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Frozen Yogurt Business Plan Template

Written by Dave Lavinsky

frozen yogurt business plan

Frozen Yogurt Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their frozen yogurt companies.

If you’re unfamiliar with creating a frozen yogurt business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a frozen yogurt business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your frozen yogurt business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a frozen yogurt business or grow your existing frozen yogurt company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your frozen yogurt business to improve your chances of success. Your frozen yogurt business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Frozen Yogurt Businesses

With regards to funding, the main sources of funding for a frozen yogurt business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for frozen yogurt companies.

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How to write a business plan for a frozen yogurt business.

If you want to start a frozen yogurt business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your frozen yogurt business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of frozen yogurt business you are running and the status. For example, are you a startup, do you have a frozen yogurt business that you would like to grow, or are you operating a chain of frozen yogurt businesses?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the frozen yogurt industry.
  • Discuss the type of frozen yogurt business you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of frozen yogurt business you are operating.

For example, you might specialize in one of the following types of frozen yogurt businesses:

  • Brick and mortar : this type of frozen yogurt business is a traditional frozen yogurt shop that serves a variety of traditional flavors.
  • Organic: this type of frozen yogurt business focuses on serving frozen yogurt made from all-natural ingredients and is usually made on-location.
  • Non-dairy: this type of business will serve non-dairy versions of favorite frozen yogurt flavors. It is a favorite of vegans.

In addition to explaining the type of frozen yogurt business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served, the number of bowls served with positive reviews, reaching X number of yogurt served, etc.
  • Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the frozen yogurt industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the frozen yogurt industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your frozen yogurt business plan:

  • How big is the frozen yogurt industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your frozen yogurt business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your frozen yogurt business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals of all ages and families with children.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of frozen yogurt business you operate. Clearly, families would respond to different marketing promotions than a young college student, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other frozen yogurt businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes grocery stores, restaurants, or farmers markets. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of customers do they serve?
  • What type of frozen yogurt business are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide a variety of flavors?
  • Will you offer products or services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a frozen yogurt business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of frozen yogurt company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide ice cream, beverages and snacks?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your frozen yogurt company. Document where your company is situated and mention how the site will impact your success. For example, is your frozen yogurt business located in a busy retail district, near a school, a mall, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your frozen yogurt marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your frozen yogurt business, including purchasing ingredients, making frozen yogurt, fulfilling customer orders, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sell your Xth frozen yogurt, or when you hope to reach $X in revenue. It could also be when you expect to expand your frozen yogurt business to a new city.  

Management Team

To demonstrate your frozen yogurt business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing frozen yogurt businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a frozen yogurt business or successfully running a small restaurant.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you sell 5 frozen yogurt cones/bowls per day, and/or offer other revenue generators such as ice cream or beverages? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your frozen yogurt business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a frozen yogurt business:

  • Cost of kitchen equipment and yogurt inventory
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your frozen yogurt location lease or a list of flavors you plan to offer.  

Writing a business plan for your frozen yogurt business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the frozen yogurt industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful frozen yogurt business.  

Frozen Yogurt Business Plan Template FAQs

What is the easiest way to complete my frozen yogurt business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your frozen yogurt business plan.

How Do You Start a Frozen Yogurt Business?

Starting a frozen yogurt business is easy with these 14 steps:

  • Choose the Name for Your Frozen Yogurt Business
  • Create Your Frozen Yogurt Business Plan
  • Choose the Legal Structure for Your Frozen Yogurt Business
  • Secure Startup Funding for Your Frozen Yogurt Business (If Needed)
  • Secure a Location for Your Business
  • Register Your Frozen Yogurt Business with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Frozen Yogurt Business
  • Buy or Lease the Right Frozen Yogurt Business Equipment
  • Develop Your Frozen Yogurt Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Frozen Yogurt Business
  • Open for Business

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how a Growthink business planning consultant can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Business Plan Template For Small Businesses & Entrepreneurs

How to Start a Frozen Yogurt Business

Frozen yogurt businesses can offer anything from smoothies to parfaits with an infinite amount of toppings and flavor combinations. A frozen yogurt business may also offer specialty drinks, such as gourmet coffee or Italian sodas.

