effective inbound marketing tool that can help you overcome this challenge by:

  • Showcasing your best work.
  • Increasing your online visibility.
  • Strengthening your brand.

To help you start, we’ve compiled a guide outlining everything you need to know about building the ultimate freelance writing portfolio.

Keep reading to discover: The Objective of Your Portfolio Top Portfolio Hosting Options for Writers Features To Look For in a Writer Portfolio Hosting Platform How To Create a Writing Portfolio Writer Portfolio Mistakes You Should Avoid Final Thoughts: The Ultimate Guide to Writer Portfolio Websites

The Objective of Your Portfolio

It’s essential to define an objective before building a freelance writer portfolio. Outlining a clear goal will help you draft your copy to target your ideal customer.

For example, if you’re a copywriter in the beauty writing niche, your objective might be to write content for beauty bloggers or scripts for YouTubers.

Defining who you’re writing for will simplify your decisions when it’s time to choose samples or write engaging website content.

Top Portfolio Hosting Options for Writers

Paper portfolios are dead in the modern world. There are several portfolio hosting options on the market — each offering a unique set of features.

Here’s a quick overview of our top twelve choices in no particular order.

Writer portfolio building website Pixpa

Pixpa is the best portfolio website builder to design an online portfolio without worrying about the complexities of website hosting. Its code-free design experience and massive array of customizable website templates are only some of the reasons why Pixpa is a great choice for building a writer portfolio.

Price: Free for 15 days. Premium plans start at $3/month when billed annually.

HubSpot CMS Hub for writer portfolio

Price: Free with limited features. Premium plans start at $23/month when billed annually.

WordPress CMS

WordPress is ideal for building a creative writer portfolio with advanced functionality. Its unique balance of usability and customizability makes it the preferred content management system for over 43% of all websites on the internet, according to data collected by W3techs .

Price: Free with limited features. Premium plans start at $15/month when billed annually.

Website builder Wix

Wix is a website builder that offers a code-free way to design stunning portfolio websites for writers. It provides additional features such as user-friendly drag-and-drop design customization options and 500+ professionally designed website templates. Here’s a detailed review of Wix if you want to check out.

Price: Free with Wix ads on pages. Premium plans start at $14/month when billed annually.

Weebly builder for portfolio websites

Weebly offers an intuitive website builder and web hosting service to help you build professional websites quickly. It also provides a mobile app for iOS and Android users to help you monitor and optimize your website on the go.

Price: Free with limited features. Premium plans start at $5/month when billed annually.

Hyvor Blogs 

Hyvor Blogs is an easy-to-use and effective blogging platform. It is a way for people to create blogs on their own. It is fast, has no ads, and can be customized any way you like. It provides you with every feature that a blogger asks for. 

Features of Hyvor Blogs

  • Powerful Console
  • Custom Themes
  • Host Anywhere
  • In-built SEO
  • Custom Code
  • Multi-Language
  • Data Ownership
  • Complete control
  • Team Members
  • Developer friendly
  • Advantages Over Competitors

Hyvor Blogs Console has everything you need to manage your blog easily. It is simple and initiative. The rich text editor is fun to work with. You can easily add images, embeds, code blocks, and more.

Hyvor Blogs is a multi-lingual blogging platform that allows you to create blogs in your mother tongue or any language you want other than English. Blogging in different languages makes your blog’s user base much bigger and even helps to rank higher.

As Hyvor Blogs has in-built SEO, you do not need to worry about your blog’s SEO. If you have a team to manage your blog, HB has given you every facility for team collaboration: your team members will love it! 

You own the content you write. You can export your content and move to another platform anytime. No other third party or Hyvor owns your data. Plus, you have complete control over your blog. You are the boss, no one else!

It consists of different blog themes and you can choose one for your blog; not only that but also you can create your own customized new themes as much as you like. 

HB is completely developer friendly. It has,

Data API – Access public data of your blog as JSON using our Data API. For example, you can use it to get the latest posts on your blog. The Data API makes Hyvor Blogs work as a headless CMS for an alternative front-end

Console API – This is the same API we use in the Console. Automate some of your administrative tasks, or you can even build your own console.

Delivery API – Delivery API allows you to host your blog within a subdirectory of your web applications, with the help of Webhooks.

Webhooks – Ping a URL when something happens on your blog (ex: when a post is created).

Not only that but also it allows you to host your blog within your web applications. For example, Laravel, and Symfony. It also supports Hyvor Talk which is a commenting platform. Comment sections are the most underrated parts of blogging and digital marketing. Comment boxes aren’t something that many bloggers pay much attention to. Instead, they pay attention to pop-ups and social sharing widgets that help with email notifications or social sharing. Without ads and zero disturbance, your users can focus on the content you have created when you use HB and HT.

When it comes to pricing , HB has a free plan and other paid premium plans. So anybody can get started with HB.

Clippings.me

 Clippings.me for writer portfolio websites

Clippings.me is a minimalistic online portfolio hosting website for writers. It offers a hassle-free interface to upload and showcase your writing portfolio. You only need to paste the URL of your article, and Clippings.me takes care of everything else.

Price: Free for up to 10 articles. Premium plans start at $9.99/month.

Muck Rack for journalists and PR teams

Muck Rack is a cloud-based platform for journalists and PR teams. It offers extra features for writers to showcase their work and hosts one of the most advanced media databases for marketers.

Price: Free with limited features. Premium pricing is available on request.

Contently to build a writer portfolio

Contently is a content marketing company that allows writers to host their portfolio and land more clients. It supports unlimited articles, URLs, and document uploads and simplifies creating a professional portfolio with an automated publishing process to collate your published posts.

Price: Free. Contently charges a 15% fee for jobs secured through their platform plus a 4.75% fee on cashouts.

Pressfolios

Pressfolios to backup published content

Pressfolios is an online platform that allows writers to back up their published content and design an attractive portfolio. It supports PDF and offers a helpful Google Chrome extension to add articles directly from the browser.

Price: Free 14-day trial. Premium plan at 14.99/month.

Journo Portfolio

Website builder and portfolio building tool Journo Portfolio

Price: Free for up to 10 articles. Premium plans start at $5/month.

Writerfolio

Hassle-free portfolio builder Writerfolio.

Price: Free with Writerfolio subdomain. Premium plans start at $4/month.

One-page writer portfolio builder about.me

About.me is an online tool that allows you to easily design professional writer portfolio sites. You can create a simple yet authentic one-page website to highlight your work experience and redirect visitors to social profiles like LinkedIn and Instagram.

Price: Free one-page website and email signature. Premium plans start at $6.58/month when billed annually.

Features To Look For in a Writer Portfolio Hosting Platform

As you can see, portfolio hosting websites are countless. Make sure the platform you choose offers these two crucial features:

Multi-Format File Support

If your writing experience spans across industries and content types, you’ll need portfolio hosting that supports multiple file formats, such as:

  • Microsoft Word.
  • Image and video files.
  • Audio files.

Multi-format support will help you demonstrate your experience creating e-books, audiobooks, social media posts, and articles.

Custom Domain Support

Custom domain name support is essential to building your personal brand identity as a writer. Although this feature might cost extra, make sure you choose a platform that allows you to use a custom domain .

How To Create a Writing Portfolio

  • Choose a writing style that aligns with your niche.
  • Select a mobile-friendly platform.
  • Upload your best writing samples.
  • Optimize your website layout.
  • Research guest posting opportunities.
  • Promote your portfolio on social media.
  • Review and update your portfolio frequently.

Are you ready to create a writer portfolio? Let’s dive into it.

1. Choose a Writing Style That Aligns With Your Niche

Researching your ideal customer is the first step in creating online writing portfolios. Once you identify your audience, you can tailor your writing style to target it as you design your website.

You can choose writing styles such as:

  • Professional.
  • Journalistic.

Speaking the same language as your customer can help you demonstrate familiarity and expertise in their industry.

2. Select a Mobile-Friendly Platform

Desktop vs. mobile usage statistics compared

Image Source

Perficient’s analysis of online traffic patterns reveals that mobile devices account for 61% of all online visits to websites in the U.S and 68% globally. With users demonstrating a preference for browsing sites on their mobile devices, it’s crucial to ensure your portfolio is mobile-friendly.

The easiest way to build a mobile-friendly writer website is to start with a mobile-friendly platform. You shouldn’t need multiple website versions for different devices. Instead, choose a portfolio hosting platform that handles it for you.

3. Upload Your Best Writing Samples

One of the biggest mistakes you can make when creating an online portfolio is populating it with every piece of content you’ve written. A writer portfolio aims to showcase your writing process and expertise — you don’t need hundreds of samples to prove you’re an expert.

10 to 20 pieces of high-quality content are usually enough to showcase different writing styles. It also helps to organize and categorize them for easier navigation.

Reminder: Make sure you review your contracts and seek approval from clients before you publish any ghost-written work.

4. Optimize Your Website Layout

Another vital consideration for portfolio writing websites is the layout and organization of the website. Here are some essential pages you should include on your portfolio site:

  • Testimonials.

Whether you’re designing a dedicated author website or an online collection of your published work, every page on your site should convince prospective clients of your expertise. It also helps to offer freebies such as downloadable e-books to generate leads.

Don’t know where to start? Here are some attractive portfolio website examples to inspire you.

5. Research Guest Posting Opportunities

Once you’ve built your portfolio website, it’s time to drive traffic to it. Writing posts for other websites, or guest posting, is a great way to reach relevant audiences and showcase written content.

Pitch to sites frequented by your target audience and use Google to find guest writing websites in your industry. For example, if you’re searching for tech blogs, you can search for “tech +write for us” or “tech +become an author.”

6. Promote Your Portfolio on Social Media

With your writer portfolio up and running, you should also get the word out. Promoting portfolio websites on social media is a great way to get them in front of the right audience.

U.S. social media usage statistics.

Data collected by Pew Research Center indicates that 72% of adults in the U.S. use at least one social media platform every day. Leverage this habit to improve your reach by posting links to your online portfolio on platforms frequented by your audience.

Other places to share your writer portfolio include your website blog, guest post author bios, and email signature.

7. Review and Update Your Portfolio Frequently

As your expertise grows, you must update your portfolio website to reflect that growth. If you’ve ventured into a new industry, update your portfolio and switch out old articles with newer ones so potential clients can see your latest work.

You don’t need to do this every day. Updating your portfolio once a month should suffice. Keep sharing your portfolio on social media and reach out to guest writing websites to strengthen your online presence.

Writer Portfolio Mistakes You Should Avoid

When clients land on your site, you only have a few seconds to impress them. Here are some common writer portfolio mistakes you should avoid to achieve the best results.

Low-Quality Visuals

Low-quality visuals create an inconsistent browsing experience. They appear out of place and can confuse visitors. Make sure you use crisp, high-quality images that are appropriately cropped and compressed for display.

Unclear or Missing CTAs

No matter how impressive your writer portfolio may be, it won’t succeed if you use lackluster calls to action (CTAs). Incorporate clear CTAs across your portfolio to direct visitors to fill a form, download an e-book, or sign up for your newsletter.

Poor Formatting

Cluttered design and poor formatting can leave users frustrated as they browse your portfolio. Use legible fonts, clear images, simple layouts, and minimalistic colors to help prospective clients focus on what matters — your writing skills.

Excess Information

A writer portfolio should convey who you are, what you can do, and what it’s like working with you as quickly as possible. Stuffing your portfolio with unrelated facts, tall claims, and excess content can hurt this goal. Instead, keep things simple to minimize distractions.

Undefined Target Audience

If you’re writing for everyone, you’ll fail to target anyone. Start with a plan and remember who you’re writing for. A clearly defined target audience can help you optimize your website content and creatives to convey your expertise.

Infrequent Updates

There’s nothing worse than an outdated portfolio that leads to dead links or unrelated content. Strive to update your portfolio once a month for optimal results.

Grammatical errors, inconsistent tones, and a lack of confidence in your copy can hurt your portfolio. It can be challenging to self-edit your writing, and you’re likely to miss out on simple errors. Share your portfolio copy with friends and family and optimize it based on their feedback.

Final Thoughts: The Ultimate Guide to Writer Portfolio Websites

Building a writer portfolio is one of the best ways to jump-start your freelance content writing career and land more writing jobs.

We’ve shared important considerations for building portfolio websites and outlined all the steps needed to do it yourself. It’s your turn now, take the plunge and build your online writer portfolio.

Try Pixpa for free for 15 days and experience the ease of designing writing websites without code. Sign up for a free trial today!

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Home » Designing Websites » The 15 Best Writer Websites: Inspire Your Portfolio

The 15 Best Writer Websites: Inspire Your Portfolio

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jac

Written and researched by:

We’ve researched the 15 best writer websites to gather some inspiration to help you put together a writer portfolio. We’ve looked at a mix of writers from different industries, and cherry-picked our top choices that you can reference when making your very own portfolio .

The 15 best writer websites in this article were made with builders like Wix, Shopify, Squarespace, WordPress, and even third-party graphic designers. No matter how you choose to build your website, you’ll be able to take your ideas with you.

Whether you’re starting a freelance writer website or selling your book, your website is an extension of your brand – and a way to share your individual story.

So grab a coffee and let’s take a peek at some of the best writer websites!

1 Meria Ogawa

Website made with Wix

best writing portfolio websites

The humble contact page is usually left as an afterthought, with a typical title like “ Contact Me .” Notice how Meria Ogawa has shifted the focus to “ Better Together .” This “Contact” page is inviting and warm, and Meria doesn’t just assume the customer is going to get in contact right away.

Gently nudging your potential writing clients to contact you is more effective than trying to urge them too much. Her copy is almost an offering – “If you want” begins each of her contact details.

So, don’t leave your “Contact” page to the side without trying to put your spin on it like Meria has.

Website made with Shopify

best writing portfolio websites

Mimochai is an independent studio that creates art and stories, crafting kids’ books that weave in mindfulness. Mimochai’s Shopify-made website features its artistic creations and leads us nicely into its shop.

The soothing website imagery is all done in the same style as its book covers and merchandise – almost leading potential customers along for the adventure as though inside one of Mimochai’s books.

best writing portfolio websites

If your book or writing field has lovely imagery within it, it might be worth incorporating into the design of your website. There’s something almost 3D about Mimochai’s visuals – it takes us back to being a kid and reading a pop-up book.

We asked the two-person Mimochai team for their thoughts on creating their website with Shopify, and here’s what they had to say:

Advice from the Users

[shopify] offers a good balance between functionality and design. in the time we’ve been on shopify, it has added the features that were initially missing, and many of these improvements are included at no extra cost..

Mimochai Team

They talk about Shopify’s improvements, and express their excitement at its email services improving too.

3 Zadie Smith

Website made with Squarespace

best writing portfolio websites

The website for novelist, essayist, and writer Zadie Smith is clean and highlights the book Intimations in bold red. It grabs our attention and draws us to the book cover straight away.

Notice that she doesn’t clutter the page, from her menu to the words beneath – her book of essays has room to breathe. One effective method is to use words sparingly!

Take care to choose words that give readers a flavor for your writing – without creating huge paragraphs that take away from your work.

4 Rupi Kaur

Website made with a web designer ( Laurie Codes )

best writing portfolio websites

Canadian poet Rupi Kaur’s website reflects herself as her brand – especially her artistic expression. Each page has different elements of art, poetry, and photography.

Rupi’s website is full of exciting things to read, listen to, and watch. Scrolling through each section is like a delightful explosion of paint, color, and Rupi’s drawings (and her live poetry readings!).

Her website also has an ecommerce shop, where she doesn’t just offer her poetry books. Rupi has expanded on her writing with a world tour, along with a shop for art, clothing, stationery, and more.

best writing portfolio websites

Hiring a web designer or web developer has its pros and cons – the cost will be higher than with a website builder, however, there may be more room for personalizing your website with one.

If you don’t have the budget though, website builders can still be highly personalized, as you will see in this article.

5 Caroline Gibson

Website made with WordPress

best writing portfolio websites

Caroline Gibson does more than just say hello with her website copy – she shows a flair for her craft as a copywriter. Caroline’s freelance writer website mixes her humor and her professionalism effortlessly onto the page. We love the line “like the chocolate flake in a 99 ice cream, I add more.”

Creating a portfolio or website for your writing is always about tone first and foremost. What copy do you create? What is your natural tone? And what is the tone your clients are looking for?

Once you’ve answered these questions you can build your portfolio around a balance of the three.

best writing portfolio websites

The website’s “About” page focuses more on what Caroline creates as a freelancer than on Caroline as an individual. This adds credibility to the website – try to ask yourself what your ideal client wants and how your service can help them.

We asked high conversions sales copywriter Alyson Lex for some thoughts on WordPress:

My WordPress website is essential to generating leads, building credibility, and closing new clients. Bar none. My clients frequently mention my website when booking calls (i.e. I love your site!)

I’m even showing up in Google for specific services despite my complete lack of SEO know-how.

It’s not beginner friendly… but if you’re a writer and you sell writing services of any kind – not having a website is absolutely hurting your income.

