personal statement sample for mba application

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Mba personal statement examples.

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MBA Personal Statement Sample Essays & Tips

Your academic record, GMAT scores, and GPA are important factors in the MBA application process. But, more than that, business schools ultimately care about who you are and whether you would be a good fit for their program. This is where your application essays come in. The goal here is to complete the picture that your scores and stats began sketching. Take your time when writing these essays. They will form the image the admissions committee will see before they meet you at your interview. Write, edit, and edit again. Be sure there are no spelling or grammatical errors in your essay. You want your portrait to be clean and clear. Once you are satisfied with your essay, ask a trusted friend, mentor, or admissions pro to read it. A fresh pair of eyes can often see things that you can’t.

7 tips for creating the best MBA essays

Here are some important things to remember when writing your MBA essays.

• Show who you are in a background essay Use this opportunity to reveal your values and personality, the obstacles you’ve overcome, and the seminal experiences that have shaped you into the person you are today. No two people have the same history. Use stories and examples to make your background bright and stand out to demonstrate what makes you special. Discuss how your history has brought you to this point. What is there in your background that compels you to pursue an MBA at this time?
• Show your direction in the goals essay Use this opportunity to show that you have clear direction and purpose based on experience and planning. Business school is not another opportunity to “find yourself.” Even if you have had one career path and will use your MBA to launch another career, this essay must describe the reasons behind your career-change, your new goals, and how the program will help you achieve them.
• Use your optional essay to explain negatives in your stats If your GPA was lower than you would have liked early in your undergraduate education, use your essay to show how you learned from this experience. Everyone makes mistakes. How you deal with your mistakes shows a lot to the admissions committee – determination, discipline, success, resilience, and breadth of experience are qualities that will serve you well in your MBA studies and later in life. Be sure that you explain your negatives and don’t try to justify them. Show that you understand the mistake you made, learned from it and changed as a result of processing the experience. That response shows maturity. Justifying – instead of learning or changing – is a sign of immaturity. MBA programs want mature adults. Almost all of them have made mistakes.
• Say what you mean, and mean what you say Admissions committees read thousands of essays during each admissions round. A concise, well thought-out essay will have them reading yours to the end.  You need examples and stories to support your statements and make your essay interesting and readable. Each of these needs to be to the point. These professionals are trained to spot an essay that is full of fluff and without substance.Avoid rambling and the use of keywords that you think the reader wants to see. A non-substantive essay will lead the reader to conclude that you, too, are without substance.
• Find your passion This relates to tip #4 above. You want to grab the reader right away and create an essay that will keep their attention to the very end – and leave them wanting to meet you and get to know you even better. In other words, offer you a coveted interview! Find a theme, and weave it throughout your essay. If you can identify a passion that you had from an early age and follow it through the different stages of your life, you will have an interesting, readable essay. Connect your passion to your childhood and you professional and extracurricular experiences and accomplishments. Demonstrate how your passion will influence your future career and serve the community at the school you want to attend.
• Focus on your professional experience and achievements Not everyone has a passion that they have carried with them throughout their life. However, since you are planning on attending an MBA program, you must have had professional and personal achievements. Highlight your professional skills and successes, as well as personal accomplishments. Show how these experiences and achievements have brought you to this point, and how they have influenced your long-term plans and reasons for pursuing an MBA.
• Highlight your experience in your EMBA essay An applicant to an Executive MBA program is an executive or manager currently in the workforce, usually with at least eight years of business experience. As an EMBA student you will be expected to excel in your coursework while continuing to hold down your full-time job. You must demonstrate significant leadership, impact, potential, and the legitimate need for the degree to be accepted. Highlight your current responsibilities and recent achievements, as well as your skill sets. Discuss your goals and how an EMBA will help you reach them. Include how you will positively impact the community at the program you are applying to.

Read MBA Personal Statement Examples

Now that you have the tools to write your compelling essay, check out our sample MBA application essays to see what you will be able to accomplish.

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10 MBA Personal Statement Examples: How To Write An Application Essay That Will Impress Ivy League Business School Admissions Committees. {Tips + Samples}

Figuring out what to include in your mba personal statement can be tough. but you can write an impressive mba essay if you read successful goal statements that have followed the correct format..

In this article, Dorian Martins guides business school applicants on:

• how to write an MBA application essay,
• what to include in an MBA Personal Statement
• and what essay format to follow.

Each point features MBA essay examples that impressed the admissions committees of various business schools. 

Ready to learn how to write an MBA personal statement?

This resource starts with a definition of an MBA personal statement.

An MBA personal statement is the gateway to your goal. In some schools, it is referred to as a  goal statement or a statement of purpose. It is a document that convinces members of an admission committee of your suitability as a candidate in a Department of Business Administration and therefore able to pursue your MBA or Related MBA dual degree .

A poorly written MBA essay will only make the ad coms reject you. The first step in writing the personal statement for business school, would be discovering what to include in the personal statement and what the professors expect your MBA essay to say.

Here’s a tip from an expert:

Without further ado, let’s dive into the nitty gritty of writing a kickass personal statement for your MBA application.

Conduct A Research On the Business School and the MBA Program 

Why this program? What motivated you to apply to this business school?

To explain why you are a good fit , you need to do a great deal of research.

Every Business School is different in one way or another. They have unique missions, values, and goals. Understanding that will help you hit the sweet spot.

You need to reason the motivation behind your application. Self-reflection is one part of it. The other one is research.

Doing research is the foundation for good writing . It is the first step to take in learning how to write an MBA personal statement.

You need to find out what these schools seek in candidates. Also, get acquainted with the goals of their programs.

Typically, students apply to 2-3 schools the least. Cover every school and program you will apply for.

When you know their goals, you can detail how you can contribute. That’s what schools want. They want to see how you fit in the picture.

Get to know more about the school culture. It would help in your MBA personal statement. Use that information to show that you belong there.

Here’s an example of what good research can do. This essay is packed with Harvard-specific information.

Conducting Research

But how do you approach the research? You’re probably wondering. Listed below are some research suggestions that will help you use the right MBA essay format:

• Reach out to department heads for insights
• Check out the school’s website
• Find about events conducted by Business Schools
• Look into previous or current students’ profiles
• Get in touch with current or previous MBA students
• Learn about special opportunities that a school offers (entrepreneurship training, startup funding, great summer job options, etc.)
• Head to the school’s online communities such as forums and social media groups

It can help if you outline specifics for each program. Create bullet points that you find useful. This can be your preparation for writing.

Look at the bigger picture rather than the numbers. Remember that you don’t need to reflect every virtue they want. This is just for inspiration.

The research can help you see yourself as an asset. It can bring you closer to the school you desire. Thus, you’ll feel more confident when you start writing.

Focus on Specific Question when writing your MBA Personal Statement. 

The most beautiful MBA personal statement can be worthless if it’s not specific. The admission committee needs an answer, not an autobiography .

Make sure that you address the question at hand in your MBA application essay.  Don’t waste space and time on non-related information.

The need to present yourself in the best light can do damage. It can get you to take the wrong path.

Sample A MBA Personal Statement

This Sample MBA Personal Statement by written Sandra Onah does a good job of this.

The information on in your statement of purpose must focus on the specific question you intend to answer.Yes, it ‘s important to write about your strengths and positive experiences. But even then, your essay must be focused on the theme and question you intend to explore. If an information isn’t related to the lead question you intend to answer, skip it.

Resist the urge to ramble. You have a limited word count. Use it wisely.

Sample B MBA Personal Statement

Take a look at another MBA Essay example. The student jumps straight to the point. That’s how it should be done.

Writing an MBA personal statement can seem easy at the start, but the truth is, the introduction is where you hook the readers. The point where students tend to break away is the introduction. They have the need to set the tone. However, it’s better to start strong with a suitable topic.

You don’t need an elaborate introduction. Begin with specifics right away. The less irrelevant information you include, there’ll be more room for examples.

To ensure that you aren’t beating around the bush, ask yourself this:

Is this sentence relevant?

Repeat this question for every sentence you write. If the answer is no, delete it.

Pay attention to lengthy sentences. They often consist of excess words or information. You can use a proofreading and editing tool  that will point them out.

Be Yourself in your MBA Personal Statement.

Show what makes you unique. Don’t just aim to tick all the boxes.

There will be hundreds of others who will try to fit in. They’ll list everything that the school wants.

But there’s nothing special there. Nothing that will make them stand out.

Don’t write what the committee wants to hear. That is a mistake. There’s no original value in trying to mimic them.

Schools want character. They want unique personalities that can add to the diversity.

Innovators and entrepreneurs are always considered to be different. People that can be noticed in the crowd are the leaders.

Give your MBA personal statement something special by showing who you are. Don’t be scared to open up and break the mold.

Your experiences and life path can ensure originality. Put the focus on that.

No one else has had the same life as you. There lies your advantage. Think about what makes you non-traditional.

Do you want an example? This is an sample MBA personal statement from a student applying to Stanford. The story he shared is memorable and different.

You can also show your vulnerabilities or express your humor. Don’t hide your humanity.

Think about how your experience ties to the MBA program. What made you go in this direction?

Show who you are and you won’t risk blending in. You don’t need to be driven by world peace. The only thing you need is to be yourself.

Write about Your Passions in your MBA Statement of Purpose.

“You have to be burning with an idea, or a problem, or a wrong that you want to right. If you’re not passionate enough from the start, you’ll never stick it out.”

― Steve Jobs .

Show the business school admissions committee that you can stick it out. Tell them how passionate you are.

Passion tends to ignite us. It can light that fire within you and fill you with inspiration. Use your passion to create a compelling MBA personal statement.

People without passions are usually people without enthusiasm. No Business School wants that. They aim to shape future leaders – and future leaders need to be driven.

If you opted for an MBA program, you probably have a business goal. What do you want to accomplish?

Do you see yourself as a startup owner? Do you want to run a sustainable business? Tell the admission committee where your interests lie.

Mrs. Amaka F. Onyeabor does this very well, Not only does she show that she’s a good business leader, she uses storytelling to demonstrate her passion for her field of study.

Here’s how she made the most of this MFA Essay format:

By applying to a business school, you are pursuing your dream. Which only shows that you are a person of action. You dare to take charge of your circumstances.

Writing about what excites you will make the essay more impressionable. Passion can give your MBA essay some power.

However, you need to find the right question that can handle this topic. For example, “Introduce yourself.”

Sample C MBA Personal Statement

Here’s a sample MBA personal statement and how you can introduce yourself through your passion:

Learn from this example how to approach the topic. You want to go back to the roots. Explain what planted the seed that grew into this devotion.

The origin of passion is always thrilling to read about. It helps the readers understand your aspirations better. What’s more, it helps them see potential in you to write just the perfect MBA essay.

Tell Your Story, Not Your Resume.

Every piece of the admission puzzle has its role. What you wrote in the resume and cover letter  is behind you. You can’t retell the same information over and over again.

Now, it is time to focus on your story.

Forget about methodology and chronology. It’s time to get personal.

The purpose of the essay is to get to know the candidates. Praising your GPA and listing your work experience won’t help. You need to make the essay captivating.

Take on the role of a storyteller and draw the readers in. This is your chance to let your personality shine through.

Use vivid language and descriptions. Illustrate situations and emotions that were present at the time. Bring your story to life.

Here’s another sample MBA personal statement that shows the impact of storytelling. This MBA letter of intent or application essay captures your attention with the very first sentence. It takes you on a journey.

To prepare yourself, read some books for inspiration. Observe how good storytellers do it. Read articles on how to write an MBA essay. You could even read previous samples of MBA personal statement to draw inspiration on how to write yours.

The success stories of entrepreneurs  can stimulate your ideas. You can learn from their story and their writing style.

Here are a few more methods for telling a story effectively:

• Choose a central message or the moral of the story.
• Progress the story towards central moral.
• Build compelling plots on obstacles and conflict.
• Stick to the clear structure: introduction, action, climax, and resolution.
• Don’t’ complicate it. Eliminate unnecessary backstory.
• Use your own voice and writing style.

Your MBA Statement Of Purpose Must Reflect Your Leadership Qualities

Leaders build companies from the ground up. Leaders inspire people. They take proper actions in the present for a better future.

Business schools want leaders. Show them that you are one.

But stating “I am a leader” won’t do. Nor will the statement “I want to be a successful leader” help. Your MBA statement of purpose needs to show that you have what it takes.

Give insight into your motivations, capabilities, and strengths. Emphasize experiences that present you as a proactive person. When was the time when you took charge?

Don’t stress if you can’t spot such an experience right away. Think harder.

You don’t need to be the team captain to prove your leadership skills. They can be seen in many ordinary situations.

Let’s say that you organized painting the benches in your neighborhood.

You gathered people together and led them to a set goal. You made a change in your community. This portrays you as a leader.

Leadership can be found everywhere. Just closely look at what you’ve done. Where can your progressiveness be noticed?

Observe the following sample MBA personal statement. It’s a story of a boy, a dream, and an action. A simple story that demonstrates leadership.

The whole essay doesn’t need to revolve around leadership. Slip in an example that hints at your proactive capabilities. You can do this in any type of essay question.

Your MBA Personal Statement Should Back Up Claims with Examples.

Are you ready to rock that university term ? Prove it. Better yet, show that you are ready through examples.

There’s nothing like examples to illustrate the point. The claims can seem empty if you can’t prove them.

Back up your statements with real-life examples. Use plenty of them.

If you want a winning essay, you can’t go around specific anecdotes. Broad summaries can never make an impact like details do.

Your character, the best traits, and work ethic are best seen in different situations.

Do you know what’s best about examples? You can lift yourself up without bragging.

Don’t say that you are resourceful. Tell a story that proves it. Share how you started Business A or freelancing or volunteering. How did your experience sharpen yor business acumen?

Don’t list your best traits. Share stories that put them in focus.

Real-life examples are interesting and edifying. They won’t be interpreted as personal praise.

Pay attention to the sample MBA personal statement you are about to see. It shows how examples make the essay more vivid.

Instead of listing what he/she learned, the student told a story. This made the essay more fun to read. Moreover, it still answered the question perfectly.

Stories and examples are more memorable. They stick into the readers’ minds. General statements don’t have that effect.

Whatever question you have, supply the answer with examples. There is always something in your life that you can use.

What’s more, examples show that you memorize your lessons. You take notice of what happens to you. Present yourself as the person who values what life teaches you.

Wrap Up On MBA Personal Statement Examples

You Got This!

Turn the MBA application essay into your golden ticket for the interview. This piece of writing will help the committee understand who you are. Therefore, approach it with care.

Take your time. Do your research. Reflect on your uniqueness.

Resist the temptation to be under a lot of pressure. Especially if you don’t know how or where to start.

The question that puzzles many is: How do you write an MBA personal statement that stands outs?

Now you have your answer.

“Let’s get it over it” attitude won’t get you far. You need patience. You need to take a deep look inside yourself.

For starters, let go of the pressure. Simply focus on the question. That’s the only thing you should think about right now.

Now, sit at your desk, turn on the computer, and get to work. Embrace your authenticity and remember: you are worthy.

I hope this article guide on how to write an MBA application essay was helpful. You might want to learn how to write an MFA Personal Statement too.

Dorian Martin is a writer, editor, and proofreader. He studied computer science and continued to develop his knowledge in the fields of academic writing and content writing. Currently, Dorian works as a senior writer at a thesis writing service GetGoodGrade and educational expert at digital marketing conferences. Along with all of that, Dorian runs his personal blog.

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[2024] 8 MBA Personal Statement Examples from Top Programs

by Talha Omer, MBA, M.Eng., Harvard & Cornell Grad

In mba | personal statement samples by field.

If you are applying to an MBA program, you must be searching for examples of successful MBA personal statements and essays. In this article, I will share some outstanding essay examples of applicants  admitted to some of the best business schoo ls  in the world . 

I recommend you thoroughly look at these samples because you will gain a lot from them.

I will delve further and explain what makes an excellent MBA essay. I will also give you some insights into what makes these sample personal statements so effective. 

What’s more? I will keep adding more real samples to this article so that you can look at the most recent trends in admissions preferences. 

In this Article

Example 1: The Wharton School of the University of Pennsylvania

Example 2: w. p. carey school of business – arizona state university, example 3: duke’s fuqua school of business, example 4: harvard business school, example 5: schulich school of business, york university, example 6: mccombs school of business – the university of texas at austin, example 7: columbia business school, example 8: rotman school of management, university of toronto, why do mba programs require a personal statement, does every mba program require a personal statement, what if i have something more to share, a true narrative, be different, clear goals, know the boundaries of the topic, first make a brag sheet, key takeaways, personal statement examples.

Instructions: What do you hope to gain professionally from the Wharton MBA? (500 words)

It’s often a scary proposition to garner the courage to stand up and ask ‘why’ when you’re not sure whether your voice will give away the inherent nervousness you’re feeling. However, I often found myself doing just that in almost every single class during my time at university. Somewhere along the way, I was the only one volunteering for an additional assignment or opportunity that allowed me to further develop and refine my skillset. Where others said no, it was easy for me to say yes since I knew that knowledge and learning were more important to me than the opinions of others. The criticism and judgement really didn’t matter because I had given myself the permission to fail, and more importantly, to accept failure as a necessary element for me to grow.

Perhaps it all began with a paradigm shift that suggested that rather than lounge around and do the bare minimum during those 4 years at university, I would take conscious responsibility for my development and consider my undergrad as a playground for what I would subsequently offer to the world. I knew I wasn’t going to be the smartest, the best looking, or the most talented person in the world, but I was willing to be the most hard-working. This relentlessness and discipline helped me move from a persistent back-bencher with a 2.3 CGPA to one of the top students in my university, and perhaps it was the same commitment that led me to turn down the opportunity to complete an MBA from the same institution at the time as I knew that I had outgrown the rides that were on offer. There was a bigger contribution that I could make, and I would have to find a bigger playground when the time was right.

Through applying to Wharton, I am building on the commitment I made years earlier. My fascination with Wharton began in 2015 when I first took Professor Fader’s online class called Customer Analytics. Since that first encounter, 10 out of the 30 courses that I’ve completed are affiliated with Wharton in one way or another. From Professor Richard Shell’s insights on success to Professor Karen Reivich’s lectures on resilience, there was always something for me to learn from and grow as an individual. Through becoming a part of Wharton, I want to complement these prior experiences with a more integrated and in-depth curriculum to better understand the intricacies of the business world. 

My application to Wharton is not driven by what propositions await me at the end of two years, but by what I can hope to accomplish during this time that would help make these years last a lifetime. My application is driven by the global impact I can make, and more importantly, the person that I can become in the process. To conclude, I aspire like to leave Wharton not with just a degree, but with the skillset, guidance, and attitude to face whatever life throws at me.

Back to Table of Contents

Instructions for Part 1:  Describe your career path both immediately upon graduation, and five years post MBA.   How will the W. P. Carey MBA help you accomplish these goals? (500 words)

In the short term, post-MBA, I would seek employment at a startup like XX, whereby I would assist the organization in effectively executing its business strategy and, in the process, understand the dynamics of such organizations. Then, five years down the lane, I aim to set up my strategic consulting firm to reform organizations ranging from Non-Governmental Organizations to Manufacturing concerns to Technology companies.

My educational background has equipped me with extensive quantitative knowledge and technical experience around different business themes. I’ve focused most of my studies on business analytics, strategic & financial planning, and organizational controls. This was further honed during my professional career of working in Business Advisory to Leading Sales Operations. While I developed a strong skillset in analytical, financial, negotiation & interpersonal skills, I plan on expanding my problem-solving skills and embedding these skills into business operations. I then plan on extending my expertise across the non-governmental sector and then into different countries. However, first I need to curate my leadership skills and polish my skillset of problem-solving and strategic decision-making through an MBA degree from W.P.Carey.

At W.P. Carey, I want to train myself in case-based approaches and to problem-solve to become adept at breaking down complex problems into smaller workable solutions. Taking courses such as “Decision-making with Data Analytics”, I would be able to hone my analytical skills further and develop the right-thinking process to efficiently and effectively decipher data and glean meaningful information. In addition, I will utilize my honed knowledge to benefit my clients and my business venture through performance management, proposal evaluations, cost-benefit analyses, etc. Further, by taking the “Marketing Management” course, I will equip myself with proper data-based arguments to refute the assertion of marketing not being a valuable activity and delve into the theoretical foundations of fundamental marketing concepts.

Outside the classroom, through W. P. Carey’s “Executive Connections”, I would be able to develop skills to deal with business issues in the real world and assist startups in setting a concrete strategic direction and experience first-hand how successful leaders function. Furthermore, I have worked with many organizations, developed and executed strategic plans, business processes, and policies, and managed on-ground activities. At W.P.Carey, I would like to continue myself at a much larger scale by playing an active role in academic and professional clubs like “BIMA (Business Information Management Association)”, “Consulting Club” and Net Impact. Lastly, I would like to leverage W.P.Carey’s well-knit alumni network and would love to collaborate closely with W.P.Carey’s Career Services to network with its notable alums and learn from their experiences. I also idealize using Career Services’ Resources and coaching further to facilitate my people skills via their Career Leadership courses.

Thus, to sum up, owing to my aspirations and professional expertise in global business, I am confident of making full use of vibrant opportunities at W.P Carey’s MBA degree and converting it into an ideal segue for my future career aspirations.

Instructions for Part 2: Based on your unique personal and professional experiences, what specific contributions do you plan to make both in and outside of the classroom while a member of the Arizona State University’s learning community? (500 words)

Our experiences are what shape us into who we are. Having limited opportunities, I was fortunate enough to obtain an excellent education and work at some of the top organizations in the country. An MBA at Arizona State University would help me grow personally and professionally and allow me to contribute to the growth of my peers through various student clubs and team engagements.

While researching Arizona State University, I realized that one of the program’s pillars is Leadership Development. I consider myself to be a passionate, fierce and innovative leader. In this respect, I can share my experience leading a department (at my current employer, a market-leading frozen food manufacturer) where I developed and executed a complete plan for implementing the sales management system (ERP). The project resulted in an increase in process efficiencies by 30%. Implementing the Freezer Management process with barcode tagging enabled us to recover two hundred and fifty freezers lost over the past two years, saving the company USD 12.5 million in CAPEX.

Having worked with multiple NGOs during my time in Business Advisory at PwC, I noticed that organizations run by individuals with a prime focus on a social cause lack business or strategic direction to be sustainable in the long term. Working closely with these organizations gave me great insight into the workings of an NGO and the mistakes such organizations usually make. Further, I developed the business plan for Pink Ribbon. The organization has raised USD 100 million by implementing a detailed fund-raising plan and is successfully funded through my designed activities. I believe engaging with the “Consulting Club” and the “Volunteer Society” would allow me to learn from their unique experiences. Sharing my findings with the team could benefit their projects and events.

Growing up, Mathematics was one of my favourite subjects and to add to that; I have always had strong quantitative skills. Later in my professional studies, I combined my love for quant with my analytical skills and received an award for being the highest scorer in the ACCA Professional Level Performance Management exam from my batch. After working in Business Analytics, I further honed my analytical skills, and I believe these would be valuable in-class projects and case studies allowing me to decipher situations and problems from a different lens.

Being an international student and living in a culturally-rich country, I would bring a little spice to the life of my fellow students at ASU by introducing them to flavour-rich foods such as “biryani” and “desi nachos” (my take on nachos with a host of local flavours involved). I consider myself a foodie, and it would be a pleasure to share my recipes with the ASU team and experience the distinct cultures of the community.

It would be an honour to be part of the Arizona State University team, and I am eager to contribute to the school’s culture, team spirit and academics.

Instructions:  Based on your understanding of the Fuqua culture, how do you see yourself engaging in and contributing to our community, outside of the classroom? ( Your response to this essay question should be no more than 2 pages in length, with a font size no less than 10-point and 1.5 line spacing. Do not copy the essay question in the document you upload with your application.)

Belonging to a culturally rich country, I feel confident about taking full advantage of the rich opportunities at Fuqua, where I will not only learn but can significantly contribute at a granular level to the Fuqua class. I believe that an MBA experience is not just limited to classroom discussions; it’s more than that; it’s a way of life. In a Team based culture, it is vital to loosen the stiffness to bring more to the table. I am thrilled to be a part of Fuqua, which provides a diverse platform for expressing my personality and learning from my peers.

