sweetie's cookies business plan

Cookie Business Plan Template

Written by Dave Lavinsky

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their cookie businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a cookie business plan template step-by-step so you can create your plan today.

Download our Ultimate Cookie Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your cookie business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

Source of Funding for Cookie Businesses

With regards to funding, the main sources of funding for a cookie business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a cookie business is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. Venture capitalists will not fund a cookie business.

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Your business plan should include 10 sections as follows:  

Executive Summary

Your executive summary provides an introduction to your cookie shop business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of cookie business you are operating and the status; for example, are you a startup, do you have a cookie business that you would like to grow, or are you operating a chain of cookie businesses.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the cookie business industry. Discuss the type of cookie business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

For example, you might operate one of the following types:

• Specialty Cookies : this type of cookie business produces cookies that cater to dietary restrictions (i.e. gluten-free; vegan; etc.). 
• Retail Bakery : this type of cookie business is typically located in a retail area or mall, and will serve cookies and possibly other food such as pastries and desserts.
• Home-based cookie business : this type of cookie business does not operate a storefront, but takes special orders or partners with other food service companies.

In addition to explaining the type of cookie business you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new store openings, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the cookie business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the cookie business industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards gluten free cookie consumption, it would be helpful to ensure your plan calls for plenty of gluten free options.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your cookie business plan:

• How big is the cookie business (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your cookie business. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The following are examples of customer segments: college students, families, teens, baby boomers, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of cookie business you operate. Clearly baby boomers would want a different atmosphere, pricing and product options, and would respond to different marketing promotions than teens.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most cookie businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Importantly, if you are selling to distributors (e.g., selling to a local coffee shop who will sell your cookies to their customers) detail the needs of these distributors here too.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other cookie businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes other baked goods such as cupcakes, brownies and scones, and other dessert items. 

With regards to direct competition, you want to detail the other cookie businesses with which you compete. Most likely, your direct competitors will be cookie businesses located very close to your location.

• What types of customers do they serve?
• What products (e.g., flavors/varieties) do they offer?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide superior products?
• Will you provide products that your competitors don’t offer?
• Will you make it easier or faster for customers to acquire your products?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Product : in the product section you should reiterate the type of cookie business that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to regular cookies, will you offer items such as cupcakes, cookie bars, and other pastries?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the menu items you offer and their prices.

Place : Place refers to the location of your cookie business and should be included if you are operating retail locations. Document your location and mention how the location will impact your success. For example, is your cookie business located next to a heavily populated office building, or in a mall, etc. Discuss how your location might provide a steady stream of customers. Also, if you operate or plan to operate kiosks, detail the locations where the kiosks will be placed.

Promotions : the final part of your cookie business marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Making your cookie business’ storefront (if applicable) extra appealing to attract passing customers
• Distributing samples outside the cookie business
• Social media marketing
• Advertising in local papers and magazines
• Reaching out to local bloggers and websites 
• Partnerships with local organizations (e.g., gym members get a free cookie with each cup of coffee they purchase)
• Local radio advertising
• Banner ads at local venues

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your cookie business such as serving customers, procuring supplies, keeping the store clean, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 1,000th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.

Management Team

To demonstrate your cookie business’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally you and/or your team members have direct experience in the cookie business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in the cookie businesses and/or successfully running retail and small businesses.

Financial Plan

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 100 customers per day or 200? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your cookie business, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. For example, let’s say a company approached you with a massive $100,000 cookie/catering contract, that would cost you $50,000 to fulfill. Well, in most cases, you would have to pay that $50,000 now for supplies, equipment rentals, employee salaries, etc. But let’s say the company didn’t pay you for 180 days. During that 180 day period, you could run out of money.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a cookie business:

• Location build-out including design fees, construction, etc.
• Cost of equipment like ovens, blenders, refrigerators
• Cost of ingredients and maintaining an adequate amount of supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your store design blueprint or location lease.

Cookie Business Plan Summary

Putting together a business plan for your cookie business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the cookie business, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful cookie business.

Download Our Cookie Business Plan PDF

You can download our cookie business plan PDF here . This is a business plan template you can use in PDF format.

Cookie Business Plan FAQs

What is the easiest way to complete my cookie business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Cookie Business Plan.

When Can I Download a Free Cookie Business Plan PDF?

You can download our cookie business plan PDF template here . This is a business plan template you can use in PDF format.

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Other Helpful Business Plan Articles & Templates

How To Write a Winning Cookie Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for cookie businesses who want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every cookie business owner should include in their business plan.

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What is a Cookie Business Plan?

A cookie business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons your cookie business will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Cookie Business Plan?

A cookie business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use a business plan as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.  Having a well written cookie business plan will allow potential investors to gain confidence in the feasibility of your cookie shop. 

Cookie Business Plan Template

The following are the key components of a successful cookie business plan:

Executive Summary

The executive summary of a cookie business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your cookie company
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company, as well as a company analysis. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your cookie business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your cookie firm, mention this.

You will also include information about your chosen cookie business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a cookie business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the cookie industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target market with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, customers of a cookie business may include:

• People who are health conscious and are looking for a nutritious dessert
• Busy parents who are looking for an easy and convenient snack for their kids
• Working professionals who are looking for a quick sweet treat to have at their desk

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or cookie services with the right marketing.

Competitive Analysis

The competitive analysis section of the cookie business plan helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry. 

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the cookie business plan is where you determine and document your marketing plan. Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or, you may promote your cookie business via word-of-mouth and referrals.

Operations Plan

This part of your cookie business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a cookie business include reaching $X in sales. Other examples include adding new specialty cookies or services, expanding to new markets, reaching a certain number of social media followers, or opening new locations.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific cookie industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Cookie Company

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash, or personal savings contributed to the cookie business).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Cookie Company

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup cookie business.

Sample Cash Flow Statement for a Startup Cookie Company

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your cookie company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written business plan is an essential tool for any startup cookie company. In addition, a good business plan should include detailed financial projections, as well as a list of your company’s policies and procedures. This can attract investors and set the foundation for your successful cookie business.  

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How to Start a Profitable Cookie Business [11 Steps]

By Nick Cotter Updated Feb 05, 2024

Business Steps:

1. perform market analysis., 2. draft a cookie business plan., 3. develop a cookie brand., 4. formalize your business registration., 5. acquire necessary licenses and permits for cookie., 6. open a business bank account and secure funding as needed., 7. set pricing for cookie services., 8. acquire cookie equipment and supplies., 9. obtain business insurance for cookie, if required., 10. begin marketing your cookie services., 11. expand your cookie business..

Embarking on a cookie business adventure begins with a thorough understanding of the market landscape. This crucial step involves identifying potential customers, understanding competitors, and recognizing market trends. Here's how to perform a comprehensive market analysis:

• Research your target audience: Identify demographics, preferences, and purchasing behaviors to tailor your cookie offerings.
• Analyze competitors: Study existing cookie businesses to evaluate their product range, pricing, marketing strategies, and customer base.
• Understand market trends: Keep abreast of the latest developments in the food industry, such as health-conscious baking, seasonal flavors, or packaging innovations.
• Assess the supply chain: Determine the availability and cost of ingredients, packaging materials, and delivery options.
• Gauge market demand: Use surveys, focus groups, and sales data to estimate the potential demand for your cookies.
• Regulatory considerations: Familiarize yourself with food safety regulations, labeling requirements, and any other legal aspects pertinent to running a cookie business.

Are Cookie businesses profitable?

Yes, cookie businesses can be very profitable. Many entrepreneurs have found success by selling homemade cookies online, at farmers' markets, or through catering services. Additionally, franchising a cookie business can be a great way to turn a profit, as it allows the franchisee to leverage the brand's existing infrastructure and customer base.

Embarking on a cookie business venture requires a well-thought-out plan to ensure success. Drafting a comprehensive business plan is crucial as it will guide you through each phase of your business development. Here's what you should consider including in your cookie business plan:

• Executive Summary: An overview of your cookie business, including mission statement and key selling points.
• Market Analysis: Research on target market, customer demographics, and analysis of competitors.
• Product Line: Detailed description of the cookie varieties you will offer, including any unique flavors or dietary options.
• Business Structure: Legal structure of your business, ownership information, and the required permits/licenses.
• Marketing and Sales Strategy: How you plan to attract and retain customers, including pricing, advertising, and sales channels.
• Operations Plan: Day-to-day operations details, supplier information, production processes, and staffing requirements.
• Financial Projections: Budget, projected revenue, profit margins, and break-even analysis to ensure financial feasibility.

How does a Cookie business make money?

A cookie business can make money by selling their cookies to customers. They can also sell their cookies to other businesses like restaurants, cafes, and supermarkets. Additionally, they can also offer custom orders for special events, offer subscription services, or even offer online ordering and delivery services.

Creating a unique cookie brand is an essential step in distinguishing your products in a competitive market. It involves crafting a memorable identity that resonates with your target audience and reflects the quality and uniqueness of your cookies. Here are some key points to consider when developing your cookie brand:

• Identify your target market and understand their preferences to tailor your brand's message and aesthetics.
• Choose a brand name that is catchy, easy to remember, and gives an idea of what your cookies are about.
• Design a logo and packaging that stand out on shelves, are visually appealing, and communicate your brand’s values.
• Develop a unique selling proposition (USP) that highlights what makes your cookies special, such as a unique flavor, ingredient, or baking method.
• Create a consistent brand voice and personality across all marketing materials and social media channels to build a strong brand identity.
• Ensure your branding is reflected in the quality of your cookies – use high-quality ingredients and maintain a consistent product quality.

How to come up with a name for your Cookie business?

Coming up with a name for your cookie business can be a fun and challenging process. Brainstorming ideas and exploring different words, colors, and symbols can be a great starting point. Once you have a few ideas, choose one that best reflects the core values of your business, such as freshness and quality. You should also make sure the name is memorable and easy to pronounce so customers can easily find your business.

Once you've crafted your business plan, tested your cookies, and understood your market, it's time to make things official. Formalizing your business registration legitimizes your enterprise and is essential to operate legally. Here's how to get started:

• Determine your business structure (e.g., sole proprietorship, partnership, LLC, or corporation) as this will impact your taxes, liability, and paperwork.
• Register your business name with the appropriate state authority, which is often the Secretary of State's office, ensuring it is unique and not already in use.
• Obtain an Employer Identification Number (EIN) from the IRS for tax purposes, which is necessary even if you don't have employees.
• Apply for the necessary business licenses and permits. Your local health department will guide you on the food service permits required for a cookie business.
• Understand and prepare for your state’s sales tax requirements. Register with your state's taxation agency to collect sales tax if applicable.
• Consider registering for a Doing Business As (DBA) if you're operating under a name different from your legal business name.

