• PRO Courses Guides New Tech Help Pro Expert Videos About wikiHow Pro Upgrade Sign In
  • EDIT Edit this Article
  • EXPLORE Tech Help Pro About Us Random Article Quizzes Request a New Article Community Dashboard This Or That Game Popular Categories Arts and Entertainment Artwork Books Movies Computers and Electronics Computers Phone Skills Technology Hacks Health Men's Health Mental Health Women's Health Relationships Dating Love Relationship Issues Hobbies and Crafts Crafts Drawing Games Education & Communication Communication Skills Personal Development Studying Personal Care and Style Fashion Hair Care Personal Hygiene Youth Personal Care School Stuff Dating All Categories Arts and Entertainment Finance and Business Home and Garden Relationship Quizzes Cars & Other Vehicles Food and Entertaining Personal Care and Style Sports and Fitness Computers and Electronics Health Pets and Animals Travel Education & Communication Hobbies and Crafts Philosophy and Religion Work World Family Life Holidays and Traditions Relationships Youth
  • Browse Articles
  • Learn Something New
  • Quizzes Hot
  • This Or That Game New
  • Train Your Brain
  • Explore More
  • Support wikiHow
  • About wikiHow
  • Log in / Sign up
  • Education and Communications
  • Communication Skills
  • Public Speaking

How to Conclude a Speech

Last Updated: May 15, 2023 Fact Checked

This article was co-authored by Gale McCreary . Gale McCreary is the Founder and Chief Coordinator of SpeechStory, a nonprofit organization focused on improving communication skills in youth. She was previously a Silicon Valley CEO and President of a Toastmasters International chapter. She has been recognized as Santa Barbara Entrepreneurial Woman of the Year and received Congressional recognition for providing a Family-Friendly work environment. She has a BS in Biology from Stanford University. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 114,186 times.

The last moments are where a good speech can be made. If you want to leave your audience stunned, you can learn the basics needs of a good conclusion, as well as some tactics for ending creatively. You can also learn what techniques to avoid.

Things You Should Know

  • Summarize the main points of your speech to remind listeners what they've learned.
  • Recall something from the introduction so your speech comes full circle.
  • Thank your audience for attending and listening.

Concluding Your Speech

Step 1 Summarize the main points you made throughout the speech.

  • Use the chance to repeat your thesis a final time, if necessary. What's the one thing you hope someone remembers from your speech? What's the one thing that needs to be learned?
  • In informal speeches, repeating the main points won't be necessary. If you're giving a toast at a wedding, you don't need to run back through a list of the great things about the groom.

Step 2 Bookend your speech.

  • If you started the speech by drawing a sad portrait of a recently returned veteran who couldn't get work, or health insurance, and ended up in dire straits, that can be a heart-breaking intro. Pick back up with the story in conclusion to let you know where that vet is now.
  • Any kind of reference can work. If you started a speech with a quote by Thomas Paine, end with more about Thomas Paine. The bookend technique is an excellent way of signaling the end for the audience.

Step 3 Make the topic seem important.

  • Put a face on things. Case studies and personal examples are extremely effective in helping an audience connect with a complicated issue or topic.
  • Some people like to use this technique for the introduction, but it can be unexpected and even more effective to wait and use it at the conclusion, especially for speeches that are a little bit shorter.

Step 4 Use a signal phrase from your title.

  • "We can turn back the oceans and stop the warming of our planet. It's not too late, as the title of my speech promises. It's not too late for any of us."

Step 5 Don't be afraid of using the phrase "in conclusion."

  • It's also appropriate to use a "thank you" as the very last thing that you say: "We must continue fighting the good fight on climate change, for our children, for our economy, and for ourselves. Thank you." Cue applause.
  • Sometimes, it's also appropriate to ask for questions if the occasion calls for it. People should be sure your speech is over, but if people seem hesitant, it's ok to say, "I'd be happy to take questions, if anyone has them."

Nailing the Ending

Step 1 Slow down the speed of your speech at the end.

  • "The fight for climate change (pause ) is a fight (pause) that we must (pause) win. Our children (pause). Our children's children (pause). Demand it."

Step 2 End on a high note.

  • Return to the story of the veteran struggling to find work. With the sorts of infrastructure you're calling for in your speech, maybe he could be working a specific job, and getting into his own house, and even starting to plant a garden in the yard, something he always wanted to do. Dream a little, and let your audience do the same.

Step 3 Try repetition.

  • "We must do this for our children, we must do this for our neighbors, we must do this for America, we must do this for the world, we must do this for the oceans, we must do this for the forests..."
  • "Politicians can't legislate this. Architects can't build this. Artists can't dream this. Developers can't innovate this. Only you can do this."

Step 4 Use a call to action.

  • Address the audience specifically. Start using "you" toward the end of the speech, or address an individual in the audience to help bring it home.

Avoiding Common Mistakes

Step 1 Don't end abruptly.

  • "Well, that's pretty much it."
  • "That's it."
  • "I'm done."

Step 2 Don't ramble out.

  • When the speech is over, don't keep talking. Even if you just remembered a point you forgot to make a few minutes ago, don't launch back into the speech when people are clapping, or once they're finished. When the speech is over, let it be over. If there's a chance for Q & A, then get to it then.

Step 3 Don't apologize, even self-deprecatingly.

  • Some speeches can be leavened with a bit of humor in the ending. If you've just given a particularly touching toast at a wedding, it might be good to release a bit of the tension with a well-placed gag. Probably not so much for a professional presentation.

Community Q&A

Community Answer

  • Don't overwrite it. After your first few drafts, sit back and let it rest a few days. Then come back to your ending with new perspective. Pretend that you are listening to someone else say it for the first time. Read it like you will at the event. Then go back to editing. Thanks Helpful 4 Not Helpful 0
  • Catch your audience's attention. Use a shocking fact, or statistic that will leave the listeners thinking and will urge them to action. Thanks Helpful 2 Not Helpful 0

conclusion for speech help

You Might Also Like

Write a Campaign Speech

  • ↑ https://www.hamilton.edu/academics/centers/oralcommunication/guides/introductions-and-conclusions
  • ↑ https://westsidetoastmasters.com/article_reference/12_ways_to_end_your_speech.html
  • ↑ https://www.indeed.com/career-advice/career-development/how-to-conclude-a-presentation
  • ↑ https://courses.lumenlearning.com/boundless-communications/chapter/conclusion/
  • ↑ https://www.linkedin.com/pulse/best-call-action-speech-examples-mitch-carson?trk=public_profile_article_view
  • ↑ https://www.hamilton.edu/academics/centers/oralcommunication/guides/avoid-these-common-speech-mistakes-1

About This Article

Gale McCreary

To conclude a speech, try summarizing the main points you made throughout it so you can remind the listener what you want them to learn or take away. In some cases, you can use the conclusion to recall the introduction, showing how the speech comes full circle. Or, if you have a catchy title, work it into the conclusion to grab your audience's attention. You can also signal the ending by thanking the audience for listening or simply stating “In conclusion” to let your listeners know it’s time to wrap up. To put extra emphasis on your ending, slow your speech to get people to perk up and really hear your final points. To learn how to use your conclusion as a call to action, keep reading! Did this summary help you? Yes No

  • Send fan mail to authors

Reader Success Stories

Gaukhu Bankar

Gaukhu Bankar

Aug 14, 2019

Did this article help you?

conclusion for speech help

Oct 18, 2017

Yasar Arfath

Yasar Arfath

Aug 23, 2018

Anonymous

Nov 26, 2017

John Smith

Sep 18, 2016

Am I a Narcissist or an Empath Quiz

Featured Articles

Enjoy Your Early Teen Years

Trending Articles

What is Golden Child Syndrome? 7 Signs You Were the Golden Child

Watch Articles

Wrap a Round Gift

  • Terms of Use
  • Privacy Policy
  • Do Not Sell or Share My Info
  • Not Selling Info

Get all the best how-tos!

Sign up for wikiHow's weekly email newsletter

  • Personal Development
  • Sales Training
  • Business Training
  • Time Management
  • Leadership Training
  • Book Writing
  • Public Speaking
  • Live Speaker Training With Brian
  • See Brian Speak
  • Coaching Programs
  • Become a Coach
  • Personal Success
  • Sales Success
  • Business Success
  • Leadership Success

9 Tips to End a Speech With a Bang

A good talk or public speech is like a good play, movie, or song.

It opens by arresting the listener’s attention, develops point by point, and then ends strongly.

The truth is, if you don’t know how to end a speech, the overall message won’t be persuasive and your key points may get lost.

The words you say at the beginning, and especially at the end of your talk, are usually the most persuasive parts of the speech and will be remembered longer than almost any other part of your speech.

Some of the great speeches in history and some of the most memorable Ted talks have ended with powerful, stirring words that live on in memory.

How do you end a speech and get the standing ovation that you deserve?

Keep reading to discover how…

Here are 9 tips and examples for concluding a speech.

1) Plan Your Closing Remarks Word for Word

To ensure that your conclusion is as powerful as it can be, you must plan it word for word.

Ask yourself, “What is the purpose of this talk?”

Your answer should involve the actions that you want your listeners to take after hearing you speak on this subject.

When you are clear about the end result you desire, it becomes much easier to design a conclusion that asks your listeners to take that action.

The best strategy for ending with a BANG is to plan your close before you plan the rest of your speech.

You then go back and design your opening so that it sets the stage for your conclusion.

The body of your talk is where you present your ideas and make your case for what you want the audience to think, remember, and do after hearing you speak.

2) Always End a Speech With a Call to Action

It is especially important to tell the audience what you want it to do as a result of hearing you speak.

A call to action is the best way to wrap up your talk with strength and power.

Here is a Speech Conclusion Call to Action Example

“We have great challenges and great opportunities, and with your help, we will meet them and make this next year the best year in our history!”

Whatever you say, imagine an exclamation point at the end. As you approach the conclusion, pick up your energy and tempo.  This is even more important if the presentation you are giving is virtual .

Speak with strength and emphasis.

Drive the final point home.

Regardless of whether the audience participants agree with you or are willing to do what you ask, it should be perfectly clear to them what you are requesting.

3) End a Speech With a Summary

There is a simple formula for any talk:

  • Tell them what you are going to tell them.
  • Then, tell them what you told them.

As you approach the end of your talk, say something like,

“Let me briefly restate these main points…”

You then list your key points, one by one, and repeat them to the audience, showing how each of them links to the other points.

Audiences appreciate a linear repetition of what they have just heard.

This makes it clear that you are coming to the end of your talk.

4) Close with a story

As you reach the end of your talk, you can say,

“Let me tell you a story that illustrates what I have been talking about…”

You then tell a brief story with a moral and then tell the audience what the moral is.

Don’t leave it to them to figure out for themselves.

Often you can close with a story that illustrates your key points and then clearly links to the key message that you are making with your speech.

To learn more about storytelling in speaking, you can read my previous blog post “8 Public Speaking Tips to Wow Your Audience.”

Here’s a recap of these 4 tips in a video…

5) Make Them Laugh

You can close with humor.

You can tell a joke that loops back into your subject and repeats the lesson or main point you are making with a story that makes everyone laugh.

During my talks on planning and persistence, I discuss the biggest enemy that we have, which is the tendency to follow the path of least resistance. I then tell this story.

Ole and Sven are out hunting in Minnesota and they shoot a deer. They begin dragging the deer back to the truck by the tail, but they keep slipping and losing both their grip and their balance.

A farmer comes along and asks them, “What are you boys doing?”

They reply, “We’re dragging the deer back to the truck.”

The farmer tells them, “You are not supposed to drag a deer by the tail. You’re supposed to drag the deer by the handles. They’re called antlers. You’re supposed to drag a deer by the antlers.”

Ole and Sven say, “Thank you very much for the idea.”

They begin pulling the deer by the antlers. After about five minutes, they are making rapid progress. Ole says to Sven, “Sven, the farmer was right. It goes a lot easier by the antlers.”

Sven replies, “Yeah, but we’re getting farther and farther from the truck.”

After the laughter dies down, I say…

“The majority of people in life are pulling the easy way, but they are getting further and further from the ‘truck’ or their real goals and objectives.”

That’s just one example of closing using humor.

6) Make It Rhyme

You can close with a poem.

There are many fine poems that contain messages that summarize the key points you want to make.

You can select a poem that is moving, dramatic, or emotional.

For years I ended seminars with the poem, “Don’t Quit,” or “Carry On!” by Robert W. Service. It was always well received by the audience.

7) Close With Inspiration

You can end a speech with something inspirational as well.

If you have given an uplifting talk, remember that hope is and has always been, the main religion of mankind.

People love to be motivated and inspired to be or do something different and better in the future.

Here are a few of my favorite inspirational quotes that can be tied into most speeches.  You can also read this collection of leadership quotes for further inspiration.

Remember, everyone in your audience is dealing with problems, difficulties, challenges, disappointments, setbacks, and temporary failures.

For this reason, everyone appreciates a poem, quote or story of encouragement that gives them strength and courage.

Here are 7 Tips to Tell an Inspiring Poem or Story to End Your Speech

  • You have to slow down and add emotion and drama to your words.
  • Raise your voice on a key line of the poem, and then drop it when you’re saying something that is intimate and emotional.
  • Pick up the tempo occasionally as you go through the story or poem, but them slow down on the most memorable parts.
  • Especially, double the number of pauses you normally use in a conversation.
  • Use dramatic pauses at the end of a line to allow the audience to digest the words and catch up with you.
  • Smile if the line is funny, and be serious if the line is more thought-provoking or emotional.
  • When you come to the end of your talk, be sure to bring your voice up on the last line, rather than letting it drop. Remember the “exclamation point” at the end.

Try practicing on this poem that I referenced above…

Read through “Carry On!” by Robert Service .

Identify the key lines, intimate parts, and memorable parts, and recite it.

8) Make it Clear That You’re Done

When you say your final words, it should be clear to everyone that you have ended. There should be no ambiguity or confusion in the mind of your audience. The audience members should know that this is the end.

Many speakers just allow their talks to wind down.

They say something with filler words like, “Well, that just about covers it. Thank you.”

This isn’t a good idea…

It’s not powerful…

It’s not an authoritative ending and thus detracts from your credibility and influence.

When you have concluded, discipline yourself to stand perfectly still. Select a friendly face in the audience and look straight at that person.

If it is appropriate, smile warmly at that person to signal that your speech has come to an end.

Resist the temptation to:

  • Shuffle papers.
  • Fidget with your clothes or microphone.
  • Move forward, backward, or sideways.
  • Do anything else except stand solidly, like a tree.

9) Let Them Applaud

When you have finished your talk, the audience members will want to applaud…

What they need from you is a clear signal that now is the time to begin clapping.

How do you signal this?

Some people will recognize sooner than others that you have concluded your remarks.

In many cases, when you make your concluding comments and stop talking, the audience members will be completely silent.

They may be unsure whether you are finished.

They may be processing your final remarks and thinking them over. They may not know what to do until someone else does something.

In a few seconds, which will often feel like several minutes, people will applaud.

First one…

Then another…

Then the entire audience will begin clapping.

When someone begins to applaud, look directly at that person, smile, and mouth the words thank you.

As more and more people applaud, sweep slowly from person to person, nodding, smiling and saying, “Thank You.”

Eventually, the whole room will be clapping.

There’s no better reward for overcoming your fear of public speaking than enjoying a round of applause.

BONUS TIP: How to Handle a Standing Ovation

If you have given a moving talk and really connected with your audience, someone will stand up and applaud. When this happens, encourage others by looking directly at the clapper and saying, “Thank you.”

This will often prompt other members of the audience to stand.

As people see others standing, they will stand as well, applauding the whole time.

It is not uncommon for a speaker to conclude his or her remarks, stand silently, and have the entire audience sit silently in response.

Stand Comfortably and Shake Hands

But as the speaker stands there comfortably, waiting for the audience to realize the talk is over, one by one people will begin to applaud and often stand up one by one.

If the first row of audience members is close in front of you, step or lean forward and shake that person’s hand when one of them stands up to applaud.

When you shake hands with one person in the audience, many other people in the audience feel that you are shaking their hands and congratulating them as well.

They will then stand up and applaud.

Soon the whole room will be standing and applauding.

Whether you receive a standing ovation or not, if your introducer comes back on to thank you on behalf of the audience, smile and shake their hand warmly.

If it’s appropriate, give the introducer a hug of thanks, wave in a friendly way to the audience, and then move aside and give the introducer the stage.

Follow these tips to get that standing ovation every time.

« Previous Post 8 Public Speaking Techniques to Wow Your Audience Next Post » 15 Ways to Start a Speech + Bonus Tips

About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Twitter , Facebook , Pinterest , Linkedin and Youtube .

  • Most Recent
  • How to Sell and Become a Master Salesperson
  • Navigating Life with a Professional Life Coach & How to Become One
  • 165 Inspirational Quotes To Keep You Motivated In Life
  • How to Create a SMART Goals Action Plan
  • Increase Sales at Any Time of the Year with These Sales Strategies
  • Free Webinar: How To Write a Book and Become a Published Author
  • Free Video Series: 3-Part Sales Mastery Training Series
  • Free Assessment: The Confidence Factor
  • Free Assessment: Discovering Your Talents

Browse Categories

  • Financial Success

Follow Brian & Join the Discussion

  • Free Resources
  • Best Sellers
  • Knowledge Base
  • Shipping & Returns
  • Privacy Policy
  • About Brian
  • Brian Recommends

Your Privacy is Guaranteed. We will never give, lease or sell your personal information. Period!

© Copyright 2001-2024 Brian Tracy International. All Rights Reserved.

Logo for Open Textbooks

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

9 Closing a Speech: End with Power and Let Them Know It is Time to Clap

Audience clapping

Open Your Speech With a Bang Close It With a Slam-Dunk Westside Toastmasters

“Great is the art of beginning, but greater is the art of ending,” according to poet Henry Wadsworth Longfellow. The first few words of your speech make the audience want to listen and the last few sentences help them decide what they feel about you and your topic. In this chapter, I will explain the function of a conclusion, the format of a conclusion, and I will give you numerous examples of ways to end your speech. Most of this chapter is dedicated to showing you good examples of different types of speech closings. Let’s get started by talking about the purpose of the closing.

A Strong Closing Does Many Things

  • Summarizes the points. By restating your points your audience is more likely to remember them.
  • Tells the audience when to clap. Let’s face it, it is so awkward when you are done with your speech, and no one claps. Being clear the end is near, relieves the audience of the pressure of wondering if they are clapping at the right time.
  • Provides resolution. Your speech should give the audience a sense of resolve or a sense of being challenged.

The Formula for Closing Most Speeches

  • Transition statement to ending.
  • Review the main points–repeat the thesis.
  • If it is a persuasive speech, tell the audience what you want them to do or think.
  • Provide a closing statement.

Restate the Thesis

Tell them what you are going to say, say it, tell them what you have said. This speech pattern is useful in most types of speeches because it helps the speaker to remember your key points. As you build your closing, make sure you restate the thesis. A good rule of thumb is to write it in such a way that if the audience were asked to restate the main points, their answer would match closely with your thesis.

EXAMPLE Watch as Stella Young gives her thesis and then restates her thesis at the end of the speech as she wraps up. The thesis of the talk in the introduction: We’ve been sold the lie that disability is a Bad Thing, capital B, capital T. It’s a bad thing, and to live with a disability makes you exceptional. It’s not a bad thing, and it doesn’t make you exceptional. Restates the thesis of the talk at the closing: Disability doesn’t make you exceptional but questioning what you think you know about it does.

Stella Young, I’m not your inspiration, thank you very much. https://www.youtube.com/watch?v=GtPGrLoU5Uk

This next example is from a student’s speech. It is easy to pull out one sentence that clearly summarizes the main points of her speech. Following her summary, she winds the speech down into a thoughtful conclusion and ends with three powerful words.

Now is the time to separate the war on drugs from the war on addiction. T oday you’ve heard the problems, impacts, and solutions of criminalizing addictions. Bruce Callis is 50 years old now. And he is still struggling with his addiction. while you all are sitting out there listening to this, I’m living with it. Bruce Callis is my father and for my entire life, I have watched our misguided system destroy him. The irony here is that we live in a society where we are told to recycle. We recycle paper, aluminum, and electronics. But why don’t we ever consider recycling them most precision think on Earth– the human life. Student Tunnette Powell, Winner of the 2012 Interstate Oratorical Association Contest.

Closing Phrases

After you restate your thesis, you should carefully deliver your closing phrases.  Your closing should provide a resolution to your speech and/or it should challenge the audience. Frantically Speaking writer Hrideep Barot suggests  “a conclusion is like tying a bow or ribbon to a box of your key ideas that your audience will be taking along with them.”

A speech closing is not just about the words you say, but it is also the way you say it. Change the pace near the end of your speech. Let your tone alone should signal the end is near. It is about deliberate voice control, don’t let your voice weakly away.

In the next section, I will cover these ways to end your speech:

End with powerful words End with a quote End with a graphic End with parallel construction End on a positive note End with a challenge End with a question End with inspiration End with well-wishing End with humor End with a call to action End with a feeling of resolve End with a prop

The best way to teach you about advanced closings is to show not tell. For this section, I will briefly explain each type of closing and then provide a video. Each video is queued so you can play the video and watch the closing statement.  I included a transcript under each video if you want to follow along.  It will be most beneficial for you to watch the clip and not just read the text. By watching, you will have a chance to hear the subtle changes in the speaker’s voice as they deliver their closing statements.

End with Powerful Words

As you design your closing, look at the last three to five words and examine them to see if they are strong words. Oftentimes, you can rearrange a sentence to end with a powerful word. (I have the video cued to play just the closing)

Watch this clip for how BJ Miller ends with a powerful thought and a powerful word. 

Parts of me died early on, and that’s something we can all say one way or another. I got to redesign my life around this fact, and I tell you it has been a liberation to realize you can always find a shock of beauty or meaning in what life you have left, like that snowball lasting for a perfect moment, all the while melting away. If we love such moments ferociously, then maybe we can learn to live well — not in spite of death, but because of it. Let death be what takes us, not lack of imagination. BJ Miller, What Really Matters at the End of Life

End by Circling Back to the Opening

Another type of ending is to circle back to what you said in the beginning. You can revisit a quote, share the end to an illustration that was begun in the beginning, or you can put away a prop you got out in the beginning.

Watch this clip for how Zubing Zhang begins and ends with the same quote to circle back around to the main idea. 

She starts by telling a story of bungee jumping off the world’s highest platform and how she saw a sign with a quote that says, “Life begins at the edge of your comfort zone.” After telling her own story about pushing her emotional limits, she circles back around at the end by saying, “As the words said high on the bungee platform, “Life begins at the edge of your comfort zone.”

Yubing Zhang, Life Begins at the End of Your Comfort Zone. 

End With Quote

If you end your speech with a quote, attend to the following.

  • Always say the author of the quote before the quote for example, “I want to leave you with a leadership quote ‘What you do has far greater impact than what you say,’ Steven Covey.” The problem with this ending is that “Stephen Covey” are the last two words of the speech and that is boring. Consider instead this ending. “I think Robin Sharma said it best ‘Leadership is not about a title or a designation. It’s about impact, influence, and inspiration.'” In this arrangement, the last three words are powerful–influence and inspiration.
  • Provided context for the quote before or after. Make sure the quote is meaningful and not just an easy way to end.

Watch this clip for how Sir Ken Robinson ends with a quote. Notice how he says the author and then the quote.

Also, notice how he then ties his speech to the quote with a final few sentences and ends with the powerful word–“revolution” and how he uses a strong vocal emphasis as he says his last word. (I have the video cued to play just the closing)

There’s a wonderful quote from Benjamin Franklin. “There are three sorts of people in the world: Those who are immovable, people who don’t get it, or don’t want to do anything about it; there are people who are movable, people who see the need for change and are prepared to listen to it; and there are people who move, people who make things happen.” And if we can encourage more people, that will be a movement. And if the movement is strong enough, that’s, in the best sense of the word, a revolution. And that’s what we need.

Sir Ken Robinson, How to Escape Education’s Death Valley. 

End with a Graphic

You might want to use a visual to make your final point. Bringing in a picture, graphic, or object, reengages the audience to pay attention to your final ideas.

Watch this clip for how Barry Schartz uses the magic words “so to conclude” and then he creatively uses a picture of a fishbowl to narrow in on his point. Notice how his final word is spoken with urgency as he says “disaster.” (I have the video cued to play just the closing)

 So, to conclude. (He shows a picture of fish in a fishbowl) He says, “You can be anything you want to be — no limits.” You’re supposed to read this cartoon and, being a sophisticated person, say, “Ah! What does this fish know? Nothing is possible in this fishbowl.” Impoverished imagination, a myopic view of the world –that’s the way I read it at first. The more I thought about it, however, the more I came to the view that this fish knows something. Because the truth of the matter is, if you shatter the fishbowl so that everything is possible, you don’t have freedom. You have paralysis. If you shatter this fishbowl so that everything is possible, you decrease satisfaction. You increase paralysis, and you decrease satisfaction. Everybody needs a fishbowl. This one is almost certainly too limited –perhaps even for the fish, certainly for us. But the absence of some metaphorical fishbowl is a recipe for misery and, I suspect, disaster. Barry Schwartz, The Paradox of Choice

End with Parallel Construction

Parallel construction is a series of repeated phrases. It can be a powerful tool to use in a persuasive speech as it creates a feeling of importance.

Watch this clip for how Malala Yousafzai ends with a series of parallel statements to build momentum. Notice how her pace perfectly matches her words and you feel her strength when she ends with “education first.” (I have the video cued to play just the closing)

Dear brothers and sisters, we must not forget that millions of people are suffering from poverty, injustice, and ignorance. We must not forget that millions of children are out of schools. We must not forget that our sisters and brothers are waiting for a bright peaceful future. So let us wage a global struggle against illiteracy, poverty, and terrorism, and let us pick up our books and pens. They are our most powerful weapons. One child, one teacher, one pen, and one book can change the world. Education is the only solution. Education First.

Malala Yousafzai,  United Nations Youth Assembly

End on a Positive Note

Audiences are constantly evaluating a speaker to determine their attitude and motivation. As you consider your speech closing, ask yourself what type of impression do you want to leave?  Do you want to leave them with depression or hope? Sadness or promise? Most of the time, audiences will receive messages that end positively better than speeches that end negatively.

In this speech sample, Hans Rosling showed the audience some hard statistics and he even pointed fingers at the audience as part of the problem. To help them hear his main point, he wisely ends on a positive note.

Watch this clip for how Hans Rosling ends this thought-provoking talk on a positive note. (I have the video cued to play just the closing)

Now, when thinking about where all this leaves us, I have just one little humble advice for you, besides everything else, look at the data. Look at the facts about the world and you will see where we are today and how we can move forwards with all these billions on our wonderful planet. The challenge of extreme poverty has been greatly reduced and it’s for the first time in history within our power to end it for good. The challenge of population growth is, in fact, already being solved, the number of children has stopped growing.  And for the challenge for climate change, we can still avoid the worst, but that requires the richest, as soon as possible, find a way to use their set their use of resources and energy at a level that, step by step, can be shared by 10 billion or 11 billion by the end of this century. I’ve never called myself an optimist, but I do say I’m a possibilist and I also say the world is much better than many of you think.

Hans Rosling, Facts about the Population.

End with a Challenge

Leave the audience with a doable personal challenge. Help them mentally make sense of all the information that you shared by helping them know how to file it away and how to use it.

Watch this clip for how Melissa Butler ends with a challenge. (I have the video cued to play just the closing)

So, I challenge each of you, when you go home today, look at yourself in the mirror, see all of you, look at all of your greatness that you embody, accept it, and love it. And finally, when you leave the house tomorrow, try to extend that same love and acceptance to someone who doesn’t look like you . Melissa Butler, Why You Think You’re Ugly. 

Watch this clip as Darren LaCroix literally falls face down to anchor the point that when we fall, we “fall forward.” (I have the video cued to play just the closing)

Darren LaCroix talks about taking risks and falling down and getting back up, he literally and purposefully falls down during his speech and ends this way: What’s your next step… take it. I didn’t want to look back at my life and say you know I never did try that comedy thing, but I died debt-free. All of us are headed toward that goal we are going to teach a point where we get stuck and our feet are like in cement and we can’t move but we’re so afraid of that ouch but we forget that if we lean forward and take a risk–(He falls face down) and we fall on our face. When we get up, notice, you still made progress. So please, with me, go ahead and fall. But fall forward. Darren LaCroiz, Winning Speech delivered at National Speech Association

End with a Question

Asking a question at the end is one way to reengage the audience. It helps them think about what your topic might mean for them.

Watch this clip for how David Eagleman reminds us about why his topic is important and then ends with a question. Notice how he pauses before his final question and how he changes the pace of his speech for the final sentence. (I have the video cued to play just the closing)

So I think there’s really no end to the possibilities on the horizon for human expansion. Just imagine an astronaut being able to feel the overall health of the International Space Station, or, for that matter, having you feel the invisible states of your own health, like your blood sugar and the state of your microbiome, or having 360-degree vision or seeing in infrared or ultraviolet. So the key is this: As we move into the future, we’re going to increasingly be able to choose our own peripheral devices. We no longer have to wait for Mother Nature’s sensory gifts on her timescales, but instead, like any good parent, she’s given us the tools that we need to go out and define our own trajectory. So the question now is, how do you want to go out and experience your universe?

David Eagleman, Can We Create New Senses for Humans? 

Watch this clip for how Lera Boroditsky ends with a personal note and a  powerful final question. (I have the video cued to play just the closing)

I want to leave you with this final thought. I’ve told you about how speakers of different languages think differently, but of course, that’s not about how people elsewhere think. It’s about how you think. It’s how the language that you speak shapes the way that you think. And that gives you the opportunity to ask, “Why do I think the way that I do?” “How could I think differently?” And also,  “What thoughts do I wish to create?” Lera Boroditsky, How Language Shapes the Way We Think

End with Inspiration

“Inspiring your audience is all about helping them see their own vision, not yours.”

You may want to end your speech with inspiring and encouraging words. Pick words that resonate with most of your audience and deliver them in such a way that your audience feels your lift in emotion.