Learn how to start your own Frozen Yogurt Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Frozen Yogurt Business Image

Start a frozen yogurt business by following these 10 steps:

  • Plan your Frozen Yogurt Business
  • Form your Frozen Yogurt Business into a Legal Entity
  • Register your Frozen Yogurt Business for Taxes
  • Open a Business Bank Account & Credit Card
  • Set up Accounting for your Frozen Yogurt Business
  • Get the Necessary Permits & Licenses for your Frozen Yogurt Business
  • Get Frozen Yogurt Business Insurance
  • Define your Frozen Yogurt Business Brand
  • Create your Frozen Yogurt Business Website
  • Set up your Business Phone System

We have put together this simple guide to starting your frozen yogurt business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

  • What are the startup and ongoing costs?
  • Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Frozen Yogurt Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your frozen yogurt business?

Business name generator, what are the costs involved in opening a frozen yogurt business.

When it comes to equipment, you’ll need an industrial mixer, which can cost up to $15,000. A cash register can cost up to $1,000, and a display case can cost up to $7,000. A set of tables and chairs can run anywhere from $200 to $800. If you choose to franchise a company, such as Menchie's, you can expect to pay about $375,000 total. This covers everything though, and includes ongoing advertising benefits from the parent company for as long as you're open.

What are the ongoing expenses for a frozen yogurt business?

Those opening their own frozen yogurt business may have to budget for the following expenses:

  • Equipment repairs
  • Employee wages
  • Permit renewal
  • Supplies/ingredients

Who is the target market?

The best client is someone who lives close to you, so you can develop a core base of customers who come to depend on your menu. Your clientele don’t necessarily need to be health nuts, but they may be people who are either watching their weight or looking to make more conscientious choices about their eating habits.   

How does a frozen yogurt business make money?

Owners must set the prices for each menu item to cover business expenses and create a profit margin. People who are looking for fancy frozen yogurt are willing to pay a little more for quality flavors. Your prices will have to factor in all of the costs of the business (not just the cost of the ingredients.)

Typically, you can charge customers about three or four times the cost of the ingredients. So if one frozen yogurt serving costs $0.50, then you can charge the buyer around $2. If you’re in the major cities like LA or NYC, then you can likely charge closer to $4 or $5. You can also charge by the weight, which will include both the frozen yogurt and the toppings.

How much profit can a frozen yogurt business make?

Frozen yogurt had a revenue of $1.8 billion in 2014, and many people actually prefer this product over ice cream or gelato. Your profits are made up of the costs left over after you purchase ingredients and pay your employees. The exact amount you make will have to do with how well your run your business. Normally, about ⅔ of the revenue you make will be spent on ingredients and wages. Your leftover funds will be put toward rent costs and purchasing new equipment. If you sell 50,000 servings of frozen yogurt throughout the year at $3, then you can expect there to be about $50,000 to go towards rent and equipment.

How can you make your business more profitable?

Consider offering gourmet coffee to your customers, or setting up your own stand or food truck at different events (e.g., farmers markets, sports games, etc.) You can also offer specialty cakes, smoothies or pastries as well. Also, plenty of kids would love to use your space for their birthday party, so consider offering packages for parents looking for a unique gift for their children.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your frozen yogurt business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

  • Separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

  • Separate personal and business expenses by putting your business' expenses all in one place.
  • Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a Eco tour business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Certificate of Occupancy

A frozen yogurt business is generally run out of a storefront. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

  • If you plan to lease a location :
  • It is generally the landlord’s responsibility to obtain a CO.
  • Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a frozen yogurt business.
  • After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
  • If you plan to purchase or build a location :
  • You will be responsible for obtaining a valid CO from a local government authority.
  • Review all building codes and zoning requirements for your business’ location to ensure your frozen yogurt business will be in compliance and able to obtain a CO.

