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Business Presentation Introduction Examples & Templates

Learn how to create a business presentation introduction that gets attention in the first 15 seconds. See real-life business presentation introduction examples & samples.

how to introduce a business presentation

Dominika Krukowska

9 minute read

Business presentation introduction examples

Short answer

What makes a good presentation introduction.

Data shows that a good presentation introduction is all about grabbing attention in the first 15 seconds.

An effective presentation introduction includes interactive design, a big idea, and a mystery to hook the audience in. A good introduction improves reader engagement and increases reading time.

You have only 15 seconds to earn your audience’s attention

Imagine a sprinter at the Olympics. They've trained for years, but a false start costs them the race. A weak introduction is the false start for your presentation, costing you your audience's attention and engagement.

But there's a way to get back on track and back in the race.

Our analysis of over 100,000 presentation sessions shows that the first 3 slides and the initial 15 seconds determine the success of your entire presentation.

These first slides and first moments decide whether a reader will give you their full attention or bounce never to look back.

In this post, we'll guide you on how to craft an introduction that ensures a strong start, keeps your audience engaged, and sets you up for a winning presentation.

Ready? Let’s dive in.

What is the purpose and goal of a presentation introduction?

The introduction in a business presentation has 4 goals: (1) to provide context by introducing the topic, (2) to build authority and trust by introducing the team (3) to manage expectations by giving a preview of the presentation content, and (4) to ignite interest by introducing a big idea.

What are the main types of presentation introductions?

8 types of presentation introductions:

  • Personal intro: Unveils the speaker's background and expertise.
  • Team intro: Showcases the experience and accomplishments of a team.
  • Company intro: Unfolds the company's vision and values
  • Topic intro: Sets the stage for the discussion topic.
  • Product intro: Highlights the product's unique features and benefits.
  • Project intro: Outlines the project's roadmap and expected milestones.
  • Business plan intro: Provides a sneak peek into a business's strategic blueprint.
  • Executive summary (Report intro): Summarizes a report's key insights and takeaways.

How to write presentation introductions that keep people reading

The introduction slide is the gateway to your presentation. Here are some tips to ensure your audience can't resist reading on:

Start with a hook: Start with a captivating bit of information - a surprising statistic, a bold statement, or a thought-provoking question.

Show relevance: Highlight why your presentation is important to your audience.

Keep it simple: Make your introduction clear and concise to avoid overwhelming your audience.

Include visuals: Incorporate relevant visuals to enhance your message.

Use interactive elements: Using running numbers to present stats or giving your audience something to play around with, like sliders or tabs to click through, is another proven way to boost engagement.

Add a personal touch: Make your introduction resonate with your specific audience by personalizing it. This can get 68% more people to read your presentation in full and increase the average reading time by 41%.

Manage expectations: Provide an estimated reading time to set clear expectations and lower your bounce rate by 24% .

How to design a presentation introduction that grabs attention?

Designing an engaging presentation introduction is a crucial step in capturing your audience's attention.

Here are some strategies you can use to create an impactful introduction:

Video introduction

A video introduction adds a personal touch to your presentation. It brings in the human element with voice, gestures, and expressions, establishing a connection with your audience. This non-verbal communication is crucial for building relatability and trust.

According to our research, presentations with a video in their cover slide have 32% more people interacting with them .

And this doesn’t just refer to the top part of your deck. By embedding any video into your presentation, you can get people to read it 37% longer and enjoy a 17% increase in the CTA click-through rate.

This can be a short clip that introduces the topic or a brief message from the presenter. Our interactive editor allows you to easily embed videos in your slides by uploading them to the media library or pasting a URL.

Here’s an example of an introduction slide with a video:

Introduction slide by Storydoc

Text and image

Pairing a story with a relevant image can create a memorable connection. Whether it's a personal photo for an individual introduction, a team photo for a group introduction, or a symbolic image for a company introduction, the right image can enhance your narrative.

Our platform offers a variety of design options to help you craft this perfect pairing. You can either choose your own images or let our AI assistant take care of it for you. You can also select the placement and adjust the proportions so that it doesn’t overpower your key message.

Here’s an introduction slide sample using a mix of text and images:

Introduction slide with text and image

Timeline (History slide)

A timeline slide can take your audience on a journey through your company's or your personal history. It allows your audience to appreciate each significant milestone individually, adding depth to your presentation and making it easier to follow.

And, on top of that, giving your readers slides they have to click through makes them 41% more likely to scroll it all the way down to the bottom and read it 21% longer.

Here's an example of a history slide:

History slide by Storydoc

Multiple introductions (Tabs)

Tabs offer a neat way to introduce multiple aspects within the same context. You can dedicate a tab each for the speaker, the team, leadership, partners, and the company.

This feature also allows you to tailor your introduction to different audience personas, ensuring that your content resonates with everyone. An AI text generator can reduce the time spent on these different messages.

Here’s an example of an introduction slide using tabs:

Introduction slide with tabs

Best examples of how to write and design your presentation introduction

When it comes to creating a compelling presentation introduction, real-life examples can provide invaluable insights. Let's explore how 4 Storydoc clients have leveraged the platform's features to create impactful starts to their presentations.

Yotpo is an e-commerce marketing platform that provides solutions for managing customer reviews and loyalty programs. Their presentation starts with a dynamic variable, allowing them to personalize the experience for each viewer with just a few clicks.

The introduction slide features a video showcasing their product in action, while the third slide uses a timeline to explain how to measure the product’s impact, complete with screenshots for clarity.

This approach not only engages the viewer but also provides a comprehensive overview of the product's capabilities. And, by sharing how to use data-driven insights to make the most of the platform, it helps build trust and credibility with potential customers.

WiseStamp , an email signature manager solution, uses dynamic variables on their first slide to embed the prospect's name and their company's name.

The introduction slide visualizes what the prospect's email signature would look like if they signed up for WiseStamp. All the data, including the name, address, phone number, and website, can be pulled directly from the CRM thanks to robust integration capabilities .

And, once they’ve seen the end result, prospects can also watch a short video showing how the product works.

All this combined makes potential customers feel like the presentation was created specifically for them, when in reality it takes just a few clicks to create unlimited versions of any deck.

The end result? A completion rate of 60% and a CTA conversion rate of 10%!

Octopai , an automated data intelligence platform, also leverages the power of personalization by including a dynamic variable on the cover slide.

The introduction slide grabs the readers’ attention by using a running number to present an agonizing problem statement. The third slide uses shocking statistics to reiterate the main issue plaguing the industry, paired with relevant images.

This approach effectively highlights the problem that Octopai solves. It can easily be personalized to include the prospect’s specific pain points, either found online or mentioned during the discovery call, making them more likely to be interested in the solution.

And, it worked wonders for the Octopai team! Their salespeople could easily create several versions of the same deck using the intuitive editor, leading to more demos booked and improved sales calls.

Orbiit , a virtual networking platform, provides a link to a shorter executive summary on their first slide for prospects who don't have time to read the whole presentation. Using the analytics panel, they can easily see who clicked on it and who didn’t, and follow up accordingly.

The introduction slide uses running numbers to present statistics regarding networking benefits before moving on to the main problem statement.

This engaging approach shows the importance of solving the issue and positions Orbiit as the perfect solution provider right from the start.

If you want to see more presentation introduction samples, check out our examples section .

Business presentation introduction do’s and don’ts

To ensure your introduction hits the right notes, here are some key do's and don'ts:

✅ Ignite interest with a compelling hook, like a surprising fact or a provocative question.

✅ State the purpose of your presentation clearly. Make sure your audience understands why they should care.

✅ Enhance your introduction with strategic visuals. A picture can speak a thousand words.

✅ Tailor your introduction to your specific audience. Make them feel seen and understood.

✅ Include an estimated reading time. It helps set expectations.

❌ Flood your audience with too much information upfront. Keep it simple and intriguing.

❌ Begin with a lengthy personal introduction that doesn't directly relate to your topic.

❌ Include large blocks of text. They can be overwhelming and off-putting.

❌ Send generic introductions. They can make your audience feel disconnected.

❌ Leave your audience in the dark about how long your presentation will take.

How to write your intro based on data from previous interactions with clients

By analyzing how clients interact with your content, you can then tailor the introduction of your following presentation to their preferences and expectations.

Say the first presentation was a sales one pager, you can use the engagement data gained there to tailor the intro for your sales proposal.

You can use engagement data to answer which slides and topics they engaged with and which they skipped, or if they viewed a video, used a calculator, filled out a form, or clicked your CTA.

You can then use this information to deduce what they really care about and use that information in your next intro.

The only problem is that with traditional static presentation makers like PowerPoint or Google Slides the only information you can get is whether the email where you attached them was opened.

You’re completely blind to what happens after you hit ‘Send’, good or bad.

But if you upgrade from static PowerPoints to Storydoc’s AI business presentation maker you get out-of-the-box analytics with multi-layered engagement information down to the slide and button interactions.

You can learn more about presentation analytics here:

Storydoc analytics pa

Advanced: How to personalize your introduction at scale?

According to our research, personalizing your presentation can greatly improve your presentation performance. For example, including a personal note in your presentation can get 68% more people to read it in full and share it internally 2.3x more often.

But personalization takes time. Time which most of us can’t afford to spend on every reader.

However, this can easily be done at scale by integrating Storydoc with your existing tech stack.

Doing this will enable you to pull customer data directly from your CRM and into your presentations with a single click (and send back engagement data to your CRM!).

All you have to do is use dynamic variables in your presentations the same way you’d use them in your email automation.

Address your readers by name, use their company logo and branding, and include a note or a video that addresses their specific pain points.

This is how it works:

how to make a good personalized presentation slide

Advanced: How to introduce multiple people, companies, or subjects?

When you're tasked with introducing various elements, tabs can be a game-changer. They allow you to neatly organize and present different entities such as the speaker, team, or company, each in their own dedicated space.

This way, you can customize the content to suit different audience personas.

For a more chronological approach, the timeline slide can be a great tool. It enables you to guide your audience through the history of your company or personal journey, highlighting each significant event individually.

It's a simple yet effective way to make your introduction more engaging and informative.

Make a beautiful interactive presentation introduction from a template

Creating a presentation from scratch can feel like climbing a mountain. You need to figure out the layout, the message, the story, and the visuals—it's a lot to handle!

But what if you could skip the uphill struggle and get a head start? That's where interactive introduction slide templates shine.

They offer you a ready-made design and content structure, guiding you on where to place your key points for maximum impact. It's like having a roadmap to a successful presentation.

So, why not take the shortcut? Pick a template and start building your engaging interactive presentation introduction today!

First slide of presentation template with logo and video background

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

how to introduce a business presentation

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7 Creative Ways to Start Any Presentation (With Examples!)

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I like building and growing simple yet powerful products for the world and the worldwide web.

Published Date : December 4, 2020

Reading Time :

Creating an effective presentation is challenging and needs a lot of effort to become engageable to your audience. Many questions are indeed rounding inside your head.

Like how to start a PowerPoint presentation and a class set-up presentation, it helps people, such as entrepreneurs, organize and disseminate their ideas flawlessly.