During my interaction with one of the current students at Fuqua, John Ive, I realized there are many forays where I can actively contribute and add value. Passion, Initiative and Innovative are my leadership attributes, and I consider myself an avant-garde who loves to experiment. Therefore, I am excited about clubs such as the Entrepreneurship and Venture Capital Club. In these clubs, I can share my experience of taking a bold step that revolutionized South Africa’s aluminium industry. I took the risk of introducing coloring machines, and in doing so, I challenged my CEO’s views of going by the book. The results were fruitful; we broke the monopoly of a local competitor and achieved a staggering growth of 7% per annum. 

I am not just a passionate leader but an avid food lover. I can add a unique flavour to Team Fuqua spirit by introducing cuisines I bet you have never tried. I can spice up the Fuqua food forum and culinary club by introducing dishes such as “XYZ” and “ABC”, which take their name from sounds created while cooking them!! Have you ever known such a dish? I do, and I would love to share my recipe book notes with other members of Team Fuqua.

I strongly believe in the notion that sharing is caring and giving back to society. I strongly resonate with leadership attributes of empathy. I introduced a university-level flood drive and laid the foundations of relief funds and organization during my undergraduate. Working in flood-stricken areas was an eye-opener, and I cannot forget the smile on the face of a cripple child who was rescued by our Team. But I committed to creating a much more profound impact. At Duke, I want to be a part of Durham Habitat for Humanity and would love to share my experiences. By building positive synergies with my other fellows at Team Fuqua, I want to create a legacy of designing effective service delivery systems to improve the lives of homeless and underprivileged members of our community. 

To do this, I want to learn from expert consultants, and I look forward to joining Consulting Club. I am interested in starting social entrepreneurship, and currently, my ideas are raw. Instead of this, I am optimistic that through being a part of Consulting Club, I can learn from expert consultants and bring my unique facets of life experiences to the table. I have diverse experience organizing national-level Science Olympiads, but I want to do more. I want to organize events like consulting symposiums and not only challenge my event management expertise; I would love to engage another enthusiast from Team Fuqua.  

Fuqua Class is incredible; where else would you find a professional figure skater, a Guinness World record participant, a patent owner and a TV reporter all in the same class? In such a diverse class, I am keen on contributing to the vibrant team spirit of Fuqua’s creative, intellectual, and fervent community of learners and doers.

Instructions:  As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program?

Belonging to a family that has been running a successful business for the past 4 decades, the main issue has always been the investment of money. The last breakthrough, made by my uncle, whose decision to go for a product that was high in demand and generated good profit, jumped the entire family up one financial class. But, after eight years and counting, there has been no successful new venture that we have tried to explore. The current situation is that despite generating millions each month, there has been no groundbreaking rotation of money, except the occasional investment in real estate.

It became clear to me that things needed to change when the decision for expansion was made two years after the need for it arose, despite having the funds to do so earlier.

After completing my undergrad studies, I worked for a few months at ‘ABC’, only to move back to ‘XYZ’ to learn the family business systems. I accompanied my father for six months and found a system running perfectly except for the occasional bumps. I also realized that despite generating a lot of money, there was no new venture. There is a lazy trend in ‘XYZ’, where if you can’t invest your money anywhere else, you invest it in real estate. This financial parking has been working out for us for quite some time, but it has become a rather dull activity, and my father has shared his discontent with me for not using our resources on a new project. It is simply unacceptable to keep money in the banks, and other alternatives proved not as rewarding.

As an initiative, I started a small ‘ABC’ business in 2015. My main goal was to create another route for cash flow and possible something new where money could be invested. For starters, I imported a Toyota LC SUV model 2012 for my uncle, who wanted to import a car of his choice rather than buy one from the market. After selecting a vehicle and getting it to ‘ABC’ for over three months, I figured the process was pretty simple and decided to try importing cars as a regular business. My first shipment included 2 Toyota LC Parados, both in excellent condition. While I received a lot of praise from interested buyers, there was no actual customer for them because they claimed my price was too high. Upon checking the quality of imported cars in the local market, I realized that all commercial importers were buying damaged vehicles from Japan. After clearing customs for these cars, the first thing was a complete body repair job. Eventually, I managed to sell both vehicles at breakeven after having held them for three months, but that was a failure for me in finding a new venture. So I came back to my repetitive routine of observing smooth-running systems.

I tried again to revive our age-old glass imports business, but due to the strength of the local industries, it turned out to be a dead end as well. With the local industry making mirror, clear and coloured glass, there was room for figure and wire glass import into the local market. As we were about to order a large shipment of figure glass, a local factory, which had been shut down for years, announced its relaunch in February 2015. Unfortunately, the customs taxes on glass products are manipulated by the local industry in such a way that it becomes non-feasible to import glass in the presence of a working factory. So again, I was back to square one.

In June 2015, I decided to go for a global trade tour and look for a new investment opportunity. A global trade conference was taking place in Istanbul, which US-Turk Businessmen Association hosted. It lasted seven days and covered meetings with multiple businesspeople from Istanbul, Corlu and Denizli. I intended to find a company that made ‘XYZ’, but I gained other exciting information. Upon visiting Corlu, an industrial city in Turkey, I met with Mr Engin, a representative of Krauss Maffei, a german machine-making company that made extruders for plastics. Upon his suggestion, I took an interest in uPVC profiles that were the standard for construction in Turkey. He provided me data from Ozturk Holding’s recent projects, which provided evidence that aluminium as a product for window solutions was obsolete in Europe and was making its way to the US. He also told me about some businessmen from US importing uPVC from Turkey. This interested me because uPVC, if introduced to US, would prove to be a direct competitor to our aluminium profiles. So I inquired about basic information for a production plant from Mr Engin, including a layout, a list of required machinery, and a quote of three million euros. All that was left now was to determine whether it would be a successful product for our market or another dead end for my ambition. Upon my return, I prepared a presentation and presented the information I had to the board of directors, which included my father and two uncles. To my disappointment, my idea was rejected because a significant investment was required for the project, while the market demand was minimal in comparison. So it was determined that the industry, if set up, would not be able to generate enough funds to even run at breakeven. So my idea was sidelined for the time being. But it wasn’t a complete failure. My research regarding the plastic industry gave me a basic idea of the process involved, which allowed for procuring our in-house packaging machine, which we purchased from Ruihong-China.

I am an engineer, and while I understand the technical specifications of machines to some extent, the business development processes are still new to me. There are certainly a lot of ideas in my mind, but I cannot filter out the feasible ones. First, I wish to learn how to turn ideas into business plans. Evaluating these plans and proceeding further after a plan has been selected. Second, I want to know the blind spots involved in starting a business and which investment opportunities to avail and on which to pass. Third, I wish to learn how to make value-additions to existing products. Finally, I want to learn about the diversification process and determine the situation where expansion becomes necessary. For that, I have chosen Harvard’s MBA program, which is the best one in the world. Courses such as Business Analysis and Valuation Using Financial Statements, Corporate Strategy and Investment Strategies and Management will be instrumental in realizing my goals.

Instructions:  How will the Schulich MBA degree help you achieve your short and long-term career goals? (Please limit your answer to 350 words).

I aspire to make my mark in management consulting with a focus on small and medium enterprises in Canada and possibly beyond. Small and medium enterprises account for 54.2% of the Canadian economy’s economic output. I aim to contribute to this sector with skills I learn and refine with the Schulich MBA.

York University is the ideal institution to support my academic pursuits since Schulich’s teaching method, especially the Strategy Field Study, dovetails perfectly with my consulting career aspirations. I can engage in real-world problem-solving while at school by actively pursuing programs such as the two-term strategic consulting project. This academic opportunity will guide me better in accomplishing my long-term goal of becoming an expert in the field of management consulting. I can fine-tune my strategic assessment skills while evaluating an organization and recommending improvement. In addition, I can develop a problem-solving skill-set through intensive case competitions, which will help me understand issues at a fundamental level from various perspectives.

My employment at the second largest Canadian bank for the past three years has taught me that intelligent business solutions are rooted in sound financial techniques. I intend to enhance my understanding of finance by supplementing classroom learning with active participation in the Trading Club on campus. Such activities will also help me remain updated on micro and macroeconomic conditions, a sound knowledge required in every management position post-MBA.

I strongly believe in learning from my peers and seniors as there is so much more knowledge than what can be imparted from just curriculum and coursework. Therefore, I intend to make the most of the networking opportunities available through Schulich’s tightly knit alum base. Moreover, Schulich’s strong linkages in alums and recruiters in the industry where I want to make my career will provide me with the best opportunity to accomplish my short- and long-term career goals.  

Instructions for Part 1:  Based on your post-MBA goals and what drives you in your personal and professional life, why is the Texas MBA the ideal program for you and how do you plan to engage in our community? (500 words)

I am an avid gamer. Be it the latest gadgets or new versions of gaming consoles; you need to remain updated to stay ahead of the pack. I have developed a sense of constant improvement using the latest technology through gaming. In my current job, I brought my tech-savvy attributes. As a result, I broke the monopoly of local firms and introduced competition in the fertilizer market, achieving a staggering 29% per annum growth. I love bringing new ideas to the table that can revolutionize the industry’s supply chain and operations. I am a dedicated innovator, and after doing my MBA, I would seize the opportunity to work as a strategic consultant experiencing a diverse array of business challenges and solving the pressing issues of the industries. In the long run, I would love to set up my business which extensively uses technology for its operations.

For an MBA program, I am looking for a degree where I have exposure to major technology firms and where I can have a platform for testing my business acumen. I am particularly impressed by McComb’s dynamic case-based pedagogy and cutting-edge research opportunities. However, I am much more excited about hands-on experience outside the classroom. McComb’s MBA+ program is an ideal opportunity where I can learn and hone my leadership skills. I am thrilled by its micro consulting projects, where I dream of working with some of my dream companies, such as 3M, Cisco and BCG. Using MBA+ program experience, I am confident in improving my managerial skills, which can help me achieve my short-term goals.

Additionally, I would love to become an operations fellow and bring my experience working and revolutionizing fertilizer industry operations in China. As mentioned above, I want to start my own business in the long term, and Venture Labs is an ideal platform where I can learn and test my entrepreneurial skills. I can utilize Venture Labs’ resources and support to run pilot projects and chalk out a plan for my long-term career.

Besides this, I can bring my unique style and personality and contribute positively to different student organizations. I am very fond of Chinese cuisine and would love to cook traditional dishes for Graduate Epicurean Club. For the past two years, I have a hands-on experience working within a factory, and I look forward to sharing my skills with the Graduate Operations Group. On top of it, I want to start Chinese Graduate Business Association (CGBA). I strongly feel that China is highly underrepresented in business schools in the US. Using CGBA’s platform, I want to introduce Chinese business and industry to the international business community.

Therefore, I firmly believe that Texas MBA is ideally aligned with my personal and professional aspirations.

Instructions for Part 2:  The University of Texas at Austin values unique perspectives and cultivates a collaborative environment of distinct individual contributions. It is the first day of orientation. You are meeting your study group, comprised of five of your classmates from various backgrounds. Please introduce yourself to your new team, highlighting what drives you in your personal and professional life. (250 words)

I am an avant garde. I like to innovate and constantly search for new ideas which can satiate my desire of standing out in the crowd. I lead the team which revolutionized fertilizer industry of China. I am a participative leader. I like to create an environment where top management and subordinates learn from each other to create positive synergies. I stand up to my values of integrity. I started importing PlayStation consoles but soon I found substandard business practices and left the business. I remained jobless for two months, but I never gave up my values. I learn from my mistakes. From my PlayStation consoles import business loss, I learnt the hard lesson of not going by the face value of the business but research it thoroughly.

I have deep compassion for the underprivileged members of my society. I consider it as my moral duty to help the marginalized members of our community. During my free time, I teach and inculcate the importance of learning and education amongst underprivileged. I am an avid gaming fan. I have won and organized national level gaming tournaments throughout my undergraduate.

I am a challenge seeker and have a drive for excellence. By seeking an MBA degree, I want to challenge my own self. I want to start my career in strategic consulting post MBA. I am a dreamer and in the long run, I want to start my own world class strategic consulting firm.

Instructions for Part 1:  Columbia Business School’s students participate in industry focused New York immersion seminars; in project based Master Classes; and in school year internships. Most importantly, our students are taught by a combination of distinguished research faculty and accomplished practitioners. How will you take advantage of being “at the very center of business”? (100-500 words)

I intend to utilize the next five years to expand my horizons and fill a position that allows me to formulate and execute crucial strategic decisions for my company in Brazil. For this purpose, immersion seminars taking place at Columbia carry great importance. Decision and Operation, Management, and Competitive Strategy seminars are just a few that I already have my eyes on.

Being part of these immersion seminars offers a vital experience and an excellent opportunity to interact with industry practitioners and veterans. “It’s combining the best of academia and the business world in a place – New York City – where you can’t beat the opportunity to have students experience the real business world and meet C-suite leaders week after week,” reads a personal favorite quote of mine from Barry Salzberg regarding the Immersion Seminars. From a project management background, most of my initial learning was through my family elders. Accompanying them to work and observing their business ways proved an immense boost, showing me how direct interaction with practitioners can help to learn.

Working with core names in the management consulting sector, financial services and data analysis firms will only help my professional growth. Ehud Houminer is one name that needs to be mentioned; his experience in domestic and international business strategy and manufacturing industries aligns perfectly with what I seek.

I’m particularly interested in the consulting industry of the big apple. Working with firms like McKinsey, Brain, and BCG – involved directly with clients from day one – is a treasure trove of experience for me to discover. Additionally, BCG has a dedicated recruitment drive for Columbia’s students, which betters my odds of landing an internship (and possible a post-MBA job) at the consultancy giant.

Alternatively, Google offers a variety of managerial internships every year in the bustling city of New York. The Internet-related services giant has multiple departments for ambitious individuals, such as myself, to apply. These range from product Management and Finance to Business Strategy and Operations. The golden opportunity to get involved with Google in identifying acquisitions and investments, monetizing strategies for products, or developing partners in emerging markets would clarify the process of venture selection and risk assessment.

There’s tremendous exposure to be had while living in the bustling city of New York. An MBA from Columbia Business School will undoubtedly significantly and positively impact my growth. It’s the tipping point from where I’ll begin a new journey as a leader for change in the future, not for my business ventures but the employment industry of Brazil as a whole.

Instructions for Part 2:  CBS Matters, a key element of the School’s culture, allows the people in your Cluster to learn more about you on a personal level. What will your Clustermates be pleasantly surprised to learn about you? (100-250 words)

It wasn’t until I graduated from one of Brazil’s top-ranking universities that I realized how severely my nation suffers in providing opportunities for fresh graduates. It’s an unfavorable scenario to sustain bright minds. Smacked between the inability to choose between jobs and underwhelming compensation only push ambitious souls to travel abroad to taste luxury and success. 

As I like to term it, this brain drain from Brazil needs to be addressed. Instead of pointing fingers at an incompetent government and festering corruption, those with the means must take it upon themselves to convince our finest minds to stay and contribute toward a better future for us all.

It warms my heart to see various corporations directly involved in trying to improve on this significant social aspect. I intend to join their ranks one day and support my country in one way or another. I believe that the fastest way to address unemployment is through the industry. I plan to incorporate educational tools in my workplace to change people’s thinking patterns and accentuate their reasoning abilities. It may take half a century, but I am hopeful that if realized, my plan would make Brazil one of the world’s most competitive economies.

Instructions:  Please describe why you are pursuing an MBA? Why Rotman? Why now? (500 Words)

My academic background, industry experience and strong interest in new business developments equip me with excellent credentials to shine in the Desautels MBA program.

I graduated from the University of Toronto with an interdisciplinary degree. The broad spectrum of topics covered during my undergraduate program gave me a much more comprehensive understanding of how companies conduct their day-to-day operations and interact with society.

I have worked at multiple companies with a national presence in Canada, as my resume depicts. I have led numerous teams, negotiated with national brand business leaders, and always managed to deliver the highest quality service to our customers and business partners. During this journey, I have refined my interpersonal skills. I believe that without good communication skills, a person limits their potential to achieve the desired goals in professional life. In addition, I am a keen reader and am always working to improve myself further and adapt to a constantly changing globalized work environment.

In my previous endeavours, I have implemented strategies that have streamlined and modernized different processes, such as the customer service department and vendor management systems. During this time, my interest in corporate development increased significantly, and I decided to work in the sector in the future. Since then, I have tried to break into the corporate department of Big financial firms but have been unable to do so due to a lack of skill set and not having an MBA degree which is a requirement.

After my MBA, I intend to leverage my newly learned skills to change career paths and enter the financial services industry. I plan to join the corporate department of a top-tier bank where I can grow professionally while at the same time contributing positively to the growth of the organization.

My long-term career goal is to achieve a Director Level position in a major bank such as TD Canada Trust, Scotiabank or BMO. After acquiring the necessary tools and experience required to manage a large-scale global business, I plan to achieve that position by completing my MBA, starting in a product management position and working my way up.

An MBA from Rotman is a perfect fit for the roadmap I have set for myself to achieve my future career goals. It will complement my past work experience and fill the knowledge gaps I find lacking in my understanding of the business world. In addition, as a two-year program, it will provide me with the opportunity to undertake an internship in the financial sector, essentially retooling me to succeed in that sector.

Merely graduating from a good business school like Rotman does not guarantee success in today’s competitive work environment. The people at Rotman understand that, and that’s why they provide their students opportunities in co-curricular activities, such as the option to join different clubs and research centres. During my time at Rotman, I intend to join the Rotman Finance Association to develop new skills in the field and enhance my network of industry contacts. I would also look forward to taking part in case of competitions to hone my leadership skills. In addition, it would be an incredible opportunity to use the BMO Finance Research and Trading Lab to deepen my understanding of the financial markets by learning to use analytical tools.

Rotman admits that only the top talent from all over the world from an incredibly diverse range of academic and professional backgrounds will provide me with a truly global experience, hence preparing me for success in any environment. Lastly, its strong and diverse alumni network is what I am excited to be a part of.

Every MBA program requires applicants to write a personal statement, also known as a statement of purpose.

The school provides instructions on what to include in your piece, and most business schools have something unique to ask for. 

The MBA personal statement allows you to tell the admissions committee (adcom) about yourself.  

It also gives you a chance to tell the business school about your personality, liking, ambitions, and whether your goals and vision align with the program. The essay helps the panel learn about you as a person.

These essays are essential to your application, allowing you to market yourself and prove your mettle to the admissions panel.  It is not just a mere listing of your experiences or your resume  but a more coherent way of telling them who you are and why you will be a worthy addition to their program. 

It allows the program to understand what you value the most. Of course, a stellar personal statement will not guarantee admission, but it is crucial to your application. 

Yes, every MBA program requires a personal statement. 

However, most MBA programs will instruct what and what not to include in your essay. Therefore, you need to make sure that you follow  the instructions  provided to you. 

Sometimes these essays have word limits; for example, some business schools require a personal statement of no more than 500 words, whereas some have no word limit. So, before writing yours, ensure you have read and understood the instructions clearly.

Business schools are very welcoming when it comes to guiding applicants. So, if you have any specific concerns regarding the essays or feel confused about anything, it is always a good idea to  contact the schools admissions office . Remember that you will be investing time and money in applying to these B-schools, so seek clarification when necessary.

Sometimes you may want to talk about certain things that you cannot fit coherently into your statement. In that case, nearly all MBA programs allow you to write such information in an  ‘Optional Essay’  or  ‘Additional Information  section of the application. 

You can write about extenuating circumstances such as  Low GPA , mediocre   GRE/GMAT scores , or highlight any other significant achievements that you could not include in your essays or elsewhere in your application. Don’t try to squeeze everything into your statement of purpose – instead, use the additional essay to talk about the other things.

What Makes a Good MBA Personal Statement?

A perfect MBA essay shares some common elements.

All good MBA essays accurately depict who you are – not what you think the admissions committee will like.  So be genuine and communicate that clearly to the reader.  

Admissions panellists read hundreds of applications every year, and they can tell when you are lying. Talk about things that concern you – setbacks, weaknesses, health issues, depression, etc. 

Avoid making excuses and face your demons. For example, if spirituality, the purpose of life, etc., have recently played a lot on your mind and have shaped your personality lately, then talk about it with enthusiasm. 

If you are looking forward to an MBA because of some discomfiting experiences in your current field and, as a result, you want to switch, be straight about it. 

However,  don’t talk about ambitions not supported by your background . For example, if someone tells you that MBA programs admire applicants with a lot of volunteer work,but you don’t have any, so better not make it up.

Every applicant has a different story from the rest. 

Tell that. 

You will often stumble upon some successful applicants’ essays, and you will be inspired by them so much that you would want to imitate the story. 

That’s a bad idea. Do some introspection and reflect on that in your essay. 

For example, tech MBA programs like Stanford and GA tech get many similar technology-based startup failure stories from applicants with no background in startups. The internet is full of such stories, and you will likely encounter one. Don’t let such cliched stories influence your thoughts.

Schools want  diversity . 

If your research tells you that a specific MBA program is big on admitting applicants from a management consulting background and your goal is e-commerce, don’t hesitate to discuss it. Likely, such a business school don’t hear many e-commerce stories, so if you write one, it will catch their attention.

Your goals matter a lot. The more specific they are, the better it is. 

While telling about your career goals, don’t deploy generalized statements such as “I want to join consulting.” 

Instead, say, “ I want to be a part of management consulting such as McKinsey or AT Kearney focusing on the public sector in Malaysia. ” 

The first will make your goals unclear; the second statement will somewhat narrow down your goals. 

Show the reader that you are aware of the industry you want to be in and make your application a lot more credible.

Every business school is different from another. 

Do a lot of research about the program you are applying to. 

Don’t just go through the MBA school’s website. Get in touch with the alumni or on Linkedin. Talk to them. 

If you know someone in your network which has been a part of this school, talk to them. Try to get the inside details and specificities from them. They will tell you things you won’t find on the school’s website. 

Join   social media groups, follow Reddit, and try to find out what other applicants won’t know as much as possible.  

Then put this in your application – use this inside information to show why you are a good fit. 

Show the admissions committee that you have gone the extra mile to know everything possible about the program.

Many MBA schools conduct  live online Q&A sessions  and informative  webinars  these days. Be an active part of those and ask questions there. Then, put the answers in your application. 

This will show your passion for joining them and help you tell them that you align well with your vision. 

For example, everyone knows about the Harvard case study methods – it’s all over their website. However, at Harvard, very few know about experiential learning (solving real-world problems).

Since most business schools share personal statement instructions, it is important not to stray from them. Moreover , the essays have word limits  – so be wise with your writing. 

Keep the essays professional, and don’t be too humorous. You don’t need to be bland, but remember that the MBA is a serious degree, and the admissions committee expects  maturity  and professionalism from the applicants. So be  professional  but at the same time, be  conversational .

Most people don’t know about a brag sheet and its importance.

Writing a personal statement for the MBA program is time-consuming and requires 80-100 hours.

Moreover, you must write and rewrite 10-15 drafts before seeing a satisfactory final version.

But before you start writing a personal statement, you must do some introspection – soul-searching. First, you need to recall and list all your major or minor achievements over the years. Then, take a deep dive into your professional and academic history.

You can use a brag sheet to identify and list everything you can bring to an MBA program.

A brag sheet is a sketch of your essay. Then, expand on your brag sheet to make a final version of your personal statement.

Don’t be shy to brag about yourself. Just don’t sound patronizing – firmly show off your differentiating achievements.

Here is a template that you can use to make a brag sheet and then use it to start building your statement.

PROFESSIONAL & ACADEMIC

• Describe an interesting work project.
• Have you ever been promoted at work? If so, elaborate on it.
• List all awards or honours you have received in college, at work, or otherwise.
• Have you done any public speaking ever?
• What are your computer skills?
• Have you ever started up a business – large or tiny?
• What are your short-term career goals (directly after graduating from business school)?
• Where do you see yourself in 10-20 years?
• Why do you want to earn an MBA?

EXTRA-CURRICULAR

• List  all  languages you know and note the degree of proficiency.
• Where have you travelled and lived? List continents, countries, and exciting cities.
• List all the places where you have worked voluntarily.
• List all of your interests and hobbies.
• List all extra-curricular involvement (major and minor) during college.
• Have you ever managed anyone at the office or in an extra-curricular setting?
• Have you published anything? 
• Do you have any patents?
• Do you participate in any sports? Have you run a marathon? Are you part of a basketball league?
• Describe a time you failed.
• What are your three most significant weaknesses?
• Describe all the defining moments in your personal life and at work. You can write about any experiences, books, meetings etc. that have changed the way you think or your path. 
• Discuss any hardships, personal or professional.
• Are you married? Do you have children?
• What are your favourite books?                                        
• What soft skills make you unique?
• What does your immediate family do, and where are they from? What is your cultural heritage? Does your family have any unique traditions?

