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9.3 Putting It Together: Steps to Complete Your Introduction

Learning objectives.

  • Clearly identify why an audience should listen to a speaker.
  • Discuss how you can build your credibility during a speech.
  • Understand how to write a clear thesis statement.
  • Design an effective preview of your speech’s content for your audience.

Puzzle pieces

Erin Brown-John – puzzle – CC BY-NC 2.0.

Once you have captured your audience’s attention, it’s important to make the rest of your introduction interesting, and use it to lay out the rest of the speech. In this section, we are going to explore the five remaining parts of an effective introduction: linking to your topic, reasons to listen, stating credibility, thesis statement, and preview.

Link to Topic

After the attention-getter, the second major part of an introduction is called the link to topic. The link to topic is the shortest part of an introduction and occurs when a speaker demonstrates how an attention-getting device relates to the topic of a speech. Often the attention-getter and the link to topic are very clear. For example, if you look at the attention-getting device example under historical reference above, you’ll see that the first sentence brings up the history of the Vietnam War and then shows us how that war can help us understand the Iraq War. In this case, the attention-getter clearly flows directly to the topic. However, some attention-getters need further explanation to get to the topic of the speech. For example, both of the anecdote examples (the girl falling into the manhole while texting and the boy and the filberts) need further explanation to connect clearly to the speech topic (i.e., problems of multitasking in today’s society).

Let’s look at the first anecdote example to demonstrate how we could go from the attention-getter to the topic.

In July 2009, a high school girl named Alexa Longueira was walking along a main boulevard near her home on Staten Island, New York, typing in a message on her cell phone. Not paying attention to the world around her, she took a step and fell right into an open manhole. This anecdote illustrates the problem that many people are facing in today’s world. We are so wired into our technology that we forget to see what’s going on around us—like a big hole in front of us.

In this example, the third sentence here explains that the attention-getter was an anecdote that illustrates a real issue. The fourth sentence then introduces the actual topic of the speech.

Let’s now examine how we can make the transition from the parable or fable attention-getter to the topic:

The ancient Greek writer Aesop told a fable about a boy who put his hand into a pitcher of filberts. The boy grabbed as many of the delicious nuts as he possibly could. But when he tried to pull them out, his hand wouldn’t fit through the neck of the pitcher because he was grasping so many filberts. Instead of dropping some of them so that his hand would fit, he burst into tears and cried about his predicament. The moral of the story? “Don’t try to do too much at once.” In today’s world, many of us are us are just like the boy putting his hand into the pitcher. We are constantly trying to grab so much or do so much that it prevents us from accomplishing our goals. I would like to show you three simple techniques to manage your time so that you don’t try to pull too many filberts from your pitcher.

In this example, we added three new sentences to the attention-getter to connect it to the speech topic.

Reasons to Listen

Once you have linked an attention-getter to the topic of your speech, you need to explain to your audience why your topic is important. We call this the “why should I care?” part of your speech because it tells your audience why the topic is directly important to them. Sometimes you can include the significance of your topic in the same sentence as your link to the topic, but other times you may need to spell out in one or two sentences why your specific topic is important.

People in today’s world are very busy, and they do not like their time wasted. Nothing is worse than having to sit through a speech that has nothing to do with you. Imagine sitting through a speech about a new software package you don’t own and you will never hear of again. How would you react to the speaker? Most of us would be pretty annoyed at having had our time wasted in this way. Obviously, this particular speaker didn’t do a great job of analyzing her or his audience if the audience isn’t going to use the software package—but even when speaking on a topic that is highly relevant to the audience, speakers often totally forget to explain how and why it is important.

Appearing Credible

The next part of a speech is not so much a specific “part” as an important characteristic that needs to be pervasive throughout your introduction and your entire speech. As a speaker, you want to be seen as credible (competent, trustworthy, and caring/having goodwill). As mentioned earlier in this chapter, credibility is ultimately a perception that is made by your audience. While your audience determines whether they perceive you as competent, trustworthy, and caring/having goodwill, there are some strategies you can employ to make yourself appear more credible.

First, to make yourself appear competent, you can either clearly explain to your audience why you are competent about a given subject or demonstrate your competence by showing that you have thoroughly researched a topic by including relevant references within your introduction. The first method of demonstrating competence—saying it directly—is only effective if you are actually a competent person on a given subject. If you are an undergraduate student and you are delivering a speech about the importance of string theory in physics, unless you are a prodigy of some kind, you are probably not a recognized expert on the subject. Conversely, if your number one hobby in life is collecting memorabilia about the Three Stooges, then you may be an expert about the Three Stooges. However, you would need to explain to your audience your passion for collecting Three Stooges memorabilia and how this has made you an expert on the topic.

If, on the other hand, you are not actually a recognized expert on a topic, you need to demonstrate that you have done your homework to become more knowledgeable than your audience about your topic. The easiest way to demonstrate your competence is through the use of appropriate references from leading thinkers and researchers on your topic. When you demonstrate to your audience that you have done your homework, they are more likely to view you as competent.

The second characteristic of credibility, trustworthiness, is a little more complicated than competence, for it ultimately relies on audience perceptions. One way to increase the likelihood that a speaker will be perceived as trustworthy is to use reputable sources. If you’re quoting Dr. John Smith, you need to explain who Dr. John Smith is so your audience will see the quotation as being more trustworthy. As speakers we can easily manipulate our sources into appearing more credible than they actually are, which would be unethical. When you are honest about your sources with your audience, they will trust you and your information more so than when you are ambiguous. The worst thing you can do is to out-and-out lie about information during your speech. Not only is lying highly unethical, but if you are caught lying, your audience will deem you untrustworthy and perceive everything you are saying as untrustworthy. Many speakers have attempted to lie to an audience because it will serve their own purposes or even because they believe their message is in their audience’s best interest, but lying is one of the fastest ways to turn off an audience and get them to distrust both the speaker and the message.

The third characteristic of credibility to establish during the introduction is the sense of caring/goodwill. While some unethical speakers can attempt to manipulate an audience’s perception that the speaker cares, ethical speakers truly do care about their audiences and have their audience’s best interests in mind while speaking. Often speakers must speak in front of audiences that may be hostile toward the speaker’s message. In these cases, it is very important for the speaker to explain that he or she really does believe her or his message is in the audience’s best interest. One way to show that you have your audience’s best interests in mind is to acknowledge disagreement from the start:

Today I’m going to talk about why I believe we should enforce stricter immigration laws in the United States. I realize that many of you will disagree with me on this topic. I used to believe that open immigration was a necessity for the United States to survive and thrive, but after researching this topic, I’ve changed my mind. While I may not change all of your minds today, I do ask that you listen with an open mind, set your personal feelings on this topic aside, and judge my arguments on their merits.

While clearly not all audience members will be open or receptive to opening their minds and listening to your arguments, by establishing that there is known disagreement, you are telling the audience that you understand their possible views and are not trying to attack their intellect or their opinions.

Thesis Statement

A thesis statement is a short, declarative sentence that states the purpose, intent, or main idea of a speech. A strong, clear thesis statement is very valuable within an introduction because it lays out the basic goal of the entire speech. We strongly believe that it is worthwhile to invest some time in framing and writing a good thesis statement. You may even want to write your thesis statement before you even begin conducting research for your speech. While you may end up rewriting your thesis statement later, having a clear idea of your purpose, intent, or main idea before you start searching for research will help you focus on the most appropriate material. To help us understand thesis statements, we will first explore their basic functions and then discuss how to write a thesis statement.

Basic Functions of a Thesis Statement

A thesis statement helps your audience by letting them know “in a nutshell” what you are going to talk about. With a good thesis statement you will fulfill four basic functions: you express your specific purpose, provide a way to organize your main points, make your research more effective, and enhance your delivery.

Express Your Specific Purpose

To orient your audience, you need to be as clear as possible about your meaning. A strong thesis will prepare your audience effectively for the points that will follow. Here are two examples:

  • “Today, I want to discuss academic cheating.” (weak example)
  • “Today, I will clarify exactly what plagiarism is and give examples of its different types so that you can see how it leads to a loss of creative learning interaction.” (strong example)

The weak statement will probably give the impression that you have no clear position about your topic because you haven’t said what that position is. Additionally, the term “academic cheating” can refer to many behaviors—acquiring test questions ahead of time, copying answers, changing grades, or allowing others to do your coursework—so the specific topic of the speech is still not clear to the audience.

The strong statement not only specifies plagiarism but also states your specific concern (loss of creative learning interaction).

Provide a Way to Organize Your Main Points

A thesis statement should appear, almost verbatim, toward the end of the introduction to a speech. A thesis statement helps the audience get ready to listen to the arrangement of points that follow. Many speakers say that if they can create a strong thesis sentence, the rest of the speech tends to develop with relative ease. On the other hand, when the thesis statement is not very clear, creating a speech is an uphill battle.

When your thesis statement is sufficiently clear and decisive, you will know where you stand about your topic and where you intend to go with your speech. Having a clear thesis statement is especially important if you know a great deal about your topic or you have strong feelings about it. If this is the case for you, you need to know exactly what you are planning on talking about in order to fit within specified time limitations. Knowing where you are and where you are going is the entire point in establishing a thesis statement; it makes your speech much easier to prepare and to present.

Let’s say you have a fairly strong thesis statement, and that you’ve already brainstormed a list of information that you know about the topic. Chances are your list is too long and has no focus. Using your thesis statement, you can select only the information that (1) is directly related to the thesis and (2) can be arranged in a sequence that will make sense to the audience and will support the thesis. In essence, a strong thesis statement helps you keep useful information and weed out less useful information.

Make Your Research More Effective

If you begin your research with only a general topic in mind, you run the risk of spending hours reading mountains of excellent literature about your topic. However, mountains of literature do not always make coherent speeches. You may have little or no idea of how to tie your research all together, or even whether you should tie it together. If, on the other hand, you conduct your research with a clear thesis statement in mind, you will be better able to zero in only on material that directly relates to your chosen thesis statement. Let’s look at an example that illustrates this point:

Many traffic accidents involve drivers older than fifty-five.

While this statement may be true, you could find industrial, medical, insurance literature that can drone on ad infinitum about the details of all such accidents in just one year. Instead, focusing your thesis statement will help you narrow the scope of information you will be searching for while gathering information. Here’s an example of a more focused thesis statement:

Three factors contribute to most accidents involving drivers over fifty-five years of age: failing eyesight, slower reflexes, and rapidly changing traffic conditions.

This framing is somewhat better. This thesis statement at least provides three possible main points and some keywords for your electronic catalog search. However, if you want your audience to understand the context of older people at the wheel, consider something like:

Mature drivers over fifty-five years of age must cope with more challenging driving conditions than existed only one generation ago: more traffic moving at higher speeds, the increased imperative for quick driving decisions, and rapidly changing ramp and cloverleaf systems. Because of these challenges, I want my audience to believe that drivers over the age of sixty-five should be required to pass a driving test every five years.

This framing of the thesis provides some interesting choices. First, several terms need to be defined, and these definitions might function surprisingly well in setting the tone of the speech. Your definitions of words like “generation,” “quick driving decisions,” and “cloverleaf systems” could jolt your audience out of assumptions they have taken for granted as truth.

Second, the framing of the thesis provides you with a way to describe the specific changes as they have occurred between, say, 1970 and 2010. How much, and in what ways, have the volume and speed of traffic changed? Why are quick decisions more critical now? What is a “cloverleaf,” and how does any driver deal cognitively with exiting in the direction seemingly opposite to the desired one? Questions like this, suggested by your own thesis statement, can lead to a strong, memorable speech.

Enhance Your Delivery

When your thesis is not clear to you, your listeners will be even more clueless than you are—but if you have a good clear thesis statement, your speech becomes clear to your listeners. When you stand in front of your audience presenting your introduction, you can vocally emphasize the essence of your speech, expressed as your thesis statement. Many speakers pause for a half second, lower their vocal pitch slightly, slow down a little, and deliberately present the thesis statement, the one sentence that encapsulates its purpose. When this is done effectively, the purpose, intent, or main idea of a speech is driven home for an audience.

How to Write a Thesis Statement

Now that we’ve looked at why a thesis statement is crucial in a speech, let’s switch gears and talk about how we go about writing a solid thesis statement. A thesis statement is related to the general and specific purposes of a speech as we discussed them in Chapter 6 “Finding a Purpose and Selecting a Topic” .

Choose Your Topic

The first step in writing a good thesis statement was originally discussed in Chapter 6 “Finding a Purpose and Selecting a Topic” when we discussed how to find topics. Once you have a general topic, you are ready to go to the second step of creating a thesis statement.

Narrow Your Topic

One of the hardest parts of writing a thesis statement is narrowing a speech from a broad topic to one that can be easily covered during a five- to ten-minute speech. While five to ten minutes may sound like a long time to new public speakers, the time flies by very quickly when you are speaking. You can easily run out of time if your topic is too broad. To ascertain if your topic is narrow enough for a specific time frame, ask yourself three questions.

First, is your thesis statement narrow or is it a broad overgeneralization of a topic? An overgeneralization occurs when we classify everyone in a specific group as having a specific characteristic. For example, a speaker’s thesis statement that “all members of the National Council of La Raza are militant” is an overgeneralization of all members of the organization. Furthermore, a speaker would have to correctly demonstrate that all members of the organization are militant for the thesis statement to be proven, which is a very difficult task since the National Council of La Raza consists of millions of Hispanic Americans. A more appropriate thesis related to this topic could be, “Since the creation of the National Council of La Raza [NCLR] in 1968, the NCLR has become increasingly militant in addressing the causes of Hispanics in the United States.”

The second question to ask yourself when narrowing a topic is whether your speech’s topic is one clear topic or multiple topics. A strong thesis statement consists of only a single topic. The following is an example of a thesis statement that contains too many topics: “Medical marijuana, prostitution, and gay marriage should all be legalized in the United States.” Not only are all three fairly broad, but you also have three completely unrelated topics thrown into a single thesis statement. Instead of a thesis statement that has multiple topics, limit yourself to only one topic. Here’s an example of a thesis statement examining only one topic: “Today we’re going to examine the legalization and regulation of the oldest profession in the state of Nevada.” In this case, we’re focusing our topic to how one state has handled the legalization and regulation of prostitution.

The last question a speaker should ask when making sure a topic is sufficiently narrow is whether the topic has direction. If your basic topic is too broad, you will never have a solid thesis statement or a coherent speech. For example, if you start off with the topic “Barack Obama is a role model for everyone,” what do you mean by this statement? Do you think President Obama is a role model because of his dedication to civic service? Do you think he’s a role model because he’s a good basketball player? Do you think he’s a good role model because he’s an excellent public speaker? When your topic is too broad, almost anything can become part of the topic. This ultimately leads to a lack of direction and coherence within the speech itself. To make a cleaner topic, a speaker needs to narrow her or his topic to one specific area. For example, you may want to examine why President Obama is a good speaker.

Put Your Topic into a Sentence

Once you’ve narrowed your topic to something that is reasonably manageable given the constraints placed on your speech, you can then formalize that topic as a complete sentence. For example, you could turn the topic of President Obama’s public speaking skills into the following sentence: “Because of his unique sense of lyricism and his well-developed presentational skills, President Barack Obama is a modern symbol of the power of public speaking.” Once you have a clear topic sentence, you can start tweaking the thesis statement to help set up the purpose of your speech.

Add Your Argument, Viewpoint, or Opinion

This function only applies if you are giving a speech to persuade. If your topic is informative, your job is to make sure that the thesis statement is nonargumentative and focuses on facts. For example, in the preceding thesis statement we have a couple of opinion-oriented terms that should be avoided for informative speeches: “unique sense,” “well-developed,” and “power.” All three of these terms are laced with an individual’s opinion, which is fine for a persuasive speech but not for an informative speech. For informative speeches, the goal of a thesis statement is to explain what the speech will be informing the audience about, not attempting to add the speaker’s opinion about the speech’s topic. For an informative speech, you could rewrite the thesis statement to read, “This speech is going to analyze Barack Obama’s use of lyricism in his speech, ‘A World That Stands as One,’ delivered July 2008 in Berlin.”

On the other hand, if your topic is persuasive, you want to make sure that your argument, viewpoint, or opinion is clearly indicated within the thesis statement. If you are going to argue that Barack Obama is a great speaker, then you should set up this argument within your thesis statement.

Use the Thesis Checklist

Once you have written a first draft of your thesis statement, you’re probably going to end up revising your thesis statement a number of times prior to delivering your actual speech. A thesis statement is something that is constantly tweaked until the speech is given. As your speech develops, often your thesis will need to be rewritten to whatever direction the speech itself has taken. We often start with a speech going in one direction, and find out through our research that we should have gone in a different direction. When you think you finally have a thesis statement that is good to go for your speech, take a second and make sure it adheres to the criteria shown in Table 9.1 “Thesis Checklist”

Table 9.1 Thesis Checklist

Preview of Speech

The final part of an introduction contains a preview of the major points to be covered within your speech. I’m sure we’ve all seen signs that have three cities listed on them with the mileage to reach each city. This mileage sign is an indication of what is to come. A preview works the same way. A preview foreshadows what the main body points will be in the speech. For example, to preview a speech on bullying in the workplace, one could say, “To understand the nature of bullying in the modern workplace, I will first define what workplace bullying is and the types of bullying, I will then discuss the common characteristics of both workplace bullies and their targets, and lastly, I will explore some possible solutions to workplace bullying.” In this case, each of the phrases mentioned in the preview would be a single distinct point made in the speech itself. In other words, the first major body point in this speech would examine what workplace bullying is and the types of bullying; the second major body point in this speech would discuss the common characteristics of both workplace bullies and their targets; and lastly, the third body point in this speech would explore some possible solutions to workplace bullying.

Key Takeaways

  • Linking the attention-getter to the speech topic is essential so that you maintain audience attention and so that the relevance of the attention-getter is clear to your audience.
  • Establishing how your speech topic is relevant and important shows the audience why they should listen to your speech.
  • To be an effective speaker, you should convey all three components of credibility, competence, trustworthiness, and caring/goodwill, by the content and delivery of your introduction.
  • A clear thesis statement is essential to provide structure for a speaker and clarity for an audience.
  • An effective preview identifies the specific main points that will be present in the speech body.
  • Make a list of the attention-getting devices you might use to give a speech on the importance of recycling. Which do you think would be most effective? Why?
  • Create a thesis statement for a speech related to the topic of collegiate athletics. Make sure that your thesis statement is narrow enough to be adequately covered in a five- to six-minute speech.
  • Discuss with a partner three possible body points you could utilize for the speech on the topic of volunteerism.
  • Fill out the introduction worksheet to help work through your introduction for your next speech. Please make sure that you answer all the questions clearly and concisely.

Stand up, Speak out Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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How to Write a Solid Thesis Statement

The important sentence expresses your central assertion or argument

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  • Writing Research Papers
  • Writing Essays
  • English Grammar
  • M.Ed., Education Administration, University of Georgia
  • B.A., History, Armstrong State University

A thesis statement provides the foundation for your entire research paper or essay. This statement is the central assertion that you want to express in your essay. A successful thesis statement is one that is made up of one or two sentences clearly laying out your central idea and expressing an informed, reasoned answer to your research question.

