advertising nowadays essay

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Why Marketers Are Returning to Traditional Advertising

• Christine Moorman,
• Megan Ryan,
• Nader Tavassoli

Seven reasons companies are reinvesting in TV, radio, and print ads.

Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of traditional ads to break through digital clutter, the decline in third-party cookies, and more.

Digital marketing technologies and their ecosystems have dominated growth in marketing budgets for over a decade. As consumers have shifted their attention from stationary media to perpetual media on the go, traditional advertising lost some of its appeal. In turn, marketers pivoted investments from television, radio, newspaper, events, and outdoor advertising to digital channels, from TikTok to TechTarget.

• Christine Moorman is the T. Austin Finch, Sr. Professor of Business Administration, Fuqua School of Business, Duke University. She is founder and director of The CMO Survey .
• Megan Ryan is an MBA candidate at Duke University’s Fuqua School of Business (Class of 2022). She is a research fellow for The CMO Survey   and also represents Fuqua as a McGowan and Forté Fellow.
• Nader Tavassoli is a professor of marketing at London Business School and academic director of the Leadership Institute at London Business School. He is the UK director of The CMO Survey .

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Band-9 Samples: In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

This post contains ideas and band-9 sample essays for the Cambridge IELTS 16 Academic Writing Task 2 Test 2 topic:

“In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?”

Brainstorming Phases

It’s advisable for you to attempt writing your own essay utilizing these ideas, examples, synonyms, advanced vocabulary, and proposed structures prior to examining any band-9 model essays.

• Challenging market leaders and creating opportunities for startups.
• Stimulating consumer curiosity and interest.
• Generating buzz and excitement around product launches.
• Encouraging impulse purchases through innovation.
• Attracting early adopters and trendsetters.
• Capturing new demographics and expanding target audiences.
• Enhancing brand image by showcasing creativity.
• Appealing to younger generations’ desire for freshness.
• Adapting to ever-changing industry landscapes.
• Revitalizing stagnant product lines with updates.
• Promoting a diverse and competitive market.
• Driving technological advancements across industries.
• Boosting economic growth and employment opportunities.
• Fostering a culture of continuous learning and adaptation.
• Inspiring new trends and social change.
• Enhancing consumer satisfaction through novel experiences.
• Revitalizing mature markets with fresh perspectives.
• Empowering businesses to differentiate themselves from competitors.
• Encouraging businesses to respond to consumer feedback.
• Spurring social and environmental consciousness in product design.
• Exacerbating consumerism and materialism.
• Encouraging unnecessary product upgrades and waste.
• Promoting a disposable culture and planned obsolescence.
• Misleading consumers with false novelty claims.
• Overwhelming customers with excessive choices.
• Discouraging long-term investments in durable products.
• Prioritizing novelty over quality and functionality.
• Inflating prices due to perceived innovation.
• Incentivizing unethical practices for rapid product development.
• Contributing to environmental degradation and resource depletion.

Real-Life Examples To Make Ideas Clearer

Favoring positives:

• The Apple iPhone series continually attracts consumers with innovative features, such as facial recognition technology introduced in the iPhone X, which bolstered sales and improved device security.
• Samsung’s advertisement of their foldable smartphone technology in the Galaxy Fold series demonstrates their commitment to innovation and offers consumers a unique, versatile user experience.
• Tesla’s advertising of their cutting-edge electric vehicle technology, like the autopilot system, has not only increased the company’s market share but also contributed to a greener environment by promoting sustainable transportation.
• Coca-Cola’s introduction of Coke Zero, a sugar-free alternative with a new formula, successfully targeted health-conscious consumers and expanded the brand’s market presence.
• Netflix’s investment in producing original content, such as the highly acclaimed series “Stranger Things,” has helped the streaming platform stand out in a competitive market and attract more subscribers.
• The advertising campaign for Beyond Meat’s plant-based burger products has contributed to a surge in demand for meat alternatives, supporting a more sustainable food system and reducing the environmental impacts of meat production.
• Dyson’s marketing of their bladeless fans and air purifiers showcases their innovative engineering solutions, providing consumers with safer, more efficient home appliances.
• Spotify’s introduction of personalized playlists based on user listening habits, such as Discover Weekly, has revolutionized the way people discover new music and increased user engagement on the platform.
• Uber’s introduction of their ridesharing services revolutionized urban transportation, offering a convenient, cost-effective alternative to traditional taxis and contributing to reduced traffic congestion in cities.
• Zoom’s promotion of their video conferencing platform during the COVID-19 pandemic enabled businesses, educational institutions, and individuals to stay connected, facilitating remote work and online learning on a global scale.