Watch this clip for how Chimamanda Ngozi Adichie ends with an inspiring final note and a powerful last few words “regain a kind of paradise” (I have the video cued to play just the closing)

Stories matter. Many stories matter. Stories have been used to dispossess and to malign, but stories can also be used to empower and humanize. Stories can break the dignity of a people, but stories can also repair that broken dignity.

I would like to end with this thought:   That when we reject the single-story,   when we realize that there is never a single story   about any place,   we regain a kind of paradise.

Chimamanda Ngozi Adichie,  The Danger of a Single Story  

Watch this clip for how Dan Pink ends with an inspiring final note. (I have the video cued to play just the closing) Let me wrap up. There is a mismatch between what science knows and what business does. Here is what science knows. One: Those 20th century rewards, those motivators we think are a natural part of business, do work, but only in a surprisingly narrow band of circumstances. Two: Those if-then rewards often destroy creativity. Three: The secret to high performance isn’t rewards and punishments, but that unseen intrinsic drive– the drive to do things for their own sake. The drive to do things cause they matter.
And here’s the best part. We already know this. The science confirms what we know in our hearts. So, if we repair this mismatch between what science  knows and what business does, if we bring our motivation, notions of motivation into the 21st century, if we get past this lazy, dangerous, ideology of carrots and sticks, we can strengthen our businesses, we can solve a lot of those candle problems, and maybe, maybe — we can change the world. I rest my case. Dan Pink, The Puzzle of Motivation

End with Well Wishing

There are several types of closings where the speaker wished the audience well.

The Benediction Close: M ay God bless and keep you…. The Presidential Close: God bless you and may God bless the USA The Congratulatory Close: I congratulate you on your accomplishment and wish you continued success. 

End with Humor

You can end on a fun lighthearted note. It is important to always run your humor by a variety of people to make sure you are funny, and your humor is appropriate.

Watch this clip for how Andrew Dunham uses humor throughout his speech and ends with a funny one-liner. (I have the video cued to play just the closing)

I wish you all the best as we begin this journey on our paths and I sincerely hope and pray that your time and success have proven to be as memorable and spiritually rewarding as mine. If not, there’s always summer school.

Andrew Dunham, Valedictorian Comes Out As Autistic During Speech

End with a Call to Action

If you are delivering a persuasive speech, let the audience know exactly what you want them to do.

End with a Feeling of Resolve

Paul Harvey made famous the line “And now you know…the rest of the story.” Your closing should allow us to know the rest of the story or to know how a situation was resolved.

Watch this clip for how Lucy Hone ends this tough but inspiring talk with a feeling of resolve (I have the video cued to play just the closing)

https://youtu.be/9-5SMpg7Q0k?t=913 If you ever find yourself in a situation where you think there’s no way I’m coming back from this, I urge you to lean into these strategies and think again. I won’t pretend that thinking this way is easy and it doesn’t remove all the pain. But if I’ve learned anything over the last five years, it is that thinking this way really does help. More than anything it has shown me that  it is possible  to live and grieve at the same time. And for that I will be always grateful. Lucy Hone, The Three Secrets of Resilient People

End with a Prop

Nancy Duarte says you should give your audience, SOMETHING THEY  will ALWAYS REMEMBER–S.T.A.R. One way to do that is with an action or statement that will have the audience talking about it for a long time. President Obama did it with a mic drop.

Memorize Your Conclusion

End on time.

Do not diminish the effect of a great speech with a bloated, aimless conclusion. Dan Rothwell.

“Times about up.”

Don’t end with any references to time. It is like a giant stop sign saying, “stop listening.”  Don’t highlight that you ran over time or that it is almost time for lunch. You want them to think about your speech, not the clock.

“Any Questions?”

You want them to feel a sense of closure for your speech.  End with something powerful and let them applaud.  After the applause, you can offer to answer questions. Similarly, projecting your last slide with the words, “Any Questions” is a weak ending.

“Let Me Add This Point I Missed”

If you forget something in the body of your speech, it is usually best to leave it out.  Most of the time you are the only one who will miss it.

“Thank You to the Team”

There is a time to thank the organizers and those who helped you but it is not at the end of your speech. Your focus should be on your audience and what they need and what they need to hear is your idea.  Send a thank you letter to the team if you want them to feel your appreciation.

“I’m Sorry”

“Sorry again for the technology issue,” “I apologize for going over time, ” “I regret I have no answer to this.” These are all negative phrases.  Keep to your topic that is what they need to hear and stay focused.

“I’ll Close with this Video”

No, you should close with talking about the big idea.

If you don’t have a plan at the end, you will ramble. “Steer clear of meandering endings they kill a story,” according to the Moth Storytelling website. “Your last line should be clear in your head before you start. Yes, bring the audience along with you as you contemplate what transpires in your story, but remember, you are driving the story, and must know the final destination. Keep your hands on the wheel!”

To Thank or Not to Thank, That is the Question

There is a debate amongst speech professionals, speech teachers, and speech coaches about whether or not you should thank the audience. Here are their main arguments.

Why You Should Not Say Thank You

  • You want to end with powerful words. “Thank you” are not strong words.
  • The recency effect suggests they will remember the last words you spoke. You want them to remember more than just “thank you.”
  • It is not a very creative way to end.
  • It can be a sign of a lazy speaker, “I have no idea how to end this, I’ve run out of good things to say so I’ll say ‘Thank you’ so you will clap now.”

Why You Should Say Thank You

  • It has come to be the expected ending in many settings. Violating their expectations can cause them to have a negative reaction.
  • It clearly signals you are finished so the audience knows when to clap. The relieves the pressure from both you and the audience.
  • It expresses gratitude.

I will leave it up to you to decide what works for you. As for me, I plan on trying to find more creative ways to end other than just saying “thank you.”

Maximizing the Primacy Recency Effect

If I were to read you a list of thirty things on my grocery list and then asked you to list all that you can remember, chances are you would remember the first times on the list and the last items on the list ( and any ones you found interesting from the middle). When people engage in listening, they tend to remember the first and last things they hear, it is called the primacy-recency effect. T his is just one more reason that your introduction and conclusion should be so well planned out. It is those first words and last words that the audience is going to remember. 

The primacy recency effect influences, not only what people pay attention to in a speech, but also which speech we pay the most attention to in a series of speeches. For example, if there is a lineup of six speakers, the first and last speakers tend to get the most attention.

As a speaker, you can use this information to your advantage by volunteering to go first or last. If you are giving a long presentation, you can break it up by allowing the audience to move around or talk to a neighbor. When you come back from break, you have re-engaged that primacy effect and moved them back to a high state of attention.

Do You Have Everything You Need for a Strong Closing?

  • Have I signaled my speech is coming to an end with my words or my voice?
  • Have I restated my main points?
  • If I am persuading my audience, do they know what I want them to do or think?
  • Have I written the last three to five words in such a way that I end with powerful words?
  • Have I memorized my closing?

Getting Off the Platform is Part of Your Closing

Plan on making a strong exit. Whether you are stepping off a stage or simply going to your seat, you should consider that the audience is watching you.

I have had students who finished their speech and then walked over to the trashcan and in a large, exaggerated movement, they threw their notecards in the trash. In our minds, we threw their message away with those cards. I’ve seen speakers, sit in their chairs and then announce, “I can’t believe my hands were shaking so much.” I’ve sat there and thought, “I didn’t notice.” I then realized that the comments they made influenced my perception of them and my perception of their topic.

You said your last word and the audience is applauding, now what? Look at your audience and smile and nod in appreciation before walking off the stage. If you will be answering questions, wait until after the applause stops to begin your question and answering period.

When practicing your speech, it is a good idea to start from your chair, walk up to a spot and then give your speech, and then walk back to your chair and sit down. Your “speech” impression begins and ends from your chair.

Key Takeaways

Remember This!

  • A speech closing should include a review of the main points and a purposeful closing sentence.
  • Persuasive speech endings should tell the audience specifically what they should do or think about.
  • The recency effect suggests that people remember the most recent things they have heard which is one reason the closing is so important.
  • Chance the pace of your speech and the tone of your voice to signal the end of the speech.

Please share your feedback, suggestions, corrections, and ideas.

I want to hear from you. 

Do you have an activity to include? Did you notice a typo that I should correct? Are you planning to use this as a resource and do you want me to know about it? Do you want to tell me something that really helped you?

Click here to share your feedback. 

Adichie, C.N. (2009). The danger of a single story. [Video]. YouTube https://www.youtube.com/watch?v=D9Ihs241zeg Standard YouTube License.

Anderson, C. (2016). TED talks: The official TED guide to public speaking. Mariner Books.

Barot, H.  Fifteen powerful speech ending lines (and tips to create your own). Frantically Speaking. https://franticallyspeaking.com/15-powerful-speech-ending-lines-and-tips-to-create-your-own/

Boroditsky, L. (2017). How language shapes the way we think.  https://www.ted.com/talks/lera_boroditsky_how_language_shapes_the_way_we_think  Standard Youtube License. 

Butler, M. (2018). Why you think you’re ugly. [Video]. YouTube  https://www.youtube.com/watch?v=imCBztvKgus  Standard YouTube License. 

Dunham. A. (2019). Valedictorian comes out as autistic during speech. [Video]. YouTube  https://www.youtube.com/watch?v=GtPGrLoU5Uk  Standard Youtube License. 

Eagleman, D. (2015). Can we create new senses for humans?[Video]. YouTube  https://youtu.be/4c1lqFXHvqI  Standard YouTube License. 

Hone, L. (2019).  The three secrets of resilient people. [Video]. YouTube  https://youtu.be/NWH8N-BvhAw  Standard YouTube License. 

Jeff, P. (2009). Ten ways to end your speech with a bang. http://sixminutes.dlugan.com/10-ways-to-end-your-speech

Jobs, S. (2005). You’ve got to find what you love. https://news.stanford.edu/2005/06/14/jobs-061505/

Khanna, P. (2016). Let the head of TED show you how to end your speech with power. https://www.fastcompany.com/3059459/let-the-head-of-ted-show-you-how-to-end-your-speech-with-p

Karia, A. (2013). How to open and close a TED talk (or any other speech or presentation). https://akashkaria.com/wp-content/uploads/2014/01/HowtoOpenandCloseaTEDTalk.pdf

LaCroix, D. (2001). World champion of public speaking. [Video]. YouTube  https://www.youtube.com/watch?v=FUDCzbmLV-0  Standard YouTube License. 

Mandela, N. (2011). Speech from the dock in the Rivonia trial.[Video]. YouTube https://www.nelsonmandela.org/news/entry/i-am-prepared-to-die  Standard YouTube License. 

Mandela, N. (1994). Presidential Inaugural Speech. [Video]. YouTube  https://www.americanrhetoric.com/speeches/nelsonmandelainauguralspeech.htm  Standard YouTube License. 

Miller, B.J. (2015). What really matters at the end of life. [Video]. YouTube  https://www.ted.com/talks/bj_miller_what_really_matters_at_the_end_of_life?language=en  Standard YouTube License. 

Moth. (2021). Storytelling tips and tricks: How to tell a successful story. https://themoth.org/share-your-story/storytelling-tips-tricks 

Obama, B. (2016). White House correspondents dinner. [Video]. YouTube  https://www.youtube.com/watch?v=NxFkEj7KPC0  Standard YouTube License. 

Pink, D. (2009). The puzzle of motivation. [Video]. YouTube  https://www.ted.com/talks/dan_pink_the_puzzle_of_motivation  Standard YouTube License. 

Rothwell, D. (2014). Practically Speaking. Oxford University Press.Robinson, K. (2013). How to escape education’s death valley. [Video]. YouTube  https://www.youtube.com/watch?v=wX78iKhInsc  Standard YouTube License. 

Rosling, H. (2014). Don’t Panic-Hans Rosling showing the facts about population.[Video]. YouTube https://www.youtube.com/watch?v=FACK2knC08E  Standard YouTube License. 

Schwartz, B. (2005). The paradox of choice. [Video]. YouTube  https://www.ted.com/talks/barry_schwartz_the_paradox_of_choice  Standard YouTube License. 

Toastmasters International. (2016). Concluding your Speech. https://www.toastmasters.org/Resources/Concluding-Your-Speech

Young, S. (2014). I’m not your inspiration, thank you very much. [Video]. YouTube  https://www.youtube.com/watch?v=GtPGrLoU5Uk  Standard YouTube License. 

Yousafzai, M. (2013). Malala Yousafzai addresses United Nations Youth Assembly. [Video]. YouTube https://youtu.be/3rNhZu3ttIU  Standard YouTube License. 

Zhang, Y. (2015). Life begins at the end of your comfort zone. [Video]. YouTube https://www.youtube.com/watch?v=cmN4xOGkxGo  Standard YouTube License. 

Media Attributions

  • Audience clapping © Alex Motoc is licensed under a CC BY (Attribution) license
  • jose-aragones-81QkOoPGahY-unsplash © Jose Aragones is licensed under a CC BY (Attribution) license

Advanced Public Speaking Copyright © 2021 by Lynn Meade is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

Share This Book

  • Games, topic printables & more
  • The 4 main speech types
  • Example speeches
  • Commemorative
  • Declamation
  • Demonstration
  • Informative
  • Introduction
  • Student Council
  • Speech topics
  • Poems to read aloud
  • How to write a speech
  • Using props/visual aids
  • Acute anxiety help
  • Breathing exercises
  • Letting go - free e-course
  • Using self-hypnosis
  • Delivery overview
  • 4 modes of delivery
  • How to make cue cards
  • How to read a speech
  • 9 vocal aspects
  • Vocal variety
  • Diction/articulation
  • Pronunciation
  • Speaking rate
  • How to use pauses
  • Eye contact
  • Body language
  • Voice image
  • Voice health
  • Public speaking activities and games
  • About me/contact
  • How to end a speech effectively

How to end a speech memorably

3 ways to close a speech effectively.

By:  Susan Dugdale  | Last modified: 09-05-2022

Knowing how, and when, to end a speech is just as important as knowing how to begin. Truly.

What's on this page:

  • why closing well is important
  • 3 effective speech conclusions with examples and audio
  • 7 common ways people end their speeches badly  - what happens when you fail to plan to end a speech memorably
  • How to end a Maid Honor speech: 20 examples
  • links to research showing the benefits of finishing a speech strongly

Image: Stop talking. It's the end. Finish. Time's up.

Why ending a speech well is important

Research *  tells us people most commonly remember the first and last thing they hear when listening to a speech, seminar or lecture.

Therefore if you want the audience's attention and, your speech to create a lasting impression sliding out with:  "Well, that's all I've got say. My time's up anyway. Yeah - so thanks for listening, I guess.",  isn't going to do it.

So what will?

* See the foot of the page for links to studies and articles on what and how people remember : primacy and recency.

Three effective speech conclusions

Here are three of the best ways to end a speech. Each ensures your speech finishes strongly rather than limping sadly off to sure oblivion.

You'll need a summary of your most important key points followed by the ending of your choice:

  • a powerful quotation
  • a challenge
  • a call back

To work out which of these to use, ask yourself what you want audience members to do or feel as a result of listening to your speech. For instance;

  • Do you want to motivate them to work harder?
  • Do you want them to join the cause you are promoting?
  • Do you want them to remember a person and their unique qualities?

What you choose to do with your last words should support the overall purpose of your speech.

Let's look at three different scenarios showing each of these ways to end a speech.

To really get a feel for how they work try each of them out loud yourself and listen to the recordings.

1. How to end a speech with a powerful quotation

Image: Martin Luther King Jr. Text:The ultimate measure of a man is not where he stands in moments of comfort, but where he stands at times of challenge and controversy.

Your speech purpose is to inspire people to join your cause. Specifically you want their signatures on a petition lobbying for change and you have everything ready to enable them to sign as soon as you have stopped talking.

You've summarized the main points and want a closing statement at the end of your speech to propel the audience into action.

Borrowing words from a revered and respected leader aligns your cause with those they fought for, powerfully blending the past with the present.

For example:

"Martin Luther King, Jr said 'The ultimate measure of a man is not where he stands in moments of comfort, but where he stands at times of challenge and controversy.'

Now is the time to decide. Now is the time to act. 

Here's the petition. Here's the pen. And here's the space for your signature.

Now, where do you stand?"

Try it out loud and listen to the audio

Try saying this out loud for yourself. Listen for the cumulative impact of: an inspirational quote, plus the rhythm and repetition (two lots of 'Now is the time to...', three of 'Here's the...', three repeats of the word 'now') along with a rhetorical question to finish.

Click the link to hear a recording of it:  sample speech ending with a powerful quotation .

2. How to end a speech with a challenge

Image: New Zealand Railway poster - 'Great Place this Hermitage', Mt Cook c.1931. ((10468981965) Source: Wikimedia Commons.

Your speech purpose is to motivate your sales force.

You've covered the main points in the body of it, including introducing an incentive: a holiday as a reward for the best sales figures over the next three weeks.

You've summarized the important points and have reached the end of your speech. The final words are a challenge, made even stronger by the use of those two extremely effective techniques: repetition and rhetorical questions.

"You have three weeks from the time you leave this hall to make that dream family holiday in New Zealand yours.

Can you do it?

Will you do it?

The kids will love it.

Your wife, or your husband, or your partner, will love it.

Do it now!"

Click the link to listen to a recording of it: sample speech ending with a challenge . And do give it a go yourself.

3. How to end a speech with a call back

Image: Spring time oak tree leaves against a blue sky. Text: Every blue sky summer's day I'll see Amy in my mind. How end a speech with a call back.

Your speech purpose is to honor the memory of a dear friend who has passed  away.

You've briefly revisited the main points of your speech and wish in your closing words to  leave the members of the audience with a happy and comforting take-home message or image to dwell on.

Earlier in the speech you told a poignant short story. It's that you return to, or call back.

Here's an example of what you could say:

"Remember that idyllic picnic I told you about?

Every blue sky summer's day I'll see Amy in my mind.

Her red picnic rug will be spread on green grass under the shade of an old oak tree. There'll be food, friends and laughter.

I'll see her smile, her pleasure at sharing the simple good things of life, and I know what she'd say too. I can hear her.

"Come on, try a piece of pie. My passing is not the end of the world you know."

Click the link to hear a recording of it: sample speech ending with a call back . Try it out for yourself too. (For some reason, this one is a wee bit crackly. Apologies for that!)

When you don't plan how to end a speech...

That old cliché 'failing to plan is planning to fail' can bite and its teeth are sharp.

The 'Wing It' Department * delivers lessons learned the hard way. I know from personal experience and remember the pain!

How many of these traps have caught you?

  • having no conclusion and whimpering out on a shrug of the shoulders followed by a weak,  'Yeah, well, that's all, I guess.',  type of line.
  • not practicing while timing yourself and running out of it long before getting to your prepared conclusion. (If you're in Toastmasters where speeches are timed you'll know when your allotted time is up, that means, finish. Stop talking now, and sit down. A few seconds over time can be the difference between winning and losing a speech competition.)
  • ending with an apology undermining your credibility. For example:  'Sorry for going on so long. I know it can be a bit boring listening to someone like me.'  
  • adding new material just as you finish which confuses your audience. The introduction of information belongs in the body of your speech.
  • making the ending too long in comparison to the rest of your speech.
  • using a different style or tone that doesn't fit with what went before it which puzzles listeners.
  • ending abruptly without preparing the audience for the conclusion. Without a transition, signal or indication you're coming to the end of your talk they're left waiting for more.

* Re  The 'Wing It' Department

One of the most galling parts of ending a speech weakly is knowing it's avoidable. Ninety nine percent of the time it didn't have to happen that way. But that's the consequence of 'winging it', trying to do something without putting the necessary thought and effort in.

It's such a sod when there's no one to blame for the poor conclusion of your speech but yourself! ☺

How to end a Maid of Honor speech: 20 examples

More endings! These are for Maid of Honor speeches. There's twenty examples of varying types: funny, ones using Biblical and other quotations... Go to: how to end a Maid of Honor speech    

Label: old fashioned roses in background. Text: 20 Maid of Honor speech endings.

How to write a speech introduction

Now that you know how to end a speech effectively, find out how to open one well. Discover the right hook to use to captivate your audience.

Find out more: How to write a speech introduction: 12 of the very best ways to open a speech .

Retro Label: 12 ways to hook an audience

More speech writing help

Image: creativity in progress sign. Text: How to write a speech

You do not need to flail around not knowing what to do, or where to start.

Visit this page to find out about  structuring and writing a speech . 

You'll find information on writing the body, opening and conclusion as well as those all important transitions. There's also links to pages to help you with preparing a speech outline, cue cards, rehearsal, and more. 

Research on what, and how, people remember: primacy and recency 

McLeod, S. A. (2008).  Serial position effect .  (Primacy and recency, first and last)  Simply Psychology.

Hopper, Elizabeth. "What Is the Recency Effect in Psychology?" ThoughtCo, Feb. 29, 2020.

ScienceDirect: Recency Effect - an overview of articles from academic Journals & Books covering the topic.

  • Back to top of  how to end a speech  page

speaking out loud 

Subscribe for  FREE weekly alerts about what's new For more see  speaking out loud  

Susan Dugdale - write-out-loud.com - Contact

Top 10 popular pages

  • Welcome speech
  • Demonstration speech topics
  • Impromptu speech topic cards
  • Thank you quotes
  • Impromptu public speaking topics
  • Farewell speeches
  • Phrases for welcome speeches
  • Student council speeches
  • Free sample eulogies

From fear to fun in 28 ways

A complete one stop resource to scuttle fear in the best of all possible ways - with laughter.

Public speaking games ebook cover - write-out-loud.com

Useful pages

  • Search this site
  • About me & Contact
  • Blogging Aloud
  • Free e-course
  • Privacy policy

©Copyright 2006-24 www.write-out-loud.com

Designed and built by Clickstream Designs

conclusion for speech help

My Speech Class

Public Speaking Tips & Speech Topics

Writing the Conclusion of a Speech

Photo of author

Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.

conclude public speech writing

One of the best ways to conclude a speech is to tie the conclusion into the introduction. For example, you might begin your speech by telling a suspenseful story that relates to your topic, but save the end of the story for the very end of your speech. Or refer back to the same quotation. Or refer to the joke that you told. Any of these strategies will give your speech a sense of connection and closure, and will leave the audience with a great final impression.

If you are delivering a persuasive speech, you might try a slightly different ending because your goal is not just to be remembered, it’s to inspire people to take action. One way to do this is to issue a call-to-action. This means that you specifically tell your audience what actions you expect them to take related to your speech. Another way to inspire action with the conclusion of your speech is to appeal to their emotions. If you create a desired emotion within your audience, and then leave them with that emotion, they will take that emotion with them. For example: If you leave them feeling guilty about not-recycling by painting a bleak picture about the state of the Earth that their grandchildren will live in, then they might recall that emotion the next time they choose not to recycle and alter their behavior.

Leaving a strong final impression is the most important aspect of the conclusion, but their are some other necessary steps as well:

  • Making a smooth transition from the body of the speech to the conclusion is crucial. To do this, use a signpost known as a concluding statement. The most common concluding statements include: “in conclusion”, “I leave you with”, “finally today”, and other similarly obvious endings.
  • Just as it is important to preview a speech in the introduction, it is important to summarize the speech in the conclusion. The more the audience hears your main points, the more likely they are to remember them. By previewing, discussing, and summarizing your main points your audience will be exposed to them at least three times during your speech.

A good conclusion should be about 5-10% of the total speech length. Anything shorter that 5% means that the ending has come too abruptly. Anything more that 10%, and the audience may become restless. This brings up another point: If it sounds like a conclusion, you need to finish your speech in a reasonable amount of time. The conclusion is not the place to add new material.

Effective ways to end a speech

  • Summarize the main speech topics or main points.
  • Repeat a few keywords or phrases by using the rhetorical figure of speech repetition.
  • State how your points prove your general and specific goal.
  • Restate and reinforce the central idea.
  • Repeat the tie between the needs and interests of the listeners, and your thesis.
  • Refer back to an anecdote or quotation in the introduction text.
  • Offer a so-called moral of the story.
  • Call them to act and offer them how-to-do-it steps.
  • List the benefits or available applications; very effective ways to end a speech.
  • Restate the problem and provide your solution in two sentences.
  • Visualize the outcome of your call to action with a prop or visual aid.
  • Transform your central idea or even the discourse title into an easy to remember slogan.
  • Recite a couple of lines from songs, poems or citations and quotes from a historical presentation.
  • End with a heart-felt human interest story in which all comes together.
  • Finish with a clinching personal anecdote.
  • Close with an illustrative design example.
  • End with a joke or funny remark. Must say that only choose these ways to end a speech if it’s really funny.
  • Connect your speech topics with the common grounds and thoughts of the public speaking audience. This way to end a speech brings the overall speech topic in their hearts and minds.
  • Ask a rhetorical question and answer with an easy to remember oneliner.
  • Give the ultimate answer on an important question you proposed earlier in your introduction.
  • Surprise with a shocking fact or figure that empahizes the need for change.
  • Draw the contours of the ideal situation you propose. Visualize that they will see paradise if they do, think or act as you want.

Speech Anxiety

Writing a Speech

2 thoughts on “Writing the Conclusion of a Speech”

Great information,but need samples to further help us understand

I want to have and example of conclusion please

Leave a Comment

I accept the Privacy Policy

Reach out to us for sponsorship opportunities

Vivamus integer non suscipit taciti mus etiam at primis tempor sagittis euismod libero facilisi.

© 2024 My Speech Class

Frantically Speaking

15 Powerful Speech Ending Lines (And Tips to Create Your Own)

Hitiksha jain.

  • Public Speaking , Speech Writing

15 powerful speech ending and ways to create your own

A powerful speech ending line helps you recapture the essence of your speech: your main points and the purpose of why you spoke.

Basically, it is a summary of your dominant points. 

The words you say at the beginning, and especially at the end of your talk will be remembered longer than any other part of your speech. (This doesn’t mean the body of your speech has no importance.)

The beginning of your speech needs to be strong because it grips the attention of your audience. If that falls apart, they might lose interest in your speech. To avoid such a situation, here’s an article on 15 Powerful Speech Opening Lines (And How to Create Your Own) that you can refer to.

It has happened time after time- a speaker has concluded his speech with no conclusion or a simple “Thank you!” which made their impactful and amazing speech entirely fall apart.

An ineffective conclusion or no conclusion makes your speech lose its charm and the energy that has been created. This leaves your audience in a state of confusion and disappointment. 

Remember, the conclusion of your speech is NOT the time to introduce new points or new supporting evidence; doing so will all the more confuse the listeners. 

Instead, a conclusion is like tying a bow or ribbon to a box of your key ideas that your audience will be taking along with them. Meaning, it’s the final touch that makes your speech stand out and memorable.

So, how can you end your speech with a bang? To discover it, let’s jump in to the 15 powerful speech ending lines and ways to create your own:

1) Abraham Lincoln

Speech ending line: “And this nation under God shall have a new birth of freedom and that government of the people, by the people, for the people shall not perish from the Earth.”

How to use The Rule Of Three to end your speech?

The Rule of Three is an effective technique that allows you to express your ideas more completely by emphasizing your points and increasing the memorability of your message.

Dale Carneige once said, 

“Tell them what you are going to tell them, tell them, then tell them what you just told them.”

Information when presented in a group of three sticks in our head better than say, groups of four or five.

The answer is simple! We humans are generally good at pattern recognition and three is the smallest number needed to make a pattern. When used at the end of a speech, you can create maximum impact, (obviously) if said in a proper tone of voice. 

Repeating your ideas can make your message more persuasive, memorable, and entertaining.

Since, the conclusion is your last chance as a speaker to drive home your ideas, you need to repeat and emphasize phrases, sentences and words to make others remember your key message. 

The repetition of phrases and sentences should be such that it creates a micro story of your entire speech. 

If you are trying to incorporate the rule of three in your speech and need guidance to do so. Here’s an article on The Power of the Rule of Three in Speech Writing that might help you!

2) Simon Sinek

Speech ending line: “Listen to politicians now, with their comprehensive 12-point plans. They’re not inspiring anybody. Because there are leaders and there are those who lead. Leaders hold a position of power or authority, but those who lead inspire us. Whether they’re individuals or organizations, we follow those who lead, not because we have to, but because we want to. We follow those who lead, not for them, but for ourselves. And it’s those who start with “why” that have the ability to inspire those around them or find others who inspire them.”

How to mark an end of a speech with a story?

Telling stories can do wonders in making your speech a memorable one. Because we as humans relate to stories. 

Using an effective and persuasive story at the end can engage the audience, evoke empathy, increase trust and motivate action.

Your story should be crafted in such a way that it sums up your entire speech. But don’t forget, it needs to be short and sweet.

You can start your story by saying, “Let me tell you a story that illustrates what I have been talking about…”

To make your speech/story worth remembering, you can try these various storytelling approaches mentioned in this article- 9 Storytelling Approaches For Your Next Speech or Presentation .

3) Les Brown

Speech ending line: “If you want a thing bad enough To go out and fight for it, Work day and night for it, Give up your time and your peace and Your sleep for it

If only desire of it Makes you quite mad enough Never to tire of it, Makes you hold all other things tawdry And cheap for it

If life seems all empty and useless without it And all that you scheme and you dream is about it,

If gladly you’ll sweat for it, Fret for it, Plan for it, Lose all your terror of God or man for it,

If you’ll simply go after that thing that you want. With all your capacity, Strength and sagacity, Faith, hope and confidence, stern pertinacity,

If neither cold, poverty, famished and gaunt, Nor sickness nor pain Of body or brain Can turn you away from the thing that you want,

If dogged and grim you besiege and beset it, You’ll get it.”

How to end a speech with a poem?

This works similar to the notion of storytelling. 

You can end your speech with a poem that summarizes your entire speech. To do this you can either make your own or select the one that works the best for your speech. If you select one, remember to cite the source.

While reciting a poem add emotions and drama to your words, raise your voice on a key line of the poem and pause whenever required.

Poetry is a powerful way to get your point across because it helps you create an impression in your audiences’ mind. If you are planning to tap into poetry for your next speech, we have written an article- Getting Your ‘Wordsworth’: Poetry in Public Speaking that you can review to get some tips on how to add a poem in your speech.