Food Regulations

When selling food, you will need licensing from a local health department; all establishments serving food are required to pass a health inspection. Tips for faring well on a health inspections

There are federal regulations regarding what can and cannot be added to, sold as, and processed with food. Attached is a resource from the Food and Drug Administration detailing the process of starting a food business: How to Start a Food Business

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Frozen Yogurt Business needs and how much it will cost you by reading our guide Business Insurance for Frozen Yogurt Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a frozen yogurt business

Word of mouth will definitely be a major factor in how successful you are, but part of your success is also tied up in the location you choose. Being in a heavily trafficked part of the neighborhood will help immensely. Hold a major party for your Grand Opening, and take the time to get to know the people around you. Their requests will determine how you conduct your promotions and marketing.

You can also do standard advertising, such as internet, print, or television advertising. Keep your social media pages up to date, and give people incentives for following you on Facebook or Instagram. Post fun pictures, and keep people updated about any specials and discounts you're offering.

How to keep customers coming back

Attracting people is rooted in just how delicious your product is. Check out your competition and determine what you can do differently to keep people coming back. Constantly seek customer feedback, and respond to the most pressing concerns — whether they’re about the food or not. Terrible or even inconsistent service from employees will kill a new business quickly.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

Owners should have experience both with making and selling frozen yogurt. A specialty recipe and production methods ensure customers get a quality product. Owners should also have a good idea of the specialty flavors and toppings customers want. One neighborhood may want the classics, such as strawberry, cherry, and chocolate. Other neighborhoods may want to see more inventive flavors, such as bacon or churro.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a frozen yogurt business?

To entice customers and keep them coming back, an owner should focus on the following daily activities:

  • Ordering ingredients and non-food supplies
  • Mapping out a budget
  • Providing customer service
  • Scheduling employees
  • Updating company website
  • Maintaining web presence
  • Overseeing quality control

What are some skills and experiences that will help you build a successful frozen yogurt business?

Anyone hoping to get started in this business should have a decent amount of experience working in different positions in food service. This should include both customer service roles, as well as management. Entrepreneurs should also have a good idea of what their competitors are offerings, so they can highlight exactly why potential customers should switch their allegiance.

What is the growth potential for a frozen yogurt business?

A frozen yogurt business has a lot of room for growth, but certain areas may be difficult to expand in. For example, a market like Los Angeles is saturated with a variety of specialty frozen yogurt businesses. However, businesses can penetrate even the most saturated market by offering an experience customers can’t find anywhere else. This may be through new flavors, incredible customer service, or even through fun decorations.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a frozen yogurt business?

Consistency is one of the first things to master when it comes to frozen yogurt. Your menu items should taste exactly the same no matter when they're ordered. Liquid mix (as opposed to dry) is generally the best way to ensure consistency.

Innovation is normally the second thing to consider. You’re looking at the popular flavors of today, and how you can incorporate them into your business. For example, when Starbucks introduces a new product like the Unicorn Frappucino, you should look for ways to work in your own similar offering to capitalize on the craze. Consider offering unlimited free samples as a way to get people interested in your flavors, and never let a customer complaint go unanswered (either in person or online).

How and when to build a team

You’ll want to build a team well before you’ve opened the store. Ideally, you’ll want employees who can stick with you for the long-term, but depending on where you are and the wages you offer, this can be a tall order. Look for people who genuinely enjoy customer service, and who want to make each visit a special experience.

Useful Links

Industry opportunities.

  • Orange Leaf
  • Menchie's Frozen Yogurt
  • The Country's Best Yogurt

Real World Examples

Further reading.

  • How to Start Your Frozen Yogurt Business
  • A Sample Frozen Yogurt Business Plan
  • How to Make a Profit with a Frozen Yogurt Business

Have a Question? Leave a Comment!

Ice Cream Profits

  • Business Plans

“Now, Find Out How YOU Can Earn A Recession-Proof Income in This Healthy Industry with Your Very Own, Easy-To-Start Frozen Yogurt Business Using This Step-by-Step Business Plan!”