Favoring negatives:

• Fashion retailers, like H&M, frequently advertise new clothing collections, driving fast fashion trends that encourage excessive consumption and result in environmental damage due to the rapid disposal of barely-worn clothing.
• In the sports equipment industry, companies like Nike and Adidas frequently launch new models of athletic shoes with updated designs and technology, which can promote a constant desire for upgrades, leading to a surplus of barely-worn shoes and increased waste.
• Fast food chains, like McDonald’s, regularly promote new menu items, enticing customers to try the latest offerings, but this can contribute to unhealthy eating habits and increased obesity rates among the population.
• Social media platforms, like Instagram and TikTok, encourage influencers to showcase the latest gadgets and trends, leading to a phenomenon known as FOMO (fear of missing out), which can cause anxiety and compulsive purchasing among followers.
• Toy manufacturers, such as LEGO, often release new themed sets based on popular movies and franchises, enticing children and collectors to continually expand their collections, which may contribute to clutter and a focus on material possessions over experiences and interpersonal connections.
• Smartphone brands, like iPhone and Samsung, regularly introduce new models with incremental improvements, encouraging a constant upgrade cycle that can lead to significant e-waste and increased pressure on the environment from mining and manufacturing processes.
• Online retailers, such as Amazon, constantly promote new products and deals, creating a shopping culture that encourages impulsive buying, leading to increased consumer debt and a strain on the environment due to excessive packaging and transportation emissions.
• Cosmetics companies, like MAC, often collaborate with celebrities to create limited-edition makeup lines, driving consumer desire for the latest products, but this can contribute to the accumulation of barely-used cosmetics and perpetuate a throwaway culture.
• The beverage industry, particularly coffee brands like Starbucks, regularly introduces new seasonal drinks and limited-time offers, promoting consumer curiosity and taste-testing, but potentially leading to consumer fatigue and a dilution of the brand’s core identity.
• The launch of the Samsung Galaxy Note 7 in 2016, promoted as an innovative and groundbreaking device, faced severe backlash when battery issues caused the phones to catch fire, prompting a massive recall and damaging the brand’s reputation.

Synonyms To Vary Your Language

• Example: Advertisers often highlight the innovative features of their products, striving to differentiate them from competitors in the saturated market.
• Example: Businesses emphasize the novel aspects of their products to attract consumers seeking unique and fresh experiences.
• Example: Companies boast the unprecedented nature of their products, aiming to convey a sense of exclusivity and rarity.
• Example: In their promotions, businesses emphasize their products’ cutting-edge technology to appeal to tech-savvy consumers.
• Example: In the modern marketing landscape, trailblazing advertising strategies are essential for businesses to captivate their target audience and remain competitive.
• Example: Brands often tout their products as exclusive, implying a unique experience for consumers in a competitive market.
• Example: By emphasizing the groundbreaking nature of their products, businesses aim to foster a sense of excitement and anticipation among potential buyers.
• Example: Companies underline the pioneering aspects of their offerings to position themselves as industry leaders and trendsetters.
• Example: Businesses highlight the state-of-the-art features of their products to convey a sense of superiority and cutting-edge technology.
• Example: In their marketing efforts, businesses accentuate the original aspects of their products, catering to customers who desire unconventional and inventive options.
• Example: In contemporary advertising, businesses typically highlight the novelty of their products, attracting customers with the allure of innovation.
• Example: Modern advertisements often focus on the newness of products as a way to capture consumer interest and stand out from competitors.
• Example: Advertisements today frequently accentuate the novelty aspects of products to appeal to consumers’ desire for the latest and greatest.
• Example: Businesses nowadays tend to stress the innovative features of their products in advertising campaigns, aiming to entice potential customers.
• Example: In their marketing efforts, companies now commonly underscore the unique and fresh characteristics of their offerings to differentiate themselves in the market.
• Example: In today’s advertising, businesses frequently elucidate the groundbreaking features of their products, clarifying their uniqueness to appeal to consumers’ desire for the newest offerings.
• Example: Contemporary ads often magnify the cutting-edge aspects of products, emphasizing their newness to appeal to a consumer base hungry for innovation.
• Example: Advertisements now frequently illuminate the novel features of products, showcasing their advancements to catch the public’s eye.
• Example: Businesses in today’s advertising landscape predominantly feature the latest attributes of their products, aiming to create buzz and drive sales.
• Example: Modern marketing strategies often promote the groundbreaking elements of products to capitalize on consumers’ fascination with the new and improved.