Usually, the thesis statement will appear at the end of the first paragraph of your paper. There are a few different types, and the content of your thesis statement will depend upon the type of paper you’re writing.

Key Takeaways: Writing a Thesis Statement

  • A thesis statement gives your reader a preview of your paper's content by laying out your central idea and expressing an informed, reasoned answer to your research question.
  • Thesis statements will vary depending on the type of paper you are writing, such as an expository essay, argument paper, or analytical essay.
  • Before creating a thesis statement, determine whether you are defending a stance, giving an overview of an event, object, or process, or analyzing your subject

Expository Essay Thesis Statement Examples

An expository essay "exposes" the reader to a new topic; it informs the reader with details, descriptions, or explanations of a subject. If you are writing an expository essay , your thesis statement should explain to the reader what she will learn in your essay. For example:

  • The United States spends more money on its military budget than all the industrialized nations combined.
  • Gun-related homicides and suicides are increasing after years of decline.
  • Hate crimes have increased three years in a row, according to the FBI.
  • Post-traumatic stress disorder (PTSD) increases the risk of stroke and arterial fibrillation (irregular heartbeat).

These statements provide a statement of fact about the topic (not just opinion) but leave the door open for you to elaborate with plenty of details. In an expository essay, you don't need to develop an argument or prove anything; you only need to understand your topic and present it in a logical manner. A good thesis statement in an expository essay always leaves the reader wanting more details.

Types of Thesis Statements

Before creating a thesis statement, it's important to ask a few basic questions, which will help you determine the kind of essay or paper you plan to create:

  • Are you defending a stance in a controversial essay ?
  • Are you simply giving an overview or describing an event, object, or process?
  • Are you conducting an analysis of an event, object, or process?

In every thesis statement , you will give the reader a preview of your paper's content, but the message will differ a little depending on the essay type .

Argument Thesis Statement Examples

If you have been instructed to take a stance on one side of a controversial issue, you will need to write an argument essay . Your thesis statement should express the stance you are taking and may give the reader a preview or a hint of your evidence. The thesis of an argument essay could look something like the following:

  • Self-driving cars are too dangerous and should be banned from the roadways.
  • The exploration of outer space is a waste of money; instead, funds should go toward solving issues on Earth, such as poverty, hunger, global warming, and traffic congestion.
  • The U.S. must crack down on illegal immigration.
  • Street cameras and street-view maps have led to a total loss of privacy in the United States and elsewhere.

These thesis statements are effective because they offer opinions that can be supported by evidence. If you are writing an argument essay, you can craft your own thesis around the structure of the statements above.

Analytical Essay Thesis Statement Examples

In an analytical essay assignment, you will be expected to break down a topic, process, or object in order to observe and analyze your subject piece by piece. Examples of a thesis statement for an analytical essay include:

  • The criminal justice reform bill passed by the U.S. Senate in late 2018 (" The First Step Act ") aims to reduce prison sentences that disproportionately fall on nonwhite criminal defendants.
  • The rise in populism and nationalism in the U.S. and European democracies has coincided with the decline of moderate and centrist parties that have dominated since WWII.
  • Later-start school days increase student success for a variety of reasons.

Because the role of the thesis statement is to state the central message of your entire paper, it is important to revisit (and maybe rewrite) your thesis statement after the paper is written. In fact, it is quite normal for your message to change as you construct your paper.

  • How to Write a Good Thesis Statement
  • What Is Expository Writing?
  • An Introduction to Academic Writing
  • Definition and Examples of Analysis in Composition
  • Write an Attention-Grabbing Opening Sentence for an Essay
  • How To Write an Essay
  • Tips on How to Write an Argumentative Essay
  • The Ultimate Guide to the 5-Paragraph Essay
  • How to Write a Response Paper
  • The Five Steps of Writing an Essay
  • The Introductory Paragraph: Start Your Paper Off Right
  • Tips for Writing an Art History Paper
  • Understanding What an Expository Essay Is
  • What an Essay Is and How to Write One
  • How to Write a Persuasive Essay
  • How to Write a Great Process Essay

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8.2  The Topic, General Purpose, Specific Purpose, and Thesis

Before any work can be done on crafting the body of your speech or presentation, you must first do some prep work—selecting a topic, formulating a general purpose, a specific purpose statement, and crafting a central idea, or thesis statement. In doing so, you lay the foundation for your speech by making important decisions about what you will speak about and for what purpose you will speak. These decisions will influence and guide the entire speechwriting process, so it is wise to think carefully and critically during these beginning stages.

Understanding the General Purpose

Before any work on a speech can be done, the speaker needs to understand the general purpose of the speech.  The general purpose is what the speaker hopes to accomplish and will help guide in the selection of a topic. The instructor generally provides the general purpose for a speech, which falls into one of three categories. A general purpose to inform would mean that the speaker is teaching the audience about a topic, increasing their understanding and awareness, or providing new information about a topic the audience might already know.  Informative speeches are designed to present the facts, but not give the speaker’s opinion or any call to action. A general purpose to persuade would mean that the speaker is choosing the side of a topic and advocating for their side or belief.  The speaker is asking the audience to believe in their stance, or to take an action in support of their topic. A general purpose to entertain often entails short speeches of ceremony, where the speaker is connecting the audience to the celebration. You can see how these general purposes are very different.  An informative speech is just facts, the speaker would not be able to provide an opinion or direction on what to do with the information, whereas a persuasive speech includes the speaker’s opinions and direction on what to do with the information. Before a speaker chooses a topic, they must first understand the general purpose.

Selecting a Topic

Generally, speakers focus on one or more interrelated topics—relatively broad concepts, ideas, or problems that are relevant for particular audiences. The most common way that speakers discover topics is by simply observing what is happening around them—at their school, in their local government, or around the world. Opportunities abound for those interested in engaging speech as a tool for change. Perhaps the simplest way to find a topic is to ask yourself a few questions, including:

  • What important events are occurring locally, nationally, and internationally?
  • What do I care about most?
  • Is there someone or something I can advocate for?
  • What makes me angry/happy?
  • What beliefs/attitudes do I want to share?
  • Is there some information the audience needs to know?

Students speak about what is interesting to them and their audiences. What topics do you think are relevant today? There are other questions you might ask yourself, too, but these should lead you to at least a few topical choices. The most important work that these questions do is to locate topics within your pre-existing sphere of knowledge and interest. Topics should be ideas that interest the speaker or are part of their daily lives.  In order for a topic to be effective, the speaker needs to have some credibility or connection to the topic; it would be unfair to ask the audience to donate to a cause that the speaker has never donated to.  There must be a connection to the topic for the speaker to be seen as credible. David Zarefsky (2010) also identifies brainstorming as a way to develop speech topics, a strategy that can be helpful if the questions listed above did not yield an appropriate or interesting topic. Brainstorming involves looking at your daily activities to determine what you could share with an audience.  Perhaps if you work out regularly or eat healthy, you could explain that to an audience, or demonstrate how to dribble a basketball.  If you regularly play video games, you may advocate for us to take up video games or explain the history of video games.  Anything that you find interesting or important might turn into a topic. Starting with a topic you are already interested in will make writing and presenting your speech a more enjoyable and meaningful experience. It means that your entire speechwriting process will focus on something you find important and that you can present this information to people who stand to benefit from your speech. At this point, it is also important to consider the audience before choosing a topic.  While we might really enjoy a lot of different things that could be topics, if the audience has no connection to that topic, then it wouldn’t be meaningful for the speaker or audience.  Since we always have a diverse audience, we want to make sure that everyone in the audience can gain some new information from the speech.  Sometimes, a topic might be too complicated to cover in the amount of time we have to present, or involve too much information then that topic might not work for the assignment, and finally if the audience can not gain anything from a topic then it won’t work.  Ultimately, when we choose a topic we want to pick something that we are familiar with and enjoy, we have credibility and that the audience could gain something from. Once you have answered these questions and narrowed your responses, you are still not done selecting your topic. For instance, you might have decided that you really care about breeds of dogs. This is a very broad topic and could easily lead to a dozen different speeches. To resolve this problem, speakers must also consider the audience to whom they will speak, the scope of their presentation, and the outcome they wish to achieve.

Formulating the Purpose Statements

By honing in on a very specific topic, you begin the work of formulating your purpose statement. In short, a purpose statement clearly states what it is you would like to achieve. Purpose statements are especially helpful for guiding you as you prepare your speech. When deciding which main points, facts, and examples to include, you should simply ask yourself whether they are relevant not only to the topic you have selected, but also whether they support the goal you outlined in your purpose statement. The general purpose statement of a speech may be to inform, to persuade, to celebrate, or to entertain. Thus, it is common to frame a specific purpose statement around one of these goals. According to O’Hair, Stewart, and Rubenstein, a specific purpose statement “expresses both the topic and the general speech purpose in action form and in terms of the specific objectives you hope to achieve” (2004). The specific purpose is a single sentence that states what the audience will gain from this speech, or what will happen at the end of the speech. The specific purpose is a combination of the general purpose and the topic and helps the speaker to focus in on what can be achieved in a short speech.

To go back to the topic of a dog breed, the general purpose might be to inform, a specific purpose might be: To inform the audience about how corgis became household pets. If the general purpose is to persuade the specific purpose might be: to persuade the audience that dog breeds deemed “dangerous” should not be excluded from living in the cities. In short, the general purpose statement lays out the broader goal of the speech while the specific purpose statement describes precisely what the speech is intended to do.  The specific purpose should focus on the audience and be measurable, if I were to ask the audience before I began the speech how many people know how corgis became household pets, they could raise their hand, and if I ask at the end of my speech how many people know how corgis became household pets, I should see a lot more hands.  The specific purpose is the “so what” of the speech, it helps the speaker focus on the audience and take a bigger idea of a topic and narrow it down to what can be accomplished in a short amount of time.

Writing the Thesis Statement

The specific purpose statement is a tool that you will use as you write your speech, but it is unlikely that it will appear verbatim in your speech. Instead, you will want to convert the specific purpose statement into a central idea, or thesis statement that you will share with your audience.  Just like in a written paper, where the thesis comes in the first part of the paper, in a speech, the thesis comes within the first few sentences of the speech.  The thesis must be stated and tells the audience what to expect in this speech. A thesis statement may encapsulate the main idea of a speech in just a sentence or two and be designed to give audiences a quick preview of what the entire speech will be about. The thesis statement should be a single, declarative statement followed by a separate preview statement. If you are a Harry Potter enthusiast, you may write a thesis statement (central idea) the following way using the above approach: J.K. Rowling is a renowned author of the Harry Potter series with a Cinderella-like story of a rise to fame.

Writing the Preview Statement

A preview statement (or series of statements) is a guide to your speech. This is the part of the speech that literally tells the audience exactly what main points you will cover. If you were to get on any freeway, there would be a green sign on the side of the road that tells you what cities are coming up—this is what your preview statement does; it tells the audience what points will be covered in the speech. Best of all, you would know what to look for! So, if we take our J.K Rowling example, the thesis and preview would look like this: J.K. Rowling is a renowned author of the Harry Potter series with a Cinderella-like rags-to-riches story. First, I will tell you about J.K. Rowling’s humble beginnings. Then, I will describe her personal struggles as a single mom. Finally, I will explain how she overcame adversity and became one of the richest women in the United Kingdom.

Writing the Body of Your Speech

Once you have finished the important work of deciding what your speech will be about, as well as formulating the purpose statement and crafting the thesis, you should turn your attention to writing the body of your speech. The body of your speech consists of 3–4 main points that support your thesis and help the audience to achieve the specific purpose.  Creating main points helps to chunk the information you are sharing with your audience into an easy-to-understand organization. Choosing your main points will help you focus in on what information you want to share with the audience in order to prove your thesis. Since we can’t tell the audience everything about our topic, we need to choose our main points to make sure we can share the most important information with our audience. All of your main points are contained in the body, and normally this section is prepared well before you ever write the introduction or conclusion. The body of your speech will consume the largest amount of time to present, and it is the opportunity for you to elaborate on your supporting evidence, such as facts, statistics, examples, and opinions that support your thesis statement and do the work you have outlined in the specific purpose statement. Combining these various elements into a cohesive and compelling speech, however, is not without its difficulties, the first of which is deciding which elements to include and how they ought to be organized to best suit your purpose.

clearly states what it is you would like to achieve

“expresses both the topic and the general speech purpose in action form and in terms of the specific objectives you hope to achieve” (O'Hair, Stewart, & Rubenstein, 2004)

single, declarative sentence that captures the essence or main point of your entire presentation

It’s About Them: Public Speaking in the 21st Century Copyright © 2022 by LOUIS: The Louisiana Library Network is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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The Writing Center • University of North Carolina at Chapel Hill

Thesis Statements

What this handout is about.

This handout describes what a thesis statement is, how thesis statements work in your writing, and how you can craft or refine one for your draft.

Introduction

Writing in college often takes the form of persuasion—convincing others that you have an interesting, logical point of view on the subject you are studying. Persuasion is a skill you practice regularly in your daily life. You persuade your roommate to clean up, your parents to let you borrow the car, your friend to vote for your favorite candidate or policy. In college, course assignments often ask you to make a persuasive case in writing. You are asked to convince your reader of your point of view. This form of persuasion, often called academic argument, follows a predictable pattern in writing. After a brief introduction of your topic, you state your point of view on the topic directly and often in one sentence. This sentence is the thesis statement, and it serves as a summary of the argument you’ll make in the rest of your paper.

What is a thesis statement?

A thesis statement:

  • tells the reader how you will interpret the significance of the subject matter under discussion.
  • is a road map for the paper; in other words, it tells the reader what to expect from the rest of the paper.
  • directly answers the question asked of you. A thesis is an interpretation of a question or subject, not the subject itself. The subject, or topic, of an essay might be World War II or Moby Dick; a thesis must then offer a way to understand the war or the novel.
  • makes a claim that others might dispute.
  • is usually a single sentence near the beginning of your paper (most often, at the end of the first paragraph) that presents your argument to the reader. The rest of the paper, the body of the essay, gathers and organizes evidence that will persuade the reader of the logic of your interpretation.

If your assignment asks you to take a position or develop a claim about a subject, you may need to convey that position or claim in a thesis statement near the beginning of your draft. The assignment may not explicitly state that you need a thesis statement because your instructor may assume you will include one. When in doubt, ask your instructor if the assignment requires a thesis statement. When an assignment asks you to analyze, to interpret, to compare and contrast, to demonstrate cause and effect, or to take a stand on an issue, it is likely that you are being asked to develop a thesis and to support it persuasively. (Check out our handout on understanding assignments for more information.)

How do I create a thesis?

A thesis is the result of a lengthy thinking process. Formulating a thesis is not the first thing you do after reading an essay assignment. Before you develop an argument on any topic, you have to collect and organize evidence, look for possible relationships between known facts (such as surprising contrasts or similarities), and think about the significance of these relationships. Once you do this thinking, you will probably have a “working thesis” that presents a basic or main idea and an argument that you think you can support with evidence. Both the argument and your thesis are likely to need adjustment along the way.

Writers use all kinds of techniques to stimulate their thinking and to help them clarify relationships or comprehend the broader significance of a topic and arrive at a thesis statement. For more ideas on how to get started, see our handout on brainstorming .

How do I know if my thesis is strong?

If there’s time, run it by your instructor or make an appointment at the Writing Center to get some feedback. Even if you do not have time to get advice elsewhere, you can do some thesis evaluation of your own. When reviewing your first draft and its working thesis, ask yourself the following :

  • Do I answer the question? Re-reading the question prompt after constructing a working thesis can help you fix an argument that misses the focus of the question. If the prompt isn’t phrased as a question, try to rephrase it. For example, “Discuss the effect of X on Y” can be rephrased as “What is the effect of X on Y?”
  • Have I taken a position that others might challenge or oppose? If your thesis simply states facts that no one would, or even could, disagree with, it’s possible that you are simply providing a summary, rather than making an argument.
  • Is my thesis statement specific enough? Thesis statements that are too vague often do not have a strong argument. If your thesis contains words like “good” or “successful,” see if you could be more specific: why is something “good”; what specifically makes something “successful”?
  • Does my thesis pass the “So what?” test? If a reader’s first response is likely to  be “So what?” then you need to clarify, to forge a relationship, or to connect to a larger issue.
  • Does my essay support my thesis specifically and without wandering? If your thesis and the body of your essay do not seem to go together, one of them has to change. It’s okay to change your working thesis to reflect things you have figured out in the course of writing your paper. Remember, always reassess and revise your writing as necessary.
  • Does my thesis pass the “how and why?” test? If a reader’s first response is “how?” or “why?” your thesis may be too open-ended and lack guidance for the reader. See what you can add to give the reader a better take on your position right from the beginning.

Suppose you are taking a course on contemporary communication, and the instructor hands out the following essay assignment: “Discuss the impact of social media on public awareness.” Looking back at your notes, you might start with this working thesis:

Social media impacts public awareness in both positive and negative ways.

You can use the questions above to help you revise this general statement into a stronger thesis.

  • Do I answer the question? You can analyze this if you rephrase “discuss the impact” as “what is the impact?” This way, you can see that you’ve answered the question only very generally with the vague “positive and negative ways.”
  • Have I taken a position that others might challenge or oppose? Not likely. Only people who maintain that social media has a solely positive or solely negative impact could disagree.
  • Is my thesis statement specific enough? No. What are the positive effects? What are the negative effects?
  • Does my thesis pass the “how and why?” test? No. Why are they positive? How are they positive? What are their causes? Why are they negative? How are they negative? What are their causes?
  • Does my thesis pass the “So what?” test? No. Why should anyone care about the positive and/or negative impact of social media?

After thinking about your answers to these questions, you decide to focus on the one impact you feel strongly about and have strong evidence for:

Because not every voice on social media is reliable, people have become much more critical consumers of information, and thus, more informed voters.

This version is a much stronger thesis! It answers the question, takes a specific position that others can challenge, and it gives a sense of why it matters.

Let’s try another. Suppose your literature professor hands out the following assignment in a class on the American novel: Write an analysis of some aspect of Mark Twain’s novel Huckleberry Finn. “This will be easy,” you think. “I loved Huckleberry Finn!” You grab a pad of paper and write:

Mark Twain’s Huckleberry Finn is a great American novel.

You begin to analyze your thesis:

  • Do I answer the question? No. The prompt asks you to analyze some aspect of the novel. Your working thesis is a statement of general appreciation for the entire novel.

Think about aspects of the novel that are important to its structure or meaning—for example, the role of storytelling, the contrasting scenes between the shore and the river, or the relationships between adults and children. Now you write:

In Huckleberry Finn, Mark Twain develops a contrast between life on the river and life on the shore.
  • Do I answer the question? Yes!
  • Have I taken a position that others might challenge or oppose? Not really. This contrast is well-known and accepted.
  • Is my thesis statement specific enough? It’s getting there–you have highlighted an important aspect of the novel for investigation. However, it’s still not clear what your analysis will reveal.
  • Does my thesis pass the “how and why?” test? Not yet. Compare scenes from the book and see what you discover. Free write, make lists, jot down Huck’s actions and reactions and anything else that seems interesting.
  • Does my thesis pass the “So what?” test? What’s the point of this contrast? What does it signify?”