Dear Frozen Yogurt Entrepreneur,

If you’re thinking about starting a frozen yogurt business, but you don’t know where to start … or you need to write a business plan to pitch your Frozen Yogurt business idea to bankers or potential investors, then you’ll want to read closely.

I’m about to reveal how ANYONE can write a frozen yogurt business plan to get tens of $1,000’s in start-up capital, enjoy windfall sales in your first year of business, and expand (or sell) the business for record profits!

“Why YOU Can Start Earning A Recession-Proof Income in The $21.4 Billion Dollar Frozen Dessert Industry!”

Frozen Yogurt is a part of the frozen dessert industry, which generates $21.4 billion in annual revenues in the United States alone. As a frozen yogurt business owner, it is possible to make a comfortable recession-proof income in your home town or you can expand to own multiple locations and become a millionaire.

More and more Americans are making healthier snack choices, which means this industry has a lot of room to grow.

This is your opportunity to get in on the ground floor of this emerging sector of the industry.

An important part of entrepreneurial success is the planning process and having a well thought business plan can be an invaluable tool for starting and growing a profitable frozen yogurt shop.

“As Invaluable As They Can Be, Writing A Business Plan Has Been Difficult, Time Consuming, and Overwhelming.. Until Now!”

Did you know that over 50% of small businesses in the United States fail in the first year and 95% percent of small business fail within the first five years? This high percentage of failure is directly related to poor planning. While a business plan is far from everything (a plan is only as good as its execution!), having the research and foresight that an effective plan provides can be invaluable.

But until now, getting a business plan specifically for a frozen yogurt shop could be extremely difficult — and expensive.

A solid business plan requires in depth industry research, which can take hundreds of grueling hours to gather. Not to mention, a lot of the industry information can only be gathered by subscribing to expensive online research resources. And even then you might not know which data is important to include and what is irrelevant.

You could hire a business plan consultant for one-on-one help with writing your business plan. However, these consultants may charge upwards of $100/hour and you can expect to pay between $2,000 to $10,000 for a thoroughly researched plan. That is a huge amount of money you could be using for your start up capital instead.

That’s why we decided to put together The Frozen Yogurt Business Plan.

“Save Time and Money While Avoiding The Stress of Starting from Scratch!”

The Frozen Yogurt Business Plan is easy to customize and is made up of Microsoft Word, Microsoft Excel and Adobe Acrobat documents. This way you don’t have to get frustrated learning a new software system that won’t let you edit your business plan in the detail required.

And you don’t have to worry about knowing how to write a business plan from scratch because most of it is already written for you. All you have to do is add in your frozen yogurt shop’s details and you’re done.

Consider The Top 5 Reasons Why The Frozen Yogurt Business Plan Is Right For You

In doing our research for developing this product, we enlisted the help of a professional review team. This review team was made up of:

  • A well respected banker with 25 years of lending experience.
  • A professional business plan writer with over 10 years of experience.
  • A former vice president of franchise operations for one of the nations largest fast food chains and founder of several successful businesses.

These business plan and food industry experts purchased every business plan product on the market and thoroughly examined and evaluated each one.

During this review process, our business plan experts recognized a tremendous opportunity to offer a product that both met and exceeded the standards currently set and did so while being specifically hand-crafted for the frozen yogurt industry.

Here are the top five reasons why The Frozen Yogurt Business Plan is the perfect plan for you:

It’s Written From Scratch Specifically for the Frozen Yogurt Business

Your plan is professionally researched and created from the ground up with all of the necessary details and relevant data that the bankers and investors require.

This means that you don’t have to worry about customizing a generic business plan to meet your needs and wondering what belongs or doesn’t belong because of your industry. That alone saves a lot of time and takes the stress out of this important part of your business process.

It’s Properly Formatted The Way Investors, Partners and Banks Want It

Bankers, partners and investors require business plans within a standard format and length. In addition to overall plan length, section content and length are also critical.