It clarifies intentions, concepts, and other feasible topics specifically. They may differ from execution, events, and for whom the presentation. 

With that, the bottom line and the question are how to do it? How to start a board meeting presenting or how to start a presentation introduction in class?

Many students are also struggling with how to start a case study presentation and young entrepreneurs or start-ups with how to start a business presentation.

To ease the tension and upgrade your confidence, furthermore those people above, I will share some tips, steps, and how to start a presentation example.

Why Presentation is Important on Persuading

Presentations break communication barriers. Across this, it brings mutual understanding to the audience.

In winning your stances and goals, having and knowing how to start a presentation is a must. It helps you more to give an idea of what would be your topic could be through moving pictures and graphics in reality. 

The role of presentation on persuading can be categorized into many factors. First, it helps your audience to feel more comfortable with your spiels.

Second, you have the chance to tell your options,  choices, summary, and the result of your case study, etc., within your presentation. Especially can be stoop on how to start a business presentation.

Lastly, knowing how to deliver and how to start a presentation in persuading your listener includes support for your audience’s decision. Through it, the concept of persuasion becomes more reliable with tangible materials. 

It is evident in thesis defenses and academic proposals. To start a case study presentation, you must present facts, stats, related studies, and other materials.

And to achieve that in a well-presented way, you need to think and come up with a composition associated with your topic to make it reliable and credible. 

how to introduce a business presentation

Different Ways to Start a Presentation

Difficulties on how to start a case study presentation and the things you need to behold within your PowerPoint presentation would be easy after sharing with you this advice. 

As for direction and advice, take a look at this list to start a presentation generally. 

1. Start With a Strong Claim

The beginning is always the hard part of a presentation. But like a bottle of water, after it gets opened, the water inside can flow smoothly to your gulp.

Meaning after spitting out your first words, everything should follow accordingly to your presentation. That’s why it is the most crucial when you are learning how to start a presentation. 

Try to use iconic lines of a famous philosopher —striking advice of a hotshot entrepreneur for your business proposal presentation.

Through this, you can have a good impression from your listener. Shook them, contradict their ideas; indeed, you can have an intense or beneficial presentation. 

2. Know Your Prospect

Besides technicalities and visuals, knowing first the current state, perspective, wants, and needs of your prospect or audience are vital.

Before the presentation, you can send them a pre-assessment or survey consisting of what they want to see, learn, and things to keep them interested, or you need to get their attention and interest.

how to introduce a business presentation

3. Assist the Flow With Visuals

Showing your audience a good spiel in presenting your developing ideas and concepts through pictures that can’t be put quickly in language can break communication drawbacks.

Apart from describing your idea in a presentation, you are also giving quick ways to dice abstract ideas.

4. Moving Pictures

Pictures and videos are great instruments for nurturing your ideas and your audience counterparts.

The power of moving pictures is evident as the film business, and the movie industry is booming and depicting fictional stories into reality. 

5. Break People’s Expectation

To break the set expectation of your audience for you,  always stick to your premise. Whether on business, academics, proposals, and other topical presentations.

Call an action to smash misconception to your particular presentation. 

6. Spill Surprising Stories

Bring stories and the characters in life. Create conflict and suspense to highlight your goal’s presentation.

It also helps you to organize your presentation’s information to be catchy and relatable. Touching stories can affect audience decision-making. 

7. Know When to Pause 

Don’t present vague ideas, premises, and concepts. Stop bombarding your audience.

After a round of applause or before speaking, take a three second-pause. Observe your audience’s facial expressions. 

With that, you can focus on your tone. It is also an indication that you want to give your audience a short rest.  

Orai helps you perfect your speech with feedbacks on your tone, tempo, confidence and consicness.

Things to Avoid on Presentation

Introducing your name along your topic is not acceptable and not a killer intro. To nail a presentation, be careful, and prevent unnecessary elements. 

Here is the list of recommended things you should avoid on how to start a presentation.

1. Cliché Sentences

Do you believe that the flow and relevancy of your presentation depend on your introduction?

If you do believe, avoid cruddy beginning, initial, and phrases. Instead of stating, “what is your presentation will be about,” give them an idea of why they need it, why it is worth sharing?

2. Plain Visuals

Stop using standard PowerPoint templates, discarded pictures, and non-HD videos. For engaging your audience, mastering your spiels is not enough to convince your listeners.

The balanced presentation consists of a good speech, spiels, and an enticing display. Instead of using plain visuals, use simple but complex graphics.

3. Lame Transitions

It is not all about effects or glitching transition effects but about how you transmit your spiels. Always open your arguments with a bang and end them using striking remarks. 

how to introduce a business presentation

4. Unstable Stats and Facts

Don’t use outdated data, studies, and facts. Don’t go to less up-to-date data websites. 

Treat the facts and stats as vitamins for your presentation as it helps your exhibition look reliable and robust.

5. Colorless Templates

Pick templates that fit your topic and theme—download innovative templates and slides. Analyze your presentation structure. 

Make sure to go for a font that suits perfectly to the presentation. Go for roadmaps, unique mats, and decks. 

Check out this video for more tips on how to avoid presentation pitfalls:

Steps to Enhance Your Visual Presentation

To sort things specifically on how to start a presentation. Here are the steps and tips on how to start a PowerPoint presentation.

Step 1: Get a Color Palette

“Colors speak louder than texts.”

Aside from shapes, figures, and moving objects, picking the right color palette for your presentation can beautify the board’s ambiance if that’s the case.

Logos and company icons have their color combination to mark and emphasize their brand to all consumers. It may also apply to presentations. 

If you want to be considered or remembered, start it with choosing the right color palette. 

Step 2: Create a Theme

The theme supports the flow of your topic; it is the backbone of your presentation. Not considering this element can’t make your topic vague and not intact. 

Step 3: Add Hyperlinks

Going back to how to start a presentation,  comparing specific ideas is a waste of time. Using hyperlinks, you can offer your audience a “video game” theme.

Step 4: Play Short Video or  Create GIFS

Before or after spiels about a particular slide, play a short video as an ice breaker. It helps you to feed your audience with a large amount of information in a shorter period.

Step 5: Practice the Presentation with Spiels in Every Portion

Practice helps you to attain presentation skills. You can interact with your audience and disseminate the messages clearly and analyze your listeners’ mindset. 

You can also improve the flow in run-throughs. These will support you to polish and enhance persuasive skills.

Practice your perfect speech with Orai

Presentation Checklist 

Besides sharing the tips and steps on how to start a presentation, let me give you a sample presentation checklist to support and organize your presentation. 

This checklist may vary in every presentation. You can create and set your reminders. 

Vital Points of a Presentation 

To use your time wisely , try this outline on creating a presentation, such as how to start a board meeting presentation, and more. 

This table only serves as a sample outline. It may also vary depending on your topic and forte. 

How to Start Business Presentation and Other Samples

For all entrepreneurs, this portion is for you. To gratify your needs and to enlighten you on how to start a business presentation. Here are the basics.

  • Create a Plan

Always start with a concrete plan to strengthen the body of your presentation. With that, your listeners can’t easily stab your presentation.

  • Pick The Right Deck

If you are discussing in a formal setting, pick a deck with gray colors, choose dominant colors, and then combine.

  • Tell Stories and Laugh

To balance the whole presentation, put some ice breakers, and funny idioms about your topic . Make sure it is sensible.

  • Add Verbal Cues and Signpost

It helps your audience to get intact through the presentation. Try to use signal transitions, such as words or phrases that would give interconnections.

  • Collect Images and Charts

Of course, images and charts are vital. Make sure to use HD photos and reliable maps from data websites.

  • Initiate Audience Interaction

After the presentation, evaluate it by asking your listeners if they have any questions. 

Questions like these must be considered and answered in your presentation.

  • How would you design your material?
  • How factual is it?
  • What is the target deadline? Show your timeline.      

Watch this live speech or business seminar to get different hooks and other strategies to impress your listeners with your business presentation:

3 Essential Parts on How to Start a Board Meeting Presentation

As your supervisor and other executives watch you presenting, stand tall and present like a boss through these points.

  • Create the Structure of Your Presentation

It organizes the presentation and connects the main points to sub-points. With that, you can have minimal effort but impactful results.

  • Build Big Introduction

Try to begin asking the “why’s,” furthermore, enlighten them of “hows.” How to conduct, how to execute, and how to surpass their limits.

Stop introducing your presentation with your name. Always start to implore your audience with no cliché intro.  

  • Develop Your Data and Tell Crucial Parts

You can be ideological, symbolic, and rhetorical, and these things are not yet easy to comprehend without visuals. That’s why it is essential to develop and expand your data to make it understandable. 

Suppose you want to have a good impression on presenting a business proposal to your bosses and other hotshots. Watch this video on striking tips and techniques for a presentation:

Vital Aspects of How to Start a Case Study Presentation

Case study presentations are more technical, unlike the other displays. It should be specific, tangible, credible, and substantial.

Also, here are the vital points to follow. 

  • Show the Possible Results. Collect the possible outcomes or predicted results. With that, you can jump to “how” you will carry the topic into different methods and production. 
  • Prepare Back-Up Studies. Always have a back-up; there are some unexpected circumstances, emergencies, and other possible matters that may ruin your original presentation. It is wise to prepare around three to six back-up studies you can easily refer to. 
  • Connect to Your Prospect’s Situation. Research on their state, status, and other related ideas. It will help your case study to get a thumbs up. 
  • Focus on Deals. Keep in mind that you have a target deal. Always connect your study to the current agreement and profitable offers.

How to Start a Presentation Introduction in Class

Facing new students is challenging, right? If you want to get a good impression from your class in different situations, take a look at these tips.

  • Present Yourself With Manners

Tell them briefly who you are and why you are there in front of them while showing the right conduct and manners. 

how to introduce a business presentation

  • Cite Your Objectives and Its Relevance

The material or your material must be the center of any presentation. Discuss its factuality, how tangible it is. Along with these, tell stories that may catch their interest and attention throughout the presentation.

  • Leave Interesting Statement

End it with a bang! Make them think and stare at you. You can also give them riddles and some metaphorical set of words as an ending remark . 

Indeed, you will gain their participation, plus you are helping your listeners to think critically. 

Become a pro presenter. Download Orai and start practicing

How to Make an Unforgettable Start-Up Presentation 

To give more emphasis on how to start a business presentation and to help young entrepreneurs. I’ll share with you this detailed outline. I hope you tuck this with you. 

1. Set Goals For Your Business Presentation

Always set the stage with objectives. Since you are presenting to get clients and investment, it would help if you cleared how long it takes your business proposal.

2. Start With Provoking Questions or Stories

Never underestimate the power of storytelling. Initiate your presentation with real-life stories. 

Stating provoking questions can grab attention, positive or negative is a good result. It helps you to get your listener’s ears and eyes. 

3. Show Alarming Statistics, Graphics as a Clue 

This recommendation is similar to a word game, the “4-pics, One Word,” demonstrating the idea or topic with photos will be more immersing. 