Resources to help get you started:

Explore indispensable resources created for cookie entrepreneurs that provide market insights, operational guidance, and strategies for business expansion:

• BakeryAndSnacks.com: Offers up-to-date news and analysis on the global baking and snack industry, including trends affecting cookie businesses. Visit site .
• The Bakery Network: A comprehensive service providing industry reports, supplier directories, and operational advice specifically useful for cookie entrepreneurs. Visit site .
• Modern Baking: An online publication featuring articles on market trends, recipes, equipment, and business strategies tailored to the modern baking professionals, including cookie business owners. Visit site .
• Snack Food & Wholesale Bakery: Publishes industry news, trends, and innovations in the snack food and bakery sector, with relevant content for cookie businesses. Visit site .
• Baking Business: Provides news, trends, and best practices for the baking industry, with resources suited to helping cookie businesses grow. Visit site .

Starting a cookie business requires compliance with local, state, and federal regulations to ensure your operation is legal and safe. The type of licenses and permits you need may vary based on your location and the specifics of your business. Here's a guide to help you navigate the process:

• Business License: Register your cookie business with your city or county to obtain a general business license, allowing you to operate legally.
• Food Service License: Acquire a food service license from the local health department, which involves an inspection to ensure your kitchen meets food safety standards.
• Cottage Food License: If operating under cottage food laws, apply for a cottage food license, which may have specific requirements and limitations.
• Sales Tax Permit: Register for a sales tax permit with your state's department of revenue to collect and remit sales tax, if applicable.
• Employer Identification Number (EIN): If you plan to hire employees, obtain an EIN from the IRS for tax purposes.
• Zoning Permit: Ensure your business location is zoned for commercial use if you are not operating from home, or confirm that home-based businesses are allowed in your area.

What licenses and permits are needed to run a cookie business?

The type of licenses and permits needed to run a cookie business can vary depending on the location. Some of the most common requirements include a business license, a food handler's permit, and a seller's permit. Depending on the size of the business, additional requirements such as health inspections and zoning permits may be necessary.

Starting a cookie business requires careful financial management, which is why opening a dedicated business bank account is crucial. It separates personal and business finances, simplifying accounting and tax reporting. Additionally, securing the right funding can fuel your startup's growth and help cover initial costs.

• Research local and national banks or credit unions that offer business banking services. Look for ones with low fees, good customer service, and easy access to funds.
• Prepare the necessary documents to open a business bank account, typically including your business license, EIN, and organizational documents.
• Consider different types of funding, such as personal savings, loans from family and friends, bank loans, or small business grants and loans from the government.
• Explore small business lenders and compare terms. Pay close attention to interest rates, repayment terms, and any additional fees.
• If eligible, apply for a business credit card to help manage cash flow and build your business credit history.
• Create a solid business plan to present to potential investors or lenders, showing your business's potential for success and how you plan to use the funds.

Setting the right price for your cookies is crucial to attract customers while ensuring you cover costs and make a profit. Consider the cost of ingredients, time, packaging, and other overheads. Below are some tips to help you set competitive and profitable prices for your cookie services:

• Calculate the cost of ingredients per batch and divide by the number of cookies to find the cost per cookie.
• Factor in the time spent baking and decorating. Assign a labor cost per hour and add it to the cost per cookie.
• Include overhead costs such as kitchen rental, utilities, and insurance, spread out over the expected number of cookies sold.
• Research competitor pricing to ensure your prices are in line with the market while reflecting the quality of your product.
• Consider offering tiered pricing for bulk orders or special events to cater to different customer needs.
• Don't forget to factor in profit margins. A common approach is to mark up the total cost by a certain percentage.
• Regularly review and adjust prices as necessary, taking into account changing costs and competitor pricing.

What does it cost to start a Cookie business?

Initiating a cookie business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $12000 for launching such an business. Please note, not all of these costs may be necessary to start up your cookie business.

When starting your cookie business, it's crucial to equip yourself with the right tools and supplies. High-quality equipment will enable you to produce delicious cookies efficiently and safely. Below is a list of essential items you'll need to kickstart your baking endeavors:

• Commercial Oven: Choose a reliable oven that can handle the volume of cookies you plan to bake.
• Mixers: Invest in sturdy stand mixers for consistent dough and batter mixing.
• Baking Sheets and Pans: Stock up on various sizes to accommodate different cookie types.
• Measuring Tools: Accurate measuring cups and spoons are vital for precise recipes.
• Cooling Racks: These allow air to circulate around cookies to cool them quickly and prevent sogginess.
• Packaging Supplies: Purchase attractive and food-safe containers, boxes, or wrappers for your cookies.
• Decorating Tools: If offering decorated cookies, get piping bags, tips, and other decorating utensils.
• Food Safety Equipment: Gloves, hairnets, and aprons to maintain hygiene standards.
• Storage Solutions: Airtight containers to store ingredients and finished cookies.

List of Software, Tools and Supplies Needed to Start a Cookie Business:

Software: Point-of-sale system, accounting software, website building software, email marketing software.

Tools: Mixing bowls, measuring cups, baking sheets, rubber spatulas, cooling racks, ovens, mixers.

Supplies: Cookie cutters, parchment paper, food coloring, cake decorations, sprinkles, icing bags, rolling pins.

Protecting your cookie business with the right insurance is crucial for mitigating risk and ensuring the longevity of your enterprise. Different types of insurance will cover various aspects of your business, from liability to property damage. Here are key points to consider when obtaining business insurance:

• Assess your business needs to determine the type of insurance that's most relevant for your cookie business, such as general liability insurance, product liability insurance, or commercial property insurance.
• Contact a licensed insurance agent or broker who specializes in business policies to help you navigate the options and find the best coverage for your needs.
• Consider the scale of your business, including the volume of production, distribution methods, and number of employees, as these factors will influence the type and extent of coverage you require.
• Be sure to inquire about any insurance requirements your state or local jurisdiction may have for food-based businesses to ensure you are compliant with local laws.
• Regularly review and update your insurance policy to reflect changes in your business, such as expansion or new product lines, to maintain adequate coverage.

Marketing your cookie business is a crucial step to attract customers and generate sales. By employing a mix of traditional and digital marketing strategies, you can create a strong presence both online and in your local community. Here are some effective ways to market your cookie services:

• Develop a Brand Identity: Create a memorable logo, choose a color scheme, and develop a unique selling proposition to differentiate your cookies from the competition.
• Build a Website: Set up an attractive, user-friendly website where customers can learn about your products, place orders, and find contact information.
• Use Social Media: Create profiles on popular platforms like Instagram, Facebook, and Pinterest to showcase your cookie designs and interact with potential customers.
• Email Marketing: Collect email addresses and send out newsletters with special offers, new product announcements, and cookie tips to keep your brand top-of-mind.
• Local Networking: Attend local events, join business groups, and partner with other businesses to reach more customers in your community.
• Offer Promotions: Run introductory offers, referral discounts, or seasonal sales to encourage people to try your cookies.
• Invest in Paid Advertising: Consider using targeted ads on social media or Google to reach a larger audience and drive traffic to your website.

Once your cookie business has established a solid foundation and a loyal customer base, it's time to consider growth opportunities. Expanding your business wisely can lead to increased profits and a broader market presence. Here are a few strategies to help you scale up effectively:

• Introduce new flavors or limited-edition cookies to keep your product range exciting and encourage repeat business.
• Partner with local cafes or stores to sell your cookies, expanding your reach beyond direct sales to customers.
• Invest in online marketing and social media campaigns to increase your brand's visibility and attract new customers.
• Explore catering options for events and corporate orders to tap into a larger market with high-volume sales potential.
• Consider e-commerce and set up an online store to sell your cookies nationwide or even internationally.
• Attend food expos and craft fairs to showcase your cookies, network with industry professionals, and gain valuable exposure.
• Offer customization and personalization options for special occasions, which can command higher prices and customer loyalty.
• Optimize your operations with better equipment or more efficient processes to increase production without compromising quality.

How to write a business plan for a cookie shop?

Writing a business plan for a cookie shop can be a daunting task, especially for those just starting out. But with the right guidance and resources, it doesn't have to be!

This in-depth guide is designed to help entrepreneurs create comprehensive business plans that will give them the best chance of success in this highly competitive industry, regardless of their experience level.

We’ll discuss why writing a business plan is important, what information is needed to write one, what it should contain and look like and finally some tools that can help make writing your cookie shop business plan easier.

Ready? Let’s get started!

On the menu:

Why write a business plan for a cookie shop?

Information needed to create a business plan for a cookie shop, what goes into your cookie shop financial forecast, the written part of a cookie shop business plan, what tool should i use to write my cookie shop business plan.

There are several reasons to write a cookie shop business plan. Below, we cover some of the most important ones!

To draw up a roadmap

Writing a business plan for a cookie shop is an important step in setting up and growing your own business. 

Not only does it give you an opportunity to think through the details of how you want to run and grow your store, but it also forces you to set objectives and goals for the next three to five years. 

This can be beneficial both for startups that are just “getting off the ground” and existing cookie shops that have been in business for some time. 

By taking the time to create a comprehensive plan, you’ll be able to ensure that your business is heading in the right direction and making decisions based on your long-term vision.

To keep an eye on future cash flows

Writing a business plan for a cookie shop requires that you develop a realistic financial forecast for the years to come.

By regularly comparing your actual financial performance to what was planned in your business plan, you’ll be able to check if your business is on track to achieve its fiancial objectives, and recalibrate your financial forecasts as needed. 

Keeping your forecast up to date ensures that you maintain visibility on your cookie shop's future cash flows and potential financing requirements.

To raise funding

Whether you are a startup or an existing business, writing a cookie shop business plan is essential when looking for financing from banks or investors. 

Banks will use it to evaluate your borrowing capacity and ability to repay the loan. 

Similarly, investors will want to be sure that their investment will yield a good return, and so will also look closely at the projections of growth, profitability and cash generation presented in the business plan. 

Now that we know why it's important to write a business plan for a cookie shop, let's look at the information needed to create one.

Create your cookie business plan online!

Think your cookie business could be profitable? Find out how with a business plan!

Writing a cookie shop business plan requires research so that you can project sales, investments and cost accurately in your financial forecast.

In this section, we cover three key pieces of information you should gather before drafting your plan!

Carrying out market research for a cookie shop

Conducting market research before drafting a business plan for a cookie shop is essential to assess the levels of demand and competition in the local market, and find a differentiated market positioning.

Market research will provide valuable insights into customer needs, market demand, competitors and business trends that need to be factored into the business plan to make it more strategic and effective.

It also helps you identify potential areas of opportunity that could give your cookie shop an advantage over its rivals. 

By gathering data on these areas in advance, you’ll be able to ensure that your business plan reflects realistic expectations and objectives. 

Developing the marketing plan for a cookie shop

In order to have a comprehensive business plan, it is essential to create a thorough marketing plan for a cookie shop that includes an accurate budget for sales and marketing expenditures. 