After examining the evidence and considering your own insights, you write:

Through its contrasting river and shore scenes, Twain’s Huckleberry Finn suggests that to find the true expression of American democratic ideals, one must leave “civilized” society and go back to nature.

This final thesis statement presents an interpretation of a literary work based on an analysis of its content. Of course, for the essay itself to be successful, you must now present evidence from the novel that will convince the reader of your interpretation.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Anson, Chris M., and Robert A. Schwegler. 2010. The Longman Handbook for Writers and Readers , 6th ed. New York: Longman.

Lunsford, Andrea A. 2015. The St. Martin’s Handbook , 8th ed. Boston: Bedford/St Martin’s.

Ramage, John D., John C. Bean, and June Johnson. 2018. The Allyn & Bacon Guide to Writing , 8th ed. New York: Pearson.

Ruszkiewicz, John J., Christy Friend, Daniel Seward, and Maxine Hairston. 2010. The Scott, Foresman Handbook for Writers , 9th ed. Boston: Pearson Education.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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Social Sci LibreTexts

9.2: Functions of Introductions

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  • Page ID 9009

  • Warren Sandmann@Minnesota State University-Mankato
  • Millersville University via Public Speaking Project

Speech introductions are an essential element of an effective public speech. Introductions have four specific functions that need to be met in a very short period of time. Introductions must gain the audience’s attention and their goodwill, they must state the purpose of the speech and they must preview the main points.

These first two functions of the introduction, gaining the attention of the audience and the good will of the audience, have most to do with getting the audience to want to listen to you. The other two functions of the introduction, stating the purpose of the speech and previewing the structure of the speech, have to do with helping the audience understand you.

gain attention and Interest

The first function of the introduction is to the get the attention AND the interest of the audience. The “and” here is important. Anyone can walk into a room full of people sitting quietly, and YELL AT THE TOP OF THEIR LUNGS. That will get attention. However, it will probably not garner much interest—at least not much positive interest.

The secret of successful speakers? Passion and compassion with a purpose. ~ Lily Walters

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Gaining attention and interest is essential if you want the audience to listen to what you have to say, and audiences will decide fairly quickly if they want to pay attention. Standing in front of an audience, slouched, hands in pockets, cap pulled low over your head, and mumbling, “my name is... and I am going to tell you about...” is an effective method of NOT getting attention and interest. Before you even open your mouth, your attire, stance and physical presence are all sending out loud signals that you have no interest in the speech, so why should the audience.

gain the goodwill of the audience

Over 2000 years ago, probably the pre-eminent speech teacher of all time, Aristotle (1982), noted the importance of gaining the goodwill of the audience:

...it is not only necessary to consider how to make the speech itself demonstrative and convincing, but also that the speaker should show himself to be of a certain character...and that his hearers should think that he is disposed in a certain way toward them; and further, that they themselves should be disposed in a certain way towards him (p. 169).

When an audience has decided to listen to you—when you have gained their attention and interest—you still need them to think favorably of you. The most effective way of doing this is by establishing your credibility to speak. Credibility is your believability. You are credible when the audience thinks you know what you are talking about. There are a number of methods for developing credibility, and you will use them throughout the speech. In the introduction, however, since you have comparatively little time to develop this credibility, your options are a bit more limited.

To be persuasive, we must be believable. To be believable, we must be credible. To be credible, we must be truthful. ~ Hellmut Walters

Essentially, credibility has two elements: external credibility and internal credibility. External credibility is the type of credibility you as a speaker gain by association: use of sources that the audience finds credible, for example. In an introduction, you may be able to develop external credibility by this means, as we will see later in this section.

More importantly, given the immediate nature of an introduction, is internal credibility . You develop internal credibility as the speaker through specific actions. First, be appropriately attired for a public presentation. Second, make eye contact with the audience before you speak. Third, speak clearly, fluently and confidently.

Screen Shot 2019-07-05 at 10.58.14 AM.png

You can also demonstrate internal credibility by demonstrating personal experience with or knowledge of the topic of your speech. Audiences are more positively disposed toward a speaker who has had experience with the topic of his or her speech. You can also demonstrate credibility and goodwill by showing a connection to your audience, demonstrating shared experiences or shared values.

A student giving a speech to a class about a month before spring break, right in the middle of an extended cold spell of a long Midwestern winter, offered this introduction as a way to show shared values and experiences:

I need everyone to close his or her eyes. All right, now I need everyone to picture how he or she got to school today. Did you bundle up with a hat, some mittens, boots, and two jackets because it’s so cold outside before you left for class? While walking to class, was it cold? Did your ears burn from the icy wind blowing through the air? Were your hands cold and chapped? Now I want you all to think about the sun beating down on your body. Picture yourself lying on the beach with sand between your toes and the sound of the ocean in the background. Or picture yourself poolside, with a Pina Coloda perhaps, with tropical music playing in the background. Picture yourself in Mazatlan, Mexico (Townsend, 2007).

Screen Shot 2019-07-05 at 10.58.41 AM.png

When speakers can identify with the audience and can show how the audience and the speaker share experiences, then the audience is more receptive to what the speaker has to say. The speaker is both more credible and more attractive to the audience.

The secret of success is constancy of purpose. ~ Benjamin Disraeli

clearly state the purpose

This seems like such a basic step, yet it is one too often missed; and without this step, it is difficult for the audience to follow, much less evaluate and comprehend, a speech. In both basic composition classes and basic public speaking classes, this function is much the same: State the thesis of your speech. In all speeches, there should be that one sentence, that one statement that succinctly and accurately lets the audience know what the speech will be about and what the speaker plans to accomplish in the speech. Speakers, especially novice speakers but also experienced ones, are so concerned with the content of the speech that they forget to let us know about the purpose. A good thesis statement clearly announces the topic and purpose of the speech.

For example, a standard problem- solution speech should have a thesis statement that clearly states the problem and the need for a solution.

So right now let’s see how dependence on fossil fuels costs you money and how use of ethanol as a supplement will save you money and save the world from energy dependence.

We know the topic and we know what the speaker will be attempting to prove. Once a thesis statement is clearly announced, the final function of the introduction is ready.

preview and structure the speech

The thesis statement lets the audience know what the speech is about and what you as speaker want to accomplish. The preview statement lets the audience know HOW you will develop the speech. A preview can be understood as a roadmap—a direction for the speech that leads to a successful conclusion. A preview lets the audience know what will come first, what comes next, and so on, to the end of the speech.

The preview is essentially an outline—an oral outline—of the basic organizational pattern of the speech. Previews help the audience follow the content because they already know the structure. Remember, though, that the basic structure of a speech is not linear, it is circular. Organizational patterns for speeches have a conclusion which, as we will see later, brings the audience back to the beginning.

Taking as an example the thesis statement from above, a sample preview for that speech could appear as the following:

To see how we can end our dependence on fossil fuels, we will first take a look at why we as a society are so dependent upon fossil fuels; secondly, find out what continues to cause this dependence; and finally, see how ethanol as a fuel supplement will help end this dependence and make the world a better place for all of us.

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Speechwriting

10 Introductions and Conclusions

Starting and Ending Your Speech

One of the most fundamental components of any public speech is having a strong introduction and conclusion. Your introduction gives the audience their first impression of you. This is your best chance to build credibility. You need to grab the audience’s attention, introduce your topic, and preview how the speech will unfold. The conclusion needs to reiterate your main points and help the audience see how all your main points work together. Additionally, even if the audience got a bit lost or disengaged in the middle, a strong conclusion will leave them with an overall positive reaction to your speech.

Can you imagine how strange a speech would sound without an introduction? Or how jarring it would be if, after making a point, a speaker just walked away from the lectern and sat down? You would be confused, and the takeaway from that speech—even if the content were good—would likely be, “I couldn’t follow” or “That was a weird speech.”

This is just one of the reasons all speeches need introductions and conclusions. Introductions and conclusions serve to frame the speech and give it a clearly defined beginning and end. They help the audience to see what is to come in the speech, and then let them mentally prepare for the end. In doing this, introductions and conclusions provide a “preview/review” of your speech as a means to reiterate or re-emphasize to your audience what you are talking about.

Since speeches are auditory and live, you need to make sure the audience remembers what you are saying. One of the primary functions of an introduction is to preview what you will be covering in your speech, and one of the main roles of the conclusion is to review what you have covered. It may seem like you are repeating yourself and saying the same things over and over, but that repetition ensures that your audience understands and retains what you are saying.

The roles that introductions and conclusions fulfill are numerous, and, when done correctly, can make your speech stronger. The general rule is that the introduction and conclusion should each be about 10-15% of your total speech, leaving 80% for the body section. Let’s say that your informative speech has a time limit of 5-7 minutes: if we average that out to 6 minutes that gives you 360 seconds. Ten to 15 percent means that the introduction and conclusion should each be no more than 1-1/2 minutes.

In the following sections, we will discuss specifically what should be included in the introduction and conclusion and offer several options for accomplishing each.

The Five Elements of an Introduction

Intro element 1: attention-getter.

The first major purpose of an introduction is to gain your audience’s attention and make them interested in what you have to say. First impressions matter. When we meet someone for the first time, it can be only a matter of seconds before we find ourselves interested or disinterested in the person. The equivalent in speechwriting of “first impression” is what is called an attention-getter. This is a statement or question that piques the audience’s interest in what you have to say. There are several strategies you can choose from—verbal and non-verbal—to get the audience’s attention. Below are described the most popular types of attention-getters: quotations, questions, stories, humor, surprise, stories, and references. As well as non-verbal attention-getters involving images, sounds, or objects.

Quotations are a great way to start a speech. That’s why they are used so often as a strategy. Here’s an example that might be used in the opening of a commencement address:

The late actor, fashion icon, and social activist Audrey Hepburn once noted that, “Nothing is impossible. The word itself says ‘I’m possible’!”

If you use a quotation as your attention getter, be sure to give the source first (as in this example) so that it isn’t mistaken as your own wording.

We often hear speakers begin a speech with a question for the audience. As easy as it sounds, beginning with a question is somewhat tricky. You must decide if you are asking a question because you want a response from the audience, or, on the other hand, if you are asking a question that you will answer, or that will create a dramatic effect. We call these rhetorical questions .

The dangers with a direct question are many. There may be an awkward pause after your question because the audience doesn’t know if you actually want an answer. Or they don’t know how you want the response—a verbal response or a gesture such as a raised hand. Another reason direct questions are delicate is this obvious point: what you are going to do with the response. For example, imagine you have written a speech about the importance of forgiving student debt, and you begin your speech with this question for the audience: “How many of you have more than $10,000 in student loan debt?” You would be creating a problem for yourself if just a few people in the audience raised their hand. If you want to use a direct question, follow these rules:

  • make it clear to the audience the means of response. “By a show of hands, how many of you have more than $10,000 in student loan debt?”
  • prepare in advance how you will acknowledge different responses.

Contrary to a direct question, you could use a rhetorical question—a question to which no actual reply is expected. For example, a speaker talking about the history of Mother’s Day could start by asking the audience, “Do you remember the last time you told your mom you loved her?” In this case, the speaker does not expect the audience to shout out an answer, but rather to think about the question as the speech goes on.

Finally, when asking a rhetorical question, don’t pause after it, or the audience will get distracted wondering if you’re waiting for a response. Jump right into your speech:

“How many of you have more than $10,000 in student loan debt? If you’re like 78% of college seniors, your answer is probably a yes.”

Humor is an amazing tool when used properly but it’s a double-edged sword. If you don’t wield the sword carefully, you can turn your audience against you very quickly.

When using humor, you really need to know your audience and understand what they will find humorous. One of the biggest mistakes a speaker can make is to use some form of humor that the audience either doesn’t find funny or, worse, finds offensive. We always recommend that you test out humor of any kind on a sample of potential audience members prior to actually using it during a speech. If you do use a typical narrative “joke,” don’t say it happened to you. Anyone who heard the joke before will think you are less than truthful!

As with other attention-getting devices, you need to make sure your humor is relevant to your topic, as one of the biggest mistakes some novices make when using humor is to add humor that really doesn’t support the overall goal of the speech. Therefore, when looking for humorous attention getters, you want to make sure that the humor isn’t going to be offensive to your audience and relevant to your speech.

Another way to start your speech is to surprise your audience with information that will be surprising or startling to your audience. Often, startling statements come in the form of statistics and strange facts. For example, if you’re giving a speech about oil conservation, you could start by saying,

“A Boeing 747 airliner holds 57,285 gallons of fuel.”

That’s a surprising or startling fact. Another version of the surprise form of an attention-getter is to offer a strange fact. For example, you could start a speech on the gambling industry by saying, “There are no clocks in any casinos in Las Vegas.”  You could start a speech on the Harlem Globetrotters by saying, “In 2000, Pope John Paul II became the most famous honorary member of the Harlem Globetrotters.” (These examples come from a great website for strange facts ( http://www. strangefacts.com ).

Although such statements are fun, it’s important to use them ethically. First, make sure that your startling statement is factual. The Internet is full of startling statements and claims that are simply not factual, so when you find a statement that you’d like to use, you have an ethical duty to ascertain its truth before you use it and to provide a reliable citation. Second, make sure that your startling statement is relevant to your speech and not just thrown in for shock value. We’ve all heard startling claims made in the media that are clearly made for purposes of shock or fear mongering, such as “Do you know what common household appliance could kill you? Film at 11:00.” As speakers, we have an ethical obligation to avoid playing on people’s emotions in this way.

Another common type of attention-getter is an account or story of an interesting or humorous event. Notice the emphasis here is on the word “brief.” A common mistake speakers make when telling an anecdote is to make the anecdote too long. An example of an anecdote used in a speech about the pervasiveness of technology might look something like this:

“In July 2009, a high school student named Miranda Becker was walking along a main boulevard near her home on Staten Island, New York, typing in a message on her cell phone. Not paying attention to the world around her, she took a step and fell right into an open maintenance hole.”

Notice that the anecdote is short and has a clear point. From here the speaker can begin to make their point about how technology is controlling our lives.

A personal story is another option here. This is a story about yourself or someone you know that is relevant to your topic. For example, if you had a gastric bypass surgery and you wanted to give an informative speech about the procedure, you could introduce your speech in this way:

“In the fall of 2015, I decided that it was time that I took my life into my own hands. After suffering for years with the disease of obesity, I decided to take a leap of faith and get a gastric bypass in an attempt to finally beat the disease.”

Two primary issues that you should be aware of often arise with using stories as attention getters. First, you shouldn’t let your story go on for too long. If you are going to use a story to begin your speech, you need to think of it more in terms of summarizing the story rather than recounting it in its entirety. The second issue with using stories as attention getters is that the story must in some way relate to your speech. If you begin your speech by recounting the events in “Goldilocks and the Three Bears,” your speech will in some way need to address such topics as finding balance or coming to a compromise. If your story doesn’t relate to your topic, you will confuse your audience and they may spend the remainder of your speech trying to figure out the connection rather than listening to what you have to say.

You can catch the attention of the audience by referencing information of special interest. This includes references to the audience itself, and their interests. It can also mean references to current events or events in the past.

Your audience is a factor of utmost importance when crafting your speech, so it makes sense that one approach to opening your speech is to make a direct reference to the audience. In this case, the speaker has a clear understanding of the audience and points out that there is something unique about the audience that should make them interested in the speech’s content. Here’s an example:

“As students at State College, you and I know the importance of selecting a major that will benefit us in the future. In today’s competitive world, we need to study a topic that will help us be desirable to employers and provide us with lucrative and fulfilling careers. That’s why I want you all to consider majoring in communication.”

Referring to a current news event that relates to your topic is often an effective way to capture attention, as it immediately makes the audience aware of how relevant the topic is in today’s world. For example, consider this attention getter for a persuasive speech on frivolous lawsuits:

“On January 10 of this year, two prisoners escaped from a Pueblo, Colorado, jail. During their escape, the duo attempted to rappel from the roof of the jail using a makeshift ladder of bed sheets. During one prisoner’s attempt to scale the building, he slipped, fell forty feet, and injured his back. After being quickly apprehended, he filed a lawsuit against the jail for making it too easy for him to escape.”

In this case, the speaker is highlighting a news event that illustrates what a frivolous lawsuit is, setting up the speech topic of a need for change in how such lawsuits are handled.

A variation of this kind of reference is to open your speech with a reference about something that happened in the past. For example, if you are giving a speech on the perception of modern music as crass or having no redeeming values, you could refer to Elvis Presley and his musical breakout in the 1950s as a way of making a comparison:

“During the mid-1950s, Elvis Presley introduced the United States to a new genre of music: rock and roll. It was initially viewed as distasteful, and Presley was himself chastised for his gyrating dance moves and flashy style. Today he is revered as “The King of Rock ‘n Roll.” So, when we criticize modern artists for being flamboyant or over the top, we may be ridiculing some of the most important musical innovators we will know in our lifetimes.”

In this example, the speaker is evoking the audience’s knowledge of Elvis to raise awareness of similarities to current artists that may be viewed today as he was in the 1950s.

Non-Verbal Attention-Getters

The last variation of attention-getter discussed here is the non-verbal sort. You can get the audience interested in your speech by beginning with an image on a slide, music, sound, and even objects. As with all attention-getters, a non-verbal choice should be relevant to the topic of your speech and appropriate for your audience. The use of visual images and sounds shouldn’t be used if they require a trigger warning or content advisory.

This list of attention-getting devices represents a thorough, but not necessarily exhaustive, range of ways that you can begin your speech. Again, as mentioned earlier, your selection of attention getter isn’t only dependent on your audience, your topic, and the occasion, but also on your preferences and skills as a speaker. If you know that you are a bad storyteller, you might elect not to start your speech with a story. If you tend to tell jokes that no one laughs at, avoid starting your speech off with humor.

Intro Element 2: Establish Your Credibility

Whether you are informing, persuading, or entertaining an audience, one of the things they’ll be expecting is that you know what you’re talking about or that you have some special interest in the speech topic. To do this, you will need to convey to your audience, not only what you know, but how you know what you know about your topic.

Sometimes, this will be simple. If you’re informing your audience how a baseball is thrown and you have played baseball since you were eight years old, that makes you a very credible source. In your speech, you can say something like this:

“Having played baseball for over ten years, including two years as the starting pitcher on my high school’s varsity team, I can tell you about the ways that pitchers throw different kind of balls in a baseball game.”

In another example, if you were trying to convince your audience to join Big Brothers Big Sisters and you have been volunteering for years, you could say:

“I’ve been serving with Big Brothers Big Sisters for the last two years, and I can tell you that the experience is very rewarding.”