4) Sir Ken Robinson

Speech ending line: “There’s a wonderful quote from Benjamin Franklin. “There are three sorts of people in the world: Those who are immovable, people who don’t get it, or don’t want to do anything about it; there are people who are movable, people who see the need for change and are prepared to listen to it; and there are people who move, people who make things happen.” And if we can encourage more people, that will be a movement. And if the movement is strong enough, that’s, in the best sense of the word, a revolution. And that’s what we need.”

How to close a speech with a memorable quote?

Quotations are usually concise and memorable phrasing of an idea. (This is why we repeat and remember quotations, right?)

The sole reason to quote material is that it reinforces your ideas. A quotation offers a second voice echoing your claims which is more powerful than simply just repeating yourself.

So, your quote should be such that summarizes your main idea. You can quote words of an expert, a person who spoke before you at an event or something in your own words.

Tips for using quotations in your speech:

  • Phrasing it correctly can help boost your credibility
  • Don’t quote anything outside your context

Taking the above example of Sir Ken Robinson, the quoted words at the end of his speech summarized the heart of his speech.

5) Lera Boroditsky

Speech ending line: “It’s how the language that you speak shapes the way that you think. And that gives you the opportunity to ask, “Why do I think the way that I do?” “How could I think differently?” And also, “What thoughts do I wish to create?”

How to end a speech with a question?

You can try and engage your audience with questions that will get them thinking.

It is often effective to end with a rhetorical question that captures the message and leaves the audience thinking—especially one that directly ties in your CTA. For instance:

“What choice will you make when you leave here today? Will you ____(your key message), or will you go about your normal routine?”

See how Lera Boroditsky leaves her audience with a set of questions rattling around their minds.

6) Melissa Butler  

Speech ending line: “So I challenge each of you, when you go home today, look at yourself in the mirror, see all of you, look at all of your greatness that you embody, accept it, and love it. And finally, when you leave the house tomorrow, try to extend that same love and acceptance to someone who doesn’t look like you. Thank you.”

How to give a challenge close to your speech?

In the above example, Melissa Butler used a challenge close to force her audience to take action over something.

In this type of closing, you challenge your audience to apply whatever you spoke in your speech and engage them in thought or action.

A good way to do that is to make sure they know you’re aware of the challenges that exist, and that you have concrete and actionable solutions to it.

To do this, you can have a bit of a forceful tone of voice to make a failure process a learning one.

Do express your belief in them and focus on setting a high bar, but an achievable one.

7) Brian Kateman

Speech ending line: “You can change the world by ordering a smaller steak, or doing something more. But don’t just sit by and ignore what you already know. Consider eating less meat and be a reducetarian.

Save our planet, improve your health, and save a lot of animals.”

How to end a speech by giving a solution to a concern?

This type of closing is suitable for speeches where you talk about a problem and give a solution for the same.

First you introduce the problem and explain why the audience should be concerned about it.

While concluding, you provide a practical solution to the stated concern. 

Look at how Brian Kateman states a problem: The battle between vegans, vegetarians, and everyone else and ends up giving a pragmatic solution.

8) Anjelah Johnson

Speech ending line: “Really?! It’s funny because my finger didn’t do like that before I came in here.” “It’s okay honey, don’t worry. I’ll fix it for you, don’t worry.” (Imitates talking in Vietnamese) (Laughter) (Laughter) (Stops talking Vietnamese) “Oh, see? You look so pretty!” God bless, you guys.”

How to leave your audience with a good laugh?

Wouldn’t you love leaving your audience with a good laugh? Ending your speech with humor can help you to do so. 

But you need to use them with caution. Tell jokes that are related to your speech. And avoid telling offensive jokes.

You can add anecdotes and funny stories that have happened in real life since it’s easy to relate to and, if said in a correct manner, you can have your audience laughing while hitting your message home!

Tips to deliver a good humor:

  • Surprise your audience by breaking their expectations with the help of a good setup and punchline. Setup creates a specific expectation in people’s minds and a punchline reveals the surprise. For instance, “I believe that each person can make a difference (setup), but it’s so slight that there’s basically no point (punch)”
  • Try and impersonate your dialogues or the characters as it will make your listeners feel they are in the scene
  • You can twist the literal meaning of a word. Example- Everybody looked up to me in college because I was the tallest of all
  • You can also incorporate the rule of three that works similar to the setup and punchline technique i.e. setup, setup, punch. Take an example of Elicia Sanchez, “I was a super nerd when I was a kid. I liked video games, I liked comic books, I was the youngest mage in the D&D campaign I was part of with 30-year-olds at the Yardbirds in Centralia, Washington.”

Apart from this, always test and rehearse the humor that you are going to incorporate and ask for honest feedback. Also, make sure the jokes and stories you use add value to your point and are insightful

9) Yubing Zhang

Speech ending line: “As the words said high on the bungee platform, “Life begins at the edge of your comfort zone.”

How to end a speech using the circle theory?

Here, the idea is to take your audience on a journey and get them back to the place from where you started, making a circle.

Meaning, you refer back to what you started with (movie, words, quote).

Yubing Zhang begins her speech with- Life Begins at The Edge of Your Comfort Zone” and ends with the same. 

You can bookend your speech in different ways:

  • You can end by referencing your opening
  • Concluding words can contrast from your opening words.
  • Open with a question and answer it at the end 

We have written an in-depth article on 7 Techniques to Bookending Your Speech: Guidelines and Examples . Review it for some inspiration!

10) BJ Miller

Speech ending line: “Parts of me died early on, and that’s something we can all say one way or another. I got to redesign my life around this fact, and I tell you it has been a liberation to realize you can always find a shock of beauty or meaning in what life you have left, like that snowball lasting for a perfect moment, all the while melting away. If we love such moments ferociously, then maybe we can learn to live well — not in spite of death, but because of it. Let death be what takes us, not lack of imagination.”

How to close a speech with an inspiring note?

Okay, let’s be real here. We humans are dealing with problems, difficulties, challenges, disappointments, setbacks, and temporary failures.

Ending your speech with an uplifting talk that gives a ray of hope might encourage your audience.

“Inspiring your audience is all about helping them see their own vision, not yours.” Anonymous

If your hope is to inspire your audience then your material needs to be about them and ways on how they can grow .

To do so you can opt for stories or share your personal experiences to get your message alive, but you need to paint a picture of what your audiences’ vision is when it comes to themselves and how you can help them achieve that vision by your talk.

11) Dr. Shashi Tharoor

Speech ending line: “95% of our 12 year-olds across India can read and write. So the future looks good. And as far as the workforce is concerned, if we can get all these other pieces in place, we can say to the rest of the world, “We are coming.”

How to end your speech with facts?

Adding only facts in a speech can make it boring, right? Because there’s nothing entertaining about that.

Well, this wouldn’t be a case when you use the right facts in a proper way and at a proper time. 

Adding facts as a speech ending line can be a way through which you can re-engage your audience, leaving them mesmerized. 

Incorporate only those facts that are relevant to your topic because you don’t want to make them apathetic towards you.

Present your facts in a creative manner. For instance, asking a question after when you stated the fact, audience poll, or add humor.

Trying to add facts in your speech without making it sound boring? Here’s an article- 11 Steps to Add Facts in A Speech Without Making It Boring that can guide you. 

12) Cameron Russell

Speech ending line: “If there’s a takeaway to this talk, I hope it’s that we all feel more comfortable acknowledging the power of image in our perceived successes and our perceived failures.”  

How to leave your audience with a piece of advice?

This works similar to the fact concept.

Your advices should get your audience encouraged about something and not discourage them or make them feel incompetent.

Try to chunk your advice into simple steps that your audience can follow. Inject emotions, relate it to your own experience (if possible) and make it inspirational.

The sole purpose of giving advice is to help someone. Don’t forget that!

Because a lot of times the advice is created on the basis of expectation and not understanding others. To simplify it, you need to understand the problem that your audience is facing and then advise them keeping your expectations and judgements aside.

Look at how Cameron Russell makes people feel good about themselves by empowering them regardless of the topic.

13) Nora Mclnerny

Speech ending line: “But yes, absolutely, they’re going to move forward. But that doesn’t mean that they’ve moved on.”

How to use a title close to end your speech?

To give your speech a title close, your speech needs to have a provocative title that encapsulates your message memorably. 

Use the title of your speech as your closing words to stir your audience to think more fully about what they just heard, reinforcing the title of your speech mentioned earlier.

14) Alfred Chuang

Speech ending line: “A new world is on the horizon. And it will be more incredible than any of us can possibly imagine. Our greatest innovations are ahead of us, not behind. But we need great engineers to build that world for us. And that’s you. We need you to not give up. Ever. We need you to finish your projects. Done, done, done. We need you to leverage the power of an immigrant-rich workforce. And we need you all to be a little insane.”

How to make a direct call to action at the end of your speech?

A well constructed and presented speech is the one that changes people’s mind and ignites action.

The call to action comes right before the end of a persuasive speech. Here, you clearly tell the audience the role they can play after they leave your talk.

It serves as a road map that your listeners can follow after when they are thoroughly gripped to your idea. Because they exactly know what they need to do.

In the above example, you can see how Alfred Chuang delivered a powerful CTA, as he clearly explains what listeners can do to push his idea forward.

Barring this type of a CTA, the other forms include signing a petition, buying your product, visiting your website.

15) Barack Obama

Speech ending line: “So let’s get to work, people. Let’s bring this home. I love you, Philadelphia. Honk if you’re fired up, honk if you’re ready to go. Are you fired up?”

How to use an appeal to end your speech?

The most common closing for a persuasive speech can be an appeal for action.

You can shape your appeal according to who your intended audience is and the purpose of you talking to them.

One of the best ways to make an appeal is by tapping into their emotions in order to form a deeper connection with the listeners.

Avoid making your message too pushy. Instead, try and make your content relatable and valuable for them. This is when the audience is much more likely to pay attention to you.

Valuable reads: The Secret of Writing a Persuasive Speech 

Level up your public speaking in 15 minutes!

Get the exclusive Masterclass video delivered to your inbox to see immediate speaking results.

You have successfully joined our subscriber list.

Final Thoughts

Depending on the type of speech you are presenting, you will be asking the audience for something. And that can be- asking them to act in a certain way, or to change their attitude towards a certain person or topic or simply make them understand what you’re trying to say.

Nonetheless, the conclusion of your speech is to leave the audience positively motivated towards you and the topic you have been presenting. 

Hopefully, these 15 examples will guide you to create your own speech ending line that is impactful.

Let us know in the comments below which one worked for you.

Still looking for inspiration? Check out this video we made on closing remarks:

Hitiksha Jain

Enroll in our transformative 1:1 Coaching Program

Schedule a call with our expert communication coach to know if this program would be the right fit for you

conclusion for speech help

10 Professional Communication Skills Of The World’s Big Shots  

win a speech contest

A Blueprint to Win a Speech Contest: Good-Better-Best

hybrid meeting

8 Strategies for Productive Hybrid Meetings: Best of Both Worlds

conclusion for speech help

Get our latest tips and tricks in your inbox always

Copyright © 2023 Frantically Speaking All rights reserved

Kindly drop your contact details so that we can arrange call back

Select Country Afghanistan Albania Algeria AmericanSamoa Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bosnia and Herzegovina Botswana Brazil British Indian Ocean Territory Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile China Christmas Island Colombia Comoros Congo Cook Islands Costa Rica Croatia Cuba Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guinea Guinea-Bissau Guyana Haiti Honduras Hungary Iceland India Indonesia Iraq Ireland Israel Italy Jamaica Japan Jordan Kazakhstan Kenya Kiribati Kuwait Kyrgyzstan Latvia Lebanon Lesotho Liberia Liechtenstein Lithuania Luxembourg Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Monaco Mongolia Montenegro Montserrat Morocco Myanmar Namibia Nauru Nepal Netherlands Netherlands Antilles New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island Northern Mariana Islands Norway Oman Pakistan Palau Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Romania Rwanda Samoa San Marino Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Islands South Africa South Georgia and the South Sandwich Islands Spain Sri Lanka Sudan Suriname Swaziland Sweden Switzerland Tajikistan Thailand Togo Tokelau Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Wallis and Futuna Yemen Zambia Zimbabwe land Islands Antarctica Bolivia, Plurinational State of Brunei Darussalam Cocos (Keeling) Islands Congo, The Democratic Republic of the Cote d'Ivoire Falkland Islands (Malvinas) Guernsey Holy See (Vatican City State) Hong Kong Iran, Islamic Republic of Isle of Man Jersey Korea, Democratic People's Republic of Korea, Republic of Lao People's Democratic Republic Libyan Arab Jamahiriya Macao Macedonia, The Former Yugoslav Republic of Micronesia, Federated States of Moldova, Republic of Mozambique Palestinian Territory, Occupied Pitcairn Réunion Russia Saint Barthélemy Saint Helena, Ascension and Tristan Da Cunha Saint Kitts and Nevis Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Sao Tome and Principe Somalia Svalbard and Jan Mayen Syrian Arab Republic Taiwan, Province of China Tanzania, United Republic of Timor-Leste Venezuela, Bolivarian Republic of Viet Nam Virgin Islands, British Virgin Islands, U.S.

Speech conclusions

The introduction and conclusion are essential to a speech. The audience will remember the main ideas even If the middle of the speech is a mess or nerves overtake the speaker. So if nothing else, get these parts down!

Conclusions

The speech is almost over and the audience needs closure. The conclusion needs to be a clincher (definitive end to the speech) – “That’s it” is not a conclusion.

Signal the ending

Just as the audience has been led through the speech, there must also be a signal to the end of the speech.

  • Tone of voice
  • My purpose was to make sure everyone knows how to make a better PB&J.

Logical conclusion

The main points and topic are brought together in a logical conclusion.

  • Emphasize the thesis statement
  • Soggy bread
  • Sticky hands
  • Starving children

Psychological conclusion

Psychologically the audience should walk away emotionally touched.

  • Make a reference back to the introduction and the attention getter.
  • Now that you know the secret to making a peanut butter and jelly sandwich, go home and try this technique .
  • If you want change, vote for Snoopy! Or Go out and collect 100 more signatures!
  • Remember to savor each bite as the jelly remains safely in the sandwich and not on your hands.

As you decide which of these conclusion styles will work best with your speech, keep in mind your conclusion needs to restate your claim.       

  • Especially important if there is a question and answer period
  • AI Content Shield
  • AI KW Research
  • AI Assistant
  • SEO Optimizer
  • AI KW Clustering
  • Customer reviews
  • The NLO Revolution
  • Press Center
  • Help Center
  • Content Resources
  • Facebook Group

A Guide to Writing a Conclusion for a Speech

Table of Contents

A quality speech or presentation is comparable to a quality play, film, or song. It begins by grabbing the listener’s attention, develops little by little, and then comes to a powerful conclusion.

The truth is that if you don’t know how to end a speech, your main points might not be clear, and your overall point won’t be persuasive. The opening and closing sentences of your address, in particular, are frequently the most potent passages and will be stuck in listeners’ minds for much longer than almost any other part.

The final words of some of the greatest speeches in history have left an indelible impression on listeners. In today’s guide, we’ll look at the best way to write a conclusion for a speech. Sounds exciting? Well then, keep reading until the end!

Why Conclusion of a Speech in Important?

In focus photograph of a microphone with people in the background out of focus

The speech is framed and has a distinct beginning and end, thanks to the introductions and conclusions. They enable the audience to mentally get ready for the speech’s conclusion by letting them know what will happen next in the address.

Your speech’s conclusion restates its leading ideas and intended audience impact while summarizing its main points . The conclusion is just as crucial for leaving a lasting impression on the audience as your introduction is for grabbing their attention.

The conclusion allows you to make a final statement about the topics you’ve discussed in your paper, summarize your ideas, highlight their significance, and nudge your audience toward a fresh understanding of the subject. Additionally, it gives you a chance to leave a good impression and start on the right foot.

Writing a Conclusion for a Speech!

Including a link between the conclusion and the introduction is among the best ways to end a speech. You could, for instance, begin your address by relating a suspenseful tale to your subject but save the conclusion until the end.

Alternatively, return to the first quote. You could also mention the joke you told. Any of these strategies will make your speech seem connected and conclusive, making a good impression on the audience.

If you’re giving a persuasive speech, you might try a slightly different conclusion because your goal is to move people to action rather than leave them with a good memory. One method for achieving this is by issuing a call to action. This implies that you make it clear to your audience what steps you anticipate them to take in connection with your speech. Invoking their emotions at the end of your address is another strategy for getting them to take action.

You can make your audience feel something you want them to handle, and if you leave them feeling that way, they will carry that feeling. As an illustration, if you make them feel guilty about not recycling by painting a sad picture of the world their grandchildren will inherit, they might think back to that feeling the next time they decide not to recycle and change their behavior.

A firm conclusion should be 5 and 10% of the speech’s overall length. Any percentage below 5% indicates that you delivered the ending too quickly. If more than 10%, the audience might start to feel restless. This raises another issue: If it sounds like a conclusion, you must complete your speech promptly. You should refrain from introducing new information in the conclusion.

More Tips on Writing a Conclusion for a Speech

Write a brief synopsis of the speech’s main points or topics. Use the rhetorical device of repetition to repeatedly say a few words or phrases. Describe how your arguments support your broad and detailed objectives.

Reiterate and emphasize the central concept. Reiterate how your thesis relates to your audience’s wants and needs. In the essay’s body, bring up a story or quote from the introduction. Describe the story’s alleged lesson. Remember, you are demanding action from them while guiding them through the process. List the advantages or potential uses; this is a powerful way to conclude a speech. Give a brief description of the issue and offer a two-sentence solution.

Use a prop or visual aid to help you imagine how your call to action will turn out. Make your main point—or even the title of your argument—into a memorable slogan. Say a few verses from a song, a poem, or some citations and quotes from a historical presentation. Finish with an emotional human interest tale where everything is resolved. Add a compelling personal anecdote to close.

Finish with an illustration of a design. Finish with a humorous joke or observation. You should only use these techniques to end a speech if it is genuinely funny. Integrate the commonalities and viewpoints of the audience with your speech topics. This method of concluding a speech leaves the audience with thoughts and feelings about the subject at large. Ask a rhetorical question and provide a brief, memorable response.

Give a conclusive response to the vital question you raised in your introduction. Shock your audience with a startling statistic or fact that emphasizes the urgency of change. It would be best if you outlined the ideal scenario you suggest. Imagine that they will see paradise if they behave, think, or feel the way you want them to.

The conclusion to a speech is the last sentence or two. It’s the wrap-up sentence that summarizes the main idea of the speech . More importantly, it leaves the audience understanding the speech’s purpose and the outcome you sought to achieve. This is the place to convey the central point of the speech and bring the audience to a unified understanding.

A Guide to Writing a Conclusion for a Speech

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

Explore All Blog Post Conclusion Articles

A quality speech or presentation is comparable to a quality play, film, or song. It begins by grabbing the listener’s…

  • Blog Post Conclusion

The Ideal Length Of a Conclusion Paragraph

You have spent a lot of time writing your essay by the time you reach the final paragraph, so your…

Writing a Conclusion for Persuasive Essays!

Conclusions bring everything you have been discussing in your paper to a close. In the introduction and body paragraphs, you…

Clear Guide to Introduction & Conclusion Paragraphs Examples

The introduction and conclusion play a major role in academic essays. Writing these paragraphs typically requires much of your focus.…

Effective Guide to Write a Discussion & Conclusion

How to write a discussion and conclusion section of a paper? This is often one of the most confusing aspects,…

Importance of Good Conclusion Paragraph for a Research Paper

Writing a good conclusion paragraph for a research paper can sometimes be challenging. Writers often find it difficult to draft…

Logo for KU Libraries Open Textbooks

Speechwriting

10 Introductions and Conclusions

Starting and Ending Your Speech

One of the most fundamental components of any public speech is having a strong introduction and conclusion. Your introduction gives the audience their first impression of you. This is your best chance to build credibility. You need to grab the audience’s attention, introduce your topic, and preview how the speech will unfold. The conclusion needs to reiterate your main points and help the audience see how all your main points work together. Additionally, even if the audience got a bit lost or disengaged in the middle, a strong conclusion will leave them with an overall positive reaction to your speech.

Can you imagine how strange a speech would sound without an introduction? Or how jarring it would be if, after making a point, a speaker just walked away from the lectern and sat down? You would be confused, and the takeaway from that speech—even if the content were good—would likely be, “I couldn’t follow” or “That was a weird speech.”

This is just one of the reasons all speeches need introductions and conclusions. Introductions and conclusions serve to frame the speech and give it a clearly defined beginning and end. They help the audience to see what is to come in the speech, and then let them mentally prepare for the end. In doing this, introductions and conclusions provide a “preview/review” of your speech as a means to reiterate or re-emphasize to your audience what you are talking about.

Since speeches are auditory and live, you need to make sure the audience remembers what you are saying. One of the primary functions of an introduction is to preview what you will be covering in your speech, and one of the main roles of the conclusion is to review what you have covered. It may seem like you are repeating yourself and saying the same things over and over, but that repetition ensures that your audience understands and retains what you are saying.

The roles that introductions and conclusions fulfill are numerous, and, when done correctly, can make your speech stronger. The general rule is that the introduction and conclusion should each be about 10-15% of your total speech, leaving 80% for the body section. Let’s say that your informative speech has a time limit of 5-7 minutes: if we average that out to 6 minutes that gives you 360 seconds. Ten to 15 percent means that the introduction and conclusion should each be no more than 1-1/2 minutes.

In the following sections, we will discuss specifically what should be included in the introduction and conclusion and offer several options for accomplishing each.

The Five Elements of an Introduction

Intro element 1: attention-getter.

The first major purpose of an introduction is to gain your audience’s attention and make them interested in what you have to say. First impressions matter. When we meet someone for the first time, it can be only a matter of seconds before we find ourselves interested or disinterested in the person. The equivalent in speechwriting of “first impression” is what is called an attention-getter. This is a statement or question that piques the audience’s interest in what you have to say. There are several strategies you can choose from—verbal and non-verbal—to get the audience’s attention. Below are described the most popular types of attention-getters: quotations, questions, stories, humor, surprise, stories, and references. As well as non-verbal attention-getters involving images, sounds, or objects.

Quotations are a great way to start a speech. That’s why they are used so often as a strategy. Here’s an example that might be used in the opening of a commencement address:

The late actor, fashion icon, and social activist Audrey Hepburn once noted that, “Nothing is impossible. The word itself says ‘I’m possible’!”

If you use a quotation as your attention getter, be sure to give the source first (as in this example) so that it isn’t mistaken as your own wording.

We often hear speakers begin a speech with a question for the audience. As easy as it sounds, beginning with a question is somewhat tricky. You must decide if you are asking a question because you want a response from the audience, or, on the other hand, if you are asking a question that you will answer, or that will create a dramatic effect. We call these rhetorical questions .

The dangers with a direct question are many. There may be an awkward pause after your question because the audience doesn’t know if you actually want an answer. Or they don’t know how you want the response—a verbal response or a gesture such as a raised hand. Another reason direct questions are delicate is this obvious point: what you are going to do with the response. For example, imagine you have written a speech about the importance of forgiving student debt, and you begin your speech with this question for the audience: “How many of you have more than $10,000 in student loan debt?” You would be creating a problem for yourself if just a few people in the audience raised their hand. If you want to use a direct question, follow these rules:

  • make it clear to the audience the means of response. “By a show of hands, how many of you have more than $10,000 in student loan debt?”
  • prepare in advance how you will acknowledge different responses.

Contrary to a direct question, you could use a rhetorical question—a question to which no actual reply is expected. For example, a speaker talking about the history of Mother’s Day could start by asking the audience, “Do you remember the last time you told your mom you loved her?” In this case, the speaker does not expect the audience to shout out an answer, but rather to think about the question as the speech goes on.

Finally, when asking a rhetorical question, don’t pause after it, or the audience will get distracted wondering if you’re waiting for a response. Jump right into your speech:

“How many of you have more than $10,000 in student loan debt? If you’re like 78% of college seniors, your answer is probably a yes.”

Humor is an amazing tool when used properly but it’s a double-edged sword. If you don’t wield the sword carefully, you can turn your audience against you very quickly.

When using humor, you really need to know your audience and understand what they will find humorous. One of the biggest mistakes a speaker can make is to use some form of humor that the audience either doesn’t find funny or, worse, finds offensive. We always recommend that you test out humor of any kind on a sample of potential audience members prior to actually using it during a speech. If you do use a typical narrative “joke,” don’t say it happened to you. Anyone who heard the joke before will think you are less than truthful!

As with other attention-getting devices, you need to make sure your humor is relevant to your topic, as one of the biggest mistakes some novices make when using humor is to add humor that really doesn’t support the overall goal of the speech. Therefore, when looking for humorous attention getters, you want to make sure that the humor isn’t going to be offensive to your audience and relevant to your speech.

Another way to start your speech is to surprise your audience with information that will be surprising or startling to your audience. Often, startling statements come in the form of statistics and strange facts. For example, if you’re giving a speech about oil conservation, you could start by saying,

“A Boeing 747 airliner holds 57,285 gallons of fuel.”

That’s a surprising or startling fact. Another version of the surprise form of an attention-getter is to offer a strange fact. For example, you could start a speech on the gambling industry by saying, “There are no clocks in any casinos in Las Vegas.”  You could start a speech on the Harlem Globetrotters by saying, “In 2000, Pope John Paul II became the most famous honorary member of the Harlem Globetrotters.” (These examples come from a great website for strange facts ( http://www. strangefacts.com ).

Although such statements are fun, it’s important to use them ethically. First, make sure that your startling statement is factual. The Internet is full of startling statements and claims that are simply not factual, so when you find a statement that you’d like to use, you have an ethical duty to ascertain its truth before you use it and to provide a reliable citation. Second, make sure that your startling statement is relevant to your speech and not just thrown in for shock value. We’ve all heard startling claims made in the media that are clearly made for purposes of shock or fear mongering, such as “Do you know what common household appliance could kill you? Film at 11:00.” As speakers, we have an ethical obligation to avoid playing on people’s emotions in this way.

Another common type of attention-getter is an account or story of an interesting or humorous event. Notice the emphasis here is on the word “brief.” A common mistake speakers make when telling an anecdote is to make the anecdote too long. An example of an anecdote used in a speech about the pervasiveness of technology might look something like this:

“In July 2009, a high school student named Miranda Becker was walking along a main boulevard near her home on Staten Island, New York, typing in a message on her cell phone. Not paying attention to the world around her, she took a step and fell right into an open maintenance hole.”

Notice that the anecdote is short and has a clear point. From here the speaker can begin to make their point about how technology is controlling our lives.

A personal story is another option here. This is a story about yourself or someone you know that is relevant to your topic. For example, if you had a gastric bypass surgery and you wanted to give an informative speech about the procedure, you could introduce your speech in this way:

“In the fall of 2015, I decided that it was time that I took my life into my own hands. After suffering for years with the disease of obesity, I decided to take a leap of faith and get a gastric bypass in an attempt to finally beat the disease.”

Two primary issues that you should be aware of often arise with using stories as attention getters. First, you shouldn’t let your story go on for too long. If you are going to use a story to begin your speech, you need to think of it more in terms of summarizing the story rather than recounting it in its entirety. The second issue with using stories as attention getters is that the story must in some way relate to your speech. If you begin your speech by recounting the events in “Goldilocks and the Three Bears,” your speech will in some way need to address such topics as finding balance or coming to a compromise. If your story doesn’t relate to your topic, you will confuse your audience and they may spend the remainder of your speech trying to figure out the connection rather than listening to what you have to say.

You can catch the attention of the audience by referencing information of special interest. This includes references to the audience itself, and their interests. It can also mean references to current events or events in the past.

Your audience is a factor of utmost importance when crafting your speech, so it makes sense that one approach to opening your speech is to make a direct reference to the audience. In this case, the speaker has a clear understanding of the audience and points out that there is something unique about the audience that should make them interested in the speech’s content. Here’s an example:

“As students at State College, you and I know the importance of selecting a major that will benefit us in the future. In today’s competitive world, we need to study a topic that will help us be desirable to employers and provide us with lucrative and fulfilling careers. That’s why I want you all to consider majoring in communication.”

Referring to a current news event that relates to your topic is often an effective way to capture attention, as it immediately makes the audience aware of how relevant the topic is in today’s world. For example, consider this attention getter for a persuasive speech on frivolous lawsuits:

“On January 10 of this year, two prisoners escaped from a Pueblo, Colorado, jail. During their escape, the duo attempted to rappel from the roof of the jail using a makeshift ladder of bed sheets. During one prisoner’s attempt to scale the building, he slipped, fell forty feet, and injured his back. After being quickly apprehended, he filed a lawsuit against the jail for making it too easy for him to escape.”

In this case, the speaker is highlighting a news event that illustrates what a frivolous lawsuit is, setting up the speech topic of a need for change in how such lawsuits are handled.

A variation of this kind of reference is to open your speech with a reference about something that happened in the past. For example, if you are giving a speech on the perception of modern music as crass or having no redeeming values, you could refer to Elvis Presley and his musical breakout in the 1950s as a way of making a comparison:

“During the mid-1950s, Elvis Presley introduced the United States to a new genre of music: rock and roll. It was initially viewed as distasteful, and Presley was himself chastised for his gyrating dance moves and flashy style. Today he is revered as “The King of Rock ‘n Roll.” So, when we criticize modern artists for being flamboyant or over the top, we may be ridiculing some of the most important musical innovators we will know in our lifetimes.”

In this example, the speaker is evoking the audience’s knowledge of Elvis to raise awareness of similarities to current artists that may be viewed today as he was in the 1950s.

Non-Verbal Attention-Getters

The last variation of attention-getter discussed here is the non-verbal sort. You can get the audience interested in your speech by beginning with an image on a slide, music, sound, and even objects. As with all attention-getters, a non-verbal choice should be relevant to the topic of your speech and appropriate for your audience. The use of visual images and sounds shouldn’t be used if they require a trigger warning or content advisory.