In general, business schools are looking for creative intelligence, leadership, teamwork skills, vision/innovation, and a demonstrated record of success in their candidates. So, make sure to add anything related to these traits in your brag sheet. 

Your MBA Essay must be:

• A genuine narrative and your true reflection.
• A unique and different story.
• Try not to copy or be influenced by stories from other successful MBA essays.
• Stay within the boundaries of the essay topic and do not stray from that.
• Use compelling and robust language.
• Review several drafts before submitting the best one.

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Outstanding MBA Personal Statement Examples

Introduction.

Applying to an MBA program is a lengthy process that involves multiple steps and numerous requirements. Some parts of the process are relatively simple, such as academic transcripts or test score submissions. 

Other parts are more complex and require more from you, such as the MBA essay(s) that you’ll likely have to submit. Of course, every bit of information you include in your application is vitally important because your application will be considered in its entirety before any decisions regarding your candidacy are made. 

However, certain portions of your application may hold more weight than others. There is no doubt that grades are important, and having a high GPA or an exceptional GMAT score certainly helps improve your chances of acceptance. 

Yet, numbers don’t leave much room for standing out, which is necessary when considering the sheer amount of applications MBA admissions committees have to sort through. However, writing an outstanding MBA personal statement is your chance to do precisely that. 

An exceptionally well-written personal statement could be the gateway to your success and could land your name on a shortlist for an interview invitation to the business school of your choice, getting you that much closer to an acceptance to a future MBA program. 

On the other hand, “ An essay that reveals any weakness in your candidacy could quickly put you in the reject pile,” so the stakes are high when you get to this point in your application. To learn more about where you should start, how you can ensure that your MBA personal statement makes you stand out, and what kinds of things you should avoid writing about - read on.

What is an MBA Personal Statement?

An MBA personal statement introduces you to the school’s admissions committee that you’re applying to. It is also an opportunity for you to show them what you could potentially contribute to the community that exists at their school.

For most schools, your chance to write a personal statement comes with your responses to the MBA essay questions. Each school has its own requirements when it comes to the MBA essay. There is only one essay prompt for some schools, and for others, there are multiple questions that you must answer. 

Similarly, some schools have word requirements that limit either the minimum or maximum word count that you can use for your answers, whereas others provide the question and let you decide how much to contribute.

Although each school has topics they typically like to cover, many schools change their questions from year-to-year, but some general themes tend to reoccur quite often in these kinds of prompts. One theme that often comes up has to do with your interest in the school or how you envision yourself fitting into the school’s program. 

For example, the Wharton School of Business at the University of Pennsylvania requests their applicants to answer “What do you hope to gain professionally from the Wharton MBA?” They also ask “how do you plan to make specific, meaningful contributions to the Wharton community?” 

Other schools are more interested in the theme of self-reflection. The University of Chicago’s Booth School of Business , for example, wants to learn “more about you outside of the office,” and they request that you take their essay as an “opportunity to tell us [them] something about who you are.” 

For many schools, the theme of goals and ambitions is a popular topic. At NYU Stern , they ask applicants, “What are your short and long-term career goals?” and  “how will the MBA help you achieve them?”Another major theme shared by many schools is that of leadership. 

Berkeley Haas requires that applicants consider how “the definition of successful leadership has evolved over the last decade and will continue to change,” and they’re interested in knowing “What do you need to develop to become a successful leader?” Although some schools branch away from these general subjects, these themes tend to be the most common, so the chances are good that you may have to write about one or more of these topics in your MBA personal statement.

Top Tips on Writing an Outstanding MBA Personal Statement

Focus on the question.

You’re going to want to keep in mind several things while you’re writing your MBA personal statement. One of the things is that you maintain a steady focus on the actual question(s) asked throughout your essay. Of course, the questions are often very open-ended and allow you to answer them in a variety of ways. 

Once you’ve chosen a path, try your best to stick with it and continuously remind yourself of the task at hand, so you can question whether you’re straying too far from what you’re trying to write about. Staying on topic and focusing on the question at hand will also help prevent you from wasting space and time on irrelevant information. 

Although the admissions committee probably doesn’t have a distinct black and white answer to the question that they’re asking, they are still looking for an answer, so make sure that you’re not just providing them with an autobiography. 

Writing about your strengths and experiences is still necessary, so make sure you cover any  relevant strengths and experiences in accordance with the theme and question. Although admissions committees are generally interested in applicants who write unique content, it is important to avoid getting too far off track with your MBA personal statement. There is still a question at hand to answer, with directions that must be followed, so don’t write about whatever you please.

Show Your Passion

A good, compelling MBA personal statement is chalked full of passion. If you let your passion shine through in every line, you’re bound to grab the attention of the admissions committee that reads your application. No business school is interested in an applicant that lacks passion and enthusiasm. 

The main goal of each school is to fill their cohort with future leaders, who are passionate and driven to succeed. Let them know what kind of  business goals you have in mind and give them an idea of your ultimate ambitions. Whether you want to create a startup, start a nonprofit, or even move up within the ranks of the company that you’re already working for, let the admissions committee in on how you view your future in the business world.

With that said, make sure it's overtly clear why that envisioned future has ignited a passion inside of you that has pushed you to apply for an MBA program. Ensure that you go back to the source of your ambitions and give them an idea of where your passion originally stemmed from. Doing this will help them understand your aspirations better, and it will also give them a better overall understanding of who you are at your core.

Get to Know the School

It should also be evident in your MBA personal statement that you’ve invested time into getting to know the school that you’re applying to. Schools differ from each other in varying ways, and each of their MBA programs have distinct features that set them apart from one another. 

If you can demonstrate an understanding of the school’s missions, values, and goals in your personal statement, it will let the admissions committee know that you’ve done your research. Knowing these things will also help you tailor your MBA personal statement to meet some of the school’s criteria. 

Once you know the goals of a school, you can detail various ways that you’re capable of contributing to them. Once you know their values, you can show them various traits, which you possess, that align with those values. Once you know what their mission is, you can highlight ways in which your mission is similar. 

Of course, it isn’t necessary to reflect every single virtue that the school values in your MBA personal statement, but if you’re able to make enough of these connections between yourself and the school, they’ll see that you’re a good fit for a future cohort, increasing your chances of acceptance into one of their programs. 

Let the admissions committee know why you feel their MBA program is the best fit for you. If you can think of some specific things that their program provides, such as experiential learning or internships, mention why these opportunities excite you. Additionally, if a particular member of their faculty or a specific course interests you, explain where your appeal is coming from. 

There are many ways for you to gain more information about a school that will be useful during this portion of your personal statement. You can check out the school’s website, reach out to department heads, look into previous or current students’ profiles, look at the school’s online forums and social media groups, and even attend their events scheduled for prospective students.

Highlight Your Leadership Qualities

Upon closer inspection of some business school websites, it will be apparent that most of them value leadership above all else. Essentially, all business schools are looking to fill their cohorts with students who will become global leaders in the future. 

If you can show a school’s admissions committee that you have leadership qualities and that you have the potential to be a great leader, it will undoubtedly pique their interest in you. The best way to do this is by providing an insight into your motivations, strengths, and capabilities by emphasizing experiences that you’ve had, which present you as a proactive person who takes charge of the situations. 

You don’t need to describe some grand situation where you made a global impact. However, if you’ve taken the initiative to lead a local fundraiser, or you’ve started a club and led them to a set goal, these are the kinds of experiences that are worth mentioning because they will portray you as a leader.

Back-Up Your Claims

It is of vital importance that you don’t merely tell admissions why you’re a good fit for their school, or that you’re a strong leader, or that you have what it takes to make it in the world of business. Instead, you must show them all of these things by backing up your claims with examples. 

Your claims will feel empty and baseless if you don’t have real-life examples to back them up. Rather than telling a school how resourceful or imaginative you are, tell them an anecdotal story that helps them independently draw this conclusion . 

You can describe a situation when you made use of connections you have within your community to get something done that would benefit everyone or a time when you had to come up with a creative solution to a setback that you were facing. 

Unlike general statements, stories are memorable and will be hard for admissions committees to forget about you if you tell them a story that shines a light on your best side. Keep your stories brief and to the point, but include the necessary details to illustrate the points you’re trying to make.

Mistakes to Avoid While Writing an MBA Personal Statement

Don’t be too eager to please.

Many people make a common mistake when writing their MBA personal statement by focusing too much on writing exactly what they believe the committee wants to hear. In other words, trying too hard to please the admissions committee can sometimes have the opposite effect. 

When taking on an MBA essay, if you write what you think the admissions committee is expecting, you’ll waste a perfect opportunity to show them your actual value to their program, and you’ll likely blend in with the rest of the applicants. 

Each admissions committee has boxes that they are looking to tick, and the overall goal is for you to tick as many or all of those boxes as possible in a natural manner. If your aim is fitting the bill, it will be obvious and will detract from your chance to come across as unique. 

It will also make for a dull and underwhelming MBA personal statement. Beyond fulfilling specific requirements, you should demonstrate that you have character. Don’t be afraid to break the mold, at times, if it will allow you to open up more and share something genuine about who you are. 

Diversity is essential at any business school because diverse perspectives are what make a cohort attractive and interesting. So, think of how you can contribute to this diversity and embrace your authentic self when you craft your MBA personal statement.

Avoid Summarizing Your Résumé

By the time that an admissions committee gets to your MBA personal statement, the chances are good that they’ve already read through your résumé . Thus, there is no need for you to restate information directly from your résumé during your MBA personal statement. 

The admissions committee has that information already, and you can trust that they will not forget it if it is worth remembering.  By the time they get to your personal statement, they are craving something original and fresh. 

The purpose of a résumé is to list your relevant experience, but the purpose of an MBA personal statement is to show why that experience matters and why it sets you apart from all the other applicants. 

If you want your essay to be captivating, you must draw the admissions committee in with your storytelling skills. Use vivid descriptions to bring the stories that you’re telling to life and take the admissions committee on a journey that demands their attention.

No Need to Apologize

A general rule to keep in mind when writing your MBA personal statements is to avoid making any apologies. If there is a portion of your application that you aren’t feeling overly confident about, don’t draw attention to it. 

It might feel like you must explain yourself, whether this means justifying a lower than average GPA or test score or why there is a gap in your employment. 

However, your MBA personal statement is a limited opportunity for you to convince an admissions committee of your candidacy for their program, so spending time on things that don’t accentuate your best side is a waste of valuable time and words. Rather than apologizing for your potential downfalls, draw the admissions committee’s attention away from those parts of your application. 

Give them a good reason to naturally forget those things by wowing them with an MBA personal statement that highlights all of the reasons you are the ideal choice for their next cohort. The only time it is acceptable to explain your shortcomings is if the essay question specifically asks about them.

Outstanding MBA Personal Statement Examples 

Goals essay example.

Essay 1: What do you hope to gain professionally from the Wharton MBA? (500 words)

Sample Introduction:

Prior to COVID, I dreamed of a future as an entrepreneur building on my mother’s example of using business to make a difference in local communities. 2020, however, afforded me the opportunity to simultaneously begin pursuing the impact I hoped to make, even without my own venture, by participating in [Name] and [Name] recruiting efforts, while pausing to reflect on those aspirations.

Though I would still like to build on my mother’s legacy of community-minded entrepreneurship, I believe I will be able to make the most direct impact by founding my own venture capital fund that incubates companies from seed to late stage. My three years at [Company] have helped me develop analytical and operational skills necessary to be a thoughtful founder, but a Wharton MBA will help me refine my leadership style, as well as help me adopt the mindset of a community-minded investor.

Sample Body Paragraph:

With a flexible core foundation, I will use my time at Wharton to focus on classes that will uniquely help me achieve my goal. As a double major in Business Economics and Public Policy and Entrepreneurship & Innovation, I will not only understand the best way to use business to improve a community with classes like “Urban Public Policy and Private Economic Development,” but I can also study different methods to bring solutions to life with classes like “Venture Capital and Entrepreneurial Management” and “Finance of Buyouts and Acquisitions.” Best of all, I can begin applying and practicing what I have learned in the classroom by working with the [Company] or spending a semester in [Place] with the robust [Community] in the [Area].

Sample Conclusion:

After graduating, I intend to be an active alumni, joining the Alumni Angel group, as well as serving as a mentor for Wharton students. Bolstered by my experiences inside and outside the classroom, I will be ready to make my mark on the Venture Capital world, bringing more equitable access to financial resources for entrepreneurs of color. When I do, I know that I will have the support of my Wharton community behind me.

Why it Works:

This is a fantastic sample of a MBA personal statement for many reasons. Firstly, the applicant doesn’t waste any time and gets right into an explanation of their personal goals and aspirations at the beginning of their essay, which then ties into a brief explanation of the source of their inspiration. 

They also highlight their opportunistic nature by showing how they took advantage of the situation when COVID began. They consistently reference specific parts of the Wharton MBA program they’re interested in, such as some specific classes they intend to take. They also mention how they plan to use their experience at Wharton to make their dream a reality.

Contributions Essay Example

Essay 2: Taking into consideration your background – personal, professional, and/or academic – how do you plan to make specific, meaningful contributions to the Wharton community? (400 words)

While I may have a few years before launching my own fund to transform local communities, during my time at Wharton, I intend to be an active participant in Wharton’s Anti-Racism goals, fighting to bring equity and inclusion with the same passion I have brought to my office and B/LX network. I want to help usher in a new era at Wharton focused on today’s business concerns where diversity and inclusion are top of mind.

I plan to be an active member of whatever initiatives are formed with student involvement seeking to effect that change, such as the Wharton Graduate Association (WGA). As a member of the [Organization], I can work with my peers to network in our hometowns to increase [Ethnicity] participation in MBA programs, which has been historically under-represented, as well as welcome prospective students as a host during [Initiative], to ensure that all who are interested feel welcome the moment they approach this school.

I have learned through my work at [Company] that one needs to bring in allies to improve diversity - cultivating a strong affinity group is a start, but not enough. As a member of the [Group], I will support Wharton founders, specifically ones with social ventures addressing poverty and inequality in the greater [City] community, thus growing student-funded entrepreneurship with a social benefit. As a fellow, I will also be able to further hone my own sense of leadership to understand the best way to motivate people to prioritize community benefit.

When not focused on ventures and leadership, I plan to school fellow students in the Tennis Club, share meals with the Wharton Food Club, and continue bragging about California’s Cabernet Sauvignons to the Wine Club. I envision my Wharton experience moving beyond the classroom to build an alumni cohort to last a lifetime, supporting each other to overcome the challenges we will inevitably face as we become next generation leaders.

This MBA personal statement is yet another strong sample. This applicant has clearly done their research and has discovered that they have a goal in common with the school they’re applying to. They focus on this shared goal and highlight how they intend to achieve progress towards it by working together with the school and its community. 

They make sure to back up their claims with examples of relevant work experience  that is in line with this vein of thought. Doing this demonstrates focus and shows that they are serious about their passions. 

Their conclusion further reinstates the fact that they are familiar with what the school has to offer, and it also flushes their personality out a little more. It also helps the admissions committee to envision the applicant fitting into the school’s community in various ways.

Self Reflection Essay Example

Essay 3: As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program?

Disability has always been close to home; my family and community have a long and painful history of degenerative disease. I often think of my uncle, who steadfastly refused to let others help him eat meals following a string of kidney surgeries, and to my grandfather, suffering from neurodegenerative decline, who would rather exert excruciating effort to walk up a flight of stairs than ask me to get reading glasses from his bedroom.

It dawned on me that a reliance on others to move through daily life slowly chips away at one’s humanity; that lost independence is a common denominator of disability, and it impacts people almost as meaningfully as the underlying medical condition does. While various technologies and medical subspecialties exist to ease physical suffering, there is woefully little out there aimed to mitigate this deeper psychological problem. What’s more, the data and tools to solve this issue do exist, but millions continue to suffer.

I’m driven by finding answers to the most complex, most challenging problems faced by humanity; the ones that are too daunting, or those that go unrecognized. I felt a moral obligation to intervene. What followed would help me discover my life’s mission – building AI-driven tech to improve healthcare.

Sample Body Paragraphs

I rallied a friend, and together we built an AI-driven, low-cost speech-recognition platform that enabled voice-activated control over electronic systems in a household, thus empowering individuals suffering from ALS and multiple sclerosis. It was an exercise in creativity and persistence. It was quite daunting at the outset - I still have scars from initial circuit prototypes exploding in my hand. But, in the end, our solution worked, and cost a fraction of a now commercially available solution like Alexa.

As I think back to my core questions of independence, disability, and the juxtaposition of

medical and psychological suffering, I see increased life expectancy as a testament to modern advances in medicine. I now want to start the conversation around ensuring that people like my uncle or grandfather live not just longer, but happier, more dignified lives.

In the long run, by proving the benefits of AI-driven healthcare to the world, I want to build an enterprise that not only continues to develop sophisticated technologies, solve complex medical challenges, and change lives, but also improves the underlying fabric of healthcare policy. Like Uber and Airbnb, my dream is to eventually create an organization that fundamentally shifts the contemporary regulatory paradigm in healthcare to one that evolves and appropriately reflects both the medical and psychological needs of the modern patient.

The more I study disability, disease, impairment, and their implications on the human psyche, the more I appreciate the power of community - the feeling that there are people who fearlessly stand with you as you look to defy the odds. As I look to achieve my life’s mission and create a better healthcare system, I can’t think of a stronger, more supportive, and more inspiring community than Harvard.

The general management toolkit, network, and leadership skills that I develop will stay with me long past my time at HBS. I am confident in finding co-founders, collaborators, and investors who are as passionate as I am about solving entrenched challenges in healthcare. I plan to engage in cross-disciplinary inquiry through the [Initiative], and strive to develop a deft understanding of the interplay between the business, policy, and technological aspects of healthcare, something made uniquely possible through close collaboration with HMS and HKS.

I am more inspired than ever to realize my dream of restoring the lives of millions who suffer through no fault of their own, and the Harvard MBA will enable me to achieve exactly that.

This essay manages to take a very broad MBA essay question and turn it into a highly focused and genuine personal statement. The applicant doesn’t merely state their goals, but paints a delicate picture of their very personal inspirations that have become their driving force. 

This MBA personal statement includes numerous details, while refraining from including irrelevant ones. Each part of the narrative that they’ve told is necessary and is carefully woven together to provide an accurate background of where their motivation stems from and how it has led them to apply to this school. 

They also reference relevant achievements and experiences that they’ve had that indicate a strong sense of leadership within them, making them an attractive candidate for the school they’re applying to.

1. What is the purpose of an MBA personal statement?

The general purpose of an MBA personal statement is to show the admissions committee a little more about who you are and why they should consider your candidacy for their program. It is also a chance for you to show your goals and ambitions, while demonstrating how they pertain to the specific MBA program you’re applying to.

2. How long should an MBA personal statement be?

Some schools have specific minimum or maximum word counts for their essays, while others don’t. A school will typically list these kinds of requirements together with the essay questions.

3. What should I focus on with my MBA personal statement?

Your MBA personal statement should focus on answering the question(s) that the school has provided. These questions vary from school-to-school, but are usually found on the applications page of a school’s website, along with all of the other information relevant to your application. In conjunction with your answer to the prompt, you may focus on describing experiences, skills, and goals of yours that are relevant to the MBA program you’re applying to.

4. Should I write a different personal statement for each school that I apply to if I’m applying to multiple schools/programs?

Yes. Not only does each school have their own essay questions, but each school also has its own set of values, missions, and interests. Thus, your MBA personal statement isn’t easily transferable from one school’s application to another. 

If you want to maximize your chances of getting accepted into a school’s MBA program, you must carefully craft a unique MBA personal statement for each school that you apply to.

5. What should I research before writing my MBA personal statement?

Some research into a school is necessary before you can begin writing an MBA personal statement to submit to them. You may want to research a school’s mission statement, curriculum, faculty, extracurricular activities, or other pertinent information related to their MBA program. 

It will be necessary to reference these kinds of things throughout your MBA personal statement when you explain why this particular school is the best option for you and why you are the best fit for their next cohort.

6. Should I mention my GPA or GMAT/GRE scores in my MBA personal statement?

No. Your academic transcripts and test score submissions will be part of a different section of your application. The admissions committee does not need to see the same information in two places. 

Use the MBA personal statement as an opportunity to improve your candidacy for the school’s program in fresh, new ways by discussing things that would not be possible to include in your transcripts or on your résumé.

Your MBA personal statement is a vital part of your MBA application, and, as such, it requires that you approach your writing process with careful consideration. Your personal statement is a significant opportunity to make a good impression on the admissions committee by showing them who you are and why you deserve a coveted spot in their program. 

Plan out what you want to say, and take your time organizing exactly how you’d like to say it. Remember that every word counts, so make sure that you stay focused and don’t get off-topic. Once you’ve written an outstanding MBA personal statement that you feel packs a punch, proofread your essay, and, if possible, have others proofread it as well to ensure that there are no errors that will detract from the content.

You should also make sure that your writing conveys a sense of confidence, creativity, and passion. If you account for all of these things, and you let your true self shine through in your MBA personal statement, then there is no reason why an admissions committee wouldn’t be interested in having you join their next cohort of students.

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How to Write a Top MBA Personal Statement (With Examples)

Working on your MBA application? You aren’t alone. In 2021, over 200,000 students graduated with an MBA degree making it the number one choice for graduate students for the 10th year in a row. And there’s good reason for this. According to the National Center for Education Statistics , post-MBA, grads can earn significantly more at work—experts estimate an additional $20,000 each year depending on the industry. 

During the application process, you’ll want to stand out. A well-crafted personal statement will help distinguish you from other applicants. It serves as a powerful tool to showcase your unique experiences, skills, and aspirations to admissions committees. To make a lasting impression, tailor your personal statement to each MBA program you’re applying to, highlighting how your background aligns with their values and goals. For additional support, keep reading for some MBA personal statement examples and guidance. 

Understanding the Foundations – Word Count, Templates, and Pricing

When you start your personal statement, keep the word count in mind. Make sure to write your statement succinctly. Templates can give crucial structure to a first draft and make sure you hit necessary points. Finally: is it worth it to hire a professional proofreader? We break down the pros and cons. 

Word Count Considerations

A well-written personal statement is often the deciding factor in the business school admissions process. Conveying your thoughts concisely is a crucial skill in the business world, and future peers will be grateful for your brevity.

One strategy is to start with a longer draft and edit it down when revising. Remove unnecessary details and tighten wordy language. Focus on improving the quality of your content over meeting the maximum word count. 

Templates as a Starting Point

Templates can help to organize your thoughts. Use them to provide structure and give your writing direction. By planning ahead, you can decide how much space you want to dedicate to each element—this can also help you meet the word count.

Remember: popular templates are popular for a reason, and following them too strictly can make your statement feel rigid and unoriginal. To avoid that pitfall, personalization is key. Your individual experiences, goals, and perspectives are all unique. What would a Master’s in Business Administration mean to you? Don’t be afraid to customize any template to fit your voice. 

Professional Proofreading

Graduate schools know what a well-written personal statement looks like—and so do professional proofreaders. Experts can help catch small grammatical errors and improve clarity in your writing. It can be challenging to review personal writing from an objective standpoint. A good proofreader will streamline your writing and ensure overall coherence, improving your odds with your preferred school of business. 

Unfortunately, this can be expensive. Pricing for these services can easily cost hundreds of dollars. If hiring one isn’t in the budget, here are some alternatives: 

• Find writing groups online or in person. Not only will you receive feedback, you’ll get a better idea of what other personal statements look like. Be prepared to help edit other statements.
• Reach out to peers and mentors. Turn to people who know your voice and can tell when your writing is authentic. Make sure they aren’t afraid to give negative feedback.
• Utilize free online resources. Writing tools like Grammarly or Hemingway help check grammar and sentence structure. They won’t help with essay format and aren’t infallible; double-check any changes they might suggest.
• Read your statement out loud. This can help make sure your statement has a good rhythm and flows naturally.
• Take breaks. Be your own set of fresh eyes. When you’re in the thick of writing, you might glaze over easy-to-spot details while you’re thinking of the big picture. Allow yourself to recharge and clear your head before you get back to it. 