The Frozen Yogurt Business Plan adheres to best practice business plan writing standards which makes the bankers happy and makes it easier to attract the funds you need.

We’ve Cut The Fluff

A business plan should be clear and concise, illustrating your business’ feasibility. Any irrelevant information is frowned upon.

All too often, business plans will suffer from well-intended “bloat” spurred on by a desire to look like the plan “has it all together”. The end result is a document that is far too long containing details that just weren’t need.

The Frozen Yogurt Business Plan focuses on what’s important, leaving the fluff for the pillows.

It’s Fully Researched with Up-to-date Data and Statistics from Reliable Sources

The Frozen Yogurt Business Plan (updated for 2021) was developed and researched using trusted, contemporary resources and market data.

All of the difficult to find industry research has been gathered for you – with statistics, forecasts and market data saving time, effort and stress.

When you build your frozen yogurt business plan with real research from accurate sources, you’re free to focus on all of the other startup tasks at hand.

It’s The Only Plan Offering an Iron Clad, 60-Day Money Back Guarantee

Some might call us crazy for offering a 60-day money back guarantee on a business plan. That’s ok. We want to make sure that each and every customer is completely satisfied with their purchase.

If you’re not completely satisfied with The Frozen Yogurt Business Plan, for any reason, we’ll refund your money.

With hundreds of happy customers after over two and a half years of business, we are dedicated to providing the highest quality of product and stand behind each and every purchase

The Research Has been Done For You with Up-to-date Frozen Yogurt Industry Facts and Figures

One of the most difficult part of writing a business plan is the research involved. This is why the Frozen Yogurt Business Plan pays special attention to the research section. This business plan uses only the most reputable sources and includes the key information entrepreneurs, banks and investors require. Our exceptional sources include:

  • United States Census Bureau
  • International Dairy Foods Association
  • Datamonitor

The Frozen Yogurt Business Plan is updated every year to ensure you always have the most up-to-date facts and figures within your plan.

Since the industry research section is already written, you save hundreds of frustrating hours required to manually gather anything nearly as comprehensive. That alone is worth your investment!

Just look at all of the pre-made frozen yogurt industry charts and graphs included in The Frozen Yogurt Business Plan!

You’ll get:

  • The United States Frozen Yogurt Market Growth over the past 5 years!
  • An Impressive Promotional Budget
  • Powerful Sales Forecasts
  • The Competitor Profile Matrix
  • The Pricing Schedule

The Frozen Yogurt Business Plan will help you prepare for your frozen yogurt shop and show you:

  • What your risks are and how to minimize the risk.
  • How much revenue you can expect in the first year, the second year, and so on.
  • How you can set your shop apart from the others – and double your income!
  • The minimal requirements you need to get into the frozen yogurt business.
  • Plus so much more!

“Are You Sure The Frozen Yogurt Business Plan Is Right for Me?”

This Frozen Yogurt business plan has been written to accommodate a variety of situations. Do any of the following points describe your situation?

  • Starting a Traditional Frozen Yogurt Shop?
  • Buying an Existing Frozen Yogurt Shop?
  • Need to Value Your Current Business?
  • Looking for Expansion Capital?
  • Selling Your Multi-Shop Chain?

If any of these situations are right for you the Frozen Yogurt Business Plan can offer you the groundwork to customize your own winning plan that will impress investors, financiers and potential partners.

Did you know, a large portion of the business plan buyers are seasoned business owners? They invest in a good plan because they can truly appreciate the requirements of banks and investors for details and hard numbers.

Here’s What Other Entrepreneurs Are Saying …

“helps in tackling the 100s of issues related to opening a shop”.

“The itemization of market breakdown of the fictional company in the business plan was helpful. The spreadsheet itemizing the startup costs also helped to get us organized. You outlined items that we simply had overlooked.

I would recommend that people buy this plan because any tool that provides an organized approach to tackling the 100s of issues related to opening a business is beneficial.”