However, sometimes you will be speaking on a topic with which you have no experience. In these cases, use your interest in the subject as your credibility. For example, imagine you are planning a speech on the history of how red, yellow, and green traffic signals came to be used in the United States. You chose that topic because you plan to major in Urban Planning. In this case you might say something like:

“As someone who has always been interested in the history of transportation, and as a future Urban Studies major, I will share with you what I’ve been learning about the invention of traffic signals in America.”

It is around the credibility statement that you can usually find the moment to introduce yourself:

“Hi, I’m Josh Cohen, a sophomore studying Psychology here at North State University. I’ve been serving with Big Brothers Big Sisters for the last two years, and I can tell you that the experience is very rewarding.”

Establishing credibility as a speaker has a broader meaning, explained in depth in the chapter “ Ethics in Public Speaking. ”

Intro Element 3: Establish Rapport

Credibility is about establishing the basis of your knowledge, so that the audience can trust in the reliability of  what you say.  Rapport is about establishing a connection with the audience, so that the audience can trust who you are. 

Rapport means the relationship or connection you make with your audience. To make a good connection, you’ll need to convey to your audience that you understand their interests, share them, and have a speech that will benefit them. Here is an example from an informative speech on the poet Lord Byron:

“You may be asking yourselves why you need to know about Lord Byron. If you take Humanities 120 as I did last semester, you’ll be discussing his life and works. After listening to my speech today, you’ll have a good basis for better learning in that course.”

In this example, the speaker connects to the audience with a shared interest and conveyed in these sentences the idea that the speaker has the best interests of the audience in mind by giving them information that would benefit them in a future course they might take.

The way that a speaker establishes connection with the audience is often by leaning in on the demographic of group affiliation.

“As college students, we all know the challenge of finding time to get our homework done.”

Intro Element 4: Preview Purpose & Central Idea

The fourth essential element of an introduction is to reveal the purpose and thesis of your speech to your audience. Have you ever come away after a speech and had no idea what the speech was about (purpose)? Have you ever sat through a speech wondering what the point was (central idea)? An introduction should provide this information from the beginning, so that the audience doesn’t have to figure it out. (If you’re still not certain what purpose and thesis are, now is good time to review this chapter ).

Whether you’re writing a speech or drafting an essay, previewing is essential. Like a sign on a highway that tells. you what’s ahead, a preview is a succinct statement that reveals the content to come. The operative word here is “succinct.”  A preview statement for a short speech should be no more than two or three sentences. Consider the following example:

“In my speech today, I’m going to paint a profile of Abraham Lincoln, a man who overcame great adversity to become the President of the United States. During his time in office, he faced increasing opposition from conservative voices in government, as well as some dissension among his own party, all while being thrust into a war he didn’t want.”

Notice that this preview provides the purpose of this informative speech and its central idea of struggle. While it’s constructed from the specific purpose statement and central thesis, it presents them more smoothly, less awkwardly. Here is how purpose and thesis statements are smoothly combined in a preview:

Intro Element 5: Preview Your Main Points

Just like previewing your topic, previewing your main points helps your audience know what to expect throughout the course of your speech and prepares them to listen.

Your preview of the main points should be clear and easy to follow so that there is no question in your audience’s minds about what they are. Be succinct and simple: “Today, in my discussion of Abraham Lincoln’s life, I will look at his birth, his role a president, and his assassination.” If you want to be extra sure the audiences hears these, you can always enumerate your main points by using signposts (first, second, third, and so on): “In discussing how to make chocolate chip cookies, first we will cover what ingredients you need, second we will talk about how to mix them, and third we will look at baking them.”

Tips for Introductions

Together, these five elements of introduction prepare your audience by getting them interested in your speech (#1 attention-getter); conveying your knowledge (#2 credibility); conveying your good will (#3 rapport); letting them what you’ll be talking about and why (#4 preview topic and thesis); and finally, that to expect in the body of the speech (#5 preview of main points).  Including all five elements starts your speech off on solid ground. Here are some additional tips:

  • Writers often find it best to write an introduction after the other parts of the speech are drafted.
  • When selecting an attention-getting device, you want to make sure that the option you choose is appropriate to your audience and relevant to your topic.
  • Avoid starting a speech by saying your name. Instead choose a good attention-getter and put your self-introduction after it.
  • You cannot “wing it” on an introduction. It needs to be carefully planned. Even if you are speaking extemporaneously, consider writing out the entire introduction.
  • Avoid saying the specific purpose statement, especially as first words. Instead, shape your specific purpose and thesis statement into a smooth whole.
  • don’t begin to talk as you approach the platform or lectern; instead, it’s preferable to reach your destination, pause, smile, and then begin;
  • don’t just read your introduction from your notes; instead, it’s vital to establish eye contact in the introduction, so knowing it very well is important;
  • don’t talk too fast; instead, go a little slower at the beginning of your speech and speak clearly.  This will let your audience get used to your voice.

Here are two examples of a complete introduction, containing all five elements:

Example #1: “My parents knew that something was really wrong when my mom received a call from my home economics teacher saying that she needed to get to the school immediately and pick me up. This was all because of an allergy, something that everyone in this room is either vaguely or extremely familiar with. Hi, I’m Alison. I’m a physician assistant from our Student Health Center and an allergy sufferer. Allergies affect a large number of people, and three very common allergies include pet and animal allergies, seasonal allergies, and food allergies. All three of these allergies take control over certain areas of my life, as all three types affect me, starting when I was just a kid and continuing today. Because of this, I have done extensive research on the subject, and would like to share some of what I’ve learned with all of you today. Whether you just finished your first year of college, you are a new parent, or you have kids that are grown and out of the house, allergies will most likely affect everyone in this room at some point. So, it will benefit you all to know more about them, specifically the three most common sources of allergies and the most recent approaches to treating them.”

Example #2 “When winter is approaching and the days are getting darker and shorter, do you feel a dramatic reduction in energy, or do you sleep longer than usual during the fall or winter months? If you answered “yes” to either of these questions, you may be one of the millions of people who suffer from Seasonal Affective Disorder, or SAD. For most people, these problems don’t cause great suffering in their life, but for an estimated six percent of the United States population these problems can result in major suffering. Hi, I’m Derrick and as a student in the registered nursing program here at State College, I became interested in SAD after learning more about it. I want to share this information with all of you in case you recognize some of these symptoms in yourself or someone you love. In order to fully understand SAD, it’s important to look at the medical definition of SAD, the symptoms of this disorder, and the measures that are commonly used to ease symptoms.”

The Three Elements of a Conclusion

Like an introduction, the conclusion has specific elements that you must incorporate in order to make it as strong as possible. Given the nature of these elements and what they do, these should be incorporated into your conclusion in the order they are presented below.

Conclusion Element 1: Signal the End

The first thing a good conclusion should do is to signal the end of a speech. You may be thinking that telling an audience that you’re about to stop speaking is a “no brainer,” but many speakers really don’t prepare their audience for the end. When a speaker just suddenly stops speaking, the audience is left confused and disappointed. Instead, you want to make sure that audiences are left knowledgeable and satisfied with your speech. In a way, it gives them time to begin mentally organizing and cataloging all the points you have made for further consideration later.

The easiest way to signal that it’s the end of your speech is to begin your conclusion with the words, “In conclusion.” Similarly, “In summary” or “To conclude” work just as well.

Conclusion Element 2: Restate Main Points

In the introduction of a speech, you delivered a preview of your main points; now in the conclusion you will deliver a review. One of the biggest differences between written and oral communication is the necessity of repetition in oral communication (the technique of “planned redundancy” again). When you preview your main points in the introduction, effectively make transitions to your main points during the body of the speech, and finally, review the main points in the conclusion, you increase the likelihood that the audience will understand and retain your main points after the speech is over.

Because you are trying to remind the audience of your main points, you want to be sure not to bring up any new material or ideas . For example, if you said, “There are several other issues related to this topic, such as…but I don’t have time for them,” that would just make the audience confused. Or, if you were giving a persuasive speech on wind energy, and you ended with “Wind energy is the energy of the future, but there are still a few problems with it, such as noise and killing lots of birds,” then you are bringing up an argument that should have been dealt with in the body of the speech.

As you progress as a public speaker, you will want to learn to rephrase your summary statement so that it doesn’t sound like an exact repeat of the preview. For example, if your preview was:

“The three arguments in favor of medical marijuana that I will present are that it would make necessary treatments available to all, it would cut down on the costs to law enforcement, and it would bring revenue to state budgets.”

Your summary might be:

“In the minutes we’ve had together, I have shown you that approving medical marijuana in our state will greatly help persons with a variety of chronic and severe conditions. Also, funds spent on law enforcement to find and convict legitimate marijuana users would go down as revenues from medical marijuana to the state budget would go up.”

Conclusion Element 3: Clinchers

The third element of your conclusion is the clincher. This is something memorable with which to conclude your speech. The clincher is sometimes referred to as a concluding device . These are the very last words you will say in your speech, so you need to make them count. It will make your speech more memorable.

In many ways the clincher is like the inverse of the attention getter. You want to start the speech off with something strong, and you want to end the speech with something strong.

To that end, like what we discussed above with attention getters, there are several common strategies you can use to make your clincher strong and memorable: quotation, question, call to action, visualizing the future, refer back to the introduction, or appeal to audience self-interest.

As in starting a speech with a quotation, ending the speech with one allows you to summarize your main point or provoke thought.

I’ll leave you with these inspirational words by Eleanor Roosevelt: “The future belongs to those who believe in the beauty of their dreams.”

Some quotations will inspire your audience to action:

I urge you to sponsor a child in a developing country. Remember the words by Forest Witcraft, who said, “A hundred years from now it will not matter what my bank account was, the sort of house I lived in, or the kind of car I drove. But the world may be different because I was important in the life of a child.”

In this case, the quotation leaves the audience with the message that monetary sacrifices are worth making.

Another way you can end a speech is to ask a rhetorical question that forces the audience to ponder an idea. Maybe you are giving a speech on the importance of the environment, so you end the speech by saying, “Think about your children’s future. What kind of world do you want them raised in? A world that is clean, vibrant, and beautiful—or one that is filled with smog, pollution, filth, and disease?” Notice that you aren’t asking the audience to answer the question verbally or nonverbally, so it’s a rhetorical question.

Call to Action

Calls to action are used specifically in persuasive speeches. It is something you want the audience to do, either immediately or in the future. If a speaker wants to see a new traffic light placed at a dangerous intersection, the clincher would be to ask all the audience members to sign a petition right then and there. For a speech about buying an electric vehicle, the clincher would ask the audience to keep in mind an electric vehicle the “next time they buy a car.”

Another kind of call to action takes the form of a challenge. In a speech on the necessity of fundraising, a speaker could conclude by challenging the audience to raise 10 percent more than their original projections. In a speech on eating more vegetables, you could challenge your audience to increase their current intake of vegetables by two portions daily. In both these challenges, audience members are being asked to go out of their way to do something different that involves effort on their part.

Visualizing the Future

The purpose of a conclusion that refers to the future is to help your audience imagine the future you believe can occur. If you are giving a speech on the development of video games for learning, you could conclude by depicting the classroom of the future where video games are perceived as true learning tools. More often, speakers use visualization of the future to depict how society or how individual listeners’ lives would be different if the audience accepts and acts on the speaker’s main idea. For example, if a speaker proposes that a solution to illiteracy is hiring more reading specialists in public schools, the speaker could ask their audience to imagine a world without illiteracy.

Refer Back to Introduction

This method provides a good sense of closure to the speech. If you started the speech with a startling statistic or fact, such as “Last year, according to the official website of the American Humane Society, four million pets were euthanized in shelters in the United States,” in the end you could say, “Remember that shocking number of four million euthanized pets? With your donation of time or money to the Northwest Georgia Rescue Shelter, you can help lower that number in our region.”

Appeal to Audience Self-Interest

The last concluding device involves a direct reference to your audience. This concluding device is used when a speaker attempts to answer the basic audience question, “What’s in it for me?” (WIIFM). The goal of this concluding device is to spell out the direct benefits a behavior or thought change has for audience members. For example, a speaker talking about stress reduction techniques could have a clincher like this: “If you want to better a better immune system, better heart health, and more happiness, all it takes are following the techniques I talked about today.”

Tips for Conclusions

In terms of the conclusions, be careful NOT to:

  • signal the end multiple times. In other words, no “multiple conclusions.”
  • ramble: if you signal the end, then end your speech;
  • talking as you leave the platform or lectern.
  • indicating with facial expression or body language that you were not happy with the speech.

Some examples of conclusions:

Conclusion Example #1: “Anxiety is a complex emotion that afflicts people of all ages and social backgrounds and is experienced uniquely by each individual. We have seen that there are multiple symptoms, causes, and remedies, all of which can often be related either directly or indirectly to cognitive behaviors. While most people don’t enjoy anxiety, it seems to be part of the universal human experience, so realize that you are not alone, but also realize that you are not powerless against it. With that said, the following quote, attributed to an anonymous source, could not be truer, ‘Worry does not relieve tomorrow of its stress; it merely empties today of its strength.’ “

Conclusion Example #2: “I believe you should adopt a rescue animal because it helps stop forms of animal cruelty, you can add a healthy companion to your home, and it’s a relatively simple process that can save a life. Each and every one of you should go to your nearest animal shelter, which may include the Catoosa Citizens for Animal Care, the Humane Society of NWGA in Dalton, the Murray County Humane Society, or the multiple other shelters in the area to bring a new animal companion into your life. I’ll leave you with a paraphrased quote from Deborah Jacobs’s article “Westminster Dog Show Junkie” on Forbes.com: ‘You may start out thinking that you are rescuing the animal, and ultimately find that the animal rescues you right back.’ “

Public Speaking as Performance Copyright © 2023 by Mechele Leon is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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7.2 The Topic, General Purpose, Specific Purpose, and Thesis

Before any work can be done on crafting the body of your speech or presentation, you must first do some prep work—selecting a topic, formulating a general purpose, a specific purpose statement, and crafting a central idea, or thesis statement. In doing so, you lay the foundation for your speech by making important decisions about what you will speak about and for what purpose you will speak. These decisions will influence and guide the entire speechwriting process, so it is wise to think carefully and critically during these beginning stages.

Selecting a Topic

Generally, speakers focus on one or more interrelated topics—relatively broad concepts, ideas, or problems that are relevant for particular audiences. The most common way that speakers discover topics is by simply observing what is happening around them—at their school, in their local government, or around the world. Student government leaders, for example, speak or write to other students when their campus is facing tuition or fee increases, or when students have achieved something spectacular, like lobbying campus administrators for lower student fees and succeeding. In either case, it is the situation that makes their speeches appropriate and useful for their audience of students and university employees. More importantly, they speak when there is an opportunity to change a university policy or to alter the way students think or behave in relation to a particular event on campus.

But you need not run for president or student government in order to give a meaningful speech. On the contrary, opportunities abound for those interested in engaging speech as a tool for change. Perhaps the simplest way to find a topic is to ask yourself a few questions, including:

• What important events are occurring locally, nationally and internationally? • What do I care about most? • Is there someone or something I can advocate for? • What makes me angry/happy? • What beliefs/attitudes do I want to share? • Is there some information the audience needs to know?

Students speak about what is interesting to them and their audiences. What topics do you think are relevant today? There are other questions you might ask yourself, too, but these should lead you to at least a few topical choices. The most important work that these questions do is to locate topics within your pre-existing sphere of knowledge and interest. David Zarefsky (2010) also identifies brainstorming as a way to develop speech topics, a strategy that can be helpful if the questions listed above did not yield an appropriate or interesting topic. Starting with a topic you are already interested in will likely make writing and presenting your speech a more enjoyable and meaningful experience. It means that your entire speechwriting process will focus on something you find important and that you can present this information to people who stand to benefit from your speech.

Once you have answered these questions and narrowed your responses, you are still not done selecting your topic. For instance, you might have decided that you really care about breeds of dogs. This is a very broad topic and could easily lead to a dozen different speeches. To resolve this problem, speakers must also consider the audience to whom they will speak, the scope of their presentation, and the outcome they wish to achieve.

Formulating the Purpose Statements

By honing in on a very specific topic, you begin the work of formulating your purpose statement . In short, a purpose statement clearly states what it is you would like to achieve. Purpose statements are especially helpful for guiding you as you prepare your speech. When deciding which main points, facts, and examples to include, you should simply ask yourself whether they are relevant not only to the topic you have selected, but also whether they support the goal you outlined in your purpose statement. The general purpose statement of a speech may be to inform, to persuade, to celebrate, or to entertain. Thus, it is common to frame a specific purpose statement around one of these goals. According to O’Hair, Stewart, and Rubenstein, a specific purpose statement “expresses both the topic and the general speech purpose in action form and in terms of the specific objectives you hope to achieve” (2004). For instance, the home design enthusiast might write the following specific purpose statement: At the end of my speech, the audience will learn the pro’s and con’s of flipping houses. In short, the general purpose statement lays out the broader goal of the speech while the specific purpose statement describes precisely what the speech is intended to do. Some of your professors may ask that you include the general purpose and add the specific purpose.

Writing the Thesis Statement

The specific purpose statement is a tool that you will use as you write your talk, but it is unlikely that it will appear verbatim in your speech. Instead, you will want to convert the specific purpose statement into a central idea, or thesis statement that you will share with your audience.

Depending on your instructor’s approach, a thesis statement may be written two different ways. A thesis statement may encapsulate the main points of a speech in just a sentence or two, and be designed to give audiences a quick preview of what the entire speech will be about. The thesis statement for a speech, like the thesis of a research-based essay, should be easily identifiable and ought to very succinctly sum up the main points you will present. Some instructors prefer that your thesis, or central idea, be a single, declarative statement providing the audience with an overall statement that provides the essence of the speech, followed by a separate preview statement.

If you are a Harry Potter enthusiast, you may write a thesis statement (central idea) the following way using the above approach: J.K. Rowling is a renowned author of the Harry Potter series with a Cinderella like story having gone from relatively humble beginnings, through personal struggles, and finally success and fame.

Writing the Preview Statement

However, some instructors prefer that you separate your thesis from your preview statement . A preview statement (or series of statements) is a guide to your speech. This is the part of the speech that literally tells the audience exactly what main points you will cover. If you were to open your Waze app, it would tell you exactly how to get there. Best of all, you would know what to look for! So, if we take our J.K Rowling example, let’s rewrite that using this approach separating out the thesis and preview:

J.K. Rowling is a renowned author of the Harry Potter series with a Cinderella like rags to riches story. First, I will tell you about J.K. Rowling’s humble beginnings. Then, I will describe her personal struggles as a single mom. Finally, I will explain how she overcame adversity and became one of the richest women in the United Kingdom.

There is no best way to approach this. This is up to your instructor.