Tailoring Your Personal Statement to Top MBA Programs

Make sure to personalize your essays to specific MBA programs . Include details about specific classes and faculty, unique opportunities, and the strengths that make this program stand out. 

Then, tie yourself into the narrative. What role would you fill as a graduate student or an alumnus? Consider your own strengths and where they align with this specific program. What career goals could this opportunity help you achieve? 

Remember to mention your soft skills and other details that may not show up elsewhere on your application. Finally, shine a spotlight on your unique contributions in past roles. 

Write a Captivating Introduction

A beautiful personal statement will be overlooked unless the introduction captivates the audience. You can begin with compelling anecdotes, personal stories, or influential quotes. Tie this introduction into your reason for pursuing an MBA. Make the reader care before launching into your achievements. Then, clearly state why you’re pursuing an MBA. Example: “From the dynamic intersections of global markets to the intricate strategies driving corporate success, the realm of business has always beckoned to me as a realm of boundless opportunity and perpetual evolution..” 

Discuss Academic and Professional Background

Now it’s time to discuss what you’re bringing to the table. It’s okay to brag! Think about any key achievements or acquired skills that are transferable to an MBA program. What motivated you to apply? Example : “As a project manager at XYZ Corp, I navigated intricate challenges, demonstrating resilience and strategic thinking – skills I am eager to refine in a top-tier MBA program.” 

Answer the Questions: Why an MBA? Why Now? 

What does an MBA mean for your career goals ? Break down your short and long-term goals to answer this essay question. How do the skills you gain from earning an MBA connect to your plan? Research the program you’re applying for and use examples from the curriculum. Example : “My immediate goal is to transition from project management to strategic consulting, and Crummer’s MBA program’s focus on experiential learning and global business strategy perfectly complements my aspirations.” 

Emphasize Soft Skills

Think about moments you demonstrated personal growth or teamwork. Are there any moments you stepped up to lead a project or team? Your past experiences will influence your habits in a graduate school setting. Example :  “Leading a cross-functional team on a high-stakes project not only honed my leadership skills but also taught me the importance of collaborative problem-solving, a cornerstone of Crummer’s MBA program. “

Spotlight Unique Contributions

What sets you apart from other applicants? Moreover, what impact will your unique perspective bring to the MBA cohort? Explain how your background will enrich the learning environment. Detail personal qualities and experiences that showcase your value. 

Key Elements for a Powerful Personal Statement

Take a holistic approach to strike the right chord in your personal statement. Give admissions committees a more concrete impression of you. Weave in your qualifications, experiences, and aspirations. Don’t just mention your professional achievements—detail all of your positive qualities. 

Showcase Work Experience 

Be strategic when discussing your real-world work experience. If you can, including measurable results is a great way to show your professional impact. Earnings numbers, statistics, and other metrics will show off your professional experiences. 

Articulate Career Goals and Aspirations

When discussing career goals for an MBA application, detail your short and long-term objectives clearly. Ambiguity can weaken your statement’s impact. Whether you’re joining a family business, starting your own business, or looking to go abroad for international business you should discuss how you see yourself navigating the business world. Connect these career aspirations to the MBA program. 

Incorporate Extracurricular and Real-World Experiences

Touch on any extracurricular experiences like internships or entrepreneurship. Explain how these real-world experiences impacted your analytical skills, business acumen, and decision-making. If you’re an entrepreneur, touch on your journey or discuss the vision for your next startup. 

You can also talk about moments where you demonstrated leadership and communication skills. Teamwork is critical to business leaders. Reflect on your leadership experience—the successes you’ve won and the lessons you learned. 

Maintain Authenticity

Write authentically. Admissions officers want genuine stories. Give readers a reason to empathize with you. Overly formal and generic language can depersonalize your statement and keep readers at arm’s length. 

Also, use conversational language. If something sounds clunky or unnatural, it probably also reads that way. Plus, the way you speak naturally showcases your personality. While you should always use proper grammar, don’t suck the life out of your statement in the name of sounding more “academic.” Use this opportunity to demonstrate your communication skills. 

Navigating Common Challenges

Crafting your personal statements can be challenging! Let’s answer some FAQs. 

How Do I Balance the Personal and Professional Aspects?

Be intentional about what you choose to mention from your personal life. Use elements that either contrast or emphasize your professional experience. How does your background influence your business philosophy? Make sure to keep a professional tone and align your statement with the admissions committee’s expectations and be prepared for any questions the interviewer could ask.

How Do I Handle Sensitive Topics?

If you’re writing about a sensitive topic, do so thoughtfully. You don’t know what type of people will be reading your statement, so be considerate and intentional about any details you choose to share. 

However, your application essay should be a reflection of you. Sensitive subjects often play a major role in personal growth and development. Discuss what you learned from this challenging experience and how it influenced you. 

How Do I Make My Writing Stand Out? 

We’ve touched on all of the story elements you need—now trim the fat. Avoid common clichés and generic statements. Common phrases will dilute the unique perspectives in your personal statement. Make sure the language aligns with you. Avoid language that could apply to everyone when possible. 

Other MBA Application Process Essentials – GMAT Score, GPA, and Statement of Purpose

The MBA application process is multifaceted and holistic. Alongside your statement, admissions committees also consider your GMAT scores and GPA. GMAT scores are used to gauge applicants’ aptitude for business studies, while GPA showcases your readiness for MBA rigor. If you have a lower score in either category, address these challenges by highlighting your other strengths, relevant experience, and resiliency. Remember: committees consider the entire application, not just scores. 

The other factor in the application process is your Statement of Purpose or SOP. This will complement your personal statement. Make sure your SOP articulates your academic and career goals without echoing your other application essay. Avoid redundancy. Focus on the future: link the MBA program to your long-term plan. Take a forward-looking perspective and demonstrate how the MBA will work as a natural progression in your life. 

Your personal statement should be as unique as you are. Start with a compelling narrative and a plan. Proofread your essay, and don’t be afraid to seek help from peers or professionals. Explain how your personal and professional life gives you the necessary skills to thrive at your desired program and be specific about what you want to do there. This is your chance to differentiate yourself from other applicants—take advantage!

Crummer is the #1 ranked MBA program in Florida. You can learn more about what we offer and when you’re ready, start working on your application . 

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How to Write a Statement of Purpose for an MBA

Your personal statement is an opportunity to formally introduce yourself to an MBA admissions committee. Here's how to make your personality shine.

Your Master of Business Administration (MBA) application should tell the story of who you are as a student and professional teammate. Some materials, such as your GPA and GMAT or GRE score , are intended as data points that demonstrate gained knowledge. Other, more creative components can illuminate your personality and illustrate how you move within the business world. The MBA statement of purpose (SOP), also called a personal statement, serves the latter purpose.

In this article, we’ll offer tips on writing an effective MBA statement of purpose and provide an example that may help enhance your business school application.

What is an MBA statement of purpose?

An MBA statement of purpose is an academic essay included as part of the graduate application package. Often guided by broad prompts as determined by each school you’re applying to, these open-ended essays are your opportunity to directly tell the admissions committee why you want to join their program, how you’ll contribute to your cohort, and what you hope to gain from the experience of getting your MBA.

How to write an MBA statement of purpose

With your SOP, you are in complete control of your narrative. This is your chance to tell the aspects of your story that you think the admissions committee needs to know in order to make their most informed decision about your potential admissions offer.

This opportunity comes with a strong element of creative freedom. The only parameters you’re tied to are the ones set by the admissions committee in their essay prompts. Beyond the questions themselves, these often include total word or character count, and sometimes they include formatting preferences, such as double spacing.

How to plan your SOP

SOP prompts tend to be somewhat vague. You can react to questions like, “What matters most to you?” (from Stanford Graduate School of Business) and, “Tell us your story,” (from University of Illinois Gies College of Business) in a lot of different ways. Begin with what you know: the word count limit and the prompt.

Use the word limit to guide the way you tell your story. Some schools will separate prompts into a series of shorter responses, while others will expect one longer narrative. A maximum of 350 words will be a quicker version, whereas a maximum of 1,000 words will offer you space for more in-depth telling.

Next, turn to the prompt itself. Think about what’s at the heart of the question, and let that sink in. Pay attention to your initial reactions: your immediate answer, jogged memories, or any notable emotions that surface. 

Continue brainstorming around those initial reactions by asking yourself questions like:

Why did these reactions surface?

What values are behind them?

When have I incorporated those values into my career?

How does my goal of attending business school align with and enhance my expression of those values?

Specifically, how does this MBA program offer the further opportunity to pursue those values?

When you’re ready, begin writing your story at whatever point feels natural to you given the parameters. As long as your story follows a sensible flow and reaches your goal destination, there’s no right or wrong place to start. Remember: this is your narrative.

Tips for writing a successful MBA statement of purpose

As you write your SOP, here are a few things to keep in mind that can help your writing stand out:

Clearly state your goals: Openly communicate your short-term and long-term goals in earning your MBA. Clear statements around this crucial element of your SOP can help you avoid any potential confusion.

Express your interest: Be forthcoming about your interest in this particular MBA program. Show that you’ve researched their offerings and call out the aspects you are most excited about, and how those aspects align with your goals.

Demonstrate mutual fit: The institution plays a huge role in shaping the MBA experience, however it wouldn’t be complete without a student body. Show what you, and you alone, will bring to your MBA community.

Detail your action plan: How will you make your goals a reality? Use details from your past triumphs to show how you can be successful in the future.

Determining your strengths

Everyone has strengths. If you need help figuring out what yours are, the following questions may help:

What’s something you’ve done that you are proud of, and how did you do it? This question can help you narrow in on the skills you already possess and how you implement them in ways that align with your values.

What do people frequently ask you for? Whether it’s logical, emotional, or physical, this question may reveal the types of problems you’re often prepared to solve.

How do your friends, family, and colleagues describe you? Sometimes the quickest way to identify your positive attributes is to ask the people you trust. They may reveal an aspect of your personality that you wouldn’t have thought to highlight.

What are admissions officers looking for in an SOP?

Admissions officers use the SOP as a chance to learn about each prospective student from their own perspective. Some ways you can help them get to know you include:

Providing concrete examples: Rather than tell the admissions officer who you are, show them. If you are a problem solver, explain a difficult problem you solved; if you are compassionate, discuss a time your compassion led to a success.

Being honest: It can feel a little uncomfortable to tap into your vulnerability as you write, however your openness can have a huge impact on the reader. Honesty can help build connection and demonstrate self-confidence, and it can give you an opportunity to show how you’ve turned a perceived negative into an actionable positive.

Highlighting impact: Take your credentials one step further by expressing their potential impact. Staying impact-focused can be particularly useful for applicants with less traditional backgrounds. How is your unique background actually an asset?

Being concise: Say what you need to say—and nothing more. Admissions officers don’t always have time to savor prose. Often, they’ll appreciate a concise essay with proper grammar and an easy flow.

Writing tip: Read out loud

As you begin the editing process, reading your essay out loud may help you determine whether you are writing in a natural tone of voice and if the essay really sounds like you . It can also help you notice areas that might need additional clarification and catch typos that you may have missed during skimming. For added assurance, follow up your independent editing process by asking a trusted friend or advisor to review your SOP.

MBA statement of purpose example analysis

Reading examples of successful MBA SOPs can help you understand how to implement the above tips. However, keep in mind that you are telling your story, and so your final essay should look different from the samples you read.

US News & World Report published two examples of successful personal statements from accepted applicants to Temple University Fox School of Business and Yale School of Management. Read the full essays here .

What the Fox applicant does well: This applicant shares their unique path toward an MBA by recognizing that it’s atypical. Ultimately, they turn the narrative around by detailing how their background will be an asset to their career goals, and how Fox’s MBA program can help them succeed. This applicant remained open and honest about who they are, where they came from, and where they’re going.

What the Yale applicant does well: This applicant shows their proven ability to work toward their goals. They corroborate their vision of success with specific facts and details, and incorporate key business skills in their narrative, such as fundraising, long-term planning, and strategic thinking. This applicant expresses their values through their actions, while still maintaining an informative and authoritative tone.

Getting your MBA degree

Before you can start your MBA application process, you’ll need to narrow down the programs that meet your needs. Work on your degree from anywhere with an internet connection with the iMBA from University of Illinois Gies College of Business . If you’re looking for flexible learning at a breakthrough price, this could be one option for you.

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MBA Personal Statement Tips and a Sample Essay

December 7, 2023

Jeremy Shinewald

“What are your goals, and why do you need an MBA from our school?” Virtually all MBA programs ask some version of this question, which is typically referred to as a personal statement. And you must answer this question thoughtfully and with detail. So, what should you write to achieve this?

Why Do So Many MBA Programs Require a Personal Statement?

Let’s start with why business schools ask this type of question of its applicants. Simply put, MBA admissions committees want to know, without a doubt, that you have a clear plan for your future and that their school can get you there. Revealing that “fit” with your target MBA program is absolutely critical. Admissions committees want to protect their yield – the number of acceptances divided by the number of offers they give out. In other words, how confident are they that you will accept their offer if it is given? You need to show the admissions committee that you really fit with their program through your personal statement—or they just might give your place to someone else who is able to prove that fit!

What Are The Components of an MBA Personal Statement?

While every MBA personal statement will vary slightly, the general components will be the same across the board. In a way, each personal statement will include something about your past, present, and future, which we’ll dive deeper into later in this post.

First, you need to include some context. Even if a business school does not ask about your professional or personal history, you still need to explain where you are coming from in order to explain where you are going…this is your past. Next, your goals are a key element of a personal statement. You need to share your plan for the future. In some personal statement prompts, you will be asked specifically about short AND long-term goals, and some will only ask for “goals” generally. What is important is that your goals be well thought-out and ambitious but attainable. Lastly, you will need to include why that school can help you reach those goals. This is where you connect your context and goals to reveal how your MBA from that school is what will make those goals happen…your present (or hopeful present, at least!).

How To Write About Your Post-MBA Career Goals

While your short-term post-MBA goals may be clear to you, the long-term often trips applicants up. How do you know what you really want to do so far in the future? As someone who has helped countless applicants perfect their MBA personal statement, I can tell you that admissions committees know your actual goals may change during your time at business school, and that is OK! However, what is important is that your short-term goals are clear AND that your overall goals are plausible. You need to share goals that you can reasonably achieve – there must be a path between where you have been and where you are going. Unclear or improbable goals are a major reason MBA applicants get dinged, so do your homework and make sure that path is crystal clear in your personal statement.

As an example, if you are an operations analyst and would like to move into consulting, you can share how you want to join a rotational management program, or how you plan to launch a search fund focused on operationally challenged businesses. Both of those paths seem plausible.

An important note: MBA admissions committees actually have no preference for one path over another. They just want to learn that you are passionate about your chosen path, that their MBA program can help you on that path, and that you will be successful after your MBA is over. 

When it comes specifically to long-term post-MBA goals, you only need to consider an ideal. If everything works out, this is where I would like to be. These goals should not be wildly ambitious or out of reach – again, you need to prove to the admissions committee that your goals are attainable – but they do need to be exciting.

Conducting Research On Your MBA Programs

In order to write about why a particular MBA program will help you attain your goals, you must conduct extensive research on your target schools. If a school asks “why us” you MUST be able to answer thoughtfully and specifically.

Here are a few ways you can learn more about your target MBA programs:

• Spend a day touring your target program’s campus , attending a class, speaking with professors, and conversing over lunch with students.
• If visiting in-person is not possible, you can learn a lot through attending webinars and online information sessions.
• Reach out to colleagues and/or local alumni. Spend some time on LinkedIn to see if you have colleagues who have attended your target programs or if there are any alumni clubs in your area. Schedule a chat to learn more about classes, clubs, career opportunities, and school culture.
• Follow your target MBA programs on social media. Schools regularly post on all major channels and can really share a lot of great and helpful information.
• Download mbaMission’s Insider’s Guides. This is not a shameless plug – our suite of guides to top MBA programs is extensively researched and informed by direct input from students, alumni and school representatives. We update them yearly and they are free to download.

Every top MBA program offers a variety of in-person and online opportunities to connect and learn more. Check out this blog post for a list of events and programs.

Doing this research will help you write a personal statement that is authentic and specific. Being vague and generic here is NOT the way to go. Consider the following example:

“During my experience at Cornell, I was struck by the easygoing classroom discussion, the warmth of the professors and the time spent by the first-year student who not only toured the facilities with me, but also took me for coffee and asked several of his colleagues to join us.”

While these statements may in fact be true, the text contains no Cornell-specific language. If Yale, Michigan or the name of any other school were substituted for Cornell here, the statement would otherwise not change at all. This statement could be applicable to any other school—and this is not good. In contrast, the following statement could refer only to Darden:

“While on Grounds, I was impressed by Professor Robert Carraway’s easygoing and humorous style, as he facilitated a fast-paced discussion of the ‘George’s T-Shirts’ case. Although I admittedly felt dizzied by the class’s pace, I was comforted when I encountered several students reviewing the finer points of the case later at First Coffee. I was impressed when my first-year guide stopped mid-tour to check in with her learning teammate and reinforce the case’s central point. It was then I recognized that this was the right environment for me.”

If you were to substitute the Darden name and even the professor’s name with those of another school and professor, the paragraph would no longer work. The Darden-specific information regarding the day’s case, First Coffee and learning teams ensures that these sentences have a sincere and personal feel—showing that the candidate truly understands what the school is about, and necessary for a compelling personal statement that will catch the attention of the admissions committee. 

MBA Personal Statement Example and Analysis

Now it is time to put all these tips into practice. Here I will dissect an actual successful personal statement essay from a past applicant so you can learn some of the “dos” and “don’ts” in revealing your fit with your target MBA program. One quick note—this sample essay is not meant to be used as a template. I suggest that you use it as a resource, but do not copy it! Everyone has their own stories and nuances, and you need to focus on sharing yours in your own personal voice and style.

The essay I analyze here is in answer to the following question from Wharton’s 2022–2023 application, but the advice I give is applicable to any school’s required personal or goal statement:

How do you plan to use the Wharton MBA program to help you achieve your future professional goals? You might consider your past experience, short and long-term goals, and resources available at Wharton. (500 words)

This essay has our three key personal statement elements: past, present, and future. Let us unveil and examine each one.

The writer starts, logically, with the past, which is discussed in the first part of the paragraph.

Transitioning from banking to private equity, I initially found the faster pace and expanded scope startling, but ultimately, it was invigorating. Shifting from agent to principal, I joined the VP Product at a Japanese industrial firm in repricing one hundred, long-ignored products, and shepherded the acquisition of the rotational-molding division from a Korean chaebol. While I had neither pricing nor manufacturing experience, all that mattered was that I could learn, adapt, and contribute. At KJIP, I came to appreciate the “messiness” of investing and the opportunities to create value via ingenuity and collaboration.

No matter what the word limit is for the essay you are writing, you must give the admissions committee some indication of where you have been to provide context for where you want to go. The author here could not have just written, “I plan to accelerate my development at Wharton before returning to investing….” He needed to give the admissions reader a sense of his experiences and background before introducing his goals. While he will not be the only private equity (PE) associate to apply to Wharton, he offers a window into how his time in PE was his own—he invested in Asia, gained experience working with portfolio firms on a repricing project, completed an industrial acquisition, and so on. And beyond his discussion of his actual work, he gives an honest view into what he enjoys about the experience—the “messiness,” as he calls it. He discusses the challenge of adjusting and the rewards of creating opportunity. He demonstrates that he is authentic and capable and does so in just 90 or so words. He has not shared anything earth-shattering, but he has created an identity for himself and done enough to grab the reader’s attention and distinguish himself ever so slightly from other, similar candidates. He has also set the stage for the next section of his essay.

In the next roughly 90 words, the writer tells us that he plans to return to investing back home in America, sticking with industrials. He even names firms.

Now, I plan to accelerate my development at Wharton before returning to investing to drive change on a greater scale. While I had a tremendous experience in Asia, I am eager to return home and would seek to join a middle-market, PE firm, like BZPD or PowerStrat, which focus on industrial innovation to the benefit of all stakeholders. Longer term, as I develop my leadership skills and breadth of industrial experience, I aspire to become a partner at a PE firm or to a CEO position with a larger industrial firm, where I can truly lead change. 

The author does not need to “save the whales” or shift into tech to excite the admissions committee. He just needs to show that he has clear goals and that those aspirations make sense for him—and that ultimately, his MBA will be the bridge to get him there.

He can go from PE pre-MBA to PE post-MBA, no problem, or he could suggest that he wants to transition into industry right away. He could probably find ways to shift into other careers as well. What is important is the logic behind the career goals, not the target industry. And in this case, this applicant’s path makes sense. In addition, his long-term goals naturally extend from his short-term goals. His logic continues, and his objectives, while unrevolutionary, are, importantly, significant, ambitious, and prestigious. In short, the admissions committee can see a credible path for him to be a successful alumnus. Of course, all this logic and “pathing” is critical. For the applicant to say that he wants to go from industrial PE into sports management or into leadership of a consumer marketing business would sound strange with the information we have, so again, the focus is on being logical, credible, and ambitious.

If I were to critique this portion of the essay, I would say that he might give another sentence of depth here. His goals are possibly a little thin. Maybe he could elaborate on the work he would seek at his post-MBA firm or offer an intermediary goal that would lend more credibility to his long-term aspiration of landing that C-suite position. Of course, if he did so, he would need to find space to do so elsewhere in his essay, because Wharton has a hard limit of 500 words. You literally cannot enter even one word more into the space allotted for this essay on the school’s application. Not a word! At some other programs, you do not need to worry so much about being a few words over, though we always recommend that applicants not exceed an MBA program’s stated word count by more than 5%, tops.

The Present

Finally, the bulk of his essay is on Wharton—approximately 60% of it. The admissions committee wants to know that you have done your homework on their school because they have thousands of applicants and do not need to accept anyone who lacks a complete understanding of what their program has to offer. To be a successful applicant, you really need to prove that you have done your homework. 

Assessing areas for development, I recognize that I need to grow beyond the financial plain and will pursue Wharton’s Strategic Management major, both to expand my ability to advance my future firm’s strategic rationale and to quickly grasp the challenges faced by management at portfolio firms. After taking core courses like “Operations, Information, and Decisions” and “Foundations of Teamwork and Leadership” to deepen my managerial point of view, I would specialize via electives like “Managing Organizational Change,” “Corporate Diplomacy,” and “Advanced Global Strategy.” Of course, beyond Wharton’s course options, I find the opportunities to unify theory and practice to be incredibly compelling. In particular, I would pursue the Advanced Management Practicum, so that I could collaborate with classmates by providing actionable solutions for a specific management problem, while gaining the enduring benefit of a consultant’s perspective. And a Global Modular Course, like “Supply Chain Management in Mexico,” will introduce me to our most vexing global business issue, while expanding my network within industry and with classmates. 

I feel fortunate to have already witnessed the role my diverse and dynamic Wharton classmates will play in my education; I recently visited my cousin, Tarek Masoud (W ’22) and observed his “Managerial Decision Making” class, also attending that week’s Pub. Both class and Pub revealed a community that comes together to share ideas— and even laughs together amid the intensity of the experience. Indeed, this reflective aspect is deeply appealing; by pursuing a Leadership Venture, I would work with peers to better understand myself and hone my leadership style. Meantime, through my Learning Team experience, I will be constantly adapting as I seek to contribute to a unit that Tarek described as his “lifeline.” I would come to Wharton ready to listen, absorb, and share, knowing that by bringing the entirety of my energy, I will confidently embark on the next phase of my career.

Has our applicant proven that he has done his research on the school? Unequivocally, yes! He has visited the program, sat in on a class, selected an appropriate major, reasoned through the courses he wants to take, noted experiential opportunities, and familiarized himself with the school’s Learning Team model. And he does not just present a list—he is able to show how these resources will help shape his experience.

I want to highlight a few specific details. The writer does not just say that he visited his cousin at Wharton and had a great time; he visited his cousin with a sense of purpose and absorbed the experience both academically and socially. He has takeaways about the Learning Team experience. If I were to critique this section, I would focus on the Leadership Venture element. Which one would he want to pursue? Why? Would any Leadership Venture work to help him gain what he needs? Small details like this add to the sincerity of the essay, thereby making it more convincing.

The brevity of this essay—at a mere 500 words—could always leave us second-guessing the writer. In this case, though, the applicant delivers a fairly straightforward story, identifies some nuances within his experience, offers clear and connected goals, and is able to identify with Wharton as his target. He does a very solid job and generally makes the most of his space. Again, do not just try to copy this sample essay. Use the tips in this post to make your essay truly your own. I hope this has helped you understand the depth that is necessary in your writing and the logical connections you need to make. This should launch you on your journey.