Gregory Hathorn , Alabama

“The Industry Analysis Alone Was Worth The Price!”

“I found the industry analysis to be the most helpful (trends, forecasts, etc.) I would recommend this business plan to others as the analysis alone was worth it.

Quantifying what we’re trying to do will be a great help to secure funding . The business plan was well organized and followed much of the outline we developed for our model.”

Peter Tengerdy Denver, CO

“As a seasoned business writer I’ve worked with many companies to develop their business plans into viable documents that lead to startup capital or new investors.

I often see many common mistakes such as overdone length and hasty financials that are sure to prevent a plan from succeeding. However, this plan is a breath of fresh air because it is well written, professionally cited, and easy to understand.

The plan’s author has done his or her homework in the form of market research, industry analysis, and refined financial planning. I would recommend this business plan to anyone interested in opening a Frozen Yogurt shop.”

Mark A.F. Bond Expert Business Plan Writer China Doll Publishing

“The industry analysis was very powerful when we pitched our idea to bankers and investors. Several people commented on how much detail there was and how it really makes the case for our business.

I believe that the real purpose of writing a business plan is in the process. By writing down your plan, it raises questions that have to be addressed. The plan helped us organize the process better and gave us some ideas for addressing the questions that were coming up as we customized the plan.”

Bruno Tropeano

“I Can Help You Plan For Your Frozen Yogurt Shop’s Success.”

As the founder and editor of FrozenYogurtFranchise.com, entrepreneurs just like you write in with questions about the frozen yogurt business. Of the questions I get every month, about 80 percent involve effective business plan development or business startup.

I also get the success stories – the letters and e-mails from professionals who’ve built a profitable and established Frozen Yogurt business. They offer tips and advice, telling me what worked for them.

So I have a unique vantage point – and a wealth of secret, insider information about the business that others don’t. I know what it takes to make it!

I also worked with a business plan writing expert with over 10 years of experience to ensure that the Frozen Yogurt Business Plan is in just the right format with detailed industry facts and figures throughout the plan.

Regardless of what anyone says, starting your own business has its risks. But, what I’ve learned is that a good business plan can help you recognize and tackle challenges before they set you back.

Introducing … The Frozen Yogurt Business Plan 2021

introducing1

A Professional Business Plan in a Fraction of the Time at a Fraction of the Cost!

When you actually sit down to write a frozen yogurt shop business plan, you can feel overwhelmed. Where do you start? What do you say? With so many sections and critical information expected, it’s hard to know.

Generic plans are riddled unspecifics and paying a consultant to write a plan for you will easily put you out anywhere from $2,000 to $10,000.

With the Frozen Yogurt Business Plan, you have a professional business plan hand-crafted specifically for the Frozen Yogurt industry developed in a fraction of the time it would take if you were writing it from scratch!

We’ve priced our business plan carefully to make sure that we’re offering you a maximum value for a minimal investment.

Plus You’ll Also Get These Amazing Bonuses for FREE

self-serve-thumb

Due to high demand, we have created a bonus business plan to suit the Self-Serve Frozen Yogurt industry. This plan is a replica of our Frozen Yogurt Business Plan, with modifications to reflect a self-serve concept.

Free Bonus #1

Getting started guides and checklists.

We have included the following guides to help you navigate the getting started process and help you avoid overwhelm when launching your Frozen Yogurt business.

  • Insider’s Guide to Business Plan Writing – This invaluable guide offers a breakdown of each critical section of the business plan and is full of tips & tricks and from the business plan writing experts.
  • Store Layout and Design – We’ve included ideas and best practices for shop layouts showing you what works – and what doesn’t!
  • Site Selection and Location – We’ve added in helpful tips and ideas for picking the best location to maximize your profits!
  • Lease Agreement Sample – Get an easy-to-use lease agreement template and save the high cost of attorney fees!
  • Permits and Licenses – Learn which permits and licenses you’ll need to open a shop!
  • Health and Safety Requirements – Discover the health and safety standards and how to stay in compliance.