Writing the Body of Your Speech

Once you have finished the important work of deciding what your speech will be about, as well as formulating the purpose statement and crafting the thesis, you should turn your attention to writing the body of your speech. All of your main points are contained in the body, and normally this section is prepared well before you ever write the introduction or conclusion. The body of your speech will consume the largest amount of time to present; and it is the opportunity for you to elaborate on facts, evidence, examples, and opinions that support your thesis statement and do the work you have outlined in the specific purpose statement. Combining these various elements into a cohesive and compelling speech, however, is not without its difficulties, the first of which is deciding which elements to include and how they ought to be organized to best suit your purpose.

clearly states what it is you would like to achieve

“expresses both the topic and the general speech purpose in action form and in terms of the specific objectives you hope to achieve" (O'Hair, Stewart, & Rubenstein, 2004)

single, declarative sentence that captures the essence or main point of your entire presentation

the part of the speech that literally tells the audience exactly what main points you will cover

Introduction to Speech Communication Copyright © 2021 by Individual authors retain copyright of their work. is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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How to write a thesis statement + examples

Thesis statement

What is a thesis statement?

Is a thesis statement a question, how do you write a good thesis statement, how do i know if my thesis statement is good, examples of thesis statements, helpful resources on how to write a thesis statement, frequently asked questions about writing a thesis statement, related articles.

A thesis statement is the main argument of your paper or thesis.

The thesis statement is one of the most important elements of any piece of academic writing . It is a brief statement of your paper’s main argument. Essentially, you are stating what you will be writing about.

You can see your thesis statement as an answer to a question. While it also contains the question, it should really give an answer to the question with new information and not just restate or reiterate it.

Your thesis statement is part of your introduction. Learn more about how to write a good thesis introduction in our introduction guide .

A thesis statement is not a question. A statement must be arguable and provable through evidence and analysis. While your thesis might stem from a research question, it should be in the form of a statement.

Tip: A thesis statement is typically 1-2 sentences. For a longer project like a thesis, the statement may be several sentences or a paragraph.

A good thesis statement needs to do the following:

  • Condense the main idea of your thesis into one or two sentences.
  • Answer your project’s main research question.
  • Clearly state your position in relation to the topic .
  • Make an argument that requires support or evidence.

Once you have written down a thesis statement, check if it fulfills the following criteria:

  • Your statement needs to be provable by evidence. As an argument, a thesis statement needs to be debatable.
  • Your statement needs to be precise. Do not give away too much information in the thesis statement and do not load it with unnecessary information.
  • Your statement cannot say that one solution is simply right or simply wrong as a matter of fact. You should draw upon verified facts to persuade the reader of your solution, but you cannot just declare something as right or wrong.

As previously mentioned, your thesis statement should answer a question.

If the question is:

What do you think the City of New York should do to reduce traffic congestion?

A good thesis statement restates the question and answers it:

In this paper, I will argue that the City of New York should focus on providing exclusive lanes for public transport and adaptive traffic signals to reduce traffic congestion by the year 2035.

Here is another example. If the question is:

How can we end poverty?

A good thesis statement should give more than one solution to the problem in question:

In this paper, I will argue that introducing universal basic income can help reduce poverty and positively impact the way we work.

  • The Writing Center of the University of North Carolina has a list of questions to ask to see if your thesis is strong .

A thesis statement is part of the introduction of your paper. It is usually found in the first or second paragraph to let the reader know your research purpose from the beginning.

In general, a thesis statement should have one or two sentences. But the length really depends on the overall length of your project. Take a look at our guide about the length of thesis statements for more insight on this topic.

Here is a list of Thesis Statement Examples that will help you understand better how to write them.

Every good essay should include a thesis statement as part of its introduction, no matter the academic level. Of course, if you are a high school student you are not expected to have the same type of thesis as a PhD student.

Here is a great YouTube tutorial showing How To Write An Essay: Thesis Statements .

thesis and preview statement example

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8 Chapter 8: Organizing and Outlining

Victoria Leonard, College of the Canyons

Adapted by William Kelvin, Professor of Communication Studies, Katharine O’Connor, Ph.D., and Jamie C. Votraw, Professor of Communication Studies, Florida SouthWestern State College

Outlining with post it notes

Figure 8.1: Outlining with Post it Notes 1

Introduction

One of your authors remembers taking an urban studies course in college. The professor was incredibly knowledgeable and passionate about the subject. Do you think that alone made her want to go to class? Unfortunately not. As great as this professor was in so many ways, the lectures were not organized. As much as she tried to take great notes and follow along, it felt like a hopeless task. Having a great topic that you are passionate about is important, but organizing your speech so that the audience can follow along is vital to the success of your speech.

When students are faced with developing a speech, they face the same challenges as a student asked to write an essay. Although the end product may be different in that you are not writing an essay or turning one in, you will go through much of the same process as you would in writing an essay.

Before you get too far into the writing process, it is important to know what steps you will have to take to write your speech. Note that the speech-writing process is formulaic: it is based on time-honored principles of rhetoric established thousands of years ago. Your initial preparation work will include the following:

  • Selecting a topic
  • Writing a general purpose
  • Writing a specific purpose
  • Writing a thesis statement
  • Selecting main points
  • Writing a preview statement
  • Writing the body of the speech

This chapter will explain each of these steps so that you can create a thorough and well-written speech. As with anything we do that requires effort, the more you put in, the more you will get out of the writing process, in terms of both your education and your grade.

The Speech Topic, General Purpose, Specific Purpose, and Thesis

Selecting a topic.

We all want to know that our topics will be interesting to our audience. If you think back to Chapter 5, Identifying Topic, Purpose, and Audience, you will recall how important it is to be audience-centered. Does this mean that you cannot talk about a topic that your audience is unfamiliar with? No, what it does mean is that your goal as a speaker is to make that topic relevant to the audience. Whether you are writing an informative speech on earthquakes or the singer Jhené Aiko, you will need to make sure that you approach the speech in a way that helps your speech resonate with the audience. Although many of you would not have been alive when Hurricane Andrew hit Florida in 1992, this is an important topic to people who live in hurricane zones. Explaining hurricanes and hurricane preparation would be a great way to bring this topic alive for people who may not have lived through this event. Similarly, many audience members may be unfamiliar with Jhené Aiko, and that allows you to share information about her that might lead someone to want to check out her music.

If you are writing a persuasive speech, you might approach your topic selection differently. Think about what is happening in the world today. You can look at what affects you and your peers at a local, state, national, or global level. Whether you believe that gun violence is important to address because it is a problem at the national level, or you wish to address parking fees on your campus, you will have given thought to what is important to your audience. As Chapter 2 explained, your topics must fulfill the ethical goals of the speech. If you are ethical and select a topic you care about and make it relevant for the audience, you are on the right track.

Here are some questions that might help you select a topic:

  • What are some current trends in music or fashion?
  • What hobbies do I have that might be interesting to others?
  • What objects or habits do I use every day that are beneficial to know about?
  • What people are influencing the world in social media or politics?
  • What authors, artists, or actors have made an impact on society?
  • What events have shaped our nation or our world?
  • What political debates are taking place today?
  • What challenges do we face as a society or species?
  • What health-related conditions should others be aware of?
  • What is important for all people to be aware of in your community?

Once you have answered these questions and narrowed your responses, you are still not done selecting your topic. For instance, you might have decided that you really care about dogs. This is a very broad topic and could easily lead to a dozen different speeches. Now you must further narrow down the topic in your purpose statements.

Writing the Purpose Statements

Purpose statements allow you to do two things. First, they allow you to focus on whether you are fulfilling the assignment. Second, they allow you to narrow your topic so that you are not speaking too broadly. When creating an outline for your speech, you should include the general purpose and specific purpose statement at the beginning of your outline.

A general purpose statement is the overarching goal of a speech whether to inform, to persuade, to inspire, to celebrate, to mourn, or to entertain. It describes what your speech goal is, or what you hope to achieve. In public speaking classes, you will be asked to do any of the following: To inform, to persuade, or to entertain . Thus, your general purpose statement will be two words —the easiest points you will ever earn! But these two words are critical for you to keep in mind as you write the speech. Your authors have seen many persuasive speeches submitted inappropriately as informative speeches. Likewise, one author remembers a fascinating “persuasive speech” on the death penalty that never took a stance on the issue or asked the audience to—that would be an informative speech, right?  You must always know your broad goal. Your audience should know it, too, and so should your instructor!  Knowing your purpose is important because this is what you begin with to build your speech. It is also important to know your general purpose because this will determine your research approach. You might use different sources if you were writing a speech to inform versus to persuade.

A specific purpose statement is consistent with the general purpose of the speech, written according to assignment requirements, and clearly identifies desired audience outcomes. It is a declaration starting with the general purpose and then providing the topic with the precise objectives of the speech. It will be written according to your general purpose. For instance, the home design enthusiast might write the following specific purpose statement: To inform my audience about the pros and cons of flipping houses.

Specific purpose statements are integral in knowing if your speech is narrowed enough or if you need to narrow it further. Consider these examples:

  • To inform my audience about musical instruments
  • To inform my audience about string instruments
  • To inform my audience about the violin

As you can see, the first two examples are far too broad. But is the third purpose statement sufficiently narrow? Will the speaker be covering the violin’s design, physics, history, cost, or how to play it? What do you think about these possible topics?

  • To inform my audience about the life and contributions of Patricia Bath
  • To inform my audience about the invention of the wheelchair
  • To inform my audience about the Biloxi Wade-Ins
  • To inform my audience about how Fibromyalgia affects the body

Dr. Patricia Bath

Figure 8.2: Dr. Patricia Bath 2

Hopefully, you can see that the examples above would work for an informative speech. They are specific and limited in their scope.

Your instructor will give you a time limit for your speech. Your specific purpose should help you see if you can stay within the time limit. You should put the purpose statements on your outline. Others may only ask you to put these on your topic submission. However, you do not state a general purpose or specific purpose during the delivery of your speech! These are simply guidelines for you as you write and for your instructor as they assess your writing.

Writing the Thesis Statement

A thesis statement is a single, declarative statement that encapsulates the essence of your speech. Just like in essay writing, you want your thesis statement, or central idea, to reveal what your speech is about. Thesis statements can never be written as questions, nor can they include a research citation. The thesis statement is not a list of main points, it is an over-arching idea that encapsulates them all.

Portrait of Author, J.R.R. Tolkien

Figure 8.3: Portrait of Aut h or, J.R.R. Tolkien 3

As a Lord of the Rings enthusiast, I may choose to write a speech on author J.R.R. Tolkien. Here is an example of what a thesis statement may sound like:

J.R.R. Tolkien is known as the father of modern fantasy literature and became a pop culture icon after his death.

The thesis you just read provides the audience with just enough information to help them know what they will hear ahd learn from your speech.

Selecting Main Points

The main points are the major ideas you want to cover in your speech. Since speeches have time requirements, your outline will always be limited to two to three  main points. Many instructors suggest that you have no more than three main points so you can do justice to each idea and stay within the time frame. You will also lose time on each main point describing it in the preview statement, internal transitions, and review of main points in the conclusion. Plus, it can be difficult for audiences to remember many points.

Let’s determine the main points for a short speech using the J.R.R. Tolkien thesis above. Having researched his life, you might come up with an initial list like this:

  • Childhood and Background
  • Military service
  • Literary fame and honors

As interesting as all of these topics are, there is not enough time to speak about each idea. This is where the difficult decision of narrowing a speech comes in. Brainstorming all of the points you could cover would be your first step. Then, you need to determine which of the points would be the most interesting for your audience to hear. There are also creative ways to combine ideas and touch on key points within each main point. You will see how this can be achieved in the next section as we narrow down the number of topics we will discuss about J.R.R. Tolkein.

Writing the Preview Statement

A preview statement is a guide to your speech. This is the part of the speech that literally tells the audience exactly what main points you will cover. If you were to open an app on your phone to get directions to a location, you would be told exactly how to get there. Best of all, you would know what to look for, such as landmarks. A preview statement in a speech fulfills the same goal. It is a roadmap for your speech. Let’s look at how a thesis and preview statement might look for a speech on J.R.R. Tolkien:

Thesis: J.R.R. Tolkien is known as the father of modern fantasy literature and became a pop culture icon after his death.

Preview: First, I will tell you about J.R.R. Tolkien’s humble beginnings. Then, I will describe his rise to literary fame. Finally, I will explain his lasting cultural legacy.

Notice that the thesis statement captures the essence of the speech. The preview concisely names each main point that supports the thesis. You will want to refer to these main point names, or  taglines , throughout the speech. This repetition will help audience members remember each main point; use variations of these taglines in your preview statement, when introducing each point, and again in the conclusion.

Always use your words to make the audience feel that they are part of the performance. This makes them feel included and on your side. Also, occasionally audience members will have more expertise than you. Imagine how an expert would feel when you begin your speech with “Today I will teach you about…” when they already know a lot about the subject. Use inclusive language in your preview statement–“Get ready to join me on a fantastic adventure…”

Organizing the Main Points

Once you know what your speech is about, you can begin developing the body of your speech. The body of the speech is the longest and most important part of your speech because it’s where the general purpose is executed, e.g., you inform or persuade with the main points that you listed in your preview statement. In general, the body of the speech comprises about 75% to 80% of the length of your speech. This is where you will present the bulk of your research, evidence, examples, and any other supporting material you have. Chapter 7 will provide you with specifics on how to do research and support your speech.

Several patterns of organization are available to choose from when writing a speech. You should keep in mind that some patterns work only for informative speeches and others for persuasive speeches. The topical, chronological, spatial, or causal patterns discussed here are best suited to informative speeches. The patterns of organization for persuasive speeches will be discussed in Chapter 10.

Topical Pattern

The chronological pattern needed main points ordered in a specific sequence, whereas the topical pattern arranges the information of the speech into different subtopics. For example, you are currently attending college. Within your college, various student services are important for you to use while you are there. You may visit the Richard H. Rush Library and its computer lab, Academic Support Centers, Career Services and the Office of Student Financial Aid.

Valencia Campus Library Stacks

Figure 8.6: Valencia Campus Library Stacks 6

To organize this speech topically, it doesn’t matter which area you speak about first, but here is how you could organize it:

Topic: Student Services at Florida SouthWestern State College

Thesis Statement: Florida SouthWestern State College has five important student services, which include the library, the library computer lab, Academic Support Centers, Career Services and the Financial Aid office.

Preview : This speech will discuss each of the five important student services that Florida SouthWestern State College offers.

Main Points:

I. The Richard H. Rush Library can be accessed five days a week and online and has a multitude of books, periodicals, and other resources to use.

II.The library’s computer lab is open for students to use for several hours a day, with reliable, high-speed internet connections and webcams.

III.The Academic Support Centers have subject tutors, computers, and study rooms.

IV.CareerSource offers career services both in-person and online, with counseling and access to job listings and networking opportunities.

V. The Office of Student Financial Aid is one of the busiest offices on campus, offering students a multitude of methods by which they can supplement their personal finances by paying for both tuition and books.

Note that many novices appreciate the topical pattern because of its simplicity. However, because there is no internal logic to the ordering of points, the speech writer loses an opportunity to include a mnemonic device (phrasing that helps people remember information) in their performance. Audience members are more likely to remember information if it hangs together in an ordered, logical way, such as the following patterns employ.

Chronological (Temporal) Pattern

When organizing a speech based on time or sequence, you would use a chronological (temporal) pattern of organization. Speeches that look at the history of someone or something, or the evolution of an object or a process could be organized chronologically. For example, you could use this pattern in speaking about President Barack Obama, the Holocaust, the evolution of the cell phone, or how to carve a pumpkin. The challenge of using this pattern is to make sure your speech has distinct main points and that it does not appear to be storytelling.

Barack Obama

Figure 8.4: Barack Obama 4

Here is an example of how your main points will help you make sure that the points are clear and distinct:

Topic: President Barack Obama

Specific Purpose: To inform my audience about the life of President Barack Obama.

Thesis: From his humble beginnings, President Barack Obama succeeded in law and politics to become the first African-American president in U.S. history.

Preview: First, let’s look at Obama’s background and career in law. Then, we will look at his rise to the presidency of the United States. Finally, we will explore his accomplishments after leaving the White House.

I. First, let’s look at the early life of Obama and his career as a lawyer and advocate.

II. Second, let’s examine how Obama transitioned from law to becoming the first African-American President of the United States.

III. Finally, let’s explore all that Obama has achieved since he left the White House.

We hope that you can see that the main points clearly define and isolate different parts of Obama’s life so that each point is distinct. Using a chronological pattern can also help you with other types of informative speech topics.

Pumpkn Carving

Figure 8.5: Pumpkin Carving 5

Here is an additional example to help you see different ways to use this pattern:

Topic : How to Carve a Pumpkin

Specific Purpose: To inform my audience how to carve a pumpkin.

Thesis: Carving a pumpkin with special techniques and tools can result in amazing creations.

Preview: First, I will explain the process of gutting the pumpkin in preparation for carving. Then, I will describe the way you use your special tools to carve the face you hope to create. Finally, I will show you a variety of different designs that are unique to make your pumpkin memorable.

I. First, let me explain exactly how you open up the pumpkin, remove the seeds, and clean it so it is ready to carve.

II. Second, let me describe how the tools you have on hand are used to draw and carve the face of the pumpkin.

III. Finally, let me show you several unique designs that will make your pumpkin dazzle your friends and neighbors.

Note that some instructors prefer their students not give “how-to” speeches. Always clear your topic with your instructor early on in the speech-writing process.

Spatial Pattern

A spatial pattern arranges ideas according to their physical or geographic relationships. Typically, we can begin with a starting point and look at the main points of your speech directionally from top to bottom, inside to outside, left to right, north to south, and so on. A spatial pattern allows for creativity as well as clarity. For example, a speech about an automobile could be arranged using a spatial pattern and you might describe the car from the front end to the back end or the interior to the exterior. A speech on Disneyland might begin with your starting point at the entrance on Main Street, and each subsequent main point may be organized by going through each land in the park in a directional manner. Even a speech on the horrific tsunami off the Indonesian coast of Sumatra on December 26, 2004, could be discussed spatially as you use the starting point and describe the destruction as it traveled, killing 250,000 people.

If you have never heard of the Great Pacific Garbage Patch, it is marine debris that is in the North Pacific Ocean. Just like the tsunami in the previous example, this mass could likewise be discussed using a spatial pattern.

Infographic explaning The Great Pacific Garbage Patch

Figure 8.7: The Great Pacific Garbage Patch 7

In an informative speech, you could arrange your points spatially like this:

Topic: Great Pacific Garbage Patch

Thesis: The Great Pacific Garbage patch is not well known to most people; it consists of marine debris that is located in the North Pacific Ocean.

Preview: First, I will describe the Eastern Garbage Patch. Finally, I will explain the Western Patch.

I. The Eastern Garbage patch is located between the states of Hawaii and California.

II. The Western Garbage Patch is located near Japan.

Causal Pattern

A causal pattern of organization can be used to describe what occurred that caused something to happen, and what the effects were. Conversely, another approach is to begin with the effects and then talk about what caused them. For example, in 1994, there was a 6.7 magnitude earthquake that occurred in the San Fernando Valley in Northridge, California.

Northridge Meadows Apartment Building Collapse

Figure 8.8: Northridge Meadows Apartment Building Collapse 8

Let’s look at how we can arrange this speech first by using a cause-effect pattern:

Topic: Northridge Earthquake

Thesis: The Northridge, California earthquake was a devastating event that was caused by an unknown fault and resulted in the loss of life and billions of dollars of damage.