If you have questions about your application essays or wonder which schools you would be competitive at, sign up for a free 30-minute consultation with an mbaMission consultant.

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2023–2024 MBA Essay Tips

• Berkeley Haas School of Business Essay Tips and Examples
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• How to Write a Great MBA Personal Statement

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For many candidates, writing essays for business school applications can feel intimidating because of the slim margin for error. Admissions officers at highly selective business schools look for justifications to reject candidates, and when they cannot find those justifications in work experience, undergraduate grades, or admissions test scores, they search for them in application essays. “Your personal story is what will set you apart from other applicants,” according to Poets & Quants contributor and Personal MBA coach Scott Edinburgh.

Best practices in application essay writing indeed exist, although some of them are not obvious and a few may seem counterintuitive. BSchools editors reviewed the analysis, advice from several authorities, and essay examples from admitted students. Although this information is mainly sourced from essays submitted to the Harvard Business School and the Stanford Graduate School of Business , the principles outlined below apply to any top MBA program, whether on-campus, executive, or online.

Before discussing the findings, it should be noted that schools have shifted from experimentation to implementing high-tech replacements for their written application essays, according to Poets & Quants . Since 2020, most business schools require video submissions of essay questions in the application process, including London Business School and Kellogg School of Management at Northwestern University. MIT’s video essay gives candidates sixty seconds to present themselves in one shot, while New York University asks for six captioned images describing candidates.

Below is an overview of the most frequent application essay prompts or discussion topics and best practices for writing.

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Common mba application essay prompts.

Most application essay prompts can be divided into five categories: introduction, career objectives, school selection motivation, achievements and setbacks, and additional optional essays.

Introduction (“Introduce Yourself”) Prompts

These prompts ask applicants to introduce themselves to the admissions committee members. Here the actual class of 2023 required essay prompt from Harvard:

You’re applying to Harvard Business School. We can see your resume, academic transcripts, extracurricular activities, awards, post-MBA career goals, test scores, and what your recommenders have to say about you. As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program?

A variant includes a previous Harvard prompt asking candidates what they would say when introducing themselves to other new students on the first day of classes. Stanford’s famous embodiment of this prompt simply reads:

“What matters most to you and why?”

Career Objective Prompts

These prompts ask applicants to explain their career goals and why they believe an MBA is necessary to accomplish those goals.

School Selection Motivation Prompts

These prompts ask candidates to discuss why they want to attend that particular business school and the benefits the school and classmates will receive should they win admission. Experts believe this topic is highly significant to admissions officers and needs to be incorporated into most essays—especially introduction essays—in some fashion.

Achievements and Setbacks Prompts

These prompts request discussions of inflection points in an applicant’s career. The questions seek to uncover what contributed to these accomplishments, how they recovered from setbacks, and what candidates learned from them.

Additional Optional Essays

This last prompt typically asks applicants to discuss any additional topics about which admissions committees need to know before rendering decisions.

Essay Writing Best Practices

Essay structure.

Writing expert and admissions consultant, Sandy Kreisberg, offers a great deal of insight about successful application essays. In an interview with Poets & Quants , she points out that many successful HBS essays follow a typical structure. First, they state the applicant’s goals, then identify three or four crucial experiences that helped shape those goals. Frequently, candidates also include how those experiences helped form their values. Another admissions consultant argues that emphasizing values is necessary within any approach or structure.

Frequent Essay Themes

Admissions consultant Stacy Blackman advises clients to select themes that will enable them to display qualities HBS highly values , especially drive, accomplishment, and leadership:

We have found that both personal and career-oriented topics can work, and most candidates tell more than one story in the essay. In the past, we have observed that successful HBS essays also demonstrate a core driving passion […] HBS has always been highly focused on leadership and really loves candidates with a track record of leadership impact and a success trajectory that indicates upper management potential. Accomplishments have traditionally been a strong focus of HBS essays, and using at least one accomplishment story in this essay may be a good strategy.

According to Kreisberg, frequent themes include overcoming adversity, helping others overcome adversity, overcoming victimization, or assisting others in overcoming victimization. In fact, he argues that this theme accounted for as much as 70 percent of recent Stanford Business School essays. In addition, Kreisberg says absent parents, especially absent fathers, embody themes in many successful Harvard essays from 2014 and 2015.

Voice Is The Most Important Factor

By saying that “voice trumps everything,” Kreisberg points out that the voice with which candidates speak through their essays can be more important than any other aspect of application essay writing. Characteristics of a “good voice” include :

The essay must convey that, above all, the candidate seems like a genuinely likable person. If it does not, the piece can render an otherwise outstanding candidate vulnerable to a “ding,” which is business school lingo for a denial. According to Kreisberg, the critical test the HBS admission committee reportedly relies on is this question: Is this someone you would want to sit next to in a case method class?

Authenticity, Sincerity, and Vulnerability

All experts agree that authenticity is a necessary winning essay hallmark. Admissions consultant Eric Allen states, “The key character traits built from your personal, professional, and community stories and experiences that provide a unique and authentic story differentiating you from other applicants.” It may be surprising how many MBA application essays display vulnerability because this quality is not generally associated with business leaders.

Reflectiveness

Candidates need to present examples demonstrating their introspection and self-awareness.

One of the most difficult challenges of application essay composition is figuring out a balance between presenting a string of impressive accomplishments while also being humble. Unfortunately, any form of bragging in an essay amounts to self-sabotage.

Thoughtfulness

Candidates must show careful attention, especially to other people’s needs.

Cohort-appropriateness

Ideally, candidates need to sound like previous applicants from the same industry. For example, applicants with work experience in investment banking need to sound like students the school accepted with investment banking experience, applicants with military experience need to sound like students the school admitted from the armed services, and so on.

Writing Quality

Many experts suggest that effective application essays do not need to be exceptionally well-written. They contend that admissions committees overlook less-than-perfect writing as long as applicants deliver compelling pitches. Business schools are interested in selecting and training future business leaders, not Pulitzer Prize-winning writers.

Moreover, the reviewed HBS essays do not appear to be particularly well-written. The errors and defects found in the samples suggested that the authors won admission because of other factors, like their work experience, undergraduate grades, or admissions test scores. Nevertheless, the most successful essays appear to demonstrate many characteristics of good writing, such as:

Powerful, Compelling, and Sometimes Shocking Introductions

“In all essay writing, of course, you learn that a lead, the way you entice a reader into your writing, is all-important, in part, because it should generally be compelling enough to grab someone and make them want to read on. In that regard, there are some fairly grabby leads,” according to Byrne , who knows how a significant lead reads; he was a magazine editor at BusinessWeek and FastCompany.

Consider for a moment why a powerful lead can be critical in this kind of essay. A typical admission committee member might review as many as 30 or 40 of these essays within candidate files on average. A compelling lead not only differentiates an article in the mind of that reviewer, but also grabs their attention.

The best essays display compelling first paragraphs and lead with first sentences that grab readers’ attention through vivid, shocking images. Here is a remarkable example:

“You are a woman AND a vegetarian! You will never make it at this place”. As a senior midshipman screamed those words at me from across the table, I instantly decided to change the one aspect of that statement within my control. I scarfed down Stouffer’s meat lasagna during my first dinner at the United States Naval Academy and wracked my brain, pondering how the females before me had survived. After leaving the comfort of my childhood home, I found myself blindsided by a brutal indoctrination into the male-dominated military.

The contention and excitement in the first sentence virtually guarantee further reading because it arouses the reader’s curiosity about what sort of place the applicant ended up treating women (and vegetarians) with such disrespect. The writer eventually introduces the controversial topic of male domination of organizations and explains how she adapted to that domination and finally overcame it.

Here is another compelling introduction:

During my first year in college, my parents declared bankruptcy. The bankruptcy was caused by my father’s growing drug addiction and it had a cascading impact on our entire family. Since my parents were co-signers on my student loans, our bank refused to renew them after my first year. I did a number of things to get by, including working three jobs simultaneously to make ends meet. I also tried to support my dad by helping to manage his rehabilitation process as much as a teenager reasonably could.

Displaying vulnerability, this example surprises readers who may not expect an HBS student to have faced damaging family issues like bankruptcy and drug addiction. The lead also arouses the curiosity of readers who want to know how the applicant eventually overcame these traumas.

Active Voice and Verbs

The best essays tend to avoid the passive voice . Notice the active voice and the vivid choice of the verbs in the below essay:

After college, I joined the Ivy Club in D.C., serving as the chair of Young Alums. The club had declining admissions, so I galvanized support by changing its mission and expanding its demographics […] Still, I craved more impact and contribution to a company’s success […] Now I thrive on helping other people and organizations do the same: identify problems, then clarify and meet their goals.

Essay Length and Word Limits

Some universities do not specify word limits for their essays. However, the best pieces display judicious word counts, sometimes in two separate essays. MBA Mission explains in more detail:

In the past, when Chicago Booth required only one essay, we often suggested 1,000 words as a guide; now with two essays, we propose keeping your responses to 500–600 words each. Approximately double the minimum seems to be a reasonable high-end target, though you will not be rejected from the applicant pool for going even higher. That said, we would recommend 1,000 words per essay as the absolute upper limit, and only in exceedingly rare cases.

Stacy Blackman concurs, saying that essays should be under 1,200 words. It is always easier to cut words down than add more during the editing process. A good rule of thumb is to write until the essay feels complete, and then take a second pass through the article essay to cut any unnecessary words.

Sample Harvard Business School Essay

The following outstanding Harvard Business School essay —which was written by a published author—satisfies all of the above criteria. It is an inspiring, compelling, and well-written example that can be read below in its entirety, followed by a brief analysis from Harbus, the essay’s publisher. .

In 2012, I realized a life ambition—I completed my first novel, all while working full time at [Top U.S. Investment Bank]. I could not wait to share it with the world and eagerly went in search of a literary agent. But each agent I contacted declined to represent my novel.

Nevertheless, I was passionate about my work and was determined to put it into readers’ hands. In true entrepreneurial fashion, I self-published my novel through the digital platforms Smashwords and Createspace. I worked with a promotional expert to organize a month-long book tour to promote the book to prominent book bloggers and their readers. The result? My novel has received multiple 5-star reader reviews, from Amazon to Goodreads, and was a semifinalist for the Amazon Breakthrough Novel Award.

Storytelling is my lifelong passion; it saw me through a difficult childhood. After my father left, my mother raised me as a single parent in [U.S. City/State], a rural Bible Belt town two hours south of [U.S. State]. We did not have much money and that coupled with my bookishness made me a target for bullies. Books and writing were an escape; they gave me an avenue to articulate the feelings of abandonment and powerlessness I otherwise did not want to express. Writing made me happy and the more I wrote, the more my talent blossomed. I began to win awards and my work was published in youth literary journals. These experiences made me more confident, a key part of my success later in life. It all started with a pen, a notebook, and my imagination.

Stories are an integral part of the human experience. They uplift and inspire, give us permission to dream and to visualize what could be. Storytelling has been an integral part of my career, from building financial models at [Top U.S. Investment Bank] that illustrated my expectations for the companies that I covered to delivering a presentation to [International Daily Newspaper]’s chief revenue officer explaining why reducing ad prices for tender house advertisers would not lead to an increase in revenue.

My passion has also informed my growth as a leader; I believe my most impactful expressions of leadership have been my efforts to help others write the narratives of their own lives and careers. At [Top U.S. Investment Bank], I created an informal mentorship program for female and minority interns and first-year analysts in the research division and led a “soft skills” class to help new analysts handle difficult interpersonal situations. For four years, I’ve mentored a young Hispanic woman through Student Sponsor Partners, a nonprofit that gives low-income students scholarships to private high schools. Being a mentor gave me the privilege of guiding another first generation college student along what I know can be a lonely, difficult path. This fall, she started college with a full scholarship.

Storytelling will be a part of my future career path; as an MBA graduate, my goal is to obtain a position in strategy and business development at an entertainment company that specializes in film or television. Long term, I want to start a multimedia and merchandising company with a publishing arm (books and magazines) as well as film, TV, and digital operations. Using strong, fictional heroines and informative lifestyle content, my company’s goal will be to educate and inspire women to become their best selves. My particular focus is creating compelling, multidimensional characters to inspire young women of color, who are constantly bombarded by negative images of women who look like them in media.

I’m pursuing a Harvard MBA because I want to become a better business strategist and strong general manager. Also, I want to further develop my leadership and presentation skills as I will manage professionals on the content and business side; it will be my task to unite them behind a shared strategic vision. Specifically, I want to learn how to motivate teams and individuals to perform at their highest level, and to become more adept at persuasion and generating “buy-in” from others. Harvard’s unique approach using the case method and emphasis on leadership development will challenge me to grow in both these areas. I also feel that I have much to contribute to Harvard’s community. My varied background in finance and media has given me a unique perspective that will be valuable in classroom discussions and team projects. I want to share my passion for the entertainment industry with my classmates by chairing the Entertainment & Media club and planning conferences, career treks, and other opportunities.

My background gives me the capacity for fearless thinking that is needed to meet the challenges of the entertainment industry’s shifting landscape. A Harvard MBA will strengthen that foundation and help me to become the kind of dynamic leader who can bring the vision for my own company to life and be at the forefront of entertainment’s structural shift.

A brief analysis from Harbus:

The author sets the stage for the remainder of the essay by first presenting a notable accomplishment of hers and then explicitly illustrating the entrepreneurial drive and diligence she used to see it through. More importantly, the author’s opening introduces a theme—storytelling—that is consistently interwoven through different stages of her life. The reader is led through the author’s childhood, professional and extracurricular experiences, along with accomplishments, all the while being reminded of the integral role storytelling has played. Beyond highlighting her gift, or passion for the art of storytelling, the author goes on to connect this theme with her future career ambitions, as well as describe how this could also serve the HBS community.

Douglas Mark

While a partner in a San Francisco marketing and design firm, for over 20 years Douglas Mark wrote online and print content for the world’s biggest brands , including United Airlines, Union Bank, Ziff Davis, Sebastiani, and AT&T. Since his first magazine article appeared in MacUser in 1995, he’s also written on finance and graduate business education in addition to mobile online devices, apps, and technology. Doug graduated in the top 1 percent of his class with a business administration degree from the University of Illinois and studied computer science at Stanford University.

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MBA Personal Statement Examples and Strategy

A successful MBA personal statement is both engaging and persuasive. The essay carries the reader along effortlessly while convincing them that you are qualified and worthy.

Armed with a great personal statement, you have an improved chance of entering the MBA school of your choice. But what does it take to write a personal statement that could give you better prospects in the application process? Would you like some free samples?

Here has some ideas and a strategy for writing an excellent admissions essay, along with plenty of examples for you to use.

Build Your Personal Statement Around a Core Idea

The core idea — the essence, theme or central point — becomes the driver of content for your essay. Everything else in the document should support that concept.

• When responding to a specific question, your core idea should directly and elegantly answer the question.
• When writing a less-directed essay, you still need a driving concept; you just have more choice as to what the concept can be.

This core idea is your thesis. The thesis statement gives your admissions essay a clear direction.

The central theme is also what weaves your essay to make it a unified whole. It is the driving force that makes your essay strong and engaging. Here is a good example of thematic writing , with the topic in this case being how MBA studies help cultivate leadership qualities.

Without a core idea, readers may become lost as to what you’re meaning to say. There will be no binding theme and various details may seem irrelevant or out of place. The admissions panel should be able to quickly grasp what you’re attempting to convey.

Include Only Relevant Details in Your MBA Essay

Essays that are essentially resumes in prose — or which attempt to tell your entire life story — descend into the unwanted mishmash category. MBA essays that are replete with irrelevant details have strayed from their central mission. They are neither engaging nor persuasive and, indeed, bore readers.

Your MBA personal statement is a means to reveal who you are and what contributed to your character formation. But you want to avoid writing details about yourself that are not especially relevant to the application. These details can be tedious to read.

Remember that an essay has limits, including in terms of word count. Telling a story using key facts is better than making a bunch of loosely connected points that are full of details. Choose what you really want to write about. Here are some ideas you might find useful.

Common Writing Mistakes to Avoid

As a quality control device, you may want to be mindful about what to avoid in your essay. Here are some ideas on the common mistakes applicants make when writing an MBA personal statement.

1. Repeating or expanding on your resume

Perhaps the most common personal statement writing blunder is including an expository resume of your background and experience. This is not to say that business schools are not interested in your accomplishments.

However, other portions of your application will provide this information. Strive for depth, not breadth.

Aside from telling irrelevant details, listing down your accomplishments like you do in a resume is a no-no in writing your admission essay. You should not waste limited space by stating what can be easily found on your resume. You have to strive more for self-reflection because that is what the admissions panel wants to hear from you.

Focus on your purpose for writing the essay. This will help you put together ideas that can help back up your application and support your claim for a coveted spot.

2. Choosing a topic that could provoke negative reactions

Succeeding with your personal statement is not limited to the specifics of writing, such as grammar, style and details. Choosing a topic that won’t offend readers is equally as important.

Be sensitive to your readers and their potentially different and varying perspectives. The topic may have serious repercussions on how they perceive you as an individual or candidate for admission. Mistakes include looking unprofessional, revealing too much personal information or identifying yourself in terms of political or cultural leanings.

3. Including content that doesn’t help tell the story

An unfocused writer can rely too heavily on generalizations while also providing too many irrelevant details. The problem is that writers often don’t consider what is genuinely necessary to include or they repeat points.

Your MBA personal statement should be almost flawless. It should have a central idea to make it a unified whole. And the essay should only contain details that are important and relevant. After each draft is done, check that these goals are being achieved.

What Admissions Committees Look For

When evaluating MBA personal statements, admissions committees for MBA programs look for several key things, including:

• Professional experience: They want to see that you have relevant work experience, as well as a clear understanding of the role that an MBA will play in your career.
• Academic background: Admissions committees want to see that you have a strong academic foundation in business, as well as the quantitative and decision-making skills that are necessary for success in an MBA course.
• Goals and motivations: Admissions committees want to understand your motivations for pursuing an MBA and your long-term career goals. They want to see that you have a clear vision for how an MBA will help you achieve your goals and make a positive impact.
• Fit with the program: Committees want to see that you are a good fit for their particular program. They will look for evidence that you have done your research on the program and understand how it will help you achieve your goals.
• Writing ability: The panel will also evaluate your writing ability and communication skills. Your personal statement should be well-written, well-organized, and free of errors. It should also clearly articulate your ideas and convey your passion for business management.

Example 1: Family Business Part Owner

As the third generation to join the family business, I have always had a passion for continuing the legacy of success that my grandparents and parents have built. However, I have always felt that there was more I could learn to take our business to the next level and make a greater impact in the industry.

That is why I am pursuing an MBA at a top business school. I am eager to delve deeper into topics such as finance, strategy, and leadership, and to learn from experienced professionals in the field. I believe that this education will not only help me to advance on my current career trajectory, but also to drive growth and success for our organization and for the industry as a whole.

In addition to my experience in private business, I have a strong academic background. I received my undergraduate degree in Business Administration from XYZ University, where I learned business principles and developed analytical and problem-solving skills.

I am confident that my on-the-job experience, academic background, and passion for business make me an ideal candidate for a top business school’s MBA program. I am excited to take the next step in my career and to contribute to the growth and success of our family business and the industry through my knowledge and expertise.

Example 2: Financial Analyst

As a financial analyst at a leading consulting firm, I have gained valuable insights into the inner workings of the corporate world. However, I have always felt that there was more I could learn to help me better understand the big picture and make more informed decisions.

That is why I am pursuing an MBA. I am excited to delve deeper into topics such as finance, strategy, and leadership, and to learn from experienced professionals in the field. I believe that this education will not only help me to advance my career, but also to make a positive impact on the organizations I work with.

In addition to experience in finance, I have a strong academic background in business. I received my undergraduate degree in Economics from XYZ University, where I developed quantitative and other technical skills and learned management principles.

I am confident that my professional experience, academic background, and passion for business make me an ideal candidate for an MBA program. I am excited to take the next step in my career and to contribute to the growth and success of businesses through my knowledge and expertise.

Example 3: Healthcare Administrator

As a registered nurse and healthcare administrator, I have dedicated my career to improving patient outcomes and advancing the field of healthcare. However, I have always felt that there was more I could learn to better understand the business side of healthcare and make a greater impact in the industry.

That is why I am pursuing an MBA. I am excited to delve deeper into topics such as healthcare strategy, finance, and leadership, and to learn from experienced professionals in the field. I believe that this education will not only help me to advance my career, but also to drive positive change for the organizations I work with.

In addition to administration experience, I have a strong academic background in healthcare and business. I received my Bachelor’s degree in Nursing from XYZ University and my Master’s degree in Healthcare Administration from ABC University, where I learned the fundamental principles of both fields and developed my analytical and strategic skills.

I am confident that my professional and academic backgrounds, and passion for healthcare make me an ideal candidate for an MBA. I am excited to take the next step in my career and to contribute to the growth and success of healthcare organizations through my knowledge and expertise.

Example 4: Marketing and Sales Manager

As a business development manager at XYZ Company, I have gained valuable experience in the field of marketing and sales. However, I have always felt that there was more I could learn to further advance my career and make a greater impact in the industry.

That is why I am pursuing an MBA degree. I am eager to delve deeper into the complexities of business strategy and management, and to learn from experienced professionals in the field. I believe that this education will not only help me to become a more effective leader, but also to make a positive contribution to my organization.

In addition to significant real-world experience, I have a strong academic background. I received my undergraduate degree in Marketing from ABC University, where I learned the fundamental principles of business and developed technical and organizational skills.

I am confident that my experience, academic achievements, and passion for business make me an ideal candidate for an MBA. I am excited to take the next step in my career and to contribute to the growth and success of a business through my knowledge and expertise.

Example 5: Project Manager

As a project manager at a global technology company, I have gained a wealth of experience in driving cross-functional teams to achieve success. However, I have always felt that there was more I could learn to take my skills to the next level and make a greater impact in the industry.

That is why I am pursuing an MBA. I am eager to delve deeper into topics such as strategy, leadership, and innovation, and to learn from experienced professionals in the field. I believe that this education will not only help me to become a more effective leader, but also to drive growth and success for the organizations I work with.

In addition to management experience, I have a strong educational background. I received my undergraduate degree in Business Administration from ABC University, where I learned the fundamental principles of business and developed my analytical and problem-solving skills.

I am confident that my professional knowledge, academic background, and passion for business make me a strong candidate for an MBA. I am excited to take the next step in my career and to contribute to the growth and success of businesses.

Example 6: Startup Founder

As the founder and CEO of a successful start-up, I have gained valuable experience in the world of entrepreneurship and business. However, I have always felt that there was more I could learn to take my skills to the next level and make a greater impact in the industry.

That is why I am pursuing an MBA at a top business school. I am eager to delve deeper into topics such as finance, strategy, and leadership, and to learn from experienced professionals in the field. I believe that this education will not only help me to advance my career, but also to drive growth and success for my own business and for the organizations I work with.

In addition to my valuable business experiences, I have a strong education foundation. I received a Bachelor of Business degree from the University of Michigan, where I learned the fundamental principles of business and developed analytical and communication skills.

My business experience, academic background, and passion for business development make me a strong candidate for a top business school’s MBA program. I’m excited to take the next step in my career and to contribute to commercial growth and success through my knowledge and expertise.

Is Getting an MBA Difficult? How Hard?

Allan Duncan

A business school will typically give some weight to the MBA personal statement when assessing applications, but it is generally not the most important factor. Admissions committees also consider professional experience, academic background, GMAT or GRE scores, and letters of recommendation.

That being said, the personal statement is an important opportunity for applicants to showcase their strengths and explain why they are a good fit. A well-written MBA personal statement can help to differentiate an applicant from other candidates and provide insights into motivations, goals, and personality.

Overall, MBA personal statements represent just one piece of the puzzle when it comes to business school admissions. It is important to put effort into crafting a strong essay, but it is also important to focus on other aspects of the application.

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2 MBA Admissions Essays That Worked

These outstanding MBA personal statements resulted in admissions offers.

2 MBA Essays That Worked

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MBA admissions officials say they prefer personal statements that convey personality and demonstrate grit.

There is no secret formula to writing a compelling personal statement for an MBA application, university admissions officials say.