Visuals are one of the key points to expand a presentation. They are depicting patterns, diagrams, and trends. Lend quick analysis and predictions. 

how to introduce a business presentation

By using graphics, you can easily sustain the interest of your listeners and attract more viewers. 

4. Know Your Material

Master your presentation, fill loops. And own your topic. Study the weak points and establish more the strengths of the presentation. 

With that, you can derive the information smoothly. Take note of this. It is also vital on how to start a board meeting presentation. 

5. Add Business-Related Stories and Humor

Put the top 10 successful corporations, traders, companies, and other information that may help you present your goal. Flash the motto of some famous entrepreneurs. Analyze, or contradict it to gain more attention. 

Try to spiel some business jokes as an ice breaker. Any possible facts about business that you can use — catch it!

6. Hold Your Audience With Visuals

Play videos like a Public Service Announcement (PSA), but make sure it is connected to your topic. 

Learn how to start a business presentation that has movement and action to society. With that, your listeners may think your presentation is worth investing in. 

7. Relax and Have an Early Set-Up

Stay calm and don’t even think about drawbacks or shortcomings, especially the night before the presentation.

Make sure to pamper your body. Create also a plan B for unexpected circumstances.

8. Calculate Your Time and Sort it Into Parts

In your run-through, always set a timer. It gives you a heads up if you may look rushing or too slow in explaining each slide.

Being not responsible for other people’s time is a turn-off, especially in business, where time is essential in the industry. 

To present other samples wisely. Let me share some videos to rock and how to start a presentation:

Conclusion: 

To be an effective speaker or presenter, you must master how to start a presentation. Learn the basics and dynamics. 

Earn persuasive skills and grasp how to start a PowerPoint presentation with the steps and tips above to disseminate the information in a free-lingual way effectively. 

I hope you find this helpful; you are free to use these tips for any goals. 

You can try Orai , an AI-powered speech coach that perfectly suits your budget! They provide instant feedback on your to help with your public speaking needs. Start your free trial with Orai today! 

7 Creative Ways to Start Any Presentation (With Examples!)

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What It Takes to Give a Great Presentation

  • Carmine Gallo

how to introduce a business presentation

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

how to introduce a business presentation

  • Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

Partner Center

How to Make a Business Presentation in 7 Easy Steps [Free Business Presentation Templates]

Lucy Alexander

Updated: May 02, 2022

Published: September 11, 2019

There’s a reason many people despise public speaking. Defining your presentation style , putting together engaging slides, getting your point across clearly, handling unexpected questions, and squeezing a laugh out of the audience is a lot to consider.

how-to-make-a-business-presentation

Still, nearly all of us have to give business presentations every so often — especially salespeople . And the most daunting part of preparing for any presentation is that there’s always room to improve. 

Even the most seasoned speakers headlining at conferences or reps who top the leaderboard every month can improve their storytelling, deliver their message more clearly, and perfect their physicality. And so can you.

There are an infinite number of presentation tips out there, so we’ve distilled the vast pool of tips down to what will make the biggest impact on your presentation — and we’ve left you with actionable takeaways you can apply to your presentations today.

→ Free Download: 10 PowerPoint Presentation Templates [Access Now]

How to Make a Business Presentation

1. make a plan.

Things won’t go according to plan if you don’t even have a plan in the first place. Before building your slide deck , create an outline that includes the main points and pieces of evidence you want to get across.

This outline will act as your anchor while you build a slide deck and give your presentation, pointing you toward the key arguments you know you need to touch on.

I like to start with the bare bones: introductory remarks , the three points I hope my audience remembers from my talk, and concluding remarks. Then, I add sub-points to each of those three points that comprise the meat of my presentation.

These bullet points become helpful later, too, when I’m putting together my slides. They show me how much material I have on each takeaway, which allows me to split my content into the appropriate number of slides.

A well-delivered, memorable introduction and conclusion are essential ingredients of a presentation. Don’t overlook them in your outline.

Even a couple of quick bullet points on exactly what you plan to cover in each will help you set an engaging, confident tone at the start and wrap up in a way that helps your material stick in your audience’s mind.

how to introduce a business presentation

10 Free PowerPoint Templates

Download ten free PowerPoint templates for a better presentation.

  • Creative templates.
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2. Choose a slide deck

Select a slide deck that matches the tone of your presentation. There are three primary factors that can influence your deck style:

  • The formality of your workplace . A good litmus test is your company’s dress code. For example, if you wear business formal attire to work, stick with a slide deck with neutral colors like navy, white, grey, and black, and keep your fonts sharp. If your workplace is more casual or prizes creativity over ceremony, consider a more colorful deck, but keep it to two to three complementary colors to avoid creating slides that are too busy.If you’re looking for a slide deck that’s creative but not overwhelming, consider something like this ( you can download this slide deck template for free here ):

presentation slide deck best practices

  • The content you’re presenting. Serious research and financial data, for example, are suited for more professional decks. Informal recaps, brainstorms, and planning sessions may give you more bandwidth to use brighter colors.Here’s an example of a slide that would be well-suited for data:

template for a business slide deck

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  • Your personal brand . If you’re known at work for your sense of humor or your GIF reaction time on Slack, you’ll be able to get away with a more friendly font and colorful template. If you lean into professionalism and want to express rigor in your analysis or ideas, select a deck with few distractions — keep the colors neutral.

We had our designers here put together a set of free business presentation templates that you can start using today. 

3. Lead with a story and a laugh

One of the reasons it’s so easy to get wrapped up in TED Talks for hours on end is that nearly every presenter begins with a compelling story.

Whether it’s the harrowing tale of a near-death experience or a heartwarming recap of the speaker’s daughter’s first day of preschool, a great story engages the audience’s attention. It should also allow the speaker to build a personal connection with listeners and serve as a memorable cornerstone of the presentation.

When possible, begin your presentations with a story. The key, once you’ve shared your story, is to succinctly tie its main point back to the focus of your presentation.  

Don’t feel you must tell a story that’s groundbreaking or unique — in fact, relatable stories will be most effective at breaking through to your audience.

For example, a marketing director at HubSpot recently began a presentation about her team’s redesign project by sharing a personal anecdote about her struggles clearing weeds in her garden.

Finally, add humor where it feels natural. Getting a laugh out of your audience within the first minute will put them at ease and set a positive tone for the information they’re about to take in. 

4. Add verbal signposts

One of the best pieces of presentation advice I’ve ever gotten came from a college professor who believed our brains needed what he called “signposts”: verbal cues that could stick in an audience’s mind even as the details slipped away. 

He challenged us to distill our presentations down to three key takeaways and come up with one-to-three-word phrases that represented each point. Then, we were to reference those three cues or signposts in our introduction — just before diving into their details — and once again at the end.

If there were slides involved, he also had us select a simple image for each signpost that would be repeated throughout the deck.

Here’s an example: if you were giving a presentation pitching a website redesign, you might talk about all of the benefits a redesign would bring. Your website would be more visually consistent with your brand, the user experience would vastly improve, and you’d improve loading time to boost your search rankings.   

The signposts for this presentation might be: 

  • Brand Consistency
  • Improved UX

Even if the audience forgot the mechanics of how each of these areas would improve with the redesign, they would walk away with three easy-to-remember phrases that summarized the value of your proposed project.

Since taking that professor’s class, I’ve watched and created presentations completely differently. I always look for a speaker’s signposts and incorporate my own into every presentation I build. Signposts help me retain more material and communicate my points more directly.

5. Rely on images and charts rather than text and tables

Humans process images faster than text. And, as a speaker, it’s a disconcerting experience to see your audience squinting their eyes as they try to make out a hundred tiny words or numbers on your slides, scribbling down as much information as they can before you skip to the next section.  

To avoid this issue, rely on images whenever possible. Keep the attention on you, the expert, by selecting an image or two to drive home your point. Don’t try to squeeze all of your information on a single slide.

6. Incorporate audience interaction

We all dread sitting through boring presentations. And no matter how experienced a speaker you are, there’s inevitably going to be a low-energy point of your talk during your first dry run.  

To keep the energy up, add in a quick moment of audience interaction. There are many different ways to re-engage listeners with participation:  

  • Quiz them and have them raise their hands to vote on options.
  • Ask a question.
  • Have them turn to a neighbor and share one reaction to what they just heard.
  • Have people stand up momentarily if they agree with a given statement.

Movement will engage attention in a new way and refresh the energy of the room, carrying you through to the end of the presentation.

7. Hold a couple of non-essential data points until the Q&A at the end

You will always want to use adequate data to make a business case and provide a meaningful, truthful presentation. However, it’s okay if you’re not able to fit every detail into your presentation. 

In fact, if you intend to hold a question and answer session at the end of the presentation , leaving a couple of interesting but non-essential data points out during the presentation can give you impressive material to work with during the Q&A.

Anticipate several questions you’re likely to get or have a colleague watch a practice run-through and come up with three questions for you. Then, choose a couple of pieces of evidence not included on the slides themselves and have them in your mental back pocket to support your answers. 

Data always speaks more loudly than statements that don’t have a specific piece of evidence behind them. Remember, you’re an expert on your presentation topic — and additional, specific points can only help you when it comes to demonstrating your expertise.

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How to Do an Effective Business Presentation Introduction

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A company introduction to a presention is pivitol and deserves just as much attention as the remainder of the presentation. A good introduction not only captures the audience’s attention, it also emphasizes the key points that the presentation will address. Go back and review your introduction after writing the body of the presentation. Make sure that your introduction speaks to the most important or interesting information contained in the presentation itself. Revise as necessary to make a strong first impression.

Extend a Warm Welcome

Welcome the group to the presentation. Ask everyone to take their seats if they haven’t already done so. Tell the audience your name, your title and the name of your company. Introduce your team in the presentation assuming team members are there and planning to participate in information sharing. If the group is small, ask members of the audience to introduce themselves. PowerPoint introduction slide examples should include names of presenters, title of the presentation and sponsoring organization with contact information.

Identify Purpose of Presentation

Discuss the purpose of your presentation. The purpose of your presentation might be to inform the audience about a new product or service offered by your company or to provide information about a partnership or investment with your company. Limit the discussion of the purpose to a few sentences. Business News Daily suggests including a dramatic quote, startling statistics or surprising information to start off the presentation on a powerful note.

Preview What's to Come

Explain what you will tell the audience. For example, you might explain that you will discuss the features of your company’s new dishwasher/clothing washer appliance. List the features that the audience will hear about, such as space-saving design, low price, minimal water usage and the way consumers will switch the appliance from clothes washer to dish washer mode.

Finish the introduction section with information regarding a time for questions. The English Club points out that audience members appreciate knowing when and if they will be allowed to ask questions. You can tell audience members to hold questions until the end of the presentation or you may invite them to ask questions at any time.

Rehearse Your Introduction

  • Rehearse your introduction to ensure that you can deliver it confidently without pausing or stumbling. Ask a friend or family member to critique it and tell you if you present the information in an interesting way that makes him want to hear more.