A thorough marketing plan helps ensure that the right amount of resources is allocated to marketing activities.

This plan should provide an accurate prediction of how much needs to be spent on promotions, advertising, public relations and other initiatives in order to hit your sales objectives.

The staffing and equipment needs of a cookie shop

Before beginning to write a business plan for a cookie shop, it is essential to accurately assess and budget for the recruitment of staff and any investments required. 

A cookie shop may need to invest in several pieces of equipment and hire staff depending on the size and type of operation. For example, a commercial kitchen may require ovens, mixers, baking sheets, cooling racks, storage containers, display cases, and more.

In addition, staffing costs may include salaries for bakers and other employees as well as benefits and payroll taxes. Other costs may include ingredients, packaging supplies, marketing materials, cleaning supplies, uniforms for staff, and insurance. 

By understanding these expenses ahead of time, you’ll be able to create a clear budget for your cookie shop.

Now that we have gathered the necessary information to create a business plan for a cookie shop, it is time to move on to the important step of creating a financial forecast.

A cookie shop financial forecast includes four important parts:

• The profit and loss statement shows how much money your business is making or losing. 
• The balance sheet shows what your business owns and owes.
• The cash flow statement keeps track of money that comes in and goes out of your shop.
• Your sources and uses table helps you figure out where to get money to start your business and how to use it once you have it.

The projected P&L statement

Your cookie shop’s projected profit and loss statement predicts how much profit the shop will make in the future.

It helps you realise how much money you can expect to make from your store, and how much it might grow.

The projected balance sheet of your cookie shop

A balance sheet provides a snapshot of your business's assets, liabilities and equity at any given point in time.

• Assets include items such as cash, inventory, and equipment that the cookie shop owns.
• Liabilities are debts or obligations to creditors, vendors, or other lenders.
• Equity is a proxy for the value of the owner's stake in the business.

By looking at the balance sheet, lenders and investors can assess a cookie shop's solvability and liquidity. 

Solvability measures your business’s ability to pay off its debts, while liquidity indicates how well it can fund day-to-day operations. 

Lenders will use this information to decide how risky it is to loan money to your business, whilst investors will gauge whether your financial position is strong enough.

The projected cash flow statement

Your cookie shop’s projected cash flow statement shows how much cash is coming in and going out of the business.

It's important to have one because it helps you know if your business is sufficiently capitalized or if it needs additional financing, and help you plan expansion when you have excess cash that can be invested to grow the business.

The initial financing plan

An initial financing plan, also known as a sources and uses table, gives an overview of the items that need to be financed and where the money is coming from.

For example, when starting a cookie shop you might need money for the initial inventory and equipment. 

Your business could get this money from your own investment (equity) or by borrowing from a bank. The uses table then shows how the money received will be used. 

Having an initial financing plan is important because it helps make sure that all of the costs associated with starting a new business are taken care of before moving forward with any other plans.

Once your financial forecast is in place, it is important to provide the reader of your cookie shop business plan with the context and reasoning that justifies your numbers. 

That is the role of the written part of your plan which we will now see in more details. 

The written part of a cookie shop plan is composed of 7 sections:

• The executive summary
• The presentation of the company
• The products and services section
• The market research analysis
• The strategy section
• The operations section
• The financial plan

Let’s take a look at each section in more detail!

1. The executive summary

The executive summary section should provide an overview of the business, market, and key financials associated with the proposed store. 

The purpose of this section is to give the reader a comprehensive understanding of the proposed concept and business model.

Start by outlining what products your business sells (cookies), where it is based, and who the owners and management team are..

Next, you should provide a brief summary of both the national and local markets mentioning their size, demographics, customer needs, competition and any other factors that might influence demand.

Then present a highlight of your key financials, so that the reader can get an idea of the size and expected profitability and cash generation.

Finally, your executive summary should include your ask: how much money you’re seeking and what lenders or investors will receive in return for their investment. 

By providing a clear picture of the business and its value proposition, this can help to convince stakeholders to read further.

2. The presentation of the company

The presentation of the company should start with the presentation of the legal structure and ownership. You should explain what legal form is being used, and detail who owns what percentage of the company and what their specific roles are. 

Then you should explain where your cookie shop is located and why the location is relevant given the customer profiles targeted by your business. For example, you might have chosen to set up your cookie shop inside a busy shopping center to benefit from a high volume of foot traffic.

The management team should also be featured prominently in the business plan, including each person’s experience and qualifications for their respective roles. 

Not only does this demonstrate your commitment to hiring a hard-working and knowledgeable staff, but it also shows investors that the cookie shop will be well-run and efficient. 

Be sure to include any relevant awards, certifications, or other accolades your management team has earned in the past. This information can help boost investor confidence in your plan.

3. The products and services section

When writing the products and services section of a business plan for a cookie shop, it is important to provide potential investors or banks with an accurate representation of what the business has to offer. 

This includes not only the types of cookies that will be baked but also any additional services offered.

For example, if your cookie shop offers custom orders for special occasions such as birthdays or weddings, this should be included in the description of products and services. 

It is also important to note whether these custom orders require advance ordering or can be made on demand. 

Additionally, you should list any other items that may be sold alongside your cookies such as coffee drinks and ice cream treats. 

Finally, mention any delivery options available so customers can enjoy their purchases at home if they choose to do so.

4. The market analysis

When writing the market analysis section of your business plan, you should cover: demographics and segmentation, target market, competition, barriers to entry and regulation.

The demographics and segmentation subsection provides an overview of different customer profiles, their expectations and purchasing habits with regards to cookies.

Then comes the target market subsection where you will explain who your ideal customer is and how your products and services match their consumption habits and expectations.

The following part should zoom on your local competitors: who they are, where they are based and how you will differentiate yourself from them.

Finally your market analysis should finish by explaining any legal or regulatory requirements related to running a cookie shop.

5. The strategy section

When writing the strategy section of a business plan for a cookie shop, it is important to include an overview of the competitive edge that will set your shop apart from other cookie businesses. 

This could be anything from unique recipes and flavors to special packaging or delivery options. 

You should also discuss pricing strategies, such as how you plan to price your cookies compared to competitors and any discounts or promotions you might offer. 

Additionally, it's essential to create a detailed marketing plan outlining how you will reach potential customers and promote your products. 

This should include details on what platforms and channels you'll use, who will manage them, what type of content will be shared, etc. 

For example, you might utilize social media such as Instagram to help grow your business’s brand image. The ability to share photos and videos on such platforms could help bring your business to life.

It’s also important to identify milestones with dates that can help measure progress towards achieving goals along the way. 

Finally, don't forget about the risks associated with opening a cookie shop and ways in which those risks can be mitigated through careful planning and preparation beforehand.

All of these elements are essential when creating a successful business plan for any venture, especially one involving cookies!

6. The operations section

The operations section of a cookie shop business plan should provide detailed information about staffing, opening hours, assets and intellectual property, and suppliers.

Regarding staffing, the business plan should include the number of staff members needed to run the shop and the roles they will serve. 

It should also include a recruitment plan that outlines how staff members will be hired and trained.

Opening hours should include the start and end times for a typical day of operation, as well as any variations in opening hours from week to week or season to season.

The business plan should also clearly list any key assets or intellectual property needed to operate the shop, such as recipes, equipment, and licenses.

Finally, the business plan should include a list of suppliers that will be used to source ingredients and other materials needed for the shop's operations. 

The business owner should provide contact information for each supplier and any additional details necessary to understand their relationship with the cookie shop.

7. The presentation of the financial plan

This is where you will present the financial projections we discussed earlier in this guide.

Now that you have a better idea of what a cookie shop business plan looks like, let's have a look at the tools and services you can use to create yours.

In this section, we'll be reviewing three solutions for creating a cookie shop business plan: using Word and Excel, hiring a consultant to write it, or utilizing an online business plan software.

Create your cookie shop business plan using Word or Excel

Using Word or Excel to create a cookie shop business plan can be a potential solution, but it is perhaps not the best. 

The primary benefit of using these programs is that they are inexpensive and relatively easy to access. 

However, there are numerous drawbacks. First of all, creating an error-free financial forecast on Excel requires significant knowledge in accounting and financial modelling.

Investors and lenders are unlikely to trust a cookie shop financial forecast created in Excel by someone who doesn't hold a degree in accounting or finance.

As a result, using Excel to create your forecast is only viable if you hold such a degree.

Then, when it comes to writing the actual plan, using Word means starting from scratch, without instructions or examples, and spending time formatting the document once written which are both inefficient and time consuming. 

Overall, while Word or Excel may be viable options for creating a cookie shop business plan for some business owners, there are better solutions.

Hire a consultant to write your cookie shop business plan

Outsourcing a cookie shop's business plan to a consultant can be beneficial because they are experts in writing business plans and creating accurate financial forecasts. 

However, there are some drawbacks that should not be overlooked. Hiring a consultant to write your business plan is expensive: budget at least £1.5k ($2.0k) for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the first meetings with lenders).

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their own business plan using an online software.

Use an online business plan software for your cookie shop business plan

Another alternative is to use online business plan software .

There are several advantages to using specialized software:

• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can be inspired by already written business plan templates
• You can easily make your financial forecast by letting the software take care of the financial calculations for you without errors
• You get a professional document, formatted and ready to be sent to your bank
• The software will enable you to easily track your actual financial performance against your forecast and update your forecast as time goes by

If you're interested in using this type of solution, you can try our software for free by signing up here.

We hope that this article has helped you to better understand how to write the business plan for a cookie shop. If you still have questions, do not hesitate to contact us.

Also on The Business Plan Shop

• How to write the location section of your business plan?
• An ultimate guide on how to write the business plan for a coffee shop
• How to write a business plan for a cupcake shop?
• Business plan vs. pitch deck

Know someone in the cookie industry? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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• Business Plans Handbook
• Business Plans - Volume 06
• Cookie Shop Business Plan Business Plan

Cookie Shop BUSINESS PLAN

GRANDMA MILLER'S COOKIES & MUFFINS

216 Hawke Rd. Muskegon, MI 49440

This plan for the purchase of an existing small business does a nice job of illustrating, in specifics, how the business will be improved. Dynamic ideas for increasing community involvement and exposure are clearly stated. The low overhead cost of operation and the creative ability of the entrepreneur are stressed as the keys to a successful venture, and both are displayed in the plan's content.

BUSINESS PLAN

Competition, day-to-day challenges and opportunities, miscellaneous.

Grandma Miller's Cookies & Muffins was established about eight and a half years ago, and the current owner, Hannah Welles, has owned it for about two and a half years, selling it for health reasons. Hannah has an excellent rapport with her customers and is very knowledgeable about the area. Currently, the business shows a modest profit. Although the markup on the cookies is very good (i.e., sugar cookie dough sells for $1.85/lb., and the retail price of the finished cookies is $6.59/lb), the overall cost of goods sold is about 50 percent due to the serving of light lunches, muffins, soda, and juices (see menu).