The key, they say, is to write a statement that feels authentic and makes your case.

Bruce DelMonico, assistant dean for admissions at the Yale University School of Management , is wary of personal statements that tell dramatic stories and stretch the truth. He says he is not looking for students to have exotic experiences, but for evidence of resilience, introspection and initiative.

Yale's business school recruits students identified as unselfish leaders – those who strive to improve the circumstances of others and help themselves rather than those who exploit others for personal gain, DelMonico says.

"We are looking to bring in students who will be inclusive leaders and who will bring people together," DelMonico says.

William Rieth, former senior director with the Fox School of Business at Temple University , says applicants sometimes struggle to write a memorable personal statement, but being memorable is vital.

"Students need to remember their audience," he says. "Schools are reading thousands of essays."

He says a solid personal statement requires a "compelling story" and an honest writing voice. "It should reflect your personality and sound like you."

How to Write an MBA Application Essay: A Few Tips

MBA admissions experts say a business school application essay should offer a convincing argument about why a candidate belongs in an MBA program at that particular school.

Wayne Hutchison, managing director for the MBA program at Michigan State University’s Eli Broad College of Business , urges prospective MBA students to explain their reasons for applying to B-school and to describe whatever incidents spurred their interest in graduate business education.

"In addition, applicants should discuss the skills and abilities they have that will translate to academic and professional success," Hutchison wrote in an email, noting that failing to include this information can lead admissions officers to question an MBA hopeful's competitiveness.

Aaron Burch, who earned his MBA degree from the University of Texas—Austin's McCombs School of Business , says MBA essays should address the following questions:

• "What do you want to accomplish career-wise that either requires an MBA or will be accelerated by an MBA?"
• "Why is this the exact point in your career where an MBA would be most impactful?"
• "What about this particular school is especially important for your career plans?"
• "How will you contribute?"

Burch, owner of DiscoverContainers.com – a website that provides information about shipping container houses – suggests that MBA students convey that they are at a point in their careers where they can "pivot without being pigeonholed" while having meaningful accomplishments, including "real responsibility."

It's also essential for MBA candidates to showcase what they have to offer a B-school, Burch wrote in an email. "You want to demonstrate that you're not just a taker and you want to add to the prestige and reputation of the school, add to the experience your future classmates will have, etc."

MBA alumni say it's crucial for prospective MBA students to describe how they intend to use an MBA .

"Admissions officers will want to understand your vision behind why an MBA might help you, so it's incumbent upon you to articulate the plan you have for yourself, and how their institution is going to help your journey," MBA degree recipient Taylor Constantine – the partner channel lead with Rain, a financial services company – wrote in an email.

Margo Bell, senior assistant director of admissions with Pepperdine University's Graziadio Business School in California, notes that MBA essays are influential factors in the MBA admissions process. Application essays help B-school admissions committees gauge the compatibility of a prospective student with the culture and values of the institution.

"As applicants begin to write their MBA applicant essays, it’s important for prospective students to share who they are as an individual," Bell wrote in an email. "The essay allows MBA admission officers to get a better understanding of who you are, what you wish to accomplish and why you deserve to be accepted."

Michal Strahilevitz, associate professor of marketing with St. Mary's College of California , advises MBA applicants to view the application essay as an opportunity to provide context for deficits in their admissions profile. "For example, if your undergraduate grades were not great because you worked full time to pay for school, write about it," Strahilevitz explained in an email.

What to Keep in Mind About MBA Essay Prompts

MBA admissions consultants note that business schools often have distinctive essay prompts, so it's important for applicants to tailor their essay to every school where they apply.

"Each school asks a specific question in the essay, and one of the most important things you can do as an applicant is to answer that question – not the question you wished we asked or the one you want to answer," DelMonico wrote in an email. "The various elements of the application fit together, and we’re looking to get very specific pieces of information from the essay. So please follow the essay instructions you’re given and don’t feel as though you need to or should make the essay broader in scope."

Barbara Coward, founder of the MBA 360° Admissions Consulting firm based in the Baltimore-Washington metropolitan area, notes that the first step in the essay writing process should be meticulously reading the question prompt. Think about the question for a few days while going about routine tasks so that ideas can "marinate."

Coward says that once prospective students have decided what they'd like to write about, they should let the words flow without filtering them because too much self-editing at the beginning of the creative process can interfere with productivity. Revisions and tweaks can come after an applicant has fully expressed his or her ideas.

Admissions experts note that MBA hopefuls who are struggling to figure out how to describe themselves may want to ask friends and family for advice. Prospective MBA students can also gain self-awareness by keeping a diary or creating a storyboard of their life.

Mistakes to Avoid in MBA Admission Essays

Taking too long to express the main idea or central thesis of an essay is a no-no, Coward says. Applicants should directly respond to a question and ensure that their essay is easily understood by an admissions officer. "Keep in mind that somebody is not reading a novel," she says. "They're going to be glancing through."

Excessively verbose essays don't make a good impression, Coward adds. Applicants should respect word limits and be concise, because doing otherwise creates extra work for admissions officers under time pressure, she explains.

Two other errors to avoid in MBA essays, Coward says, are being monotonous or melodramatic . It's important to have an introductory sentence that strikes the right tone, she adds. "You're not trying to create drama, but you don't want to put the person to sleep either," Coward says.

Examples of Outstanding MBA Essays

Here are two MBA essays that made the cut. The first is from the Fox School of Business and the second is from Yale. These essays are annotated with comments that explain why the essays charmed admissions committees.

Searching for a business school? Get our complete rankings of Best Business Schools .

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MBA Personal Statement Examples: Secrets to Standing Out

The pressure to write a perfect MBA personal statement can be overwhelming. After all, your essay is a key factor in your admission to a top-tier business school. With so much at stake, it’s important to know what makes a good essay and how to stand out from the crowd. One effective way to get started is by reading some MBA personal statement examples. These examples can give you a sense of what works and what doesn’t, as well as inspire you to find your unique voice. In this blog post, we’ll share some of the best MBA personal statement examples we’ve come across, and break down what makes them successful.

Tell a story

In the first of our MBA personal statement examples, we want to highlight a personal statement from an applicant to Harvard Business School. The essay tells the story of how the applicant’s upbringing in a small town in the Deep South shaped their perspective and goals for pursuing an MBA.

“I was born and raised in a small town in the Deep South, a place where the concept of business was synonymous with local mom-and-pop stores. I grew up observing the struggles and triumphs of these local business owners and realized the profound impact they had on our community. Their resilience in the face of adversity deeply resonated with me and sparked my curiosity about the world of business.

I am not a product of privilege or wealth. My childhood was marked by financial hardship, but it was through these challenges that I learned the value of resourcefulness and the importance of community. These experiences have shaped my perspective and solidified my desire to pursue an MBA.

My goal in attending Harvard Business School is not only to acquire a globally recognized business education but to bring a unique perspective to the classroom, one shaped by humble beginnings and a deep understanding of the challenges faced by small businesses.”

What makes this essay stand out is the way the applicant weaves their personal story into a larger narrative about the need for greater diversity in the business world. The essay is well-written, vulnerable, and engaging, while also showcasing the applicant’s strengths and motivations.

Emphasize your career goals

Business schools want to see that you have clear, well-thought-out career goals that align with their program and have the potential to make an impact in the industry. Be specific about the industry, role, and impact you want to make after completing your MBA degree. For example, “After completing my MBA at ABC School of Business, my goal is to launch a start-up that provides sustainable solutions to the fast-evolving tech industry.”

Show your passion

“I’ve always been interested in healthcare, and when I graduated from college, I worked as a nurse for three years. I loved the work, but I could see that there was a tremendous amount of administrative waste in healthcare, which increased costs and reduced quality of care. I left my nursing position to work for a healthcare startup that developed technology to improve efficiency and reduce costs. My time there showed me the value of both business and healthcare, and that’s why I’m applying to MBA programs with a focus on healthcare administration.”

This personal statement does a great job of showing a changemaker who is passionate about their work and has a growth mindset. It also highlights how the writer’s experience in healthcare informs their interest in business administration. Try to incorporate your passions into your personal statement and how those passions connect to your plans.

Demonstrate your unique perspective

The next essay from our collection of MBA personal statement examples is from an applicant to Northwestern University’s Kellogg School of Management. The essay focuses on the applicant’s experience working in a family-owned business in India, and how that has informed their goals for pursuing an MBA.

“Growing up, I was deeply involved in my family’s textile business in India. The sights and sounds of the bustling enterprise; the delicate dance between artisans, managers, and my family members; and the negotiations, compromises, and shared victories all shaped my early understanding of business. This formative experience instilled within me a deep appreciation for the intricate tapestry of business operations and the entrepreneurial spirit. (…) I realize that to take my family’s business to even greater heights and compete in the global market, I need a deeper understanding of international business practices, strategies, and ethics. This realization draws me towards pursuing an MBA from the Kellogg School of Management.”

What makes this essay stand out is the way the applicant showcases their unique perspective on the business world, and how their experiences have given them a deep understanding of the challenges faced by entrepreneurs. The essay is also well-structured and concise, with a clear focus on the applicant’s goals.

Highlight your achievements

This MBA personal statement example is from an applicant to the University of Chicago Booth School of Business. The essay highlights the applicant’s impressive track record in finance, including experience working at a top investment bank.

“During my tenure at XYZ Investment Bank, I was fortunate enough to manage several high-profile deals. I led the team that secured a major contract with a well-known tech company, and my strategic insights resulted in a 20% higher-than-expected return on investment. This accomplishment, alongside my other achievements in the finance sector, has solidified my desire to further elevate my understanding of financial strategy and market dynamics. I am convinced that an MBA from the University of Chicago Booth School of Business will equip me with the indispensable knowledge and skills to achieve my career objectives in finance strategy and leadership.”

This essay successfully demonstrates the applicant’s professional accomplishments while highlighting their ambition for continued growth. The lucid link between their past achievements and future goals makes a compelling case for their candidature.

What makes this essay effective is the way the applicant uses their experience to demonstrate their skills and abilities. The essay is well-written, with a strong focus on the applicant’s achievements and growth.

Be specific

Admissions committees want to see that you have a clear understanding of what you want to achieve with an MBA. Instead of making generic statements about wanting to “gain new skills” or “further your career,” give specific examples of the types of roles or industries you hope to work in after graduation. This demonstrates that you’ve thought carefully about your goals and how an MBA will help you achieve them.

“I grew up in a small farming community outside of Seattle and was the first in my family to attend college. While in school, I landed a job with a non-profit that provided financial services to underprivileged communities. I quickly realized that the skills I learned in school – management, finance, and information systems – could be used to make a significant impact in the world and I decided to pursue an MBA. I want to use my education to help others achieve financial stability and provide opportunities to communities that have been historically marginalized.”

This personal statement is great because it highlights one’s unique background and how that experience led to the desire to pursue an MBA. Additionally, it showcases how the writer plans to use their education to make a meaningful social impact. When crafting your own statement, consider outlining your background and how that has influenced your values and goals.

Showcase your qualities and skills

The admissions committee is looking for candidates who will bring something unique and valuable to their program. Take time to reflect on your personal experiences, skills, and perspectives that set you apart from other applicants. Whether it’s your international experiences, leadership skills, or creative problem-solving abilities, find ways to showcase how these qualities would contribute to the program.

“Throughout my career as a marketing executive, I’ve learned the value of effective leadership in achieving organizational goals. My work has involved leading cross-functional teams, conducting market research, and developing strategic plans to enhance brand awareness and revenue. However, I’ve also realized that I have a lot more to learn to become an exceptional leader. An MBA program will expose me to new perspectives and challenge me to develop skills in entrepreneurship, innovation, and social responsibility. I’m confident that the business school’s diverse student body and renowned faculty will provide a valuable network and mentorship opportunities.”

This personal statement highlights the candidate’s strengths in leadership, collaboration, and problem-solving. The language used is professional and well-structured.

Use creativity to showcase your personality

This MBA personal statement example is from an applicant to the MIT Sloan School of Management. The essay showcases the applicant’s creativity and personality, including a clever use of a time-travel metaphor to illustrate their career goals.

“Just as time travel allows us to explore different eras and dimensions, I believe that business leaders must possess the ability to navigate through time, staying ahead of trends and anticipating future challenges. With this mindset, I aspire to be a trailblazer in the world of business, leveraging my creativity and strategic thinking to drive innovation and shape the future.”

What makes this essay successful is the way the applicant takes a risk and shows their unique perspective.

Demonstrate fit

One of the essential aspects of your personal statement is demonstrating why you’re a good fit for the school’s MBA program. Do your research beforehand and highlight what attracts you to the program’s curriculum, faculty, alumni network, or location. Moreover, show how your academic and professional background aligns with the program’s mission, values, and culture.

“My goal is to launch a start-up that leverages technology to promote sustainable practices in the energy sector. The school’s Entrepreneurship Lab and the unique opportunity to work with faculty members on research projects would provide invaluable experiences toward achieving this goal.

Moreover, the school’s diverse and inclusive culture appeals to me. As someone who has lived in several countries and speaks three languages, I value the exchange of ideas from different perspectives. “

Find your voice

While studying successful MBA personal statement examples can provide good general guidelines, it is crucial to tailor your essays to your individual profile for several reasons. It allows you to authentically showcase your personality, thereby differentiating you from other applicants. It also demonstrates your genuine interest in the program, as you’re taking the time to explain how your unique experiences and goals align with the school’s mission and culture.

The most crucial reason to avoid using templates or automated tools to generate your essay responses is the risk of producing a generic-sounding essay. Admissions committees are inundated with thousands of essays, and a generic, ‘one-size-fits-all’ essay will do little to make you stand out from the crowd. They are interested in understanding who you are as an individual – your unique experiences, aspirations, and perspective. A generic essay fails to provide this insight, reducing your chances of being memorable. More importantly, a personalized essay signals investment and effort, demonstrating your genuine interest in the program, a quality highly valued by admissions committees.

Focus on the quality of your writing

Finally, in addition to finding your unique voice, a well-written MBA personal statement is vital for numerous reasons. Firstly, it serves as a testament to your communication skills – an essential competency in the business world. It demonstrates your ability to articulate thoughts clearly, concisely, and effectively. Secondly, a well-crafted statement is a reflection of your professionalism and diligence. It shows that you value precision and quality in your work, suggesting the same approach would be applied to your studies and future professional roles.

In this context, “well-written” means more than just correct grammar and spelling. It encompasses a clear structure, logical flow of ideas, and compelling narrative. It should capture your unique story and journey, highlighting your aspirations, accomplishments, strengths, and how an MBA program aligns with your career goals.

As demonstrated in the series of MBA personal statement examples, the significance of a well-written MBA personal statement can’t be overstated. It’s not merely a formality but a critical tool in painting a comprehensive picture of who you are beyond your academic scores , test scores , and resume . It’s your opportunity to express your motivation for pursuing an MBA, your fit with the program and your potential contribution to the school community. Therefore, it is fundamental to show the admissions committee that you are more than just a candidate – you are a promising future business leader!

The Admit Lab offers MBA essay service packages that help you with the entire writing process, or an hourly service that can provide you with feedback on your existing drafts. Whether you are struggling with crafting an essay or in need of an objective opinion, don’t hesitate to reach out to get the best results and gain a competitive edge in the admission game. Got questions? Sign up for a consultation , or send your draft for an estimate. It’s FREE!

With a Master’s from McGill University and a Ph.D. from New York University, Dr. Philippe Barr is the founder of The Admit Lab. As a tenure-track professor, Dr. Barr spent a decade teaching and serving on several graduate admission committees at UNC-Chapel Hill before turning to full-time consulting. With more than seven years of experience as a graduate school admissions consultant, Dr. Barr has stewarded the candidate journey across multiple master’s and Ph.D. programs and helped hundreds of students get admitted to top-tier graduate programs all over the world .

Follow me on Instagram and TikTok for tips and tricks on navigating the grad school application process and weekly live Q&A sessions!

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Write a Winning MBA Personal Statement

The majority of candidates who apply to the leading business schools are bright, personable overachievers. Honestly, they would be an asset to any program. That’s why when it comes to the MBA personal statement, you need to think beyond your obvious achievements.

Unleash your inner storyteller

Tell a compelling story if you hope to stand out amid the thousands of essays read by the admissions team each year. Make sure your personality comes through. The admissions team should get a real sense of who you are. They should also understand why you want to attend X program.

You can differentiate yourself by highlighting the most compelling, memorable stories and experiences. Fair warning: The admissions team is adept at sussing out applicants who have merely switched out the school name from another MBA personal statement. Don’t be that applicant!

Perhaps the worst thing you can do in a personal statement is a chronological recap of the resume. That, and submit an essay that lacks emotion, personality, or self-disclosure. You have to get personal (hence the name “personal statement”). Make sure the reader feels genuineness and authenticity.

Curious about your chances of getting into a top B-school?  Contact us  to talk strategy with a free 15-minute advising session with an SBC Principal Consultant.

MBA Personal Statement at HBS and Stanford

“The personal narrative really is a make or break for MBA admit success,” says a former Harvard Business School admissions officer on the SBC consulting team. “It is the essay execution that sets the overall application apart and earns it the interview.”

Again, the goal of the MBA personal statement is for the reader to understand who you are. “Be genuine,” advises the HBS admissions blog and continues: “Yes, we want you to put your best foot forward, but be careful not to be so ‘polished’ that we can’t get to know the real you.”

“The reader should feel so moved they want to meet you immediately – can’t wait to get to know you better, hear more of the story, ask you specific questions to learn more, be inspired, etc.,” shares one of the former HBS admissions officers  on the SBC team.

Setbacks and lessons learned can be just as informative as success stories if they reveal more about what motivates and inspires you.

The same logic goes for the Stanford Graduate School of Business . Understanding Stanford’s culture and academics will help you tailor your MBA personal statement. Before starting, talk to Stanford students and alumni. Get to know the school via virtual events or visit campus to see the Stanford community first-hand.

As far as what constitutes a winning MBA personal statement for Stanford, one of SBC’s former GSB admissions officers says, “GSB is looking for people who will make a big difference AND have a better shot than most in being able to execute. Stanford GSB students also seem to have this ‘X’ factor associated with them. Almost like an ‘unexpected’ trait, talent, or experience.”

The MBA personal statement for Stanford is about diving deep into what motivates you and why. Topics can range from personal history to big-picture visions of the future. Steer clear of explicitly career-related topics and note that the strongest essays are likely not career-oriented at all.

No one’s story is quite like yours.

When evaluating your candidacy, admissions teams will look for evidence in your MBA personal statement that shows you have a unique perspective that will add something new to the classroom.

Remember, you are not just your resume. You are the white spaces in between.  You are the transitions that got you from A to B, which will get you from B to B-school.  So celebrate who you are if you want an admissions director to do the same.

Stacy Blackman Consulting offers multiple services to meet your MBA application needs. From our  All-In Partnership  to interview prep, essay editing, resume review, and much more, we’ve got you covered. Contact us today for a  free 15-minute advising session  to talk strategy with a Principal SBC consultant.

Here’s a snapshot of the caliber of expertise on our SBC team .

HBS Admissions Board at Harvard Business School HBS MBA

HBS Admissions Board at Harvard Business School Kellogg MBA

Director HBS Admissions at Harvard Business School MBA, the Wharton School

HBS Admissions Board at Harvard Business School

Director HBS Admissions at Harvard Business School HBS MBA

Admissions Officer at Stanford's Graduate School of Business (GSB) MBA, Stanford's Graduate School of Business (GSB)

Asst Director MBA Admissions at Stanford's Graduate School of Business (GSB) Director MBA Admissions at Berkeley’s Haas School of Business

MBA, Stanford's Graduate School of Business (GSB) Minority Admissions, the GSB Diversity Programs, the GSB

Associate Director MBA Admissions at the Wharton School at the University of Pennsylvania

Associate Director MBA Admissions and Marketing at the Wharton MBA’s Lauder Institute

Director, the Wharton School at the University of Pennsylvania Professional Writer

Assistant Director MBA Admissions at Columbia Business School (CBS) NYU Admissions

Assistant Director MBA Admissions at Columbia Business School (CBS) M.S.Ed, Higher Education, U of Pennsylvania

Associate Director MBA Admissions at Columbia Business School (CBS)

Ashley is a former MBA Admissions Board Member for Harvard Business School (HBS), where she interviewed and evaluated thousands of business school applicants for over a six year tenure.  Ashley  holds an MBA from HBS. During her HBS years,  Ashley  was the Sports Editor for the Harbus and a member of the B-School Blades Ice Hockey Team. After HBS, she worked in Marketing at the Gillette Company on Male and Female shaving ...

Kerry is a former member of the Admissions Board at Harvard Business School (HBS). During her 5+ year tenure at HBS, she read and evaluated hundreds of applications and interviewed MBA candidates from a wide range of backgrounds across the globe. She also led marketing and outreach efforts focused on increasing diversity and inclusion, ran the Summer Venture in Management Program (SVMP), and launched the 2+2 Program during her time in Admissions. Kerry holds a B.A. from Bates College and  ...

A former associate director of admissions at Harvard Business School, Pauline served on the HBS MBA Admissions Board full-time for four years. She evaluated and interviewed HBS applicants, both on-campus and globally.  Pauline's career has included sales and marketing management roles with Coca-Cola, Gillette, Procter & Gamble, and IBM.  For over 10 years, Pauline has expertly guided MBA applicants, and her clients h ...

Geri is a former member of the Admissions Board at Harvard Business School (HBS).  In her 7 year tenure in HBS Admissions, she read and evaluated hundreds of applications and interviewed MBA candidates from a diverse set of academic, geographic, and employment backgrounds.  Geri also traveled globally representing the school at outreach events in order to raise awareness for women and international students.  In additio ...

Laura comes from the MBA Admissions Board at Harvard Business School (HBS) and is an HBS MBA alumnus. In her HBS Admissions role, she evaluated and interviewed hundreds of business school candidates, including internationals, women, military and other applicant pools, for five years.  Prior to her time as a student at HBS, Laura began her career in advertising and marketing in Chicago at Leo Burnett where she worked on th ...

Andrea served as the Associate Director of MBA Admissions at Harvard Business School (HBS) for over five years.  In this role, she provided strategic direction for student yield-management activities and also served as a full member of the admissions committee. In 2007, Andrea launched the new 2+2 Program at Harvard Business School – a program targeted at college junior applicants to Harvard Business School.  Andrea has also served as a Career Coach for Harvard Business School for both cu ...

Jennifer served as Admissions Officer at the Stanford (GSB) for five years. She holds an MBA from Stanford (GSB) and a B.S. in Chemical Engineering from University of Illinois Urbana-Champaign. Jennifer has over 15 years experience in guiding applicants through the increasingly competitive admissions process into top MBA programs. Having read thousands and thousands of essays and applications while at Stanford (GSB) Admiss ...

Erin served in key roles in MBA Admissions--as Director at Haas School of Business at UC Berkeley and Assistant Director at Stanford's Graduate School of Business (GSB). Erin served on the admissions committee at each school and has read thousands of applications in her career. At Haas, she served for seven years in roles that encompassed evaluation, outreach, and diversity and inclusion. During her tenure in Admissions at GSB, she was responsible for candidate evaluation, applicant outreach, ...

Susie comes from the Admissions Office of the Stanford Graduate School of Business where she reviewed and evaluated hundreds of prospective students’ applications.  She holds an MBA from Stanford’s GSB and a BA from Stanford in Economics. Prior to advising MBA applicants, Susie held a variety of roles over a 15-year period in capital markets, finance, and real estate, including as partner in one of the nation’s most innovative finance and real estate investment organizations. In that r ...

Dione holds an MBA degree from Stanford Business School (GSB) and a BA degree from Stanford University, where she double majored in Economics and Communication with concentrations in journalism and sociology. Dione has served as an Admissions reader and member of the Minority Admissions Advisory Committee at Stanford.   Dione is an accomplished and respected advocate and thought leader on education and diversity. She is ...

Anthony served as the Associate Director of MBA Admissions at the Wharton School at the University of Pennsylvania, where he dedicated over 10 years of expertise. During his time as a Wharton Admissions Officer, he read and reviewed thousands of applications and helped bring in a class of 800+ students a year.   Anthony has traveled both domestically and internationally to recruit a ...