Ask who will be in the audience before you begin writing your introduction. Consider how knowledgeable each audience member will be about your subject matter. Make sure you don’t speak down to them or include too much jargon or too many scientific terms.

Provide PowerPoint Outline

Business speakers typically provide print copies of the PowerPoint slides they will be using during their presentation. Don’t provide an exact duplication of your PowerPoint slides, however. Presentation Magazine notes that the point of the visual aid is to illustrate and showcase your points, not completely duplicate them. Refer to the slides, but don’t spend the presentation reading the slides to the audience or they will quickly lose interest.

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  • Ask who will be in the audience before you begin writing your introduction. Consider how knowledgeable each audience member will be about your subject matter. Make sure you don’t speak down to them or include too much jargon or too many scientific terms.
  • Don’t provide an exact duplication of your presentation on PowerPoint slides. “Presentation Magazine” notes that the point of the visual aid is to illustrate your points, not completely duplicate them. Refer to the slides, but don’t spend the presentation reading the slides to the audience.

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10 must-have slides in a business presentation

Nearly every professional, regardless of their role and field, will create and deliver a business presentation at some point in their career. Creating a slide deck takes a lot of preparation, including planning the content, structuring the slides, designing with appealing visuals and rehearsing the pitch.

  The 10-20-30 rule is a commonly used and much-praised structure for creating a business presentation. Following the 10-20-30 rule, the presenter should not present more than 10 slides, should not exceed 20 minutes, and should not use font sizes less than 30 point. Created by Guy Kawasaki , this method is for presenters to create and deliver impactful presentation.

  For a business deck, presenting your content in 10 slides can be a challenging task, as your messaging needs to be concise yet persuasive. Here are 10 slides that you should include in your business presentation to make your slide deck a success.

1. Title slide

This is the introduction slide that gives your audience an overview of what your presentation is about. Include important details like your topic, company name, logo, date of presentation, presenter name, and designation.

What makes a good title slide?

If you’re promoting a product or a service to your audience, then use a picture of it in the title slide instead of stock images. Provide crucial details that help your audience understand what they can expect from the session. Use a clean, simple font style in an appropriate size with a contrasting background to make the title easy to read.

2. Problem statement 

The objective of a business presentation should be to offer a solution to a business problem. Use this slide to define the problem for which you’re proposing a solution. Make your points clear, concise, and persuasive by highlighting the impact it has on the business.

What makes a good problem statement slide?

State the business problem you’ve set out to solve. Involve your audience by asking them if they have a solution to the above problem and then explain how your idea can impact the business. Make your content precise and easy to read without overwhelming your audience with too much information.

Define the goals you’re aiming to achieve through this presentation and list them as stages in your plan. Demonstrate your goals as points with a realistic timeline for each milestone.

What makes a good goals slide?

  Goals help set the direction for your business plan. Let’s say you’re launching a new product in the market and need to list the various milestones you’re aiming to accomplish to get the product to your audience. Instead of showcasing them as plain bullet points, break them down into milestones with timelines. Explain them in a few words and emphasize key points with animation effects and icons to make it visually appealing.

  4. Solution or Strategy

Now that you have mentioned the problem and set goals for your business, use this slide to talk about how you’re planning to achieve them. Write an overview of your strategy and plan of action and highlight the key points.

What makes a good solution slide?

Introduce your strategy with an impressive title and emphasize important content using text effects. Make your content compelling by highlighting the benefits of your strategy and presenting your solution as a narrative with eye-catching visuals and icons.

  5. Analysis

Your market, SWOT, and competitor analysis form an essential component in laying out your business plan in detail. Use supporting data in your business presentation to walk your audience through the analysis.

how to introduce a business presentation

What makes a good analysis slide?

If your slide deck is for a product launch, then validate your strategy by including your analysis of the market, competitors, and your target customers to understand your position in the business. Instead of plain text, use charts and tables to explain your insights for these numbers. Bring your data to life with animation and text effects.

6. Financial plan and revenue    

Your business presentation should include your financial plan, revenue projections, and other relevant metrics necessary to measure the success of your business strategy.

What makes a good finance slide?

Present the budget required for different business stages like research, development, execution, marketing, etc. Use charts to break down your finances in planned stages. Add visuals and bring your charts to life with animation and effects.

Every business deck needs supporting data to validate your analysis and plan. Use charts and tables to help your audience understand your business position better.

how to introduce a business presentation

  What makes a good data slide?

For business presentations like project management, add data to compare and analyze your plan and  identify  areas of improvement. Determine the best chart style to showcase your numbers and highlight the compelling data points, then add a line or two of your own conclusions from these numbers and explain them in detail during the presentation.

8. Timeline  

Setting up a timeline for your business is crucial as it establishes the direction, priorities, and roadmap for achieving your business goals. You can also use a timeline to showcase your company’s journey by featuring various milestones, starting with its inception and highlighting some of your prominent projects to date.

What makes a good timeline slide?

Make your timeline slide less text-heavy and more visual with a timeline chart to take your audience through the various milestones. Add visuals, icons, and path animations to make your timeline visually engaging.

Introducing your team members forms an integral part of your business presentation as its sends a strong message of your company’s expertise. For a small business, you can introduce all your employees, while bigger companies should introduce members crucial for the operation of your company.

how to introduce a business presentation

What makes a good team slide?

For presentations like a project report or sales pitch, it’s necessary to include your team slide as the audience needs to know the members involved in the project. Include headshots of your team members with their title/designation, along with a short description of their role in the business.

10. Q&A or End Slide

This will be the closing slide of your business presentation and must leave a lasting impact on your audience. If you want to answer audience questions, schedule your Q&A session at the end of your presentation.

What makes a good end slide?

A good end slide recaps your overall presentation and contains your company’s important details. Close your presentation with a rhetorical question to make a thought-provoking impact on your audience.

  For nearly every type of business presentation or pitch, these ten slides will help you create a strong framework for your slide deck. However, don’t forget that different sorts of business presentations have their styles and needs based on the objective, industry, and the target audience. To learn more about some best practices for creating a presentation template for every industry,   take a look at our previous blog post .

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How To Introduce Your Company In a Presentation: Best Presentation Tips

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Hello, are you busy brainstorming How To Introduce your company in a presentation? we all know how hard this could be especially when this is your first time but worry no more because here this blog post will provide you with a variety of tips and techniques for how to effectively introduce your company in a presentation. Your introduction sets the stage for the rest of the presentation, so it is important that you use it to get your audience on board with your ideas from the get-go.

There are three main purposes for an introduction:

  • You want to get your audience interested in what you have to say
  • Establish who you are
  • Set expectations about what they can expect from this specific talk.

The first thing that you should do when preparing a presentation is to develop a strong introduction. Your introduction sets the stage for everything else in your talk, so it’s critical that you use it to get your audience on board with your ideas from

Presentations are an integral part of the business culture, and they’re often given on a weekly basis. Presentations are also one of the most influential ways of communicating to your audience. They can be used for new employee onboarding, company overviews, or product launches. However, this doesn’t mean that they’re easy to create. In fact, many people struggle with how to introduce their company in a presentation. This blog breaks down everything you need to know about powerful presentations by providing tips on how to introduce your company in a presentation.

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When you have a presentation coming up, it’s important to have a great introduction. It’s going to be what your audience remembers about you and your company. A good introduction should set the tone for the rest of the presentation, create a sense of anticipation, and leave your audience wondering what they’re going to hear next. If you want to make a great first impression, follow these tips on how to give an effective introduction to your company:

  • Introduce yourself with confidence.
  • Tell them about your company at its most basic level.
  • Restate the goal of the presentation in one sentence, if possible.
  • Give an outline of what content will be covered in the presentation

You’ve got your PowerPoint slides. You’ve practiced your speech. You’re ready to present, but just one problem: How do you introduce your company, and what does it do? You may be tempted to dive right into the presentation by showing off your best work or talking about the newest product, but that’s not always the best approach. Sometimes, the best way to introduce a company is to first explain who they are and why people should care.

This post will teach you how to introduce your company in a presentation and make sure your audience is ready to take on anything you throw at them.

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Preparing for a presentation is one of the most challenging tasks for any professional. It’s hard to keep your thoughts organized and it can be difficult to find the right words to say. Here are some tips that will help you introduce your company in a clear, concise way that will set an appropriate tone for the rest of your presentation.

Introducing Yourself

The first thing you should do is introduce yourself and your company. You should begin by explaining what you do and why your company has the potential to succeed. Make sure you emphasize the benefits of your business. This can be a bit tricky. Instead of naming your company, try using the word “your” in front of it. This will help you better connect with your audience.

Start With The Basics A lot of sales professionals make the mistake of going straight into all of the features of their company. Instead, it’s always better to start by focusing on the fundamentals. Start by introducing yourself and then explain the company’s name. If you have a website, let them know. Try to keep your presentation short and sweet.

How to introduce your company

Saying something that isn’t true or showing enthusiasm for a competitor will only backfire on you in a presentation. Your speech should contain helpful information for everyone involved. Make sure you are aware of the background of the people you are meeting, make some use of statistics and select an image that conveys your brand values. This can be a photograph of your company logo, a video of your vision, or a generic shot of you smiling in front of your office.

Why Your Company Is Different

One of the most important things that a speaker or presenter should do when preparing for a presentation is to remember why they’re presenting in the first place. For example, if you’re presenting to a room full of startup founders, you need to make sure to emphasize why you think your company is better than all the others. Make sure that you don’t focus too much on the details, but rather emphasize why your product is better and why your idea is a good investment for them.

Give Time for Answers If you don’t have much time to fill in the audience’s minds, it’s going to be hard to persuade them to buy your company’s product. In the beginning, you will have more time to explain why you think your company is the best, but in the end, you will have to give your answers quickly.

What Your Company Do or Sell

Before you start talking about your company, it’s important to say a few words about what exactly it does or sells. That will make the rest of your presentation flow much smoother and set the proper tone for your audience.

You can start by saying something like this:

“My company does something that solves problems and gives value to people in the market.” Don’t Get Too Confused Sometimes, it can be easy to confuse your audience by using too many different words. When you say that you’re selling a “product,” you may lose some of your listeners’ interest as soon as they realize you’re actually talking about a service. Instead of saying “we sell solutions,” try saying “we provide marketing solutions to companies.

Why Your Company Is Important

Create a few sentences to explain why your company is important and how your product or service is unique. What Makes Your Business Different Always share your unique selling proposition, i.e., the unique features and benefits of your product or service. What is Your Current State? Usually, there is some history you will want to share with your audience, but don’t make it long, A short one- or two-sentence rundown will provide some context about your company’s past, present and future.

Who Does Your Business Serve? Since you’ll be discussing your company’s ability to provide services to other companies, you will want to know who your potential clients are. Describe who their customers are and what their needs are.

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Keep it short and to the point

The first thing that you need to consider before giving a presentation is the length of your presentation. If you’re giving a 30-minute presentation, you’ll want to keep your presentation short and use good sound-bites and keep your words short and simple. Avoid long slides and excessive talk When presenting, you’ll want to focus on the audience and their response to what you’re saying.