As pointed out by an accountant, any sales over the current volume, 50 percent, is profit. As a result, sales could be doubled within the first twelve to eighteen months.

The first of two steps to increase sales would be to become an active member of the Muskegon Chamber of Commerce (membership is over 400). Through past Grand Rapids Chamber membership and previous employment in Muskegon, I have made many business contacts in the area: Electronics Midwest, Rogers H. Theatre, H&G Sales, and Paper Towne Goods.

The business climate in Muskegon is very good. There are very few empty stores and there is strong merchant cooperation (on the Saturday before Halloween the stores offered treats and I help hand out over 1,000 cookies). The cookie shop is open three Sundays a year during the January Ice Fair, Summer Art in the Streets, and the September Fall Festival.

The second step would be implementing a strong advertising campaign. I plan to begin six months of advertising in the local paper, the Town Tattler (circulation about 21,000), announcing the new ownership and inviting people in to meet the new Grandma Miller, and some monthly specials. Both the Tattler and Sentryman newspapers do public relations articles on new businesses and ownership changes. I will change the name to Grandma Miller's Cookie Pantry and use a pantry as a focus for advertising, flyers, and business cards in the shop.

After becoming familiar with the day-to-day operations, I plan to employ one person (a relative) one day a week to learn the business in case of an extended absence. This will also allow me to visit the various industrial and office complexes to market cookie and muffin trays for business meeting and promotions. My contacts will be mostly with companies' seminar/group meeting planners.

My marketing strategies include but are not limited to:

• Cookie, muffin, and chocolate tie-ins to all major holidays, such as heart-shaped cookies for Valentine's Day and Sweetest Day, muffin birthday "cakes," cookies for Santa, and cookie exchanges.
• "Sweet Sixteen Special" offered every sixteenth of the month. Customers have to come into the shop to find out what the special is for that day. Can also use the day to offer free samples of new ideas.
• Promote the first full week of February, which is National Muffin Week.
• Offer a welcome wagon type of promotion to new residents of the Muskegon area, using published real estate closings.
• Develop a special recipe for a "morning cookie" not to be offered in the shop, but only for business breakfast meetings.
• Promote one day a week as D-Day (Dipit Day), for dipping customers' cookies in chocolate.
• Find the right combination of food and nonfood items for a bereavement basket, which is becoming a fast-growing segment of the basket industry. I would also like to expand the gift basket business already in use in the shop. (I attended a gift basket convention and seminar in Louisville, Kentucky, in 1993, and would like to attend one this spring.)

On November 10, 1994, I visited Grandma Miller's dough supplier, in Holland, Michigan. She had originally started Grandma Miller's Cookies in three locations: Lansing, Grand Rapids, and Muskegon. After a death in the family of the initial cookie dough supplier, Ceceila offered the opportunity to buy the dough business. She subsequently sold the Grandma Miller's stores and moved to Holland and is currently involved with retail and wholesale business under the name of Jolene's Cookies. Cecelia has indicated her willingness to help with new ideas and products.

My future plans for the business are to maximize sales potential, which may take several years. I anticipate the expansion of the gift basket market, a build-up of wholesale accounts, including the introduction of party planning. I believe both previous owners looked into franchising, but I do not see that as an option in the short run.

Area competition is very small for the cookie and muffin business. The lunch business in downtown Muskegon consists mainly of Karen's Cafi across the street, which serves the quiche/croissant, sandwich, and dessert trade. One block away is Penny's Deli, which serves deli sandwiches, salads, and beverages. The Boothe Bar takes care of the hamburger crowd. There are few other eateries in town. Limited seating at Grandma Miller's (eight inside and two outside during the summer) has encouraged customers to phone in their orders and pick them up along with a drink and dessert. Two blocks away a coffeehouse has opened and stays open until 11:00 p.m. Although it serves some of the same muffins and cookies as Grandma Miller's, and the coffee bean prices are comparable, the coffeehouse attracts a different crowd than Grandma Miller's.

The most difficult function is following the fine line of quantity overbaking and not having enough cookies later in the day. Despite a sophisticated cash register that totals an hourly sales figure, and detailed recording by Hannah, there is no set pattern of daily activity. One Tuesday could be a sellout and the next Tuesday there could be several bags of day-old cookies, which sell quickly the next day. Hannah has developed some recipes for bar cookies—using crumbled cookies as a base and adding a fruit topping and a "drizzle." These could be sold in the store or packaged for a catering truck.

I have dropped in the shop at various times during the day and observed a very busy opening (at 8:00 a.m.) with people getting their coffee and muffins before going to work. The business slows down until lunchtime and varies throughout the afternoon. This allows for a build-up of the business, so that the ovens are used more than 10 percent of the day. (Using convection ovens, a batch of cookies can be baked in 15 minutes.)

The store still looks good after almost nine years. The custom-made counters and cabinets are made of oak, with glass fronts, and good quality wallpaper makes for a neat appearance. Besides bringing in a pantry, I want to use an oak trim along the ceiling to give an overall cozy appearance. New wallpaper with matching material for curtains and for the liners of the cookie baskets will freshen up the sales area for a long time. I would like to put in a new floor covering and paint the back work area.

Since this is going to be a one-person operation, I plan to add business interruption insurance to the overall business insurance package. I also plan to add a disability package to my personal health insurance.

Attached is a current resume of my educational background and a work history. However, it does not reflect my creative talents, which I have used in an antique and collectible business and in extensive family party planning. I have taken a floral design class and mold my own chocolates. I hope to expand my business, Your Organizing Friend, through Grandma Miller's Cookie Pantry.

Although my professional team is not complete, I have an attorney who is handling the closing and other aspects of the purchase and lease negotiations. I also have a CPA consultant, but he is a relative and won't be handling the actual accounting functions.

Hannah's interest in Grandma Miller's is waning, and I feel that it is the right time and niche for me to devote my full-time and creative energies to the business.

Donna Crawford

Business professional with proven effectiveness in sales, personnel, and consumer relations. Skilled in coordinating resources, people, and ideas to produce maximum results. Analytical, creative, and capable of working with minimal supervision. Interest and demonstrated ability in public relations, events planning, and fundraising.

PROFESSIONAL EXPERIENCE

Sales: 10 years in real estate sales

• Residential: Marketed new and used homes and condominiums with effective advertising; researched financing to guide buyers through to closing.
• Commercial: Sold small businesses using financial analysis and research; negotiated details between buyer and seller, their attorneys, accountants, and landlords; marketed office space at the Center Point Building.

Personnel: Six years in civil service and at a private personnel agency

• Administered tests, conducted interviews, implemented special programs.
• Restructured and organized manual office systems to more efficiently meet the demands of a municipal agency.

Project Management: One year as a field representative with Floral Worldwide Delivery Group (FWDG) and long-term association with the Muskegon Historical Society.

• Traveled nationally to audit FWDG's members' floral orders for quality to insure association standards, supported audits with written and photographic evaluations.
• Wrote monthly newsletter for historical society, prepared press releases.
• Planned fundraising events with proceeds ranging from $500 to $85,000, generated publicity for activities.
• Developed theme events for various individuals and organizations.

Self-Employment: 15 years in family antique business

• Set up displays at various locations in Michigan. Sales included sharing information regarding antiques, their history, and use.

MichiganTechnological University B.S., business administration; Major: marketing

Continuing Education Courses in management, special events marketing, travel tourism and convention planning, and introductory computer course

PROFESSIONAL AFFILIATIONS/SOCIETIES

Muskegon Chamber of Commerce; Zeeland Historical Society; Community Assistance Services, Inc. (group homes), board of directors.

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Cookie Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

• Cookie Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Cookie Business Plan

You’ve come to the right place to create your cookie business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their cookie businesses.

Below are links to each section of a cookie business plan sample:

Next Section: Executive Summary >

Cookie Business Plan FAQs

What is a cookie shop business plan.

A cookie shop business plan is a plan to start and/or grow your homemade cookie business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your cookie shop business plan using our Cookie Shop Business Plan Template here .

What Are the Main Sources of Revenue and Expenses for a Cookie Shop Business?

The primary source of revenue for a cookie shop is the variety of cookies that it bakes and sells.

The key expenses for a cookie shop are the costs to source the ingredients for the cookies, kitchen equipment and baking supplies, overhead expenses for the staff and rent, and any marketing costs the cookie shop chooses to partake in.

What Are the Main Types of Cookie Shops?

The most common cookie shop establishments serve gourmet cookies and customizable cookies. Other common cookie establishments are located inside of a bakery where other types of sweet treats and deserts are available.

How Do You Get Funding for Your Cookie Shop Business Plan?

Cookie shop businesses are most likely to receive funding from banks. Typically you will find a local bank and present your business plan to them. Another option for a cookie shop business is to obtain a small business loan. SBA loans are a popular option as they offer longer loan terms with lower interest rates. Outside investors, crowdfunding, and/or friends or family are other typical funding options.

Read more about how to get funding: Seeking Funding from Angel Investors vs Venture Capitalists .

What are the Steps To Start a Cookie Business?

Starting a cookie business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Cookie Business Plan - The first step in starting a business is to create a detailed cookie business plan pdf or doc that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your cookie business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your cookie business is in compliance with local laws.

3. Register Your Cookie Business - Once you have chosen a legal structure, the next step is to register your cookie business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your cookie business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Cookie Equipment & Supplies - In order to start your cookie business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your cookie business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful cookie business:

• How to Start a Cookie Business

Where Can I Get a Cookie Business Plan PDF?

You can download our free cookie business plan template PDF here . This is a sample cookie business plan template you can use in PDF format.

Other Helpful Business Plan Templates

Ecommerce Business Plan Template Retail Business Plan Template

Cookie Shop Business Plan

Written by Elma Steven | Updated on February, 2024

In order to write a Cookie Shop Business Plan you need to start with executive summary. In order to write an executive summary for a Cookie Shop Business Plan you need to mention- what your business is about and what you’ll sell. Explain how you’ll get people to buy it. The executive summary should be written at the end. Then you should write a Business Description mentioning goals, objectives, mission and vision. Some of the major sections or components of a Cookie Shop Business Plan involves Fund Usage Plan, Marketing Plan, Industry Analysis, Organizational Overview, Operational Overview and Financials.

This article will provide you a step by step process to write your Business Plan. Get a free Cookie Shop Business Plan at the end!

You can spend 3 to 4 weeks trying to write your own Business Plan by browsing through free online resources or hire a professional writer for $2,000. There is a better way to do this-  Download our Cookie Shop Business Plan to write a plan in just 2 days .

This depends on various factors including your location, cost of capital, previous experiences and other factors. We have a financial model to input numbers and get a projection of your future revenue and profit.