Advanced Vocabulary

• Example: The desire to emphasize newness in products pervades modern advertising, as businesses seek to attract consumers’ attention.
• Example: Some companies may fabricate the idea of a new feature in their products, just to maintain the impression of constant innovation.
• Example: The potent allure of new products often drives consumers to make purchases, even when they don’t necessarily need the item.
• Example: As global commerce expands, companies constantly seek to differentiate themselves by promoting innovative features in their products, influencing consumer behavior, and shaping advertising trends.
• Example: Businesses are constantly striving to introduce new products, rendering older ones obsolete and driving consumer demand for the latest innovations.
• Example: The allure of innovative products often entices consumers to spend more money than they would on more traditional options.
• Example: Excessive focus on newness in advertising may lead to the dilution of brand identity, as companies constantly change their messaging to highlight new features.
• Example: In their haste to release new products, some companies may overlook potential flaws or negative consequences, which could harm their reputations in the long run.
• Example: The deception involved in some advertising claims about product innovations can lead to consumer distrust and damaged brand reputations.
• Example: Differentiation is crucial for companies in today’s competitive market, as they strive to convince consumers that their products are superior and worth purchasing.

Advanced Phrases & Collocations

• Example: To combat consumer fatigue, advertisers need to create innovative and engaging campaigns that resonate with the target audience.
• Example: Due to market saturation, companies are compelled to emphasize the newness of their products in advertisements to differentiate themselves from competitors.
• Example: By emphasizing novelty in their advertisements, businesses target consumers’ emotions and trigger impulse purchases, which can lead to increased sales.
• Example: By practicing conscious consumerism, consumers can resist the advertising industry’s relentless promotion of newness and instead prioritize products that align with their ethical and environmental values.
• Example: Businesses that manage to introduce disruptive innovations can gain a competitive advantage, as their new products can alter consumer expectations and reshape the industry.
• Example: Emphasizing the newness of a product in advertising can establish a unique selling point, making the product stand out in a crowded market.
• Example: The perceived value of an advertised product is heightened by showcasing its innovative features, prompting customers to view it as a superior option and more likely to address their needs.
• Example: A strong brand identity sets a product apart, making it easily recognizable and memorable amidst the constant influx of new products in the market.
• Example: The focus on newness in advertising can be linked to planned obsolescence, as businesses are incentivized to create products with shorter life spans, thus driving consumption.
• Example: The constant promotion of new products in advertising contributes to a disposable culture, where consumers are encouraged to constantly replace their possessions with the latest offerings.

Suggested Essay Structures

Below are suggested essay structures of various tones.

Structure 1: Neutral

Introduction

• Introduce the topic by paraphrasing the statement.
• Provide a brief overview of the two aspects to be discussed (reasons for emphasizing newness in advertising and the evaluation of its positive and negative implications).
• State that the essay will discuss both views impartially, without taking a stance.

Body Paragraph 1: Reasons for emphasizing newness in advertising

• Introduce the main reason businesses focus on the new aspects of their products.
• Elaborate on the main reason and explain why it has become prevalent.
• Present a secondary reason related to the main reason.
• Explain the secondary reason and its contribution to the overall factors driving the emphasis on newness in advertising.

Body Paragraph 2: Positive implications of emphasizing newness in advertising

• Introduce the main advantage of businesses emphasizing new aspects of their products in advertising.
• Elaborate on the main advantage and explain why it is beneficial.
• Present a secondary advantage related to the main advantage.
• Explain the secondary advantage and its contribution to the overall positive implications of emphasizing newness in advertising.

Body Paragraph 3: Negative implications of emphasizing newness in advertising

• Introduce the main disadvantage of businesses emphasizing new aspects of their products in advertising.
• Elaborate on the main disadvantage and explain why it is detrimental.
• Present a secondary disadvantage related to the main disadvantage.
• Explain the secondary disadvantage and its contribution to the overall negative implications of emphasizing newness in advertising.
• Summarize the reasons and implications of emphasizing newness in advertising, based on the points discussed in the body paragraphs.
• Provide a closing statement that emphasizes the importance of understanding and addressing the various aspects of this advertising trend without favoring any side.