6 Martha Hayes

best writing portfolio websites

Martha Haye’s work is incredibly cohesive and is captivating to look through. Going through this website is like flicking through a magazine’s pages.

Everything feels well organized, from the website’s typewriter font to the covers. Squarespace has proven to be one of the frontrunners for visual mediums.

This website has a plain white background – but when the work is so bright and colorful, that’s great. Otherwise, a textured or bright background might take away from the work itself.

Remember to put your work center stage, and think of the website as supporting your creations.

But what if I haven’t created much work yet? No need to fret, the example below might offer an alternative idea.

7 Tyler J Koenig

best writing portfolio websites

“Bright” and “fun” are how we’d describe the feel of Tyler J Koenig’s website. You instantly learn who he is, and get an idea of the type of content he creates. It feels fresh and lighthearted. This Squarespace-made website gets right to the niche.

Tyler writes: “ Basketball raised me. Tech and storytelling made me. Now I’m bringing them all together.” He clearly shows us the two sides of his personality and the two parts of his career: tech and basketball.

best writing portfolio websites

As a content strategist and writer in the basketball sector, his “About” page is wholesome, a little nostalgic, and athletics-focused. Tyler understands the target audience well – applying the niche throughout the pictures and copy.

Tyler’s “About” page feels like part blog, part 90’s movie. Here he delves into his life, his basketball knowledge, and fond Limewire and AIM messenger memories.

His copy is genuine, fun, and conversational – he throws in the odd “kinda” and a “see ya around!” closing. It allows Tyler’s personality to shine through the page.

This makes a great alternative to showing your work – if you can bring your authentic self to your writer’s website, then like-minded clients will be interested!

Website made with Webflow

best writing portfolio websites

If you’re looking to create a more professional website, then you’ll need to use clear CTAs ( calls to action ). In case you’re unfamiliar with a CTA, it’s the button or design that leads your customers to buy your product or services.

Notice the Scripted agency has two blue buttons that move the client towards hiring a freelance writer. Here they’ve written “Get Started,” but you can write anything, like Say Hi, Learn More, Hire Me, I’m In, or Subscribe .

Even if you’re not setting up an agency, you can experiment with CTAs on your website. You can test out different colors and wording to see what gets you the most customer clicks over time.

The Scripted website inspires trust and credibility – it understands the customers’ pain points.

best writing portfolio websites

Scripted also has well-designed icons that add to the UX (user experience) and make it as easy as possible to find information. It uses the data it has, like 200k+ Content Orders, to help develop customer trust – adding data to your website can boost the value.

9 Matt Phil Carver

best writing portfolio websites

This WordPress website by Matt Phil Carver is another one that thrives on clean and crisp UX. We love the little avatar of Matt, which isn’t just on the homepage, but runs throughout the website – even into the blog!

Matt’s friendly and conversational tone can be felt in the content – even in the menu bar, where he’s written phrases like “What I Do” rather than “ Services” or “ Portfolio.” 

Another great thing about Matt’s website is that throughout it he mentions the lovely testimonials he’s had. If you have a lot of great reviews from clients, sprinkle one in on every page, or even create a reviews page ( or as Matt has: “What my clients say” page).

10 Haruki Murakami

best writing portfolio websites

Haruki Murakami’s website has a great feature in its community page. If you have fans of your work, consider putting together a place for them to share their opinions.

Create a buzz by getting them involved with what you create – it doubles up as a nice testimonial page, too!

11 Ann Handley

best writing portfolio websites

Ann Handley , author of Everybody Writes has a great WordPress-made website. Particularly, take a look at her “Work with Ann” page. Ann adds some information for potential clients alongside some great examples of CTAs.

Another great feature of the website is the “Newsletter” section. When putting together your portfolio, try adding a free newsletter or resource that the reader can take with them – it can add value to your website and help convert readers to your services.

12 Frankie Ratford

best writing portfolio websites

We might be cheating with Frankie Ratford , but we’re not sorry about it.

Technically, Frankie Ratford is a traveling Graphic Designer and Director of The Design Kids – so it’s sort of cheating to include his site in this list of writer websites. But we had to add it because it’s full of inspiring bits!

Little design features, like the way elements on the page move, are what make this website pop.

Frankie’s photo and the text elements that move behind and in front of the image are a great way to show off copy. The feel of the page you land on is warm with its bold yellow design, and the Wix-made website showcases Frankie’s awards, achievements, and work.

best writing portfolio websites

The website shows Frankie’s nomadic lifestyle alongside showcasing her creative projects. The main takeaway from this website is that sometimes you only need one page!

13 Brandon Sanderson

best writing portfolio websites

Brandon Sanderson’s website has a really neat feature for authors – a progress bar. To keep fans in the loop with what projects you’re creating, a progress bar also helps fuel the excitement!

Keeping readers up to date might be a fun addition to your writer portfolio – whether that’s a progress bar or news updates!

14 Maverick Words

best writing portfolio websites

The WordPress-made website Maverick Words is effective at helping customers imagine how André might solve their pain points. Every page leads the client gently to the CTAs.

This “About” page is a great way to showcase freelance writing skills because it feels like an article on the five factors that set André apart from the competition.

15 Tara Westover

best writing portfolio websites

Tara Westover displays her book Educated on the homepage, and the surrounding text feels super down-to-earth – along with the book cover that’s surrounded by white space.

Here, she creates a sense of intrigue. The unfamiliar reader will begin to wonder why publishing this book is the most insane idea she’s had?

Adding a little mystery to your copy is a great way to get readers to want to read your book. It also makes them want to delve into a writer’s website to discover what the result of publishing the book was.

If you’re looking to see what it’s like to build a website for writers, make sure to read our interview with Vicky Weber , a children’s author and co-founder of At Home Author, a company that provides coaching for aspiring writers.

After exploring these websites, one thing is clear – there are many ways to put together a writer website! We hope this article has given you some ideas on how to take your writer business online.

If you’re thinking I’ll never be able to put together a portfolio like this, not to worry!

Here are nine actionable tips that can help:

  • Establish your ideal customer or client
  • Put yourself in their shoes – what are their main pain points?
  • Incorporate those pain points into the website and help them imagine how you can solve those points
  • Add any visuals that go along with your writing to the website
  • Bring your tone or personality into the mix
  • Use icons to showcase information clearly and quickly for readers
  • Use CTAs to move your customer toward contacting you or buying your services
  • Create a great contact page or sales page to highlight how working together will benefit customers
  • Create a community with the fans of your writing

Many of these amazing-looking freelance writer websites were made with website builders – which open up the realm of possibility for your writing business. Not every builder is made equal though, so take advantage of our research-backed article on the best website builders to make a confident choice.

We’re sure you’ll find the perfect website builder to boost your writing career! Let us know in the comments how it’s going.

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Our Top 10 Favourite Online Writing Portfolios Built in 2022

Published on 13th sept., 2022.

Searching for some inspiring writing portfolios? In this article, we have picked out our top 10 favourite writing portfolios built with Journo Portfolio in 2022. Read on to see view the portfolios and read our top tips for building your own writing portfolio site.

As a writer, you might expect your writing alone to be enough to showcase your skills - but a well-designed portfolio is vital. A good writing portfolio acts as a multiplier, amplifying your work and showcasing your experience and skills. Think of it as another powerful way of differentiating yourself in a crowded market.

A good writing portfolio acts as a multiplier, amplifying your work and showcasing your experience and skills.

There is no single "best" writing portfolio design - for every writer's work, personality and goals are different. However, most good portfolios share a common set of good features which help to make them successful:

  • An easy-to-use and clear navigation.
  • Excellent content, usually more than just a list of articles.
  • Legible fonts and good use of layout and white space.
  • Fast loading, reliable and secure.
  • Careful use of color and imagery.

All 10 examples below have these features in common, which helps them stand out from the crowd.

Our top 10 writing portfolios built in 2022

1. rachel ho.

Visit Rachel's portfolio here: www.rachelkh.com

Rachel Ho is a freelance film critic based in Toronto, Canada. She is a regular contributor for Exclaim!, POV Magazine and That Shelf. Rachel's portfolio stands out due to its brilliant use of film shots as page header images. This gives the site a distinctive look and perfectly captures the spirit of her work. She has designed her site to use the full width of the page, making the most of the available space. This allows her to display an enormous amount of interviews, reviews and features. The clear site navigation in the header and on the home page ensures that the quantity of work displayed does not feel overwhelming. The home page, in particular, does a great job of showcasing different types of work, as well as linking to other parts of her portfolio.

Screenshot of Rachel Ho's Portfolio

2. Henry Wong

Visit Henry's portfolio here: www.henryljwong.com

Henry is a London-based journalist writing about design, culture, and lifestyle. He is currently a senior writer at Design Week and a freelance writer for the Guardian. We love how Henry has used an image-focused layout to showcase his writing. This works so well because of the excellent images he has added to his articles. The image grid is very distinctive, draws you in and makes you want to read each piece in turn.

Screenshot of Henry Wong's Portfolio

3. Clara Harter

Visit Clara's portfolio here: www.claraharter.com

Clara is a Los Angeles-based journalist who works at the Southern California News Group. She has had stories published in the LA Daily News, Long Beach Press Telegram, Pasadena Star News, Malibu Times and Santa Monica Daily Press.

From the moment you land on her home page, you understand exactly who she is and what she does. This is thanks to her bio and profile picture presented at the top of the page. Her portfolio is well structured, loads fast and looks very professional.

Screenshot of Clara Harter's website

4. Nancy Jiang

Visit Nancy's portfolio here: www.nancyjiang.com

Nancy is a NYC-based culture, music, and entertainment journalist, editor, and creative. We like how Nancy has used two offset photographs on her home page to create a distinctive about page and display her social media links.

Screenshot of Nancy Jiang's Portfolio

5. Gwendolyn Desilva

Visit Gwendolyn's portfolio here: www.gwendolyndesilva.com

Gwendolyn is a writer based in Denver, Colorado. Her hobbies/passions include hiking, snowshoeing, bike riding, paddle boarding, exploring art galleries and photographing graffiti art. Gwendolyn's portfolio looks clean and fresh. The large intro headline on the home page makes you want to read on to learn more. The four 'link blocks' on the home page provide clear navigation to key parts of her site. As an aspiring photographer, Gwendolyn has added a Gallery page to showcase her work.

Screenshot of Gwendolyn Desilva's Portfolio

6. Austin Charvey

Visit Austin's portfolio here: www.austincharvey.com

Austin is a staff writer at All That's Interesting and editor at Roasty Coffee & Winning Homebrew. We love how his portfolio features a gradient background image and sans-serif fonts to create a very modern design.

Austin puts his best work at the forefront with four featured articles at the top of the home page. The rest of his work features below. This means his portfolio serves as both a quick intro to his best work AND a directory of everything he has published. Putting your best work in a "Featured Articles" section is a brilliant way to showcase your skills.

Screenshot of Austin Charvey's Portfolio

7. Maria Valentino

Marisa is a copywriter and content creator who is passionate about storytelling in visual and written formats. Marissa's bold choice of colors makes her portfolio very memorable. Green can be a hard color to use on a website, but Maria has aced it here. She has definitely succeeded in creating a distinct and unique site.

Her portfolio also has clear links on the home page and a consistent layout and design across all her pages. This is vital to ensure your site feels cohesive and professional.

Screenshot of Maria Valentino's Portfolio

8. Kevin Williamson

Visit Kevin's portfolio here: www.kwwriter.com

Kevin Williamson is a writer, editor, journalist, and content creator and has written for over 200 publications. Kevin's portfolio home page has a great variety of content which is great for getting to know his writing. Different article sections show off the variety of his work while a contact form gives you an easy route to get in touch. We also like how he has used a different style of article for his featured article section, visually separating it from the rest of the content.

Screenshot of Kevin Williamson's Portfolio

9. Olivia Harden

Visit the portfolio here: www.oliviaharden.com

Olivia is a Travel Writer at Matador Network based in California who been featured in Buzzfeed, PBS' Rewire and more. Olivia puts her work front-of-stage on the home page. The hero image she has used on her home page is perfect for a travel writer. It is important to pick background images that are not too noisy to detract from the text or foreground. Olivia has also applied a transparent overlay to ensure her bio remains readable.

Screenshot of Olivia Harden's Portfolio

10. Olivia Alexander

Visit Olivia's portfolio here: oliviagalexander.journoportfolio.com

Olivia is a reporter and editor working toward an undergraduate degree in journalism and American studies at Northwestern University. Olivia covers education, local politics, arts and activism. Her portfolio is easy to navigate and simple to use while putting her work front and centre.

Screenshot of Olivia Alexander's Portfolio

Why you need an online writing portfolio

In an increasingly digital world, it’s more important than ever to have a place where you can showcase your work, skills and experience. A writing portfolio is not just a list of every piece of work you've ever had published. It is a powerful tool that you can use to promote yourself, find new clients or further your career goals. No matter what type of writing you do, your portfolio can be a single place you can point people to learn about who you are, what you do and what you can offer.

So whether you’re searching for a new job or trying to find your own clients, developing an online writing portfolio is a smart move.

Our top tips for building your own stunning writing portfolio

Building a portfolio from scratch can seem overwhelming at first. It is best to start small and then build on it later. Our tips below are worth bearing in mind as you build your site to help you create an awesome portfolio.

Keep the design simple

A complicated design with too many colours or font styles is the quickest way to build an ugly portfolio. Stick to using one or two font styles and a palette of two or three complementary colors. Keep spacing consistent and ensure your pages all look like they belong to the same site.

Make the home page engaging

Don't leave your home page lacking content. A good starting point is to have an introduction, some of your best articles and links to key parts of your site.

Put your best work first

Your best writing samples should be at the top of your page. These examples should show off your best work and showcase exactly what you can do. Make sure these samples are relevant to the types of jobs you’re applying for or the work you are looking for.

Have clear navigation and content hierarchy

If visitors can't find your other pages they may as well not exist. Keep navigation links short and easy to understand. Use a good font size and good contrast from the background.

Make it easy to contact you

Your writing portfolio should also have an easy way to contact you. This could be your contact details or a contact form. This way, clients can reach out to you from the same page where they read your writing samples.

Use call-to-actions on every page

Your goal should be to guide visitors through your site on a journey. For example, you may want to guide them from your home page to your work page, then to a services page before they contact you on the contact page. You can help people on this journey by putting links or buttons to the next page at the bottom of each page. Use a clear "Call-to-action" command such as "Read more" or "Get in touch" to encourage the visitor to take the action.

7 Common Mistakes Made When Building an  Online Writing Portfolio

7 Common Mistakes Made When Building an Online Writing Portfolio

Is one of these 7 common mistakes that we see every day impacting how well your portfolio works?

Which platform should I use to build my portfolio?

Modern website-building platforms such as Squarespace, Wix or WordPress are very powerful. They make an excellent choice to build a portfolio depending on your requirements and goals.

Journo Portfolio was built for writers from the ground up and is packed with features to help you build your portfolio and manage your writing work.

Our users often come to try Journo Portfolio after being frustrated with the experience on other platforms. They often find it is quicker and easier to build a great portfolio with our site builder.

As you will see from the variety of the examples above Journo Portfolio can be used to create a very unique site. This often comes without the complexity of the major website builders.

What to Include in your Copywriting Portfolio with Examples and Tips

How to build an awesome technical writing portfolio and 5 excellent examples, a beginners guide to portfolio analytics, curated by journo portfolio.

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How to build your freelance writing portfolio

Here are some tips to build a portfolio and get your freelance writing career started.

Ramil M. Del Rosario

Ramil M. Del Rosario

The traditional nine-to-five job has lost its appeal and is no longer the preferred career path of the younger generation. Many people are turning to freelance work amidst economic hardship brought on by the ongoing pandemic. In the United States, large swathes of American workers were already joining the gig economy even before the outbreak. According to a 2020 CNBC report , there are 6 million more workers in the gig economy today than ten years ago.

More workers are choosing to prioritize flexibility in their schedules and the freedom to work anywhere. Recent statistics show that about 57 million American workers are freelancers, and one of the most popular freelancing professions is content writing.

If you're reading this, you are either already a freelance writer or an aspiring one who's about to start building a portfolio. As a freelance writer, you are squarely part of the global gig economy.

If you're just getting started, it's best to get off on the right foot by prepping your writing samples. The best way to showcase your clips is through a freelance writing portfolio.

What is a freelance writing portfolio?

best writing portfolio websites

Like with any job application process, gig employers often require applicants to provide a portfolio of work samples to help them gauge your abilities.

A writing portfolio should contain the best published work samples that a freelancer can show. But it's also important to note that a freelance writing portfolio is more than just a collection of work. Writers should understand that a portfolio is a representation of your personal brand. It shows not only that you have great skills and expertise, but also that you're a specialist on certain beats.

For example, suppose a freelancer wants to market herself as a business writer. She'll want to include her best written articles that reflect her experience and show how she can cover complicated business concepts in an engaging and easily digestible way.

A writer creates a portfolio to build an online presence. As with any industry, freelance writing has a highly competitive landscape. As such, it's important to craft and curate a portfolio that helps you stand out within your chosen niche.