Executive Summary

Overview : Macy’s Cookie Shop offers cookies and cookie-related products for the target market across Michigan. We have been in business for more than 10 years. We are looking for $350K in order to purchase baking equipment and expand distribution channels. The business is registered as an LLC in Detroit, Michigan and the founders are Roy Stacy and Ana Morgan. Our founders possess more than 13 years of experience in the industry.

Mission : Our goal is to fill the lives of our clients with happiness via the production of scrumptious cookies that are lovingly crafted and baked with care.

Vision: Our goal is to become the most popular place in the world for those who are passionate about cookies by providing a wide variety of delectable desserts in addition to a warm and friendly environment that encourages the development of a sense of community and promotes happiness.

Financial Overview:

Industry Overview :

The US cookie market was valued at  USD 11,677.1 million in 2021, and it is projected to grow at a CAGR of 3.38 % during the forecast period (2022-2027). An increasing number of Americans are shifting toward healthier alternatives when it comes to food consumption, due to the growing concerns over obesity, poor diet, and other health issues, which are supporting the growth of the healthy cookies segment in the United States.

Business Description

Business Name:  

Founder : Jacob Harris

Management Team:

Legal Structure:  LLC

Location:  

Mission: “At [Business Name], Our mission is to bring joy and satisfaction to our customers through our delicious, handmade cookies. We believe in using only the highest quality ingredients and upholding the highest standards of customer service.”

Vision: “Our vision is to become a leader in the bakery industry, known for our innovation, sustainability, and commitment to our customers and community.”

Goals: 

• Increase brand awareness and establish a strong customer base within the local community.
• Expand the business by adding additional locations or selling cookies through wholesale channels.
• Develop and launch new cookie flavors and products to keep the product line fresh and exciting.
• Increase profitability through cost-saving measures and by optimizing pricing strategies.

Products: 

[Mention your services in bullet points]

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Financial Overview

Fund Usage Plan

Key Metrics :

Business Model Canvas

Organizational Overview

My name is Jacob Harris, and I run an entrepreneurial venture that involves cookie shops. Baking has always been one of my favorite hobbies, and I firmly think that a batch of freshly made cookies has the potential to make someone else’s day better. I have always had a passion for baking mouthwatering cookies, so I decided to turn that interest into a business venture and open up my own cookie store.

I take great care in making each cookie, and I use only the highest-quality ingredients in their creation. I do this because I am dedicated to the product’s quality and flavor. I make it a point to provide a wide variety of tantalizing alternatives, ranging from the tried-and-true chocolate chip cookie to one-of-a-kind flavor combinations, with the goal of satisfying the preferences of as many people as possible. Because I want my clients to feel at ease and happy the moment they come through the door, one of the things that is equally essential to me is cultivating an environment that is kind and welcoming.

My objective as the proprietor of a cookie store is to build not just a location in which customers can partake in mouthwatering confections, but also a community center in which individuals can congregate, trade anecdotes, and make recollections that will last a lifetime. I take great pleasure in offering outstanding customer service and making certain that each and every visit to my store is a pleasurable adventure for my clients. What motivates me to get out of bed every morning is the thought that I may be able to put a grin on one of my clients’ faces with the simple joy of a cookie that has just come out of the oven.

Industry Analysis

Within the larger bakery business, the cookie shop industry has been seeing constant development and continues to be a much-loved subset of the industry. An examination of the most significant elements affecting the sector is as follows:

The demand for freshly made cookies is robust and continues to be driven by the worldwide appeal of these delicious delights. Cookies that are handcrafted and of superior quality, using only the finest ingredients, are in great demand among consumers. The demand in the market is further pushed by factors such as the popularity of comfort meals, the expansion of online ordering and delivery services, and the rising emphasis on indulging in experiences.

Cookie businesses have a varied customer base in mind when it comes to their target market, which includes people of all ages who value the sentimental allure and delectable flavor of cookies that have been made fresh from the oven. Dessert lovers may be prospective consumers, as might households with children, people who work in offices, and students. It is essential to have a solid understanding of the local demographics, tastes, and consumer behavior in order to successfully customize product offers and marketing tactics to target the client groups that are wanted.

Confrontation with Competitors Local bakeries and large chains of cookie shops are both competing for a portion of the market in the highly competitive business of cookie shops. The atmosphere, level of service provided to customers, and accessibility of the shop’s location are among the differentiating aspects, in addition to the flavor, consistency, and selection of cookies that are on sale. It is possible to establish strategies to attract and keep consumers if one first does an analysis of the competitive environment and identifies unique selling characteristics.

Cookie Shops Are Being Pushed By Changing customer tastes And sector Trends The cookie shop sector is being pushed by changing customer tastes as well as industry trends. These trends include the need for healthier cookie choices, such as gluten-free or vegan alternatives, as well as the introduction of distinctive tastes, ingredients, and innovative displays. Incorporating online ordering and delivery services, embracing sustainable business practices, and using social media for marketing and consumer involvement are all examples of rising trends that have the potential to favorably affect the expansion of an existing organization.

Cookie shops are subject to the rules set out by both the Food and Drug Administration (FDA) and the Department of Health and Human Services (DHHS) on food safety and health. It is necessary to build a respectable and legally compliant enterprise that complies with local, state, and federal standards controlling food preparation, handling, labeling, and licensing.

Marketing Plan

Content Marketing : Create a blog on your Blackbird Acupuncture website on what you has to offer to prospective customers.

Discounts : Provide multiple rewards or incentives to Blackbird Acupuncture‘s frequent customers, you’ll be more likely to attract them. Create a member referral scheme, for example, where members get a discount if they successfully recommend someone.

Social Media: Engage and promote Blackbird Acupuncture on Twitter, publish news on Facebook, and utilize Instagram to promote curated photos of your clinic.

SEO (Search Engine Optimization) Local SEO makes it easier for local consumers to find out what you have to offer and creates trust with potential members seeking for what your clinic has to offer. Email Marketing: Blackbird Acupuncture will be sending automated in-product and website communications to reach out to consumers at the right time. Remember that if your client or target views your email to be really important, they are more likely to forward it or share it with others, so be sure to include social media share.

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Sweetie's Cookies Business Plan

Uploaded by: Liew2020

Description

Table of Contents1.0 Executive Summary ...................................................................................................... 1

2.0 Mission Statement......................................................................................................... 2

3.0 Company Background .................................................................................................. 3

4.0 Product Description ...................................................................................................... 4

5.0 Marketing Plan .............................................................................................................. 5

5.1 Market Analysis ........................................................................................................ 5

5.2 Market Segmentation ................................................................................................ 6

5.2.1 Internet ............................................................................................................... 6

5.3 Target Market............................................................................................................ 7

5.4 Marketing Strategic ................................................................................................... 9

5.4.1 Product ............................................................................................................... 9

5.4.2 Price ................................................................................................................... 9

5.4.3 Promotion......................................................................................................... 10

5.4.4 Place/Location.................................................................................................. 11

6.0 Competitor Analysis ................................................................................................... 12

7.0 SWOT Analysis .......................................................................................................... 13

7.1 Strengths ................................................................................................................. 13

7.2 Weaknesses ............................................................................................................. 14

7.3 Opportunities........................................................................................................... 14

7.4 Threats..................................................................................................................... 15

8.0 Operations Plan ........................................................................................................... 16

8.1 Organizational Chart ............................................................................................... 16

8.2 Staffing Plan............................................................................................................ 17

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8.3 Daily Operation ....................................................................................................... 17

8.4 Business Operation ................................................................................................. 17

9.0 Financial Plan.............................................................................................................. 19

9.1 Start-Up Expenses ................................................................................................... 20

9.2 Projected Cash Flow for first 12 Months ................................................................ 21

9.2.1 Projected Cash Flow for first 3 years ............................................................... 21

9.3 Projected Income Statement for first 12 Months .................................................... 22

9.3.1 Projected for 3 years Income Statement .......................................................... 23

9.4 Projected Balance Sheet for 12 Months: ................................................................. 24

9.4.1 Projected for 3 years Balance Sheet ................................................................. 25

10.0 Timeline .................................................................................................................... 26

10.1 Start Up Timeline.................................................................................................. 26

10.2 Three Years Timeline ........................................................................................... 28

11.0 References ................................................................................................................. 30

Group Assignment – Business Plan Page ii Sweetie’s Cookie

1.0 Executive Summary

Sweetie’s Cookie is a brand new cookie manufacturer with presence in theCentral region of Malaysia. With its first factory in Klang Valley, Sweetie’s Cookieoperates via online with a unique selling point of having a central kitchen in in order tocontrol the quality of its cookies. The business concept of Sweetie’s Cookie is to providehealthy cookies with quality ingredients. With the aim to meet the different preferencesand taste of its consumers, Sweetie’s Cookie customizes its cookies basing the ordersreceived besides differentiating itself by the mix-and-match concept, attractive packagingand special delivery services.

According to a report by Euromonitor International on the Biscuit industry inMalaysia, the change in trend and lifestyle among consumers in Malaysia has significantimpacts on the biscuit industry. As Malaysians are gradually pursuing hectic lifestyles,often times juggling with time constraints during their daily life, the demand for deliciousand healthy biscuits has increased significantly. According to CK Tan, CEO of Munchy’sGroup's CEO, the value of the biscuit market in Malaysia worth approximately RM1billion per annum. It was also reported that the increasing number of individual packedbiscuits sold in Malaysia had made consumption to be more convenient as consumers caneasily grab a pack and consume anywhere.

Looking from the prospects of this industry, the bakery market in Malaysia hasincreased at a compound annual growth rate of 8.3% between 2004 and 2009(Datamonitor, 2011). Specifically, the biscuits category in Malaysia is expected to recorda marginal increase in constant value terms with a CAGR of 1% over the next 5 years(Euromonitor International, 2013). Premised on the above, the positive outlook of thisindustry was mainly contributed by the rising concerns on health has also coupled withthe higher disposable incomes among Malaysian consumers. This has impacted thewillingness of consumers to pay higher cost for healthy biscuits. In fact, the improved

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literacy rate among Malaysians on balanced diet and health has also boost the demand forhealthy biscuits.

Basing on the positive outlook and business opportunities in the industry,Sweetie’s Cookie has projected that the proposed business model would promise highreturn on investment within the next 3 years of operations. With the projected returns,Sweetie’s Cookie aims to expand the operations throughout West Malaysia andeventually venturing into East Malaysia over the next 5 years. The continuity of thebusiness will be further supported by the franchising strategy as Sweetie’s Cookie wouldraise the bars by constantly strengthening its product appeal and market network inMalaysia before its goes public and/or increases its market shares over the next 8 to 10years.