Structure 2: Favoring Positives

• Paraphrase the topic statement.
• Provide a brief overview of the reasons why businesses emphasize that their products are new in some way.
• State that the positive aspects of this development outweigh the negative ones.

Body Paragraph 1: Reasons for businesses emphasizing newness in advertising

• Introduce the primary reason why businesses emphasize that their products are new in some way.
• Elaborate on the primary reason, explaining its significance.
• Introduce a secondary reason for businesses emphasizing newness in advertising.
• Elaborate on the secondary reason, explaining its significance.
• Emphasize the importance and effectiveness of newness as a marketing strategy.

Body Paragraph 2: Positive aspects of businesses emphasizing newness in advertising

• Introduce the main positive aspect of businesses emphasizing newness in advertising.
• Elaborate on the main positive aspect, explaining its significance.
• Introduce a secondary positive aspect of businesses emphasizing newness in advertising.
• Elaborate on the secondary positive aspect, explaining its significance.
• Reinforce the overall positive impact of emphasizing newness in advertising for businesses and consumers.

Body Paragraph 3: Addressing the negative aspects of businesses emphasizing newness in advertising

• Acknowledge the main negative aspect of businesses emphasizing newness in advertising.
• Explain the main negative aspect, but provide a counterargument to demonstrate why it is not as significant as the positive aspects.
• Reiterate the importance of businesses being honest and responsible in their advertising practices.
• Reaffirm that the positive aspects of businesses emphasizing newness in advertising outweigh the negative aspects.
• Summarize the main points of all body paragraphs.
• Offer a final thought or call to action, encouraging responsible advertising practices and consumer awareness to maximize the benefits of innovative products and services.

Structure 3: Favoring Negatives

• State that the negative aspects of this development outweigh the positive ones.

Body Paragraph 2: Negative aspects of businesses emphasizing newness in advertising

• Introduce the main negative aspect of businesses emphasizing newness in advertising.
• Elaborate on the main negative aspect, explaining its significance.
• Introduce a secondary negative aspect of businesses emphasizing newness in advertising.
• Elaborate on the secondary negative aspect, explaining its significance.
• Reinforce the overall negative impact of emphasizing newness in advertising for businesses and consumers.

Body Paragraph 3: Addressing the positive aspects of businesses emphasizing newness in advertising

• Acknowledge the main positive aspect of businesses emphasizing newness in advertising.
• Explain the main positive aspect, but provide a counterargument to demonstrate why it is not as significant as the negative aspects.
• Reaffirm that the negative aspects of businesses emphasizing newness in advertising outweigh the positive aspects.
• Offer a final thought or call to action, encouraging responsible advertising practices and consumer awareness to minimize the potential negative consequences of emphasizing newness in advertising.

Band-9 Sample Essays

Below are band-9 model essays of various tones and structures.

Sample 1: Neutral

In the contemporary world of commerce, an increasing number of enterprises accentuate the novelty of their offerings in promotional campaigns. This essay will explore the underlying reasons behind this trend, and subsequently examine both the advantageous and detrimental implications it has on society.

The primary motivation for businesses to highlight the innovative aspects of their products can be attributed to the fierce competition that pervades the global market. As consumers are consistently bombarded with a plethora of choices, companies strive to stand out by touting the uniqueness of their goods. By doing so, they aim to capture the attention of potential customers and stimulate their desire for ownership, ultimately driving sales and profits.

One notable example of a positive outcome resulting from this marketing approach is the iPhone X. With its groundbreaking facial recognition technology, this device offered a significant improvement in terms of user security and convenience. By magnifying this state-of-the-art feature in their advertisements, Apple managed not only to generate immense consumer interest but also to encourage other tech companies to invest in similar advancements. Consequently, this competition has led to the rapid development of secure and user-friendly mobile devices.

On the other hand, there are instances where the emphasis on novelty has had deleterious effects on society. For instance, the fast-fashion industry, exemplified by H&M, frequently promotes new clothing collections and seasonal trends. This tactic encourages a culture of disposability and overconsumption, as individuals feel compelled to update their wardrobes constantly. As a result, not only does this contribute to environmental problems, such as increased textile waste and pollution, but it also perpetuates unethical labor practices in low-wage countries, where the demand for cheap and quickly produced clothing is met.