Every writer wants to turn their portfolio viewers into paying clients. Making your portfolio easy to navigate is crucial to giving them a pleasant experience.

best writing portfolio websites

What should I put in a writing portfolio?

best writing portfolio websites

A common misconception, especially among beginner writers, is that you should put all your writing samples into the portfolio. The truth is that not all your written works should find their way in. You'll need to leave some on the cutting room floor.

There are two things to consider when determining what your portfolio will contain. The first is to identify your specialization or niche . Each writer has their own specialization when it comes to reporting or crafting content. For example, this could be content geared toward technology, business, finance, health, environment, or other areas. Your chosen niche will dictate the narrow curation of work samples on display in your portfolio.

If you're unsure about your niche or specialization, have peers read your articles and ask them what kind of writer they think you are. The most common answer is likely going to be the shoe that fits.

If that niche is not what you intended to pursue, revisit your sample collection and make tweaks to better reflect your preferred specialization.

The second is to identify who your potential clients are . Suppose you're looking to get clients from the finance industry on the customer-facing end, rather than on the B2B side. In such a case, your portfolio should contain samples and published articles about finance that show how you simplify complicated financial terms and create a compelling narrative.

If your target clients are customer-facing finance brands but your portfolio contains primarily lifestyle and pop culture articles, prospects are unlikely to hire you.

For beginners and generalist writers, examine your written works and group them by topic. Create a separate freelance writing portfolio (or separate section of one portfolio) for each vertical that you cover. If you primarily cover finance, but also want to appeal to technology and entertainment clients, create multiple distinct areas of the portfolio. This will convey to prospects that you're self-aware enough to give them each their own section to review. It will also subtly illustrate how diverse you are.  

Only include your finest work

best writing portfolio websites

After identifying your niche, the next question to answer is how many samples you should include in the portfolio. As mentioned , your portfolio shouldn't contain all your written work.

Putting ten to 20 written pieces in your portfolio is a good start. These pieces should be the very best stories you've written or published in the last two years.

This will allow potential clients to gain a good grasp of your writing talent and expertise, especially when it come to highly technical niches. That said, this number of samples is not a hard-and-fast rule. Depending on your knowledge and range of experience, you may want to include more.

Apart from  writing samples, your freelance portfolio should also have a short-form biography. As with a normal CV, you'll want to provide a quick summary of yourself.

Your bio should answer basic question on why clients should hire you. It should include your name (or professional pen name) along with your self-given job title, like 'Freelance Fashion Writer' or 'Tech-savvy Political Journalist.' More importantly, it should explicitly state your areas of expertise, such as the niches you cover and various accomplishments to your name.

You can also include links to your professional social media accounts. Avoid linking personal social media accounts that don't reflect your branding as a writer. LinkedIn and Twitter are among the best social media channels for this.

A freelance portfolio is meant to sell your writing talent, so do consider putting in a clear call to action. This will tell your portfolio visitors what to do next. It might be to 'book an appointment' or 'shoot an email' your way.

Further, if you have satisfied clients, ask them to give a positive testimonial or two about your work. This is something wonderful to add to your portfolio.

best writing portfolio websites

How do I create a freelance writing portfolio?

Here are some steps to help launch your freelance writing career:

  • Decide on your writing niche.
  • Review all your previous written work and select those that best fit your niche.
  • Select a writing portfolio app or website to showcase your samples.
  • If you don't have any writing samples to show, consider guest posting on another writer's blog or doing a few free articles for prospective clients (yes, that's the level of commitment needed to break into the game).
  • Update and review your digital portfolio regularly.

List of writing portfolio websites

Today, it's easier than ever to create your freelance writing portfolio, as there are multiple online builders designed specifically for writers and journalists.

ContentGrow

best writing portfolio websites

ContentGrow is a managed talent network and workflow app for content teams of all shapes and sizes. It recently launched a free writer's portfolio for freelancers on its network (an invite-only platform). The portfolio lets users create categories and add unlimited articles easily.

To get writing samples into your portfolio, simply paste a published URL inside and  – boom – a clean and simple story snippet will appear.

View your 'Live' portfolio to see how it looks to potential clients. When ready, share your portfolio easily via social media, email, or anywhere on the web.

Here is an example of a writer's portfolio on ContentGrow.

You can start creating your free writer's portfolio on ContentGrow here .

best writing portfolio websites

Clippings.me

freelance writing portfolio sites - clippings.me

Clippings.me is another writing portfolio builder created for freelance journalists. It is an easy-to-use digital platform that lets users customize their portfolios. You can choose your own images or use the site's built-in ones. You also have the option to connect your Twitter account and import your avatar and bio.

The free version allows a maximum of ten articles. You can upload them as PDFs or add them as links. It also lets you embed multimedia content such as podcasts. Upgrade to the pro version by paying US$9.99 per month. It comes with search engine optimization, a downloadable resume on the profile, and other features.

Journo Portfolio

freelance writing portfolio sites - journo portfolio

Journo Portfolio is a portfolio builder for journalists, freelancers, and writers. With it, there are many ways to design a portfolio. It offers various themes, colors, background images, and fonts. Display a bio, link to your social media accounts, and upload multimedia files.

Writing samples can be added by pasting in URLs of published work. The platform will automatically fill in details such as publication, title, date, and image. It also allows you to sort writing samples into different niches. The online portfolio offers a free version, which allows up to ten articles. Upgrade to the Plus version for US$5 per month or the Pro version for US$10 per month.

best writing portfolio websites

Contently's portfolio is specifically designed for journalists and writers. The app can also be used to connect with clients and find work.

One of the best attributes of this portfolio is its single-page interface. The platform is easy to use and lets freelance writers display an unlimited number of blog posts or other writing projects. Potential clients can filter based on the freelancer’s previous clients.

Another valuable feature from Contently, which can be found on its blog, the Freelance Creative, is its database of rates . This helps freelancers learn how best to price themselves. Contently's portfolio is free for writers. Instead, clients are charged when seek to leverage the network for sourcing talent.

best writing portfolio websites

Different from other portfolio websites, Muck Rack focuses on helping PR professionals connect with journalists. The site auto-generates portfolios for writers by crawling the web for stories that have the writer's byline.

It helps PR professionals pitch stories to journalists by displaying useful information on each portfolio. Muck Rack lets freelance writers and journalists verify their portfolios, then proactively continue building them out. As usual, they can use it showcase their work samples and find  clients.

Users can upload PDF articles and insert links.

Writerfolio

writerfolio - freelance writing portfolio

Writerfolio's app is easy to use, with a dashboard that lets users fill in the important details without having to worry about putting a website together. Even folks with little experience using digital tools can navigate this one with relative ease.

Users can add an unlimited number of articles and select from a wide variety of themes. The online portfolio has no free version, but a free demo is available. Writerfolio comes with a monthly subscription fee of US$4.

Pressfolios

pressfolios - freelance writing portfolio

Established in 2011, Pressfolios has a primary user base of freelance journalists, bloggers, and PR professionals. The app allows both PDF uploads and pubilshed URLs to be added to each user’s portfolio. A full-text backup for each article is also sent to cloud storage.

Pressfolios offers no free version, but you can try out a free trial for two weeks. The Lite plan comes in at US$9.99 per month, while the Pro plan is priced at US$14.99 per month.

Writer's Residence

freelance writing portfolio - writer's residence

Writer's Residence prides itself on taking care of the design aspects of your portfolio, as well as other challenges that would ordinarily come with building a website.

Users can try it out on a 30-day free trial. Thereafter, they may continue using the portfolio for US$8.99 per month.

wordpress - freelance writing portfolio

As a generalized website builder, WordPress is not specially designed to function as an online portfolio, but many people do like to use it that way.

Some of its basic features include plugins for SEO, social sharing, site traffic statistics, as well as free themes and templates. Wordpress supports customized designs like changing backgrounds, preset color schemes, and font styles.

Users can create a primary site using WordPress with a subdomain, (‘sitename.wordpress.com’). If you want a customized domain without ‘wordpress.com’, the platform offers several affordable pricing plans: Personal for US$2.99 per month, Premium for US$8.25 per month, and Business for US$24.92 per month.

best writing portfolio websites

Squarespace

freelance writing portfolio - squarespace

Similar to WordPress, Squarespace is not a dedicated writing portfolio website for freelance writers. Nonetheless, it can be customized and used accordingly.

The platform is easy due to its drag-and-drop design features. It also offers many different templates. Users can customize fonts, layouts, colors, and styles. Portfolios on Squarespace are mobile-friendly. A forest of integrations are also available, including Adobe Creative Suite, Getty images, and Google Drive.

Unlike typial portfolio builders, Squarespace does not offer a free version. Instead, the platform has two pricing plans: Personal for US$12 per month and Business for US$18 per month.

ContentGrow is a freelance writer's secret weapon for landing vetted inbound clients. The platform matches each client with niche-appropriate writers at preferred rates. Sign up to get your invite and free portfolio here .

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WEBSITE ESSENTIALS

Best portfolio websites to fuel your inspiration

  • Talia Cohen
  • 10 min read

Get started by: Creating a website → | Getting a domain →

Best portfolio websites

“Good design is innovative,” stated the highly influential industrial designer Dieter Rams in his list of ten principles. Yet breaking new ground with never-before-seen website design is becoming increasingly challenging. In this competitive field, how can you make your portfolio website design stand out from the crowd?

On top of pinpointing what distinguishes you from other creatives and how you can express this in your design, a great place to start is to search for inspiration by looking at the works of others. Before creating your own portfolio website (see best portfolio website builders ), check out this selection of 18 of the best portfolio websites—all made with the website builder Wix:

Christina Vanessa Graphic Designer

Sophie Brittain UX

Steve Wolf Designs

Wendy Ju Graphic Designer

Chipie Designs

Studio Bagaz

David Milan Art Director

Ryan Haskins Brand Designer

By Experience Design Agency

Aling Wen Photography

Anna Leovy Artist and Illustrator

Reut Chen Textile Designer

Lena Steinkühler Graphic Designer

Mathias Holmberg Architectural Design

T Sakhi Interior Designers

Studio Burge Nur Saltik Industrial Designer

Rafael Varona Animator

Kristina Smolyar Model

Starting a business in design? Use this design name generator to name it.

Best portfolio website examples

01. christina vanessa.

Graphic designer and visual communicator Christina Vanessa clearly has an eye for aesthetics. The first page we reach on this graphic design portfolio example is a simple expression of her creative work and personality. There’s a fullscreen looped video showcasing her best pieces, with her name and disciplines written above.

Following this promising introduction, Christina’s ‘Explore’ page is just as impressive, incorporating multiple design features . From the works themselves to the layered blocks that make up the page’s layout, the website’s color scheme is cohesive and neutral. The soft shades of cream, beige and gray craft a serene atmosphere, further reinforced by the smooth animations.

best portfolio websites christina vanessa

02. Sophie Brittain

Specializing in branding and UI/UX design, Sophie Brittain’s UX portfolio website example certainly demonstrates her skills in both areas. She’s crafted a well-defined visual language when planning how to create a website as her career portfolio, made up of three colors, geometric shapes, vector line icons and plenty of white space.

In addition, subtle touches like a smiley face in place of the ‘O’ in her name exude personality and wit. Also take note of the comic microcopy, particularly at the bottom of her site, offering a fresh take on the usual social bar icons. Last but not least, Sophie has brought everything together by incorporating a favicon that echoes the striking visual on her homepage.

Best portfolio websites - Sophie Brittain

03. Steve Wolf Designs

With the super sharp high-quality visuals on Steve Wolf’s design portfolio website, it almost feels like you can reach out and grab the products photographed in this type of website . The organized grid layout and screen-to-screen visuals put the emphasis on the works themselves.

A discreet hover effect on each image reveals the name of the project, while keeping text to a minimum. To make a portfolio in a similar style, head over to this template . You can add your own works and adjust the design to express your style. You'll also find plenty best portfolio layouts and portfolio website templates as examples on which you can base your design.

steve wolf designs portfolio

04. Wendy Ju

The animation that greets us upon entering Wendy Ju’s graphic design portfolio sets the tone for the rest of her site. It smoothly welcomes us into her world, depicting a book or fan opening up, along with the word “hello” in both English and Mandarin. The animation is subtle and precise, matching her minimalistic aesthetic.

Further down the homepage, Wendy incorporates a fun cursor interaction using Velo by Wix . Not only is this interactivity somewhat addictive as part of the user experience, it also adds a drop of color to the overall neutral color palette.

wendy ju portfolio

05. Chipie Designs

If there's one thing designer Claudia del Castillo did well in designing the portfolio for her firm, Chipie Designs (and we would argue there are plenty of things), it's demonstrate her attention to detail. By infusing the firm's signature cyan-green across the site, down to the interactive hover effects, she crafts a cohesive visual narrative that both delights and informs. The structure of the portfolio itself is user-centric; each work sample serves as a portal to a more detailed case study, offering depth and insight into Chipie Designs' contributions and project outcomes.

Moreover, the use of dropdown menus is a strategic choice for seamless site navigation, allowing visitors to effortlessly delve into the portfolio or select a specific client's case study. This intuitive design choice underscores the firm's dedication to a superior user experience, showcasing how functional elements can align perfectly with aesthetic presentation.

Chipie Designs has one of the best portfolio websites

06. Studio Bagaz’

Graphic design brand Studio Bagaz’ is all about crisp aesthetics when it comes to their professional portfolio website. This sophisticated simplicity also applies to their website navigation, thanks to the organized structure of their site. Visitors can swiftly move between pages using the fixed website menu on the side, or by clicking on the images of the works themselves.

The menu opens up as a lightbox that slides onto the screen, covering half of it. Not only does this fill the screen with new compositions and color combinations, but it also lets visitors remain on the page they were browsing while simultaneously navigating around the site making for great user experience design.

Best portfolio websites - Studio Bagaz'

07. David Milan

Designer, art director and hand lettering artist David Milan places his art center stage. By including only the most crucial elements on the header and opting for a simple monochrome palette, David draws visitors’ eyes directly to his colorful designs.

His gallery of works spans the width of the screen, making up the majority of the website. David has used the Wix Pro Gallery to form a feed-like website layout that visitors are invited to scroll down for great usability. This straightforward structure allows for more and more images to be uploaded, making for a design portfolio that is easy to update as his body of work expands.

Learn more: Writing portfolio examples

david milan best portfolio websites

08. Ryan Haskins

Brand designer and creative director Ryan Haskins’ portfolio website is full of surprises, starting from the expressive typography on his homepage. Blending more than three typefaces on one interface is generally seen as a big design no-no. But Ryan has taken font pairings to the extreme - and has no doubt made this visual hierarchy work.

This adventurous, rule-breaking approach makes a strong declaration straight away, which is accentuated by the bold written content stating that Ryan is ‘world famous’ and ‘very expensive’. Further down, we’re introduced to Ryan’s works, which are equally as unique, evocative and surprising as the rest of his graphic design website. While he hasn't included his full graphic design resume, the 'Bio' section of his site shares his impressive client list and the recognition he's received from a variety of publications, acting almost as a resume portfolio would.

ryan haskins best portfolio websites

09. By Experience

An energizing cobalt blue fills the screen on design agency By Experience’s homepage. Adding to this dynamic sensation is the fast-paced animated text on the top fold of their site. The tone of voice is self-assured and to-the-point, inviting visitors to reach out and hire their expert services.

As opposed to the other portfolio website examples in this selection, By Experience shares their work alongside testimonials by satisfied customers. This demonstrates their skills and past successes, helping to attract potential clients. They make it easy for visitors to contact them by including a static floating menu icon in the top right-hand corner that leads to an online form for getting in touch. Using your professional portfolio as a personal marketing portfolio is never a bad idea.

best portfolio websites by experience

10. Align Wen Photography

Crafting a photography portfolio is much like curating an art exhibition; it's an intimate reflection of the artist's eye, requiring thoughtful presentation to truly resonate with the viewer. Aling Wen's website perfectly exemplifies this, drawing you in with a dreamy, fullscreen portrait that spills over the edges, inviting you into the photo's idyllic setting.

Aling has separated her portfolio into sections so that her clients can view samples that are relevant to their purposes. The website's design—featuring a graceful font, a sprightly logo, and a subtle color palette—wonderfully complements the ethereal quality of her photos. We love that she chose to add some variety to the layout so that each fold feels like a unique treat.

aling wen best portfolio websites

11. Ana Leovy

Artist and illustrator Ana Leovy proves that an illustration portfolio doesn’t necessarily need images to succeed. In fact, the homepage of her portfolio website contains no images whatsoever, but rather a burnt orange background, her logo and a few introductory sentences that act as an alternative navigation menu.

With no imagery at all, Ana still manages to form a highly visual homepage, thanks to her attention to detail, typography, digital art and color. To showcase her works and sell art online through her store, Ana implements a simple light grey background that gives her vivid illustrations the platform they deserve. This also really helps establish her unique personal branding style.

ana leovy best portfolio websites

12. Reut Chen

Textile designer Reut Chen has gone for a classic grid layout on her portfolio website. The geometric building blocks that make up her site contrast with her works, which have a more organic, textured and handmade feel. The simple, distraction-free web design lets her art stand out.