However, you’ll need to be careful not to go over the three to the five-minute mark. For example, if you want to give a four-minute presentation, you’ll want to use no more than two slides and keep your language simple. You’ll be sure to win your audience’s attention by keeping them engaged and motivated to listen to what you have to say.

How To End The Introduction

If you’re presenting to a large group or a large crowd, it’s important to end the presentation with a strong statement that summarizes the message of the rest of the presentation. Here are some tips for the end of a presentation that can keep your audience engaged: Tell them what you’ve achieved so far. Verify your audience’s knowledge. Recount what you’ve presented so far. Learn From Your Mistakes For this section, you should take a moment to reflect on what you’ve learned from the presentation.

By pausing to evaluate how you can improve upon your presentation, you’ll be much better prepared for your next presentation. Here are a few tips for thinking about what you can learn from your mistakes: Learn from your mistakes. Forgive yourself. Prove that you are resilient.

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What not to do

Don’t even consider using this type of slide. It’s so basic and it shows the presenter’s unprofessionalism. Use this slide to list the company’s services and target customers. Do not use an info graphic to present the company. Even if it’s a simple infographic that shows the company logo, it’ll make your talk come across as amateurish. You can use a quote or something like this, but avoid using words in these slides and use images instead. What to do When introducing your company, create a welcome message that’s tailored for each audience.

Begin by saying something like “Hi. My name is ______ and I’m the president of _____.” You can write it out in a paragraph or even a bullet list. For this slide, you can focus on the services the company offers in each field.

Understand the purpose your presentation

Before you begin, you should have a clear idea of what you want to accomplish during your presentation. This includes, for example, the benefits of your product or the benefits of your team, and what a positive impact it will have on a specific market segment. Identify the audience Think about who you are speaking to, what their interests are, and their goals.

Research relevant content Look for relevant content that will engage your audience, and that’s in line with the goals you have set for your presentation. This could include industry articles or interesting videos. Determine your messaging Write down your goals and the order in which you want to go through each of these goals during your presentation.

Also Read:  How To Know Your Audience Better: The Best Ways To Connect With Your Customers

Prepare for questions

When you’re getting ready to present, prepare questions for the team members of your meeting so that you can answer them on your own time. It’s important to stay on topic but it can be extremely distracting when you’re the only one answering questions in front of everyone else. Pick your best material Think about what was most memorable about the product launch and the executives who introduced the product to you. Don’t try to recreate it in a one-size-fits-all presentation format. It will come off as insincere. Instead, use the best parts of the product launch presentation. That will come across as impressive and relate to the audience in a relatable way.

Practice Makes Perfect

It doesn’t matter how well you memorize your speech, the most important thing is to practice. It will help you to understand each of the essential aspects of your presentation. You might even find it helpful to engage in some hypnosis to increase your confidence.

Know Your Audience

It’s important that you get to know who you’re going to present your company to. A big mistake many professionals make is that they assume that they know what their audience wants and how they’ll react to the presentation. If you really want to succeed, you’ll need to study up on what your potential audience wants and how they will react to your presentation.

Determine a Focus

The best way to make the most out of your presentation is to have a clear focus. Determine what you are trying to achieve in the.

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There’s no better way to build a positive experience for your customers than to deliver a full presentation that makes the conversation as productive and pleasurable as possible.

The great thing about presenting is that your knowledge and expertise are able to shine through in the conversation. This can also be a plus for companies who want to get a foot in the door with potential clients. It may be tough to explain what your company does, but with the right knowledge you can confidently explain your product or service in a friendly and positive manner.

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How to Introduce Yourself in a Presentation [with Examples]

How to Introduce Yourself in a Presentation with Examples

In this post, we are going to cover the best way, a very simple three-step process that will help you introduce yourself in a presentation. A summary of the steps is below.

  • Start with your name and company (or organization or school).
  • Tell your audience what problem you can solve for them.
  • Share some type of proof (social proof works best) that you can solve this problem.

I will break down each step into a simple-to-follow process. But first… a little background.

First, Identify What Your Audience Wants from Your Presentation

Create an Introduction for Yourself that Makes the Audience Care About the Topic

So, before you design your introduction, think about what your audience wants from your presentation. Why do they want to spend their valuable time listening to you? Are going to waste their time? Or, are you going to provide them with something valuable?

For instance, I have expertise in a number of different areas. I’m a public speaking coach, a keynote speaker, a best-selling author, a search engine optimization specialist, and a popular podcaster. However, if I delivered that sentence to any audience, the most likely reaction would be, “So what?” That sentence doesn’t answer any of the above questions. The statement is also really “me-focused” not “audience-focused.”

So, when I start to design my self-introduction, I want to focus just on the area of expertise related to my topic. I’m then going to answer the questions above about that particular topic. Once you have these answers, set them aside for a second. They will be important later.

How to Introduce Yourself in a Presentation in Class.

If Everyone Already Knows You DON'T Introduce Yourself

Instead, you probably want to add in a fun way to start a speech . For example, instead of introducing yourself in your class speech and starting in an awkward way, start with a startling statistic. Or start with a summary of your conclusion. Or, you could start the presentation with an inspirational quote.

Each of these presentation starters will help you lower your nervousness and decrease your awkwardness.

If you are delivering a speech in a speech competition or to an audience who doesn’t know you try this technique. Just introduce yourself by saying your name , the school you represent , and your topic . Make it easy. This way you get to your content more quickly and lower your nervousness.

Typically, after you get the first few sentences out of the way, your nervousness will drop dramatically. Since your name, school, and topic should be very easy to remember, this takes the pressure off you during the most nervous moments.

Obviously, follow the guidelines that your teacher or coach gives you. (The competition may have specific ways they want you to introduce yourself.)

How to Introduce Yourself in a Business Presentation — A Step-by-Step Guide.

How to Introduce Yourself in a Business Presentation-A Step-by-Step Guide

In a professional setting, when new people walk into a meeting and don’t know what to expect, they will feel uncomfortable. The easiest way to ease some of that tension is to chat with your audience as they come into the room.

By the way, if you are looking for a template for an Elevator Speech , make sure to click this link.

Step #1: Start with your name and company name (or organization).

This one is easy. Just tell your audience your name and the organization that you are representing. If your organization is not a well-known brand name, you might add a short clarifying description. For instance, most people outside of the training industry have never heard of The Leader’s Institute ®. So, my step #1 might sound something like…

Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company…

Still short and sweet, but a little more clear to someone who has never heard of my company.

Should you give your job title? Well… Maybe and sometimes. Add your title into the introduction only if your title adds to your credibility.

For example, if you are delivering a financial presentation and you are the Chief Financial Officer (CFO) of your company, you might mention that. Your title adds to your credibility. However, if the CFO is delivering a presentation about the value of joining a trade association, the CFO title adds little credibility. So, there is very little value in adding the title.

Step #2: Tell your audience what problem you can solve for them.

Identify the Problem You Solve for Your Audience

For instance, if my topic is how to deliver presentations, I have to determine why the audience would care. What problem will they have that I can help them with? For my audiences, the problem that I most often help people with is how to eliminate public speaking fear. Once I have the problem, I add that to my introduction by using the words, “I help people…”

Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company, and I help people eliminate public speaking fear.

However, if my topic is How to Close a Higher Percentage of Sales Presentations , I’d likely want to alter my introduction a little. I might say something like…

Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company, and I help people design more persuasive sales presentations.

I have expertise in both areas. However, I focus my introduction on just the expertise that is applicable to this audience. If I gave the first introduction to the second audience, they will likely respond by thinking, well, I don’t really get nervous speaking, so I guess I can tune out of this speech .

So, create a problem statement starting with, “I help people…” Make the statement apply to what your audience really wants.

Step #3: Share some type of proof (social proof works best) that you can solve this problem.

By the way, if you just do steps #1 and #2, your introduction will be better than most that you will hear. However, if you add Step #3, you will gain more respect (and attention) from your audience. Without adding some type of proof that you can solve this problem, you are just giving your opinion that you are an expert. However, if you can prove it, you are also proving that you are an expert.

This is the tricky part. For some reason, most people who get to this part feel like they haven’t accomplished great things, so they diminish the great accomplishments that they do have.

For instance, an easy way to offer proof is with a personal story of how you have solved that problem in the past.

A Few Examples of How to Introduce Yourself Before a Presentation.

For instance, one of my early clients was a young accountant. When I was working with him, he came up with the following introduction, “I’m Gary Gorman with Gorman and Associates CPA’s, and I help small businesses avoid IRS audits.” It was a great, audience-focused attention-getter. (No one wants to get audited.) However, as an accountant, it wasn’t like his company was getting a lot of five-star reviews on Yelp! So, he was kind of struggling with his social proof. So, I asked him a series of questions.

Me, “How many clients do you have?”

Gary, “Over 300.”

Me, “How many small business tax returns have you processed?”

Gary, “Well, at least a couple hundred a year for 15 years.”

Me, “So, at least 3000?” He nodded. “How many of your 300 clients have been audited since you have been representing them?”

He looked at me and said, “Well, none.”

So, we just added that piece of proof to his talk of introduction.

I’m Gary Gorman with Gorman and Associates CPA’s, and I help small businesses avoid IRS audits. In fact, in my career, I’ve helped clients complete over 3000 tax returns, and not a single one has ever been audited.

Here Is How I Adjust My Introduction Based on What I Want the Audience to Do.

For my proof, I have a number of options. Just like Gary, I have had a lot of clients who have had great successes. In addition, I have published two best-selling books about public speaking. I also have hundreds of thousands of people who listen to my podcast each week. So, I can pick my evidence based on what I want my audience to do.

For instance, if I’m speaking at a convention, and I want the audience to come by my booth to purchase my books, my introduction might sound like this.

Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company, and I help people eliminate public speaking fear. One of the things that I’m most know for is being the author of two best-selling books, Fearless Presentations and Mastering Presentations.

However, if I’m leading a webinar, I may want the audience to purchase a seat in one of my classes. In that case, my introduction might sound like this.

Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company, and I help people eliminate public speaking fear. For instance, for the last 20 years, I’ve taught public speaking classes to over 20,000 people, and I haven’t had a single person fail to reduce their nervousness significantly in just two days.

If my goal is to get the audience to subscribe to my podcast, my intro might sound like…

Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company, and I help people eliminate public speaking fear. One of the ways that I do this is with my weekly podcast called, Fearless Presentations, which has over one million downloads, so far.

Use the Form Below to Organize How to Introduce Yourself in a Presentation.

The point is that you want to design your introduction in a way that makes people pause and think, “Really? That sounds pretty good.” You want to avoid introductions that make your audience think, “So what?”

If you have a speech coming up and need a good introduction, complete the form below. We will send you your answers via email!

Can You Replace Your Introduction with a PowerPoint Slide?

Is it okay to make your first slide (or second slide) in your presentation slides an introduction? Sure. A good public speaker will often add an introduction slide with a biography, portrait, and maybe even contact information. I sometimes do this myself.

However, I NEVER read the slide to my audience. I often just have it showing while I deliver the short introduction using the guide above. This is a great way to share more of your work experience without sounding like you are bragging.