I. The Northridge earthquake was caused by a fault that was previously unknown and located nine miles beneath Northridge.

II. The Northridge earthquake resulted in the loss of 57 lives and over 40 billion dollars of damage in Northridge and surrounding communities.

Depending on your topic, you may decide it is more impactful to start with the effects and work back to the causes ( effect-cause pattern ). Let’s take the same example and flip it around:

Thesis: The Northridge, California earthquake was a devastating event that resulted in the loss of life and billions of dollars in damage and was caused by an unknown fault below Northridge.

I. The Northridge earthquake resulted in the loss of 57 lives and over 40 billion dollars of damage in Northridge and surrounding communities.

II. The Northridge earthquake was caused by a fault that was previously unknown and located nine miles beneath Northridge.

Why might you decide to use an effect-cause approach rather than a cause-effect approach? In this particular example, the effects of the earthquake were truly horrible. If you heard all of that information first, you would be much more curious to hear about what caused such devastation. Sometimes natural disasters are not that exciting, even when they are horrible. Why? Unless they affect us directly, we may not have the same attachment to the topic. This is one example where an effect-cause approach may be very impactful.

One take-home idea for you about organizing patterns is that you can usually use any pattern with any topic. Could the Great Pacific Garbage Patch be explained using the chronological or causal patterns? Could the Northridge quake be discussed using the chronological or spatial patterns? Could a pumpkin-carving speech be spatially organized? The answer to all of the above is yes. The organizational pattern you select should be one that you think will best help the audience make sense of, and remember, your ideas.

Developing the Outline

Although students are often intimidated by the process of outlining a speech, you should know that it is a formulaic process. Once you understand the formula–the same one speech instructors have long taught and used to assess throughout the nation–speech writing should be a cinch. And remember, this process is what organizes your speech. A well-organized speech leads to better delivery. Simply, outlining is a method of organizing the introduction, body with main points, and conclusion of your speech. Outlines are NOT essays; they are properly formatted outlines! They use specific symbols in a specific order to help you break down your ideas in a clear way. There are two types of outlines: the preparation outline and the speaking outline.

Outline Types

When you begin the outlining process, you will create a preparation outline. A preparation outline consists of full, complete sentences, and thus, is void of awkward sentences and sentence fragments. In a full-sentence preparation outline, only one punctuated sentence should appear beside each symbol. In many cases, this type of outline will be used in preparing your speech, but will not be allowed to be used during your speech delivery. Remember that even though this outline requires complete sentences, it is still not an essay. The examples you saw earlier in this chapter were written in complete sentences, which is exactly what a preparation outline should look like.

A speaking outline is less detailed than the preparation outline and will include brief phrases or words that help you remember your key ideas. It is also called a “key word” outline because it is not written in complete sentences–only key words are present to jog your memory as needed. It should include elements of the introduction, body, and conclusion, as well as your transitions. Speaking outlines may be written on index cards to be used when you deliver your speech.

Confirm with your professor about specific submission requirements for preparation and speaking outlines.

Outline Components

Introduction and conclusion.

In Chapter 9, we identified the components of effective introductions and conclusions. Do you remember what they were? Your preparation outline should delineate the five elements of an introduction and the four elements of a conclusion . Recall, a complete introduction includes an attention-getter, relates the topic to the audience, establishes speaker credibility, states the thesis, and previews the main points. A quality conclusion will signal the speech is ending, restate the thesis, review the main points, and finish with a memorable ending.

Main Points

Main points are the main ideas in the speech. In other words, the main points are what your audience should remember from your talk, and they are phrased as single, declarative sentences. These are never phrased as a question, nor can they be a quote or form of citation. Any supporting material you have will be put in your outline as a subpoint. Since this is a public speaking class, your instructor will decide how long your speeches will be, but in general, you can assume that no speech will be longer than 10 minutes in length. Given that alone, we can make one assumption: All speeches will fall between 2 to 3 main points based simply on length. If you are working on an outline and you have ten main points, something is wrong, and you need to revisit your ideas to see how you need to reorganize your points.

All main points are preceded by Roman numerals (I, II, III, IV, V). Subpoints are preceded by capital letters (A, B, C, etc.), sub-sub points by Arabic numerals (1, 2, 3, etc.), then sub-sub-sub points by lowercase letters (a, b, c, etc.). You may expand further than this. Here is a short template:

I. First main point

  • First subpoint
  • Second subpoint
  • First sub-subpoint
  • First sub-sub-subpoint
  • Second sub-sub-subpoint
  • Second main point
  • Third main point

References List

A quality speech requires a speaker to cite evidence to support their claims. Your professor will likely require that you incorporate evidence from your research in both your outline and speech. In Chapter 7, we reviewed how to gather information, incorporate the research into your speech, and cite your sources, both in your written outline and during oral delivery. An ethical and credible speaker gives credit where credit is due and shares source information with the audience. Accordingly, the last piece of your preparation outline is the References List.  The references list will include full written citations for all resources used in the composition and presentation of your speech. The structure of the references list follows a specific format dictated by the American Psychological Association 7th Ed. (remember, the Communication Studies discipline uses this APA formatting). Since formatting varies by source type, it is useful to refer to a reference guide to determine the exact citation formatting when writing your references list.

Written Oral Citations

There is a good chance your professor will ask you to include oral citations in your speech delivery. If so, you should include these in your preparation outline. The written oral citation is where you share your evidence and details of how you plan to cite the source during the delivery. Often, this is written in a similar format as “According to an article titled [title], written by [author] in [year], [resource content].” You should include enough source-identifying information for your audience to verify the accuracy and credibility of the content. In your outline, write out the specific source-information you will use to orally cite the source in your speech. Discuss the required number of oral citations with your professor and include all of them in your written outline. At FSW, we require three oral citations.

Outlining Principles

Next, we will cover the principles of outline which are outlining “rules” that you want to follow to be most effective. (Your English teachers will thank us, too!). First, read through this example outline for a main point about dogs. We will recall this example as we move through the principles. Don’t skip this example. Read it now!

Big and Small Dog both are light brown

Figure 6.9: Big and Small Dog 9

Topic: Dogs

Thesis: There are many types of dogs that individuals can select from before deciding which would make the best family pet.

Preview: First, I will describe the characteristics of large breed dogs,  then I will discuss the characteristics of small breed dogs.

  • Some large breed dogs need daily activity.
  • Some large breed dogs are dog friendly.
  • After eating is one of the times drooling is bad.
  • The drooling is horrible after they drink, so beware!
  • Great Pyrenees Mountain dogs drool as well.
  • If you live in an apartment, these breeds could pose a problem.

Transition statement: Now that we’ve explored the characteristics of large breed dogs, let’s contrast this with small breeds.

  • Some small breed dogs need daily activity.
  • Some small breed dogs are dog friendly.
  • They will jump on people.
  • They will wag their tails and nuzzle.
  • Beagles love strangers.
  • Cockapoos also love strangers.

This dog example will help us showcase the following outlining principles.

Subordination and Coordination

The example above helps us to explain the concepts of subordination and coordination . Subordination is used in outline organization so the content is in a hierarchical order. This means that your outline shows subordination by indention. All of the points that are “beneath” (indented in the format) are called subordinate points. For example, if you have a job with a supervisor, you are subordinate to the supervisor. The supervisor is subordinate to the owner of the company. Your outline content works in a similar way. Using the dog example outlined in the previous section of this chapter, subpoints A, B, and C described characteristics of large breed dogs, and those points are all subordinate to main point I. Similarly, subpoints i and ii beneath subpoint C.1. both described dogs that drool, so those are subordinate to subpoint C. If we had discussed “food” under point C, you would know that something didn’t make sense! Overall, to check your outline for coherence, think of the outline as a staircase; walking down the outline one step at a time.

Tech tip: You can use the Ruler function of word processing software such as Microsoft Word or Google Docs to create tabs that align subordinated points with each other and keep the following lines of text properly aligned. If you only use the tab key, text that flows beyond the first line will usually not align with the proper tab stop for a given sub-point. Some instructors may provide you with a template, but experiment with the Ruler function on your own. It’s very useful!

You will also see that there is a coordination of points. Coordination is used in outline organization so that all of the numbers or letters represent the same idea. You know they coordinate because they align vertically and there is no diagonal relationship between the symbols. In the dog example, A, B, and C were all characteristics of large breed dogs, so those are all coordinated and represent the same “idea.” Had C been “German Shepherd,” then the outline would have been incorrect because that is a type of dog, not a characteristic, therefore, breaking the rules of subordination and coordination.

Figure 8.10 below provides you with a visual graphic of the subordination and coordination process. You will see that the topic of this very brief outline is bread. The main point tells you that there are different types of bread: sourdough, wheat, white, and egg.

To check this brief outline for subordination, you would look to see what subpoints fall beneath the main point. Do all of the sub-points represent a type of bread? You will see that they do! Next, to check for coordination, you would look at all of the subpoints that have a vertical relationship to each other. Are the subpoints these four types of bread? They are. The image also allows you to see what happens when you make a mistake. The third example shows the subpoints as sourdough, wheat, white, and jelly. Clearly, jelly is not a type of bread. Thus, there is a lack of both subordination and coordination in this short example. Make sure you spend some time checking the subordination and coordination of your own subpoints all the way throughout the outline until you have reached your last level of subordination. Now, study the image so that these principles of outlining are crystal clear; please ask your professor questions about this because it is a major part of speechmaking.

A visual graphic of the subordination and coordination process.

Figure 8.10: Checking Your Outline 10

You may be wondering why we bother with subordination and coordination. It actually helps both your listeners and your instructors. Listening is difficult. Any techniques that help audiences make sense of information are welcome. As soon as you begin talking, audiences listen for cues on how you are structuring information. If you organize clearly using logical relationships, your audience will be better able to follow your ideas. Further, for busy instructors examining many students’ outlines, when students’ grasp of subordination and coordination jump off the page due to their proper visual alignment, we know that students understand how to organize information for verbal delivery.

Parallelism

Another important rule in outlining is known as parallelism . This means that, when possible, you begin your sentences in a similar way, using a similar grammatical structure. For example, in the previous example on dogs, some of the sentences began with “some large breed dogs.” This type of structure adds clarity to your speech. Students often worry that parallelism will sound boring. It’s actually the opposite! It adds clarity. However, if you had ten sentences in a row, we would never recommend you begin them all the same way. That is where transitions come into the picture and break up any monotony that could occur.

The principle of division is an important part of outlining. Division is a principle of outlining that requires a balance between two subpoints in an outline. For each idea in your speech, you should have enough subordinate ideas to explain the point in detail and you must have enough meaningful information so that you can divide it into a minimum of two subpoints (A and B). If subpoint A has enough information that you can explain it, then it, too, should be able to be divided into two subpoints (1 and 2). So, in other words, division means this: If you have an A, then you need a B; if you have a 1, then you need a 2, and so on. What if you cannot divide the point? In a case like that, you would simply incorporate the information in the point above.

Connecting Your 2-3 Main Points

There are different types of transitions , which are words or phrases that help you connect all sections of your speech. To guarantee the flow of the speech, you will write transition statements to make connections between all sections of the outline. You will use these transitions throughout the outline, including between the introduction and the body, between the 2-3 main points, and between the body and the conclusion.

  • Internal Reviews (Summaries) and Previews are short descriptions of what a speaker has said and will say that are delivered between main points.

Internal Reviews give your audience a cue that you have finished a main point and are moving on to the next main point. These also help remind the audience of what you have spoken about throughout your speech. For example, an internal review may sound like this, “So far, we have seen that the pencil has a long and interesting history. We also looked at the many uses the pencil has that you may not have known about previously.”

Internal Previews lay out what will occur next in your speech. They are longer than transitional words or signposts. For example, “Next, let us explore what types of pencils there are to pick from that will be best for your specific project.”

  • Signposts are transitional words that are not full sentences, but connect ideas using words like “first,” “next,” “also,” “moreover,” etc. Signposts are used within the main point you are discussing, and they help the audience know when you are moving to a new idea.
  • A nonverbal transition is a transition that does not use words. Rather, movement, such as pausing as you move from one point to another is one way to use a nonverbal transition. You can also use inflection by raising the pitch of your voice on a signpost to indicate that you are transitioning.

The most effective transitions typically combine many or all of the elements discussed here. Here is an example:

Now ( signpost ) that I have told you about the history of the pencil, as well as its many uses, ( internal review ) let’s look at what types of pencils you can pick from (mime picking up a pencil and moving a few steps for nonverbal transition ) that might be best for your project ( internal preview ).

Although this wasn’t the splashiest chapter in the text, it is one of the most critical chapters in speechmaking. Communicating your ideas in an organized and developed fashion means your audience will easily understand you. Each one of the principles and examples provided should be referenced as you work to develop your own speech. Remember that your speech will have a general purpose (typically to inform or persuade) and a specific purpose that details exactly what you hope to accomplish in the speech. Your speech’s thesis statement will be the central idea, what audiences most remember. The thesis is not just a list of main points, but it is a larger idea encompassing the two to three main points supporting it in the speech. Speeches should follow an organizational pattern, use standard formatting practices, and progress from full-sentence preparation outlines to key word speaking outlines before your performance. To see how all of these pieces come together, check out the sample preparation outline included at the bottom of the chapter. When writing your own preparation outline, use this sample as a guide. Consider each component a puzzle piece needed to make your outline complete.

Reflection Questions

  • How has the information regarding general and specific purpose statements helped you to narrow your topic for your speech?
  • Using brainstorming, can you generate a list of possible main points for your speech topic? Then, how will you decide which are the best choices to speak on?
  • Which pattern(s) of organization do you think would be best for your informative speech? Why?
  • Researchers say writing in small bursts is better. Do you agree that it is more effective to write your outline in small chunks of time rather than writing an entire speech in one day? Why or why not?

Body of the Speech

Coordination

General Purpose Statement

Internal Review (Summary)

Internal Preview

Nonverbal Transition

Preparation Outline

Preview Statement

Speaking Outline

Specific Purpose Statement

Subordination

Thesis Statement

Transitions

Written Oral Citation

Sample Speaking Outline

General Purpose: To inform

Specific Purpose: By the end of this speech, my audience will be able to explain bottle bricking, bottle brick benches, and their purposes.

Introduction — 

I. Attention Getter: How many of you have thrown away a piece of plastic in the last 24 hours? Perhaps you pulled cellophane off a pack of gum or emptied out a produce bag. You probably don’t think about it, but those little pieces of plastic have two potential destinations – if they’re obedient, they go to a landfill. If they’re rogue, they can end up in waterways.

II. Thesis Statement: Today we will learn about a revolutionary way of dealing with plastic trash called bottle bricking.

III. Relevance Statement: As our planet’s ecological crises worsen, each of us should reflect on our impact on the environment. According to the Sea Education Society, a non-profit dedicated to reducing pollution through environmental education, there are more than one million pieces of plastic per square mile in the most polluted parts of the Atlantic Ocean, as Kirsten Silven of Earthtimes.org reported in (2011). If you want to take steps to preserve our world’s natural beauty for future generations, this speech is for you.

IV. Credibility Statement: When I first learned about bottle bricks I was incredulous. I thought “what is the point of stuffing plastic into plastic bottles?”. But soon the idea took hold of me and I was volunteering with local groups, eventually inspiring the creation of a Bottle Brick Bench at a high school I worked at.

V. Preview Main Points Statement: In this speech, we will learn how a bottle brick is made, how they are turned into benches, and the purpose behind this seemingly strange activity.

Transition: Before we go any further, let’s learn how to make a bottle brick.

Body — 

  • You will soon notice it everywhere.
  • The trash must be clean and dry.
  • Other hard-plastic bottles work, also.
  • The bottles must be clean and dry.
  • The stick should be long enough to reach the bottom of the bottle.
  • Pick a smooth stick or give it a handle.

Transition: Now we know how to transform our trash into tools. But, what can bottle bricks be used for? One answer: a bench.

  • Most creators argue you should use reclaimed stone (urbanite).
  • Bricks make up the backrest.
  • Cob is like mud.
  • The benches make us realize how much plastic we toss, writes Brennan Blazer Bird on earthbench.org (2014) , home of the Peace on Earthbench Movement that the 25-year-old ecological educator founded.
  • Later, people might think about it the plastic away they throw away
  • Currently we have little use for soft plastic; most film plastics are not recyclable.
  • Benches are a sign for change, and they are comfortable.
  • Plastic “sequestered” in a bottle avoids landfills and the ocean.
  • In landfills it gets into drinking water.
  • All five subtropical ocean gyres have plastic “garbage patches,” according to 5gyres, a nonprofit dedicated to eliminating plastic pollution in the gyres (5gyres.org, 2014) .
  • To have fun! The Harvest Collective called natural building such as earthbenches “incredibly fun and inspiring” on its website theharvestcollective.org (2014) .

Transition: So now that we understand why someone would make a bottle brick bench, let’s see if we’ve successfully “stuffed” this knowledge into our heads. [ I can make a bottle-stuffing motion to have fun during transition. ]

Conclusion —

  • Signal end of the speech: I think it’s safe to say that every one of us throws away plastic on a regular basis has some degree of concern for the health of our planet.
  • Review Main Points: Today we’ve learned how to make bottle bricks, how to put them into a bottle brick bench, and the reasons for doing so.
  • Restate Thesis: Today we have seen that we can turn our seemingly useless, polluting trash into safe, useful technology. Maybe we can use such forward-thinking attitudes to promote sustainable cycles in all aspects of society.
  • Specify desired audience response: I know that you aren’t all going to rush home and start bricking, but I’d like you to remember the basic premises underlying bottle bricks. But, by all means, if you’re interested in adding to the Peace on Earth Bench for Movement, visit earthbench.org or talk to me in class sometime.
  • Strong closing (clincher): Who knows, maybe when you’re about to graduate you will be able to sit on a Bottle Brick Bench on campus reminding us all that we, through our individual choices, have the power to transform our species’ problems into solutions.

Introduction to Public Speaking Copyright © by Jamie C. Votraw, M.A.; Katharine O'Connor, Ph.D.; and William F. Kelvin, Ph.D.. All Rights Reserved.

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Tips and Examples for Writing Thesis Statements

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This resource provides tips for creating a thesis statement and examples of different types of thesis statements.

Tips for Writing Your Thesis Statement

1. Determine what kind of paper you are writing:

  • An analytical paper breaks down an issue or an idea into its component parts, evaluates the issue or idea, and presents this breakdown and evaluation to the audience.
  • An expository (explanatory) paper explains something to the audience.
  • An argumentative paper makes a claim about a topic and justifies this claim with specific evidence. The claim could be an opinion, a policy proposal, an evaluation, a cause-and-effect statement, or an interpretation. The goal of the argumentative paper is to convince the audience that the claim is true based on the evidence provided.

If you are writing a text that does not fall under these three categories (e.g., a narrative), a thesis statement somewhere in the first paragraph could still be helpful to your reader.

2. Your thesis statement should be specific—it should cover only what you will discuss in your paper and should be supported with specific evidence.