If you’re wondering how to make a portfolio and in search of some good inspiration, Reut’s website is a great example to follow. Breaking away from the grid is a new project that she has chosen to highlight at the top of her homepage. By putting the spotlight on this particular piece, potential clients or collaborators can instantly understand which areas she is currently exploring. Tailoring your portfolio to the type of work you want in the future as a freelancer is a key graphic design portfolio tip.

reut chen best portfolio websites

13. Lena Steinkühler

Lena Steinkühler, a freelance graphic designer focusing on digital film and VFX art, creates a striking first impression by placing her most eye-catching pieces at the top of her site (see digital portfolio examples for even more examples). A curated selection of vibrant, somewhat surreal 3D visuals fill the screen in a slideshow format, piquing our curiosity.

Scrolling down Lena’s portfolio website, plenty more visual delights await. Her works are displayed in a fullscreen grid, with a clean white border to separate between images. The use of an uneven grid, with some images larger than others, adds a sense of hierarchy and brings our focus to certain pieces more than others.

best portfolio websites lena steinkuhler

14. Mathias Holmberg

This architecture portfolio example offers a simple yet powerful representation of Mathias Holmberg’s work. Vertical and horizontal images are pieced together in a grid with white space between each to display the range of his capabilities. The color palette used on both the website design and the images encompasses soft neutral tones, offering an inviting, approachable online space.

Unlike other portfolio examples, this site contains very minimal links or navigation and almost no menu. The only other link you’ll find leads to an Info page with contact details and a link to the architect’s Instagram. Likewise, there is very limited written content, allowing Mathias’ talent to shine through in images alone.

studio holmberg best portfolio websites

15. T Sakhi

Sisters Tessa and Tara Sakhi design spaces inspired by the beauty of the human experience. Their interior design portfolio is a true expression of their work, combining multimedia, images and videos of urban architecture and design. A video background of blurred city lights disappears as their work is faded into view, sweeping you into Tessa and Tara’s artistic world.

You’ll find an updated list of current projects and exhibits so visitors are always informed of the duo’s latest happenings. Additionally, an About section shares a bit about their story, creating a personal connection between the artists and potential customers.

t sakhi best portfolio websites

16. Studio Bilge Nur Saltik

This London-based industrial designer has a unique, contemporary style that shines through in her portfolio website. A striking slideshow of her latest work makes up the top strip of her site, containing vibrant, modern images. As visitors continue to scroll, they’ll see sleek, colorful pictures of the artist’s designs pieced together into a grid format with corresponding tones that show off her professional style.

A menu at the top of this industrial design portfolio contains links to About, News and Contact pages, as well as to an online store, which is all part of a free eCommerce website . Allowing visitors the opportunity to purchase pieces directly from her website simplifies the process for those who want to do so. The online shop contains quick-view images of each product, with a full description and price listing once you click through.

studio bilge best portfolio websites

17. Rafael Varona

Berlin and Rotterdam-based illustrator, animator and art director Rafael Varona, showcases his astonishing range of motion design on his animation portfolio website. The artist specializes in complex animated loops, which takes center stage upon entering his site with an array of colorful and detailed clips. As you scroll through the homepage, more of Varona’s work is featured in a grid-type format, giving you a front row seat to his creative world.

In addition to images of his work, a menu link to the artist’s Instagram account is in the upper right hand corner along with a short About section. This portfolio example has very little text, highlighting Varona’s exquisite artistic talent.

rafael varona best portfolio websites

18. Kristina Smolyar

Kristina Smolyar’s online modeling portfolio shows us the power of incorporating video effects into a website. This personal web page uses neutral tones and soft imagery on the homepage to showcase Smolyar’s stunning work. However, visitor’s will notice a bold strip at the bottom of the page that breaks this natural, angelic vibe. A picture of Smolyar wearing a white and yellow shirt on a red couch that’s overlayed with a contact form provides contrast in color and style, an effective way to grab visitors’ attention.

Despite the fact that this model portfolio example is only one page, the use of video in both the top strip and the middle of the page is used to convey Smolyar’s brand image and modeling style, and allows you to feel a more personal connection to her.

kristina smolyar best portfolio websites

Looking to take your portfolio to the next level, or designing portfolios for agencies? Check out Wix Studio .

How to create the best portfolio website

Creating the best portfolio website involves attention to detail and strategic planning. Here are some tips to help you achieve that:

Focus on quality over quantity:  Showcase your best and most relevant work. It's better to have a few high-quality projects than to include everything you've ever worked on. Make sure to choose projects that demonstrate your skills and expertise effectively.

Introduce yourself: Personalize your portfolio by including a professional photo and a brief introduction that showcases your personality. Smile in your photo to create a welcoming impression, and provide insights into your professional background and passions in a concise yet engaging manner.

Highlight skills and projects: Create sections to list your technical skills and expertise, along with detailed descriptions of your projects and the technologies used. Include links to your live project demos to provide tangible evidence of your abilities.

Streamlined navigation: Go for a single-page layout with all essential details readily accessible. Use buttons or links to navigate to additional pages for more in-depth information, such as project details or a dedicated About Me section. Make it easy for visitors to contact you by including your LinkedIn profile, email address and resume links prominently on your portfolio.

Add a blog: As George Nguyen, an Editor at Wix points out, " Creating topical blog posts enables you to create keyword-rich content that tells potential site visitors and search engines what your brand is all about, which can be a crucial advantage for portfolio websites where you may not have as many opportunities to convey (in text) your expertise or how your business is unique." Aim to leave a lasting impression on visitors by presenting yourself as approachable and knowledgeable.

Best portfolio websites FAQ

Is having a portfolio website worth it.

Yes, having a portfolio website is definitely worth it. It's a great way to showcase your work, attract potential clients or employers and establish yourself as a professional in your field. A well-designed portfolio website can help you stand out from the competition and make a positive impression on potential clients or employers.

What should you avoid in a portfolio?

Should i use my real name on portfolio website, do employers look at a portfolio website, can i create a free online portfolio, which portfolio platform is best for creating a portfolio website, what are some tips for creating a best portfolio for a graphic designer, what are some tips for creating a best portfolio for web developers, related posts.

17 best portfolio layouts for creative professionals

15 illustration portfolios that are brimming with talent

15 best UX portfolios and what we can learn from them

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Freelance writer portfolio: The best examples and how to build one

best writing portfolio websites

As a freelance writer, your portfolio is one of the most critical factors in landing new clients. It shows who you are, and what you’re capable of doing. But if you don’t do it right, you could just as easily turn potential clients off from working with you.

In this guide, we’re covering everything you need to know about freelance writing portfolios, whether you're a beginner or advanced freelancer.

What is a freelance writer portfolio?

In the traditional sense of the word, a freelance writer portfolio is a collection of your past work that you can show to potential clients.

In the modern sense of the word, portfolios do three things:

1. Introduce you and your work

Your online portfolio (along with a cover letter ) is one of the first things a potential client sees when they are considering working with you. Because of that, it’s one of the best ways to introduce who you are, the type of work you do, and explain what someone will see in your freelance writing portfolio.

2. Demonstrate your expertise

Share examples that make it clear you know what you’re doing. You can post any example that you feel best demonstrates a specific type of expertise. For example: experience with a certain type of writing, a certain topic, or with a certain publication.

3. Begin the sales process

The best portfolios encourage potential clients to reach out. They make it easy to contact you and highlight the best possible examples of your work—the stuff that makes customers excited at the prospect of working with you.

The two kinds of freelance writer portfolios

Freelance writers will often have two different kinds of portfolios, both used in different times and for different purposes: the general portfolio and the specific portfolio.

1. The general portfolio

This kind of online portfolio acts as your CV, showcasing as much of your work as you can possibly fit in. You might also categorize or tag the content based on what it is: the topic, the outlet, the style of article, or the type of writing.

This is an internal document. Use this kind of portfolio to capture all your work that you can pull from later, but you don’t often send this to a client.

2. The specific portfolio

In contrast to the general portfolio, a specific portfolio is an external document that’s aimed at helping you sell more as a freelance writer. It’s where you showcase your best work or specific examples tailored to a pitch you’re making. That way you can show the most relevant work samples to help you close a deal.

Why do freelance writers need a portfolio?

Portfolios can do a lot more for freelancers than just sharing some work samples. Here are four key reasons why every freelance writer needs a portfolio:

1. Personal branding : Your online portfolio—and how you build it—says a lot about you as a freelancer. It demonstrates not only your visual style, but also your organizational process and what you feel are your best work samples.

2. Demonstrating topical expertise : Portfolios offer definitive proof that you know how to write about a topic (because you actually wrote about it). You might still get questions about how much editing went into the piece, but the portfolio provides a foundation.

3. Showcasing your range as a writer : If you’re great at different kinds of writing—nonfiction, fiction, long form, interviews, research, etc.—you can showcase that in portfolio navigation.

4. Avoiding the need to share references : Many clients will want to know that you can deliver the work they want. In the absence of a portfolio, they may ask for references, which is time-consuming and uncomfortable for you to find a previous client, ask if they will serve as a reference, then make the introduction and hope for the best.

What makes a good freelance writer portfolio?

The strongest portfolios have four key elements:

Introduction : Every portfolio should introduce who you are, what kind of work you do, and any other relevant information (such as awards or accolades).

Categorization : Good portfolios make it easy to see your range of work, whether that’s topical or type of content.

Good flow : Your portfolio is part of your overall sales experience, so a visually-appealing flow that’s easy to skim or click through is critical.

Comprehensive but not overly long : You need to include enough samples to prove that you’re good at your job, but not so many that you confuse or inundate a potential customer.

Amazing examples of freelance writer portfolio sites

Need some inspiration for your portfolio? Here are 10 online writing portfolio examples that you can steal ideas from.

Shayna Conde

best writing portfolio websites

Shayna Conde is a freelance writer that focuses on storytelling around diversity, inclusion, and anti-racism.

Portfolio style : Shayna built a minimalist portfolio that showcases her as a person. It’s part of her personal website, so you can learn more about her on other pages—but this portfolio page is succinct and easy to share with potential clients.

Why the portfolio stands out : Her portfolio stands out because it’s curated. She doesn’t just throw out every article she’s ever written. Instead, she’s hand-picked the writing samples that encapsulate her writing style and range, so potential clients know exactly what she might produce for them.

When to take inspiration from this portfolio : When you have one key focus that you want all potential clients to know about.

Hank Herman

best writing portfolio websites

Hank Herman is a humorist writer that has written multiple books, articles, and even teaches seminars on writing.

Portfolio style : Hank’s portfolio is also part of his personal site, but the design is very focused on being brand-relevant. It’s sleek for its own sake, and feels very custom to Hank and his personality.

Why the portfolio stands out : His portfolio is a great reflection of his personality. It’s lighthearted, comprehensive, but doesn’t take itself too seriously. This gives potential clients a bit of a chuckle when they first land on the page—which is precisely what Hank can deliver for his clients.

When to take inspiration from this portfolio : When you have a style of freelancing that’s highly influenced by your personality—especially if that personality trait is difficult to showcase when you’re not face-to-face with someone.

Charlane Oliver

best writing portfolio websites

Charlane Oliver is a writer and designer that uses Pinterest as her portfolio base.

Portfolio style : Charlane went for a visual-first focus, but using Pinterest as the platform evokes a sense comfort and ease (since a lot of people know what Pinterest looks like).

Why the portfolio stands out : Using Pinterest for her freelance writing portfolio, she’s able to combine the visuals from her design eye with easy click-through to read the text. This helps a great deal with visual style. Despite Pinterest having a very well-known visual style, Charlane is able to make it her own and showcase the writing samples she wants to.

When to take inspiration from this portfolio : When you have visual-first freelance work that is highly complex, so the simple template of a Pinterest board makes it easier for potential customers to digest everything.

Scott Broker

best writing portfolio websites

Scott Broker is an American writer who has won multiple awards for fiction and creative writing.

Portfolio style : Scott went for a minimalist site that focuses on who he is as a writer: his identity, his accolades, and his explorations.

Why the portfolio stands out : His portfolio is highly identity-focused, which is critical for Scott’s work as a fiction writer. He demonstrates not only his credibility on his landing page, but also offers numerous examples of his award-winning writing samples under the “Publications” tab of his personal site and portfolio.

When to take inspiration from this portfolio : For freelance work that is exploratory in nature, or when you use awards and certifications as a key part of your pitches (for example: journalism).

best writing portfolio websites

John Espirian is a technical content writer that specializes in B2B blogs, copy, and web writing.

Portfolio style : This website and portfolio feels very much like an agency, which is sleek, copy-focused, and features a clean design.

Why the portfolio stands out : John created a site that is purpose-built for his intended audience. When B2B companies look for technical copywriters, they want to feel like the writer knows their pains and goals. By designing his website to look like a B2B website, John directly demonstrates he knows what he’s talking about.

When to take inspiration from this portfolio : When you are producing content for a specific type of business.

Anita Chauhan

best writing portfolio websites

Anita Chauhan is a marketer and content writer with a niche helping startups.

Portfolio style : This freelance writing portfolio site has serious “tech” vibes, where Anita’s website feels almost like a startup’s website.

Why the portfolio stands out : By having different categories that apply to startup marketing—content marketing, writing, lead gen, newsletters, etc.—Anita demonstrates she knows the different content challenges that her ideal clients might have. Further, it’s a super clean way to demonstrate her range as a writer, since she has examples of each type of writing within the portfolio.

When to take inspiration from this portfolio : When you offer a wide range of writing services.

Neville Medhora

best writing portfolio websites

Neville Medhora is an American copywriter in the sales niche who posts his numerous blog posts and other work samples.

Portfolio style : Unlike many freelancers that use Wordpress or Squarespace, Neville used a template in Google Docs to create a journalism portfolio site with different sections. By including the left side navigation, he makes it easy for people to look at whichever section they’d like to see.

Why the portfolio stands out : Most people expect a flashy website, so a Google Doc automatically stands out. And because he formatted it well, people don’t get lost in the document.

When to take inspiration from this portfolio : When you don’t have technical skills but know you’re good at writing.

Elaine Bleakney

best writing portfolio websites

Elaine Bleakney is a freelance writer who uses video and visuals as part of her niche storytelling.

Portfolio style : She picked a simple, clean freelance writer website theme, yet created enticement with a video at the top of the page (instead of immediately diving into links).

Why the portfolio stands out : Its visual elements and clean design make it simple to navigate.

When to take inspiration from this portfolio : When you want to communicate simplistic elegance as part of your writing style.

Laura Sutton

best writing portfolio websites

Laura Sutton is a B2B copywriter and content marketer.

Portfolio style : Laura chose a shareable PDF that feels almost like an agency pitch deck rather than a freelancer sharing a portfolio.

Why the portfolio stands out : As a B2B copywriter, Laura regularly works with companies that might otherwise consider using an agency. By creating her portfolio to emulate what an agency might send in a pitch, Laura stands out as more professional and up to the task when compared to other freelancers that might only send personal websites.

When to take inspiration from this portfolio : When you want to create a freelance writing portfolio that looks like a piece of content you might produce for your clients.

Akwaeke Emezi

best writing portfolio websites

Akwaeke Emezi is a Nigerian creator, artist, and writer that focuses on the freelance writing niche of the Black experience. Their work (and art) engages with what it means to inhabit certain identities.

Portfolio style : This freelance writer website is very visual on the main page, but minimalistic navigation on the left side. It makes it easy to send the whole site to a potential customer, highlighting one specific URL page so you can show them exactly what they want to see.

Why the portfolio stands out : Their freelance writing portfolio focuses on demonstrating this balance of art and writing—meaning it shows range very well. Akwaeke has written and created multiple different works, and having an easy menu on the side of the page is a great way for potential clients to click into what they want to see, but also know that Akwaeke is capable of more.

When to take inspiration from this portfolio : When you have either a visual component to your freelance work or you take one thing (for example, writing) and apply it across multiple disciplines (like Emezi who writes books, TV, essays, and video scripts).

How to build a portfolio as a freelance writer

If you want to build your freelance writing business , you need a good portfolio. Here’s how to build both a general and a specific portfolio:

Building a general freelance writing portfolio

Step 1 : Write down all the types of writing you do in a Google Doc or Sheet.

Step 2 : Collect links from all your published work to date—for yourself, for clients, or volunteer work—and paste them in the document or sheet in a list. Add information about:

  • Who the writing was for
  • What the writing was about (topic)
  • What type of writing you did (article, longform, interview, etc.)

Step 3 : Find your best 2-3 examples for each type of writing you want to highlight (based on topic, structure, or client), and put those links at the top of your portfolio.

(Optional) Step 4 : Create a visual portfolio. Because you don’t have to general out a general portfolio, you don’t need to spend time designing one. This is especially true if you’ve had ongoing clients and written hundreds of pieces of content for them over multiple years.