In summary, the tendency for businesses to underscore the original characteristics of their products in advertisements is primarily driven by the need to stand out in a competitive market. While this approach can lead to beneficial outcomes, such as the advancement of technology in the case of the iPhone X, it can also have adverse effects, as evidenced by the environmental and ethical issues associated with fast-fashion companies like H&M. It is, therefore, crucial for both consumers and businesses to examine this marketing strategy with a critical eye, carefully weighing its potential ramifications.

(376 words)

Sample 2: Neutral

In contemporary times, a recurrent theme in commercial promotion is the notion of novelty associated with various products. This essay will explore the rationale behind this trend and evaluate its merits and drawbacks, while maintaining a neutral stance.

One primary reason for stressing the unprecedented aspect of goods is the rapidly evolving nature of technology and consumer preferences. A prime example of this phenomenon can be observed in the electric vehicle industry, with Tesla being a leading and influential player. In alignment with the global shift towards sustainable and eco-friendly practices, Tesla has consistently elucidated its green technology with cutting-edge features, which in turn creates a strong brand identity and a loyal customer base.

Another factor contributing to this emphasis on newness is the desire for differentiation. In the face of market saturation, businesses grapple with intense competition, and illuminating the unique features of their offerings can help them stand out from their rivals. A case in point is the online streaming platform, Netflix, which propounds its ever-growing library of exclusive content to set itself apart from competitors like Amazon Prime and Hulu.

It is pivotal to examine both the positive and negative consequences of this development. On the one hand, products like Coca-Cola Zero showcase the benefits of innovation. This beverage, which boasts zero calories and sugar, appeals to health-conscious consumers, providing them with an alternative to the traditional sugary soft drink. On the other hand, the relentless pursuit of originality can lead to negative outcomes, as evidenced by fast-food giant McDonald’s. The company frequently introduces new menu items with the aim of enticing customers, yet these offerings are often criticized for their unhealthy nature, contributing to the global obesity epidemic.

In conclusion, the stress on newness in advertising stems from the need to stay competitive in an ever-changing market and to distinguish one’s products from those of competitors. While this trend can result in positive developments, such as healthier beverage alternatives, it can also contribute to detrimental impacts on society, as seen in the fast-food industry. Ultimately, it is incumbent upon businesses to strike a balance between innovation and social responsibility.

(353 words)

Sample 3: Favoring Positives

In the contemporary commercial landscape, a prevalent trend in the promotion of commodities is the accentuation of their novelty. This essay will delve into the reasons behind this phenomenon and argue that, overall, it is a favorable development.

The first reason for featuring the trailblazing aspects of products lies in the human propensity for neophilia. Research in the field of consumer psychology has pointed out that customers are innately drawn to innovation, consequently making them more likely to purchase items that are marketed as being cutting-edge. For instance, smartphone manufacturers frequently promote the latest features in their devices, such as advanced cameras, foldable screens, and faster processors, to capitalize on this innate human curiosity.

The second reason is rooted in the concept of perceived value. When an item is presented as innovative, it can create the perception that it is more valuable than its competitors. This phenomenon can be a significant driver for consumers who are looking for the best possible experience and want to feel they are getting a good return on their investment. As a result, they may be more inclined to choose a product with state-of-the-art functionalities, even if they come at a higher price.

Despite some potential drawbacks, such as promoting a culture of constant consumption and planned obsolescence, the overall impact of this advertising strategy is primarily beneficial. The attention to newness stimulates technological breakthroughs, which can improve the quality of life for many individuals. Furthermore, it encourages businesses to invest in research and development, fostering economic growth and creating employment opportunities in the process.

In conclusion, the emphasis on novelty in advertising is driven by human neophilia and the perceived value of newer goods. While certain negative consequences may arise, the positive implications, including the promotion of innovation and economic growth, render this development predominantly advantageous.

(302 words)

Sample 4: Favoring Positives

In contemporary times, the commercial landscape has witnessed a remarkable trend wherein enterprises accentuate the novelty of their merchandise as a unique selling point. This essay will explore the rationale behind this phenomenon and argue that it constitutes a largely beneficial evolution in advertising practices.

The underpinning reason for this emphasis on newness can be attributed to the exigencies of an increasingly competitive global market, where disruptive innovation is key. A plethora of companies vie for consumers’ attention, and the proclamation of a product’s distinctiveness serves as a potent tool in capturing the public’s interest. Furthermore, by highlighting the cutting-edge nature of their goods, businesses often engender a perception of superiority over their rivals. For instance, when Uber first entered the transportation sector, the company’s promotion of a revolutionary ride-hailing model enabled it to carve out a significant market share in a short period. Similarly, when Dyson unveiled its pioneering vacuum technology, it quickly established itself as a household name.