For tips about how many powerpoint slides to use in a presentation , click here.

Remember that There Is a Big Difference Between Your Introduction in a Presentation and Your Presentation Starter.

When you introduce yourself in a presentation, you will often just use a single sentence to tell the audience who you are. You only use this intro if the audience doesn’t know who you are. Your presentation starter, though, is quite different. Your presentation starter should be a brief introduction with relevant details about what you will cover in your presentation.

For details, see Great Ways to Start a Presentation . In that post, we show ways to get the attention of the audience. We also give examples of how to use an interesting hook, personal stories, and how to use humor to start a presentation.

by Doug Staneart | Podcasts , presentation skills

View More Posts By Category: Free Public Speaking Tips | leadership tips | Online Courses | Past Fearless Presentations ® Classes | Podcasts | presentation skills | Uncategorized

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25 English Presentation Phrases to Impress Your Audience

Does giving a presentation make you feel a little nervous?

Well, you’re not alone.

According to Forbes , giving a presentation makes 80% of us feel nervous !

The good news is that feeling nervous might be a good thing. This feeling pushes us to prepare ourselves better, and as long as you’re well prepared, you’ll do just fine.

So then, let’s take a look at how we can prepare ourselves to give amazing presentations in English. Today, we’re going to focus on the business English phrases you can count on (depend on) to make your presentation go more smoothly from start to finish.

But first, here are some tips to use when preparing for your presentation.

Download: This blog post is available as a convenient and portable PDF that you can take anywhere. Click here to get a copy. (Download)

Greeting Your Audience

You’re now standing in front of your audience. Before you begin your presentation, start by greeting your audience, welcoming them to the event and introducing yourself.

1. Good morning/afternoon/evening, everyone.

2. welcome to [name of event]..

Sample sentence: Welcome to our 3rd Annual Sales Leadership Conference.

3. First, let me introduce myself. I am [name] from [company].

Beginning your presentation.

After you have given an introduction, you are ready to begin speaking about your topic. Use these phrases to get started.

4. Let me start by giving you some background information.

Use this phrase to give your audience a brief overview of the topic you’ll be discussing. This is a good way to give them an idea of what’s going on and to bring them up to date.

5. As you’re aware, …

If you’re bringing up a topic that your audience already knows about or is aware of, then you can use this phrase to introduce this known topic.

Sample sentence: As you’re aware , the CEO of DHL Express has often said that globalization is here to stay.

Transitioning to the Next Topic

Before you move on to your next point, be sure to make it clear to your audience that you’re now starting a new topic. Let them know exactly what that new topic will be. The two phrases below are very similar in meaning, and they can both be used for transitions.

6. Let’s move on to…

Sample sentence: Let’s move on to our second sales strategy.

7. Turning our attention now to…

Sample sentence: Turning our attention now to the results of our 2016 customer survey.

Providing More Details

Use these phrases to tell your audience that you’ll be giving them a more detailed explanation of the topic. Both the words ‘expand’ and ‘elaborate’ mean to explain more fully.

8. I’d like to expand on…

Sample sentence: Now I’d like to expand on my point about increasing our market share.

9. Let me elaborate further.

Linking to another topic.

When making reference to a point you made earlier, or to remind your audience about something you said before, use these phrases to that link.

10. As I said at the beginning, …

This phrase lets you remind your audience about a point you made earlier. It can also be used to emphasize a point or theme.

Sample sentence: As I said in the beginning , we’ll see an increase in profit if we follow these five steps.

11. This relates to what I was saying earlier…

This phrase will help you make connections between ideas in your presentation. It shows that two different ideas are connected.

Sample sentence: This relates to what I was saying earlier about increasing production to meet the year-end demand.

12. This ties in with…

Sample sentence: This ties in with the way we’ve been doing business for the past 20 years.

Emphasizing a Point

Use these phrases to draw attention to an important point that you want your audience to note.

13. The significance of this is…

The word “significance'” is similar in meaning to “importance.”

Sample sentence: The significance of this is , if we complete this project on schedule, we’ll have more people available to work on the next project.

14. This is important because…

Sample sentence: This is important because any marketing effort we put in now will help to boost demand for our products in the long run.

15. We have to remember that …

Sample sentence: We have to remember that people are our most important resource.

Making Reference to Information

Very often, you may need to support your discussion points by drawing attention and making reference to information and data from studies, reports and other sources.

16. Based on our findings, …

Sample sentence: Based on our findings, 74% of our market is made up of teenagers who find our clothing line stylish and upbeat.

17. According to our study, …

Sample sentence: According to our study, 63% of working people in this city go directly to the gym after work.

18. Our data shows …

Sample sentence: Our data shows that more than 23% of men in this town who used to drive to work now prefer to save money and the environment by cycling instead.

Explaining Visuals

To present a clearer picture of your point, you may show your data, information or examples in the form of visuals such as charts, tables and graphs.

19. I’d like to illustrate this point by showing you…

The word “illustrate” means “show,” usually with examples, data or visuals.

Sample sentence: I’d like to illustrate this point by showing you a chart of the number of people in each age group who prefer to shop online.

20. This chart shows a breakdown of …

A “breakdown” refers to the detailed parts or figures that make up the total picture. A breakdown is often used in a presentation to show all the smaller parts behind something bigger.

Sample sentence: This chart shows a breakdown of the ingredients we use in our gluten-free products.

Restating Your Point

Sometimes in order to emphasize your point, you have to state it in a way that’s easier for your audience to understand and remember. This often involves rephrasing, simplifying or clarifying your point.

21. In other words, …

Use this phrase to rephrase or reword your point in another way.

Sample sentence: In other words , we need to change our current design to make it more attractive to older children.

22. To put it simply, …

Use this phrase to simplify points that are complex or difficult to understand.

Sample sentence: To put it simply , we’ll need you to work harder at making this launch a success.

23. What I mean to say is …

Use this phrase to explain your point in a way that’s easier for your audience to understand.

Sample sentence: What I mean to say is that we need to change the way we market our products.

Concluding Your Presentation

This is the very end of the presentation. You have said everything you need to say, and now you need to finish it nicely. You may also have some time for questions. If there is time for questions, invite your audience to ask any questions they have.

24. In conclusion, let me sum up my main points.

As part of your closing statement, “sum up” (summarize, state briefly) your speech by mentioning the main points of your speech.

25. Thank you for your attention. Now I am happy to answer any questions you might have.

End your presentation by thanking your audience and offering to answer their questions.

The Top 3 Tips for Preparing Your Business Presentation in English

1. have a plan.

Always have a plan. Spend some time thinking about not only what you’re going to say but how you’re going to say it.

If English isn’t your native language, it’s very important that you think about what language you’re going to be using. Think about all the vocabulary, phrases and grammar that will make your message clear and easy to understand.

What are the big ideas you want to explain for your presentation? Which words will express these ideas best? I recommend:

  • Have a clear goal in mind to help you stay on track and be logical. Whenever you feel lost during the presentation, just remember this clear, main goal. An example of a goal could be to convince potential clients to work with you. Whenever you don’t know what to say next, remember to focus on the advantages you want to present and on examples of what you did in the past to deserve their trust. Encourage them to ask you questions related to this goal.
  • Research content. If you know your facts, you already have the core of your presentation prepared. Write these facts down on topic cards, give out handouts (papers) with important information or include them on your PowerPoint slides.
  • Prepare the delivery. Rehearse giving the presentation several times. Some people like recording themselves, others prefer practicing in front of a mirror or having friends listen to them while presenting. Choose the method that works best for you.
  • Decide whether you are going to read or speak freely. Reading can sound unnatural, but you can use certain tricks to avoid this. You can underline important sentences which you can memorize, so that from time to time you can stop reading, say your memorized lines and look at the audience. In this way, reading can be made more natural. Make sure you slow down so that the audience can follow you.

Speaking freely is much better if you can remember everything you want to say, because you will seem more knowledgeable, prepared and confident. However, this can be more stressful.

2. Use Visuals

Using some visuals can make your presentation more entertaining, easier to understand and can get your points across more convincingly. My advice:

  • Decide whether you need a PowerPoint presentation or not. Do you have graphs, results or other things like this to show? Then yes, you need one. Are you just telling a story? Then you probably do not.
  • Do not fill your slides with too much information. Use a maximum of seven short lines of text—even seven can be too many. Highlight key words so the audience can see the main ideas right away. Use bullet points rather than full sentences.
  • If you are presenting graphs or charts , give the audience time to read them.  Do not show a huge table of data if they audience will not have time to read and understand it. Make sure you try reading each slide while timing yourself to see how long it takes, so you do not jump to the next slide too early during your presentation.

3. Structure Your Presentation Well

It is a common mistake to give an unclear and unorganized presentation. This happens when the presenter just starts speaking without a clear goal in mind. They might suddenly realize their allotted speaking time has ended, or that the audience is bored because they are not following what is being said. Here’s what you should do instead:

  • Decide on three main points (or less) that you want to make. Audiences can’t usually focus on more than three points.
  • Tell them from the beginning what points you will be making. Audiences like to know what to expect. Tell them the main goals of your presentation directly in the introduction.
  • Presenting main points: firstly, secondly, last but not least
  • Making additions: moreover, furthermore, in addition, besides, what’s more
  • Making purposes clear: in order to, so as to
  • Presenting reasons and causes: on account of, due to, since, seeing that
  • Presenting consequences: consequently, as a result, therefore
  • Expressing contrast: in spite of, despite, although, even though, however, nevertheless, in contrast, on the contrary

So with this, you’ve mastered the 25 most commonly used phrases used in presentations and my three favorite tips.

Once you learn them, I think you’ll find them very useful to you in any presentation.

Become familiar with them and I promise you’ll feel much less nervous in your next presentation.

And One More Thing...

If you like learning English through movies and online media, you should also check out FluentU. FluentU lets you learn English from popular talk shows, catchy music videos and funny commercials , as you can see here:

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If you want to watch it, the FluentU app has probably got it.

The FluentU app and website makes it really easy to watch English videos. There are captions that are interactive. That means you can tap on any word to see an image, definition, and useful examples.

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FluentU lets you learn engaging content with world famous celebrities.

For example, when you tap on the word "searching," you see this:

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FluentU lets you tap to look up any word.

Learn all the vocabulary in any video with quizzes. Swipe left or right to see more examples for the word you’re learning.

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FluentU helps you learn fast with useful questions and multiple examples. Learn more.

The best part? FluentU remembers the vocabulary that you’re learning. It recommends examples and videos to you based on the words you’ve already learned. You'll have a truly personalized experience.

Start using FluentU on the website with your computer or tablet or, better yet, download the FluentU app from the iTunes or from the Google Play store .

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how to introduce a business presentation

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How To Introduce Your Company Effectively In A Presentation

An ideal introduction includes…, what you should and shouldn’t do:.