Building a pitch-specific freelance writing portfolio

Step 1 : Ask what kinds of examples your prospective client would like to see.

  • A specific type of writing
  • A specific topic
  • Highlighting your style or personality as a writer

Step 2 : Refer back to your general freelance writing portfolio, pulling 3-5 examples that you feel best capture what your prospective client wants to see.

Step 3 : You have three options

  • Create a sub-page or category in your portfolio website dedicated to that pitch.
  • Create a portfolio with multiple categories, and send a link to the one category the potential client asked you to highlight.
  • Post relevant links via email directly to the content samples, bypassing a portfolio for that pitch or including it as an addendum.

Freelance writing portfolio building tools you can use as a freelance writer

There are many tools that help freelance writers host their portfolios. Here are a few to consider:

Clippings.me

Pros : Clippings.me is easy and quick to use. Reports also say that customer service is really friendly.

Cons : The free version has limited features. For example, you can’t use a spam-protected contact form in the free version.

Price : The premium plan is $9.99 per month.

Link : https://www.clippings.me/

Pressfolios

Pros : The page design is sleek and you can organize stories by section. You also get a full backup included in your plan.

Cons : There is no free plan, only a free 14 day trial.

Price : Lite is $9.99 and Pro is $14.99 per month.

Link : https://pressfolios.com/

Journo portfolio

Pros : You can pick from multiple different themes to build a custom design—almost like Wordpress for freelance writer portfolios.

Cons : No networking component—it’s just a hosting site and nothing else.

Price : There’s a free plan, a $5 monthly (Plus), and a $10 monthly (Pro) plan.

Link : https://www.journoportfolio.com/

Pros : It’s one of the biggest social media networks in the world, so you get discoverability built in (especially with LinkedIn’s “Open To Work” feature).

Cons : There’s very limited customizability and it’s hard to know where to put your work—in your profile, as posts, or as articles.

Price : Free

Link : https://www.linkedin.com/

Pros : Visual and easy to use, so you can focus on content creation instead of platform set up.

Cons : Millions of people post different types of content on Pinterest, so your portfolio could get lost in all the images.

Link : https://www.pinterest.ca/

Pros : Twitter is an easy platform to gain followers on, which means you can actually bring freelance work to you while you display your work via your feed.

Cons : Like all social media platforms, you have no control over your Twitter account's look and feel.

Link : http://twitter.com/

Pros : Muck Rack is professional-looking and highly regarded in the journalism industry.

Cons : No way to customize the look and feel.

Price : Free for having a portfolio page account.

Link : https://muckrack.com/

Your personal blog or writer website

Pros : You get total customization and control over the look and feel with your writer website in a way you can't get with any other platform or social media. You can also connect it to tools like Google Analytics to track visitors and improve your site over time through data.

Cons : You have to build it yourself—which means learning how to use builders like Wordpress themes or Webflow—or pay someone to do it for you.

Price : Varies.

Portfolio pitfalls to avoid

When building your portfolio website, here are some pitfalls to make sure you avoid:

General portfolio pitfalls

Working for free just for a portfolio sample : Outside of nonprofits and volunteer work, never work for free just to get a work sample. You can create a sample for yourself, but for-profit businesses should pay for your labor and writing service. If you want to build your brand, you could try guest blogging and guest posting on other websites. That way you get your blog posts on someone else's domain name, you get feedback from their editor that you can use to improve your craft, and you can share your expertise and skills in different freelance writing niches.

Sharing too much or too little : If you’ve written hundreds of pieces of content, keep those links somewhere private. Only post about 10-25 samples in a public portfolio. If you keep writing a lot, curate your work over time to only highlight your best work.

Not having permission to post client samples : One of the worst things you can do is post client work on your website without their knowledge or permission. You can include this permission in your contracts to save you the hassle of asking, but you should always be transparent with your clients.

Obsessing over the portfolio : This is just one piece of your overall sales and marketing plan as a freelancer. Don’t obsess over it to the point where you don’t spend time on other things that matter.

Pitch-specific portfolio pitfalls

Sharing irrelevant samples : Only share the types of content that a prospective client asked for. Don’t bombard them.

Not customizing your pitches : You may have a lot of examples of longform articles. You should always curate and customize, hand picking the best samples that make sense for any given pitch.

Not having any welcome text : Don’t just send links. Whether in an email or through a portfolio page, have a quick introduction to you. This makes it easy for other people to know who you are if your prospect shares your email or writer website link with colleagues.

Your portfolio is the foundation you stand on

As a freelancer, being able to prove you can do the work you say you can is critical. A portfolio does that and so much more: With a good writer website, you can express your personality and style on top of your writing ability. It’s the perfect place for prospective clients to get a sense of who you are, what you can do, and get excited about the thought of working with you.

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best writing portfolio websites

How to Make a Writing Portfolio Website (With 19 Examples)

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When someone who wants to be a professional writer asks me for advice, the first thing I tell them to do is to make a portfolio. By sharing your best writing in a portfolio, potential clients feel confident they are making the right choice by hiring you for their projects.

But, if you’ve never created a portfolio, that tip will bring up a lot of questions. What components go into a portfolio? How do you make yours successful?

By the time you finish reading this blog post, you’ll know how to build a professional-looking portfolio website for your writing, no matter what kind of writing you do. I’ll share plenty of inspiring examples and explain how to make one with WordPress.com.

Table of Contents

Why should every writer have a portfolio website?

1. sarah kendzior, 2. damien walter, 3. alexandra shimo, 4. david walbert, 5. emily gera, 6. mary laura philpott, 7. emma taylor prang, 8. cory doctorow, 9. megan jones, 10. carmine mastropierro, 11. bernadine evaristo, 12. ta-nehisi coates, 13. haruki murakami, 14. jacob mcmillen, 15. ariana benson, 16. austin kleon, 17. jacob bacharach, 18. vandana singh, 19. tim alan white, how many pieces should my portfolio display, should i focus on a specific genre or writing style, how often should i update my portfolio, portfolio page, about me page, contact page, blog (optional), newsletter signup page (optional), 1. round up your best work, 2. write your website copy, 3. create your wordpress.com account, 4. choose a wordpress theme, 5. turn on portfolio projects in wordpress or setup your portfolio plugin, 6. add your pages and content, 7. publish your site, promote yourself with your portfolio.

Whether you want to become a full-time writer or dabble in it here and there, you should have a portfolio for your work. Your portfolio website will enable you to:

  • Showcase your best work: You’ll have all of your highest-quality pieces ready to share when a potential client or publication asks for them.
  • Get more clients, publishing opportunities, or accepted pitches: When you have a portfolio, you communicate to potential clients and publications that you take writing seriously. Your professional presence and easy-to-access samples will improve your chances of getting writing opportunities.
  • Own your online presence: A writing portfolio website gives you full control over how you present your work and professional history. You own your website and its creative direction, as opposed to posts on social media websites.

Open a store. Launch a business. You can. You will. We'll help. Invent the world's greatest cat food, save a rainforest, start a needlepoint club. Whatever it is, it's going to need a website - that's where we come in. Start your website.

19 writing portfolio example websites (built with WordPress) to inspire your own

What does a portfolio site look like in action? Here are 19 examples from writers with different specialties and industries:

best writing portfolio websites

As an author, Sarah Kendzior needs to keep her books at the top of her readers’ minds to keep getting royalties. So, she advertises her available and upcoming books right in her website header. You know what she has to offer as soon as you open her portfolio site.

best writing portfolio websites

Portfolio websites can do more than just showcase your writing. Damien Walter’s website hosts a podcast, online courses, and a writing portfolio. This example shows that you can keep other kinds of content on your portfolio in addition to your writing.

best writing portfolio websites

Your portfolio website’s About page introduces you to your readers, making it important for building a connection with visitors. Alexandra Shimo’s About page on her portfolio shows how you can write an effective bio for yourself in one paragraph. It covers her professional history and personal life in a few sentences.

best writing portfolio websites

If you work in multiple creative areas, you can cover all of them on your portfolio website, as David Walbert demonstrates. His site includes his writing and his woodworking portfolios so he can provide both services to interested visitors.

best writing portfolio websites

Emily Gera writes about artificial intelligence and interactive worlds for online publications like Variety and Eurogamer. She uses WordPress’s blogging features as a portfolio by sharing a screenshot and link to every new article in a blog post. With this clever use of WordPress features, visitors can visit different blog categories to see the type of work they’re looking for.

best writing portfolio websites

People rely on word-of-mouth recommendations for the products they buy and the services they use. The same principle applies to writing.

Mary Laura Philpott shows off her books’ reception with plenty of testimonials from respected reviewers and authors. If you provide business writing services, you can achieve the same effect with client testimonials. 

best writing portfolio websites

Emma Taylor Prang’s website shows how you can experiment with your website structure to change how you present yourself. She uses her About page as her home page, so you get introduced to her immediately. This approach combined with her use of the first person makes it feel like Emma welcomes you to her portfolio when you visit her site.

best writing portfolio websites

When you visit Cory Doctorow’s Craphound website , you’ll notice two halves in the design. — One half has each page’s unique content, and the other shares links to his books on every page. This split layout makes it easy for visitors to explore his work wherever they go on the website.

best writing portfolio websites

Here’s our first freelance content writing example for those of you who want to sell writing as a service. Notice how Megan Jones uses her home page to list the services she provides and explain why she should be the one to do them for you. Consider how you can use your home page to convince potential clients to learn more about your services.

best writing portfolio websites

Carmine Mastropierro’s website shows how a writing portfolio can support the owner’s credibility in other areas. He mainly works as a professional development coach now, but the portfolio he keeps on his website shows the expertise he developed through his writing.

You might notice that Carmine includes a lot of ghostwritten work in his portfolio. If you want to share ghostwritten work as well, make sure to get your client’s permission first.

best writing portfolio websites

When you visit Bernadine Evaristo’s website, you’ll see just how comprehensive a portfolio can get. She has pages for her honors, tours, activism, and other ongoing aspects of her work that other sites don’t often give dedicated space to. Her statement page is especially unique in that it gives her a place to explain her approach to writing.

best writing portfolio websites

Ta-Nehisi Coates’ portfolio stands out in its bold design. Its mainly black-and-white design uses hints of red to highlight text and icons for striking results.

He also has a homepage that provides snippets of some of the website’s other pages to draw you into the rest of his content. Here, you’ll also see a call to action to follow his work by subscribing to his newsletter.

best writing portfolio websites

Haruki Murakami also has a standout website design. His homepage uses background designs based on his book art specially adapted for the site.

The community page on this website could also provide some inspiration for yours. It shares readers’ favorite memories of the author’s work to demonstrate how dedicated his fanbase is.

best writing portfolio websites

When you need to sell business services or a product, a clear and upfront approach helps visitors understand your selling points and intentions. Freelance writer Jacob McMillen offers a call to action to sign up for his educational materials off the bat. He pulls it off by making the benefit clear (helping you build a six-figure freelance writing business) and explaining the topics he’ll cover.

best writing portfolio websites

Ariana Benson’s portfolio shows that you don’t need to pull out all the stops to have an effective portfolio. She uses pictures of flowers to create a beautiful and compelling navigation on her homepage. Throughout the site, she uses columns and short paragraphs to break up text for easy reading.

best writing portfolio websites

Author Austin Kleon’s website is another case study of how your website layout can keep your selling points at the top of your visitors’ minds. He uses a three-column layout — one with links to his books, one with the page content, and one with his profile and newsletter. Wherever you go on his website, you can navigate to his books, newsletters, and social media accounts.

best writing portfolio websites

When you visit Jacob Bacharach’s portfolio site , you’ll see how far organization and a clear layout go in successful website design. His portfolio has standard black text on a white background, letting images of his books do the talking. On his articles and essays page, he highlights links in a different color and uses generous line spacing to help the reader browse his writing.

best writing portfolio websites

Speculative fiction writer Vandana Singh’s website provides a full history of her work. Her about page stands out because of its personal perspective and level of detail. This website demonstrates how a portfolio can act as a record of your career if you want to give visitors the full story.

best writing portfolio websites

Tim Alan White interweaves his portfolio and his blog using a simple technique. At the top of each portfolio category page, he includes a link to a corresponding blog category. If you plan on blogging frequently on your website, think of how you can connect your blog and your portfolio.

What work should a writing portfolio include?

At its foundation, an online writing portfolio should share links to your very best work. These links should:

  • Have no errors: Make sure the pieces of writing you link to don’t have any factual or grammatical errors. The links on your website themselves should work properly, too.
  • Show your capabilities: Demonstrate your writing skills by including your best work. These could be articles with in-depth reporting, poetry that speaks to your artistic vision, or blog posts with interesting angles.
  • Express the variety of work you do: Include writing related to all the genres, industries, and formats you would like to cover in the future. If you’d like to focus on a certain area in your work moving forward, include that kind of work in your portfolio.

There are no hard and fast rules, but generally, 10 to 15 of your very best pieces of writing should be sufficient. When in doubt, lean toward quality over quantity.

If you write in multiple different genres or styles (for example, you might be a copywriter by day but publish poetry in your spare time), consider creating a portfolio page for each one, or focus on the style that you are trying to sell or would like to be doing most often.

As often as you have new work to share! If work is old, use your best judgment, and replace outdated pieces with fresh work.

Pages to include in your portfolio website

As you learned from the examples I shared, there are no hard and fast rules to how you structure your portfolio website. But, if you need to know where to get started, portfolio sites commonly have these types of pages on them:

The homepage is the page visitors see when they first visit your site’s address.

You have multiple strategies to choose from when you design your homepage. Most commonly, website creators use the homepage to introduce the website and direct visitors to other parts of it. But you could also share your bio or work right away.

If you decide to take the classic route of introducing the other parts of your website on your homepage, keep things brief. Use only a few sentences each on the sections describing other website pages.

Here’s where you’ll share links to your best work. If you perform different types of writing, you might find it easier to use multiple portfolio pages.

Writers usually present their work in a list of text links or use pictures to highlight each piece. If you have a lot of writing to link to, text links organized with headers will do the trick. But, if you have a smaller, curated portfolio, images will bring more attention to each link.

Your about page introduces you to your readers and explains why you do your work. As we explained in our guide on the subject , successful about pages include:

  • The most important details about you — who you are, what you do, and why you do it
  • Additional details like your professional history or your personal life
  • Visuals — most commonly, a photo of yourself

Personal touches and humor especially shine on about pages because they show your personality. Feel free to throw in details about your personal interests or a play on words to connect with your readers.

Here’s where you’ll share your public contact info for people to reach out to you about your work. Most writers share an email address here — no need to share your phone number or mailing address if you don’t have one for business.

If you’re a published author, you might also share contact information for your publisher, literary agent, or event manager. Consider what people might contact you for, and direct them to the proper channels on this page.

You can also add a contact form to this page to make it simple for visitors to send you a message. WordPress has plenty of contact form plugins with different designs and features.

While not necessary for a successful portfolio, you can also run a blog on your website. Writers tend to create blog posts about topics like:

  • Updates on their work, such as a book release or signing tour
  • Links to new articles on other websites
  • Personal updates
  • Short-form prose
  • Advice related to their industry

If you’re not familiar with writing for the web, our guide to writing a blog post will help you understand the best practices and mindset to follow. But, if you plan on writing more personal blog posts, you can skip many of the steps suggested there.

If you have a newsletter, your portfolio site makes a great place for you to advertise it. Many writers use a page on their website as the primary sign-up page for their newsletters. Here, you can include details like:

  • Your newsletter sign-up box
  • What people can expect from your newsletter
  • Reasons people should sign up for your newsletter
  • Links to sample issues

Getting started with your newsletter? Use WordPress.com Newsletter or one of the many WordPress newsletter plugins so you can create your website and newsletter content all from the same place.

How to make a writing portfolio with WordPress.com in 7 steps

Now that you know what goes into a writing portfolio website, it’s time to make yours. Follow these steps to build a portfolio site in WordPress:

Using the criteria I shared earlier, go through your past writing and find your best samples. You have a few approaches to take depending on the type of work you want to share:

  • Online articles: Save the links to your work in a bookmarks folder in your browser for easy reference.
  • Books: Collect any links to buy your books online and download the highest-resolution pictures you have of their covers.
  • Documents: Scan your documents as PDFs and save them to a dedicated computer folder.

Now, set these all aside to have on hand in later steps.

Decide what pages you want to include on your portfolio website and write the copy for them. You can write them on whatever platform you write best, whether that’s a word processor or your notepad app. Keep in mind that formatting like headers, bold text, and bullet points will carry over to WordPress when you paste your content in later.

best writing portfolio websites

Go to WordPress’s account creation page to make an account for your website. During this process, you’ll choose a plan and website name.

Once you’re in the WordPress dashboard, you can start building your website . Begin with a theme — code that determines what your website looks like. Thanks to your theme, you won’t have to worry about fiddling with design elements or source code (unless you want to).

All of the themes WordPress offers support portfolio features. But, you might be particularly interested in portfolio-based themes .

best writing portfolio websites

Check the left sidebar of your WordPress dashboard for a “Portfolio” option. If you don’t see it, you’ll need to turn on the Portfolio Projects feature.