3. The thesis statement usually appears at the end of the first paragraph of a paper.

4. Your topic may change as you write, so you may need to revise your thesis statement to reflect exactly what you have discussed in the paper.

Thesis Statement Examples

Example of an analytical thesis statement:

The paper that follows should:

  • Explain the analysis of the college admission process
  • Explain the challenge facing admissions counselors

Example of an expository (explanatory) thesis statement:

  • Explain how students spend their time studying, attending class, and socializing with peers

Example of an argumentative thesis statement:

  • Present an argument and give evidence to support the claim that students should pursue community projects before entering college

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  • What Is a Thesis? | Ultimate Guide & Examples

What Is a Thesis? | Ultimate Guide & Examples

Published on September 14, 2022 by Tegan George . Revised on November 21, 2023.

A thesis is a type of research paper based on your original research. It is usually submitted as the final step of a master’s program or a capstone to a bachelor’s degree.

Writing a thesis can be a daunting experience. Other than a dissertation , it is one of the longest pieces of writing students typically complete. It relies on your ability to conduct research from start to finish: choosing a relevant topic , crafting a proposal , designing your research , collecting data , developing a robust analysis, drawing strong conclusions , and writing concisely .

Thesis template

You can also download our full thesis template in the format of your choice below. Our template includes a ready-made table of contents , as well as guidance for what each chapter should include. It’s easy to make it your own, and can help you get started.

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Table of contents

Thesis vs. thesis statement, how to structure a thesis, acknowledgements or preface, list of figures and tables, list of abbreviations, introduction, literature review, methodology, reference list, proofreading and editing, defending your thesis, other interesting articles, frequently asked questions about theses.

You may have heard the word thesis as a standalone term or as a component of academic writing called a thesis statement . Keep in mind that these are two very different things.

  • A thesis statement is a very common component of an essay, particularly in the humanities. It usually comprises 1 or 2 sentences in the introduction of your essay , and should clearly and concisely summarize the central points of your academic essay .
  • A thesis is a long-form piece of academic writing, often taking more than a full semester to complete. It is generally a degree requirement for Master’s programs, and is also sometimes required to complete a bachelor’s degree in liberal arts colleges.
  • In the US, a dissertation is generally written as a final step toward obtaining a PhD.
  • In other countries (particularly the UK), a dissertation is generally written at the bachelor’s or master’s level.

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thesis and preview statement example

The final structure of your thesis depends on a variety of components, such as:

  • Your discipline
  • Your theoretical approach

Humanities theses are often structured more like a longer-form essay . Just like in an essay, you build an argument to support a central thesis.

In both hard and social sciences, theses typically include an introduction , literature review , methodology section ,  results section , discussion section , and conclusion section . These are each presented in their own dedicated section or chapter. In some cases, you might want to add an appendix .

Thesis examples

We’ve compiled a short list of thesis examples to help you get started.

  • Example thesis #1:   “Abolition, Africans, and Abstraction: the Influence of the ‘Noble Savage’ on British and French Antislavery Thought, 1787-1807” by Suchait Kahlon.
  • Example thesis #2: “’A Starving Man Helping Another Starving Man’: UNRRA, India, and the Genesis of Global Relief, 1943-1947″ by Julian Saint Reiman.

The very first page of your thesis contains all necessary identifying information, including:

  • Your full title
  • Your full name
  • Your department
  • Your institution and degree program
  • Your submission date.

Sometimes the title page also includes your student ID, the name of your supervisor, or the university’s logo. Check out your university’s guidelines if you’re not sure.

Read more about title pages

The acknowledgements section is usually optional. Its main point is to allow you to thank everyone who helped you in your thesis journey, such as supervisors, friends, or family. You can also choose to write a preface , but it’s typically one or the other, not both.

Read more about acknowledgements Read more about prefaces

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An abstract is a short summary of your thesis. Usually a maximum of 300 words long, it’s should include brief descriptions of your research objectives , methods, results, and conclusions. Though it may seem short, it introduces your work to your audience, serving as a first impression of your thesis.

Read more about abstracts

A table of contents lists all of your sections, plus their corresponding page numbers and subheadings if you have them. This helps your reader seamlessly navigate your document.

Your table of contents should include all the major parts of your thesis. In particular, don’t forget the the appendices. If you used heading styles, it’s easy to generate an automatic table Microsoft Word.

Read more about tables of contents

While not mandatory, if you used a lot of tables and/or figures, it’s nice to include a list of them to help guide your reader. It’s also easy to generate one of these in Word: just use the “Insert Caption” feature.

Read more about lists of figures and tables

If you have used a lot of industry- or field-specific abbreviations in your thesis, you should include them in an alphabetized list of abbreviations . This way, your readers can easily look up any meanings they aren’t familiar with.

Read more about lists of abbreviations

Relatedly, if you find yourself using a lot of very specialized or field-specific terms that may not be familiar to your reader, consider including a glossary . Alphabetize the terms you want to include with a brief definition.

Read more about glossaries

An introduction sets up the topic, purpose, and relevance of your thesis, as well as expectations for your reader. This should:

  • Ground your research topic , sharing any background information your reader may need
  • Define the scope of your work
  • Introduce any existing research on your topic, situating your work within a broader problem or debate
  • State your research question(s)
  • Outline (briefly) how the remainder of your work will proceed

In other words, your introduction should clearly and concisely show your reader the “what, why, and how” of your research.

Read more about introductions

A literature review helps you gain a robust understanding of any extant academic work on your topic, encompassing:

  • Selecting relevant sources
  • Determining the credibility of your sources
  • Critically evaluating each of your sources
  • Drawing connections between sources, including any themes, patterns, conflicts, or gaps

A literature review is not merely a summary of existing work. Rather, your literature review should ultimately lead to a clear justification for your own research, perhaps via:

  • Addressing a gap in the literature
  • Building on existing knowledge to draw new conclusions
  • Exploring a new theoretical or methodological approach
  • Introducing a new solution to an unresolved problem
  • Definitively advocating for one side of a theoretical debate

Read more about literature reviews

Theoretical framework

Your literature review can often form the basis for your theoretical framework, but these are not the same thing. A theoretical framework defines and analyzes the concepts and theories that your research hinges on.

Read more about theoretical frameworks

Your methodology chapter shows your reader how you conducted your research. It should be written clearly and methodically, easily allowing your reader to critically assess the credibility of your argument. Furthermore, your methods section should convince your reader that your method was the best way to answer your research question.

A methodology section should generally include:

  • Your overall approach ( quantitative vs. qualitative )
  • Your research methods (e.g., a longitudinal study )
  • Your data collection methods (e.g., interviews or a controlled experiment
  • Any tools or materials you used (e.g., computer software)
  • The data analysis methods you chose (e.g., statistical analysis , discourse analysis )
  • A strong, but not defensive justification of your methods

Read more about methodology sections

Your results section should highlight what your methodology discovered. These two sections work in tandem, but shouldn’t repeat each other. While your results section can include hypotheses or themes, don’t include any speculation or new arguments here.

Your results section should:

  • State each (relevant) result with any (relevant) descriptive statistics (e.g., mean , standard deviation ) and inferential statistics (e.g., test statistics , p values )
  • Explain how each result relates to the research question
  • Determine whether the hypothesis was supported

Additional data (like raw numbers or interview transcripts ) can be included as an appendix . You can include tables and figures, but only if they help the reader better understand your results.

Read more about results sections

Your discussion section is where you can interpret your results in detail. Did they meet your expectations? How well do they fit within the framework that you built? You can refer back to any relevant source material to situate your results within your field, but leave most of that analysis in your literature review.

For any unexpected results, offer explanations or alternative interpretations of your data.

Read more about discussion sections

Your thesis conclusion should concisely answer your main research question. It should leave your reader with an ultra-clear understanding of your central argument, and emphasize what your research specifically has contributed to your field.

Why does your research matter? What recommendations for future research do you have? Lastly, wrap up your work with any concluding remarks.

Read more about conclusions

In order to avoid plagiarism , don’t forget to include a full reference list at the end of your thesis, citing the sources that you used. Choose one citation style and follow it consistently throughout your thesis, taking note of the formatting requirements of each style.

Which style you choose is often set by your department or your field, but common styles include MLA , Chicago , and APA.

Create APA citations Create MLA citations

In order to stay clear and concise, your thesis should include the most essential information needed to answer your research question. However, chances are you have many contributing documents, like interview transcripts or survey questions . These can be added as appendices , to save space in the main body.

Read more about appendices

Once you’re done writing, the next part of your editing process begins. Leave plenty of time for proofreading and editing prior to submission. Nothing looks worse than grammar mistakes or sloppy spelling errors!

Consider using a professional thesis editing service or grammar checker to make sure your final project is perfect.

Once you’ve submitted your final product, it’s common practice to have a thesis defense, an oral component of your finished work. This is scheduled by your advisor or committee, and usually entails a presentation and Q&A session.

After your defense , your committee will meet to determine if you deserve any departmental honors or accolades. However, keep in mind that defenses are usually just a formality. If there are any serious issues with your work, these should be resolved with your advisor way before a defense.

If you want to know more about AI for academic writing, AI tools, or research bias, make sure to check out some of our other articles with explanations and examples or go directly to our tools!

Research bias

  • Survivorship bias
  • Self-serving bias
  • Availability heuristic
  • Halo effect
  • Hindsight bias
  • Deep learning
  • Generative AI
  • Machine learning
  • Reinforcement learning
  • Supervised vs. unsupervised learning

 (AI) Tools

  • Grammar Checker
  • Paraphrasing Tool
  • Text Summarizer
  • AI Detector
  • Plagiarism Checker
  • Citation Generator

The conclusion of your thesis or dissertation shouldn’t take up more than 5–7% of your overall word count.

If you only used a few abbreviations in your thesis or dissertation , you don’t necessarily need to include a list of abbreviations .

If your abbreviations are numerous, or if you think they won’t be known to your audience, it’s never a bad idea to add one. They can also improve readability, minimizing confusion about abbreviations unfamiliar to your reader.

When you mention different chapters within your text, it’s considered best to use Roman numerals for most citation styles. However, the most important thing here is to remain consistent whenever using numbers in your dissertation .

A thesis or dissertation outline is one of the most critical first steps in your writing process. It helps you to lay out and organize your ideas and can provide you with a roadmap for deciding what kind of research you’d like to undertake.

Generally, an outline contains information on the different sections included in your thesis or dissertation , such as:

  • Your anticipated title
  • Your abstract
  • Your chapters (sometimes subdivided into further topics like literature review , research methods , avenues for future research, etc.)

A thesis is typically written by students finishing up a bachelor’s or Master’s degree. Some educational institutions, particularly in the liberal arts, have mandatory theses, but they are often not mandatory to graduate from bachelor’s degrees. It is more common for a thesis to be a graduation requirement from a Master’s degree.

Even if not mandatory, you may want to consider writing a thesis if you:

  • Plan to attend graduate school soon
  • Have a particular topic you’d like to study more in-depth
  • Are considering a career in research
  • Would like a capstone experience to tie up your academic experience

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Chapter 11: Introductions, Conclusions, and Transitions

Ada agreed to listen to the presentation her roommate is preparing for an Ancient History class. The topic is on the history of storytelling. Ada likes all kinds of books and stories. She enjoys reading novels and watching movies, and she knows her roommate spent a lot of time researching and writing this presentation, so she is happy to listen. Her roommate begins by providing a list of ten particularly ancient stories and telling how old each of them is and where it was written. Near the end of the list, when her roommate mentions how old The Odyssey is, Ada is reminded that she has a book report due in her own history class. As her roommate mentions that we still like stories today, Ada remembers that one of her favorite books is being released as a movie this weekend. She is hoping to go see it in the theater with a couple of friends who also liked the book. She should probably message them to figure out a good time. Right then, she feels her phone buzz in her bag. She does not want to be rude to her roommate, so she ignores it. But it keeps buzzing, and she finds herself wondering if that is one of the friends she is hoping will go to the movie with her. She starts mentally writing the message she will send once she is done listening to her roommate. And then Ada notices the silence; her roommate had reached the end of her presentation. “So,” her roommate asks, “do you think it is good?”

Have you ever tried to focus on something, only to realize that your attention had drifted? Take a moment to consider how many demands you have on your attention at any moment. You might be thinking about an upcoming exam, preparing for a challenging conversation at work, figuring out plans for tonight. Perhaps you are feeling hungry or tired. And you likely have a phone in reach that allows you to be constantly communicating with friends and family or getting updates on a topic that interests you. Even when you are trying to focus, it may be buzzing in your pocket or bag to let you know that there is something else that demands your attention. All of this is true for most of the people around you, as well. We live in a world with an immense number of distractions, and our attention is a limited resource.

This is important to remember when crafting a presentation, and it is why the introduction of any presentation is the most important part: A good opening captures the attention of listeners and makes them want to listen to the rest. It connects them to the topic and helps your audience understand why the topic matters to them. No matter how insightful, persuasive, or well-crafted the body of a presentation is, it cannot accomplish its purpose if the intended audience has already tuned it out and shifted their attention elsewhere. Think about the opening example. This is what happens when a speech begins with a poor introduction. Even a committed audience member who is interested in your topic might have a lot of other things competing for their attention. Would opening with a long list cut through those distractions? Unlikely. Would a generic connection to the topic, such as “everyone likes stories,” hold their interest? Probably not. And, if you start with a weak introduction that loses your audience’s attention at the start, it is very difficult to get it back.

Beyond gaining your audience’s attention, a well-designed introduction also provides an opportunity to set your audience’s expectations. If you have ever listened to a presentation that you thought would teach you about a topic that you were really interested in, only to have that topic never come up, you know the importance of setting audience expectations. You probably left that presentation disappointed. Even if the content of the presentation was well-researched and well-delivered, if you had been led to expect something else, you likely felt let-down because it failed to align with your expectations. Overall, the goal of an introduction is to create a desire in your audience to hear what you have to say. You can then end your speech with a conclusion that helps your audience see how you have met those expectations and remember what is most important from your presentation.

This chapter will teach you how to write good introductions and conclusions.

Introductions

So what makes for a good introduction? A good introduction should typically accomplish each of the following tasks: 1) Capture an audience’s attention, 2) Demonstrate the relevance of the presentation to the specific audience, 3) Establish the credibility of the speaker, 4) Clearly articulate the thesis of the presentation, 5) Provide a preview of the main points of the presentation. There are a variety of ways to accomplish each of these tasks, and the following section provides guidance on how to effectively accomplish each.

Attention Getter

The role of an attention getter is just what it sounds like—getting the audience to pay attention to what you are saying and interested in hearing more. There are many ways to accomplish this. You might ask a question. You might start with a statistic. You might tell a very brief story to get your audience invested. You might open with a famous quotation that connects to your speech in some important way. Whatever you choose to do, the first sentence of your presentation is incredibly important. Consider the following two attention getters:

Option 1: Sixty-three percent of college students report feeling stress about the transition to college. Option 2: People consistently rank public speaking ahead of death in terms of what they most fear.

Both of these technically meet the expectations described above, but the second is much stronger. Why? Because you probably already knew that transitioning to college is stressful. But learning that people are more afraid of public speaking than death surprises most people.  In the context of a class that is going to ask everyone in the room to engage in public speaking, this surprising fact makes a good attention getter.

Relevance Statement

A Relevance Statement answers the question: Why should I care about this topic? If an Attention Getter is aimed at getting an audience member to briefly stop thinking about other things and momentarily give you their attention, a relevance statement is aimed at convincing audience members to listen to the rest of the presentation. A relevance statement should tell audience members why the topic of your presentation is important to them. A good relevance statement will make the connection between the topic and the audience as specific and personal as possible. Consider the following two relevance statements:

Option 1: Everyone experiences stress, and meditation can help reduce it. Option 2: We are all in a class that requires public speaking, which means each one of us will experience the stress of standing in front of a crowd and speaking. Meditation offers an effective way to manage that stress, on a budget any college student can afford.

What makes Option 2 the stronger relevance statement? It offers specific connections to the experience of the audience. In contrast to Option 1, which makes a more general connection to stress being a human experience, Option 2 connects the presentation to the specific activity—public speaking— that everyone in the class is engaging in. It also notes the financial limitations facing many college students, which makes low-cost solutions like meditation particularly relevant.

Credibility Statement

A Credibility Statement answers the question: Why should I listen to this person? The internet gives us access to lots of people venting their thoughts on virtually every topic imaginable; why should audience members trust you? A credibility statement is a chance to explain to your audience why your knowledge of and connection to a topic makes you a reliable source of information. In professional settings, you will likely be called upon to speak about topics on which you are professionally knowledgeable. You may be able to point to years of professional experience to establish your expertise. This is not always the case in college. You may be giving a speech on a topic that you just started researching within a few weeks of the presentation. In situations where you lack formal expertise, training, or experience on a topic, establishing a personal connection to the topic can help establish your credibility. Compare the following two relevance statements:

Option 1: I have been researching meditation for two weeks. Option 2: As someone who personally experiences anxiety when giving speeches, I have been researching meditation for this assignment, and I have already started using what I’ve learned to help me feel more comfortable and confident when speaking.

Option 2 is clearly stronger here. Why? The speaker has just started learning about the topic and has very little expertise. Both of these credibility statements clearly acknowledge this limitation. But Option 2 demonstrates the speaker has a real connection to the topic. They become more credible because they likely share a challenging experience with the audience (anxiety when giving speeches), and have learned enough about meditation to have a solution that is effective in addressing that problem.

Thesis Statement

A Thesis Statement answers the question: What is the central point of this presentation? A thesis statement condenses the main point/argument of your presentation into a single sentence. The rest of the presentation is aimed at supporting or accomplishing your thesis statement. For an informative presentation, a thesis statement will provide a specific articulation of what the audience will learn. For a persuasive presentation, a thesis will provide a specific articulation of what should be done in response to the presentation. Compare the following two thesis statements:

Option 1: My presentation will teach you about meditation. Option 2: Meditation offers an effective tool to manage stress and increase happiness that you can start using today.  

What makes Option 2 better? Both are accurate, but Option 2 is much more specific. Because of this, it provides the listener a clearer understanding of what will be covered in the presentation.

Preview Statement

A Preview Statement answers the question: What are the main parts of this presentation? By telling audience members what the main parts of the presentation will be, it offers a roadmap of sorts. If the thesis tells audience members where the presentation is going, a preview statement tells them how it is going to get there. As we will cover later in this chapter, most presentations for a class will have 2-4 main points. A preview statement simply tells the audience what those points are and in what order they will be discussed. This helps audience members understand how your ideas fit together. Although it is possible to be creative with how you word a preview statement, it is usually best to be simple and clear. Consider the following preview statement:

My presentation today will describe what meditation is, how it affects the brain, and some simple meditation practices that anyone can use to improve their lives in a variety of ways.

Now, let’s combine the previous examples to see the introductions created by each. Our option 1 examples lead to the following introduction:

Sixty-three percent of college students report feeling stress about the transition to college. Everyone experiences stress, and meditation can help reduce it. I have been researching meditation for two weeks. My presentation will teach you about meditation. My presentation today will describe what meditation is, how it affects the brain, and some simple meditation practices that anyone can use to improve their lives in a variety of ways.