2.0 Mission Statement

Sweetie’s Cookie is committed to deliver tasty and a variety of cookies inaccordance to its customer wants and preference. The ultimate goal of the business is tomanufacture and customize various cookies to its customers within Malaysia. Suchmission is achieved when Sweetie’s Cookie differentiates itself in terms of its mix-and-match concept, attractive packaging and special delivery services. It is undeniable thatthere are various cookies fan with different preferences and interest to taste a variety ofcookies at the same time. Instead of purchasing several packs which comes in certainquantities (in each pack) to taste each and every flavour, Sweetie’s Cookie adopts a pro-active mix-and-match approach to allow customers to savour the different types ofcookies in the bakery industry.

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3.0 Company Background

Sweetie’s Cookie is founded because of the cookies market in the country is notpopular compared with other countries such as Taiwan, Hong Kong or even Japan. Thebusiness is selling cookies and produce varieties cookies through a central kitchen inorder to provide a standard procedure for cookies produced and ensure the best quality ofthe cookies able to always meet customers’ requirement within the city. Central Kitchenlocated at Klang Valley because of the transportation concern and this improvesefficiency of the logistics.

Sweetie’s Cookie consists of three founders that operating the cookies businesstogether. Hamzar worked as the Chief Operation Officer whereby manage the operationof the cookies manufacturing, sales and marketing and logistics of the products. MeiYing is Chief Technology Officer that manages the operation of the E-commerce and anytechnology related. Also, Jimmy Liew is another founder that act as Chief FinanceOfficer whereby he manages the human resources, any cash or credit related and as wellas those administrations tasks of the company.

There are two different business operations that implement by Sweetie’s Cookieswhich is Kiosks that planned to setup in Super Market, Hypermarket, and shoppingcenter in Klang Valley. And the other one is E-commerce method that approach user toplace orders and purchase through internet portal. Both operations are important as toincrease the consumers’ spending on cookies. For example, Kiosks allocated in the mallsin order to promote our cookies by different marketing method and as well as E-commerce provided for consumers to purchase through online surfing.

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4.0 Product Description

Cookies lovers like to taste various homemade cookies over the time. Thisbusiness provides homemade cookies such as Ginger biscuit, Chocolate biscuit, Almondbiscuit and many others. Cookies are produced in varieties of favor, shape, design, andcustomers able to mix and match their favorite cookies in one cookies jar or beautifulcookies box that come in variety of designs as well for delivery. In details, central kitchenwill produced homemade cookies in order to send to kiosks or shops to attract and sell tocookies lovers. Furthermore, cookies lovers can pre-order cookies through kiosks, oronline cookies store that we developed based on the favor or mix favor that they wanted,and the design of the package that they required. Here, central kitchen will producecookies based on the orders and deliver to the customers.

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5.0 Marketing Plan

5.1 Market Analysis

Malaysia is in a highly profitable market in a rapid growing economy.Malaysians are able to purchase anything ever think of by simply walk into the nearestshopping complex. The sizes of shopping complex are also getting bigger and bigger, aswell as the number of the products. Thus it also creates more competitive edge forcompanies to sell their products to consumers. Company need to make sure their productcan stand out from the crowd in order to catch consumer attention.

There are many avenues for purchasing the goods that one wants or needs. Withthe evolution of the Internet, there are now even more ways to shop and get more for yourmoney. E- Commerce is the selling of goods and services via an electronic media, usingtechnology to facilitate rapid exchange of detailed information between buyers andsellers (Lightner 2003)

The current demand in the market is high, as many cite in online comments awillingness to pay a premium for a good product as well as willingness to put up withwhat is occasional poor service or long lines to get their expected cookie. This cookie’smarket poses challenges in that some cookie stores have categorized themselvesas bakeries or snack bars rather than as cookie manufacturers. Additionally, these aresmall private companies; therefore there is not a lot of information available about theirfinances or production. Informal yet valuable sources of information included fromcompetitor website, and official information sources included the Euromonitor databaseand each company’s own website.

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5.2 Market Segmentation

5.2.1 Internet Increase the internet users in Malaysia (see the figure 1). Online targetedmarketing offers almost immediate access to potential customers. Some of its benefitsinclude easily spreading the word about a new company or product, reaching a largenumber of targeted consumers, and cost-effectiveness. Likewise, online marketing candrive a lot of traffic to web sites, convert users almost instantly, and make it easy to getreal-time statistics.

The ability to quickly create interest in a company or product is one of the biggestbenefits of online targeted marketing. The use of social networks, e-mail marketingcampaigns, and online advertising makes it easy for the information to "go viral." Aninteresting or funny advertisement can be sent electronically from one Internet user to thenext, creating a lot of interest and exposure that is free of charge.

Figure 1: Internet users in Malaysia

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5.3 Target Market

Nowadays teens have grown up with the internet, and their status as digitalnatives places them in the avant-garde of internet and technology use. E-Marketerestimates that by the end of 2011, 96% of US teens ages 12 to 17 will use the internet atleast monthly, significantly higher than the 61% penetration for the total Malaysiapopulation. According to e-Marketer the internet is not only fun, but is also indispensablefor a host of tasks such as communicating, learning and shopping.

According to Norazah Mohd Suki (2006) mentioned that the penetration ofMalaysians shopping online, i.e. people who bought or ordered goods and services onlinein 2000, was 1% of the total adult population in Malaysia. This corresponded to 4% ofthe Internet users in the country. Specifically, 24% of the total adult population inMalaysia is Internet users in 2001. Males were the dominant Internet users, i.e. 28% ofthe total population, while 21% were females. The proportion of adult population thatused Internet in the last 4 weeks was the highest amongst 15 to 20 years old (50%)

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followed by the 20 to 29 years olds (39%). The study found that 14% of MalaysianInternet users planned to buy or order goods or services online by the end of 2001.

Our company will target on consumers who currently in their age between 16 to50 years old. Markets define these group of people as Generation Z and Generation Y,it’s because both of them are born when the personal computer starting to boom in year1991. It’s easier for them to accept the concept of shopping online. With regards to thetrend of giving cookies as a gift online starting to grow, we foresee our products willdefinitely take advantage of it. Furthermore, according to survey, it shows that thegrowth of the Internet technology in Malaysia has influence the consumer onlinepurchase habits simultaneously, see the chart below.

Next, our company will target on public consumer as well by allocate cookieskiosks in different shopping center (Mid Valley, Sunway) and hypermarket (Giant, Tescoand Jusco Big) around the Klang Valley. We understand some consumers still prefer todo shopping at the bricks and mortar shop, thus our cookies kiosks is the simple andeasiest way for us to reach our consumer in public. Figure 2 is showing estimation targetmarket for Sweetie’s cookies.

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Working Adult 25% 40% Student 10% 25% Housewife Teenager

Figure 2: Target Market for Sweetie’s Cookies

5.4 Marketing Strategic

5.4.1 Product Selling of the cookie is based on the online and offline methods. Consumers canpurchase the cookie through online in any time at anywhere. Our company will providevariety cookies type and taste base on their favorite such as maple syrup, oatmeal, andvanilla. Consumers can choose their favorite cookie in different appearances and cuisine.For instance consumer can choose the cookie appearance such as round, square, oblong,finger-shaped, or fancifully impressed with designs through online. Consumers canpurchase the cookies in any unit that they needed.

Packaging also important criteria to increase product brand image, so companywill provide different package to consumer base on their requirement. For examplecompany will provide the different type and cuisine to consumers in special occasionsuch as valentine day, Chinese New Year, Christmas and others. These special packageswill include the well-chosen tastes that are preference for consumers. Furthermore, ourcompany will provide the warranty to the quality of cookies and responsibility in deliverthe product to the customer.

5.4.2 Price This strategic is represented how to set the price to suit the market demand. Mostof the time, the price will be decided based on the ingredient of the cookies. Someingredients are imported from foreign country which does not have in Malaysia. So, it

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may increase the production costs. If the ingredient is general ingredient, this will notcause the production much higher. If we set the price too high, some customers willunable to buy our cookies especially for the middle-class and lower-class populations.But, this does not means that low-income customers will accept the lower qualityproducts with lower price compare to other same products.

In addition, we also need to consider the price of substitute products andcompetitor. Customers also have potential to purchase from others competitors. In thiscase, this can affect our sales. We also need to cover the discount pricing that we give toour customers who buy in large number. This is to avoid us from making loss.

5.4.3 Promotion The objective of promotion for our cookies is to expose the products to theconsumer marketplace and increase brand awareness. Our businesses are focus on KlangValley (Allocation Kiosk) and E-commerce/ online store within Malaysia expect toincrease the reputation for our company through promotion. To promote the cookies, wewill have the promotion strategies to enhance the products image. For example, thecookies sample will give to consumers at high-traffic locations such as hypermarket,stores and others. Sampling promotion will implement to increase the awareness ofconsumers and attract the consumers to buy the products. We will advertise the cookiethrough the online marketing such as Google Adword and blog. These advertising toolswill effectively transfer our company message and cookie information to target marketand further expand the business market. The following are our 2 type of promotions:

1. Product promotion

 Google Adword – Google advertisement where can easily to deliver promotion message to the right target market by searching keyword through search engine.  Blog – Company will create blog for all type of cookies in our company; provide ingredient information and healthy message. This will increase company’s website SEO ranking in search engine.

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 Newspaper & magazine – Advertisement that contain the attractive photograph of our products and our delivery location will be posted.  Brochure & Flyer – Can be distributed to the public during weekend or holiday. To increase the awareness of the public regarding our products.2. Sales promotion

 Discount – customers who buy in a huge amount will be giving a special discount and free of charge of transport fee. This to create a good relationship and loyalty.  Customer loyalty program – member card will be given to those loyalty customer and they can enjoy the privilege promotion from company.

5.4.4 Place/Location Our company will running the business in a high volume of customer flow, wechoose Klang Valley. The business target market such as white collar is more concentrateand important to our business because we know that Klang Valley is a place that manypeople work so this is a good situation to run the business. Klang Valley is well knownby modern transportation because the connection of road is sufficient so that we candelivery as fast as possible. The people in Klang Valley has more interest to test or buy anew product available in market, in addition they also willing to spend for a product andour product packaging is so attractive and the favorite for the product is meet thecustomers’ needs and wants.

Suggested Location allocation Kiosk in Klang Valley Location No. of Kiosk Mid Valley 1 Aeon Bukit Bintang 1 Sungei Wang 1 Sunway Pyramid 1 The Mines/ Capital Mall 1 Tesco, Ampang 1 Paradigm Mall 1 One Utama Shopping 1

Due to the flow of people in these 8 locations are very high, we would suggest allocating8 kiosks to the locations as indicated in the table above.

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6.0 Competitor Analysis

There are some main competitors’ analysis to understand the current status of thebusiness and the chance to gain competitive advantages.