Visit the Settings option on your sidebar, then go to Writing > Content Types. Turn on the “Portfolio Projects” option. Under the toggle switch, you can also choose how many projects you want to display on each of your portfolio’s pages.

best writing portfolio websites

You may also use a portfolio plugin if you have a plan that supports plugins. Follow your plugin’s specific instructions to set it up on your website.

With your website set up to share your portfolio, you can add your content.

Add a page to your website by clicking the “Pages” option in your WordPress dashboard sidebar, then selecting “Add new page.” You’ll have a full selection of page layouts to choose from.

best writing portfolio websites

Our guide to using the WordPress editor will walk you through using it. Since your website isn’t published yet, you can experiment as much as you want to learn it firsthand.

Add projects to your WordPress portfolio by going to the “Portfolio” option on your dashboard sidebar. On this page, you can add and manage your projects individually. You can write and edit your projects just like you would a page.

best writing portfolio websites

Once you feel satisfied with your website, publish it so everyone can see it. Go to your dashboard’s home page, then look for your website name and URL at the top of your sidebar. There, you can click on the “Coming Soon” icon to publish your site to the public.

best writing portfolio websites

Now that you have a portfolio website, promote it wherever you can. Share it on your social media accounts and give the URL to potential clients.

Don’t forget to maintain your website to keep it as professional-looking as possible. Update your WordPress tools regularly and add new work as you complete it.

Related Reading:

  • How to Create an Online Portfolio Website With WordPress to Share Your Best Work
  • How to Build a Photography Portfolio Website (With 9 Stellar Examples)
  • How to Make a Copywriting Portfolio: 15 Examples + The Process
  • How to Create an Art Portfolio Website to Share Your Work (with Examples )
  • How to Easily Create a Stunning Web Design Portfolio (+Examples)

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10 Best Free Online Portfolio Website for Freelance Writers  and Journalists

Creating a visually stunning portfolio website is now easier than ever for freelance writers and journalists..

Fun fact:  Every serious writer and journalist has dreamt of showcasing their work in a stunning portfolio, but starting from scratch often feels like venturing into a wild and untamed jungle. 

Fear not, my fellow wordsmiths, because I’ve got fantastic news for you! You don’t need to be a coding genius or a web design wizard to create a visually stunning and organized article.

Now, let me be honest with you. I’d love to take the credit for this groundbreaking discovery, which required traversing treacherous terrains to find this magical solution. 

But the truth is, it’s not a secret, and countless freelance writers like you and me have already harnessed these platforms to build their online writing empires, attract high-paying jobs, and achieve greatness!

So, if you’re reading this article, you’re already halfway to achieving your dream of having a solid portfolio website. And guess what? The process is as simple as ABC! In less than an hour, you can have a polished and finished product that will leave you in awe of your creativity.

With user-friendly websites like Journoportfolio and insight.ng at your fingertips, the possibilities are endless. No technical skills are required; bring your passion and talent and let these platforms do the magic. 

I can vouch for them as I’ve used them myself as a fellow freelance writer. They’ve got everything you need to make your portfolio dreams come true!

Now, let’s get down to the basics.

Table of Contents

What exactly is a portfolio website?

A portfolio website is a type of website that showcases and highlights a person’s or a company’s work, accomplishments, skills, and expertise. It is a digital portfolio or online resume, visually and visually representing their past projects, achievements, and capabilities.

For freelance writers or journalists, you can use your portfolio website to display your best works and demonstrate your skills to potential clients or employers.

It allows you to present their work visually appealing and organized, making it easier for visitors to assess their abilities and style.

Top 10 Professional Portfolio Websites for Freelance Writers and Journalists

Jounrnop ortfolio.

Journoportfolio is the go-to choice for countless freelance writers and journalists, making it arguably the most popular portfolio website in the industry. 

With a plethora of captivating portfolio templates and extensive customization options, Journoportfolio empowers you to design your website to perfection with ease. Its user-friendly dashboard ensures a seamless experience, allowing you to effortlessly showcase your work in a way that aligns with your personal brand.

Uploading your content on Jounoportfolio is a breeze – just paste the article URL, and Journoportfolio will automatically generate the article title, publication date, website, and featured image. You can also take it a step further by adding a captivating bio, profile photo, and links to your social media profiles or personal website for a fully immersive portfolio.

But that’s not all! Journoportfolio offers a wealth of powerful features and tools to elevate your online presence. From social media sharing and SEO optimization to a built-in contact form, connecting with potential clients and promoting your work has never been easier.

Contently isn’t just your ordinary portfolio website; it’s a freelance platform that opens the door to fantastic writing opportunities. Believe me, I stumbled upon Contently in 2020 while exploring freelance platforms beyond the usual commonplace like Fiverr and Upwork, and boy, was it a game-changer!

Now, let me spill the beans on how this writing portfolio-cum-freelance platform works its magic. Contently dives into your portfolio, searching for the perfect industry matches to connect you with. It’s that simple! But wait, there’s more – you get to sneak a peek into other freelancers’ portfolios and gain inspiration on how to supercharge yours.

Back to the main matter – let’s talk about using Contently as your portfolio website. Brace yourself; you get to create a visually stunning single-page portfolio that showcases your writing prowess. No limits, no boundaries – you can link in as many articles as your heart desires, perfectly arranged with juicy project information and insightful case studies.

Hold on, there’s even more to love! Unlike other portfolio websites, Contently lets you add an unlimited number of publication samples. Yep, you read that right. Unleash your writing genius and show off your best work to potential clients with ease.

Clipping.me

Clippings.me is your golden ticket to crafting an exceptional online portfolio with ease! Whether you’re just starting your writing journey or a seasoned pro, this free online portfolio website has got your back.

Say goodbye to techie headaches, because Clippings.me’s user-friendly interface lets you customize your portfolio page like a pro – no coding skills required! Upload files, including PDFs, images, and multimedia effortlessly. And that’s not all; link your social media accounts, making it a breeze for clients to reach out to you.

Let’s talk about the best part – Clippings.me is the top-ranking portfolio site! Your page has a higher chance of shining bright in search engines, attracting more clients to your writing brilliance.

But wait, there’s more to this fantastic platform! Clippings.me doubles as a vibrant social network. Connect with other freelancers, expand your network, and unlock exciting opportunities with potential clients.

Guess what? You’re never alone on this journey. Clippings.me’s 24/7 customer support team is here to guide you, answer your questions, and ensure you’re sailing smoothly towards portfolio perfection.

Read Also: Improve Your Writing: 7 Little Things That Make A Difference in Writing

Hey, fellow journalists, I bet you’ve been nodding along while reading about those other portfolio websites, but wondering where you fit in the picture. Well, the search ends here – say hello to Muck Rack, the platform tailored specifically for journalists and PR professionals like you!

Muck Rack is your ultimate destination to showcase your exceptional work and connect with fellow industry insiders. No more wondering if you belong; Muck Rack was designed with journalists and PR pros at heart!

Get ready to create a captivating portfolio that screams professionalism and attracts potential clients. Customize your page to reflect your unique style – it’s all about you!

But that’s not all – Muck Rack is more than just a pretty face. This free portfolio website comes with a suite of tools to supercharge your journalism journey. Manage your media mentions like a pro and explore the job board to find exciting freelance opportunities.

Stay on top of the news with its ingenious alert system, keeping you in the loop on stories related to your beat. See which journalists are sharing your work, how many times it’s been shared, and uncover exciting networking and PR prospects.

Read Also: How to Write News Stories: Path to Becoming A Successful Journalist in Nigeria

Hold up, we’ve got another contender in the ring – meet Insight.ng! As one of Nigeria’s leading media and publication websites, boasting over 50,000 monthly readers, Insight.ng is a force to be reckoned with.

This platform welcomes fresh and unique content that spans various sections, from Freelancing and Business to Career, Lifestyle, Tech, and beyond. The possibilities are endless!

But that’s not all – Insight.ng goes the extra mile to nurture your writing journey. Connect with your dedicated one-on-one editor, who will keep you accountable to your writing calendar and provide personalized feedback to hone your skills. Talk about a recipe for success!

Now, here’s the deal – while other portfolio websites may let you showcase content from different platforms, Insight.ng has its own unique approach. You’ll create fresh and captivating articles, earning a byline and a profile page that doubles as your portfolio. Check out my personal profile page on Insight.ng as a shining example!

There’s a nifty section on your profile page that displays all your written masterpieces. Copy that link and attach it to your LinkedIn or Twitter profile, and voila – let the world witness your writing brilliance!

So, are you ready to shine on Insight.ng? Click here to join Insight.ng as a content writer and start getting your creative juices flowing.

Writer’s Residence

Dive into the world of Writer’s Residence, crafted with love by Monica Shaw and Tim Harding – both brilliant writers and programmers hailing from the UK. This platform is the dream haven for freelance writers, offering a delightful array of attractive templates that make showcasing your best works an absolute breeze!

Picture this – you can choose from a range of pre-built professional themes, customizing your portfolio with your favourite colours, images, and all things awesome. Unlike other portfolio websites, Writer’s Residence gives you the power to create as many pages as your creative heart desires – no limitations!

But that’s not all, writers – buckle up for some game-changing tools that will elevate your career to new heights! With a personalized yourname.writersresidence.com domain, you’ll own your online presence like a pro. Plus, you can optimize your portfolio for search engines, ensuring your brilliance shines brightly on the digital stage.

Oh, and here’s the best part – privacy options! You have the freedom to create a password and share your work privately with only those you choose. It’s all about you and your creative control!

Read Also: How to Become A Successful Freelance Writer In Nigeria

Clear Voice

Step into the world of ClearVoice, where professional freelance writers are treated like the savvy entrepreneurs they truly are. They call them “CVs,” and here’s why!

ClearVoice believes that freelance writing isn’t just a gig – it’s a full-fledged business. And what’s the secret to business success? Maximum sales, of course! That’s why ClearVoice goes the extra mile to ensure clients can easily reach you and discover your exceptional work.

Link all your social media accounts – Facebook, Twitter, LinkedIn, Instagram, Medium, Quora, YouTube – the works! With their snazzy social media icons, it’s as simple as a click to add your profile URLs.

But that’s not all! ClearVoice equips you with the tools to customize your portfolio handle, making it uniquely yours. Show off your expertise by uploading impressive PDFs, eye-catching pictures, and essential links.

Oh, and here’s the cherry on top! Showcase your best samples by starring them, and watch them shine bright on the top of your profile page. Get ready to promote yourself like a pro, flaunt your experiences, and attract those dreamy high-paying gigs!

Carbonemade

No more sifting through countless templates; Carbonmade organizes them by sector, ensuring you find the perfect fit for your stunning writing portfolio.

But that’s not all – brace yourself for a talent pool like no other! With over 2 million portfolios, potential employers can discover your brilliance by searching project types that match your expertise. It’s time to stand out in the crowd and showcase your writing prowess like never before.

Say goodbye to cookie-cutter portfolios; Carbonmade designs your showcase around your unique work, giving you the freedom to customize to your heart’s desire. With unlimited video and image uploads, your creativity knows no bounds!

And let’s not forget the power of data! Carbonmade’s basic analytics give you the inside scoop on your most popular featured projects. Unleash your marketing genius and watch your freelance career soar!

There’s nothing more exciting than belonging to a group of like-minded individuals. Join our Whatsapp Community to connect with other freelance writers and journalists. Who knows? You could meet a potential clinet.

Authory acts as your personal content hub, effortlessly gathering every article, podcast, video, and social media post you’ve ever created. It arranges them into a self-updating showcase, bidding farewell to outdated portfolios and welcoming a seamless, searchable archive that keeps your work safe and accessible.

Getting started with Authory is a breeze – in just under three minutes, you’ll have your portfolio up and running. Its intuitive interface lets you focus on your content, leaving the technicalities behind.

Customize your portfolio with stunning templates that accentuate your creativity, reflecting your unique style and brand.

Transform your audience into loyal followers with Authory’s built-in newsletter system. Keep subscribers engaged with regular updates on your latest creations, all without manual effort.

Join the ranks of renowned writers, journalists, content marketers, and thought leaders who love Authory. Experience the magic that has earned it praise across the industry.

Let’s face it – WordPress is the king of blogging and website creation, but did you know it also moonlights as a fantastic free online portfolio website? Brace yourself for this game-changer!

Calling all freelance writers and journalists – don’t miss out on the hidden gem within WordPress. While it may be geared toward bloggers, it’s the perfect playground for showcasing your writing brilliance too!

With a plethora of stunning themes at your fingertips, you can craft a unique blog and a separate portfolio page that sets you apart from the crowd. It’s time to unleash your creativity and show the world what you’re made of!

As a freelance writer, your portfolio is your golden ticket to success. WordPress lets you create a free blog alongside your dazzling portfolio page, where your work samples and mesmerizing pictures can take centre stage.

But before you jump in headfirst, a quick heads-up – the free plan comes with a 3GB storage limit and displays ads. But hey, don’t let that stop you from seizing the opportunity!

Are you interested in an online writing course that can help you upskill as a writer? Insight Digital Academy has an offer for you. Grab one copy today and make your writing skill better. Click here to get access to the course.

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Taiwo Sotikare is passionate about helping small businesses grow through the power of effective content marketing. Via SEO, Taiwo helps small businesses generate more monthly income. He creates content that hit Google front page, where thousands of targeted customers can access your business swiftly.

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Create a stunning writer website

Create a stunning writer website that gets you hired., create a stunning writer website over a lunch break., create a stunning writer website without the hassle., showcase your work, brand yourself, and sweep them off their feet. for in-house writers, agency creatives, and unstoppable freelancers..

best writing portfolio websites

Build your site quickly & easily with sections made for you.

best writing portfolio websites

Use the website builder that’ll make you feel like a designer.

best writing portfolio websites

The all-in-one writer website builder, right at your fingertips.

best writing portfolio websites

Kickstart your blog.

Write, publish & schedule your posts easily with a visual content editor.

An “Add blog post” button in the Copyfolio editor with which you can write blog posts on your website.

Use your own domain.

Connect or buy your custom domain in just a few steps.

A browser tab showing an example of how a custom domain bought on Copyfolio would look.

Take full SEO control.

Get the best rankings with custom meta titles, descriptions, and URL slugs.

One of the SEO settings you can customize on your website: the meta title. The image shows the tips for writing an SEO optimized title for a page.

Add writing samples.

Showcase your work in any shape or form: add a PDF, external link, or case study page.

Icons showing the different ways you can showcase your projects on a portfolio website made with Copyfolio: as a case study page, PDF, or external link.

Why Copyfolio? Our users tell the story.

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Coding & design is on us. you just do the writing., is building a website free on copyfolio, does copyfolio host my website for me, how much storage do i get, who is copyfolio for, what kind of sites can i build with copyfolio, copywriter website marketing portfolio done in 30 minutes..

The top of the portfolio website of Isabella Davis, creative copywriter.

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In This Article

What is a copywriting portfolio, 9 great copywriting portfolio examples, how to create a copywriting portfolio [for beginners], 5 best sites for creating a professional copywriting portfolio, conclusion: create an impactful portfolio, related articles, 9 great copywriting portfolio websites [inspiration examples].

Juwairiah Zia Avatar

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Updated on: February 14, 2024

Over the last few years, the demand for copywriters has dramatically increased, and that is all because of the increasing popularity of digital marketing.

The problem is that despite the increasing demand, it has become harder for people to find copywriting jobs. This is because a few big corporations have taken over the business, making it much harder for smaller creators to make a name in the industry.

Person with the best copywriting portfolio

However, there is no need to worry because this problem can be easily solved by showing your unique work to potential clients through your copywriter portfolio.

In this article, we will show you the best copywriters’ websites , how to create a portfolio, and the top sites to create amazing portfolios.

  • 9 Best Copywriting Portfolio Sites
  • How To Create A Portfolio Using Google Drive (For Beginners)
  • How To Create a Portfolio Using Portfolio Builders (For Professionals)

A copywriting portfolio is a portfolio that contains a collection of all your copyrwriting-related work. It’s a great way to showcase your talents to potential clients and hiring managers. They can be used to share samples and basically serve as a testament to your skills.

A copywriting portfolio can be presented in many forms, on paper, on a written document, on a website etc.

In this article we’ll be focusing on website portfolios for copywriters.

It can be a little hard to find copywriter portfolio websites that are both well-developed and creative, which is why we have collected the best copywriters’ websites so that you can have a better idea of what a successful portfolio looks like.

1. Evan Benner

One of the best copywriters’ portfolios

At first glance, this copywriting portfolio may not seem like a lot, in fact, it might not even make sense to some, but it is one of the best examples of a good copywriter portfolio website on the market.

There are several components to the website; initially, the thing that stands out the most is the boxes that seem irrelevant at first. It takes a while to realize that these are all the different projects the writer has worked on, and because of how much variety there is, clients naturally feel the competence of the writer.

You can learn about the writer himself and read the long-form articles so that you can truly check the composition of his work.