  • Try The Elevator Pitch:
  • Pay Attention To Body Language:
  • Stay Away From Jargons and Fancy Words:
  • Understand Your Audience:
  • Discussing Your Services/Ideas:
  • Discuss Solutions:
  • Discuss How And Why You Stand Apart From The Crowd:
  • Pay Attention To Visual Presentation As Well:

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Home Blog Presentation Ideas About Me Slides: How to Introduce Yourself in a Presentation

About Me Slides: How to Introduce Yourself in a Presentation

how to introduce a business presentation

From conference talks to client demos, it’s always essential to include an About Me slide in any presentation you are giving. Introducing yourself early into the presentation helps build a better rapport with the audience.

You can start with several fun facts about me slide to break the ice or go for a more formal professional bio to explain your background and what makes you qualified to talk about the topic at hand. At any rate, your goal is to get the audience on your side by revealing some of your personality. 

How to Introduce Yourself in a Presentation: 4 Approaches 

It’s a good practice to include self-introduction slides at the beginning of your presentation. If you are looking to answer how to introduce yourself professionally, typically somewhere after the title, opening slide , and the main agenda. However, the presentation structure will be somewhat different depending on whether you are presenting to a new audience or a group of people familiar with (e.g., your team, clients, or business partners). 

Here are four about me slide ideas you can try out, plus an About me template you can use to present yourself in a presentation. 

how to introduce a business presentation

1. Mention Your Name and Affiliations

Start with the introduction basics. State your name, company, title/position, and several quick facts about who you are and what you do. Even if you present to a familiar audience, a brief recap is always welcome. 

To keep things a bit more engaging, consider adding some lesser-known facts about yourself. For example:

  • Your interests 
  • Recent accomplishments
  • Testimonial/quote from a team member 
  • Fun nicknames you got 

The above can be nice ice breakers for less formal team presentations, project updates, or catch-ups with clients. 

Here are several unique About Me examples you can try out:

For a client case study presentation : 

“Hi, I’m Lynda, Chief Customer Success Specialist with Acme Corp. (Also, someone you thought was a chatbot for the first few encounters)

47 NPS | 15% Churn Rate | 40% repeat purchase rate”

For a team after-action review presentation :

Mike, Project Manager at Cool Project

(aka Maximizer)

Personal Project stats:

387 Slack messages answered

56 cups of coffee consumed

Project profit gross margin: $1.2 million 

2. Work On Your Elevator Pitch 

One of the best ways to introduce yourself in a presentation is to share a punchy elevator pitch. This works extra well if you are presenting to a new audience. 

An elevator pitch is a concise statement (1-2 sentences) that summarizes your unique strengths, skills, and abilities and explains how these can benefit your listener. 

It’s nice to have one ready for your presentations and networking in general since it helps you immediately connect with new people and communicate your value. 

Writing a solid elevator pitch may require several attempts and iterations. But the sooner you start — the faster you’ll arrive at the best formula! 

To get your creative juices flowing, here are several elevator pitch ideas you can incorporate in an introduction slide about yourself. 

For professionals: 

“Certified Salesforce Administrator, data visualization specialist, and analytics for top SaaS brands. I help businesses make more sense of their data to drive better outcomes”.

For a mentor :

“Adjunct professor of creative writing at Columbia University, published author, former lifestyle editor at Esquire, the New York Times. I can teach you how to find, shape, pitch, and publish stories for web & print.”

For a student: 

“Third-year Marine Biology student at Denver State Uni. Volunteer at Lake Life Protection NGO, climate change activist, looking to expand my research about water conservation”.

3. Answer Popular Questions or Assumptions 

If you are a frequent presenter , chances are you get asked a lot of the same “About Me questions” after your speeches and during the networking bits. So why not address a roaster of these in your About Me slide? Select 4-5 most common questions and list them as quick FAQs on your slide deck. 

4. Focus on Telling a Story 

Strong introductions are personable. They are meant to offer a sneak-peak into your personality and the passion behind your work. That’s why for less formal presentations, you can (and should!) start with a short personal story. 

Remember: reliability is important to “click” with your audience. 

For instance, neuroscience research of political ads recently found that ads featuring real people performed better than those with genetic stock footage. Among viewers, emotional engagement and memory encoding (recall) increased dramatically when political ads showed relatable people. 

The same holds true for commerce. In 2015, GE launched a viral “What’s the Matter With Owen?” video ad series to attract more young talent to the company. The clips featured a relatable protagonist, struggling to explain what his work at GE entails e.g. that the company isn’t building railroads, but actually does some very innovative pilots. Many engineers related to the promo and work applications to GE shoot up by 800% ! 

As the above examples show, a good relatable story can go a long way. So think about how you can make a PowerPoint presentation about yourself more representative of who you really are as a person. 

How to Give a Presentation About Yourself: 4 Fool-Proof Tips

On other occasions, you may be asked to give a full-length “about me” presentation. Typically, this is the case during a second interview, onboarding , or if you are in attending a training program or workshop where everyone needs to present themselves and their work. 

Obviously, you’ll need more than one good about me slide in this case. So here’s how to prepare a superb presentation about me. 

What to Put in a Presentation About Yourself?

The audience will expect to learn a mix of personal and professional facts about you. Thus, it’s a good idea to include the following information: 

  • Your name, contact info, website , social media handles, digital portfolio .
  • Short bio or some interesting snippets. 
  • Career timeline (if applicable).
  • Main achievements (preferably quantifiable).
  • Education, special training.
  • Digital badging awards , accolades, and other types of recognition.
  • Something more personal — an interest, hobby, aspiration. 

The above mix of items will change a bit, depending on whether you are giving an interview presentation about yourself or introduce yourself post-hiring. For example, in some cases a dedicated bio slide may be useful, but other times focusing on main achievements and goals can be better.

That being said, let’s take a closer look at how to organize the above information in a memorable presentation. 

P.S. Grab an about me slide template to make the design process easier! 

how to introduce a business presentation

1. Create a List of “Facts About Me”

The easiest way to answer the “tell me about yourself” question is by having an array of facts you can easily fetch from your brain. 

When it comes to a full-length about me presentation , it’s best to have a longer list ready. To keep your brainstorming process productive, organize all your ideas in the following buckets: 

  • Key skills (soft and hard)
  • Educational accolades, training
  • Accomplishments and other “bragging rights”
  • Personal tidbits (a.k.a. fun facts ) 

Once you have a list, it gets easier to build a series of slides around it. 

2. Think Like Your Audience 

Most likely you’d be asked to make a presentation about yourself by a recruiter. There’s a good reason why many ask this — they want to determine if you are a good “cultural fit” for their organization. 

After all, 33% of people quit within the first 3 months of accepting a new job. Among these:

  • 43% of employees quit because their day-to-day role was different than what they were told it would be during the hiring process.
  • 32% cite company culture as a factor for leaving within the first three months. 

About me presentations often serve as an extra “filter” helping both parties ensure that they are on the same page expectations- and work style-wise. Thus, when you prepare your slide deck, do some background company research. Then try to align the presentation with it by matching the company tone, communication style, and cultural values. 

3. Include Testimonials and Recommendations

Use the voice of others to back up the claims you are making in your presentation. After all, trumping your own horn is what you are expected to do in such a presentation. But the voices of others can strengthen the claims you are personally making. 

Depending on your role and industry, try to sprinkle some of the following testimonials: 

  • LinkedIn recommendations
  • Quotes from personal or professional references
  • Social media comments 
  • Data metrics of your performance
  • Funny assessments from your colleagues/friends 

The above not just strengthen your narrative, but also help the audience learn some extras about you and your background. Testimonial slides can be of help for this purpose.

4. Include a Case Study 

One of the best ways to illustrate who you are is to show what you are best in. Remember, an about me presentation often needs to “soft sell” your qualifications, experience, and personality. 

One of the best ways to do that is to showcase how you can feel in a specific need and solve issues the business is facing. 

So if you have the timeframe, use some of the ending slides to deliver a quick case study. You can present: 

  • Short retrospective of a past successful project
  • Before-after transformations you’ve achieved 
  • Spotlight of the main accomplishments within the previous role 
  • Main customer results obtained
  • Specific solution delivered by you (or the team you’ve worked with) 

Ending your presentation on such a high note will leave the audience positively impressed and wondering what results you could achieve for them.

To Conclude 

It’s easy to feel stumped when you are asked to talk about yourself. Because there are so many things you could mention (but not necessarily should). At the same time, you don’t want to make your introduction sound like a bragging context. So always think from the position of your audience. Do the facts you choose to share benefit them in any way? If yes, place them confidently on your About Me slides! 

1. Personal Self Introduction PowerPoint Template

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2. Self Introduction PowerPoint Template

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6. Modern Resume Presentation Template

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how to introduce a business presentation

Don't start your work presentations by simply saying 'hello.' Here's how to be more engaging in the conference room.

  • I'm a public-speaking expert, and I've trained many executives and senior teams.
  • I tell all of them to stop starting work presentations with a salutation or a "hello."
  • Instead, you should engage your audience by telling a story or asking a question.

Insider Today

I'm sure you've sat through plenty of presentations where the presenter starts with a polite salutation like, "Hello, thank you for having me here today," or, "I am so glad to be here" — often followed by their name and professional résumé . Sometimes, if it's an internal meeting, you get the same salutations followed by an agenda slide with bullet points and the presenter narrating it.

As a public-speaking coach who has worked with many executives and senior teams, I know how to make work presentations more engaging. Here's how you should change your approach.

If you stick to your old ways, you aren't leaving a memorable first impression

Your audience is thinking three things when you walk into that conference room or onto that stage: Who is this person, why should I care, and how are they going to solve my problem?

Let's face it: Most people are more interested in how you will solve their problem than in you and your professional résumé. So let's flip the script a bit. Start with the solution to their problem, briefly talk about yourself for credibility, and then give them a reason to care.

Instead, try to capture their attention

Begin your presentation with a hook or a story — something that grabs their attention right from the start. For instance, your hook might be, "Did you know this?" or "What if that?" It could also be a short story that humanizes your services or products.

Most presentations are predictable; wouldn't it be better for both your time and your audience if you could introduce an element of surprise?

Some might feel it rude not to thank the organizer or greet the audience, so I suggest finding another place in your presentation for this. Here's a good structure:

Intro: "What if you could be a more confident and credible presenter? What if you could engage with your audience so they remember your products or services?"

Credibility: "My name is Meridith, and I've been coaching entrepreneurs and executives on how to speak with spark for over a decade, and I am really excited to be here. I want to thank [insert name] for inviting me to share the afternoon with you."

Solution: "Today, I will give you three ways to make your audience remember your products and services, helping you stand out in a competitive market. Let's get this party started!"

You could also try to form a personal connection

Often, presentations lack a personal touch. Try sharing a relevant personal anecdote or experience that relates to your topic. This not only makes your work presentation more relatable but also helps to establish a deeper connection with your audience.

For example, you could say: "When I was younger, I often hid in the back of the classroom, hoping the teacher wouldn't call on me because I didn't want to sound stupid or have the wrong answer. Later in life, I discovered acting and improv comedy . It was through the practice of these two art forms that I developed my confidence and learned how to engage more courageously with others. Today, I will give you solutions for how you can also better engage your audience with spark."