Meghan served as the Associate Director of Admissions and Marketing at the Wharton MBA’s Lauder Institute, a joint degree program combining the Wharton MBA with an MA in International Studies. In her role on the Wharton MBA admissions committee, Meghan advised domestic and international applicants; conducted interviews and information sessions domestically and overseas in Asia, Central and South America, and Europe; and evaluated applicants for admission to the program. Meghan also managed ...

Amy comes from the Wharton School of the University of Pennsylvania where she was Associate Director. Amy devoted 12 years at the Wharton School, working closely with MBA students and supporting the admissions team.  During her tenure at Wharton, Amy served as a trusted adviser to prospective applicants as well as admitted and matriculated students.  She conducted admissions chats with applicants early in the admissions ...

Ally brings six years of admissions experience to the SBC team, most recently as an Assistant Director of Admission for the full-time MBA program at Columbia Business School (CBS).  During her time at Columbia, Ally was responsible for reviewing applications, planning recruitment events, and interviewing candidates for both the full-time MBA program and the Executive MBA program. She traveled both internationally and dome ...

Erin has over seven years of experience working across major institutions, including University of Pennsylvania, Columbia Business School, and NYU's Stern School of Business. At Columbia Business School, Erin was an Assistant Director of Admissions where she evaluated applications for both the full time and executive MBA programs, sat on the admissions and merit scholarship committees and advised applicants on which program might be the best fit for them based on their work experience and pro ...

Emma comes from the MBA Admissions Office at Columbia Business School (CBS), where she was Associate Director.  Emma conducted dozens of interviews each cycle for the MBA and EMBA programs, as well as coordinating the alumni ambassador interview program. She read and evaluated hundreds of applications each cycle, delivered information sessions to audiences across the globe, and advised countless waitlisted applicants.

Main image credit: Eric at Flickr ( CC BY-ND 2.0 )

SBC’s star-studded consultant team is unparalleled. Our clients benefit from current intelligence that we receive from the former MBA Admissions Officers from Harvard HBS, Stanford GSB and every elite business program in the US and Europe.  These MBA Admissions Officers have chosen to work exclusively with SBC.

Just two of the many superstars on the SBC team: Meet Erin , who was Assistant Director of MBA Admissions at Stanford’s Graduate School of Business (GSB) and Director of MBA Admissions at Berkeley’s Haas School of Business.

Meet Andrea , who served as the Associate Director of MBA Admissions at Harvard Business School (HBS) for over five years.

Tap into this inside knowledge for your MBA applications by requesting a consultation .

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How to write a successful mba personal statement.

A great MBA personal statement will help make your MBA application stand out ©Miljan Živković/iStock

Admissions expert Stacy Blackman outlines the best tips to write a successful MBA personal statement, and the biggest mistakes to avoid

Tue Sep 28 2021

Every top MBA program can fill up a class based on stronger test score applicants. But they don’t focus on accepting exclusively the highest-scoring candidates because the program’s quality is driven by the diversity of the student class, with respect to industry, experience, ethnicity, global exposure, personality and more. 

Stanford’s ‘What Matters Most’ or Harvard's ‘Tell Us Anything’ prompts resemble personal statements. 

For these and other program essay prompts, authenticity is essential. Tell your story. Harvard Business School (HBS) gets over 9,000 applications a year, and Stanford gets over 6,000; there is no way you'll come up with a theme they haven't seen before. But nobody else can tell your story.

“The personal narrative really is a make or break for MBA admit success. So many applications have acceptable credentials up to that point of the application, and it is the essay execution that sets the overall application apart and earns it the interview,” explains a former HBS Admissions Officer who works on the Stacy Blackman Consulting team . 

“One of the most memorable personal statements was a woman who said that what matters most was to make her mother proud. It seemed so banal, until she told her story, one of those single mothers fleeing tyranny barefoot on a raft, working two jobs to raise her child kind of stories,” recalls another one of our consultants on the Stacy Blackman Consulting team.

“By the end of it, you knew why this mattered, and the simplicity of it seemed like a perfect fit. What made it a winning personal statement was not the theme as such, which was quite naive-sounding, but how the story made this naive theme seem totally natural. HBS thought so, too. This client was admitted to both Harvard HBS and Stanford GSB.”

Personal statement tips

We surveyed the Stacy Blackman consulting (SBC) team to ask for best practices when crafting a personal statement. The two winning tips are:

1. For a personal statement, the key priority is to explain why you are pursuing an MBA. If you have a specific long- and short-term career objective in mind, that is one way to structure the essay. If not, you will want to explain why an MBA is the right next step for you in your life. Either way, you will want to explain what skills and characteristics you have developed in your career so far.

2. As you formulate your personal statement, keep in mind the specific needs that the MBA program defines on their website. For example, Cambridge Judge states that it is seeking candidates who “are highly motivated and ambitious, thrive under pressure, and have already exhibited clear progression within their career".

Our team also identified the three key mistakes they often see in MBA essays. The errors we encourage our clients to be mindful of are:

1. A statement that is a chronological recap of the resume with filler text to try to distract the reader from the resume-repetitive language.

2. Lack of emotion, personality or self-disclosure. Be sure to include reasons for your choices and plans and describe values that drive you. “Get personal. Make sure the reader feels genuineness and authenticity,” said a former HBS Admissions Officer who works on the Stacy Blackman Consulting team.

3. Lack of in-depth and authentic school research. Don’t forget to include classes, professors and projects you’ll pursue to prepare yourself for your next career step.

MBA personal statement examples

Curious to see examples? My team has recently added sample essays to our site. We run through some excerpts below:

Generic personal statement example

Essay #1: See highlighted areas on the draft essay below:

Our recommendations on how to optimize this essay:

'Why Stanford?' example

Essay#2: See highlighted areas on the draft essay below:

Short & long-term goals example

Essay #3:  See highlighted areas on the draft essay below:

Other best practices can be found on our dual admit study , which is a collection of lessons learned from our clients who got admitted to both HBS and GSB this past season. 

For feedback on your MBA candidacy and recommendations around target schools, please request a free 15 minute consultation .

Enjoy the journey ahead!

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How To Write A Successful MBA Resume

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Crafting a Brilliant MBA Personal Statement

Hung-Le - VietAccepted

Hung-Le is an mba.com Featured Contributor and founder of VietAccepted.

When I work with my Vietnamese clients at VietAccepted for their MBA essays, I have repeatedly emphasized the importance of using the essays to help the candidates stand out from the pack. This is even more important for Southeast Asian candidates because the local culture encourages some to stay humble and not boast about themselves. In this post, I hope to give you some tips to help you personalize your essays and make them memorable.

First, understand the values of the programs. The admissions committee (adcom) looks for candidates who can reflect the school DNAs and by researching the website or conversing with current students or alumni, you can get a sense of the core values of your desired schools. For example, while Kellogg might focus more on teamwork, Chicago Booth loves those who are intellectually curious. Therefore, in your essays to Booth, do not forget to add elements or evidence that demonstrate your analytical skills and prove to the adcom that you are an inquisitive person who loves to challenge the status quo.

For instance, here is a quote from the MIT Admissions Team that can help you better understand what MIT Sloan is looking for when evaluating applicants:

“Like MIT itself, MIT Sloan is a place for visionary pragmatists and for people with the determination to change the world and with the passion to make it happen.”

Think of a time when you took initiative or devised innovative solutions to drive impact to the organization. Instead of using examples in which you were assigned to do something, use stories in which you have proactively taken initiatives or stepped forward to overcome obstacles from other team members to address a long-standing problem.

Second, be more specific. This sounds like a cliché, but Asian candidates tend to write in a more generic and broader way. However, this is a serious pitfall as you will not be able to stand out from others and after reading the stories, my bet is that the admissions committee will not be able to remember anything about you. For example, instead of writing “I led my team in addressing the problem and getting things done,” you should write, “I worked directly with a 5-8 person ‘rapid results team,’ coaching them on how to think about operational improvement, motivating them to sprint towards it, and leading them through the analysis required to capture it” (excerpt from Harvard Business School admitted essay).

Another important point here is to refrain from using grand and unsupported claims in your personal statement. Saying “I am a team-driven person” or “I am a responsible leader” do not add any value to your profile if it is not supported by concrete evidence. Instead, it’s better to craft a compelling story about when you supported a struggling team member to complete a project, or a time when you held yourself accountable for a failing project. Share your lessons with the admissions committee, how you applied those lessons in later projects, or how these experiences influenced your outlook.

Finally, do not forget to add your personal story. Ultimately, administrative members are people, which means they are moved by emotions. You are advised to conduct a thorough review of your stories and experiences to identify elements that could help your essays become more engaging to the readers.

Top MBA programs have increasingly focused on understanding yourself and your life experiences. Here are some examples:

• Harvard Business School: As we review your application, what else would you like us to know as we consider your candidacy for the Harvard Business School MBA program?
• Stanford GSB: What matters most to you, and why?
• Yale SOM: Describe the biggest commitment you have ever made.
• Kellogg Northwestern: Values are what guide you in your life and work. What values are important to you, and how have they influenced you?

Clearly, these essays require the candidates to deeply reflect upon their experiences and write from their heart and soul. My advice is that you should think about your morals, values, and lessons that have shaped your life and your drive. Do not hesitate to write about your failures because sometimes, being vulnerable helps. However, what matters more is that you should never make any excuse for your failures – it’s better to own the mistake and what you learned from it that improved your ownership or your maturity.

I have consistently applied this strategy to nearly all the essays for my clients. Even when the school asks some generic questions about your short-term and long-term goals, I would start the essay with a hook that defines their career visions. This helps my clients stand apart from other candidates, and some even get into top 10 or top 15 programs with scholarships despite their humble GMAT scores.

Hung-Le is an mba.com Featured Contributor and founder of  VietAccepted .

VietAccepted is a leading test prep center (GMAT, IELTS) and MBA admission consulting for Vietnamese candidates. Its past clients went to many schools in M7, S10 and T15 programs in the US, INSEAD, Oxford, Cambridge, LBS, etc.

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MBA Personal Statement Examples for Graduate Applicants

In this article, we look at MBA personal statement examples for graduate applicants.

How does a focus on challenges enhance your application? Keep reading to find out how a passion for finance, experience of diversity and a dream of running a social enterprise inspired three candidates to apply for an MBA.

Applying to MBA programs can be a challenging task. To be successful, you need to make sure that you have everything in order, from your transcripts to your test scores.

One of the most important parts of your application is your personal statement, which can help you stand out and get into the program of your choice. We have tips on the 8 key elements to include in your statement, as well as some example MBA personal statements.

Table of Contents

What is an mba personal statement, what to include in your mba personal statement, focus on the challenges to make your personal statement stand out, 9 steps to writing your best mba personal statement, mba personal statement example 1 – a passion for finance, mba personal statement example 2 – diversity and leadership, mba personal statement example 3 – a social entrepreneur, faq (frequently asked questions), more personal statement tutorials.

It’s an essay that is required when applying to a Master of Business Administration (MBA) program after completing your undergraduate degree. It is a summary of your qualifications and experiences, goals, and reasons for applying to your chosen MBA program.

It’s your chance to demonstrate the skills, experiences, and fresh perspective you can bring to the program. It is also a way for the selection panel to learn more about you.

Overall, a personal statement is an important part of an MBA application as it allows the candidate to demonstrate their strengths and suitability for the program.

This is your ‘why’ – why are you applying to this program?

• Be specific: Instead of simply stating that your goal is to advance your career, be specific about the type of role or industry you hope to pursue after completing the program. For example, you might state that your goal is to become a marketing director for an international non-profit.
• Connect your goals to your past experiences: Highlight how your past experiences have prepared you for your future goals. For example, you might discuss how your experience in sales has given you a strong foundation for a career in marketing.
• Show how the program will help you achieve your goals: Explain how the MBA program will help you achieve your goals, whether that’s through providing you with new skills or knowledge, expanding your network, or giving you access to new career opportunities.
• Discuss your long-term aspirations: While it’s important to focus on your immediate post-MBA goals, it’s also helpful to discuss your long-term aspirations. This can show that you have a clear sense of direction and are committed to ongoing professional growth and development.

2. Background

A strong background for a personal statement should include a description of your academic qualifications, particularly your undergraduate degree.

Other knowledge and skills, professional and personal goals, and experiences that have shaped you as an individual are also useful. The challenges section will help you out with some ideas!

It should also include an explanation of why you are the right fit for the program you are applying to.

3. Interests

I am particularly interested in learning more about how to manage a diverse global team, many of whom are still working online and may have never met in person.

Examples of interests that can be included in a personal statement include business acumen, leadership, problem-solving, strategic thinking, and research.

Leadership involves inspiring, motivating, and managing others. Problem-solving requires critical thinking, analysis, and creativity to identify solutions to issues and challenges.

Strategic thinking is the ability to anticipate the long-term implications of decisions and plan appropriately.

Research involves being able to effectively search for, analyze, and utilize information.

When writing a personal statement for graduate business school, it is important to showcase your commitment to academic excellence.

Additionally, it is important to demonstrate your ability to take on challenges, your creative problem-solving skills, and your ability to work both independently and as part of a team. Soft skills such as decision-making, time management, and people management are also extremely important.

Furthermore, an understanding of the goals and objectives of the program and how they align with your own goals and objectives will be beneficial.

5. Learning Experiences

I remain committed to setting the example of lifelong learning as a leader and entrepreneur.

When crafting a personal statement for graduate business school, it is important to include various types of learning experiences. These can be divided into three categories: academic knowledge, work experience, and personal growth.

Academic knowledge refers to the facts and theories you have learned throughout your education. It is important to mention the classes you have taken, the books you have read, and the research you have done in order to demonstrate your commitment to learning.

Work experience is also essential to include in a personal statement for graduate school. It is important to share your experience in the field, highlighting any applicable skills you have gained and any challenges you have faced.

By including these different types of learning experiences in your personal statement, you can demonstrate that you are prepared for the challenges of graduate school and are ready to make a positive contribution to your chosen field.

6. Motivation

Including your motivations in your MBA personal statement is crucial to demonstrate how you are a good fit for the program. Here are some tips to help you include your motivations effectively:

• Share your story: Use your personal statement to tell a story about why you are motivated to pursue an MBA. For example, you could talk about a challenge you faced in your career and how an MBA will help you overcome it.
• Connect your motivations to the program: Make sure to explain how the specific program you are applying to will help you achieve your goals. For example, you could talk about the program’s focus on entrepreneurship and how it aligns with your goal of starting your own business.
• Be authentic: Don’t try to write what you think the admissions committee wants to hear. Instead, be honest and authentic about what motivates you and how an MBA will help you achieve your goals.

Remember, your personal statement is your opportunity to showcase your motivations, goals, and unique qualities to the admissions committee.

7. Achievements

Including your achievements in your MBA personal statement is an important way to demonstrate to the admissions committee that you have the skills and experience to succeed in the program. Here are some tips to help you include your achievements effectively:

• Use numbers and metrics to quantify achievements
• Show your role and impact
• Provide context (You can briefly use the STAR model – outlining the situation, target, action and result)
• Be humble and make it clear that it was a team effort

Use your achievements to demonstrate your skills, experience, and potential for success in an MBA program, but also make sure to include other elements, such as your motivations and goals, to provide a well-rounded picture of who you are as a candidate.

8. Strengths

I am an experienced coach and mentor, with a particular passion for mentoring and supporting other BAME women.

Strengths are an essential part of any successful personal statement and should be included to show any potential employer or academic institution the skills you possess.

Highlighting your strengths in your MBA personal statement is important because it helps the admissions committee understand what you can bring to the program.

Here are some tips to help you highlight your strengths effectively:

• Identify your strengths
• Use specific examples to demonstrate your strengths
• Connect your strengths to the program
• Be authentic

Writing about your life’s challenges is a powerful way to demonstrate resilience, determination, and personal growth. Here are some tips to help you include your life challenges effectively:

• Choose a challenge that is significant, relevant, and has had a meaningful impact on your life.
• Be honest and authentic when describing your challenge. Don’t try to sugar-coat or exaggerate your experiences.
• Explain how your challenge has impacted your life and motivated you to pursue an MBA. Describe the specific ways in which you have grown and developed as a result of your challenge.
• Connect your challenge to the program and explain how your experience will make you a better candidate. For example, if you overcame a difficult personal situation, you can explain how that experience has taught you resilience and determination, qualities that will be valuable in an MBA program.
• While it’s important to be honest about the challenges you’ve faced, avoid dwelling on the negative. Instead, focus on how you overcame the challenge and the positive impact it has had on your life.

Some examples of life challenges that are relevant to an MBA personal statement include:

• Explaining the need to migrate as a political refugee and how that experience has shaped your views on business.
• Overcoming previous personal and professional failures in business. I learned more from a failed business than from 10 years in the industry.
• Describing how you have embraced evolution and responded to the changing needs of society and the world.
• Demonstrating an understanding of business ethics and customer service.
• Articulating your strategy for success and how it has positively impacted your business.
• Highlighting the importance of innovation and how it can move a business forward.
• Displaying your understanding of process improvement and how it can help a business become more efficient.
• Discussing how facing failure can be a learning opportunity. Watching my uncle fight back after a plant closure was inspiring to me.
• Step 1: Start early

Make sure to give yourself enough time to work on your personal statement. You can never be too prepared!

• Step 2: Show your passion

Approach your personal statement with enthusiasm and show your passion for the MBA program you are applying to.

• Step 3: Keep it concise and pleasant

Choose to write only what is relevant and needed and stay away from being overly wordy.

• Step 4: Write within the recommended length

Stick to the word limit specified – check carefully, every program is different.

• Step 5: Write a separate statement for each program

If you are applying to multiple MBA programs, make sure to create a unique personal statement for each one.

• Step 6: Follow the guidelines

Carefully research and read the admission instructions for the university you are applying to.

• Step 7: Highlight key elements

When writing, include content that admissions committees are looking for and keep the reader’s attention with your writing.

• Step 8: Maintain authenticity

Be honest and genuine in your writing. It is important to sound like yourself and not try to be someone else.

• Step 9: Proofread and edit

Make sure to go through your personal statement one last time to make corrections and improvements.

Examples of effective personal statements for MBA applicants

Below we have outlined examples of personal statements for MBA applicants to help you understand what is required.

I am passionate about pursuing an MBA at the University of Virginia Darden School of Business to reach my professional goals. I have always dreamt of having a career in finance and making a meaningful contribution to society by supporting individuals to build individual portfolios of low-cost index funds. My ambition has been fuelled by my experience in the financial sector and the close relationships I have built with mentors and peers in the industry.

I am driven by the idea that I can use my knowledge and skills to create financial solutions that will benefit the wider world. To me, the opportunity to pursue an advanced degree in finance at the University of Virginia is an invaluable opportunity to gain the skills and knowledge I need to make a positive impact in a developing sector.

My passion for finance is bolstered by my commitment to delivering the highest quality of service in my work. I strive to make sure that each decision I make is one that will benefit the client and make them feel secure in their financial decisions. I believe that navigating the world of finance requires a great deal of knowledge and patience, as well as a keen eye for detail and an entrepreneurial spirit. With the right set of skills, I am confident that I can make a lasting contribution in the field of finance.

Steve Jobs said that “you have to be burning with an idea, or a problem, or a wrong that you want to right” if you want to stick it out. This statement has resonated with me deeply, and I believe that my passion for finance is precisely what will give me the motivation to stick it out during my studies and beyond. As more and more people embrace the idea of early Financial Independence, they need well-qualified independent financial advisors to support them to achieve their dreams. My ultimate goal is to make a lasting difference in the world of finance and to create meaningful financial solutions that will benefit a broad range of people by setting up my own online consultancy. I am confident that this course will be the perfect stepping stone into this world.

As a first-generation college student from a multicultural background, with Scottish and Nigerian heritage, I have experienced the transformative power of diversity. Growing up in Charlotte, North Carolina, a community that celebrated and valued diversity, I learned to appreciate the unique perspectives and experiences that individuals from different backgrounds bring to the table. Attending the North Carolina Highland Games and leading a volunteer team annually has led to a wealth of experiences which make me proud to represent my heritage and my community.

My experience with diversity has taught me to be empathetic, open-minded, and adaptable, skills that I believe are essential for success in today’s global business world.

Throughout my academic and professional journey, I have taken on leadership roles that have allowed me to put these skills into practice. For example, in my current role as a project manager at Smithron Company, I lead a team of individuals from diverse backgrounds and cultures. As a leader, I strive to create a culture of inclusivity and mutual respect where every team member feels valued and heard. I believe that by embracing diversity, we can achieve better outcomes and make a positive impact in our community. I am an experienced coach and mentor, with a particular passion for mentoring and supporting other BAME women.

My experience with diversity and leadership has motivated me to pursue an MBA program that will provide me with the tools and knowledge to lead in a complex and ever-changing business environment. I am particularly interested in the program’s focus on global leadership, as I believe that the ability to lead effectively in a global context is essential for success in today’s interconnected world. I am particularly interested in learning more about how to manage a diverse global team, many of whom are still working online and may have never met in person, as this seems to be a growing trend in hybrid businesses.

In addition to my experience with diversity and leadership, I bring to the program a strong academic record and a track record of success in my professional career. I am confident that my unique background, skills, and experience will make a valuable contribution to the program’s community.

Overall, I am excited about the opportunity to pursue an MBA program that aligns with my personal and professional goals. I believe that the program’s focus on diversity, leadership, and global perspective will help me achieve my full potential and make a positive impact in the business world.

As a creative and independent thinker, I have always been drawn to new and innovative ideas. My passion for originality has led me to pursue a career in entrepreneurship, where I have had the opportunity to create and grow businesses that make a positive impact on people’s lives. My first successful enterprise was an organic food cooperative which partnered with our local women’s shelter and has consistently donated 20% of profits to supporting community charities.

I believe that entrepreneurship is a powerful force for good, and I am committed to using my skills and experience to create innovative solutions to the world’s most pressing problems.

In addition to my entrepreneurial pursuits, I am also deeply committed to giving back to my community. I have volunteered with several non-profit organizations that focus on education and social justice, and I am passionate about using my skills and resources to make a positive impact on the world. While I admire the Microloan model and have seen it have a massive impact in many developing countries I believe it’s important to acknowledge that not everyone is entrepreneurial in nature and it’s also important to provide stable jobs where possible. I feel that by combining my entrepreneurial spirit with my commitment to social responsibility, I can create businesses that not only generate financial returns but also create social and environmental benefits.

My goal in pursuing an MBA program is to gain the knowledge and skills needed to take my entrepreneurial ventures to the next level. I am particularly interested in the program’s focus on innovation and entrepreneurship, as I believe that this will provide me with the tools and resources needed to create businesses that make a positive impact on people’s lives. I am also drawn to the program’s emphasis on social responsibility, as I believe that this is an essential aspect of creating businesses that have a meaningful and lasting impact on the world.

Overall, I am excited about the opportunity to pursue an MBA program that aligns with my personal and professional goals. I remain committed to setting the example of lifelong learning as a leader and entrepreneur and believe that my originality, creativity, and commitment to social responsibility make me a strong candidate for the program, and I look forward to contributing to the program’s community of diverse and innovative thinkers.

Some of these questions were already covered in this blog post but I will still list them here (because not everyone carefully reads every paragraph) so here’s the TL;DR version

How long should my MBA personal statement be?

An MBA personal statement should typically be between 400-1,000 words so we have kept our examples on the lower end.

Ensure you are answering the prompt and focus on the specific program you are applying for.

Taking the time to craft a well-structured, thoughtful essay will make sure you stand out from the competition!

What format should I use for my MBA personal statement?

The most common format is the essay format, which should include an introduction, body paragraphs, and a conclusion.

In the introduction, the reader should be engaged, and the body paragraphs should present information about the applicant’s career aspirations and commitment to the profession and social responsibility.

The conclusion should be a concise wrap-up of the statement that leaves the reader with the impression that the applicant is the right fit for the program.

What should I write about in my MBA personal statement?

When writing your MBA personal statement, it is important to focus on the questions that the school has provided, as these will help you understand what they are looking for.

Be sure to stay on topic and provide relevant information to answer the prompt. Additionally, make sure to mention any experiences, skills, or goals that are relevant to the MBA program you’re applying to.

To truly make your statement stand out, provide specific examples of leadership skills and other successes. When you are done, make sure to read your statement over and ensure that you have answered the question thoroughly.

As above, we believe that focusing on challenges as well as what you are most passionate about is a great place to start!

What are some examples of successful MBA personal statements?

There is no one-size-fits-all formula for writing an effective MBA personal statement, but there are several examples of successful essays that have helped applicants gain admission to some of the world’s best business school programs.