There is also an option that makes it easy for potential clients to contact him. The white background helps counteract the different colors and pictures in all the different projects, making it look very functional and to the point.

2. Benji Shaw

One of the best copywriting portfolio sites - Benji Shaw

While the last copywriting portfolio was more practical, this portfolio is modern yet striking. The bold color stands out against the black background and instantly captures the attention of potential clients.

The small animations that are present in some of the featured projects are also an amazing touch since it adds an extra oomph to the projects.

Do you know many copywriters make use of artificial intelligence to help them generate their texts? Check out some AI writing software tools you can use right now.

The portfolio has a well-developed user interface which makes it very easy to navigate. It is this accessibility that encourages clients to instantly hire a copywriter.

3. Zina Rose

Best Copywriter Websites - Zina Rose

This copywriting portfolio is proof that simple doesn’t mean bad. The portfolio is to the point, which is great because some clients are going through hundreds of portfolios, and the chances are they won’t be able to thoroughly read all the samples you have provided.

The chances of you getting the job might even decrease if the client finds it difficult to navigate the portfolio and find projects that are relevant to them. So, if you feel like you are competing with a lot of other portfolios, it is best that you keep it simple and to the point.

4. Dayarne Smith

One of the best online copywriting portfolio sites

Clean, sleek, and professional, this portfolio is incredibly striking not only because of its content but also because of how well it is presented and organized. Each project the copywriter has completed is neatly organized.

The graphics that accompany the projects are a good contrast to the white background. The clean design paired with detailed information about the projects makes the portfolio ideal for copywriters.

5. Josh Kanter

best simple copywriting portfolio example

Josh Kanter seems to be following the less is more philosophy when it comes to his portfolio. There are quite a few of his works on display in his portfolio, but the portfolio never seems too cluttered because of how well organized all the projects are.

Everything is easy to access, and that is all thanks to the simple yet efficient user interface. The great thing about the website is that the clients never feel overwhelmed when navigating this portfolio.

6. Kim Hobson

Best inspiring portfolio

Kim Hobson’s portfolio is definitely one of the best copywriting websites that are available online. Even at first glance, the website itself seems exceptional, and the construction of the portfolio is so good that it is almost awe-inspiring.

However, the best thing about the website isn’t the layout but rather how things are presented. The beige background works wonders with the almost muted colors of the project pictures and makes them stand out.

The portfolio also details who hired the copywriter and for what jobs so potential clients can easily check out the works they are interested in exploring.

7. Danielle Wallace

Copywriter Website Example

This copywriter portfolio example is definitely different from the rest on the list because instead of using bright colors and pictures to capture the client’s attention, the copywriter has chosen to use muted colors that add an ethereal touch to the website.

The most striking thing about the portfolio is that there are no actual works presented on the copywriting website.

There is a link that takes you to a google drive link that holds all the portfolio material.

Instead of the bulky blocks of text, the portfolio itself is filled with client testimonials that vouch for the copywriter and their work.

8. Gari Cruze

Best impressive copywriter website

This copywriter website is unique because it uses funky graphics and an interesting layout to capture potential employers and clients. The unconventional use of colors makes the portfolio seem almost eclectic, which is perfect if you are focusing on introducing diversity to your portfolio.

The majority of the website is just pictures that lead you to different web pages so clients don’t feel overwhelmed and can take their time exploring projects in detail.

9. Jennifer Cheek

The eBay copywriting portfolio-Jennifer Creek

If you want a portfolio that gives a lot of information at first glance, then Jennifer Creek’s portfolio should be your inspiration. While the website isn’t as sophisticated as others portfolios, it is to the point, immersive, and easy to explore.

The portfolio can be recreated without having to put a lot of thought and effort into the layout and color scheme.

Copywriters’ websites are all about individuality and accessibility, so you can easily customize them according to your preference. Now that you have experienced a few of the best copywriters’ websites, it is time to design your own portfolio.

Step 1: Create Your Portfolio on Google Drive

At the beginning of your copywriting career, it may be hard for you to invest in website-based portfolios, so you can simply start a portfolio on Google Drive.

Create a main folder and add sub-folders that all focus on different niches. This can help the client locate specified information instead of having to search blindly.

How To Create a Copywriting Portfolio - Step 1: Create Your Portfolio on Google Drive

Step 2: Add And Organize Your Documents

Number your assets in the order you want them to be read and then specify which kind of document it is, for example, a sales page or a contact page. If you have a lot of material in one singular asset, it is a good idea to add a table of contents on the first page.

How To Create a Copywriting Portfolio - Step 2: Add And Organize Your Documents

Step 3: Personalize Your Portfolio

Copywriting is a very dense industry which is why you always want your work to stand out. Add an executive summary, which is basically a highlight of your portfolio, so clients or potential employers have a better understanding of what they are viewing.

How To Create a Copywriting Portfolio - Step 3: Personalize Your Portfolio

Step 4: Update Sharing Access

If you are going to be using Google Drive for your portfolio, you need to be consistent with updating sharing access. There is a high chance that your dream clients won’t have the time to email you back asking for access, and you might miss out on some really good job opportunities.

How To Create a Copywriting Portfolio - Step 4: Update Sharing Access

If you want to create a more compelling portfolio that helps you retain a sense of individuality, then there are quite a few websites that can help you achieve that. Here are some of the best copywriting portfolio sites on the market.

If you want a reviewed and ranked list of portfolio builders, then check our article on The 14 Best Portfolio Website Builders in 2022

1. Squarespace

Squarespace - Create the best copywriting portfolio

We have all heard of Squarespace because of its superior software and professional templates that help attract more clients by showing off your work.

Because Squarespace is such a big platform, you can find all kinds of modern and aesthetically pleasing layouts and color options and create a one-of-a-kind portfolio!

Related article: Best Portfolio Templates for Squarespace .

2. WordPress

best portfolio website-wordpress

WordPress is an exceptional website that lets you create imaginative, funky, and contemporary-looking websites and portfolios.

WordPress provides you with all the building blocks you need in order to create the portfolio, so you can complete the process without a designer.

If you want to use a WordPress theme, you have to check this list of the best WordPress themes for writers .

3. Pressfolios

Best copywriter portfolio website- Pressfolio

If you are looking for a fast and easy way to gather, organize, and present your portfolio, then Pressfolios is the best copywriting site for you!

It simplifies the process by taking out the unnecessary elements and leaving your portfolio simple yet professional.

the best portfolio creating website-weebly

Weebly provides a lot of flexibility when it comes to creating portfolios.

It helps you showcase your unique work with fresh and fully customizable themes.

The best part about Weebly, however, is that the basic use of the website is absolutely free, so you don’t have to pay a dime to create simple portfolios!

Best Portfolio Builder for creating a website - Wix

Wix makes website or portfolio building easy with its industry-leading drag-and-drop website builder.

It doesn’t require you to have any website development experience but still lets you build strikingly up-to-date and trendy websites. It is also very flexible and offers complete customization of templates, features, and even apps for your website!

A good portfolio is not only able to capture the true essence of your work, but they are also easy to navigate, well-organized, and show the copywriter’s unique personality and writing style.

Now that you have witnessed 9 copywriting portfolios that exhibit these characteristics, you can take inspiration from them and get right into creating your very own!

Any of these 5 websites can help you create stunning portfolios that will leave the clients impressed. Just remember to create portfolios that are accessible and user-friendly, and don’t shy away from embracing your individuality!

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Juwairiah Zia is a seasoned professional, a full stack developer and writer in her free time. She’s deeply immersed in various tech domains such as web and mobile application development and mentorship.

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25 Copywriting Portfolio Examples That Will Secure Your Next Gig

Erica Santiago

Published: June 16, 2022

If you're reading this blog, you've likely decided to start or revamp your copywriting portfolio. With so many portfolios out there, it's hard to figure out how to make yours stand out from the crowd.

best writing portfolio websites

What colors should you use? What kind of writing samples will show off your skills? Fortunately, I've put together a collection of copywriting portfolio examples that are sure to inspire you and guide you in the right direction.

Each copywriting portfolio example I've included is unique in terms of color, layout, and personality — highlighting the various ways you can approach putting a portfolio together and how it's okay to get creative with yours.

Download 195+ visual marketing design templates to use for social media posts,  infographics, and more. 

How to Create a Copywriting Portfolio

When creating your copywriting portfolio , avoid cramming in too many of your writing samples. You'll want to show off your diverse portfolio —that's understandable — but too many samples can overwhelm potential clients and employers.

Instead, opt for five or six writing samples that capture the different styles of writing you've done, such as technical, marketing, and business writing. Be sure to also include a balance of humorous and serious pieces, B2B and B2C writings, as well as short and long-form content.

If you have little-to-no writing samples, build your portfolio by starting a website or blog to showcase your writing skills, or contribute to other websites. You can also write for nonprofits or work internships.

Another method to build your portfolio is to write mock-copywriting samples based on local businesses. Just be sure to let employers or clients know they are mock-samples and that you weren't actually hired by those companies. The point isn't to deceive, but to show what you can do.

best writing portfolio websites

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You're all set!

Click this link to access this resource at any time.

Copywriting Portfolio Examples

Now that you have a few of your best copywriting examples ready to upload, it's time to design your portfolio. You want a portfolio that stands out from the crowd, showcases your personality, highlights your skills, and is easy to navigate by potential employers.

To give you some inspiration, here are 25 examples of excellent copywriting portfolios broken down into the following categories:

  • Homepage – The first page people see of your online portfolio and where you'll likely house your work samples
  • About Me – Where you'll give readers an idea of who you are and what you do
  • Services – What you can provide your clients

Each of these examples presents a different approach to copywriting portfolios that is sure to attract new opportunities.

There are many different approaches to creating a homepage for your portfolio — however, it's best practice to ensure your homepage features your name, your contact information, and complementary colors. Most copywriters choose to feature their work directly on their homepage, but some find a way to link to their samples.

Here are several examples of outstanding homepage templates:

1. Carline Anglade-Cole

The homepage for Anglade-Cole's copywriting portfolio immediately establishes her as an expert in her field by bringing attention to the awards she's garnered throughout her career. The photo on her front page shows her at a speaking engagement with a confident smile, and the photo's caption clearly states her full name above "3X Award-Winning Direct-Response Copywriter, Author, and Consultant."

The badges for her awards are also displayed throughout, with the American Writers and Artists Institute badge placed in the middle next to the link to subscribe to her email list. Beneath her email list are badges from other accomplishments, including winning the bronze Nonfiction Book Award. If you're an award-winning copywriter, Anglade-Cole's page is a great example of how you can place your awards front and center to establish credibility.

2. Gari Cruze

If you want your homepage to focus less on awards and more on who you've worked with, Cruze's homepage is an outstanding example. This homepage heavily features high-quality photos from the different campaigns he's worked on. Simply hover over each photo to see the name of the company or campaign, then click on the photo to see the copy he wrote and where it was published.

Copywriting portfolio example by Gari Cruze

3. Evan Benner

Benner takes a similar approach by using a mixture of high-quality photos and GIFs to display his work on his portfolio's homepage. However, Benner takes it a step further by including the year his work was published next to each photo. His homepage also includes a headshot and a small blurb about who he is and where he is based.

Copywriting portfolio example by Evan Benner

4. Jose Carlos Benítez

Copywriting portfolios don't have to be all work and no play, so don't be afraid to inject a little humor if you can. Benítez's personality and sense of humor are sprinkled throughout his portfolio's homepage.

Upon visiting his website, you're greeted with a black screen with white text that starts with "Hello there, human! Or robot!" and ends with "Scroll down to see the blood, sweat and tears." And for laughs, there's a random button that says "This is just a button." Spoiler Alert: The button doesn't do anything but I definitely laughed after I clicked on it and waited 30 seconds for something (nothing) to happen.

Copywriting portfolio example by Jose Carlos Benítez

5. Benji Shaw

If you want to include imagery in your portfolio, but prefer a more minimalist approach, then Shaw's portfolio will spark a few ideas. This portfolio features a black background with his name displayed in a large, easy-to-read font in the upper left corner. Two large images representing his work are featured in the foreground, and more of his work is shown by simply scrolling down. Like in previous examples, clicking the images will take you to another page that gives greater detail on the projects he's worked on.

6. Aly J. Yale

Another excellent example for minimalists, Yale's portfolio doesn't rely on a ton of imagery. Instead her homepage is straightforward, simple, and only features her name in large black text against a white background —along with tabs in the upper right hand corner that lead to her bio, homepage, and contact page.

Copywriting portfolio example by Aly J Yale

7. Davina van Buren

The homepage for van Buren's portfolio is a great example for copywriters who are looking for a neat, organized way of promoting all of their talents, work, and social media in one place.

Copywriting portfolio example by Davina van Buren

The content of the homepage is organized in a way that leads your eyes down the page. Its coordinated neutral colors are engaging without being too jarring. Also, notice how the tabs for the about page, portfolio, testimonials, contact information, and social media widgets are all neatly organized in a single row at the top.

This format is great if you're a copywriter who prefers a clean-cut, business professional portfolio.

8. Stephan Marsh

This portfolio is a great example if you're the kind of copywriter who wants to get straight to the point. With a tagline in big bold letters reading "Read less of what I say. See more of what I've done," Marsh makes it clear that he does not want to waste anyone's time. The top of his homepage even includes a self-contained PDF portfolio that can be downloaded immediately.

Copywriting portfolio example by Stephen Marsh

9. Jennifer Cheek

I love this homepage example because it shows how a copywriter can add their own personal touch to a portfolio template . What makes this portfolio stand out is its fun pink hues and the adorable yellow canary logo on the left side of the page. Once again, don't be afraid to show your personality on your portfolio's homepage, and that includes your quirky side.

10. Anna Rogan

Rogan's homepage, like van Buran's, also leads your eye downward. As you scroll down you'll see more of her work samples, but what makes her page really interesting is that each sample comes with a corresponding color change. This makes for a fun, aesthetically pleasing scroll through her work.

11. Kayla Dean

Dean's portfolio is called The Literary Co. and starts by letting visitors know she has a wealth of experience, having created copy for more than 100 clients. Her portfolio also has a blog-style setup where potential clients can scroll down and see all of her latest work, case studies, and the brands she has worked with.

12. Dayarne Smith

Smith's website opens with a large image of a woman at a keyboard and features all of her relevant tabs at the top of the homepage. Once you scroll down, you'll see her portfolio with links to her work uniquely displayed in fun monitor illustrations.

13. Sara Frandina

Frandina leaned into the writing theme by having her portfolio's homepage resemble notebook paper. She doubled down on the theme by crossing out a word in the tagline and "writing" in a new word.

Copywriting portfolio example by Sara Frandina

This is where you showcase your personality and clearly define the expertise you bring as a copywriter. Notice that each example features a photo of the copywriter.

14. Kim Hobson

Figuring out what to say about yourself can be difficult. Where do you even start? Hobson found a way around that by breaking her About page into sections. In her introduction, she includes a photo of herself followed by a brief overview of what she does, where she is based, and how long she has been copywriting.

Copywriting portfolio example by Kim Hobson

15. Flourish Writing

Sarah, whose portfolio is called Flourish Writing, introduces herself using a funny anecdote about her first "published book" being written on craft paper and stored on her elementary school's shelf for years. This anecdote lets the reader know Sarah has had a passion for writing since she was a child and that passion can also produce excellent work.

Complete with a photo of Sarah with her adorable pup, this About page gives the reader a clear idea of who Sarah is when she isn't writing.

16. Shanice Perriatt

Perriatt's About page is concise and well organized. Her opener clearly states her name and what she does: "I'm Shanice Perriatt – a digital marketer and content creator who blends the best of design and writing into compelling and engaging brand content."

Like Sarah, Perriatt also gives us insight into her life and hobbies – going to the gym, scrolling through Twitter, and going to the movies. Finally, the bio ends with Perriatt telling the reader the position she holds now.

The muted pastel background complements the green around headshot, making for a clean, informative page.

17. Kayla Hollatz

Hollatz takes a different approach to her About page. First, it starts with a photo of Hollatz next to a brief statement detailing her objective.

Copywriting portfolio example by Kayla Hollatz

18. Andie Coupland

Coupland's About page shows that it is perfectly fine to veer away from personal details and to keep things strictly business. While we don't get insight into Coupland's life outside of writing, we do get a clear description of her experience and what she brings to the table as a copywriter. Note that she also includes a link to her LinkedIn for more information.

19. Jacob McMillen

McMillen's About page establishes credibility by focusing on his accomplishments. He also puts his own spin on the writer's headshot by instead only showing half his face. It's a bold move but the gray coloring complements the muted blue and white banner, so it doesn't seem too out of place.

20. James Schlesinger

Like Hollatz, Schlesinger uses his About page to present a problem potential clients could be facing, then he presents himself as the solution by explaining exactly what he can do for them. Then he ends his bio with a call to action, urging readers to contact him for his services.