This list of attention-getting devices represents a thorough, but not necessarily exhaustive, range of ways that you can begin your speech. Again, as mentioned earlier, your selection of attention getter isn’t only dependent on your audience, your topic, and the occasion, but also on your preferences and skills as a speaker. If you know that you are a bad storyteller, you might elect not to start your speech with a story. If you tend to tell jokes that no one laughs at, avoid starting your speech off with humor.

Intro Element 2: Establish Your Credibility

Whether you are informing, persuading, or entertaining an audience, one of the things they’ll be expecting is that you know what you’re talking about or that you have some special interest in the speech topic. To do this, you will need to convey to your audience, not only what you know, but how you know what you know about your topic.

Sometimes, this will be simple. If you’re informing your audience how a baseball is thrown and you have played baseball since you were eight years old, that makes you a very credible source. In your speech, you can say something like this:

“Having played baseball for over ten years, including two years as the starting pitcher on my high school’s varsity team, I can tell you about the ways that pitchers throw different kind of balls in a baseball game.”

In another example, if you were trying to convince your audience to join Big Brothers Big Sisters and you have been volunteering for years, you could say:

“I’ve been serving with Big Brothers Big Sisters for the last two years, and I can tell you that the experience is very rewarding.”

However, sometimes you will be speaking on a topic with which you have no experience. In these cases, use your interest in the subject as your credibility. For example, imagine you are planning a speech on the history of how red, yellow, and green traffic signals came to be used in the United States. You chose that topic because you plan to major in Urban Planning. In this case you might say something like:

“As someone who has always been interested in the history of transportation, and as a future Urban Studies major, I will share with you what I’ve been learning about the invention of traffic signals in America.”

It is around the credibility statement that you can usually find the moment to introduce yourself:

“Hi, I’m Josh Cohen, a sophomore studying Psychology here at North State University. I’ve been serving with Big Brothers Big Sisters for the last two years, and I can tell you that the experience is very rewarding.”

Establishing credibility as a speaker has a broader meaning, explained in depth in the chapter “ Ethics in Public Speaking. ”

Intro Element 3: Establish Rapport

Credibility is about establishing the basis of your knowledge, so that the audience can trust in the reliability of  what you say.  Rapport is about establishing a connection with the audience, so that the audience can trust who you are. 

Rapport means the relationship or connection you make with your audience. To make a good connection, you’ll need to convey to your audience that you understand their interests, share them, and have a speech that will benefit them. Here is an example from an informative speech on the poet Lord Byron:

“You may be asking yourselves why you need to know about Lord Byron. If you take Humanities 120 as I did last semester, you’ll be discussing his life and works. After listening to my speech today, you’ll have a good basis for better learning in that course.”

In this example, the speaker connects to the audience with a shared interest and conveyed in these sentences the idea that the speaker has the best interests of the audience in mind by giving them information that would benefit them in a future course they might take.

The way that a speaker establishes connection with the audience is often by leaning in on the demographic of group affiliation.

“As college students, we all know the challenge of finding time to get our homework done.”

Intro Element 4: Preview Purpose & Central Idea

The fourth essential element of an introduction is to reveal the purpose and thesis of your speech to your audience. Have you ever come away after a speech and had no idea what the speech was about (purpose)? Have you ever sat through a speech wondering what the point was (central idea)? An introduction should provide this information from the beginning, so that the audience doesn’t have to figure it out. (If you’re still not certain what purpose and thesis are, now is good time to review this chapter ).

Whether you’re writing a speech or drafting an essay, previewing is essential. Like a sign on a highway that tells. you what’s ahead, a preview is a succinct statement that reveals the content to come. The operative word here is “succinct.”  A preview statement for a short speech should be no more than two or three sentences. Consider the following example:

“In my speech today, I’m going to paint a profile of Abraham Lincoln, a man who overcame great adversity to become the President of the United States. During his time in office, he faced increasing opposition from conservative voices in government, as well as some dissension among his own party, all while being thrust into a war he didn’t want.”

Notice that this preview provides the purpose of this informative speech and its central idea of struggle. While it’s constructed from the specific purpose statement and central thesis, it presents them more smoothly, less awkwardly. Here is how purpose and thesis statements are smoothly combined in a preview:

Intro Element 5: Preview Your Main Points

Just like previewing your topic, previewing your main points helps your audience know what to expect throughout the course of your speech and prepares them to listen.

Your preview of the main points should be clear and easy to follow so that there is no question in your audience’s minds about what they are. Be succinct and simple: “Today, in my discussion of Abraham Lincoln’s life, I will look at his birth, his role a president, and his assassination.” If you want to be extra sure the audiences hears these, you can always enumerate your main points by using signposts (first, second, third, and so on): “In discussing how to make chocolate chip cookies, first we will cover what ingredients you need, second we will talk about how to mix them, and third we will look at baking them.”

Tips for Introductions

Together, these five elements of introduction prepare your audience by getting them interested in your speech (#1 attention-getter); conveying your knowledge (#2 credibility); conveying your good will (#3 rapport); letting them what you’ll be talking about and why (#4 preview topic and thesis); and finally, that to expect in the body of the speech (#5 preview of main points).  Including all five elements starts your speech off on solid ground. Here are some additional tips:

  • Writers often find it best to write an introduction after the other parts of the speech are drafted.
  • When selecting an attention-getting device, you want to make sure that the option you choose is appropriate to your audience and relevant to your topic.
  • Avoid starting a speech by saying your name. Instead choose a good attention-getter and put your self-introduction after it.
  • You cannot “wing it” on an introduction. It needs to be carefully planned. Even if you are speaking extemporaneously, consider writing out the entire introduction.
  • Avoid saying the specific purpose statement, especially as first words. Instead, shape your specific purpose and thesis statement into a smooth whole.
  • don’t begin to talk as you approach the platform or lectern; instead, it’s preferable to reach your destination, pause, smile, and then begin;
  • don’t just read your introduction from your notes; instead, it’s vital to establish eye contact in the introduction, so knowing it very well is important;
  • don’t talk too fast; instead, go a little slower at the beginning of your speech and speak clearly.  This will let your audience get used to your voice.

Here are two examples of a complete introduction, containing all five elements:

Example #1: “My parents knew that something was really wrong when my mom received a call from my home economics teacher saying that she needed to get to the school immediately and pick me up. This was all because of an allergy, something that everyone in this room is either vaguely or extremely familiar with. Hi, I’m Alison. I’m a physician assistant from our Student Health Center and an allergy sufferer. Allergies affect a large number of people, and three very common allergies include pet and animal allergies, seasonal allergies, and food allergies. All three of these allergies take control over certain areas of my life, as all three types affect me, starting when I was just a kid and continuing today. Because of this, I have done extensive research on the subject, and would like to share some of what I’ve learned with all of you today. Whether you just finished your first year of college, you are a new parent, or you have kids that are grown and out of the house, allergies will most likely affect everyone in this room at some point. So, it will benefit you all to know more about them, specifically the three most common sources of allergies and the most recent approaches to treating them.”

Example #2 “When winter is approaching and the days are getting darker and shorter, do you feel a dramatic reduction in energy, or do you sleep longer than usual during the fall or winter months? If you answered “yes” to either of these questions, you may be one of the millions of people who suffer from Seasonal Affective Disorder, or SAD. For most people, these problems don’t cause great suffering in their life, but for an estimated six percent of the United States population these problems can result in major suffering. Hi, I’m Derrick and as a student in the registered nursing program here at State College, I became interested in SAD after learning more about it. I want to share this information with all of you in case you recognize some of these symptoms in yourself or someone you love. In order to fully understand SAD, it’s important to look at the medical definition of SAD, the symptoms of this disorder, and the measures that are commonly used to ease symptoms.”

The Three Elements of a Conclusion

Like an introduction, the conclusion has specific elements that you must incorporate in order to make it as strong as possible. Given the nature of these elements and what they do, these should be incorporated into your conclusion in the order they are presented below.

Conclusion Element 1: Signal the End

The first thing a good conclusion should do is to signal the end of a speech. You may be thinking that telling an audience that you’re about to stop speaking is a “no brainer,” but many speakers really don’t prepare their audience for the end. When a speaker just suddenly stops speaking, the audience is left confused and disappointed. Instead, you want to make sure that audiences are left knowledgeable and satisfied with your speech. In a way, it gives them time to begin mentally organizing and cataloging all the points you have made for further consideration later.

The easiest way to signal that it’s the end of your speech is to begin your conclusion with the words, “In conclusion.” Similarly, “In summary” or “To conclude” work just as well.

Conclusion Element 2: Restate Main Points

In the introduction of a speech, you delivered a preview of your main points; now in the conclusion you will deliver a review. One of the biggest differences between written and oral communication is the necessity of repetition in oral communication (the technique of “planned redundancy” again). When you preview your main points in the introduction, effectively make transitions to your main points during the body of the speech, and finally, review the main points in the conclusion, you increase the likelihood that the audience will understand and retain your main points after the speech is over.

Because you are trying to remind the audience of your main points, you want to be sure not to bring up any new material or ideas . For example, if you said, “There are several other issues related to this topic, such as…but I don’t have time for them,” that would just make the audience confused. Or, if you were giving a persuasive speech on wind energy, and you ended with “Wind energy is the energy of the future, but there are still a few problems with it, such as noise and killing lots of birds,” then you are bringing up an argument that should have been dealt with in the body of the speech.

As you progress as a public speaker, you will want to learn to rephrase your summary statement so that it doesn’t sound like an exact repeat of the preview. For example, if your preview was:

“The three arguments in favor of medical marijuana that I will present are that it would make necessary treatments available to all, it would cut down on the costs to law enforcement, and it would bring revenue to state budgets.”

Your summary might be:

“In the minutes we’ve had together, I have shown you that approving medical marijuana in our state will greatly help persons with a variety of chronic and severe conditions. Also, funds spent on law enforcement to find and convict legitimate marijuana users would go down as revenues from medical marijuana to the state budget would go up.”

Conclusion Element 3: Clinchers

The third element of your conclusion is the clincher. This is something memorable with which to conclude your speech. The clincher is sometimes referred to as a concluding device . These are the very last words you will say in your speech, so you need to make them count. It will make your speech more memorable.

In many ways the clincher is like the inverse of the attention getter. You want to start the speech off with something strong, and you want to end the speech with something strong.

To that end, like what we discussed above with attention getters, there are several common strategies you can use to make your clincher strong and memorable: quotation, question, call to action, visualizing the future, refer back to the introduction, or appeal to audience self-interest.

As in starting a speech with a quotation, ending the speech with one allows you to summarize your main point or provoke thought.

I’ll leave you with these inspirational words by Eleanor Roosevelt: “The future belongs to those who believe in the beauty of their dreams.”

Some quotations will inspire your audience to action:

I urge you to sponsor a child in a developing country. Remember the words by Forest Witcraft, who said, “A hundred years from now it will not matter what my bank account was, the sort of house I lived in, or the kind of car I drove. But the world may be different because I was important in the life of a child.”

In this case, the quotation leaves the audience with the message that monetary sacrifices are worth making.

Another way you can end a speech is to ask a rhetorical question that forces the audience to ponder an idea. Maybe you are giving a speech on the importance of the environment, so you end the speech by saying, “Think about your children’s future. What kind of world do you want them raised in? A world that is clean, vibrant, and beautiful—or one that is filled with smog, pollution, filth, and disease?” Notice that you aren’t asking the audience to answer the question verbally or nonverbally, so it’s a rhetorical question.

Call to Action

Calls to action are used specifically in persuasive speeches. It is something you want the audience to do, either immediately or in the future. If a speaker wants to see a new traffic light placed at a dangerous intersection, the clincher would be to ask all the audience members to sign a petition right then and there. For a speech about buying an electric vehicle, the clincher would ask the audience to keep in mind an electric vehicle the “next time they buy a car.”

Another kind of call to action takes the form of a challenge. In a speech on the necessity of fundraising, a speaker could conclude by challenging the audience to raise 10 percent more than their original projections. In a speech on eating more vegetables, you could challenge your audience to increase their current intake of vegetables by two portions daily. In both these challenges, audience members are being asked to go out of their way to do something different that involves effort on their part.

Visualizing the Future

The purpose of a conclusion that refers to the future is to help your audience imagine the future you believe can occur. If you are giving a speech on the development of video games for learning, you could conclude by depicting the classroom of the future where video games are perceived as true learning tools. More often, speakers use visualization of the future to depict how society or how individual listeners’ lives would be different if the audience accepts and acts on the speaker’s main idea. For example, if a speaker proposes that a solution to illiteracy is hiring more reading specialists in public schools, the speaker could ask their audience to imagine a world without illiteracy.

Refer Back to Introduction

This method provides a good sense of closure to the speech. If you started the speech with a startling statistic or fact, such as “Last year, according to the official website of the American Humane Society, four million pets were euthanized in shelters in the United States,” in the end you could say, “Remember that shocking number of four million euthanized pets? With your donation of time or money to the Northwest Georgia Rescue Shelter, you can help lower that number in our region.”

Appeal to Audience Self-Interest

The last concluding device involves a direct reference to your audience. This concluding device is used when a speaker attempts to answer the basic audience question, “What’s in it for me?” (WIIFM). The goal of this concluding device is to spell out the direct benefits a behavior or thought change has for audience members. For example, a speaker talking about stress reduction techniques could have a clincher like this: “If you want to better a better immune system, better heart health, and more happiness, all it takes are following the techniques I talked about today.”

Tips for Conclusions

In terms of the conclusions, be careful NOT to:

  • signal the end multiple times. In other words, no “multiple conclusions.”
  • ramble: if you signal the end, then end your speech;
  • talking as you leave the platform or lectern.
  • indicating with facial expression or body language that you were not happy with the speech.

Some examples of conclusions:

Conclusion Example #1: “Anxiety is a complex emotion that afflicts people of all ages and social backgrounds and is experienced uniquely by each individual. We have seen that there are multiple symptoms, causes, and remedies, all of which can often be related either directly or indirectly to cognitive behaviors. While most people don’t enjoy anxiety, it seems to be part of the universal human experience, so realize that you are not alone, but also realize that you are not powerless against it. With that said, the following quote, attributed to an anonymous source, could not be truer, ‘Worry does not relieve tomorrow of its stress; it merely empties today of its strength.’ “

Conclusion Example #2: “I believe you should adopt a rescue animal because it helps stop forms of animal cruelty, you can add a healthy companion to your home, and it’s a relatively simple process that can save a life. Each and every one of you should go to your nearest animal shelter, which may include the Catoosa Citizens for Animal Care, the Humane Society of NWGA in Dalton, the Murray County Humane Society, or the multiple other shelters in the area to bring a new animal companion into your life. I’ll leave you with a paraphrased quote from Deborah Jacobs’s article “Westminster Dog Show Junkie” on Forbes.com: ‘You may start out thinking that you are rescuing the animal, and ultimately find that the animal rescues you right back.’ “

Public Speaking as Performance Copyright © 2023 by Mechele Leon is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

  • Delivery Techniques →

Speech Conclusion: 12 Ways to End a Presentation the Best Way

how to end a speech

If you’ve learned anything about speech writing, you’ll know that there’s a recommended formula to use in designing the best presentation.

Essentially, your talk should have a short opening where you engage your audience , a middle part where you coherently cover the details of your speech topic and an ending that neatly sums everything up .

Remember, people have come to hear you talk when there are definitely other ways that they could be spending their time.

They’re looking to be entertained, or moved in some way. They want to leave the room better informed, educated and possibly curious to study more about your subject.

Therefore, you owe it to your listeners to put together the best presentation that you can – that includes a dynamite finish that they’ll reflect on afterwards.

Let’s take a closer look at how to approach the task. We’ll begin by discussing what not to do .

How NOT to End Your Speech: What Not to Do

Sure, when your talk is coming to an end you might be feeling relieved to have gotten through what you have to say without any obvious missteps.

It’s understandable if you’re ready to quickly exit stage left, and take your seat again with the audience members. After all, you’ve earned that privilege – right?

This is a natural temptation and another good reason why you really must take the time to write a proper wrap up.

Having said that, when it comes to crafting an effective ending, it’s not quite as simple as it sounds. Here’s what not to do.

end a speech

 Regurgitating remarks

We’ve already mentioned that the ending is the place where you sum up the main message of your speech in some fashion.

However, you don’t want to repeat so much of your talk that your audience’s eyes start to glaze over.

Going on too long about what you’ve already said is a definite no-no. People may just think that you’re doubting their intelligence!

Taking a tangent

As well, you mustn’t go off on a tangent and introduce some new thoughts that are unrelated to what you’ve just spent some time telling listeners.

This will only confuse people.

Furthermore, the participants may second guess what your topic really was all about, and whether they’ve heard you properly.

Stopping abruptly

Take care not to finish abruptly. People need to know by what you say that you’re getting ready to wind things up.

It should not come as a shock that it’s already time for them to applaud.

Trailing off 

You also shouldn’t stop with a whimper, so to speak.

You voice has to remain clear and strong right up until you’ve delivered your last statement. Keep the volume up and don’t mumble!

Offer an apology

Seriously! Don’t do this!

It could be that you believe your speech wasn’t up to your own standards. Maybe you got off track a little, or missed making a minor point that you’d intended.

Whatever it is, your listeners in all likelihood didn’t notice. Even if they did, they’ve already moved on and forgiven you.

Therefore, you certainly don’t want to draw their attention to anything that you felt wasn’t up to par.

how to conclude a speech

12 Best Ways to End a Speech to be Remembered

Be mindful that your final comments are probably going to be the most memorable part of your talk.

As people file out of the auditorium or meeting room, what you said last will be ringing in their ears. In addition, they may be sharing their reaction to your words with others in attendance.

Therefore, you want to leave them with a good impression.

Now that you can appreciate the importance of finishing off your presentation well − and some of the pitfalls to avoid – you’re ready to learn about a number of great ideas for speech endings.

Following are the different ways you can go.

1. Paraphrase the main points

Take a minute to recap the main points of your presentation.

Tell people again what you just told them, but be sure to do it in a very succinct way.

While you shouldn’t just say verbatim what you’ve relayed already, it’s quite acceptable to repeat a phrase or sentence from your opening as a way to reinforce your main point. Whatever you choose, keep it short.

One approach to paraphrasing is to package the information in three points.

It has been shown that patterns of three can have some staying power in the minds of listeners. Here are a few examples that illustrate this:

“...government of the people, by the people, for the people.” – Abraham Lincoln

“I came. I saw. I conquered.” – Julius Caesar

Basically, paraphrasing reinforces the main message of your talk so that those participating are much more likely to bring it to mind later on.

2. Give them a take-away

This approach is somewhat similar to the above idea. It involves giving people the single most important message that you want them to leave with.

Since you’re asking them to focus on only one thought, they’re more apt to commit it to memory.

Plus, boiling the information you’ve just delivered down to a central idea can be very impactful.

lightbulb-method

Listeners will take to heart that there’s one single take-away they should really pay attention to. They’re more likely to recall the main point you made, and even relay it in conversation with colleagues, friends and family.

One very effective method of doing this is to tell your audience upfront that you want them to recall something. For instance, you could preface your point with one of these phrases:

“When you leave here today, I want you to remember . . .”

“If you take anything away from my presentation today, it should be that . . .”

And say your point.

3. Call them to action

This is a very popular way to end a speech and, no wonder, when you think of how it can affect those listening.

Essentially, you’re going to ask people to do something as a result of absorbing your talk.

Maybe they’ve been swept away by the inspiration you’ve demonstrated in telling them a moving story of overcoming adversity. Perhaps they’re intrigued by the new ideas you’ve presented to manage personal stress.

At the end of your speech, the time is ripe to call them to an action of some sort. Here are some examples, using slightly different approaches:

table-topics-tips

“The next time you look at the stars in the night sky, I urge you to think about how incredibly vast is our universe.”

“When you see another television commercial about hunger, are you going to change the channel, or are you going to call the number on the screen and make a donation?”

Demanding something of your audience will cause them to reflect on your presentation and especially so when they next find themselves in the situation you’ve described.

Regardless of whether or not they decide to follow through on what you’ve asked, they’ll be thinking of what you said.

4. Repeat the title

Here’s a simple idea that you might have seen used.

Granted, we’ve already explained why you shouldn’t regurgitate your speech in your closing remarks.

However, just repeating the title of your speech can be a great way to sum up and refocus the audience on what your presentation was about.

Of course, this calls for creating an excellent title that will stand on its own as a representation of your talk.

Moreover, your title could be in the form of a provocative question, or employ an alliteration to make it really interesting and memorable.

5. Position with power

End your speech with a powerful bang by making a bold statement that links back to your talk.

Employ strong words or unique turns of phrase. This can be accomplished by writing out your closing statement and searching for synonyms for certain words that will convey more emotion, or spark increased interest.

Emphasize what you have to say with a confident posture that matches.

confident-speaking-off-the-cuff

Another approach to show your power is to make a grand physical gesture. If, for example, your closing statement is “What I want the whole world to know is . . .” you could spread your arms wide in a circle to suggest that you’re reaching out across the globe.

Listeners will remember your words for the strength and enthusiasm behind them.

6. Use your body language

If you’ve done any public speaking, you’ll already appreciate the importance of experimenting with body language . The right posture and gestures can convey so much!

It’s just as critical to display impactful body language at the end of your speech since this is the last thing people will see.

What you do physically on stage should help your audience recall you for the right reasons.

Certainly, you can take a little bow and then walk confidently away from the podium. However, wouldn’t it make people recall you and what you told them better if you did something different?

Maybe you want to shimmy off stage with a dance move, skip or give a few low sweeping bows while blowing kisses to the audience? Use your imagination and find something that fits with your speech topic .

In the following video, Vikram did a somersault to conclude his speech and the audience went wild! (starts at 6:42)

7. Use a prop or visual

If you’ve brought a prop on stage and referred to it earlier in your speech, bring the attention of your participants back to it as you make your closing remarks.

Perhaps you’ve rolled a little suitcase behind you when you first walked to the podium as a visual about the personal baggage that we all carry. Well, grab the handle and give the case a little twirl to bring the audience’s eyes back to it.

Have you arrived on stage wearing a funny wig? You’ve probably set it aside so as not to distract from your words, but pop it back on your head at the end of your speech to help people make a connection to your entire message.

At the start of the following speech recording, the 2014 World Champion of Public Speaking Dananjaya Hettiarachchi pulled out the petals of a flower and threw them into a trash can. At the end of his speech, he pulled out a whole flower from the trash can to make a point. 

It was a 'wow' moment.

There are other options for leaving people with a visual that they’ll remember. Here are a few:

  • Display a photograph – Try an eye-catching picture on a screen behind you that represents your talk. It could be an image of an endangered species or a clean shoreline if your topic was about the environment, for example.
  • Unveil a hidden prop – Removing a cover from a prop that participants haven’t seen can indelibly lodge it in their mind’s eye (i.e., a scale model of building you’ve spoken about).
  • Project a cartoon – Finish your speech with a funny cartoon or short video. This is entertainment that people really enjoy.
  • Throw something   – You could toss out a few small gifts into the audience, shower the first few rows of people with confetti or do something else entirely.

Don’t forget, your prop or visual aid should relate back to your topic. If you’re talking about a wedding , then a confetti shower could be an unforgettable finish!

8. Surprise them

There are so many amazing ways to do this. The sky might just be the limit!

Your listeners will perk up at the mention of something unexpected and take the time to reflect on how it connects to your topic.

A club member once gave a speech about online Zoom meetings, and I suggested to her to wear a formal attire for her top, and home clothes for her bottom, so that at the end of her speech, she could stand up to reveal that juxtaposition and walk away.

That would be a surprise humorous ending.

Here are a couple of other methods to consider:

  • Reveal an identity   – If your speech relates somehow to your own experience, keeping this information until the end can have people tuning in. On the other hand, there could be someone in the room that you want to introduce as having had a role in your story.
  • State a fact   – End your talk with a startling piece of data that’s unfamiliar to your listeners.
  • Give a timeline   − A variation on offering a fact that can have added oomph is to tell people something that has happened in the world during the time they’ve been listening to you – such as the number of births.

As always, have your surprise flow from the subject of your presentation.

9. Envision the future

Give your audience your take on the future. This will ignite a sense of curiosity, especially if they start to contemplate what it might mean for them personally.

Envisioning the future could be as simple as explaining what, in your mind, comes next or what you suggest needs to happen. Prepare a few words about what action needs to be taken to make a positive change, for instance.

Alternatively, you could forecast a future time when everyone will, or won’t, be doing something. Imagining the end of all wars around the world is one example.

Make your future image compelling with lots of detail. Draw on as many senses as you can to help participants to see, smell and hear your dream for the near or longer term.

You’ll have people quickly trying to connect the dots and the meaning of your speech.

10. Share a story

Polishing off your presentation with a short anecdote is another impactful method.

tall-tales-fantasy-story

It should be a brief story that relates back to your speech. Tell people a tale that illustrates the point of your talk, and ensure that it’s both captivating and relatable.

You might want to give the ending to an anecdote that you spoke about earlier in your presentation, or a piece that just wraps everything up nicely.

When you think about, people will often quickly become engrossed in a story . It makes what you have to say more digestible, and more readily recalled.

11. Show your scholarly side

Construct a noteworthy closing by harnessing the strength of a few novel ideas. The following tips can, for sure, increase the memorability of your speech:

  • Connect a quote − Ending with an inspirational quote, especially if it’s one the audience is familiar with, is a solid option. You can have a bit of fun with it, but be sure that it’s something that those listening can relate to, and not miss any cultural relevance.
  • Rhyme your word s  – You could try your hand at writing a few lines of original poetry, or find something else that fits the bill.
  • Try a metaphor – A metaphor can breathe more life into your final message. Albert Einstein used a metaphor when he said “All religions, arts and sciences are branches of the same tree.”

Any of these ideas will leave your listeners with something catchy, or special, to remember your presentation.

12. Thank them

Here’s another suggestion for a speech ending.

Say a few words of thanks.

You might express your appreciation directly to those in attendance that have been, hopefully, hanging on your every word. Thank them for showing up and giving you their time.

Additionally, you can talk briefly about your appreciation for others who may have invited you to speak or supported your presentation in some way.

This shows people very clearly that you’ve finished speaking.

However, if you had a strong conclusion, I wouldn't suggest this as it would weaken the impact of your conclusion and Call to Action.

How to Choose the Best Ending

Some of the ideas offered might lend themselves more to particular speech purposes. For instance, if your talk is intended to inspire it’s quite appropriate to finish off with a call to action.

And, you might feel more comfortable with certain options and gravitate towards them more readily.

Maybe you’ve already tired one or two of these methods?

Whatever the case, consider how your listeners are likely to respond to these examples, and decide on the ones that will work well with your speech.

Final Thoughts on Concluding a Speech

Once you’ve selected how you’re going to end your talk, prepare your lines .

There’s actually one school of thought that it makes sense to write your ending first and then build your speech from there. So, that’s something you might want to give a shot to.

Ideally, you’ll become practiced enough at public speaking , over time, that you’ll be able to memorize what you have to say. While it doesn’t have to be exactly what you wrote when you drafted your talk , it should be close enough.

In the meantime, your closing remarks are one of the two sections in your speech (the other is your opening) where you absolutely should memorize your lines .

This will help you ace your delivery, especially if you’re trying out a new way to end a speech that’s a little outside your comfort zone.

Happy experimenting!

Logo for University of Wisconsin-Milwaukee

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

8 Effective Introductions and Powerful Conclusions

Learning objectives.

  • Identify the functions of introductions and conclusions.
  • Understand the key parts of an introduction and a conclusion.
  • Explore techniques to create your own effective introductions and conclusions.

conclusion for speech help

Introductions and conclusions can be challenging. One of the most common complaints novice public speakers have is that they simply don’t know how to start or end a speech. It may feel natural to start crafting a speech at the beginning, but it can be difficult to craft an introduction for something which doesn’t yet exist. Many times, creative and effective ideas for how to begin a speech will come to speakers as they go through the process of researching and organizing ideas. Similarly, a conclusion needs to be well considered and leave audience members with a sense of satisfaction.

In this chapter, we will explore why introductions and conclusions are important, and we will identify various ways speakers can create impactful beginnings and endings. There is not a “right” way to start or end a speech, but we can provide some helpful guidelines that will make your introductions and conclusions much easier for you as a speaker and more effective for your audience.

The Importance of an Introduction

conclusion for speech help

The introduction of a speech is incredibly important because it needs to establish the topic and purpose, set up the reason your audience should listen to you and set a precedent for the rest of the speech.  Imagine the first day of a semester long class.  You will have a different perception of the course if the teacher is excited, creative and clear about what is to come then if the teacher recites to you what the class is about and is confused or disorganized about the rest of the semester.  The same thing goes for a speech. The introduction is an important opportunity for the speaker to gain the interest and trust of the audience.

Overall, an effective introduction serves five functions. Let’s examine each of these.

Gain Audience Attention and Interest

The first major purpose of an introduction is to gain your audience’s attention and get them interested in what you have to say. While your audience may know you, this is your speeches’ first impression! One common incorrect assumption beginning speakers make that people will naturally listen because the speaker is speaking. While many audiences may be polite and not talk while you’re speaking, actually getting them to listen and care about what you are saying is a completely different challenge. Think to a time when you’ve tuned out a speaker because you were not interested in what they had to say or how they were saying it.  However, I’m sure you can also think of a time someone engaged you in a topic you wouldn’t have thought was interesting, but because of how they presented it or their energy about the subject, you were fascinated. As the speaker, you have the ability to engage the audience right away.

State the Purpose of Your Speech

The second major function of an introduction is to reveal the purpose of your speech to your audience. Have you ever sat through a speech wondering what the basic point was? Have you ever come away after a speech and had no idea what the speaker was talking about? An introduction is critical for explaining the topic to the audience and justifying why they should care about it. The speaker needs to have an in-depth understanding of the specific focus of their topic and the goals they have for their speech. Robert Cavett, the founder of the National Speaker’s Association, used the analogy of a preacher giving a sermon when he noted, “When it’s foggy in the pulpit, it’s cloudy in the pews.” The specific purpose is the one idea you want your audience to remember when you are finished with your speech. Your specific purpose is the rudder that guides your research, organization, and development of main points. The more clearly focused your purpose is, the easier it will be both for you to develop your speech and your audience to understand your core point. To make sure you are developing a specific purpose, you should be able to complete the sentence: “I want my audience to understand…” Notice that your specific speech purpose is phrased in terms of expected audience responses, not in terms of your own perspective.