Apart from fostering healthy competition, the focus on novelty in advertising also propels the advancement of technology and fosters societal progress. As firms strive to outdo each other by developing and marketing groundbreaking products, they inadvertently contribute to the betterment of human life. One notable example can be found in the realm of videoconferencing applications. Amidst the COVID-19 pandemic, companies such as Zoom rose to prominence by showcasing their innovative features, which allowed for seamless virtual interaction. Consequently, remote communication was revolutionized, bridging the gap between people across the globe.

Nonetheless, it is essential to acknowledge that the fixation on newness has its potential drawbacks. The constant push for innovation may result in an unsustainable consumption culture, as customers are induced to continuously discard and replace their belongings. However, this issue can be mitigated through conscious consumerism practices and the promotion of environmentally-friendly products.

In conclusion, the stress on novelty in advertising can be traced back to the competitive nature of modern markets and the desire for companies to stand out. While this development has the potential to encourage unsustainable consumption patterns, it simultaneously fosters technological progress and benefits society. On balance, it is opined that this advertising strategy is a predominantly positive development.

(364 words)

Sample 5: Favoring Negatives

In contemporary society, advertisements frequently highlight the novelty of the products they promote. This phenomenon can be attributed to various factors, such as capturing new demographics and expanding target audiences, as well as encouraging impulse purchases. However, this essay contends that such practice engenders negative consequences, including misleading consumers and inflating prices.

At the outset, the primary reason behind underscoring the newness of goods in advertising is to appeal to a broader range of potential customers. By showcasing unprecedented features or technology, businesses can attract a diverse demographic, thereby expanding their market reach. Furthermore, the emphasis on freshness plays a crucial role in prompting impulse purchases. A consumer, upon perceiving a product as unique, may be enticed to make a purchase without thorough consideration of its utility.

Despite these apparent benefits, there are several adverse outcomes associated with the constant promotion of novel products. Firstly, it often leads to consumers being duped into purchasing items that may not possess any substantial improvements or advancements. Advertisers may exaggerate or even fabricate the purported advantages, resulting in uninformed decisions on the part of the consumer. For instance, a smartphone manufacturer might market a new model as revolutionary, when in reality, the upgrades are negligible compared to its predecessor.

Secondly, the incessant focus on novelty contributes to the inflation of product prices. When businesses continually strive to develop and market groundbreaking products, they incur substantial research and development costs. These expenses are subsequently passed on to the consumer in the form of inflated prices. The situation is further exacerbated when consumers, influenced by the allure of innovation, are willing to pay a premium for the latest products. This may create an unsustainable cycle of escalating costs and prices.

In conclusion, the persistent emphasis on the newness of goods in advertising has its roots in the desire to attract a wider audience and stimulate impulse purchases. Nevertheless, this essay posits that the negative ramifications, such as the deception of consumers and the inflation of prices, far outweigh any potential advantages. As a result, it would be prudent for businesses to exercise greater restraint and responsibility in their marketing strategies to ensure the well-being of their customers and the sustainability of their practices.

(368 words)

Sample 6: Favoring Negatives

In contemporary society, a prevalent trend in marketing campaigns is the accentuation of a product’s novelty. This essay aims to explore the rationale behind this phenomenon and argues that it is largely a negative development.

The primary impetus for highlighting the innovative aspect of a product is to generate an aura of excitement and interest amongst potential consumers. By promoting a sense of exclusivity and trailblazing, businesses can enhance their brand image and stimulate a desire for their offerings. For instance, product launches for Apple’s iPhones are often accompanied by intense media coverage and public anticipation, thus contributing to the company’s immense commercial success.

Nonetheless, there are instances when this strategy can backfire and cause detrimental effects. A prime example is Starbucks, a multinational coffee chain that regularly introduces new seasonal beverages and limited-time promotions. While these initiatives might attract customers and boost short-term sales, they can also lead to consumer fatigue and a dilution of the brand’s core identity. Furthermore, the relentless pursuit of novelty can occasionally result in catastrophic outcomes, as was the case with the Samsung Galaxy Note 7. The haste to outpace competitors and release a groundbreaking device led to a series of dangerous malfunctions, tarnishing the company’s reputation and causing significant financial losses.