21. John Axtell

Are you looking for a punchy opener to grab the reader's attention? Why not try "I love high kicks!" Maybe avoid that exact phrase, since that's how Axtell decided to open his About page, but shouting a random fact about yourself is definitely a good start. Axtell took the opener a step further by including a photo of him doing a high kick.

Copywriting portfolio example by John Axtell

If you decide to open with a fun fact, like Axtell, coupling that opener with a photo showing that fact can definitely show your personality and grab the attention of potential clients.

Some copywriters opt to dedicate a separate page of their online portfolio to breaking down the specific services they provide. If you choose to do the same, here are a couple of examples you can reference:

22. Danielle Wallace

Wallace chose to separate her services into different clickable boxes that include icons and a mixture of script and typewriting fonts.

23. Sandy Dang

Dang displays her services in a more horizontal format with texts on one side and a large corresponding photo on the other. Each section of her service page includes a button that gives the option to book.

24. Jennifer Locke

Lock kept the format straightforward by simply stating what she can do for the client and including a button that allows potential clients to schedule a consultation. This could be a great method for copywriters who specialize in only one for two services.

25. Stuart Tarn

Of course, sometimes your portfolio is enough to show clients and employers what you're capable of. Tarn organized his portfolio in a simple way that shows he can provide web, email, social, and print copy. Clicking on each image will take the reader to his previous work.

Copywriting portfolio example by Stuart Tarn

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Create the Best Journalist Website — 8 Journalism Portfolio Examples (2024)

8 incredible journalism portfolio websites from industry professionals. If you want to create your own portfolio, take several notes from these examples.

Image of Shreya Bose

Shreya Bose

Written by Shreya Bose , edited by Protim Bhaumik , reviewed by Eric Hauch .

2. Feb 2024 , updated 18. Mar 2024

Preview image of Create the Best Journalist Website — 8 Journalism Portfolio Examples (2024)

Journalists work hard to uncover lies, speak truth to power, and keep democracy alive. Sadly, despite accomplishing these noble duties, they must also apply for jobs and gigs like the rest of us.

Like the rest of us, they, too, need an online portfolio that showcases their past publications and accomplishments. This is especially true if they are a freelance writer.

In this article, I'll introduce you to 8 excellent journalist website examples. No matter your beat (investigative, entertainment, lifestyle, tech, etc.) or writing style, you can probably find inspiration in these portfolio websites. Since freelance writing requires pitching to potential clients quite frequently, you'll need a writing portfolio that depicts you as the highly competent and inspiring journalist that you are.

I'll also introduce you to a tool that helps you create a visually appealing, easy-to-navigate, and comprehensive journalistic portfolio in literally minutes.

8 Journalist Portfolio Websites That Impress Potential Clients And Get Gigs

Simon denyer.

best writing portfolio websites

Simon Denyer is a wildlife conservation consultant, Pulitzer Prize-winning journalist, and author. He was also a former bureau chief with The Washington Post and Reuters. Simon has written the book "Rogue Elephant: Harnessing the Power of India's Unruly Democracy."

Donald Bostrom

best writing portfolio websites

As the top fold of his website states, Donald Bostrom covers everything " from the Middle East conflict to the fine art of brewing coffee ." His homepage also keeps changing the location at the end of " Right now, I am on my way to... " depending on where his latest projects take him. The last time I visited the site, he was headed to Ethiopia.

Donald is a veteran in the truest sense of the word. He is a writer, journalist, and photographer who has been assigned to travel and work in more than 80 countries. He has reported for newspapers, magazines, and TV. Some of his stories have even been adapted for books and film.

He has authored multiple books, pouring into them his skills as a writer, photographer, and designer. He writes books about food, blends wine for restaurants, and lectures about coffee.

To say that Donald lives an interesting life is an unforgivable understatement.

best writing portfolio websites

Tim Robson has been an automotive journalist, photographer, and presenter since 1999. His work has appeared in publications like Wheels, MOTOR, Top Gear, GoAuto, CarsGuide, 4x4 Australia, and more.

His two-decade career has seen him test more than 1200 vehicles in more than a dozen countries, and more than 10 million people have watched video content that he has scripted, produced, and hosted. You can catch all that and more on his portfolio page.

Noran Morsi

best writing portfolio websites

Noran Morsi is a New York-based visual journalist and producer. Born and raised in Cairo, Egypt, she pursues journalism, theater, and TV, while also engaging in illustrating as a labor of love.

She worked as a Production Intern at The Late Show with Stephen Colbert, working with multiple departments. She has also worked as a Digital Content Producer at NYU Gallatin, where her work resulted in a 20% boost in social media engagement.

As a Culture Reporter & Podcast Producer at Egyptian Streets, Noran highlighted the contributions of Egyptian artists and cultural events, achieving a 50% growth in podcast subscribers within six months. She is fluent in Arabic and has a Master of Fine Arts in Journalism from NYU. She is also an Adobe Creative Suite expert.

Sheena Roetman

best writing portfolio websites

Sheena Roetman is a freelance journalist, writer, and the education director at the Native American Journalists Association. She has also worked as a membership director at the Atlanta Press Club and former news and investigations for Indian Country Today, so her writing skills are well-established.

Jana Cholakovska

best writing portfolio websites

Jana Cholakovska is a cross-border data fellow with Columbia Journalism Investigations and a grant winner with the Brown Institute for Media Innovation at Columbia University.

She has worked with The Washington Post, Grist, The Guardian, Public Health Watch, Business Insider, VICE, and more. Her reporting skills were practiced and refined at the Investigative Reporting Lab in North Macedonia, her place of origin.

Jana holds a master’s degree from Columbia University and a dual degree from New York University.

Amal AlTauqi

best writing portfolio websites

Amal AlTauqi is a creative and motivated journalist, editor, and publicist based in the East Midlands, United Kingdom.

With over five years of industry experience, she has worked for traditional broadcasting publications like the BBC and The Guardian Newspaper, as well as digital media outlets like Link Up TV, GRM Daily, and PAUSE Magazine.

Her writing samples cover a wide range of topics, including music, fashion, and lifestyle, as well as her ability to deliver traditional news reports, making her a candidate anyone would highly recommend for any employer.

Suleika Jaouad

best writing portfolio websites

Suleika Jaouad is the author of a New York Times bestselling memoir and the Emmy Award-winning New York Times column “Life, Interrupted.” Her reported features and essays have appeared in The New York Times Magazine, The Atlantic, The Guardian, Vogue, and NPR, among others.

She is also a speaker whose mainstage TED Talk was one of the ten most popular of 2019 and has nearly five million views. She created Isolation Journals, a community creativity project founded during the COVID-19 pandemic to help "convert isolation into artistic solitude."

She has served on Barack Obama's Presidential Cancer Panel, the national advisory board of Family Reach and the Bone Marrow and Cancer Foundation, and the Brooklyn Public Library’s Arts & Letters Committee. She was awarded the Red Door Advocacy & Community Service Award.

She has appeared on the Today Show, NPR's Talk of the Nation, the Paris Review, the Los Angeles Times, and Glamour, among others.

Create a journalism portfolio (as good as these journalist website examples) in literal minutes with Authory

Authory doesn’t just give you the space to copy-paste links for writing portfolio sites. It literally does over half the work: finding all bylined content you’ve ever published, importing it automatically, saving it permanently (again, automatically), and enabling you to organize your pieces into different collections.

So, here's why you, dear journalist, should use Authory to create your easy-to-navigate, industry-best journalism portfolio.

A self-updating portfolio (no need to keep adding new work manually)

Authory will AUTOMATICALLY import a copy of every bylined piece from every site into its own database.

You don't have to track down links to your published work (especially older pieces). As long as you remember the URL of the site where your work exists, Authory will collate all your content for you in one dashboard.

Automated backups (never lose your content, ever)

All the content that Authory imports from different sources is saved permanently. You'll never have to worry about losing any of your published work. Even if the original website where it's published goes defunct for any reason, you'll always have a copy safely stored on Authory's server.

All backups are in the original format — text and/or media. No screenshots.

Continued importing of past and future content (less effort for a 100% updated portfolio)

Once you enter a source, Authory won't just import your existing publications. Anything you publish on the same site (after you've fed its URL into Authory) in the future will also be imported automatically. In other words, Authory will import your past and future content.

Authory also sends email notifications for every new piece it imports, so you'll always know if something you submitted has been published.

Of course, you should NOT take my word for it. The only opinions you can truly count on are your own.

Get started with Authory for free and see for yourself what works for you!

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Seasoned writer & editor working with B2B & B2C content since 2017. Writes about music on weekends. Trying to overcome caffeine addiction.

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IMAGES

  1. 10 Great Portfolio Websites for Freelance Writers

    best writing portfolio websites

  2. 5 Freelance Writing Portfolio Website Examples to Learn From

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  3. 20 Exceptional Writer Portfolio Examples For Inspiration 2023

    best writing portfolio websites

  4. The 17 Best Writer Websites to Inspire Your Portfolio

    best writing portfolio websites

  5. 18 Exceptional Writer Portfolio Examples For Inspiration 2020

    best writing portfolio websites

  6. 10 Great Portfolio Websites for Freelance Writers (Most are Free

    best writing portfolio websites

VIDEO

  1. 5 PORTFOLIO Websites

  2. Do you need a Super Professional Portfolio to GET CLIENTS??

  3. Website to create portfolio websites for free. #technology #tips #viral#viralvideo #viralshorts

  4. Building Portfolio Websites for Data Analytics Projects

  5. ONLY TEMPLATE PORTFOLIO

  6. How to create a freelance portfolio website

COMMENTS

  1. 10 Great Portfolio Websites for Freelance Writers

    2. Clippings.me. Clippings.me was created explicitly for freelance journalists. It gives you a quick and easy way to show off your favorite clips, and add just enough detail about yourself to make you seem human. Like Journo Portfolio, you can add links, upload PDFs or embed multimedia pieces, including podcasts.

  2. The 17 Best Writer Websites to Inspire Your Portfolio

    6. Francesca Nicasio. Copywriter Francesca Nicasio's writer website aptly showcases her expertise in writing B2B content around retail, eCommerce, technology, and more. The entire website is structured around one goal: informing readers about her capabilities the very moment they get to her site.

  3. 12 best writing portfolio examples and how to create your own

    12 writing portfolio examples. 01. Jed Donahue. Jed Donahue's website is a great example of how speaking to your client's pain points can compel them to reach out. The homepage header copy, "When you need great content, I'm here to help," focuses on the customer's needs.

  4. The 16 Best Free Portfolio Websites for Creating an Impressive Digital

    6. Behance. Image Source. With millions of UX/UI designers, artists, and photographers on the site, Behance is one of the most widely-used online portfolio websites. It's also straightforward to use — you can organize your work based on the project, list projects under construction, and ask followers for feedback.

  5. 7 Websites for Writers to Create a Portfolio

    For both beginners and seasoned writers, Contently is a great and completely free portfolio website. Best of all, it can connect you with some top, high-paying brands, provided your profile meets their criteria. 2. Muck Rack. Another widely used portfolio site, besides Contently, is Muck Rack.

  6. 10 Top Writing Portfolio Websites for Freelance Writers in 2024

    Authory automatically imports ALL your bylined writing from ANY source that you enter in the original format that it was created in — no screenshots and the like — the actual text is imported. Moreover, Authory automatically imports all future writing that you'll publish on these websites. All you need to do is enter your sources — Authory works with audio, video, social media posts ...

  7. The Ultimate Guide to Writer Portfolio Websites

    Final Thoughts: The Ultimate Guide to Writer Portfolio Websites. Building a writer portfolio is one of the best ways to jump-start your freelance content writing career and land more writing jobs. We've shared important considerations for building portfolio websites and outlined all the steps needed to do it yourself.

  8. 12 of the Best Online Writing Portfolio Examples

    1. Ann Friedman. As a freelance journalist, Ann Friedman has written for such big-name publications as The New York Times, Elle magazine, and The Los Angeles Times, to name but a few. But it's more than just her bylines that make this portfolio a stellar example for freelance writers and journalists.

  9. 7 Professional Portfolio Sites For Freelance Writers

    1. Clippings.me. Clippings.me is a specifically writing-focused site, unlike some other portfolio sites that may also be used by other creative freelancers like designers. Clippings.me has been around since 2011 and bills itself as 'the world's largest journalism portfolio site'.

  10. Online Writing Portfolio Website

    Join 100,000+ Clippings.me users free today! Add your best work, customize your page and then share your online portfolio with the world - without a single line of code. Thousands of writers trust us with their work, and building your free online portfolio takes just minutes. Sign Up. 417 users joined us. in the last 7 days.

  11. The 15 Best Writer Websites: Inspire Your Portfolio

    We've researched the 15 best writer websites to gather some inspiration to help you put together a writer portfolio. We've looked at a mix of writers from different industries, and cherry-picked our top choices that you can reference when making your very own portfolio.. The 15 best writer websites in this article were made with builders like Wix, Shopify, Squarespace, WordPress, and even ...

  12. 10 of the Best Writing Portfolios Built in 2022

    Our top 10 writing portfolios built in 2022. 1. Rachel Ho. Rachel Ho is a freelance film critic based in Toronto, Canada. She is a regular contributor for Exclaim!, POV Magazine and That Shelf. Rachel's portfolio stands out due to its brilliant use of film shots as page header images.

  13. How to build your freelance writing portfolio

    Clippings.me is another writing portfolio builder created for freelance journalists. It is an easy-to-use digital platform that lets users customize their portfolios. You can choose your own images or use the site's built-in ones. You also have the option to connect your Twitter account and import your avatar and bio.

  14. 19 Best Portfolio Websites to See Before Creating Your Own

    Before creating your own portfolio website (see best portfolio website builders), check out this selection of 18 of the best portfolio websites—all made with the website builder Wix: Christina Vanessa Graphic Designer. Sophie Brittain UX. Steve Wolf Designs. Wendy Ju Graphic Designer. Chipie Designs. Studio Bagaz.

  15. Freelance writer portfolio: The best examples and how to build one

    Highlighting your style or personality as a writer. Step 2: Refer back to your general freelance writing portfolio, pulling 3-5 examples that you feel best capture what your prospective client wants to see. Step 3: You have three options. Create a sub-page or category in your portfolio website dedicated to that pitch.

  16. How to Make a Writing Portfolio Website (With 19 Examples)

    Turn on Portfolio Projects in WordPress or setup your portfolio plugin. Check the left sidebar of your WordPress dashboard for a "Portfolio" option. If you don't see it, you'll need to turn on the Portfolio Projects feature. Visit the Settings option on your sidebar, then go to Writing > Content Types.

  17. 10 Best Free Online Portfolio Website for Freelance Writers and

    Journoportfolio is the go-to choice for countless freelance writers and journalists, making it arguably the most popular portfolio website in the industry. With a plethora of captivating portfolio templates and extensive customization options, Journoportfolio empowers you to design your website to perfection with ease.

  18. 20 Best Content Writer Portfolio Examples 2024

    Top Content Writer Portfolio Design Examples. 1. Kodah (Page Builder) Kodah is the ideal solution to create your online writing portfolio. It is a simple blog website template with a beautiful and minimal touch. You don't need any knowledge to activate it, customize it (Zyro builder) and turn it into a working website.

  19. 12 Writing Portfolio Examples that Clients Love (+ Tips to Create Your

    Sure, those samples will showcase your writing skills and they are certainly the most important part of your writing portfolio website. But, just by themselves, they might not be enough to help your portfolio site stand out and compete in a dog-eat-dog digital economy. ... Authory is used by many industry veterans to showcase their best writing ...

  20. Copyfolio

    Add writing samples. Showcase your work in any shape or form: add a PDF, external link, or case study page. ... portfolio website, or blog. It still works best for sites such as marketing portfolios, social media portfolios, or freelance writer websites, but some of the best UGC portfolios were also made with Copyfolio. ...

  21. 9 Great Copywriting Portfolio Websites [Inspiration Examples]

    9 Great Copywriting Portfolio Examples. It can be a little hard to find copywriter portfolio websites that are both well-developed and creative, which is why we have collected the best copywriters' websites so that you can have a better idea of what a successful portfolio looks like. 1. Evan Benner.

  22. How to Create a Winning Writing Portfolio to Land More Clients

    A website takes the main benefit of a writing portfolio—which, as I said in the intro, is like a 24/7 sales rep—but adds more substantial business elements to it. Your website will help you develop a brand around you and your services; it will help you connect with your audience and show your skills in more profound ways than a portfolio ...

  23. 25 Copywriting Portfolio Examples That Will Secure Your Next Gig

    Learn more. 7. Davina van Buren. The homepage for van Buren's portfolio is a great example for copywriters who are looking for a neat, organized way of promoting all of their talents, work, and social media in one place. The content of the homepage is organized in a way that leads your eyes down the page.

  24. Create the Best Journalist Website

    Simon Denyer Simon Denyer's journalism portfolio. Simon Denyer is a wildlife conservation consultant, Pulitzer Prize-winning journalist, and author. He was also a former bureau chief with The Washington Post and Reuters. Simon has written the book "Rogue Elephant: Harnessing the Power of India's Unruly Democracy."