Establish Credibility

One of the most researched areas within the field of communication has been Aristotle’s concept of ethos or credibility. First, and foremost, the idea of credibility relates directly to audience perception. You may be the most competent, caring, and trustworthy speaker in the world on a given topic, but if your audience does not perceive you as credible, then your expertise and passion will not matter to them. As public speakers, we need to communicate to our audiences why we are credible speakers on a given topic. James C. McCroskey and Jason J. Teven have conducted extensive research on credibility and have determined that an individual’s credibility is composed of three factors: competence, trustworthiness, and caring/goodwill (McCroskey & Teven, 1999). Competence is the degree to which a speaker is perceived to be knowledgeable or expert in a given subject by an audience member.

The second factor of credibility noted by McCroskey and Teven is trustworthiness or the degree to which an audience member perceives a speaker as honest. Nothing will turn an audience against a speaker faster than if the audience believes the speaker is lying. When the audience does not perceive a speaker as trustworthy, the information coming out of the speaker’s mouth is automatically perceived as deceitful.

Finally, caring/goodwill is the last factor of credibility noted by McCroskey and Teven. Caring/goodwill refers to the degree to which an audience member perceives a speaker as caring about the audience member. As indicated by Wrench, McCroskey, and Richmond, “If a receiver does not believe that a source has the best intentions in mind for the receiver, the receiver will not see the source as credible. Simply put, we are going to listen to people who we think truly care for us and are looking out for our welfare” (Wrench, McCroskey & Richmond, 2008). As a speaker, then, you need to establish that your information is being presented because you care about your audience and are not just trying to manipulate them. We should note that research has indicated that caring/goodwill is the most important factor of credibility. This understanding means that if an audience believes that a speaker truly cares about the audience’s best interests, the audience may overlook some competence and trust issues.

Credibility relates directly to audience perception. You may be the most competent, caring, and trustworthy speaker in the world on a given topic, but if your audience does not perceive you as credible, then your expertise and passion will not matter to them.

Trustworthiness is the degree to which an audience member perceives a speaker as honest.

Caring/goodwill is the degree to which an audience member perceives a speaker as caring about the audience member.

Provide Reasons to Listen

The fourth major function of an introduction is to establish a connection between the speaker and the audience, and one of the most effective means of establishing a connection with your audience is to provide them with reasons why they should listen to your speech. The idea of establishing a connection is an extension of the notion of caring/goodwill. In the chapters on Language and Speech Delivery, we’ll spend a lot more time talking about how you can establish a good relationship with your audience. This relationship starts the moment you step to the front of the room to start speaking.

Instead of assuming the audience will make their own connections to your material, you should explicitly state how your information might be useful to your audience. Tell them directly how they might use your information themselves. It is not enough for you alone to be interested in your topic. You need to build a bridge to the audience by explicitly connecting your topic to their possible needs.

Preview Main Ideas

The last major function of an introduction is to preview the main ideas that your speech will discuss. A preview establishes the direction your speech will take. We sometimes call this process signposting because you’re establishing signs for audience members to look for while you’re speaking. In the most basic speech format, speakers generally have three to five major points they plan on making. During the preview, a speaker outlines what these points will be, which demonstrates to the audience that the speaker is organized.

A study by Baker found that individuals who were unorganized while speaking were perceived as less credible than those individuals who were organized (Baker, 1965). Having a solid preview of the information contained within one’s speech and then following that preview will help a speaker’s credibility. It also helps your audience keep track of where you are if they momentarily daydream or get distracted.

Putting Together a Strong Introduction

conclusion for speech help

Now that we have an understanding of the functions of an introduction, let’s explore the details of putting one together.  As with all aspects of a speech, these may change based on your audience, circumstance, and topic.  But this will give you a basic understanding of the important parts of an intro, what they do, and how they work together.

Attention Getting Device

An attention-getter is the device a speaker uses at the beginning of a speech to capture an audience’s interest and make them interested in the speech’s topic. Typically, there are four things to consider in choosing a specific attention-getting device:

  • Topic and purpose of the speech
  • Appropriateness or relevance to the audience

First, when selecting an attention-getting device is considering your speech topic and purpose. Ideally, your attention-getting device should have a relevant connection to your speech. Imagine if a speaker pulled condoms out of his pocket, yelled “Free sex!” and threw the condoms at the audience.  This act might gain everyone’s attention, but would probably not be a great way to begin a speech about the economy. Thinking about your topic because the interest you want to create needs to be specific to your subject.  More specifically, you want to consider the basic purpose of your speech. When selecting an attention getter, you want to make sure that you select one that corresponds with your basic purpose. If your goal is to entertain an audience, starting a speech with a quotation about how many people are dying in Africa each day from malnutrition may not be the best way to get your audience’s attention. Remember, one of the goals of an introduction is to prepare your audience for your speech . If your attention-getter differs drastically in tone from the rest of your speech the disjointedness may cause your audience to become confused or tune you out completely.

Possible Attention Getters

These will help you start brainstorming ideas for how to begin your speech.  While not a complete list, these are some of the most common forms of attention-getters:

  • Reference to Current Events
  • Historical Reference
  • Startling Fact
  • Rhetorical Question
  • Hypothetical Situation
  • Demonstration
  • Personal Reference
  • Reference to Audience
  • Reference to Occasion

Second, when selecting an attention-getting device, you want to make sure you are being appropriate and relevant to your specific audience. Different audiences will have different backgrounds and knowledge, so you should keep your audience in mind when determining how to get their attention. For example, if you’re giving a speech on family units to a group of individuals over the age of sixty-five, starting your speech with a reference to the television show Gossip Girl may not be the best idea because the television show may not be relevant to that audience.

Finally, the last consideration involves the speech occasion. Different occasions will necessitate different tones or particular styles or manners of speaking. For example, giving a eulogy at a funeral will have a very different feel than a business presentation. This understanding doesn’t mean certain situations are always the same, but rather taking into account the details of your circumstances will help you craft an effective beginning to your speech.  When selecting an attention-getter, you want to make sure that the attention-getter sets the tone for the speech and situation.

Tones are particular styles or manners of speaking determined by the speech’s occasion.

Link to Topic

The link to the topic occurs when a speaker demonstrates how an attention-getting device relates to the topic of a speech. This presentation of the relationship works to transition your audience from the attention getter to the larger issue you are discussing.  Often the attention-getter and the link to the topic are very clear. But other times, there may need to be a more obvious connection between how you began your attention-getting device and the specific subject you are discussing.  You may have an amazing attention-getter, but if you can’t connect it to the main topic and purpose of your speech, it will not be as effective.

Significance

Once you have linked an attention-getter to the topic of your speech, you need to explain to your audience why your topic is important and why they should care about what you have to say. Sometimes you can include the significance of your topic in the same sentence as your link to the topic, but other times you may need to spell out in one or two sentences why your specific topic is important to this audience.

Thesis Statement

A thesis statement is a short, declarative sentence that states the purpose, intent, or main idea of a speech. A strong, clear thesis statement is very valuable within an introduction because it lays out the basic goal of the entire speech. We strongly believe that it is worthwhile to invest some time in framing and writing a good thesis statement. You may even want to write a version of your thesis statement before you even begin conducting research for your speech in order to guide you. While you may end up rewriting your thesis statement later, having a clear idea of your purpose, intent, or main idea before you start searching for research will help you focus on the most appropriate material.

Preview of Speech

The final part of an introduction contains a preview of the major points to be covered by your speech. I’m sure we’ve all seen signs that have three cities listed on them with the mileage to reach each city. This mileage sign is an indication of what is to come. A preview works the same way. A preview foreshadows what the main body points will be in the speech. For example, to preview a speech on bullying in the workplace, one could say, “To understand the nature of bullying in the modern workplace, I will first define what workplace bullying is and the types of bullying, I will then discuss the common characteristics of both workplace bullies and their targets, and lastly, I will explore some possible solutions to workplace bullying.” In this case, each of the phrases mentioned in the preview would be a single distinct point made in the speech itself. In other words, the first major body point in this speech would examine what workplace bullying is and the types of bullying; the second major body point in this speech would discuss the characteristics of both workplace bullies and their targets; and lastly, the third body point in this speech would explore some possible solutions to workplace bullying.

Putting it all together

The importance of introductions often leads speakers to work on them first, attending to every detail. While it is good to have some ideas and notes about the intro, specifically the thesis statement, it is often best to wait until the majority of the speech is crafted before really digging into the crafting of the introduction.  This timeline may not seem intuitive, but remember, the intro is meant to introduce your speech and set up what is to come.  It is difficult to introduce something that you haven’t made yet.  This is why working on your main points first can help lead to an even stronger introduction.

Why Conclusions Matter

A puzzle with one missing piece

Willi Heidelbach – Puzzle2 – CC BY 2.0.

As public speaking professors and authors, we have seen many students give otherwise good speeches that seem to fall apart at the end. We’ve seen students end their three main points by saying things such as “OK, I’m done”; “Thank God that’s over!”; or “Thanks. Now what? Do I just sit down?” It’s understandable to feel relief at the end of a speech, but remember that as a speaker, your conclusion is the last chance you have to drive home your ideas. When a speaker opts to end the speech with an ineffective conclusion, or no conclusion at all, the speech loses the energy that’s been created, and the audience is left confused and disappointed. Instead of falling prey to emotional exhaustion, remind yourself to keep your energy up as you approach the end of your speech, and plan ahead so that your conclusion will be an effective one.

Of course, a good conclusion will not rescue a poorly prepared speech. Thinking again of the chapters in a novel, if one bypasses all the content in the middle, the ending often isn’t very meaningful or helpful. So to take advantage of the advice in this chapter, you need to keep in mind the importance of developing a speech with an effective introduction and an effective body. If you have these elements, you will have the foundation you need to be able to conclude effectively. Just as a good introduction helps bring an audience member into the world of your speech, and a good speech body holds the audience in that world, a good conclusion helps bring that audience member back to the reality outside of your speech.

In this section, we’re going to examine the functions fulfilled by the conclusion of a speech. A strong conclusion serves to signal the end of the speech and helps your listeners remember your speech.

Signals the End

The first thing a good conclusion can do is to signal the end of a speech. You may be thinking that showing an audience that you’re about to stop speaking is a “no brainer,” but many speakers don’t prepare their audience for the end. When a speaker just suddenly stops speaking, the audience is left confused and disappointed. Instead, we want to make sure that audiences are left knowledgeable and satisfied with our speeches. In the next section, we’ll explain in great detail about how to ensure that you signal the end of your speech in a manner that is both effective and powerful.

Aids Audience’s Memory of Your Speech

The second reason for a good conclusion stems out of some research reported by the German psychologist Hermann Ebbinghaus back in 1885 in his book Memory: A Contribution to Experimental Psychology (Ebbinghaus, 1885). Ebbinghaus proposed that humans remember information in a linear fashion, which he called the serial position effect. He found an individual’s ability to remember information in a list (e.g. a grocery list, a chores list, or a to-do list) depends on the location of an item on the list. Specifically, he found that items toward the top of the list and items toward the bottom of the list tended to have the highest recall rates. The serial position effect finds that information at the beginning of a list (primacy) and information at the end of the list (recency) are easier to recall than information in the middle of the list.

So what does this have to do with conclusions? A lot! Ray Ehrensberger wanted to test Ebbinghaus’ serial position effect in public speaking. Ehrensberger created an experiment that rearranged the ordering of a speech to determine the recall of information (Ehrensberger, 1945). Ehrensberger’s study reaffirmed the importance of primacy and recency when listening to speeches. In fact, Ehrensberger found that the information delivered during the conclusion (recency) had the highest level of recall overall.

Steps of a Conclusion

Old concrete steps

Matthew Culnane – Steps – CC BY-SA 2.0.

In the previous sections, we discussed the importance a conclusion has on a speech. In this section, we’re going to examine the three steps to building an effective conclusion.

Restatement of the Thesis

Restating a thesis statement is the first step to a powerful conclusion. As we explained earlier, a thesis statement is a short, declarative sentence that states the purpose, intent, or main idea of a speech. When we restate the thesis statement at the conclusion of our speech, we’re attempting to reemphasize what the overarching main idea of the speech has been. Suppose your thesis statement was, “I will analyze Barack Obama’s use of lyricism in his July 2008 speech, ‘A World That Stands as One.’” You could restate the thesis in this fashion at the conclusion of your speech: “In the past few minutes, I have analyzed Barack Obama’s use of lyricism in his July 2008 speech, ‘A World That Stands as One.’” Notice the shift in tense. The statement has gone from the future tense (this is what I will speak about) to the past tense (this is what I have spoken about). Restating the thesis in your conclusion reminds the audience of the main purpose or goal of your speech, helping them remember it better.

Review of Main Points

After restating the speech’s thesis, the second step in a powerful conclusion is to review the main points from your speech. One of the biggest differences between written and oral communication is the necessity of repetition in oral communication. When we preview our main points in the introduction, effectively discuss and make transitions to our main points during the body of the speech, and review the main points in the conclusion, we increase the likelihood that the audience will retain our main points after the speech is over.

In the introduction of a speech, we deliver a preview of our main body points, and in the conclusion, we deliver a review . Let’s look at a sample preview:

In order to understand the field of gender and communication, I will first differentiate between the terms biological sex and gender. I will then explain the history of gender research in communication. Lastly, I will examine a series of important findings related to gender and communication.

In this preview, we have three clear main points. Let’s see how we can review them at the conclusion of our speech:

Today, we have differentiated between the terms biological sex and gender, examined the history of gender research in communication, and analyzed a series of research findings on the topic.
In the past few minutes, I have explained the difference between the terms “biological sex” and “gender,” discussed the rise of gender research in the field of communication, and examined a series of groundbreaking studies in the field.

Notice that both of these conclusions review the main points initially set forth. Both variations are equally effective reviews of the main points, but you might like the linguistic turn of one over the other. Remember, while there is a lot of science to help us understand public speaking, there’s also a lot of art as well. You are always encouraged to choose the wording that you think will be most effective for your audience.

Concluding Device

The final part of a powerful conclusion is the concluding device. A concluding device is a final thought you want your audience members to have when you stop speaking. It also provides a definitive sense of closure to your speech. One of the authors of this text often makes an analogy between a gymnastics dismount and the concluding device in a speech. Just as a gymnast dismounting the parallel bars or balance beam wants to stick the landing and avoid taking two or three steps, a speaker wants to “stick” the ending of the presentation by ending with a concluding device instead of with, “Well, umm, I guess I’m done.” Miller observed that speakers tend to use one of ten concluding devices when ending a speech (Miller, 1946). The rest of this section is going to examine these ten concluding devices and one additional device that we have added.

Conclude with a Challenge

The first way that Miller found that some speakers end their speeches is with a challenge. A challenge is a call to engage in some activity that requires a special effort. In a speech on the necessity of fund-raising, a speaker could conclude by challenging the audience to raise 10 percent more than their original projections. In a speech on eating more vegetables, you could challenge your audience to increase their current intake of vegetables by two portions daily. In both of these challenges, audience members are being asked to go out of their way to do something different that involves effort on their part.

Conclude with a Quotation

A second way you can conclude a speech is by reciting a quotation relevant to the speech topic. When using a quotation, you need to think about whether your goal is to end on a persuasive note or an informative note. Some quotations will have a clear call to action, while other quotations summarize or provoke thought. For example, let’s say you are delivering an informative speech about dissident writers in the former Soviet Union. You could end by citing this quotation from Alexander Solzhenitsyn: “A great writer is, so to speak, a second government in his country. And for that reason, no regime has ever loved great writers” (Solzhenitsyn, 1964). Notice that this quotation underscores the idea of writers as dissidents, but it doesn’t ask listeners to put forth the effort to engage in any specific thought process or behavior. If, on the other hand, you were delivering a persuasive speech urging your audience to participate in a very risky political demonstration, you might use this quotation from Martin Luther King Jr.: “If a man hasn’t discovered something that he will die for, he isn’t fit to live” (King, 1963). In this case, the quotation leaves the audience with the message that great risks are worth taking, that they make our lives worthwhile, and that the right thing to do is to go ahead and take that great risk.

Conclude with a Summary

When a speaker ends with a summary, they are simply elongating the review of the main points. While this may not be the most exciting concluding device, it can be useful for information that was highly technical or complex or for speeches lasting longer than thirty minutes. Typically, for short speeches (like those in your class), this summary device should be avoided.

Conclude by Visualizing the Future

The purpose of a conclusion that refers to the future is to help your audience imagine the future you believe can occur. If you are giving a speech on the development of video games for learning, you could conclude by depicting the classroom of the future where video games are perceived as true learning tools and how those tools could be utilized. More often, speakers use visualization of the future to depict how society would be, or how individual listeners’ lives would be different if the speaker’s persuasive attempt worked. For example, if a speaker proposes that a solution to illiteracy is hiring more reading specialists in public schools, the speaker could ask her or his audience to imagine a world without illiteracy. In this use of visualization, the goal is to persuade people to adopt the speaker’s point of view. By showing that the speaker’s vision of the future is a positive one, the conclusion should help to persuade the audience to help create this future.

Conclude with an Appeal for Action

Probably the most common persuasive concluding device is the appeal for action or the call to action. In essence, the appeal for action occurs when a speaker asks their audience to engage in a specific behavior or change in thinking. When a speaker concludes by asking the audience “to do” or “to think” in a specific manner, the speaker wants to see an actual change. Whether the speaker appeals for people to eat more fruit, buy a car, vote for a candidate, oppose the death penalty, or sing more in the shower, the speaker is asking the audience to engage in action.

One specific type of appeal for action is the immediate call to action. Whereas some appeals ask for people to engage in behavior in the future, an immediate call to action asks people to engage in behavior right now. If a speaker wants to see a new traffic light placed at a dangerous intersection, he or she may conclude by asking all the audience members to sign a digital petition right then and there, using a computer the speaker has made available ( http://www.petitiononline.com ). Here are some more examples of immediate calls to action:

  • In a speech on eating more vegetables, pass out raw veggies and dip at the conclusion of the speech.
  • In a speech on petitioning a lawmaker for a new law, provide audience members with a prewritten e-mail they can send to the lawmaker.
  • In a speech on the importance of using hand sanitizer, hand out little bottles of hand sanitizer and show audience members how to correctly apply the sanitizer.
  • In a speech asking for donations for a charity, send a box around the room asking for donations.

These are just a handful of different examples we’ve seen students use in our classrooms to elicit an immediate change in behavior. These immediate calls to action may not lead to long-term change, but they can be very effective at increasing the likelihood that an audience will change behavior in the short term.

Conclude by Inspiration

By definition, the word inspire means to affect or connect with someone emotionally. Both affect and arouse have strong emotional connotations. The ultimate goal of an inspiration concluding device is similar to an “appeal for action,” but the ultimate goal is more lofty or ambiguous. The goal is to stir someone’s emotions in a specific manner. Maybe a speaker is giving an informative speech about the prevalence of domestic violence in our society today. That speaker could end the speech by reading Paulette Kelly’s powerful poem “I Got Flowers Today.” “I Got Flowers Today” is a poem that evokes strong emotions because it’s about an abuse victim who received flowers from her abuser every time she was victimized. The poem ends by saying, “I got flowers today… Today was a special day. It was the day of my funeral. Last night he killed me” (Kelly, 1994).

Conclude with Advice

The next concluding device is one that should be used primarily by speakers who are recognized as expert authorities on a given subject. Advice is a speaker’s opinion about what should or should not be done. The problem with opinions is that everyone has one, and one person’s opinion is not necessarily any more correct than another’s. There needs to be a really good reason for your opinion. Your advice should matter to your audience. If, for example, you are an expert in nuclear physics, you might conclude a speech on energy by giving advice about the benefits of nuclear energy.

Conclude by Proposing a Solution

Another way a speaker can conclude a speech powerfully is to offer a solution to the problem discussed within a speech. For example, perhaps a speaker has been discussing the problems associated with the disappearance of art education in the United States. The speaker could then propose a solution for creating more community-based art experiences for school children as a way to fill this gap. Although this can be a compelling conclusion, a speaker must ask themselves whether the solution should be discussed in more depth as a stand-alone main point within the body of the speech so that audience concerns about the proposed solution may be addressed.

Conclude with a Question

Another way you can end a speech is to ask a rhetorical question that forces the audience to ponder an idea. Maybe you are giving a speech on the importance of the environment, so you end the speech by saying, “Think about your children’s future. What kind of world do you want them raised in? A world that is clean, vibrant, and beautiful—or one that is filled with smog, pollution, filth, and disease?” Notice that you aren’t asking the audience to verbally or nonverbally answer the question. The goal of this question is to force the audience into thinking about what kind of world they want for their children.

Conclude with a Reference to Audience

The last concluding device discussed by Miller (1946) was a reference to one’s audience. This concluding device is when a speaker attempts to answer the audience question, “What’s in it for me?” The goal of this concluding device is to spell out the direct benefits a behavior or thought change has for audience members. For example, a speaker talking about stress reduction techniques could conclude by listing all the physical health benefits stress reduction offers (e.g. improved reflexes, improved immune system, improved hearing, reduction in blood pressure). In this case, the speaker is spelling out why audience members should care. They’re telling the audience what’s in it for them!

Connect to your Introduction

Finally, one tactic a speaker often uses is to link the introduction of the speech to the conclusion.  For example, if you began your speech with a quotation, your conclusion may refer back to that person’s words in respect to what your audience has learned throughout your speech.  While not always necessary, linking back to your introduction can provide a feeling of coming full circle for your audience.  The repetitive nature can also help aid in remembering your speech and topic.  However, you don’t want to just repeat. Instead, you want to utilize similar aspects of your attention getter to illustrate growth or movement from the beginning of your speech to the end.

A concluding device is a final thought you want your audience members to have when you stop speaking.

A challenge is a call to engage in some activity that requires special effort.

An  appeal for action occurs when a speaker asks their audience to engage in a specific behavior or change in thinking.

An immediate call to action asks people to engage in behavior right now.

Inspire means to affect or connect with someone emotionally.

Advice is a speaker’s opinion about what should or should not be done.

Informative versus Persuasive Conclusions

As you read through the ten possible ways to conclude a speech, hopefully, you noticed that some of the methods are more appropriate for persuasive speeches and others are more appropriate for informative speeches. To help you choose appropriate conclusions for informative, persuasive, or entertaining speeches, we’ve created a table to help you quickly identify suitable concluding devices.

Your Speech Purpose and Concluding Devices

Ebbinghaus, H. (1885). Memory: A contribution to experimental psychology [Online version]. Retrieved from http://psychclassics.yorku.ca/Ebbinghaus/index.htm .

Ehrensberger, R. (1945). An experimental study of the relative effectiveness of certain forms of emphasis in public speaking. Speech Monographs, 12 , 94–111. doi: 10.1080/03637754509390108.

Kelly, P. (1994). I got flowers today. In C. J. Palmer & J. Palmer, Fire from within . Painted Post, NY: Creative Arts & Science Enterprises.

King, M. L. (1963, June 23). Speech in Detroit. Cited in Bartlett, J., & Kaplan, J. (Eds.), Bartlett’s familiar quotations (6th ed.). Boston, MA: Little, Brown & Co., p. 760.

Miller, E. (1946). Speech introductions and conclusions. Quarterly Journal of Speech, 32 , 181–183.

Solzhenitsyn, A. (1964). The first circle. New York: Harper & Row. Cited in Bartlett, J., & Kaplan, J. (Eds.), Bartlett’s familiar quotations (6th ed.). Boston, MA: Little, Brown & Co., p. 746.

Stand up, Speak out Copyright © 2017 by Josh Miller; Marnie Lawler-Mcdonough; Megan Orcholski; Kristin Woodward; Lisa Roth; and Emily Mueller is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Share This Book

Logo for College of DuPage Digital Press

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

68 Structuring the Conclusion and Examples

Learning Objectives

After reading this chapter, the student will be able to:

  • Recognize the functions of introductions and conclusions.
  • Identify the primary elements of a speech introduction.
  • Identify the primary elements of a speech conclusion.
  • Construct introductions and conclusions.

Structuring the Conclusion

Similar to the introduction, the conclusion has three specific elements that you will want to incorporate in order to make it as strong as possible. Given the nature of these elements and what they do, these should generally be incorporated into your conclusion in the order they are presented below.

Element 1: Signal the End

The first thing a good conclusion should do is to signal the end of a speech. You may be thinking that telling an audience that you’re about to stop speaking is a “no brainer,” but many speakers really don’t prepare their audience for the end. When a speaker just suddenly stops speaking, the audience is left confused and disappointed. Instead, you want to make sure that audiences are left knowledgeable and satisfied with your speech. In a way, it gives them time to begin mentally organizing and cataloging all the points you have made for further consideration later.

Generally, the easiest way to signal that it is the end of your speech is to begin your conclusion with the words, “In conclusion.” Similarly, “In summary” or “To conclude” work just as well. While these may seem very blunt ways of communicating the end of your speech to the audience, you want it to be extremely clear to everyone that you are wrapping things up. Certainly you can choose to employ more elegant, interesting, or creative language here, but you then run the risk of the audience not catching on to the fact that your speech is ending.

On the other hand, saying “In conclusion” (and definitely saying it more than once) can have an unintended negative effect. The audience may figure you are finished and turn you off, sort of like how we get up and leave during the credits in a movie. Therefore, you can also go straight to the summary, which is Element 2.

Element 2: Restate Main Points

In the introduction of a speech you delivered a preview of your main points; now in the conclusion you will deliver a review. One of the biggest differences between written and oral communication is the necessity of repetition in oral communication (the issue of “planned redundancy” again). When you preview your main points in the introduction, effectively discuss and make transitions to your main points during the body of the speech, and finally, review the main points in the conclusion, you increase the likelihood that the audience will understand and retain your main points after the speech is over. Remember, your English instructor can re-read your essays as many times as he or she wants, but your audience – and your instructor – only have one opportunity to catch and remember the points you are trying to get across in your speech.

Because you are trying to remind the audience of your main points, you want to be sure not to bring up any new material or ideas. For example, if you said, “There are several other issues related to this topic, such as…but I don’t have time for them,” that would make the audience confused and perhaps wonder why you did not address those in the body section. Or if you were giving a persuasive speech on wind energy and you ended with, “Wind energy is the energy of the future, but there are still a few problems with it, such as noise and killing lots of birds,” you are bringing up a counter-argument that should have been dealt with in the body of the speech.

This is a good place to remind you that the introduction, preview, transitions, and conclusion are for helping the audience be interested and prepared to listen, to retain, and to follow your speech. The conclusion is too late for that. The hard core facts and content are in the body. If you are tempted to cram lots of material into the conclusion, that is not the place for it, nor is it the place to provide the important steps to a solution.

As you progress as a public speaker, you will want to work on rephrasing your summary statement so that it does not sound like an exact repeat of the preview. For example, if your preview was:

The three arguments in favor of medical marijuana that I will present are that it would make necessary treatments available to all, it would cut down on the costs to law enforcement, and it would bring revenue to state budgets.

Your summary might be:

In the minutes we’ve had together, I have shown you that approving medical marijuana in our state will greatly help persons with a variety of chronic and severe conditions. Also, funds spent on law enforcement to find and convict legitimate marijuana users would go down as revenues from medical marijuana to the state budget would go up.

Element 3: Clincher

The third element of your conclusion is the clincher , or something memorable with which to conclude your speech. The clincher is sometimes referred to as a Concluding Device. These are the very last words you will say in your speech, so you need to make them count. This is the last thing your audience will hear, so you want to make it good. In a certain way, you might think of your speech as a nice dinner at a fancy restaurant: the introduction is the appetizer that gets everyone ready for the main course, the body section is the “meat and vegetables,” and the conclusion is like dessert. But have you ever had a nice meal that ended with a dessert that didn’t really taste good? Regardless of how good the rest of the meal was, you probably walked away thinking, It was okay, but I just remember not liking it at the end . A good clincher prevents your audience from thinking that way, and in fact can even make an audience remember a speech more favorably.

something memorable with which to conclude your speech

In many ways the clincher is like the inverse of the attention-getter. You want to start the speech off with something strong, and you want to end the speech with something strong. To that end, similar to what we discussed above with attention getters, there are a number of ways you can make your clincher strong and memorable.

Conclude with a Challenge

One way you can end your speech is with a challenge. A challenge is a call to engage in some kind of activity that requires a special effort. In a speech on the necessity of fund-raising, a speaker could conclude by challenging the audience to raise 10 percent more than their original projections. In a speech on eating more vegetables, you could challenge your audience to increase their current intake of vegetables by two portions daily. In both of these challenges, audience members are being asked to go out of their way to do something different that involves effort on their part.

In a challenge, try to make it aspirational but reasonable. The challenge should be something they can strive for but not see as something impossible. Two or three more servings a day of fruits and vegetables is reasonable, but six probably would be seen as too much.

In the same category as a challenge, probably the most common persuasive concluding device is the appeal for action or the call to action. In essence, the appeal for action occurs when a speaker asks her or his audience to engage in a specific behavior. When a speaker concludes by asking the audience “to do” something, the speaker wants to see an actual change. Whether the speaker appeals for people to eat more fruit, buy a car, vote for a candidate, oppose the death penalty, get more sleep, or sing more in the shower, the speaker is asking the audience to engage in action.

One specific type of appeal for action is the immediate call to action. Whereas some appeals ask for people to engage in behavior in the future, the immediate call to action asks people to engage in behavior right now. If a speaker wants to see a new traffic light placed at a dangerous intersection, he or she may conclude by asking all the audience members to sign a digital petition right then and there, using a computer the speaker has made available. For a speech on eating more vegetables, pass out raw veggies and dip at the conclusion of the speech; someone giving a speech on petitioning a lawmaker for a new law could provide audience members with a prewritten e-mail they can send to the lawmaker.

If you are giving a persuasive speech about a solution to a problem, you should not relegate the call to action to the very end of the speech. It should probably be a main point where you can deal with the steps and specifics of the solution in more detail. For example, perhaps a speaker has been discussing the problems associated with the disappearance of art education in the United States. The speaker could then propose a solution of creating more community-based art experiences for school children as a way to fill this gap. Although this can be an effective conclusion, a speaker must ask herself or himself whether the solution should be discussed in more depth as a stand-alone main point within the body of the speech so that audience concerns about the proposed solution may be addressed.