This introduction has all of the essential elements. But because it is too general and lacks any specific connection to the audience or speaker, it is unlikely to draw and hold the attention of audience members. Compare that to the introduction created from our option 2 examples:

People consistently rank public speaking ahead of death in terms of what they most fear. We are all in a class that requires public speaking, which means each one of us will experience the stress of standing in front of a crowd and speaking. Meditation offers an effective way to manage that stress, on a budget any student can afford. As someone who personally experiences anxiety when giving speeches, I have been researching meditation for this assignment, and I have already started using what I’ve learned to help me feel more comfortable and confident when speaking. Meditation offers an effective tool to manage stress and increase happiness that you can start using today. My presentation today will describe what meditation is, how it affects the brain, and some simple meditation practices that anyone can use to improve their lives in a variety of ways.

This introduction is far stronger It is constructed of the same parts as the previous introduction. However, because those parts are much better– the opening statistic is striking, there is a direct connection to the experiences of the specific audience, and it provides a clear articulation of what the audience will learn from the speech—they make for a much more engaging introduction. You will find that an introduction that does each of these five parts well is effective in almost any speaking situation.

Conclusions

Just as you should have a thoughtful and well-constructed introduction to start any presentation, you should also carefully construct the conclusion of your presentation. You have probably heard speeches in past classes or other settings in which the speaker ends abruptly by saying something like “that’s all” or “thank you.” You may have even experienced the awkward silence if a speaker simply stopped talking as they reach the end of their material, but the audience was unsure if the speaker was finished. An effective conclusion prepares an audience for the end of the presentation and takes advantage of the recency effect by ensuring the final moments of the speech review key information.

In many ways, effective conclusions mirror effective introductions. A conclusion should have the following parts: a review statement, a restatement of relevance, a restatement of the thesis, and a strong close. The first three can be taken, with minor modifications, from the introduction.

Review Statement

A Review Statement quickly reminds the audience of the main points covered in the speech. This serves two purposes: first, it gives the audience one more overview to see how the main ideas connect. Second, it provides a clear transition into the conclusion. When your audience hears you transition from the final point of your presentation to reviewing your main points, it cues them that the presentation is nearing its end. Based on the introduction we just created, you might modify the preview statement to create a review statement such as:

Today I discussed what meditation is, how it affects the brain, and some simple practices that anyone can use to reduce their own stress.

Restate Relevance

Your conclusion should restate relevance to provide a final reminder of the connection between this topic and your specific audience members. Hopefully your audience will already be convinced of the importance of your topic by the time you reach your conclusion. However, given that we are constantly competing for audience attention and interest, it is worth providing a final reminder of why your topic matters to your audience.  For the speech we just created, you might say:

  As we all deal with the stresses of having to give speeches, and of being college students, meditation is one way to reduce stress that we can all afford.

Restate Credibility (optional)

Hopefully, by the time you reach the end of your speech, your credibility on the topic will be clear. You can decide if you wish to take the time to remind the audience of your credibility based on how important them remembering that is to the goal of the speech. If your goal is to establish the importance of some problem so that your audience will hire you to solve it (imagine an entrepreneur pitching their service to a potential client), reminding them why they can trust you is a good idea. If your own expertise in the topic is not a key takeaway for your audience (such as you informing your class about the benefits of meditation), you do not need to include it in your conclusion.

Restate Thesis

Once you have reviewed your points and the relevance of your topic, it is time to restate your thesis and close the speech. A well-written thesis statement typically requires little revision from the introduction to the conclusion. In this case, the same exact sentence works nicely:

Meditation offers an effective tool to manage stress and increase happiness that you can start using today.

Strong Close

A Strong Close is a last sentence or sentences that alert your audience that the presentation is over and conclude it in a powerful way. As we mentioned, you have probably seen presentations with abrupt endings that leave the audience unsure if the presentation is over. This is easy to avoid if you carefully plan your final sentences. As with attention getters, there are many ways to craft a strong close to your presentation. In fact, linking your attention getter and conclusion is often an excellent way to craft a strong close. If you opened with a quotation or statistic, you might make a reference back to it. If you opened with a story, briefly return to that story in a way that ties your presentation together.

Sometimes a return to the attention getter may not work well or feel natural in a speech. In such situations, there are other ways to conclude. If you are advocating for your audience to act in a certain way, you might close with a call to action. For example, in a TEDx presentation challenging societal beauty norms, Melissa Butler (2017) closes with “So I challenge each of you: when you go home today, look at yourself in the mirror. See all of you. Look at all of your greatness that you embody. Accept it and love it. And finally, when you leave the house tomorrow, try to extend that same love and acceptance to someone who doesn’t look like you.” This strong close emphasizes the central ideas of the presentation and provides the audience with one final, memorable, call to action.

If your presentation does not lend itself to a powerful call to action, you might simply close with a provocative question that leaves your audience with something to think about. For example, in a fascinating Ted Talk about the power of language in shaping our thoughts, Cognitive Scientist Lera Boroditsky (2017) concludes, “I want to leave you with this final thought. I’ve told you about how speakers of different languages think differently, but of course that’s not about how people elsewhere think. It’s about how you think. It’s how the language that you speak shapes how you think. And that gives you the opportunity to ask yourself: Why do I think the way that I do? How could I think differently? And, also, what thoughts do I wish to create?” This strong close reconnects the topic and the audience. It reminds them that the presentation was not just scientific data on language, but rather an invitation for each listener to reflect more fully on their own words and thoughts.

Because our speech on meditation opened with particularly striking fact, it would make sense to return to it when closing the speech:

While the majority of people fear public speaking more than death, you don’t have to. You will be able to calmly and confidently speak in any situation now that you know what to do: meditate.

Combined, these elements lead to a strong conclusion to the speech:

Today I discussed what meditation is, how it affects the brain, and some simple practices that anyone can use to reduce their own stress. As we all deal with the stresses of having to give speeches, and of being college students, meditation is one way to reduce stress that we can all afford. Meditation offers an effective tool to manage stress and increase happiness that you can start using today. While the majority of people fear public speaking more than death, you don’t have to. You will be able to calmly and confidently speak in any situation now that you know what to do: meditate.

This chapter provides you the information you need to write effective introductions and conclusions. These parts of introductions and conclusions are applicable in most speaking situations, ranging from your in-class speeches to most professional presentations you may be asked to give. They also work for many types of writing. If you can get your audience’s attention, convince them of why the topic is important to them and why they should listen to you, and provide a clear thesis and preview your speech, you will have gone a long way toward getting your audience to listen. By briefly revisiting those elements in the conclusion, you help your audience remember the key ideas of your speech. The start and end of your speech are the parts your audience will remember most; make them count!

Works Cited

Boroditsky, L. (2017). How language shapes the way we think. TedWomen Conference https://www.ted.com/talks/lera_boroditsky_how_language_shapes_the_way_we_think

Butler, M. (2017). Why you think you’re ugly [Video]. TEDxDetroit Conference. https://www.ted.com/talks/melissa_butler_why_you_think_you_re_ugly

Communication for College, Career, and Civic Life Copyright © by Ryan McGeough; C. Kyle Rudick; Danielle Dick McGeough; and Kathryn B. Golsan is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

What Is a Preview Statement?

Kimberley mcgee, 27 jun 2018.

What Is a Preview Statement?

A solid preview statement will provide a road map for your speech. A carefully composed and delivered statement should suggest the content, strategic ordering and number of your main presenting points. A well-crafted preview statement that will be effective and impactful is relatively simple in its structure.

Explore this article

  • What to Include in a Preview Statement
  • What to Avoid in a Preview Statement
  • Writing vs. Talking

1 What to Include in a Preview Statement

The purpose of a well-crafted preview statement is to help your audience understand your points while keeping their attention. A solid preview statement pulls your presentation out of the introduction and places the audience’s attention firmly into the main body of your speech. To be persuasive in your speech or written essay, your preview statement should list the points as well as how you will prove them with a teaser of the evidence you plan to present. The end of your preview statement is important as it is often what the audience will remember most about it while they wait in anticipation of your full speech. It should end with a significant point or teaser to further pull your audience into the body of your work.

2 What to Avoid in a Preview Statement

A preview statement gets to the point. Emit any fluff or fodder for humor’s sake at this point unless it absolutely grabs the audience’s attention. Save your puns and interesting asides for the body when the spectators are hopefully fully engaged in your speech or essay. Each word and sentence should be cohesive, so you transition smoothly into the body of your speech without losing your listeners or readers.

3 Writing vs. Talking

Reports, essays and other written professional papers require short and succinct sentences at the end of your introductory paragraph in order to transition to the body of your work. Mention the overall point of your piece punctuated with subtopics without going in to too much detail. Leave the reader in anticipation of what they expect to find as they turn the page to your well-researched piece. Hold off from using first person as this will more than likely distract the reader from your arguments.

Preview statements are front loaded for speeches. Listeners are waiting to hear what they can expect to experience before you launch into your main presentation. Again, you’ll state the main topic, but here you can use first person if it creates interest in your theme or argument. Consider how you present your piece to the awaiting audience. A pause before your preview statement will help your audience to remember its finer points. Pausing between key components of the statement will also bring the audience’s attention further into your presentation.

  • 1 Mister Black: Writing the Preview Statement

About the Author

Kimberley McGee is an award-winning journalist with 20+ years of experience writing about education, jobs, business and more for The New York Times, Las Vegas Review-Journal, Today’s Parent and other publications. She graduated with a B.A. in Journalism from UNLV. Her full bio and clips can be seen at www.vegaswriter.com.

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15 Email Preview Text Examples That Would Catch My Attention

Ankit Vora

Published: March 05, 2024

I believe in the concept of inbox zero , so I have a sinking feeling every time we approach the holidays or big occasions (think Black Friday) when I know a mass of emails are heading my way.

woman writes preview text for an email

All floodgates burst open — my inbox quickly becomes an overflowing chaos.

I usually send all these unread promotional messages straight to spam. But, occasionally, a few brilliant emails catch my eye because of their intriguing, clever, or motivational preview text messages.

The bottom line: A good preview text in email can help you stand out even in the busiest inboxes.

So, I curated 15 of my favorite preview text email examples to inspire you.

I’ll break down why they work + how to write your own.

We’ll cover:

What is preview text in an email?

The best preview text in emails to check out.

  • Turning Preview Text into Opens

→ Download Now: The Beginner's Guide to Email Marketing [Free Ebook]

Preview text is a short snippet presenting a summary or the first few words in an unopened email. It appears next to the subject line and gives you a glimpse of what’s inside.

While subject lines greatly influence your email open rates, preview text messages can also amp up this number. An awesome preview text piques your curiosity, presents a compelling offer, and nudges you to open the email.

Let’s look at some of the best examples of email preview text and some actionable tips for writing them.

thesis and preview statement example

A Beginner's Guide to Email Marketing

How to execute and measure successful email marketing campaigns

  • Growing an email list.
  • Remaining CAN-SPAM compliant.
  • Using email automation.
  • Segmenting your audience.

You're all set!

Click this link to access this resource at any time.

I scoured my inbox to find 15 awesome examples of preview text in emails. These are some of my favorite messages from over 700 emails I reviewed. Let’s explain why they work and what you can learn from each.

1. Hootsuite

thesis and preview statement example

Don't forget to share this post!

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IMAGES

  1. 45 Perfect Thesis Statement Templates (+ Examples) ᐅ TemplateLab

    thesis and preview statement example

  2. 100+ Thesis Statement Examples

    thesis and preview statement example

  3. 25 Thesis Statement Examples (2024)

    thesis and preview statement example

  4. 45 Perfect Thesis Statement Templates (+ Examples) ᐅ TemplateLab

    thesis and preview statement example

  5. 45 Perfect Thesis Statement Templates (+ Examples) ᐅ TemplateLab

    thesis and preview statement example

  6. 🌷 How to compose a thesis statement. How to Write a Thesis Statement

    thesis and preview statement example

VIDEO

  1. How to Write a THESIS Statement

  2. Teaching class how to write thesis statement

  3. What is a Thesis Statement?

  4. Thesis Statement| English Essay by Dr Arif Javid

  5. how to write a thesis

  6. What is Thesis Statement? Writing Thesis Statement with Practice in Urdu/Hindi #researchmethodology

COMMENTS

  1. 9.3 Putting It Together: Steps to Complete Your Introduction

    Understand how to write a clear thesis statement. Design an effective preview of your speech's content for your audience. Erin Brown-John - puzzle - CC BY-NC 2.0. ... The following is an example of a thesis statement that contains too many topics: "Medical marijuana, prostitution, and gay marriage should all be legalized in the United ...

  2. PDF Thesis vs Preview Statement

    Thesis statements should explain the broad idea that is addressed by the speech and its importance to the audience. It should address the purpose of the speech in society (not for the class). This is the statement that all students should use as a reference point to make sure each sentence they write thereafter can be logically connected back to.

  3. 6.1: The Topic, General Purpose, Specific Purpose, and Thesis

    A thesis statement may encapsulate the main points of a speech in just a sentence or two, and be designed to give audiences a quick preview of what the entire speech will be about. The thesis statement for a speech, like the thesis of a research-based essay, should be easily identifiable and ought to very succinctly sum up the main points you ...

  4. How to Write a Thesis Statement

    Placement of the thesis statement. Step 1: Start with a question. Step 2: Write your initial answer. Step 3: Develop your answer. Step 4: Refine your thesis statement. Types of thesis statements. Other interesting articles. Frequently asked questions about thesis statements.

  5. How to Write a Thesis Statement With Examples

    A thesis statement gives your reader a preview of your paper's content by laying out your central idea and expressing an informed, reasoned answer to your research question. Thesis statements will vary depending on the type of paper you are writing, such as an expository essay, argument paper, or analytical essay.

  6. PDF Developing a Speech Outline

    an outline, you should have a thesis statement developed that will help guide the body of your speech. For more information on thesis statements, click here. Preview A preview is merely a statement at the end of your intro that shows movement or continuation onto the transition statement by providing a glimpse of what you will be talking about ...

  7. 8.2 The Topic, General Purpose, Specific Purpose, and Thesis

    The thesis statement should be a single, declarative statement followed by a separate preview statement. If you are a Harry Potter enthusiast, you may write a thesis statement (central idea) the following way using the above approach: J.K. Rowling is a renowned author of the Harry Potter series with a Cinderella-like story of a rise to fame.

  8. Thesis Statements

    A thesis statement: tells the reader how you will interpret the significance of the subject matter under discussion. is a road map for the paper; in other words, it tells the reader what to expect from the rest of the paper. directly answers the question asked of you. A thesis is an interpretation of a question or subject, not the subject itself.

  9. 10.1 Introductions

    A preview statement is also an important component of your introduction. While many people attempt to combine the thesis and preview statement, it is more thorough to include them as separate distinct items. The preview statement is usually the last sentence of the introduction.

  10. 9.2: Functions of Introductions

    The preview statement lets the audience know HOW you will develop the speech. A preview can be understood as a roadmap—a direction for the speech that leads to a successful conclusion. ... Taking as an example the thesis statement from above, a sample preview for that speech could appear as the following: To see how we can end our dependence ...

  11. How to Format a Thesis for a Research Paper

    1 It should be clear and concise: A research paper thesis statement should use plain language and explain the topic briefly, without going into too much detail. 2 It's a single sentence: A thesis statement is generally only one sentence, which helps keep the topic simple and makes it easier to understand. 3 It should establish the scope of ...

  12. What is a Thesis Statement: Writing Guide with Examples

    1 Brainstorm the best topic for your essay. You can't write a thesis statement until you know what your paper is about, so your first step is choosing a topic. If the topic is already assigned, great! That's all for this step. If not, consider the tips below for choosing the topic that's best for you:

  13. Introductions and Conclusions

    Introductions and conclusions serve to frame the speech and give it a clearly defined beginning and end. They help the audience to see what is to come in the speech, and then let them mentally prepare for the end. In doing this, introductions and conclusions provide a "preview/review" of your speech as a means to reiterate or re-emphasize ...

  14. 7.2 The Topic, General Purpose, Specific Purpose, and Thesis

    A thesis statement may encapsulate the main points of a speech in just a sentence or two, and be designed to give audiences a quick preview of what the entire speech will be about. The thesis statement for a speech, like the thesis of a research-based essay, should be easily identifiable and ought to very succinctly sum up the main points you ...

  15. How to write a thesis statement + Examples

    A good thesis statement needs to do the following: Condense the main idea of your thesis into one or two sentences. Answer your project's main research question. Clearly state your position in relation to the topic. Make an argument that requires support or evidence.

  16. Chapter 8: Organizing and Outlining

    Selecting a topic. Writing a general purpose. Writing a specific purpose. Writing a thesis statement. Selecting main points. Writing a preview statement. Writing the body of the speech. This chapter will explain each of these steps so that you can create a thorough and well-written speech.

  17. Creating a Thesis Statement, Thesis Statement Tips

    Tips for Writing Your Thesis Statement. 1. Determine what kind of paper you are writing: An analytical paper breaks down an issue or an idea into its component parts, evaluates the issue or idea, and presents this breakdown and evaluation to the audience.; An expository (explanatory) paper explains something to the audience.; An argumentative paper makes a claim about a topic and justifies ...

  18. What Is a Thesis?

    A thesis statement is a very common component of an essay, particularly in the humanities. It usually comprises 1 or 2 sentences in the introduction of your essay, and should clearly and concisely summarize the central points of your academic essay. A thesis is a long-form piece of academic writing, often taking more than a full semester to ...

  19. Mastering the Thesis Statement: Examples and Tips for Academic ...

    The thesis statement in a narrative essay serves as a brief preview of what the reader can expect. It should provide some insight into the writer's personal connection to the topic and help set the stage for the narrative to unfold. ... Here is a thesis statement example that can be used to discuss the relationship between the internet and ...

  20. Chapter 11: Introductions, Conclusions, and Transitions

    Preview Statement. A Preview Statement answers the question: What are the main parts of this presentation? By telling audience members what the main parts of the presentation will be, it offers a roadmap of sorts. If the thesis tells audience members where the presentation is going, a preview statement tells them how it is going to get there.

  21. Thesis statement with or without a preview of the supporting points of

    Examples: Thesis without a preview of the supporting points of the essay: "With a more international world, every citizen should learn to speak a second language." Thesis with a preview of the ... The second example you gave was the perfect example of a good Thesis statement. In the example, "Everyone should shop at Walmart" is your declaration

  22. What Is a Preview Statement?

    Get your essay, report or speech off to a great start with a well-crafted preview statement that can captivate your audience. A solid preview statement pulls your presentation out of the introduction and places the audience's attention firmly into the main body of your speech.

  23. 15 Email Preview Text Examples That Would Catch My Attention

    Test a few variations of such preview texts with your subscribers to choose the most optimized ones. 15. Vimeo. This preview text by Vimeo is one of my favorite examples because of its realistic message. While the email discusses a specific feature, the preview text zooms in on the pain points this feature can solve.