The Famous Amos Chips more Ever Delicious Food Chocolate Chip Cookie Industries Product or  Differentiation  Quality products.  Product services  Focus on quality of  Excellence of Service Differentiation strategic product Pricing  The price is the higher  Dynamic pricing  Normal price strategic than other brand.  Based upon market demand, market segment, and product availability. Distribution  Have own shop in  Very good distribution  Distribution channel Strategic most of the shopping channel and most of the is poor and only center like Aeon. hypermarket, certain palce can get supermarket, this product convenience shop can get this product Promotion  Well promotion  Well promotion through  Less promotion strategic through TV, radio, TV, radio, sale sale promotion, and promotion, and internet internet until well until well knows in knows in Malaysia. Malaysia. Strength and  Lead cookies brand in  Well-established  Business operation weakness Malaysia. manufacturers. more through  High rivalry between  Synergetic traditional way. competitors.  High risk Market share  Consider leader in the  This brand belong to  Market share is low, cookies industry, consumer product, also due to the brand is having a majority play a major role in this not famous. share industry E –commerce  Still no develop yet  Still no develop yet  Still no develop yet Activity

Website  http://www.famousam  http://www.chipsmore.c  http://www.everdelic os.com.my/aboutus_hi om.my/contact_us.php ious.com.my/main/ story.aspx

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7.0 SWOT Analysis

We are in a highly profitable market in a rapid growing economy. Thus it alsocreates more competitive edge for companies to sell their products to consumers.Company needs to make sure their product can stand out from the crowd in order to catchconsumer attention. Below are the summarized strengths, weaknesses, opportunities andthreats.

7.1 Strengths

People are more health conscious nowadays. According to previous research doneby Lockie (2002), it has identified interest in health as primary motive for consumer topurchase organic food (Shaharudin, 2010). With our unique recipe and the high qualityflour we used to bake cookies, we foresee we are able to blend into the growing marketeasily. To in line with our goal to bake healthier cookies, our cookies are bake with lesssugar and no food preservative, yet it taste delicious and fresh. We're confident that ourproduct will easily be accepted by the younger generations as well as older generation aswell.

Utilizing kiosks to reach our customers will be our fourth strength. Onlinebusiness is booming but it doesn’t mean the bricks and mortar shop is no longer a viablemove. There are several benefits of setting up kiosks at the selected shopping complexes.First, we pay lesser rental compare to leasing a unit in a shopping complex. With kiosk,we keep our renovation fees to the minimum. Second, it creates visibility to consumer.Third, it allow consumer to purchase cookies direct from our kiosk. Meanwhile,consumer can see our actual product instead of seeing it in a picture in their computerscreen.

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7.2 Weaknesses

We acknowledge our weakness as a medium-size company without a lot ofexperience in this field. A lot of improvement area may require stabilizing our business.On the flip side, our brand name which is new to the market too, it may need to takesome times and some marketing strategy in order to make our brand name famous.

Apart from this, we have fewer resources than others to run our business. All ouremployees work at kiosk are part-time, we might face limited resource if person goes foremergency leave or resign, especially during business start-up stage.

7.3 Opportunities

Americans spent more than $200 billion on online shopping in 2011 and thevolume predict to inflate to $327 billion on Internet stores by 2016, according to TheWall Street Journal (Stu Woo, 2012).Our e-commerce website was design was purposelydesign to provide consumer a comfortable online shopping experience and easy to use.Furthermore, our e-commerce store will provide customer a greatest shopping experiencethat they will not find in other e-commerce website possibly at the moment. Our e-commerce store allow customer to choose their desire cookies, fill into cookies jar, packit nicely and help them to deliver it to someone as a gift. All the above can be done in fewsimple steps.

Many people log on to their Facebook account using their mobile device at leastonce in a day, thus it has reflect the number of monthly active mobile users, 600 million,announced by Facebook in 2012 (Emil Protalinski, 2012). In order to fish in a biggermarket pool, we set up our cookies on Facebook fan’s page before our e-commerce exists.The Facebook fan’s page will helps us to understand more our consumer needs, on theother handto build a strong relationship with our customer. Besides that we also can keepour fans up to date with our latest deal and products online. According to another surveydone by Deloitte, “Mobile devices’ influence on retail store sales has passed the rate atwhich consumers purchase through their devices today” (Gary Belsky, 2012). Thus, it

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will definitely give us head-up for our business, possibly some orders, before we have oure-commerce website and kiosk ready.

7.4 Threats

Cookies is not new in the market, we will have to compete with existing marketleader as well as their competitors. It also means there are tremendous varieties ofcookies in the market and we might have a hard time to create something stand out fromthe crowd. Even we able to do that other competitors might take an aim at our niche,possible duplicate it or produce something even better, and we will being push back towhere we started. On the flip side, there are many choices beside cookies as a gift,consumer will simply switch to other product such as chocolate or cupcakes if cookiesnot their choice.

Security often is the main concern for online shopper when they do their shoppingonline, especially if your site is new in the cyberspace. They might think the site is notreliable. Making the e-commerce site to looks reliable will be another threat for us as itmight need support from other company or websites, for instance the logo to show thesite is security guarantee. Without this not many people will simple disclose their bankinformation or credit card information to the e-commerce website. Some people justsimply do not adapt to the online shopping culture due to they think it is not reliable.

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8.0 Operations Plan

The plan for operations includes an organization chart and job descriptions, asummary of owner qualifications to run the business, and daily management plans. Alsoincluded are details on the legal form of business, insurance, licenses, production, supplychain, and trademarks.

8.1 Organizational Chart

The organizational chart for the first year is as follow

Sweetie's Cookies

CFO COO CTO (Jimmy Liew) (Hamzar) (Mei Ying)

Account Operation e-Commerce Team Team Team (2 staffs) (16 staffs) (2 staffs)

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8.2 Staffing Plan

The staffing plan for the first year is for the owners to do operation andmanagement planning. Jimmy Liew will be the Chief Financial Officer, Hamzar will bethe Chief Operation Officer and Mei Ying is Chief Technology Officer to consultant toresponsible for E-commerce process. Under COO, 16 staffs will be responsible to takecare of the 8 kiosk within Klang Valley. Another 4 staff is responsible for E-commerceactivities. Hamzar has extensive experience and training in customer service and has over10 years of culinary experience and training and Mei Ying has extensive experiences inE-commerce. Jimmy has over 10 year financial experiences and he is responsible to makesure company costing will be control well.

8.3 Daily Operation

Sweetie’s Cookie main business divides into 2 divisions which is E-commerceand Kiosk. For E-commerce it will be operate for 24/7; 8 Kiosks will be allocate in SuperMarket, Hypermarket, and shopping center in Klang Valley, operation time will beMonday to Sunday 10am – 10 am. In the sweetie’s cookie website we will providedifferent patent, taste, and package. Customers can choose what they like and put inshopping cart, after make the entire choice customer can pay through online and theproduct will delivery based on the product choice by customer.

8.4 Business Operation

General liability insurance will cover things like slip and fall incidents. Productliability insurance covers any illness or allergic reactions to the product. Propertyinsurance is to protect against any damage such as vandalism. Business Loss insurance isused when a business is closed due to uncontrollable circumstances like a natural disaster.An attorney will be retained to assist with all contracts, leases, and licenses. These willinclude any business space leases, insurance contracts, supply contracts, health permits,license agreements, and trademark applications.

Group Assignment – Business Plan Page 17 Sweetie’s Cookie

Other needs for the business will include research and development of newproducts, management of the supply chain, and the establishment of production andservice procedures. We plan to start with secret recipe cookies, and then monitor theirsuccess. More successful products will be analyzed for commonalities, and then newproducts can be developed based on the known success factors. The supply chain willhave to be established very clearly. Ingredient and supply orders will be placed oncea week with major suppliers who will deliver to the premises once a week.

Culinary industry standard procedures, such as kitchen place, will be usedto ensure a clean and safe production environment that is in compliance with all healthregulations. Customer service will be critical, as word of mouth is an essential goodmarketing tool for any start-up business.

Group Assignment – Business Plan Page 18 Sweetie’s Cookie

9.0 Financial Plan

It is a key to our financial success to grow Sweetie’s Cookie not just to sellcookies, but as a company. We are looking for an investment of RM 1,000,000.00 seedmoney with the hopes of eventually selling and established cookies bakery or cookiesdistributors. This means we must always be reinvesting in the future of Sweetie’s Cookie.

Assumptions

The financial plan depends on important assumptions. Below are the key underlyingassumptions:

- We assume a slow-growth economy, without major recession. - We assume there are no unforeseen changes in technology to make products immediately obsolete. - We assume access to equity capital and financing sufficient to maintain our financial plan.

Group Assignment – Business Plan Page 19 Sweetie’s Cookie

9.1 Start-Up Expenses

Sweetie’s Cookie Discounted or Pre- Owned

Fixed Capital RMFurniture 5,000Fixtures 15,000Kitchen Equipment 30,000Tenant Improvements 5,000Promotion 20,000Administration Expense 2,000Computer Equip (6 computer) 18,000Total Fixed Capital 113,000Start-Up ExpensesLeased Space 3,000Kitchen Supplier 15,000Office Supplier 5,000Kitchen dishes 5,000Kitchen utensils 10,000Printing 1,000License & Permits 5,000Total Start- up expenses 44,000

Total capital needed = RM 113,000 + RM 44,000 = RM 157,000

Group Assignment – Business Plan Page 20 Sweetie’s Cookie

9.2 Projected Cash Flow for first 12 Months

9.2.1 Projected Cash Flow for first 3 years 2017 2018 2019 RM RM RM Cash Balance 0 1,245,000 2,993,000 Revenue 1,440,000 2,800,000 4,300,000

Less: Cookies “Sold” 720,000 1,400,000 2,150,000 Cookies Made 780,000 1.450,000 2,210,000 Cost per cookie 0.25 0.24 0.23 COGS 195,000 348,000 508,300 Gross Profit/Loss 1,245,000 1,748,000 3,791,600

Balance of Cash 1,245,000 3,697,000 7,488,700

Group Assignment – Business Plan Page 21 Sweetie’s Cookie

9.3 Projected Income Statement for first 12 Months

Sweetie’s Cookies

Income Statement for the month:

Group Assignment – Business Plan Page 22 Sweetie’s Cookie

9.3.1 Projected for 3 years Income StatementIncome Statement for the year:

2017 2018 2019 RM RM RMSales from Internet 960,000 1,800,000 2,500,000Sales from Kiosk 480,000 1,000,000 1,800,000Total Sales 1,440,000 2,800,000 4,300,000Less: 195,000 348,000 508,000Cost of Goods SoldGross Profit / Loss 1,245,000 2,452,000 3,791,700

Less:Marketing 132,000 250,000 350,000Admin Expense 6,000 6,000 6,000Website Expenses 12,000 12,000 12,000Insurance 6,000 6,000 12,000Packaging 12,000 18,000 20,000Transport fees 12,000 18,000 20,000Courier Service 6,000 10,000 15,000Maintenance Fees 6,000 10,000 15,000Rental (Central Kitc) 36,000 36,000 36,000Rental of Kiosk 240,000 480,000 720,000Wages and Salaries 468,000 500,000 550,000Utilities Expense 6,000 6,000 6,000Depreciation 6,000 6,000 6,000