Conclude with a Quotation

Another way you can conclude a speech is by providing a quotation relevant to the speech topic. When using a quotation, you need to think about whether your goal is to end on a persuasive note or an informative note. Some quotations will have a clear call to action, while other quotations summarize or provoke thought. For example, let’s say you are delivering an informative speech about dissident writers in the former Soviet Union. You could end by citing this quotation from Alexander Solzhenitsyn: “A great writer is, so to speak, a second government in his country. And for that reason no regime has ever loved great writers.”

Notice that this quotation underscores the idea of writers as dissidents, but it doesn’t ask listeners to put forth effort to engage in any specific thought process or behavior. If, on the other hand, you were delivering a persuasive speech urging your audience to sponsor a child in a developing country for $40 per month, you might use this quotation by Forest Witcraft:

“A hundred years from now it will not matter what my bank account was, the sort of house I lived in, or the kind of car I drove. But the world may be different, because I was important in the life of a child.”

In this case, the quotation leaves the audience with the message that monetary sacrifices are worth taking, that they make our lives worthwhile, and that the right thing to do is to go ahead and make that sacrifice.

Conclude by Visualizing the Future

The purpose of a conclusion that refers to the future is to help your audience imagine the future you believe can occur. If you are giving a speech on the development of video games for learning, you could conclude by depicting the classroom of the future where video games are perceived as true learning tools. More often, speakers use visualization of the future to depict how society or how individual listeners’ lives would be different, if the speaker’s persuasive attempt worked. For example, if a speaker proposes that a solution to illiteracy is hiring more reading specialists in public schools, the speaker could ask her or his audience to imagine a world without illiteracy. In this use of visualization, the goal is to persuade the audience to adopt the speaker’s point of view. By showing that the speaker’s vision of the future is a positive one, the conclusion should help to persuade the audience to help create this future.

Conclude by Inspiration

By definition, the word inspire means to affect or arouse someone. Both affect and arouse have strong emotional connotations. The ultimate goal of an inspirational concluding device is similar to an “appeal for action” but the ultimate goal is more lofty or ambiguous; the goal is to stir someone’s emotions in a specific manner. This is done by sharing a story, poem, or quotation that appeals to the audience basic values and therefore appeals to emotions. Stories or allusions to “underdogs” who overcame obstacles to achieve something worthwhile or those who make sacrifices for the good of others can help inspire. You probably know of such stories (Olympic athletes and a well-known figure such as Captain Sullenberg are examples) that would be of value, as long as they are relevant to your topic and purpose. Poetry is sometimes used to inspire, but you want to use a short passage (eight lines or less) of poetry that is clear to the audience.

to affect or arouse someone’s emotions in a specific, positive manner

Conclude with a Question

Another way you can end a speech is to ask a rhetorical question that forces the audience to ponder an idea. Maybe you are giving a speech on the importance of the environment, so you end the speech by saying, “Think about your children’s future. What kind of world do you want them raised in? A world that is clean, vibrant, and beautiful—or one that is filled with smog, pollution, filth, and disease?” Notice that you aren’t actually asking the audience to verbally or nonverbally answer the question; the goal of this question is to force the audience into thinking about what kind of world they want for their children.

Refer Back to the Introduction

This method provides a good sense of closure to the speech and can be one of the most effective methods. If you started the speech with a startling statistic or fact, such as “Last year, according to the official website of the American Humane Society, four million pets were euthanized in shelters in the United States,” in the end you could say, “Remember that shocking number of four million euthanized pets? With your donation of time or money to the Northwest Georgia Rescue Shelter, you can help lower that number in our region.”

Conclude with an Anecdote or Personal Story

As with your attention getter, a brief story can be a strong way to conclude. However, it must be relevant and not go on too long. Combining this method and the previous one, you might finish telling a story that you started in the introduction as your clincher. This method is probably better with persuasive speeches where you want to end with a strong emotional appeal.

Conclude with a Reference to Audience or Audience Self-Interest

The last concluding device involves a direct reference to your audience. This concluding device is used when a speaker attempts to answer the basic audience question, “What’s in it for me?” (the WIIFM question). The goal of this concluding device is to spell out the direct benefits a behavior or thought change has for audience members. For example, a speaker talking about stress reduction techniques could conclude by clearly listing all the physical health benefits stress reduction offers (e.g., improved reflexes, improved immune system, improved hearing, reduction in blood pressure). In this case, the speaker is clearly spelling out why audience members should care about the topic and what’s in it for them.

Informative versus Persuasive Conclusions

As you read through the above possible ways to conclude a speech, hopefully you noticed that some of the methods are more appropriate for persuasive speeches and others are more appropriate for informative speeches. An appeal to action, for example, may not be appropriate for an informative speech since asking your audience to do something often borders on persuasion, which isn’t what an informative speech is intended to do. Similarly, if your persuasive speech is on the importance of voting in the next local election, an appeal to action clincher would probably be one of your stronger options.

8.5 – Examples of Conclusions

Here are two examples of conclusions. More examples can be found on the outlines at the ends of Chapters 12, 13, and 15.

Informative Speech Conclusion

Topic: Anxiety

Anxiety is a complex emotion that afflicts people of all ages and social backgrounds and is experienced uniquely by each individual. We have seen that there are multiple symptoms, causes, and remedies, all of which can often be related either directly or indirectly to cognitive behaviors. While most people do not enjoy anxiety, it seems to be part of the universal human experience, so realize that you are not alone, but also realize that you are not powerless against it. With that said, the following quote, attributed to an anonymous source, could not be more true, “Worry does not relieve tomorrow of its stress; it merely empties today of its strength.”

Persuasive Speech Conclusion

Topic: Adopting a Rescue Animal

I believe you should adopt a rescue animal because it helps stop forms of animal cruelty, you can add a healthy companion to your home, and it is a relatively simple process that can save a life. Each and every one of you should go to your nearest animal shelter, which may include the Catoosa Citizens for Animal Care, the Humane Society of NWGA in Dalton, the Murray County Humane Society, or the multiple other shelters in the area to bring a new animal companion into your life. I’ll leave you with a paraphrased quote from Deborah Jacobs’s article “Westminster Dog Show Junkie” on Forbes.com: “You may start out thinking that you are rescuing the animal, and ultimately find that the animal rescues you right back.”

Something to Think About

Read out loud one of the example introductions earlier in the chapter, and time your reading. If an introduction should not be longer than about 10%-15% of the total speech time, how long would the speech attached to this introduction be? (You’ll have to do the math!) If you had to give a shorter speech using this introduction, how would you edit it to make it for the time limit but still be an effective introduction?

Final Note: If you are wondering about the photo at the beginning of this chapter, it is of the headstone of poet Emily Dickinson in Amherst, Massachusetts. Her parting words, as shown on the marker, were “Called Back.” That was her “life” conclusion. One of the authors is a huge Emily Dickinson fan, took the photo on a trip to New England, and loves to include quotations from her poetry.

Exploring Communication in the Real World Copyright © 2020 by Chris Miller is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Share This Book

Module 7: Refining your Speech

Purpose of a speech conclusion, learning objectives.

Explain the purpose of a speech conclusion.

Just as the introduction is one of the most important aspects of a successful speech, so too is the conclusion. The primary recency effect is the idea that people are more likely to recall and formulate opinions based on the first and last pieces of information they listen to. While a well-crafted introduction and conclusion will not outweigh a poorly composed speech, the primary recency effect does place critical importance on a presentation’s introduction and conclusion.

President obama dropping the mic

Don’t end with a mic drop. It was funny when President Obama did it at the 2016 White House Correspondents’ Dinner, but it’s become a cliché since then. Plus, microphones are expensive, and they tend to break when dropped.

The purpose of a conclusion is to briefly summarize your speech, to leave the audience with a clear takeaway, and to signal the end of your speech. Ending a speech with “So…that’s it” or “OK, I’m done” is unacceptable. It is also unacceptable to introduce a new idea in your conclusion. A conclusion must be clear, memorable, and brief. How brief? No more than 5–10% of the total speech. In that time, you must achieve three goals.

Goal 1: Review main points

A conclusion should include a clear review of the main points of the speech. The purpose is to remind the audience of the main ideas that were covered in the speech. To bolster recall, follow these two rules:

  • Use the exact same language and name for each main point that was used in the overall preview from the introduction, avoiding the mention of any sub-points or digressions.
  • Review the main points in the order in which they were presented.

Goal 2: Restate the topic

Repetition is a good thing in a speech. Just as you prepared them to listen to your speech in support of your thesis in your introduction, it is important to bring them back to the singular purpose and idea of your speech now that you have presented your key points and supporting ideas.

Goal 3: Provide a lasting thought

Your conclusion should clearly indicate the end of your speech. The last thing a speaker says should set the tone, motivation, or intrigue that the audience should take away from having listened to the presentation. To help you do so, the next page will outline useful attention-getting strategies for your conclusion.

  • Mic Drop (Screen grab). Provided by : C-Span. Located at : https://www.youtube.com/watch?v=hA5ezR0Kh80 . License : All Rights Reserved . License Terms : Fair Use
  • Purpose of a Speech Conclusion. Authored by : Anne Fleischer with Lumen Learning. License : CC BY: Attribution

Footer Logo Lumen Waymaker

Logo for M Libraries Publishing

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

11.1 Why Conclusions Matter

Learning objectives.

  • Understand the basic benefits of a strong conclusion.
  • Explain the serial position effect and its importance on public speaking.

A puzzle with one missing piece

Willi Heidelbach – Puzzle2 – CC BY 2.0.

As public speaking professors and authors, we have seen many students give otherwise good speeches that seem to fall apart at the end. We’ve seen students end their three main points by saying things such as “OK, I’m done”; “Thank God that’s over!”; or “Thanks. Now what? Do I just sit down?” It’s understandable to feel relief at the end of a speech, but remember that as a speaker, your conclusion is the last chance you have to drive home your ideas. When a speaker opts to end the speech with an ineffective conclusion—or no conclusion at all—the speech loses the energy that’s been created, and the audience is left confused and disappointed. Instead of falling prey to emotional exhaustion, remind yourself to keep your energy up as you approach the end of your speech, and plan ahead so that your conclusion will be an effective one.

Of course, a good conclusion will not rescue a poorly prepared speech. Thinking again of the chapters in a novel, if one bypasses all the content in the middle, the ending often isn’t very meaningful or helpful. So to take advantage of the advice in this chapter, you need to keep in mind the importance of developing a speech with an effective introduction and an effective body; if you have these elements, you will have the foundation you need to be able to conclude effectively. Just as a good introduction helps bring an audience member into the world of your speech, and a good speech body holds the audience in that world, a good conclusion helps bring that audience member back to the reality outside of your speech.

In this section, we’re going to examine the functions fulfilled by the conclusion of a speech. A strong conclusion serves to signal the end of the speech and to help your listeners remember your speech.

Signals the End

The first thing a good conclusion can do is to signal the end of a speech. You may be thinking that showing an audience that you’re about to stop speaking is a “no brainer,” but many speakers really don’t prepare their audience for the end. When a speaker just suddenly stops speaking, the audience is left confused and disappointed. Instead, we want to make sure that audiences are left knowledgeable and satisfied with our speeches. In Section 11.2 “Steps of a Conclusion” , we’ll explain in great detail about how to ensure that you signal the end of your speech in a manner that is both effective and powerful.

Aids Audience’s Memory of Your Speech

The second reason for a good conclusion stems out of some very interesting research reported by the German psychologist Hermann Ebbinghaus back in 1885 in his book Memory: A Contribution to Experimental Psychology (Ebbinghaus, 1885). Ebbinghaus proposed that humans remember information in a linear fashion, which he called the serial position effect . He found an individual’s ability to remember information in a list (e.g., a grocery list, a chores list, or a to-do list) depends on the location of an item on the list. Specifically, he found that items toward the top of the list and items toward the bottom of the list tended to have the highest recall rates. The serial position effect basically finds that information at the beginning of a list ( primacy ) and information at the end of the list ( recency ) are easier to recall than information in the middle of the list.

So what does this have to do with conclusions? A lot! Ray Ehrensberger wanted to test Ebbinghaus’ serial position effect in public speaking. Ehrensberger created an experiment that rearranged the ordering of a speech to determine the recall of information (Ehrensberger, 1945). Ehrensberger’s study reaffirmed the importance of primacy and recency when listening to speeches. In fact, Ehrensberger found that the information delivered during the conclusion (recency) had the highest level of recall overall.

Key Takeaways

  • A strong conclusion is very important because it’s a speaker’s final chance to really explain the importance of her or his message and allows the speaker to both signal the end of the speech and help the audience to remember the main ideas. As such, speakers need to thoroughly examine how they will conclude their speeches with power.
  • The serial position effect is the idea that people remember ideas that are stated either first (primacy) or last (recency) in a list the most. It is important to speech conclusions because restating your main ideas helps you to take advantage of the recency effect and helps your audience remember your ideas.
  • Think about a recent speech you heard either in class or elsewhere. Did the speaker have a strong conclusion? List the elements of the conclusion that were particularly effective and ineffective. Identify two ways you could have made the speaker’s conclusion stronger.
  • After listening to a speech or class lecture, close your eyes and say aloud the main points you remember from the presentation. Does your memory follow what you would expect according to the serial position effect?

Ebbinghaus, H. (1885). Memory: A contribution to experimental psychology [Online version]. Retrieved from http://psychclassics.yorku.ca/Ebbinghaus/index.htm .

Ehrensberger, R. (1945). An experimental study of the relative effectiveness of certain forms of emphasis in public speaking. Speech Monographs, 12 , 94–111. doi: 10.1080/03637754509390108.

Stand up, Speak out Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Share This Book

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

9 Chapter 9: Introductions and Conclusions

Amy Fara Edwards, Ed.D, Oxnard College

Adapted by Jamie C. Votraw, Professor of Communication Studies, Florida SouthWestern State College

Red and Blue Zippers

Figure 9.1: Zipper 1

Introduction

Have you ever started a movie and turned it off after the first few minutes? Why do you think that happened? Alternatively, have you ever binged watched a show because the first episode grabbed your attention and you needed to see how the show ended? If you watched until the end of the episode (or even the end of the series), it was probably because it effectively grabbed your attention. In this case, the show’s introduction grabbed your attention and hooked you so well that you felt compelled to see what happens! If you turned the television off, was it because that first scene was lackluster? Off-putting? Offensive? What made you change the channel? Speechwriting functions in a similar way. The introduction is the speaker’s first and only chance to make a good impression, so, if done correctly, your speech will start strong and encourage the audience to listen to the rest.

Speech Introductions

The introduction for a speech is generally only 10 to 15 percent of the entire time the speaker will spend speaking. This means that if your speech is supposed to be five minutes long, your introduction should be approximately forty-five seconds. One of your authors usually says one minute should be the maximum intro length in a five-minute speech. If your speech is supposed to be ten minutes long, then your introduction should be approximately a minute and a half.

Although this is a very short amount of time, this is your window to either get your audience interested in what you have to say or cause them to tune you out before you’ve even gotten started. Let’s make sure you know how to capture your audience’s attention and learn the basic elements of a speech introduction.

Five Elements of the Introduction

Five basic and essential elements will serve you well in any writing assignment and are especially important when writing a speech introduction. Although the order of the five elements may vary based on your professor, the assignment, or the occasion, the required content will generally be the same. For your class speeches, the following items and ordering are suggested.

Attention Getter

Your very first task is to gain your audience’s attention. This is the first major purpose of an introduction – get them interested in what you have to say; you need to “hook” them in immediately. By definition, an attention-getter is a specific strategy in order to grab an audience’s attention. The attention getter should be the first component of the speech introduction. One of the biggest mistakes that novice speakers make is to assume that people will naturally listen because the speaker is speaking. While many audiences may be polite and not talk while you’re speaking, actually getting them to listen to what you are saying is a completely different challenge. Let’s face it – we’ve all tuned someone out at some point because we weren’t interested in what they had to say (never your professor, of course!). Whether it’s their cell phones, noise outside of the room, worries on their minds or hungry stomachs, audiences are easily distracted. If you don’t get the audience’s attention at the onset, it will only become more difficult as you continue speaking.

There are many different approaches to gaining the attention of your audience. Which type of attention-grabbing strategy is best will depend on the type of audience and how it explicitly (directly) connects to your topic. Do not rely on a gimmick! Here are some strategies for grabbing an audience’s attention:

  • An interesting story (factual or hypothetical).
  • A cliffhanger story.
  • A question for the audience to respond.
  • A rhetorical question to invoke thought.
  • A joke or humorous instance, if appropriate.
  • An interesting quote or paraphrasing of a well-known source.
  • A startling fact or statistic related to the topic.
  • A reference to the occasion.
  • A piece of folklore—a fable, saying, poem, or rhyme.
  • A brief demonstration of a procedure or skill.
  • A intriguing piece of multimedia (picture or a short audio/video clip).

Relate to Your Audience

Another major function of an introduction is motivating the audience to listen. We cannot expect that once we take our place in front of the room all eyes will turn to us and they will immediately want to listen. Even if we have successfully grabbed their attention, we still must make the topic relevant to the audience. In a way, we must prove that our topic is worthy of their attention because the subject matter impacts them directly. Direct and meaningful is the name of the game! Think about what might motivate you to listen. Do you always walk into class motivated to listen to your professor? Hopefully! When a professor works hard to motivate you, you are more likely to want to listen and will tend to be more successful in that class.

Think of your favorite professor from a subject you don’t like very much. Is it easy to be motivated to listen? Probably not, so rather than the professor giving up and saying, “oh well, no one likes my subject,” they work hard to capture your attention and make the subject relevant to your life (even if you tend to dislike the subject). Have you ever taken a class that you thought you’d hate, but the professor made it so compelling and relevant that you completely changed your mind, or even your major? Connecting the audience and the topic can completely change the audience’s perception of the topic.

Motivating your audience to listen in the introduction is also critical to help establish a connection between the speaker and the audience. One of the most effective means of establishing a connection with your audience is to provide them with a brief list of reasons why they should listen to your speech. This audience-speaker relationship starts the moment you step to the front of the room to start speaking. What can you say that makes the audience truly know how they are impacted by what you are about to say? For example, it might be easy for an audience of car mechanics to be motivated to listen to a speech about lowering the costs of fixing cars, but would they also be interested in the subject of space travel or home design as therapeutic work? What can we say to the audience of car mechanics about home design that will motivate them to listen? Go ahead, give it a try! But remember that these considerations should take place during the topic selection phase of speech writing. Typically, we are speaking to general audiences, which makes speech writing challenging. It may be easier to write for a group of aficionados on a subject.

Overall, you must remember that humans are complex. Car mechanics are not only interested in cars, just like students aren’t only interested in school. When we are drafting a speech with the audience in mind, we must find a way to get to know the audience and craft our writing to motivate them to listen. Remember, this is critical in the process of audience analysis. Don’t simply assume the audience will make their own connections to the material, you must explicitly state how your information might be useful to your audience. Tell them directly how they might use your information themselves. One mistake students often make is assuming their attention-getter is a sufficient way to connect the audience and the topic. For instance, if the speech topic is car mechanics, it is not enough to just ask the audience “Who in here owns a car?”. Rather, tell them how proper car maintenance is necessary for their safety and the safety of their loved ones. It is not enough for you alone to know the topic is relevant to them – explain to them why and how the topic is important for them personally. You need to build a bridge to the audience by explicitly connecting your topic to their possible needs.

Establish Credibility

One of the most researched areas within the field of communication has been Aristotle’s concept of ethos or credibility . The concept of credibility must be understood as a perception of receivers. How are you perceived by the audience? Why? Give some thought to how others see you and what that means for writing a speech. You may be the most competent, caring, and trustworthy speaker in the world on a given topic, but if your audience does not perceive you as credible, then your expertise and passion will not matter.

James C. McCroskey and Jason J. Teven (1999) have conducted extensive research on credibility and have determined that an individual’s credibility is composed of three factors: competence, trustworthiness, and caring/goodwill. These factors make up a speaker’s perceived knowledge or expertise in a given subject by an audience member. Some individuals are given expert status because of the positions they hold in society. Can you think of a person you label as credible in our society? Maybe Oprah Winfrey or former President Barack Obama? Have you ever considered that you have never met (most likely) either of these individuals in person, but rely on their communication and speechmaking to know them and understand them? This means that they have both established their ethos, their credibility, by showcasing who they are, what they do, and what it means for you as an audience member.

Oprah Winfrey

Figure 9.2: Oprah Winfrey 2

As public speakers, we need to make sure that we explain to our audiences why we are credible speakers on our topic. People in the audience most likely do not know you, so it is your job as the speaker to establish what the audience needs to know in order for them to believe you are the right person to be speaking on the given topic. Credibility is domain-specific; it does not automatically transfer. Is President Obama the best person to teach us how to make an award-winning dessert, or should we learn this from Martha Stewart? Share with your audience what makes you competent on the topic and reveal your quality character by showing them that you have their best interest in mind.

State the Thesis (Central Idea)

A study by Baker (1965) found that individuals who were unorganized while speaking were perceived as less credible than individuals who were organized. Having a solid central idea within your speech will help your audience keep track of where you are in the speech. The thesis statement , or central idea, acts as the part of the introduction that tells the audience exactly what you want them to know when the speech is complete. Recall from Chapter 5, your thesis statement is a concise statement that identifies the speech goal and clearly outlines what the audience can expect to hear in your speech.

Preview the Main Points

The last element you should include in your introduction is a preview of your main points. This preview establishes the direction your speech will take. In a basic speech format, speakers generally use two to five main points for the body of the speech, but your professor will guide you for your specific assignment. The number of main points will depend on the speech topic and the time parameters of the speaking occasions.

During the preview of main points, a speaker outlines what these points will be, and in doing so, also demonstrates to the audience that the speaker is organized. Think of the preview as the “GPS” given to the audience; when you introduce the topic with a clear thesis and preview of the main points, it will keep the audience following the “GPS” on your figurative map.

Optional Features of the Introduction

  • Including background information for context.
  • Defining unfamiliar or technical terms.
  • Mentioning handouts if they are integrated into the actual speech prior to the conclusion.

Speech Conclusions

Have you ever noticed that many public speakers reach the end of their speech and say “that’s it”? Usually, it is because speakers want to make sure the audience knows they are finished. This is important, but there are better ways to conclude one’s speech. Of course, a simple “thank you” indicates the end of the speech, but we can enhance our speech by making the ending more organized and memorable. A complete conclusion will accomplish four tasks: signal the speech is coming to a close, restate the thesis, review the main points covered in the speech and leave the audience with a memorable thought. An effective conclusion should take no more than five to ten percent of the total speaking time, so you have to end quickly and strongly!

SIgn that says "End"

Figure 9.3: End of Path 3

Elements of the Conclusion

Organizing the conclusion helps ensure your audience understands what you have said, helps them remember all points, and provides closure. It is recommended that your conclusion signals the speech is ending, reviews the main points, restates the thesis, and incorporates a final memorable thought.

Signal the Ending

The ultimate goal of the conclusion is to signal that the end of a speech is near. Some might think this is a “no brainer,” but many beginner speakers don’t usually prepare their audience for the end well enough. When a speaker just suddenly stops speaking, the audience can be left confused and disappointed. Instead, we want to make sure that the audience is left knowledgeable and satisfied with our speech. We like to think of the conclusion as a highway off-ramp. We slow down, we signal, and we figure out what is next (turn or go forward), and we make it to our final destination. Your planning can help do the same for a speech.

To avoid ending abruptly, craft a few concluding statements that will guarantee the audience knows you’re wrapping up. When the credits roll on a television show, we know it is the end, but the scene right before the credits buttons up the entire show. Audiences like it when things are tied up at the end, and it can also help audiences retain the information if the speech comes to an organized conclusion.

Restate the Thesis

Recall that the thesis is the primary goal of your speech. In the introduction, you told the audience the purpose of your speech and the specific points they would learn throughout your speech. During the speech delivery, you shared a lot of information to help accomplish your primary speech goal. But, since some time has passed from when you stated the thesis in the introduction of your speech, it is critical to remind the audience again. This part of the conclusion is your chance to remind the audience of the purpose of your speech and make sure they know exactly what they need to know.

Review the Main Points

In the conclusion, you should also remind the audience “what you told them” by restating the main ideas from the body of your speech. This is necessary to make sure they remember the key points that you covered. In reviewing the main points, you should provide a short summary of the main ideas without going into too much detail (because you already covered the sub-points in the body). It is very important that you do not introduce new ideas or main points in the conclusion. The conclusion is meant to bring the speech to logical ending and new ideas will just confuse the audience, leaving them to ponder, maybe the speech is not ending, or is this new point as important as the others?

End Memorably

This section isn’t as clear-cut as the others, but it is important. It is the last detail you’ll share with the audience and the most recent thing for them to recall. Your goal is to make it memorable. Let’s say you delivered a speech on how-to make the best salsa in Fort Myers, but you never told the audience the secret location of the best locally grown tomatoes. At the end, you could reveal the location of your favorite local farm. Or, maybe you delivered a speech on the importance of voting in the next election. For your ending, you might help the audience members by showing them how to locate the closest polling place. The ending is your opportunity to make the speech complete. Imagine your speech as a circle – now is when the circle comes to a close.

For persuasive speeches, your final task is a call to action which is when you state the specific actions for your audience to take. Depending on the persuasive organizational pattern used, you may have given the audience specific steps to take action, but here in the conclusion, you will remind them of the best way to act. For example, you might say something like, “Don’t forget to send a letter to your congressperson today!” This step in the conclusion is your final chance to make the information relevant to the audience and accomplish what you planned to accomplish when you started drafting your speech.

Pro-Tip: Circle Back

An excellent public speaking strategy is a “tie-back” or “ circling back” , which involves referring your attention-getter or a detail from the introduction. If you like stand-up comedy, you probably have seen this technique before. Referring to the attention-getter or introduction helps tie up the entire speech and connect the very beginning to the very end.

When you end your speech by connecting it directly to your attention-getter/introduction, you allow the audience to come “full circle.” For example, if you start with a story about a girl named Maria, you should refer back to the story about Maria and give some final comments in the conclusion. Or, if your speech was about euthanasia, and you started with the story of Jorge and his family, in the end, you might tell us how Jorge’s family is doing now. Or, maybe your speech was about the importance of going to graduate school, and you started with a personal story about your mother going to graduate school. In the conclusion, you might tell us how your mom is doing now, share a picture, and discuss the impact that a graduate degree can have on one’s family.

Do you remember how we started this chapter? Test yourself now to see if you remember. Do you? Now, what kind of conclusion to this chapter would it be if we didn’t circle back? Let’s do it!

This chapter focused on the basic elements for writing the introduction and the conclusion. (here I signaled the end is coming)

The goal of this chapter was to prepare you to be successful and identify the specific components needed to be organized at the beginning and the end of your speech. (here I restated the thesis)

I want you to remember some key “takeaways.” Introductions and conclusions are only approximately ten percent of one’s speech, so speakers need to make sure they think through these critical parts of the speech. A strong introduction is important because that is your chance to get the audience to follow you. It consists of five elements: an attention-getter, relating to the audience, establishing credibility, stating the thesis, and previewing the main points. A strong conclusion is very important because it’s a speaker’s final chance to explain the importance of their message. An effective conclusion signals the end of the speech, restates the thesis, reviews the main points, and ends on a memorable note. As such, speakers need to thoroughly examine how they will start and how they will finish with power. (Here I reviewed the main points)

Audiences tend to remember ideas stated at the beginning and the end. Think about that television show we discussed at the very start of this chapter. How often do you watch something on television you didn’t plan to watch? If you continued to watch, was it because the show captured your attention? Today, we are inundated with videos. If the videos start strong, we keep watching. If they end strong, we may become fans, become a follower, subscribe to a channel, etc. You also need to harness the power of the introduction and the conclusion. You are the one who will grab and keep the audience’s attention and generate credibility and goodwill along the way. (here I end memorably by circling back)

Reflection Questions

  • What catches your attention when you are watching a movie? How about talking to a friend? What typically occurs to grab your attention and encourage you to listen?
  • What method of introducing a speech do you think your audience will be most intrigued by?
  • How do you think a cliffhanger can be used for an informative or persuasive speech? Why might this be a great technique?
  • How can a speaker’s attitude and demeanor change how the audience feels at the end of a speech? How does this connect to the aspects of a conclusion?

Call to Action

Circling-Back

Credibility (Ethos)

Baker, E. E. (1965). The immediate effects of perceived speaker disorganization on speaker credibility and audience attitude change in persuasive speaking. Western Speech , 29, 148–161.

McCroskey, J. C., & Teven, J. J. (1999). Goodwill: A reexamination of the construct and its measurement. Communication Monographs, 66 , 90–103.

Introduction to Public Speaking Copyright © by Jamie C. Votraw, M.A.; Katharine O'Connor, Ph.D.; and William F. Kelvin, Ph.D.. All Rights Reserved.

Share This Book

Logo for OPEN SLCC

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

Chapter 17: Conclusion

This chapter is adapted from  Stand up, Speak out: The Practice and Ethics of Public Speaking ,  CC BY-NC-SA 4.0 .

What are the benefits of a strong conclusion?

“OK, I’m done; thank God that’s over!” Or, “Thanks. Now what? Do I just sit down?” It’s understandable to feel relief as you end your speech, but remember that as a speaker, your conclusion is the last chance you have to drive home your ideas. When you opt to end the speech with an ineffective conclusion—or no conclusion at all—your speech loses the energy you created, and the audience is left confused and disappointed. Just as a good introduction helps bring an audience into your speech’s world, and a good speech body holds the audience in that world, a good conclusion helps bring that audience back to reality. So, plan ahead to ensure that your conclusion is an effective one. While a good conclusion will not rescue a poorly prepared speech, a strong conclusion signals to your listeners that the speech is over and helps them remember your topic. Now, let’s examine the functions fulfilled by a speech conclusion.