Conversely, there are situations where an emphasis on innovation can yield positive results. Beyond Meat, a producer of plant-based meat substitutes, has successfully capitalized on its pioneering technology and disrupted the food industry. However, it is worth noting that the company’s success primarily stems from addressing pressing global issues, such as climate change and resource scarcity, rather than simply relying on the allure of novelty.

In conclusion, the propensity for businesses to underscore the freshness of their products is driven by the desire to evoke curiosity and bolster their image. While there are instances where this approach can yield undesirable consequences, it is important to recognize that the overall impact largely depends on the specific context and the product’s intrinsic value. Thus, it is crucial for companies to exercise prudence and ensure that their pursuit of innovation is guided by a genuine commitment to addressing consumer needs and societal challenges.

(358 words)

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Essay On Advertisement

500 words essay on advertisement.

We all are living in the age of advertisements. When you step out, just take a quick look around and you will lay eyes upon at least one advertisement in whichever form. In today’s modern world of trade and business, advertisement plays an essential role. All traders, big and small, make use of it to advertise their goods and services. Through essay on advertisement, we will go through the advantages and ways of advertisements.

The Various Ways Of Advertisement

Advertisements help people become aware of any product or service through the use of commercial methods. This kind of publicity helps to endorse a specific interest of a person for product sale.

As the world is becoming more competitive now, everyone wants to be ahead in the competition. Thus, the advertisement also comes under the same category. Advertising is done in a lot of ways.

There is an employment column which lists down job vacancies that is beneficial for unemployed candidates. Similarly, matrimonial advertisement help people find a bride or groom for marriageable prospects.

Further, advertising also happens to find lost people, shops, plots, good and more. Through this, people get to know about a nearby shop is on sale or the availability of a new tutor or coaching centre.

Nowadays, advertisements have evolved from newspapers to the internet. Earlier there were advertisements in movie theatres, magazines, building walls. But now, we have the television and internet which advertises goods and services.

As a large section of society spends a lot of time on the internet, people are targeting their ads towards it. A single ad posting on the internet reaches to millions of people within a matter of few seconds. Thus, advertising in any form is effective.

Benefits of Advertisements

As advertisements are everywhere, for some magazines and newspapers, it is their main source of income generation. It not only benefit the producer but also the consumer. It is because producers get sales and consumer gets the right product.

Moreover, the models who act in the advertisements also earn a handsome amount of money . When we look at technology, we learn that advertising is critical for establishing contact between seller and buyer.

This medium helps the customers to learn about the existence and use of such goods which are ready to avail in the market. Moreover, advertisement manages to reach the nooks and corners of the world to target their potential customers.

Therefore, it benefits a lot of people. Through advertising, people also become aware of the price difference and quality in the market. This allows them to make good choices and not fall to scams.

Get the huge list of more than 500 Essay Topics and Ideas

Conclusion of Essay On Advertisement

All in all, advertisements are very useful but they can also be damaging. Thus, it is upon us to use them with sense and ensure they are entertaining and educative. None of us can escape advertisements as we are already at this age. But, what we can do is use our intelligence for weeding out the bad ones and benefitting from the right ones.

FAQ on Essay On Advertisement

Question 1: What is the importance of advertisement in our life?

Answer 1: Advertising is the best way to communicate with customers. It helps informs the customers about the brands available in the market and the variety of products which can be useful to them.

Question 2: What are the advantages of advertising?

Answer 2: The advantages of advertising are that firstly, it introduces a new product in the market. Thus, it helps in expanding the market. As a result, sales also increase. Consumers become aware of and receive better quality products.

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Cambridge IELTS Writing Task 2 with Band 9 Sample Essay – Topic: Advertising

Improve your ielts writing skills with the official cambridge ielts writing test.

In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Band 9 sample essay.

In recent years, marketers have been inclined to feature the freshness of their products in advertisements, making them much more tempting to the public. This trend is principally attributable to the companies’ sales target and, in my opinion, may bring about various adverse impacts.

In essence , advertisers opt to portray their products as novel to lure the audience and provoke false expectations, directly boosting the companies’ profits. For instance, it is reported that consumer-centered ads for nutritional supplements are the main contributing factor to the overestimation of the medicines’ efficacy and the ignorance about their after-effects . While the voice-overs on TV reveal that they barely possess the treating functions, the visual presentations and videos depict the opposite, showing the glamorous rejuvenation of ill-stricken patients. Consequently, business owners may earn much more than those who do not adopt this approach in misleading the viewers.