Net Profit / Loss 297,000 1,174,000 2,263,700

Group Assignment – Business Plan Page 23 Sweetie’s Cookie

9.4 Projected Balance Sheet for 12 Months:

Group Assignment – Business Plan Page 24 Sweetie’s Cookie

9.4.1 Projected for 3 years Balance Sheet 2017 2018 2019 Asset RM RM RM

Current Asset

Cash 1,245,000 3,697,000 7,488,700 Inventory 195,000 348,000 508,300 Others Current Asset 0 0 0 Total Current Asset 1,440,000 4,045,000 7,997,000

Long term Assets Long term Assets 0 0 0 Accumulated debt 0 0 0 Total Long-term Assets 0 0 0 Total Asset 1,440,000 4,045,000 7,997,000

Liabilities and Capital Current Liabilities 0 0 0 Account payable 0 0 0 Current Borrowing 0 0 0 Other Current Liabilities 0 0 0

Long term Liabilities 0 0 0 Total Liabilities 0 0 0

Paid-in Capital 1 mil 1 mil 1 mil Retained Earnings (157,000) (157,000) (157,000) Earnings 25,750 25,750 1,500 Total Capital 1,440,000 4,045,000 7,997,000 Total Liabilities 0 0 0

Net Worth 1,440,000 4,045,000 7,997,000

Group Assignment – Business Plan Page 25 Sweetie’s Cookie

10.0 Timeline

10.1 Start Up Timeline

Referring to the above timeline, we plan to engage suitable material suppliersstarting on June 2015. Of course only suppliers with good reputation will be selected andcontract will be prepared. After that, we will start searching for strategic location for ourcentral kitchen in August and we will start equip our kitchen at the same time as well, thebudget allocate for this is RM 150,000. In September our marketing and operationdepartment will busy searching for strategic location with reasonable rental to host ourkiosk in Klang Valley area. The operation team will start hiring part-time employees towork at our kiosk as well. Meanwhile, development of our website will start on Octoberand the entire site will complete in end of November. We will soft-launch our product inNovember to introduce our product to the market with some promotion. In December,we will be ready for business and shipping our cookies to the market. Below is the detailof our company startup timeline.

Group Assignment – Business Plan Page 26 Sweetie’s Cookie

Startup timeline Start Date End Date Budget PIC Department (RM)

Set up central kitchen:

 Select location August November 150,000 Hamzar, Operation &  Equip Kitchen facilities 2015 2015 Jimmy Finance

Build up company website:

 E-commerce platform  Payment Gateway October November 20,000 Mei Ying IT 2015 2015

Supply Chain Management:

 Select suitable material June 2015 October Contract Jimmy Finance supplier 2015

Kiosk allocation:

 Select location September December Hamzar Marketing &  Hire part time 2015 2015 Operation 50,000  Kiosk management

Group Assignment – Business Plan Page 27 Sweetie’s Cookie

10.2 Three Years Timeline  Additional 8 kiosk  Build up central kitchen allocation in Klang  Expand 8 kiosks to Johor  Allocate 8 kiosk in Klang Valley and Penang. Valley  Start to allocated another  Expanding E-commerce  Implement E-commerce 2 kiosk in Johor and activity to Singapore and  Build up Supplier relationship Penang (test market) Thailand.  Apply Halal Certificate  Develop a new product like bakery cake

Year 2017 Year 2018 Year 2019

We plan to start our business with people, 8 permanent and 16 part-time, in yourfirst year operation. First we will lease a small factory for our central kitchen. Thecentral kitchen is how we maintain our food quality and it allow us to prepare ourproducts in order to meet the high volume of orders we obtain from all entire world. Allour cookies will be baked from our central kitchen and deliver it to our kiosks or shipdirectly to our customer thru courier. For products shipping, the numbers of the deliverdays and the delivering fees will depend on client's shipping address location. For kiosks,we are planning to lease eight kiosks on our first year of operations. We will purchase ane-commerce online stall from web hosting company with customization to suit ourbusiness needs. Furthermore, apply for Halal certificate as well to attract more Malayscustomers.

In our second year of operation, we will increase the number of kiosk we have inKlang Valley to 16. This is to supply more our cookies to the high demand market in thatarea and also we plan to expand our business to Johor and Penang, allocate two kiosks toeach, just to test the market. We will introduce more product variety in this year as wellbase on our one year observation on customer needs. We will possibly drop some ourexisting less famous products as well.

Group Assignment – Business Plan Page 28 Sweetie’s Cookie

In our third year of operation, our brand will probably become famous and peoplestart to recognize our brand. We will expand our kiosks to Johor and Penang, this is thestate other than Kuala Lumpur where people are more willing to try new stuff. For e-commerce we will start expand our coverage area to our neighbor country, it means wewill start deliver our cookies to Singapore and Thailand. In future, we will provide OEMservice to help small industries or bread shop to expand their product range. We will alsohelp them to customize the cookies according to their needs as well.

Group Assignment – Business Plan Page 29 Sweetie’s Cookie

11.0 References

Emil Protalinski, 600 million of Facebook’s 1 billion users are mobile, TheNextWeb.com, 04-Oct-2012, retrieved on 28-February-2013, from http://thenextweb.com/facebook/2012/10/04/facebook-now-has-600-million- monthly-active-mobile-users/

Gary Belsky, Smartphone Shoppers Actually Increase In-Store Sales, 03-July-2013, Time Business & Money, retrieved on 28- February -2013, from http://business.time.com/2012/07/03/study-smartphone-shoppers-actually- increase-in-store-sales/

Lightner, Nancy J.2003.”What users want in E-Commerce Design: Effects of Age, Education and Income.”Ergonomics 46(3):153-168.

Mohd Rizaimy Shaharudin, “Factors Affecting Purchase Intention of Organic Food in Malaysia’s Kedah State, 02-June-2010, ISSN 1712-8358, retrieved on 28- February-2013.

Norazah Mohd Suki. 2001. Malaysian Internet Users’ Motivation and Concerns for Online Shopping. Malaysian Journal of Library & Information Science. Vol. 6, No. 2.

Stu Woo, Online-Retail Spending at $200 Billion Annually and Growing, 27-Feb-2012, The Wall Street Journal, retrieved on 28-February-2013, from http://blogs.wsj.com/digits/2012/02/27/online-retail-spending-at-200-billion- annually-and-growing/

Group Assignment – Business Plan Page 30

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• Business Plan

COOKIES BUSINESS PLAN

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Product Category: Business Plan

Product Code: 00005664

No of Pages: 32

No of Chapters: 11

File Format: Microsoft Word

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Table of Contents

1.0 Executive Summary

2.0 mission statement.

3.0 Company Background

4.0 Product Description

5.0 Marketing Plan

5.1 Market Analysis

5.2 Market Segmentation

5.2.1 Internet

5.3 Target Market

5.4 Marketing Strategic

5.4.1 Product

5.4.2 Price

5.4.3 Promotion

5.4.4 Place/Location

6.0 Competitor Analysis

7.0 SWOT Analysis

7.1 Strengths

7.2 Weaknesses

7.3 Opportunities

7.4 Threats

8.0 Operations Plan

8.1 Organizational Chart

8.2 Staffing Plan

8.3 Daily Operation

8.4 Business Operation

9.0 Financial Plan

9.1 Start-Up Expenses

9.2 Projected Cash Flow for first 12 Months

9.2.1 Projected Cash Flow for first 3 years

9.3 Projected Income Statement for first 12 Months

9.3.1 Projected for 3 years Income Statement

9.4 Projected Balance Sheet for 12 Months:

9.4.1 Projected for 3 years Balance Sheet

10.0 Timeline

10.1 Start Up Timeline

10.2 Three Years Timeline

11.0 References

Sweetie’s Cookie is a brand new cookie manufacturer with presence in the Central region of Malaysia. With its first factory in Klang Valley, Sweetie’s Cookie operates via online with a unique selling point of having a central kitchen in in order to control the quality of its cookies. The business concept of Sweetie’s Cookie is to provide healthy cookies with quality ingredients. With the aim to meet the different preferences and taste of its consumers, Sweetie’s Cookie customizes its cookies basing the orders received besides differentiating itself by the mix-and-match concept, attractive packaging and special delivery services.

            According to a report by Euromonitor International on the Biscuit industry in Malaysia, the change in trend and lifestyle among consumers in Malaysia has significant impacts on the biscuit industry. As Malaysians are gradually pursuing hectic lifestyles, often times juggling with time constraints during their daily life, the demand for delicious and healthy biscuits has increased significantly. According to CK Tan, CEO of Munchy’s Group's CEO, the value of the biscuit market in Malaysia worth approximately RM1 billion per annum. It was also reported that the increasing number of individual packed biscuits sold in Malaysia had made consumption to be more convenient as consumers can easily grab a pack and consume anywhere.

            Looking from the prospects of this industry, the bakery market in Malaysia has increased at a compound annual growth rate of 8.3% between 2004 and 2009 (Datamonitor, 2011). Specifically, the biscuits category in Malaysia is expected to record a marginal increase in constant value terms with a CAGR of 1% over the next 5 years (Euromonitor International, 2013).  Premised on the above, the positive outlook of this industry was mainly contributed by the rising concerns on health has also coupled with the higher disposable incomes among Malaysian consumers. This has impacted the willingness of consumers to pay higher cost for healthy biscuits. In fact, the improved literacy rate among Malaysians on balanced diet and health has also boost the demand for healthy biscuits.

Basing on the positive outlook and business opportunities in the industry, Sweetie’s Cookie has projected that the proposed business model would promise high return on investment within the next 3 years of operations. With the projected returns, Sweetie’s Cookie aims to expand the operations throughout West Malaysia and eventually venturing into East Malaysia over the next 5 years. The continuity of the business will be further supported by the franchising strategy as Sweetie’s Cookie would raise the bars by constantly strengthening its product appeal and market network in Malaysia before its goes public and/or increases its market shares over the next 8 to 10 years.

Sweetie’s Cookie is committed to deliver tasty and a variety of cookies in accordance to its customer wants and preference. The ultimate goal of the business is to manufacture and customize various cookies to its customers within Malaysia. Such mission is achieved when Sweetie’s Cookie differentiates itself in terms of its mix-and-match concept, attractive packaging and special delivery services. It is undeniable that there are various cookies fan with different preferences and interest to taste a variety of cookies at the same time. Instead of purchasing several packs which comes in certain quantities (in each pack) to taste each and every flavour, Sweetie’s Cookie adopts a pro-active mix-and-match approach to allow customers to savour the different types of cookies in the bakery industry.

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