Signals the End

The first function of a good conclusion is to signal the speech’s end. You may be thinking that telling an audience that you’re about to stop speaking is a “no brainer,” but many speakers really don’t prepare their audience to conclude. When a speaker just suddenly stops speaking, the audience is left confused and disappointed. Instead, make sure that you leave your audience knowledgeable and satisfied.

Aids Audience’s Memory

The second function of a good conclusion stems from some very interesting research reported by the German psychologist Hermann Ebbinghaus in his 1885 book Memory: A Contribution to Experimental Psychology (Ebbinghaus, 1885). Ebbinghaus proposed that humans remember information in a linear fashion, which he calls the serial position effect. He found that an individual’s ability to remember information in a list, such as a grocery list, a chores list, or a to-do list depends on the item’s location on the list. Specifically, he found that items toward the list’s beginning and items toward the list’s end tended to have the highest recall rates. In Ebbinghaus’ serial position effect, he calls information at the list’s beginning—primacy, and information at the list’s end—recency, and shows that information in these positions are easier to recall than information in the list’s middle.

So, what does this serial position effect have to do with speech conclusions? A lot! Ray Ehrensberger wanted to test Ebbinghaus’ serial position effect in public speaking. Ehrensberger created an experiment that rearranged a speech topic’s order to determine the audience’s information recall (Ehrensberger, 1945). Ehrensberger’s study reaffirmed primacy and recency’s importance when listening to speeches. In fact, Ehrensberger found that the information delivered during a speech conclusion—recency, had the highest recall level overall.

What should I include in a strong conclusion?

A strong conclusion restates the thesis, reviews the main points, and uses a concluding device.

Restate the Thesis

The first step in a powerful conclusion is to restate your thesis statement. When you restate the thesis statement as you conclude, you’re re-emphasizing your speech’s overarching main idea. For example, suppose your thesis statement is, “I will analyze how Barack Obama uses lyricism in his July 2008 speech, ‘A World That Stands as One.’” At the conclusion, restate the thesis in this fashion: “In the past few minutes, I have analyzed how Barack Obama uses lyricism in his July 2008 speech, ‘A World That Stands as One.’” Notice the shift in tense: the statement has gone from the future tense—this is what I will speak about, to the past tense—this is what I have spoken about. Restating the thesis in your conclusion reminds the audience of your speech’s major purpose or goal, helping them to better remember it.

Review the Main Points

The second step in a powerful conclusion is to review the main points after restating the speech’s thesis. A big differences between written and oral communication is oral communication’s need to repeat. So, you increase the likelihood that the audience retains your main points after the speech is over when you do the following: preview your main points in the introduction, effectively discuss and make transitions to your main points during the speech’s body, and finally, review your main points in the conclusion,

In a speech’s introduction, deliver a preview of the main body points, and in the conclusion, deliver a review . Let’s look at a sample preview:

To understand the gender and communication field, I will first differentiate between the terms biological sex and gender. I will then explain gender research in communication’s history. Lastly, I will examine some important findings related to gender and communication.

In this preview, you have three clear main points. Let’s see how you can review them at your speech’s conclusion:

Today, we have differentiated between the terms biological sex and gender, examined gender research in communication’s history, and analyzed some topic research findings.

In the past few minutes, I have explained the difference between the terms biological sex and gender, discussed the communication field’s rise in gender research, and examined some groundbreaking topic studies.

Notice that both conclusions review the main points originally set forth. Both variations are equally effective main point reviews, but you might like the linguistic turn of one over the other. Remember, while there is a lot of science to help us understand public speaking, there’s a lot of art as well, so you are always encouraged to choose the wording that you think is most effective for your audience.

Concluding Devices

The final step in a powerful conclusion is to employ a concluding device. A concluding device is essentially the final thought you want to impart to your audience when you stop speaking. It also provides a definitive sense of closure to your speech. Just as a gymnast dismounting the parallel bars or balance beam wants to stick the landing and avoid taking two or three additional steps, a speaker wants to stick their speech ending with a concluding device instead of with, “Well, umm, I guess I’m done.” Miller observed that speakers tend to use one of ten concluding devices when ending a speech (Miller, 1946). Let’s examine these ten concluding devices.

Conclude with a Challenge

The first way to conclude a speech is with a challenge. A challenge is a call to engage in some kind of activity that requires a contest or special effort. In a speech on fund raising’s necessity, conclude by challenging the audience to raise 10 percent more than their original projections. Audience members are being asked to go out of their way to do something different that involves their effort.

Conclude with a Quotation

The second way to conclude a speech is by reciting a quotation relevant to the speech topic. When using a quotation, think about whether your goal is to end on a persuasive note or an informative note. Some quotations will have a clear call-to-action, while other quotations summarize or provoke thought. For example, let’s say you are delivering an informative speech about dissident writers in the former Soviet Union. End by citing this quotation from Alexander Solzhenitsyn: “A great writer is, so to speak, a second government in his country. And for that reason, no regime has ever loved great writers” (Solzhenitsyn, 1964). Notice that this quotation underscores the writers-as-dissidents idea, but it doesn’t ask listeners to put forth effort to engage in any specific thought process or behavior. If, on the other hand, you are delivering a persuasive speech urging your audience to participate in a very risky political demonstration, use this quotation from Martin Luther King Jr.: “If a man hasn’t discovered something that he will die for, he isn’t fit to live” (King, 1963). In this case, the quotation leaves the audience with these messages: that great risks are worth taking, that they make our lives worthwhile, and that the right thing to do is to take that great risk.

Conclude with a Summary

The third way to conclude a speech is to end with a summary. To do this, the speaker simply elongates the main point’s review. While this may not be the most exciting concluding device, it can be useful for information that is highly technical or complex or for speeches that last longer than thirty minutes. Typically, for short speeches, such as student-given speeches, avoid this summary device.

Conclude by Visualizing the Future

The fourth way to conclude a speech is to visualize the future. This device helps your audience imagine the future that you believe can occur. For example, if you are giving a speech on developing video games for learning, conclude by inviting your audience to visualize a future classroom where video games are perceived as true learning tools and how those tools are used. More often, speakers use future visualization to depict how society would be , or how an individual listener’s life would be different, if the speaker’s persuasive attempts work. For example, if in your speech you propose that hiring more public-school reading specialists will solve illiteracy, ask your audience to imagine a world without illiteracy. In using this visual, your goal is to persuade your audience to adopt your view point. By showing that your future vision is a positive one, this conclusion further persuades your audience to help create this future.

Conclude with an Appeal-for-Action

The fifth way to conclude a speech, and probably the most common persuasive device, is the appeal-for-action or the call-to-action. In essence, the appeal-for-action occurs when a speaker asks her or his audience to engage in a specific behavior or to change their thinking. When a speaker concludes by asking the audience “to do” or “to think” in a specific manner, the speaker wants to see an actual change. Whether the speaker appeals for people to eat more fruit, buy a car, vote for a candidate, oppose the death penalty, or sing more in the shower, the speaker is asking the audience to engage in action.

One specific appeal type is the immediate call-to-action. Whereas some appeals ask for people to engage in future behavior, the immediate call-to-action asks people to engage in behavior right now . If a speaker wants to see a new traffic light placed at a dangerous intersection, he or she may conclude by asking all the audience members to sign a digital petition right then and there, using a computer the speaker has made available. Here are more immediate call-to-action examples:

  • In a speech on eating more vegetables, pass out raw veggies and dip at the speech conclusion.
  • In a speech on petitioning a lawmaker for a new law, provide audience members with a prewritten email they can send to the lawmaker.
  • In a speech on hand sanitizer’s importance, pass out little hand sanitizer bottles and show audience members how to correctly apply the sanitizer.
  • In a speech on charity donations, send a box around the room asking for donations.

These are just a few different examples we’ve actually seen students use to elicit an immediate change in behavior. The immediate call-to-action may not lead to long-term change, but can be very effective at increasing the likelihood that an audience will change behavior in the short term.

Conclude by Inspiration

The sixth way to conclude a speech is to inspire someone. By definition, the word inspire means to affect or arouse someone. Both affect and arouse have strong emotional connotations. The ultimate goal of employing an inspirational concluding device is similar to an appeal-for-action, but the ultimate goal is more lofty or ambiguous—the goal is to stir someone’s emotions in a specific manner. Maybe a speaker is giving an informative speech on domestic violence’s prevalence in our society today. That speaker could end the speech by reading Paulette Kelly’s powerful poem, “I Got Flowers Today,” which is a poem that evokes strong emotions because it’s about an abuse victim who receives flowers from her abuser every time she is victimized. The poem ends by saying, “I got flowers today… / Today was a special day—it was the day of my funeral / Last night he killed me” (Kelly, 1994).

Conclude with Advice

The seventh way to conclude a speech is to end with your advice. This concluding device is one that should be used primarily by speakers who are recognized as expert authorities on a given subject. Advice is essentially a speaker’s opinion about what should or should not be done. The problem with opinions is that everyone has one; and one person’s opinion is not necessarily any more correct than another’s. There must be a really good reason your opinion—and therefore your advice—should matter to your audience. If, for example, you are a nuclear physics expert, conclude an energy speech by giving advice about nuclear energy’s benefits.

Conclude by Proposing a Solution

The eighth way to conclude a speech is to offer a powerful solution to the problem discussed within your speech. For example, perhaps you have been discussing the problems associated with art education’s disappearance in the United States. Propose a solution to create more community-based art experiences for school children as a way to fill this gap. Although this can be an effective conclusion, consider discussing the solution in more depth as a stand-alone main point within the speech’s body so that you can address your audience’s concerns about the proposed solution.

Conclude with a Question

The nineth way to conclude a speech is to ask a rhetorical question that forces the audience to ponder an idea. Maybe you are giving a speech on the environment’s importance, so you end the speech by saying, “Think about your children’s future. What kind of world do you want them raised in? A world that is clean, vibrant, and beautiful—or one that is filled with smog, pollution, filth, and disease?” Notice that you aren’t actually asking the audience to verbally or nonverbally answer the question—the question’s goal is to force the audience into thinking about what kind of world they want for their children.

Conclude with a Reference to Your Audience

The tenth way to conclude a speech is to refer to your audience. As discussed by Miller (1946), this concluding device is useful when a speaker attempts to answer a basic question for the audience, such as, “What’s in it for me?” The goal of this concluding device is to spell out the direct benefits a behavior or thought-change has for audience members. For example, a speaker talking about stress reduction techniques concludes by clearly listing all the physical health benefits that stress reduction offers, such as improved reflexes, improved immune system, improved hearing, and lowered blood pressure. In this case, the speaker is clearly spelling out why audience members should care—so what? What’s in it for me!

Ebbinghaus, H. (1885). Memory: A contribution to experimental psychology [Online version]. Retrieved from http://psychclassics.yorku.ca/Ebbinghaus/index.htm .

Ehrensberger, R. (1945). An experimental study of the relative effectiveness of certain forms of emphasis in public speaking. Speech Monographs , 12, 94–111. doi: 10.1080/03637754509390108.

Kelly, P. (1994). I got flowers today. In C. J. Palmer & J. Palmer, Fire from within. Painted Post, NY: Creative Arts & Science Enterprises.

King, M. L. (1963, June 23). Speech in Detroit. Cited in Bartlett, J., & Kaplan, J. (Eds.), Bartlett’s familiar quotations (6th ed.). Boston, MA: Little, Brown & Co., p. 760.

Miller, E. (1946). Speech introductions and conclusions. Quarterly Journal of Speech , 32, 181–183.

Solzhenitsyn, A. (1964). The first circle . New York: Harper & Row. Cited in Bartlett, J., & Kaplan, J. (Eds.), Bartlett’s familiar quotations (6th ed.). Boston, MA: Little, Brown & Co., p. 746.

University of Minnesota. (2011). Stand up, Speak out: The Practice and Ethics of Public Speaking . University of Minnesota Libraries Publishing. https://open.lib.umn.edu/publicspeaking/ . CC BY-SA 4.0.

Public Speaking Copyright © 2022 by Sarah Billington and Shirene McKay is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Share This Book

Studying / Writing Tools

Essay Conclusion Generator

essay conclusion generator

Stuck at the end of your paper and not sure where to turn? We know it’s always good to go out on a high note and leave your reader wanting more. But what if you’re not sure how to do that? Well, don’t fret—our conclusion generator is here to help you hit that note over and over again. We take the words you’ve already used, the points you’ve already made, and the title that ties it all together to understand what you’ve been saying in your paper. Then we process all that data and turn out a perfect concluding essay for you. We’re making writing easy again!

How to Use:

This is a simple tool to use and all it requires is your title, your text, and a click of a button. First, enter the title of your paper into the appropriate box. This helps the generator get an idea of what your paper is about. Second, enter the text of your essay into the box below. The generator scans the text to find the thesis and main points. Then it uses that information to develop a concluding paragraph for you.

Conclusion Generator Results

Why use an essay conclusion generator.

Writing is an art—that’s all there is to it. Now we’re not talking about the Jackson Pollack kind of art where you get to splatter a bunch of colors across a canvas and then promote it as modern and meaningful—because to get noticed for that kind of art you have to know the right kind of people. Chances are you’re here because you don’t know the right kind of people. But, come to think of it, now that you’re here maybe you are finally meeting the right kind. Why? Because we’re the kind of people who want to help. We’re not going to tell your Pollack-like painted words are beautiful and throw money at you. No. But we will help craft that essay you’re struggling with. That’s what we do.

This conclusion generator is just one of many tools we offer, but it helps in a unique way that relates specifically to the art of making a great paper. How so? You see, every essay should have a beginning, a middle and an end—just like every great drama (as Aristotle used to say, you know). Sophocles’ Oedipus was considered the greatest example of a tragic drama by the Philosopher because, for one thing, it had a beginning, middle and end. Can you imagine what Aristotle would have thought of it if the play had cut off early, leaving the audience hanging on the edge of a cliff?

Well, he would have felt about the same way your reader feels if you write a big, beautiful essay with a beginning, middle but no end. Granted, in drama there’s a little payoff called catharsis—but in essay writing the payoff is essentially the final message: the Jerry Springer moment where he leaves you with a final thought, a parting few words to think about on your way home. That’s why writing a conclusion is so important. It is more than just rehashing your introduction and restating your thesis. It is about giving your reader that final scoop of ice cream—the one you’ve been holding back. He wasn’t even sure you had it but then, all of a sudden there it is! That’s what a great conclusion can be like.

So of course that brings the pressure, doesn’t it? You got your thesis. You got your intro. You wrote the body and gave every paragraph a main point. You finished that then the old mind went blank. Happens to the best of us. You’ve written your paper—and now what? You hit all the points you wanted to make and the last thing you want to do is go back through them all again. You’re exhausted. You’re out of gas.

What we did to design our generator was to think of what a great conclusion needs. A great conclusion should remind the reader in short summation of the main points of your essay. Your reader is about to go out the door, so you have to make sure he goes out with the right thoughts in his head. Don’t just repeat verbatim what you stated in your opening paragraph. Hit those points with a new set of words so that they seem both fresh and familiar at the same time. That way they stay embedded in the brain and the reader finds himself reflecting on them over time. Like a movie that you can’t get out of your head, an essay that concludes well can make up for all of its earlier sins and transgressions.

That’s why this generator helps. It gets you where you need to be and shows you what you need to do to wrap it up all nice and pretty with a bow on top. Think of your essay as a Christmas gift for someone you love. Are you really just going to hand it over unwrapped? That’s what you would be doing without a great conclusion. So use this generator and gift wrap that essay the way it should be. Your reader deserves it for reading all the way through after all.

Give Your Paper the Ending it Deserves

Whether you think of an essay conclusion as gift wrapping or as a wrap up, it makes no difference. The key to creating a great conclusion is to think about what your overall essay has been about and then write a set of new words inspired by that essence. The reader should feel that essence through and through. A quickly written conclusion that fails to tap into the essence will feel rushed and unsatisfactory. The reader will feel that after a great introduction and good meeting he got blown off at the end and not taken seriously. The reader wants to go out on a high not a low. So take a little extra time with your conclusion. Think of it as the last time you will see your reader, the last time you will get to say goodbye. Think of everything you’ve been through together in terms of your essay and then give the reader your final thought.

Our conclusion generator can help to find that final thought. If you’re brain is parched and thirsting for assistance, look no further because we’ve got the thirst quencher for you. This generator takes the text you’ve written, looks it over, then tells you want conclusion it should have. It digests the data and distils its essence and presents it for the reader like a new pearl on burnished silver. That’s what every great writer tries to do with his conclusion. Every essay needs one and every reader deserves one. Otherwise you’re basically sending him out into the cold without a final drink to keep him warm on the ride home, without a final thought to give him something to think about as he goes to sleep, without a final summation of all the things that matter.

conclusion for speech help

Join thousands of other students and "spark your studies."

conclusion for speech help

Register now for FREE and get Unlimited Access to all Studying & Writing Tools.

You’ve reached your preview limit this month

conclusion for speech help

Already a Study Spark member? Log In

or Contact customer support in case of any questions.

Study Guides

Writing Guides

Customer Service

Your customer service team resolved my issue in minutes!

Studyspark

Study Spark - providing your mind the spark it needs to help improve your grades.

©2020 Study Spark LLC.

Studyspark.com uses cookies to offer our users the best experience. By continuing, you are agreeing to receive cookies. Privacy Policy

Trump's CPAC speech showed clear signs of major cognitive decline — yet MAGA cheered

A confused donald trump kept up his threats of retribution during this weekend's conservative confab, by chauncey devega.

Donald Trump was in his full glory over the weekend at the annual Conservative Political Action Committee (CPAC) conference. For his MAGA people, Republicans, and other neofascists and followers, Trump is like a father figure, preacher, teacher, confessor, lover, and god messiah prophet all in one person. In that way, CPAC is Donald Trump’s “church family” – only the church is full of fascism, hatred, wickedness, cruelty, and other anti-human values, beliefs, and behavior. Trump masterfully wields and conducts this energy.

Donald Trump’s speech at this year’s CPAC was truly awesome . As used here, “awesome” does not mean good, but instead draws on the word's origins as in "inspiring awe or dread.” In his keynote speech on Saturday, Trump said that America is on a “fast track to hell” under President Biden and the Democrats and that “If crooked Joe Biden and his thugs win in 2024, the worst is yet to come. Our country will sink to levels that are unimaginable."

Trump is an expert on leveraging everyday people’s pain points and personal fear.

He continued with his Hitler-like threats of an apocalyptic end-times battle between good and evil and that the country would be destroyed if he is not installed in the White House. Of course, Trump continued to amplify the Big Lie about the 2020 election being “stolen” from him and the MAGA people. He also made great use of the classic propaganda technique, as though he learned it personally from Nazi Minister of Propaganda Joseph Goebbels: Accuse your opposition of that which you are guilty of.

The New York Times detailed Trump’s ominous speech as follows:

If Mr. Biden is re-elected for a second four-year term, Mr. Trump warned in his speech, Medicare will “collapse.” Social Security will “collapse.” Health care in general will “collapse.” So, too, will public education. Millions of manufacturing jobs will be “choked off into extinction.” The U.S. economy will be “starved of energy” and there will be “constant blackouts.” The Islamist militant group Hamas will “terrorize our streets.” There will be a third world war and America will lose it. America itself will face “obliteration.” On the other hand, Mr. Trump promised on Saturday that if he is elected America will be “richer and safer and stronger and prouder and more beautiful than ever before.” Crime in major cities? A thing of the past. “Chicago could be solved in one day,” Mr. Trump said. “New York could be solved in a half a day there.”

Donald Trump has repeatedly shown himself to be a malignant narcissist and white victimologist. In his CPAC speech, he compared himself to pro-democracy activist Alexei Navalny, who died under the authority of Putin’s regime last week. Trump also continued to threaten his and the MAGA movement’s “enemies” with prison or worse as they meet their “judgment day” :

“I stand before you today not only as your past and future president, but as a proud political dissident….“For hard-working Americans Nov. 5 will be our new liberation day — but for the liars and cheaters and fraudsters and censors and impostors who have commandeered our government, it will be their judgment day…. Your victory will be our ultimate vindication, your liberty will be our ultimate reward and the unprecedented success of the United States of America will be my ultimate and absolute revenge.”

Here, Donald Trump sounded like an evil version of President Thomas Whitmore in the 1996 movie “Independence Day.”

He also used stochastic terrorism to encourage violence by his MAGA followers and other supporters with the lie that they are somehow being “victimized” or “persecuted” in America: “I can tell you that weaponized law enforcement hunts for conservatives and people of faith.”  Echoing those themes, Trump, who believes that he is above and outside the rule of law, described his finally being held responsible for his many obvious crimes against American democracy and society as “Stalinist Show Trials," as  The Guardian further details :

Facing 91 criminal charges in four cases, Trump projected himself as both martyr and potential saviour of the nation. “A vote for Trump is your ticket back to freedom, it’s your passport out of tyranny and it’s your only escape from Joe Biden and his gang’s fast track to hell,” he continued. “And in many ways, we’re living in hell right now because the fact is, Joe Biden is a threat to democracy – really is a threat to democracy.” Speaking days after the death of the Russian opposition leader Alexei Navalny, Trump hinted at a self-comparison by adding: “I stand before you today not only as your past and hopefully future president but as a proud political dissident. I am a dissident.” The crowd whooped and applauded. Trump noted that he had been indicted more often than the gangster Al Capone on charges that he described as “bullshit”. The audience again leaped to their feet, some shaking their fists and chanting: “We love Trump! We love Trump!” Trump argued without evidence: “The Stalinist show trials being carried out at Joe Biden’s orders set fire not only to our system of government but to hundreds of years of western legal tradition. “They’ve replaced law, precedent and due process with a rabid mob of radical left Democrat partisans masquerading as judges and juries and prosecutors.”

We need your help to stay independent

Trump is an expert on leveraging everyday people’s pain points and personal fear. In his CPAC speech, Trump triggered this by focusing on real economic anxieties and feelings of vulnerability and precarity about rising energy costs, the cost of living, and the “American Dream” more broadly.

To this point, President Biden and the Democrats have not been able to effectively counter such attacks by Donald Trump and his spokespeople and other agents. Appeals to the facts about how historically great Biden’s economy is, are no salve for how everyday people are experiencing hardship and increasingly view Donald Trump and Trumpism as a viable alternative to the Democrats and “democracy.”

Trump also spun up a horror story version of the United States as a country overrun by black and brown migrants and “illegal” immigrants who are like the cannibalistic serial killer Hannibal Lecter from the film “Silence of the Lambs.” Trump’s solution: mass deportations and concentration camps.

During his speech, Donald Trump would continue to valorize the Jan. 6 terrorists who attacked the Capitol as fascist saints and martyrs of the MAGA movement – a group who Trump vowed to pardon when/if he takes power in 2025. They will in turn become his personal shock troops. Trump’s megalomania and claims to god-like power, were on full display during his speech on Saturday, where the ex-president, described himself in the third person, telling the audience that “Trump was right about everything.”

In an excellent article at Mother Jones , Stephanie Mencimer shared what she learned from embedding herself at last week’s CPAC conference (she did not attend as a credentialed reporter) and how in the Age of Trump and American neofascism that event is a festival of extreme right-wing politics and the hatred and intolerance that are among its most defining features:

Exiled from the press pen, I was just part of the audience, a space previously off-limits to reporters. To say the least, it was enlightening. On Friday, for instance, I listened to a main-stage speech from Chris Miller, a Republican running for governor of West Virginia. Because of its tax-exempt status, CPAC bans speakers from openly campaigning there, so he was listed on the program simply as “businessman.” Like virtually every other speaker at the event, Miller devoted several of his allotted five minutes to railing against transgender healthcare. “Woke doctors are literally making boys into girls,” he declared. “They’re practicing mutilation, not medicine. They should be in prison.” At that point, a burly man in a giant black cowboy hat sitting next to me leaned over conspiratorially and proclaimed, “I think we should hang them all! I really do.” And he laughed like we were in on the same joke. I confess that I was too cowardly to tell him I was with the left-wing fake news. Later, during a speech by South Dakota Governor Kristi Noem, I was sitting next to a woman in full-on MAGA gear. When Noem declared, “There are some people who love America, and there are some people who hate America,” my neighbor gave me a small heart attack. “Get the FUCK OUT!” she yelled furiously, ready to rumble. “Get the FUCK OUT!” Meanwhile, the old man in the camo Trump hat next to her had somehow fallen asleep.

Want a daily wrap-up of all the news and commentary Salon has to offer? Subscribe to our morning newsletter , Crash Course.

Mencimer then reflected on the devolution of CPAC, describing it as, “[W]hat passed for policy discussions at CPAC this year was largely limited to  mass deportations  and attacks on trans athletes. The sober panels about the national debt, balancing the budget, or Social Security reform that once commanded top billing were a relic of another era before CPAC became an extension of Trump Inc., devoted to all the MAGA grievances like racial equity, the evils of windmills, or  bans on gas stoves .”

During his CPAC speech, Trump continued with his often incoherent and confused way of speaking , rambling(s), memory lapses , and extreme tangents.  Trump defended his apparent speech challenges , saying that, “And by the way, isn't this better than reading off a fricking teleprompter…'They'll say: he rambled. Nobody can ramble like this….Probably I won't get the best speaker this year because I went off this stupid teleprompter.”

Trump’s CPAC speech appears to be further evidence of what psychiatrist John Gartner concluded  “appears to be ... gross signs of dementia. This is a tale of two brains. Biden's brain is aging. Trump's brain is dementing.” 

However, one must be cautious and understand that Trump’s apparent mental, emotional, and overall cognitive decline, and other indications of a damaged mind, are largely irrelevant to his followers. Donald Trump is a symbol more than a man. His MAGA people and other loyalists and voters ignore, reconcile, and more generally make sense of Trump’s apparent cognitive and speech difficulties by telling themselves that he is “just like them” and “speaks a language they can understand” because he is “authentic” and “not a traditional politician." By definition, the Dear Leader is infallible. Fake right-wing populism can be bent and shaped to accommodate any absurdity.

Donald Trump’s speech at CPAC is but more evidence that he is giving his MAGA people and other followers and supporters in the Republican Party and the larger right-wing and “conservative” movement what they want. Public opinion polls and other research have consistently shown that there are tens of millions of Americans who yearn for an American dictator or others strongman-type leader, who will “break the rules” to “get things done” for “people like them.” In addition, Republican and other Trump voters specifically support his taking power as a dictator and ending democracy. And as has been widely documented, a significant percentage of white voters do not support democracy if it means that their “racial” group does not have the most influence and power and privilege in American society as compared to black and brown people.

Donald Trump and today’s Republican Party and the larger right-wing and neofascist movement have successfully tapped into what is a centuries-old vein of white supremacist herrenvolk nightmare dreams and white rage in American society and life. The CPAC conference featured speakers and panels that reinforced that today’s Republican Party and “conservative movement” have rejected multiracial pluralistic democracy and seek to replace it with a White Christofascist Apartheid plutocracy.

In contrast to Donald Trump’s awfully awesome speech at CPAC on Saturday, President Biden solemnly warned reporters, again, that the 2024 Election is an existential battle for the country’s democracy and the soul of the nation where our most fundamental freedoms as Americans are imperiled.

In a recent essay here at Salon, Brian Karem reflected on his personal experience with such peril :

The most disturbing thing I’ve ever heard a president say did not come from Donald Trump. It came from Joe Biden. Speaking with reporters in California on Thursday, the president said this  about  Donald Trump. “Two of your former colleagues not at the same network personally told me if he wins, they will have to leave the country because he’s threatened to put them in jail,” Biden told Katie Couric. “He embraces political violence,” Biden said of Trump “No president since the Civil War has done that. Embrace it. Encourages it.” Perhaps I should have been shocked at the revelation that Trump, should he return to power, would jail reporters. I wasn’t of course. I had to fight him (and beat him) three times in court during his first administration to keep my White House press pass. I had already privately heard Trump’s threats. It was just disturbing to hear Joe Biden confirm it publicly. … That is why the world cannot see Trump back in the White House. He knows nothing but divisiveness. And Biden was right to point out that Trump wants to jail reporters. Trump supporters don’t care. But I’ve eaten Texas jail food, so I do. When Einstein fled Germany he fled the poison of nationalism and longed for a country of civil liberty and tolerance. The closest he found was here in the United States. Where is it today? More importantly, where will it be after the November general election?

As always, believe the autocrat-dictator or other such political thug. He or she – in this case Donald Trump – is not kidding or joking.

Echoing Karem’s experience, I have talked to members of the pro-democracy movement (specifically journalists and reporters), and they have shared with me how they are in the process of deciding if they will stay here in the United States or flee the country if Dictator Trump and his regime takes power in 2025.

On Election Day, which will be here very soon, the American people have a choice to make. Last weekend’s CPAC conference was just one more escalation in the direct and transparent threats and dangerousness of Trumpism and American neofascism. If Trump wins on Election Day, the American people cannot say they were surprised by the hell he and his regime and followers will unleash on the country. The American people were told repeatedly what would happen and through both their active and tacit support for Trumpism and neofascism (indifference or otherwise not voting for President Biden and by implication American democracy in this decisive moment) allowed it to happen. How great is the American people’s drive to self-destruction? We will soon find out in eight or so months.

about CPAC in the Trumpocene

  • CPAC can't quench MAGA's thirst
  • "A Christian politician cannot be racist": Viktor Orbán brings his far-right pep rally to CPAC Texas
  • CPAC Hungary, Day 1: Conservatives embrace plan for "vast right-wing conspiracy
  • Kari Lake, Steve Bannon and a side of Orwell: My adventures at CPAC 2023

Chauncey DeVega is a senior politics writer for Salon. His essays can also be found at  Chaunceydevega.com . He also hosts a weekly podcast,  The Chauncey DeVega Show . Chauncey can be followed on  Twitter  and  Facebook .

Related Topics ------------------------------------------

Related articles.

conclusion for speech help

Advertisement

Supreme Court to Decide How the First Amendment Applies to Social Media

Challenges to laws in Florida and Texas meant to protect conservative viewpoints are likely to yield a major constitutional ruling on tech platforms’ free speech rights.

  • Share full article

Five people standing on a sidewalk, staring at their phones.