Try to encourage interaction

At the very least, you should try to engage your audience from the beginning — whether in person or on virtual calls. You can ask a thought-provoking question or propose a challenge that involves them directly. This approach shifts the dynamic to more interactive and engaging sessions.

If you implement any of these suggestions, you can make your presentation memorable and impactful immediately. And you'll most likely get a larger return on your investment of time and energy.

In today's fast-paced world, where attention spans are increasingly shorter than ever, it's crucial to grab and hold your audience's attention from the very beginning. By doing so, you set the stage for a more engaging and productive interaction. So challenge yourself to break free from presentation norms and embrace a style that resonates deeply with your audience and leaves a lasting impression.

how to introduce a business presentation

Watch: A public speaking champion reveals 3 keys to nailing your business presentation

how to introduce a business presentation

  • Main content

FPPT

Effective Ways To Introduce A Business Presentation

We all know and understand how important an introduction is! Whether it is in an article, a book or even when meeting new people, if you fail to make an impressive introduction then no one is going to bother about what comes next. This is the chief governing principle!

On the same lines, a business presentation should also follow the same guidelines. If your introduction is not impressive, there is a big possibility that you will be hearing crickets and possibly snoring sounds. To put things into perspective, when you are searching the internet looking for something to read, what catches your attention at first glance? The title obviously and then there is the introduction and you are not going to read ahead if it is anything short of impressive.

Effective Ways To Introduce A Business Presentation

The same principles must also be followed when creating a business presentation. So let’s learn some effective ways to introduce a business presentation

  • Introduce Yourself: Before straight away starting off with your presentation, it is best to introduce yourself and tell something about yourself to the audience . It should be kept brief, something on the lines of your name, company and the position that you hold in the company. And don’t forget to welcome your audience.
  • Purpose of Your Presentation: After introducing yourself, you should discuss the purpose of your business presentation with your audience. This should include the why of the presentation, that why are you giving this presentation. Say, if your company is launching a new product, then you should first give specific information regarding the product.
  • Explanation: After the first two points, for an effective introduction, explain to your audience what the presentation is about. As mentioned above, if your company is launching a new product, you can list out certain information about the product like features and such.

An effective business presentation should also be very creative to catch the attention of the people. You can either create your own slides from scratch or can even use PowerPoint templates. There are many websites which offer free downloadable business templates like business intelligence presentation templates, or marketing templates.

So before jumping to the body of your presentation, spend a bit more time to create a catchy introduction, something to capture the attention of your audience!

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how to introduce a business presentation

The new world is here for the legal industry… are you ready or not?

February 5, 2024 · 5 minute read

Here are some important insights from the 2024 Report on the State of the Legal Market.

Law firm leaders must face a set of irrefutable facts. The legal market has been fundamentally altered over the past 15 years and there’s no going back. Ever-accelerating change, increasingly driven by generative artificial intelligence, is the new status quo.  

The latest Thomson Reuters 2024 Report on the State of the US Legal Market surveys a sector that’s still feeling aftershocks from the tectonic shifts of the past decade. Greater power lies in the hands of clients and has ebbed away from their outside counsel. Clients are more aggressive about tiering work to lower-cost firms to slash costs. As the report’s executive summary notes,   

“ O nly recently have we begun to understand more completely the full impact of this fundamental market shift. ”

The report details the transition from the 2010s (“the Transactional Decade,” noted for near-zero interest rates, easy-to-borrow money , and strong performances for law firms’ transactional practices) to the 2020s, in which law firm growth has become pegged to counter-cyclical practices like litigation, bankruptcy, and labor & employment .  

Key to law firm performance

A volatile decade to date 

Certainly, there has been good news for law firms of late, as the report notes that 2023 was a generally positive year for the sector. Worked rates were up 6%, fees worked were up 7.3%, and attorney headcount was up 3.3%. But a longer-term view shows a decade that so far has been defined by yo-yoing volatility: law firm demand growth spiked in 2021, sank in 2022, and was barely up last year.  

Among the report’s other discoveries:  

There’s a growing bifurcation between large and mid-size law firms

While the largest firms have been cutting associate headcount, midsize firms are filling their associate ranks aggressively. And midsize law firms led the market for demand growth in 2023, growing by an average of 2.4%. Am Law 100 firms, by contrast, posted flat demand growth.  

Profitability remains a problem

The one-two punch of declining productivity and declining realization is flattening law firm profitability growth, enough that rate increases and declining expenses aren’t having a strong enough counter-effect.  

Some returns to form are visible

Buyers of legal services are reverting to prior preferences when selecting outside counsel, looking for specialist knowledge, responsiveness, and global breadth.  

Generative AI: which path will the future take? 

An unavoidable topic in every law firm office is how generative AI could transform the industry. The report digs into the promises and the many potential implications of GenAI.  

For one thing, the report found that only half of large law firms say they have an overarching digital transformation strategy at the c-suite level, even as Gen AI keeps evolving and its usage soars. Indeed, many legal professionals are well aware of Gen AI’s potential, agreeing that it could enhance productivity and efficiency (45% of those surveyed agree) and free up time for higher-level tasks (38%).  

What could the AI future hold for law firms? The report lays out three potential scenarios.   

Sea change, but lifting all boats

Here Gen AI boosts client value (by enabling faster and improved services) along with law firm profits. It’s Gen AI as a fundamental change agent: affecting team composition within law firms, as roles for AI-trained lawyers and legal technologists increase, and altering the traditional path of associate to partner. Law firm pricing models and internal training methods are transformed.  

Clients seize full control

In this scenario, clients use Gen AI to “assert further control over legal services, diminishing law firms’ traditional roles to an even greater extent and enabling the vast majority of the technology’s value to be claimed by clients at the expense of firms.” Armed with Gen AI, clients will shift most of their legal work in-house, using outside counsel only for final validations. The implications for law firms, whether it’s slashed pricing models and capped fees or strong competition from non-traditional legal providers like software vendors, are foundational and troubling.  

Nothing really changes

Then there’s the “status quo” narrative in which Gen AI winds up not having much of an impact on law firms. The technology enhances knowledge management, search functions and mundane diligence tasks, and changes some job responsibilities, but its effects on legal practices and firm-client relationships are relatively minor.  

The challenge for law firms is deciding which of these futures appears most likely. The report notes that most firms seem to be working towards the “sea change” scenario, and that placing a bet on the “nothing really changes” outlook holds the most risk. Because while “for now, use cases for generative AI in law firms are primarily internally focused, that will rapidly change over time.” Over the next decade, Gen AI stands to greatly transform legal work structurally and logistically, affecting everyone from legal clerks to senior partners.  

As the report notes, “It is important for law firm leaders to understand that this evolution will happen with or without them.”  

Get comfortable with the uncomfortable

Dealing with new market realities means making, especially for veteran lawyers, uncomfortable and often unwelcome changes in perspective. The training that you received, the experience that you’ve gained are obviously valuable. But they also won’t equip you well for a future that, in many cases, is already here. The more open that you are to new ways of thinking, the better you’ll be able to adapt and prosper.   

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  • Legal Topics

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EU AI Act: first regulation on artificial intelligence

The use of artificial intelligence in the EU will be regulated by the AI Act, the world’s first comprehensive AI law. Find out how it will protect you.

A man faces a computer generated figure with programming language in the background

As part of its digital strategy , the EU wants to regulate artificial intelligence (AI) to ensure better conditions for the development and use of this innovative technology. AI can create many benefits , such as better healthcare; safer and cleaner transport; more efficient manufacturing; and cheaper and more sustainable energy.

In April 2021, the European Commission proposed the first EU regulatory framework for AI. It says that AI systems that can be used in different applications are analysed and classified according to the risk they pose to users. The different risk levels will mean more or less regulation. Once approved, these will be the world’s first rules on AI.

Learn more about what artificial intelligence is and how it is used

What Parliament wants in AI legislation

Parliament’s priority is to make sure that AI systems used in the EU are safe, transparent, traceable, non-discriminatory and environmentally friendly. AI systems should be overseen by people, rather than by automation, to prevent harmful outcomes.

Parliament also wants to establish a technology-neutral, uniform definition for AI that could be applied to future AI systems.

Learn more about Parliament’s work on AI and its vision for AI’s future

AI Act: different rules for different risk levels

The new rules establish obligations for providers and users depending on the level of risk from artificial intelligence. While many AI systems pose minimal risk, they need to be assessed.

Unacceptable risk

Unacceptable risk AI systems are systems considered a threat to people and will be banned. They include:

  • Cognitive behavioural manipulation of people or specific vulnerable groups: for example voice-activated toys that encourage dangerous behaviour in children
  • Social scoring: classifying people based on behaviour, socio-economic status or personal characteristics
  • Biometric identification and categorisation of people
  • Real-time and remote biometric identification systems, such as facial recognition

Some exceptions may be allowed for law enforcement purposes. “Real-time” remote biometric identification systems will be allowed in a limited number of serious cases, while “post” remote biometric identification systems, where identification occurs after a significant delay, will be allowed to prosecute serious crimes and only after court approval.

AI systems that negatively affect safety or fundamental rights will be considered high risk and will be divided into two categories:

1) AI systems that are used in products falling under the EU’s product safety legislation . This includes toys, aviation, cars, medical devices and lifts.

2) AI systems falling into specific areas that will have to be registered in an EU database:

  • Management and operation of critical infrastructure
  • Education and vocational training
  • Employment, worker management and access to self-employment
  • Access to and enjoyment of essential private services and public services and benefits
  • Law enforcement
  • Migration, asylum and border control management
  • Assistance in legal interpretation and application of the law.

All high-risk AI systems will be assessed before being put on the market and also throughout their lifecycle.

General purpose and generative AI

Generative AI, like ChatGPT, would have to comply with transparency requirements:

  • Disclosing that the content was generated by AI
  • Designing the model to prevent it from generating illegal content
  • Publishing summaries of copyrighted data used for training

High-impact general-purpose AI models that might pose systemic risk, such as the more advanced AI model GPT-4, would have to undergo thorough evaluations and any serious incidents would have to be reported to the European Commission.

Limited risk

Limited risk AI systems should comply with minimal transparency requirements that would allow users to make informed decisions. After interacting with the applications, the user can then decide whether they want to continue using it. Users should be made aware when they are interacting with AI. This includes AI systems that generate or manipulate image, audio or video content, for example deepfakes.

On December 9 2023, Parliament reached a provisional agreement with the Council on the AI act . The agreed text will now have to be formally adopted by both Parliament and Council to become EU law. Before all MEPs have their say on the agreement, Parliament’s internal market and civil liberties committees will vote on it.

More on the EU’s digital measures

  • Cryptocurrency dangers and the benefits of EU legislation
  • Fighting cybercrime: new EU cybersecurity laws explained
  • Boosting data sharing in the EU: what are the benefits?
  • EU Digital Markets Act and Digital Services Act
  • Five ways the European Parliament wants to protect online gamers
  • Artificial Intelligence Act

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  5. 34 Free Business Introduction Letters (PDF & MS Word) ᐅ TemplateLab

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