Notwithstanding the monetary benefit of these marketing schemes , they can spur excessive consumption , posing numerous insidious threats to society and the Earth’s environment. Take the mobile industry as a prime example , where large enterprises, including Samsung and Apple, annually apply manipulative copywriting lines and alluring words describing groundbreaking innovations, all-new versions, and exclusive applications to induce consumers to purchase the latest iPhones or GalaxyS. Such tactics drive malleable watchers like teenagers and young adults to desperately ask their parents for new phones and possessions, a significant catalyst for a more materialistic worldview. Besides, it has become the norm that consumers tend to abandon the obsolete when acquiring new products. For this reason, this inclination, without a doubt, generates an incredible amount of waste and has severe repercussion s for the environment. In conclusion, even though psychological strategies are skillfully used to intensify corporations’ turnovers by promoting novel goods, corporate leaders should seriously consider the detrimental influences on people and the world. From my perspective, for a brighter future and a more sustainable economy, multinational companies should develop healthier ways of doing business based on ethical values.

Improve your Vocabulary for IELTS Writing 

rejuvenate (verb):  make someone feel or look younger or have more  energy

catalyst (noun): someone or something that causes something to change or happen

repercussion (noun): a bad effect that something has, usually lasting for a long time

IELTS Writing Test in August 2021 with Sample Essay – Topic: Children

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IELTS Writing Task 2

You should spend about 40 minutes on this task.

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or a negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

😩 Feeling stuck? View sample answers below ⬇️ or get another random Task 2 topic.

🤩 Sample answers

Model essay #1:, in their advertising, businesses nowadays usually emphasise that their products are new in some way. why is this.

In today's competitive market, businesses often highlight the novelty of their products in their advertisements. This is primarily because newness is associated with innovation, improvement, and a heightened appeal to consumers. For businesses, promoting newness can be a positive strategy, as it can lead to increased sales and market leverage.

One of the main reasons why businesses emphasize the newness of their products is to capture the attention of consumers. In a market flooded with various options, the introduction of a "new" element can create a buzz and generate curiosity among potential buyers. For example, when a new smartphone model is launched, its innovative features are often highlighted to draw in customers looking for the latest technology.

Moreover, emphasizing the newness of products aligns with the concept of progress and advancement. Businesses aim to convey the message that their products are constantly evolving to meet the changing needs and preferences of consumers. This can create a sense of excitement and anticipation among the target audience, leading to an increase in demand for the latest offerings.

However, there are potential drawbacks to the excessive emphasis on newness in advertising. It can contribute to a culture of consumerism, where individuals are constantly encouraged to seek out the next "new" thing, leading to unnecessary consumption and waste. Furthermore, the relentless pursuit of novelty may overshadow the importance of quality and durability in products.

In conclusion, while the emphasis on newness in advertising serves as a powerful marketing tool for businesses, it can also have negative implications related to consumer behavior and environmental sustainability. Therefore, a balanced approach that values both innovation and long-term product value is essential for a sustainable and ethical marketplace.

Model Essay #2:

Businesses today often highlight the newness of their products in their advertising campaigns, aiming to attract consumers with the promise of innovation and enhanced features. This trend has emerged as a response to the rapidly changing market dynamics and consumer preferences. While some argue that this emphasis on newness is positive for businesses, others believe it carries negative implications.

The primary reason for businesses emphasizing the newness of their products is to stay ahead in the competitive market. With constant technological advancements and evolving consumer needs, businesses strive to differentiate their offerings by showcasing the latest features and improvements. This can be seen in the automobile industry, where car manufacturers continuously promote new models with enhanced safety features and eco-friendly technology to appeal to environmentally conscious consumers.

Furthermore, highlighting newness in products can lead to economic growth and job creation. The introduction of new products often necessitates research, development, and manufacturing, thereby generating employment opportunities and contributing to economic expansion. For instance, the launch of a new clothing line can lead to increased demand for designers, manufacturers, and retail personnel.

However, the excessive emphasis on newness in advertising can also have negative consequences. It may fuel a culture of materialism and overconsumption, as consumers are constantly encouraged to discard older products in favor of the latest offerings. This can contribute to environmental degradation and waste generation, as discarded items end up in landfills.

In conclusion, while the emphasis on newness in advertising can be beneficial for businesses in terms of staying competitive and driving economic growth, it is essential to consider its potential negative impact on consumer behavior and environmental sustainability. A balanced approach that promotes innovation while encouraging responsible consumption and environmental stewardship is crucial for a sustainable market ecosystem.

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