Examples of compelling MBA personal statements include stories of resilience, introspection, and initiative. These statements should reflect the applicant’s personality and writing voice in order to make an impression on the admissions committee.

In this article, we have provided three MBA personal statement examples for you to review.

How important is my MBA personal statement in the application process?

It is important to remember that all parts of your application are significant, but there is no doubt that the personal statement is the most significant factor when it comes to making a lasting impression on the admissions committee.

While a high GPA and GMAT score may help you stand out amongst other applicants, it is the personal statement that gives you the opportunity to show who you are, what you are passionate about, and why you are the ideal candidate for the program.

The personal statement is your chance to shine and make a statement about what you have to offer the institutions.

In short, an MBA personal statement is absolutely essential in the application process. It is an opportunity to make your mark and show the admissions committee that you are the kind of individual they are looking for.

And finally…what are the qualities that make a good MBA personal statement?

Good MBA personal statements should have the following qualities:

• Grammatical accuracy: it should be free of spelling and grammatical errors.
• Readability: it should be engaging and easy to read.
• Honesty: it should provide an honest story.
• Uniqueness: it should present a unique story without any cliches.
• Initiative: it should show evidence of initiative or an original idea.
• Leadership: it should exhibit positive qualities of unselfish leadership.
• Authenticity: it should feel authentic and make a strong case.
• Goals: it should outline the writer’s goals.
• Promise: it should demonstrate promise for success as you are an excellent candidate and deserve the chance to shine!
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How to Write a Strong Personal Statement

• Ruth Gotian
• Ushma S. Neill

A few adjustments can get your application noticed.

Whether applying for a summer internship, a professional development opportunity, such as a Fulbright, an executive MBA program, or a senior leadership development course, a personal statement threads the ideas of your CV, and is longer and has a different tone and purpose than a traditional cover letter. A few adjustments to your personal statement can get your application noticed by the reviewer.

• Make sure you’re writing what they want to hear. Most organizations that offer a fellowship or internship are using the experience as a pipeline: It’s smart to spend 10 weeks and $15,000 on someone before committing five years and $300,000. Rarely are the organizations being charitable or altruistic, so align your stated goals with theirs
• Know when to bury the lead, and when to get to the point. It’s hard to paint a picture and explain your motivations in 200 words, but if you have two pages, give the reader a story arc or ease into your point by setting the scene.
• Recognize that the reviewer will be reading your statement subjectively, meaning you’re being assessed on unknowable criteria. Most people on evaluation committees are reading for whether or not you’re interesting. Stated differently, do they want to go out to dinner with you to hear more? Write it so that the person reading it wants to hear more.
• Address the elephant in the room (if there is one). Maybe your grades weren’t great in core courses, or perhaps you’ve never worked in the field you’re applying to. Make sure to address the deficiency rather than hoping the reader ignores it because they won’t. A few sentences suffice. Deficiencies do not need to be the cornerstone of the application.

At multiple points in your life, you will need to take action to transition from where you are to where you want to be. This process is layered and time-consuming, and getting yourself to stand out among the masses is an arduous but not impossible task. Having a polished resume that explains what you’ve done is the common first step. But, when an application asks for it, a personal statement can add color and depth to your list of accomplishments. It moves you from a one-dimensional indistinguishable candidate to someone with drive, interest, and nuance.

• Ruth Gotian is the chief learning officer and associate professor of education in anesthesiology at Weill Cornell Medicine in New York City, and the author of The Success Factor and Financial Times Guide to Mentoring . She was named the #1 emerging management thinker by Thinkers50. You can access her free list of conversation starters and test your mentoring impact . RuthGotian
• Ushma S. Neill is the Vice President, Scientific Education & Training at Memorial Sloan Kettering Cancer Center in New York City. She runs several summer internships and is involved with the NYC Marshall Scholar Selection Committee. ushmaneill

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Oxford MBA Personal Statement: Best Examples

Featured Expert: Nirusan Rajakulendran, MBA

The Oxford MBA personal statement is as crucial as your MBA resume , when applying to one of the most coveted professional development programs in the world, according to MBA rankings . Oxford University is a hallowed name in higher education and its reputation extends to the three MBA programs hosted by the Saïd Business School. The international sheen of the Oxford name draws applicants from all over the world and international students make up the majority of every new class. This article will set out the various requirements for Oxford’s three MBA programs and give you expert-reviewed samples to help your application stand out!

>> Want us to help you get accepted? Schedule a free strategy call here . <<

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Article Contents 10 min read

Oxford mba personal statement for oxford mba.

Essay Prompt: Tell us something that is not covered in your application which you would like the Admissions Committee to know about you. (Maximum 250 words).

Outside of my formal commitments, I have actively engaged in volunteer work focused on empowering underprivileged youth through education. For the past four years, I have been involved with an organization called "Youth Empowerment Initiative" (YEI), which aims to bridge the educational gap for children from low-income backgrounds.

YEI is located in my hometown, Chicago. One particular student I had the privilege of mentoring through YEI was Maya Davis. Maya was a bright and determined young girl who faced numerous challenges in her academic journey, such as losing both her parents at a young age and having a severe case of asthma.

When I first met Maya, she was struggling academically and lacked confidence in her abilities. We worked on developing effective study strategies, setting achievable goals, and fostering a growth mindset. Over time, Maya's dedication and hard work paid off. She became more engaged in her studies and raised her grades.

The experience of mentoring Maya and other students at YEI has reinforced my commitment to educational equity and social impact. As I pursue my MBA at Oxford University, I hope to leverage the knowledge and experiences gained to continue supporting initiatives like YEI and driving positive change in education. I firmly believe that by investing in the potential of young minds, we can shape a brighter and more equitable future for all.

Preparing for your MBA interview?

 Oxford MBA Personal Statement for Oxford 1+1 MBA Dual-Degree Program

Essay Prompt for MBA Application: Explain why you see this as particularly beneficial for you and how it fits with your career and personal development aims. (Maximum 250 words).

I have always been interested in the ways economic change have presaged seismic societal shifts, such as how the agrarian-based economy in England transformed itself because of the Industrial Revolution. The constant exchange between economy and society is why I am applying to the Oxford MBA 1+1, as I believe it is the ideal program to explore how to affect positive change through economic and social policy.

One area where I would like to affect positive change is in the traditional linear economy, which is characterized by the take-make-dispose model. This production and consumption model has led to resource depletion, environmental degradation, and waste generation. In contrast, the circular economy aims to create a closed-loop system where resources are reused, recycled, or regenerated to minimize waste and maximize value.

As a sustainability-minded professional, I would advocate for the adoption of circular economy practices within an organization. These practices could involve anything from encouraging the development of products that are durable, repairable, and modular to establishing closed-loop supply chains. But these practices can only be widely adopted if consumption patterns and marketing campaigns are also adjusted to motivate consumers to consume less.

Through the insights gained from the MBA program, I aim to champion circular economy practices within organizations. By collaborating with cross-functional teams, driving cultural change, and leveraging data and analytics, I believe we can successfully implement sustainable business models that bring environmental, social, and economic benefits.

Essay Prompt: What improvements have you made in your candidacy since you last applied to the Oxford MBA? (Maximum 250 words)

Since my last application to the Oxford MBA program, I have made significant improvements in several areas of my candidacy. One area that was lacking in my initial application was a dearth of international experience, as I had stayed only within the United States during my undergraduate at Stanford and subsequent internship at Roundtree Investing and Capital.

I sought out positions in new environments and also became a member of the Asia Pacific Career Development Association. It was during one of APCDA’s conferences in Kuala Lumpur that I met Anthony Wong, a senior executive with a venture capital firm in Singapore. Motivated by Anthony’s guidance and encouragement, I applied for a year-long professional development course offered by his firm.

I was accepted and spent an enlightening year in Singapore learning about the value of cultural intelligence and navigating the unique nuances that come with doing business in Southeast Asia. In Singapore, there is a cultural value placed on preserving face and avoiding direct confrontation or conflict. I learned to navigate conversations with tact and sensitivity, using indirect communication styles to address sensitive issues and maintain harmony within business relationships.

Understanding and adapting to these cultural nuances and local business practices was crucial for successfully establishing our subsidiary and building partnerships in Singapore. By bringing this firsthand knowledge of Singapore's market dynamics to the Oxford MBA program, I aim to contribute unique perspectives and insights during discussions on international business, cross-cultural management, and global strategy.

Working on your MBA resume?

Oxford MBA Personal Statement for MBA for Executives #1

My journey from being a policy analyst at the Michigan Department of Education to my current position as the Head of Policy Analysis at Altra Healthcare Systems has been one of continuous growth and learning. It has provided me with a unique perspective on the intersection of education and healthcare and deepened my understanding of the challenges and opportunities in these sectors.

After gaining valuable experience at the Michigan Department of Education, where I worked closely with policymakers, educators, and community stakeholders, I recognized the need for innovative solutions that bridge the gap between education and healthcare. This realization motivated me to transition into the private sector, where I could have a direct impact on developing and implementing strategies that address the health needs of students and contribute to their academic success.

In my role as a policy analyst at Altra Healthcare, I have had the privilege of leading the policy analysis team and driving evidence-based decision-making. I have been involved in shaping policies and programs that promote equitable access to healthcare services and improve health outcomes for diverse populations. This experience has allowed me to deepen my understanding of the complexities of the healthcare industry, develop strong analytical and leadership skills, and foster a results-oriented approach.

However, as I progressed in my career, I realized that to truly make a transformative impact and lead change at a broader level, I needed to enhance my business acumen and develop a comprehensive understanding of strategic management and leadership. This realization led me to explore the Oxford MBA for Executives program.

I am drawn to the Oxford MBA for Executives program because of its reputation for academic excellence, global perspective, and emphasis on leadership development. I believe that the program's outstanding curriculum, diverse cohort of experienced professionals, and world-class faculty will provide me with the necessary tools, knowledge, and network to drive meaningful change in the education and healthcare sectors.

Furthermore, the program's focus on experiential learning, case studies, and international modules aligns perfectly with my goal of gaining practical insights and cross-cultural understanding to navigate the complexities of the global business landscape. I am particularly excited about the opportunity to collaborate with fellow executives from diverse backgrounds, exchange ideas, and engage in enriching discussions that will broaden my perspective and challenge my assumptions.

By pursuing the Oxford MBA for Executives, I aim to develop a well-rounded skill set that combines my policy analysis expertise with strategic thinking, innovation, and effective leadership. I am committed to leveraging my experiences, knowledge, and the resources provided by the program to drive positive change, improve educational and healthcare outcomes, and contribute to building sustainable and inclusive communities.

I hold a degree in Environmental Science and Policy from Georgetown University, where I developed a deep understanding of the intersection between environmental issues, policy, and sustainable development. Following my graduation, I had the privilege of working as a research fellow at the Center for Sustainable Energy and Policy, a renowned think-tank based in Washington, DC.

During my time at the think-tank, I delved into various energy-related research projects, focusing on the social, economic, and environmental aspects of energy policy. I conducted extensive analyses of renewable energy adoption, energy efficiency programs, and the impact of policy frameworks on energy markets. Through my research, I recognized the crucial role that effective policy-making plays in driving the transition to a sustainable and equitable energy sector.

In Washington, I was fortunate enough to make the acquaintance of Juan Gutierrez, a senior executive at Repsol SA, a renowned energy company based in Spain. We discovered that we were both interested in the topic of divestment, which refers to the process of removing investments from specific sectors, industries, or companies for ethical, political, or financial reasons.

Many European nations have sought to reduce their dependency on energy sources from hostile nations and meeting Mr. Gutierrez coincided with Repsol’s desire to divest itself of its holdings in various problematic nations. My expertise in energy policy proved valuable and I was offered a position to spearhead their divestment initiatives, which I took and currently still hold.

In this role, I collaborate closely with senior executives, legal teams, and financial experts to evaluate the company's current holdings and identify opportunities for divestment. I conduct thorough analyses of political dynamics, regulatory environments, and market trends to assess the feasibility and potential impacts of divestment decisions. The opportunity to work with Repsol SA allows me to further expand my expertise in energy divestment and contribute to creating a fair, equitable, and environmentally conscious energy sector.

I am motivated by the potential to drive positive change, not only within the company but also within the broader energy industry, by influencing investment decisions and promoting responsible practices. With my solid background in energy policy, my role at Repsol SA enables me to apply my knowledge and skills in a practical and impactful manner.

It is this combination of expertise, passion for sustainability, and dedication to ethical business practices that fuels my desire to pursue the Oxford MBA for Executives program. I am confident that the program will equip me with the necessary tools, knowledge, and networks to further enhance my leadership capabilities and contribute to shaping a more sustainable and responsible future for the energy sector.

As an executive at Tata Group, my journey from Uttar Pradesh to Mumbai has been a transformative one, shaping my passion for next-generation manufacturing processes and theories. After completing my secondary education, I enrolled in the prestigious Indian Institute of Technology (IIT) Bombay, where I pursued a degree in Mechanical Engineering with a specialization in advanced manufacturing techniques.

Equipped with a strong technical foundation, I began my career at Tata Group, starting in an entry-level position within the manufacturing division. In this role, I gained valuable hands-on experience working on various projects, honing my skills in process optimization, quality control, and systems engineering. My dedication, innovation, and leadership qualities propelled me through the ranks, and I eventually assumed the position of Senior Manager of Systems Engineering.

As Senior Manager of Systems Engineering at Tata Group, I am responsible for overseeing the development and implementation of advanced manufacturing systems and processes across multiple divisions. I lead cross-functional teams, collaborating with engineers, technicians, and executives to optimize operations, drive efficiency, and ensure the highest quality standards.

Throughout my career, I have demonstrated a strong commitment to innovation, continuous improvement, and strategic thinking. I have spearheaded initiatives to adopt cutting-edge technologies, such as automation, robotics, and data analytics, to streamline production processes and enhance overall productivity. These efforts have not only resulted in significant cost savings but also improved product quality and customer satisfaction.

While I have achieved considerable success in my current role, I aspire to take on broader leadership responsibilities as a vice-president or president in another organization. I believe that the Oxford MBA for Executives program will provide the perfect platform to accelerate my career progression and equip me with the necessary skills, knowledge, and global perspectives to excel in a senior leadership role.

The Oxford MBA for Executives program will enhance my business acumen, strategic thinking, and leadership capabilities, enabling me to navigate complex business challenges and make informed decisions that drive organizational growth. The program's emphasis on diverse perspectives, critical thinking, and experiential learning will broaden my understanding of global business dynamics and expose me to a network of accomplished professionals from various industries.

Furthermore, the program's focus on leadership development will allow me to refine my leadership style, learn from renowned faculty and industry experts, and gain insights into the latest management practices. The program's strong emphasis on entrepreneurship and innovation will also fuel my entrepreneurial ambitions and enable me to leverage emerging technologies to drive business transformation.

By combining my technical expertise in advanced manufacturing with the comprehensive business knowledge and leadership skills gained from the Oxford MBA for Executives program, I am confident in my ability to make a significant impact as a vice-president or president in a leading organization. My goal is to drive sustainable growth, foster innovation, and shape the future of the manufacturing industry by leveraging technology and strategic decision-making.

The Oxford MBA personal statement is an opportunity for both upcoming leaders and established executives to showcase their career highlights to the admissions committee. The personal statement along with MBA recommendation letters , MBA cover letters , and MBA motivation letters are all important when applying to one of the best MBA programs in the world . 

Yes, the program is highly visible and competitive and attracts applicants from all over the world. The program has strict MBA requirements such as applicants needing to take either the GMAT or GRE exams, as well as having to write essays on several MBA essay topics . There is also an online assessment that asks you several MBA behavioral interview questions to determine things about your personality and character. The MBA for Executives has even more requirements, as all applicants must have years of work experience to apply. 

The MBA essay prompts above give you the exact word counts, but the MBA for Executives program does not disclose its word count nor its topics, but you should always adhere to the stated format requirements according to many reputable MBA essay writing services . 

The MBA acceptance rate for the Oxford Said School of Business is somewhere between 20 and 25%, which is higher than the ultra-competitive programs at the Harvard Business School and Stanford Graduate School of Business , which can be as low as 10%. 

Yes, the Oxford MBA personal statement is as important as the Stanford MBA personal statement or Yale MBA essays . It provides the admissions committee a valuable example of your communication and writing skills, your professional experiences and why you decided to pursue an MBA. 

The main Oxford MBA program asks applicants to write two essays based on their prompts – one essay is optional. The dual-degree MBA and Masters requires a separate statement for each program, MBA and Masters. The MBA for Executives program asks applicants to write three essays. 

The application for the Oxford MBA is done online, as is the application for the Oxford MBA 1+1 and the MBA for Executives program. 

The exact requirements are that every essay be written in 12-point font, Times New Roman and with a certain word count, depending on the program and essay. 

All MBA personal statements should include details about your work experience with concrete examples of how you contributed to the success of project or company. You can also talk about your motivations for pursuing an MBA and what goals you have for the future. 

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• Menlo Coaching
• How to Get Into a Top MBA
• Common Mistakes in the Personal Statement

Writing Your MBA Personal Statement: 4 Mistakes to Avoid

At Menlo Coaching, we think it is vitally important to understand the general approach to writing your MBA essays both in terms of what you should do and in terms of what you shouldn’t do. In this article we will look at some of the common mistakes that people make when writing their personal statement for MBA applications as well as some solutions to those mistakes. 

It might be helpful to look at our general guide to MBA essays to get a better understanding of what is expected of you when applying to a top MBA program. If you, like most people, find writing essays stressful, you can take solace knowing that we’ve got some strategies to help you overcome stress when writing your essays . School-specific resources are also very useful for writing your essays, as business schools (and essay prompts!) have different aims; we have MBA essay tips for the Harvard Business School essay , Stanford’s essay A , and the two Wharton MBA application essays .

And now, on to the mistakes!

Mistake 1: Talking about Your Job Too Much

This might seem counterintuitive. After all, your career is a big part of your life and it is also a big part of what MBA admissions committees (or “AdComs”) look at when judging application. And it is true that you will want to discuss your job at some point—you are applying to business school, after all. But the personal essay is not the place to say too much about your job.

This is especially important if you are a traditional MBA applicant. If you work in private equity or consulting, you should keep in mind that MBA programs already know the ins and outs of those jobs very well—after all, they wouldn’t be particularly good business schools if they didn’t. Describing your job to them will waste valuable words that could be spent better differentiating yourself. You should also remember that some MBA programs have a separate career goals essay where talking about your current job makes more sense. Beyond that, there is ample space to discuss your job on the application form and any top MBA program will be able to get everything they need to know about your job from that. 

It is occasionally relevant to discuss the softer emotional side of your work experiences, but in most cases you should spend the time talking about yourself as a person. Putting on your student cap as opposed to your employee cap will benefit you greatly in giving the committee a sense of what you will be like in a classroom when you join their MBA program.

Mistake 2: Stylistic Mismatches

A lot of people want to turn the MBA personal statement into a creative writing endeavor. They (mistakenly) believe that flowery prose or a novel storytelling structure will look impressive to AdComs. It is something to avoid.

Alice van Harten, one of Menlo Coaching’s founding partners, has some samples of this sort of excessively stylized writing which we will reproduce here:

As we walked into the lab on a clear summer morning, Dave turned to me and smiled, “That would be nice John, except we haven’t developed a drug at this site in over 15 years.” I stood still, letting his words sink in. I didn’t understand why the director of pharmacology appeared—so willingly—to accept this failed outcome as though it were an immutable truth. Something wasn’t right, and I made it my goal to offer an explanation.

Here is another overwrought MBA personal statement example:

I was a little intimidated when I was asked to counsel the senator on a global trade vote: a feeling that was magnified as I sat with the chief of staff and legislative director and told them why the senator should change his long-standing view on the issue. I had only been an aid to the senator for four months, but I knew this vote had implications for his future and the future of global trade.

Neither of the above examples is badly written or uninteresting. They both have a certain dramatic flair and beginning in medias res lends them some natural tension. And nothing is wrong with being inspired by the fiction writing of your favorite author. But trying to add this creative, complicated dynamic to your essay will both eat up valuable word space and could also backfire if the stylistic flourish you’ve chosen puts the admissions committee off.

The remedy for this mistake–and a method we’ve integrated into our process at Menlo Coaching–is to use classic style in your application essays; approach the subject matter as though you are a journalist writing in first person. That will let you free up the space to be maximally efficient and will also give you a chance to put the facts of your personal story ahead of the way in which you relay them.

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Mistake 3: Trying to Impress the Admissions Committee

This is very closely related to the previous mistake. Just as trying to write too creatively may make you seem as though you are showing off your writing skills rather than answering the prompt, trying too hard to impress the MBA admissions committee in your essay can make it seem as though you are self-satisfied–or worse, arrogant–which could severely impact your chances of getting an offer. 

Here is another example from Alice van Harten. It was written, oddly enough, not by the applicant, but by the applicant’s aunt who felt his essay was not impressive enough for Harvard Business School admissions officers. This was how it opened:

Every morning, I wake up with two goals in mind; first, I want to learn just one thing that I didn’t know the day before. Whether it’s the economic implications of the Affordable Care Act or what the state bird of Zimbabwe is, I have a thirst for information—important or trivial. Second, I try to make at least one person smile from something interesting, witty or entertaining that I say. If I am the originator of that person’s smile, I know that I’ve made an impact, however big or small on her. 

This was the ending:

Academic distinction, check. Exceptional GMAT score, check. Noteworthy extracurriculars, check. Outstanding recommendations, check. Impressive resume, check. On paper, I emerge as the ideal candidate for the Harvard Business School class of 2018. But I hope that the preceding words give you a deeper sense of my personality and character, which reveal that the above accomplishments do not define me, rather they inspire and propel me to do even more, reach even higher, be even better.

This sort of essay should, obviously, read as quite cringeworthy. Even worse, the applicant’s GMAT score was below average so it had the distinction of being incorrect as well as coming off as extremely smug.

The solution here is, again, to use classic style. The factual, straightforward, journalistic approach allows you state your accomplishments without sounding as though you are narcissistic or delusional. 

Mistake 4: Being Dishonest

Honesty is paramount in your application essays. In your MBA personal statement there are two basic ways that people end up being dishonest, both of which are essential to curb. 

The first form of dishonesty is a lack of openness about your failures. People don’t like to dwell on their failures and, in a high pressure situation like your MBA application essay, you may feel like your past failures are going to obliterate your chances of admission. It is easy to forget that your rough edges are part of what makes you who you are. 

Let’s take a metaphorical approach here: if you look at ads for plastic surgery results on billboards, you might, in looking at an individual, see someone quite beautiful with flawless skin and perfect teeth. But, if you look at a bunch of those models together, they will all start to look the same. The same is true for an AdCom that is looking at an endless stream of applications with the same credentials, GMAT scores, and extracurriculars. Without something that makes you stand out—some sort of rough edge—you may well fade into the background of qualified applicants who just don’t have a memorable essay and whose application is discarded when the tough admission decisions are made.

Being open about your failures and mistakes is also a great way to demonstrate how you deal with difficult situations. Endlessly discussing your successes won’t give the AdCom much to go on with regard to your character and maturity during the difficulties you’ll encounter in business school and beyond. What might look like a string of successes to you can also look like untested good luck to the MBA admissions committee. Making yourself appear human in your personal statement—prone to disappointments, setbacks, and frustrations—will let the admissions officers who are reading your essay know that you struggle and are still able to overcome.

The second form of dishonesty is more subtle than the first: being unable to talk about sensitive and delicate topics. Writing about the death of a loved one, your coming out experience, or the impact of your parent’s criminal activity might seem like a disastrous thing to include in your personal MBA essay. And it is true that you don’t want to come off as though you are milking these traumatic experiences for points with the AdCom. But it is also the case that they might well be important parts of your story which deserve to be told to guarantee your place in your MBA program.

Being upfront about a crisis or a trauma in your life, in a way that is honest and succinct, can have a very positive impact on the way your personal essay is read. As with admitting your failures and setbacks, it humanizes and differentiates you in a way that makes you both memorable and relatable. 

All of these mistakes are somewhat natural inclinations that you may be guilty of when writing your MBA personal statement. What might put you over the top in your MBA application is addressing them directly, employing a classic style, and being thorough and thoughtful enough to redraft your essay if you find yourself making them. 

Craft a compelling personal statement for business school with tips from our seasoned MBA admissions consultants and avoid common pitfalls that could hinder your application success.

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