By Adam Liptak

Reporting from Washington

  • Feb. 25, 2024

The most important First Amendment cases of the internet era, to be heard by the Supreme Court on Monday, may turn on a single question: Do platforms like Facebook, YouTube, TikTok and X most closely resemble newspapers or shopping centers or phone companies?

The two cases arrive at the court garbed in politics, as they concern laws in Florida and Texas aimed at protecting conservative speech by forbidding leading social media sites from removing posts based on the views they express.

But the outsize question the cases present transcends ideology. It is whether tech platforms have free speech rights to make editorial judgments. Picking the apt analogy from the court’s precedents could decide the matter, but none of the available ones is a perfect fit.

If the platforms are like newspapers, they may publish what they want without government interference. If they are like private shopping centers open to the public, they may be required to let visitors say what they like. And if they are like phone companies, they must transmit everyone’s speech.

“It is not at all obvious how our existing precedents, which predate the age of the internet, should apply to large social media companies,” Justice Samuel A. Alito Jr. wrote in a 2022 dissent when one of the cases briefly reached the Supreme Court.

Supporters of the state laws say they foster free speech, giving the public access to all points of view. Opponents say the laws trample on the platforms’ own First Amendment rights and would turn them into cesspools of filth, hate and lies. One contrarian brief , from liberal professors, urged the justices to uphold the key provision of the Texas law despite the harm they said it would cause.

What is clear is that the court’s decision, expected by June, could transform the internet.

“It is difficult to overstate the importance of these cases for free speech online,” said Scott Wilkens, a lawyer with the Knight First Amendment Institute at Columbia University, which filed a friend-of-the-court brief in support of neither side in the two cases, saying each had staked out an extreme position.

The cases concern laws enacted in 2021 in Florida and Texas aimed at prohibiting major platforms from removing posts expressing conservative views. They differed in their details but were both animated by frustration on the right, notably the decisions of some platforms to bar President Donald J. Trump after the Jan. 6, 2021, attack on the Capitol.

In a statement issued when he signed the Florida bill, Gov. Ron DeSantis, a Republican, said the law was meant to promote right-leaning viewpoints. “If Big Tech censors enforce rules inconsistently, to discriminate in favor of the dominant Silicon Valley ideology, they will now be held accountable,” he said.

Gov. Greg Abbott of Texas, also a Republican, said much the same thing when he signed his state’s bill. “It is now law,” he said, “that conservative viewpoints in Texas cannot be banned on social media.”

The two trade groups that challenged the laws — NetChoice and the Computer & Communications Industry Association — said the platforms had the same First Amendment rights as conventional news outlets.

“Just as Florida may not tell The New York Times what opinion pieces to publish or Fox News what interviews to air,” the groups told the justices , “it may not tell Facebook and YouTube what content to disseminate. When it comes to disseminating speech, decisions about what messages to include and exclude are for private parties — not the government — to make.”

The states took the opposite position. The Texas law, Ken Paxton, the state’s attorney general, wrote in a brief , “just enables voluntary communication on the world’s largest telecommunications platforms between speakers who want to speak and listeners who want to listen, treating the platforms like telegraph or telephone companies.”

The two laws met different fates in the lower courts.

In the Texas case, a divided three-judge panel of the U.S. Court of Appeals for the Fifth Circuit reversed a lower court’s order blocking the state’s law.

“We reject the platforms’ attempt to extract a freewheeling censorship right from the Constitution’s free speech guarantee,” Judge Andrew S. Oldham wrote for the majority. “The platforms are not newspapers. Their censorship is not speech.”

In the Florida case, the 11th Circuit largely upheld a preliminary injunction blocking the state’s law.

“Social media platforms exercise editorial judgment that is inherently expressive,” Judge Kevin C. Newsom wrote for the panel. “When platforms choose to remove users or posts, deprioritize content in viewers’ feeds or search results, or sanction breaches of their community standards, they engage in First Amendment-protected activity.”

Forcing social media companies to transmit essentially all messages, their representatives told the justices , “would compel platforms to disseminate all sorts of objectionable viewpoints — such as Russia’s propaganda claiming that its invasion of Ukraine is justified, ISIS propaganda claiming that extremism is warranted, neo-Nazi or K.K.K. screeds denying or supporting the Holocaust, and encouraging children to engage in risky or unhealthy behavior like eating disorders.”

Supporting briefs mostly divided along the predictable lines. But there was one notable exception. To the surprise of many, some prominent liberal professors filed a brief urging the justices to uphold a key provision of the Texas law.

“There are serious, legitimate public policy concerns with the law at issue in this case,” wrote the professors, including Lawrence Lessig of Harvard, Tim Wu of Columbia and Zephyr Teachout of Fordham. “They could lead to many forms of amplified hateful speech and harmful content.”

But they added that “bad laws can make bad precedent” and urged the justices to reject the platforms’ plea to be treated as news outlets.

“To put a fine point on it: Facebook, Twitter, Instagram and TikTok are not newspapers,” the professors wrote. “They are not space-limited publications dependent on editorial discretion in choosing what topics or issues to highlight. Rather, they are platforms for widespread public expression and discourse. They are their own beast, but they are far closer to a public shopping center or a railroad than to The Manchester Union Leader.”

In an interview, Professor Teachout linked the Texas case to the Citizens United decision , which struck down a campaign finance law regulating corporate spending on First Amendment grounds.

“This case threatens to be another expansion of corporate speech rights,” she said. “It may end up in fact being a Trojan horse, because the sponsors of the legislation are so distasteful. We should be really wary of expanding corporate speech rights just because we don’t like particular laws.”

Other professors, including Richard L. Hasen of the University of California, Los Angeles, warned the justices in a brief supporting the challengers that prohibiting the platforms from deleting political posts could have grave consequences.

“Florida’s and Texas’ social media laws, if allowed to stand,” the brief said, “would thwart the ability of platforms to moderate social media posts that risk undermining U.S. democracy and fomenting violence.”

The justices will consult two key precedents in trying to determine where to draw the constitutional line in the cases to be argued Monday, Moody v. NetChoice , No. 22-277, and NetChoice v. Paxton , No. 22-555.

One of them, Pruneyard Shopping Center v. Robins from 1980, concerned a sprawling private shopping center in Campbell, Calif., whose 21 acres included 65 shops, 10 restaurants and a movie theater. It was open to the public but did not permit, as Justice William H. Rehnquist put it in his opinion for the court, “any publicly expressive activity, including the circulation of petitions, that is not directly related to its commercial purposes.”

That policy was challenged by high school students who opposed a U.N. resolution against Zionism and were stopped from handing out pamphlets and seeking signatures for a petition.

Justice Rehnquist, who would be elevated to chief justice in 1986, wrote that state constitutional provisions requiring the shopping center to allow people to engage in expressive activities on its property did not violate the center’s First Amendment rights.

In the second case, Miami Herald v. Tornillo , the Supreme Court in 1974 struck down a Florida law that would have allowed politicians a “right to reply” to newspaper articles critical of them.

The case was brought by Pat L. Tornillo, who was unhappy about colorful editorials in The Miami Herald opposing his candidacy for the Florida House of Representatives. The newspaper said Mr. Tornillo, a labor union official, had engaged in “shakedown statesmanship.”

Chief Justice Warren E. Burger, writing for a unanimous court in striking down the law, said the nation was in the middle of “vast changes.”

“In the past half century,” he wrote, “a communications revolution has seen the introduction of radio and television into our lives, the promise of a global community through the use of communications satellites and the specter of a ‘wired’ nation.”

But Chief Justice Burger concluded that “the vast accumulations of unreviewable power in the modern media empire” did not permit the government to usurp the role of editors in deciding what ought to be published.

“A responsible press is an undoubtedly desirable goal,” he wrote, “but press responsibility is not mandated by the Constitution, and like many other virtues it cannot be legislated.”

Adam Liptak covers the Supreme Court and writes Sidebar, a column on legal developments. A graduate of Yale Law School, he practiced law for 14 years before joining The Times in 2002. More about Adam Liptak

Putin threatens nuclear response to NATO troops if they go to Ukraine

MOSCOW — Russian President Vladimir Putin used his annual State of the Nation address on Thursday to take aim at the West, threatening to use nuclear weapons against NATO countries if they send forces to help defend Ukraine from a Russian victory.

In a speech to Russia’s Federal Assembly that was predominantly dedicated to Russia’s domestic affairs, Putin delivered a tough warning, threatening retaliatory strikes against the West in the event of attacks on Russian territory.

“They must understand that we also have weapons that can hit targets on their territory,” he said, warning of “tragic consequences” if NATO forces were ever deployed to Ukraine. “All this really threatens a conflict with the use of nuclear weapons and the destruction of civilization. Don’t they get that?”

Analysis: Foreign troops in Ukraine? They’re already there.

Western leaders, he continued, thought that war “is a cartoon,” adding that Russia’s “strategic nuclear forces are in a state of full readiness.” He boasted that Russia’s most advanced hypersonic nuclear-capable weapons, such as the Kinzhal and Zircon missiles, had been used in Ukraine, while others were in the final stages of testing.

Putin has hinted before of Russia’s readiness to use its nuclear weapons, but Thursday’s warning was unusually sharp.

“They are talking about the possible deployment of NATO military contingents to Ukraine,” said Putin, referring to this week’s comments by French President Emmanuel Macron, who suggested that the deployment of foreign forces to Ukraine remained an option — one that some NATO leaders including German Chancellor Olaf Scholz have since contradicted.

“We remember what happened to those who once sent their contingents to our country’s territory. Now, invaders will suffer much more tragic consequences,” said Putin, adding that Russia would also strengthen its western military district now that Sweden and Finland — which shares a long land border with Russia — have joined the alliance.

Sweden cleared the final hurdle for admission to NATO when the Hungarian parliament approved its bid to join the alliance on Monday. Both Sweden and Finland applied to join NATO after Russia’s invasion of Ukraine two years ago.

As Putin touched on his familiar anti-Western themes, including his accusation that Western nations were determined to destroy Russia from within, his audience was composed of members of the military, Russian parliamentarians and handpicked members of the public such as sports stars, film directors and patriotic volunteers. Some in the audience nodded along and took notes during the president’s speech. Some stared blankly into space, while others chuckled and applauded on cue.

The speech was also broadcast live on advertising screens on shopping malls across the nation, as well as in movie theaters.

At the start of the address, which lasted for just over two hours, a moment of silence was observed for Russian soldiers fighting on the front line.

“The special military operation was supported by the absolute majority of the people. People were adamant about this decision,” said Putin, using the Kremlin’s name for the war in Ukraine.

The Russian leader is poised to remain in power for the foreseeable future, with a presidential election next month that has been manipulated by the Kremlin to exclude real opponents. Only three other candidates have been allowed to run, part of the Kremlin’s effort to convey the sense of democratic competition without posing any threat to Putin’s rule.

All three have stated their support for Putin, while two antiwar candidates were both barred from running.

The speech comes at a sensitive moment politically — on the eve of the burial of his main political rival Alexei Navalny, in Moscow on Friday. Navalny’s widow, Yulia Navalnaya, on Wednesday accused Putin of ordering her husband’s murder and of preventing the family from renting a private hall where his coffin could be laid for a public farewell ahead of the funeral.

On Thursday, Navalny’s aides said that, with less than 24 hours before the funeral, the family had not been able to secure a hearse to transport his body.

“At first we were not allowed to rent a funeral hall to say goodbye to Alexei. Now … agents tell us that not a single hearse has agreed to transport the body,” wrote Kira Yarmysh, Navalny’s spokeswoman, on social media. “Unknown people call all the firms and threaten them in order to prevent them from taking Alexei’s body anywhere.”

Navalny was barred from running against Putin in the 2018 presidential election, was poisoned by Federal Security Service agents in 2020, was jailed in 2021 and died in the “Polar Wolf” prison on Feb. 16.

After Russia’s recent capture of the town of Avdiivka and nearby village of Lastochkyne — both settlements virtually leveled after months of Russian bombardment — Putin projected his growing confidence of a victory in Ukraine.

Uncertainty about Ukraine’s capacity to prevail against Russia has deepened with the failure of its counteroffensive last year — and with a $95 billion U.S. security assistance package for Ukraine, Israel and Taiwan stalled in Congress after Republican Speaker Mike Johnson (La.) sent the House on a two-week vacation without bringing the bill to a vote.

  • How Russia learned from mistakes to slow Ukraine’s counteroffensive September 8, 2023 How Russia learned from mistakes to slow Ukraine’s counteroffensive September 8, 2023
  • Before Prigozhin plane crash, Russia was preparing for life after Wagner August 28, 2023 Before Prigozhin plane crash, Russia was preparing for life after Wagner August 28, 2023
  • Inside the Russian effort to build 6,000 attack drones with Iran’s help August 17, 2023 Inside the Russian effort to build 6,000 attack drones with Iran’s help August 17, 2023

conclusion for speech help

Viral article used AI to create photo of Disney World's Cinderella Castle on fire

Mouse trap news made up the story and created the fake photo. its founder talks to usa today about why people believed them, even though mouse trap bills itself as 'real disney news that is 100% fake'.

conclusion for speech help

The photo that tricked people into believing that Cinderella Castle at Walt Disney World in Florida burned down was generated using artificial intelligence by a satirical site called Mouse Trap News, the outlet told USA TODAY on Friday.

Cinderella Castle didn't burn down, Taylor Swift and Travis Kelce are not renting Disney World for a day , and the park's ticket prices will not triple by 2025. Those are all stories made up by Mouse Trap News , which bills itself as the " moused trusted name in Disney news" and fully declares that it publishes "real Disney news that is 100% fake."

Its latest viral post claimed on Feb. 24 that the famous castle burned to to the ground and suggested it would be replaced with something "more iconic," like a Spirit Halloween, Doofenshmirtz Evil Incorporated of the Disney Channel cartoon "Phineas and Ferb," or Elsa’s Castle from "Frozen."

"(Firefighters) did everything they could to save the castle and prevent as much damage as possible," reads the Mouse Trap article. "However, the castle ended up burning to the ground and is unsalvageable."

In reality, Cinderella Castle is standing tall and unburned in Orlando, Florida.

How did Mouse Trap do it?

Mouse Trap News told USA TODAY on Friday that the photo of the castle on fire was generated by AI. It features the castle's old gray and blue color scheme, which was changed in 2020 for Cinderella's 70th anniversary, according to to Disney Parks Blog , to a peach and blue color theme.

At the bottom of the story, the website says the story is "very real Disney news" that's "totally made-up."

The outlet also posted a video of the "fire" on TikTok, and it had more than 25 million views by Friday evening. The comment section gave voice to just how believable the post seemed.

"Bruh I believed it for a second until I read the comments. AI is scary bro," one user wrote. Another commented: "AI generated footage alone is getting difficult to tell, but intercutting it with real footage makes it 10x harder."

If Disney news seems outrageous, it might be a Mouse Trap

Everything that comes from Mouse Trap is in no way true, said a Mouse Trap founder who identified himself by the pen name Michael Morrow, a reference to Tom Morrow from Tomorrow Land's people mover.

The founder said he thinks that people don't stop to see where the news is coming from partially because because the headlines are so outrageous.

"They see the hook, they get latched in, they share it after 10 seconds and then, you know, it spreads like wildfire," he said.

Despite its website and social media accounts stating it publishes satirical articles, media outlets and influencers have repeatedly sourced its articles as breaking news.

Jimmy Fallon, SNL jumped to conclusions

In 2022, Jimmy Fallon reported that Disney filed patent for a roller coaster that jumps off the tracks . Disney didn't do that, it was just another one of Mouse Trap's articles.

"This is a fascinating case study on how news spreads," reads Mouse Trap's comment under the TikTok it posted of Fallon's opening monologue.

The folks from Mouse Trap news were shocked to see him speaking about it.

"It was just absolutely insane to see a picture that we created on our website on Jimmy Fallon and him just talking about this story that we completely made up," the founder told USA TODAY. "It was like, it was unreal to see that it made it that far."

In the video , a TV plays a clip of Jimmy Fallon's opening monologue about the roller coaster. "It's the only ride with a sign that says 'you must be this tall to die,'" Fallon said on his show.

USA TODAY could not find a clip of the monologue aside of Mouse Trap's TikTok.

Weekend Update on "Saturday Night Live" isn't immune to the website's satire, either. It did a skit on a new maternity ward that was going to open in the Magic Kingdom so guests can give birth at the park, another fake news story started by Mouse Trap's articles.

Mouse Trap also used to help teach how to spot satire

Mouse Trap News has also been used as an example on how to spot misinformation.

The PBS series Be MediaWise used Mouse Trap's post saying that Disney was asking Florida's government to allow it to serve alcohol to anyone 18 years or older as an example in its lesson on "how to spot satire before sharing it as misinformation."

"Don't just take some random TikToker's word for something," says host Ian Fox. "Follow the links they hopefully share to see the evidence for yourself."

Julia is a trending reporter for USA TODAY. She has covered various topics, from local businesses and government in her hometown, Miami, to tech and pop culture.   You can follow her on  X, formerly known as Twitter ,  Instagram  and  TikTok : @juliamariegz.

  • Skip to main content
  • Keyboard shortcuts for audio player

Movie Reviews

Staggering action sequences can't help 'dune: part two' sustain a sense of awe.

Justin Chang

conclusion for speech help

Timothée Chalamet and Zendaya are Paul Atreides and Chani in Dune: Part Two. Niko Tavernise/Warner Bros. Pictures hide caption

Timothée Chalamet and Zendaya are Paul Atreides and Chani in Dune: Part Two.

Dune: Part Two picks up right where Dune: Part One left off. It's still the year 10191, and we're back on Arrakis, a remote desert planet with vast reserves of spice, the most coveted substance in the universe.

The villains of House Harkonnen have regained control of Arrakis after defeating the benevolent leaders of House Atreides. But hope survives in the form of the young hero Paul Atreides, who has fled into the desert. Paul is played again by Timothée Chalamet, whose performance has matured alongside the character: Paul still has his boyish vulnerability, but now he may be tasked with leading a revolution.

Paul has taken refuge among the Bedouin-like nomads known as the Fremen, many of whom believe he is a messiah-like figure who, according to prophecy, will help them defeat their Harkonnen oppressors. To be accepted by the Fremen, Paul must learn their ways and pass the ultimate test by riding one of the deadly giant sandworms that continually roam the desert.

Storyboarding 'Dune' since he was 13, Denis Villeneuve is 'still pinching' himself

Movie Interviews

Storyboarding 'dune' since he was 13, denis villeneuve is 'still pinching' himself.

Paul successfully rides the worm, and it's the movie's single most thrilling sequence — one of those rare moments when you can feel the director Denis Villeneuve flexing every blockbuster muscle in his body.

With its heightened life-or-death stakes and sometimes staggering large-scale action sequences, Dune: Part Two is certainly a more exciting and eventful journey than Dune: Part One. But even here, the high points are over too soon, and the movie quickly moves on. Villeneuve is an impressive builder of sci-fi worlds, but his storytelling is too mechanical to sustain a real sense of awe.

Admittedly, there is a ton of plot to get through in Frank Herbert's original 1965 novel, a dense saga of feudal warfare and environmental decay. Paul leads a mighty Fremen insurgency against the Harkonnens, destroying their troops and disrupting their spice-mining operations.

Paul also occasionally clashes with his noble mother, Lady Jessica, who ushers in some of the movie's more mind-bending sequences: trippy hallucinations, spooky religious rituals, and a subplot involving a telepathic fetus that reminded me of the Star Child from 2001 .

Sci-Fi epic 'Dune' is an immersive but incomplete experience

Sci-Fi epic 'Dune' is an immersive but incomplete experience

Lady Jessica is played by the formidable Rebecca Ferguson, who keeps you guessing about her character's motives as she urges Paul to embrace his divine calling. But she gets fierce pushback from a Fremen warrior, Chani, with whom Paul has fallen in love. Chani, played by a terrific Zendaya, rejects the prophecy entirely and urges Paul not to buy into it.

Eventually Paul comes to the cynical realization that it doesn't matter if he's a messiah or not, so long as his followers believe he is. Villeneuve, who co-wrote the script with Jon Spaihts, shrewdly calls Paul's heroism into question, and in doing so, pushes back against the common accusation that Dune is just another white-savior fantasy.

That said, the movie isn't as adept at handling the various influences that Herbert wove into the novel, which draws heavily on Arab culture and Muslim beliefs. As such, it's hard to watch the movie and not think about current conflicts in the Middle East — and wonder if it will have anything trenchant or meaningful to say about them. That's a lot to ask of even the smartest, gutsiest blockbuster, but Dune: Part Two doesn't rise to the occasion: It ultimately treats politics as superficially as it treats everything else.

For all Villeneuve's astounding craftsmanship, there's a blankness to his filmmaking that I can't get past, even when he's introducing a frightening Harkonnen villain played by Austin Butler, who's utterly unrecognizable here as the star of Elvis .

What this Dune needed was a director with not just a massive budget and an exacting design sense, but a touch of madness in his spirit — someone like David Lynch, who famously directed a much-maligned adaptation of Dune back in 1984. That movie was a flop, but as always, box office only tells part of the story. For sheer grotesque poetry and visionary grandeur, Lynch's film still worms its way into my imagination in a way that this one never will.

'Dune: Part Two' nails the dismount in the conclusion(?) of the sweeping sci-fi saga

'Dune: Part Two' nails the dismount in the conclusion(?) of the sweeping sci-fi saga

IMAGES

  1. Best Tips and Help on How to Write a Conclusion for Your Essay

    conclusion for speech help

  2. 😂 Speech conclusion example. Speech Outline Examples and Tips

    conclusion for speech help

  3. Speech writing introduction and conclusion

    conclusion for speech help

  4. introduction speech conclusion examples

    conclusion for speech help

  5. PPT

    conclusion for speech help

  6. Speech Conclusions: 7 Memorable Ways to Conclude Your Speech

    conclusion for speech help

VIDEO

  1. Argumentative speech

  2. मेहर के सागर धनी तुम आप हो.... आकाश परनामी सूरतगढ़

  3. Introduction/Conclusion Speech

  4. Finalized Informative Speech

  5. intro and conclusion speech

  6. Conclusion Speech Lori S

COMMENTS

  1. 50 Speech Closing Lines (& How to Create Your Own)

    5. Melissa Butler. Speech Ending: When you go home today, see yourself in the mirror, see all of you, look at all your greatness that you embody, accept it, love it and finally, when you leave the house tomorrow, try to extend that same love and acceptance to someone who doesn't look like you. 6.

  2. 3 Ways to Conclude a Speech

    The bookend technique is an excellent way of signaling the end for the audience. 3. Make the topic seem important. The speech should do a lot to present a case and lots of details to your audience, but the conclusion can be a great opportunity to make those points important.

  3. 9 Tips to End a Speech With a Bang

    3) End a Speech With a Summary. Tell them what you are going to tell them. Tell them. Then, tell them what you told them. "Let me briefly restate these main points…". You then list your key points, one by one, and repeat them to the audience, showing how each of them links to the other points.

  4. Closing a Speech: End with Power and Let Them Know It is Time to Clap

    The first few words of your speech make the audience want to listen and the last few sentences help them decide what they feel about you and your topic. In this chapter, I will explain the function of a conclusion, the format of a conclusion, and I will give you numerous examples of ways to end your speech.

  5. How to end a speech effectively

    Three effective speech conclusions. Here are three of the best ways to end a speech. Each ensures your speech finishes strongly rather than limping sadly off to sure oblivion. You'll need a summary of your most important key points followed by the ending of your choice: a powerful quotation. a challenge. a call back.

  6. Writing the Conclusion of a Speech • My Speech Class

    By previewing, discussing, and summarizing your main points your audience will be exposed to them at least three times during your speech. A good conclusion should be about 5-10% of the total speech length. Anything shorter that 5% means that the ending has come too abruptly. Anything more that 10%, and the audience may become restless.

  7. 15 Powerful Speech Ending Lines (And Tips to Create Your Own)

    2) Simon Sinek. Speech ending line: "Listen to politicians now, with their comprehensive 12-point plans. They're not inspiring anybody. Because there are leaders and there are those who lead. Leaders hold a position of power or authority, but those who lead inspire us.

  8. Speech Conclusions

    Bookend speech—make sure the introduction and conclusion balance the main points of the speech. Remember to savor each bite as the jelly remains safely in the sandwich and not on your hands. As you decide which of these conclusion styles will work best with your speech, keep in mind your conclusion needs to restate your claim. Remind the ...

  9. Concluding the Speech

    Concluding Device. The final part of a powerful conclusion is the concluding device. A concluding device, also called a clincher, is essentially the final thought you want your audience members to have when you stop speaking. It also provides a memorable and definitive sense of closure to your speech.

  10. 11.2 Steps of a Conclusion

    Examine the three steps of an effective conclusion: restatement of the thesis, review of the main points, and concluding device. Differentiate among Miller's (1946) ten concluding devices. Matthew Culnane - Steps - CC BY-SA 2.0. In Section 11.1 "Why Conclusions Matter", we discussed the importance a conclusion has on a speech.

  11. A Guide to Writing a Conclusion for a Speech

    List the advantages or potential uses; this is a powerful way to conclude a speech. Give a brief description of the issue and offer a two-sentence solution. Use a prop or visual aid to help you imagine how your call to action will turn out. Make your main point—or even the title of your argument—into a memorable slogan.

  12. Introductions and Conclusions

    Introductions and conclusions serve to frame the speech and give it a clearly defined beginning and end. They help the audience to see what is to come in the speech, and then let them mentally prepare for the end. In doing this, introductions and conclusions provide a "preview/review" of your speech as a means to reiterate or re-emphasize ...

  13. Speech Conclusion: 12 Ways to End a Presentation the Best Way

    Draw on as many senses as you can to help participants to see, smell and hear your dream for the near or longer term. You'll have people quickly trying to connect the dots and the meaning of your speech. 10. Share a story. Polishing off your presentation with a short anecdote is another impactful method.

  14. 8 Effective Introductions and Powerful Conclusions

    Conclude by Inspiration. By definition, the word inspire means to affect or connect with someone emotionally. Both affect and arouse have strong emotional connotations. The ultimate goal of an inspiration concluding device is similar to an "appeal for action," but the ultimate goal is more lofty or ambiguous.

  15. Structuring the Conclusion and Examples

    Element 1: Signal the End. The first thing a good conclusion should do is to signal the end of a speech. You may be thinking that telling an audience that you're about to stop speaking is a "no brainer," but many speakers really don't prepare their audience for the end. When a speaker just suddenly stops speaking, the audience is left ...

  16. Purpose of a Speech Conclusion

    Your conclusion should clearly indicate the end of your speech. The last thing a speaker says should set the tone, motivation, or intrigue that the audience should take away from having listened to the presentation. To help you do so, the next page will outline useful attention-getting strategies for your conclusion.

  17. 11.1 Why Conclusions Matter

    A strong conclusion is very important because it's a speaker's final chance to really explain the importance of her or his message and allows the speaker to both signal the end of the speech and help the audience to remember the main ideas. As such, speakers need to thoroughly examine how they will conclude their speeches with power.

  18. Chapter 9: Introductions and Conclusions

    The introduction for a speech is generally only 10 to 15 percent of the entire time the speaker will spend speaking. This means that if your speech is supposed to be five minutes long, your introduction should be approximately forty-five seconds. One of your authors usually says one minute should be the maximum intro length in a five-minute speech.

  19. Chapter 17: Conclusion

    Just as a good introduction helps bring an audience into your speech's world, and a good speech body holds the audience in that world, a good conclusion helps bring that audience back to reality. So, plan ahead to ensure that your conclusion is an effective one. While a good conclusion will not rescue a poorly prepared speech, a strong ...

  20. How to Conclude a Presentation: Tips and Examples

    Here are some tips for using a story to conclude a presentation: Make sure the story is brief. Choose a story that relates to the main points of the presentation. Stories about a customer experience or successful case study are effective. Make sure the story is relatable and encourages empathy from your audience. 7.

  21. How to Write a Conclusion for an Essay

    Before we dive into the details, here's a basic outline of how to write a conclusion: Restate your thesis: remind readers of your main point. Reiterate your supporting points: remind readers of your evidence or arguments. Wrap everything up by tying it all together. Write a clincher: with the last sentence, leave your reader with something to ...

  22. Essay Conclusion Generator

    First, enter the title of your paper into the appropriate box. This helps the generator get an idea of what your paper is about. Second, enter the text of your essay into the box below. The generator scans the text to find the thesis and main points. Then it uses that information to develop a concluding paragraph for you.

  23. Free AI Conclusion Generator

    The Ahrefs' Conclusion Generator can assist in distilling complex business data, market research, and analysis into clear and impactful conclusions. By inputting key insights and trends, users can obtain a professionally crafted conclusion. This is valuable for executives, consultants, and analysts who need to communicate the essence of their ...

  24. Trump's CPAC speech showed clear signs of major cognitive decline

    Trump is an expert on leveraging everyday people's pain points and personal fear. In his CPAC speech, Trump triggered this by focusing on real economic anxieties and feelings of vulnerability ...

  25. Supreme Court to Decide How the First Amendment Applies to Social Media

    It is whether tech platforms have free speech rights to make editorial judgments. Picking the apt analogy from the court's precedents could decide the matter, but none of the available ones is a ...

  26. Fact check: Trump makes false and unsubstantiated claims in border speech

    President Joe Biden and former President Donald Trump delivered back-to-back Thursday speeches at different Texas locations near the border with Mexico. Biden's speech, largely delivered from a ...

  27. Putin threatens nuclear war if NATO troops help Ukraine

    MOSCOW — Russian President Vladimir Putin used his annual State of the Nation address on Thursday to take aim at the West, threatening to use nuclear weapons against NATO countries if they send ...

  28. AI photo of Cinderella Castle on fire tricked readers. What to know

    Jimmy Fallon, SNL jumped to conclusions. In 2022, Jimmy Fallon reported that Disney filed patent for a roller coaster that jumps off the tracks.Disney didn't do that, it was just another one of ...

  29. Staggering action sequences can't help 'Dune: Part Two' sustain a ...

    Dune: Part Two is a more exciting and eventful journey than Dune: Part One. But even here, the high points are over too soon, and the movie quickly moves on.