These added bonuses are loaded with over 40 pages of frozen yogurt industry tips and secrets to success and is an invaluable companion to the Frozen Yogurt Business Plan

Free Bonus #2

An exclusive interview with a yogurt industry veteran.

allen-bell

Allen Bell, a long time veteran of the frozen yogurt retail scene, pours his years of experience into answering many of the questions on your mind such as:

  • How do I choose the right machine for my frozen yogurt operation?
  • How does menu design impact my sales and what can I do about it?
  • What are the keys to success in the frozen yogurt business?
  • With maximizing profits in mind, what factors should you consider when choosing a location?
  • What should you know about your local market to improve your chances of success?

Free Bonus #3

An audio interview on systemizing your business.

Operating a Frozen Yogurt shop can demand long and grueling hours of your time. With operational processes in place, though, you can hire others to run your shop, offering you the freedom to take time off and enjoy the life you’ve worked hard to earn.

In this audio interview, Peter Bowen reveals how to systemize your Frozen Yogurt shop so you don’t have to be there everyday. No small business owner should ever be a slave to their business.

We own businesses to support our lives but too often it seems that our lives and happiness are the fuel for the engines of commerce.

This audio interview will inspire and motivate you while providing you with the principles and practices for systemizing your yogurt shop.

PeterPicture

About Peter Bowen

Peter has been an entrepreneur since childhood when he sold ice creams off a homemade ice cream cart at 12 years old.

Peter has always been driven, a hard worker, he graduated Cum Laude and is a registered Professional Engineering Technologist. His engineering background has led him to become a systemizing expert.

Free Bonus #4

Bonus ebook #1: site selection guide: how to pick the right business location.

This ebook contains valuable information to help you choose the best location for your business. Some topics discussed include:

ebook1

  • How Your Target Market Can Affect Location
  • Things to Conisder When Choosing a Location
  • Considering Zoning, Licenses, and Your Neighbors
  • How to Learn From the Competition
  • How to Determine if a Location is Practical For You

And More …

Free Bonus #5

Bonus ebook #2: the first steps: a complete guide to starting your business.

Many entrepreneurs know they want to start a business, but don’t know where to begin. This ebook covers all of the basics:

ebook2

  • How to Make Sure Your Business is Legal
  • Checklist of Important Requirements Before Starting a Business
  • Tips on Financing Your Business
  • Researching Your Market
  • Marketing and Promoting Your Business

Plus more valuable information you’ll want to read before you get started!

Free Bonus #6

Bonus ebook #3: 100% free strategies for promoting your shop online.

It is no surprise that marketing your business online is invaluable, as that is where many consumers are looking. Marketing your business online is very different than marketing locally, so you’ll want to read these tips we put together to help you beat the competition!

ebook3

  • How to Attract Visitors to Your Website for FREE
  • Basic SEO Strategies For Your Website
  • Other Successful Online Marketing Tools

Why hire someone to do your online marketing when these tips will allow you to do it yourself, for FREE!

Free Bonus #7

How to get an sba loan: your guide to the most popular sba loans and how to secure the funds you need for your business.

So you’ve decided you want to start your own business, great! But before you get too far ahead of yourself, you need a plan to finance your business. One of the best resources entrepreneurs turn to is the SBA. This FREE ebook will explain the differences between the different types of SBA loans and describe what type of business they work best for.

Learn what important tools you will need to put you ahead of the rest when it comes to getting your loan APPROVED!

All these bonuses loaded with detailed frozen yogurt business information are yours free!

100% satisfaction guaranteed – risk free.

We stand wholeheartedly behind our product and work hard for your business. If you are not completely satisfied, you will get a 100% refund of your investment within 60-Days of purchase.

Our best updates and improvements over the years have come as a direct result of feedback from our customers and we welcome everything that we receive. With your purchase, we look forward to welcoming you as our next happy customer.

Don’t wait another minute. Discover the foolproof way to create a powerful, customized business plan! It’s the same business plan template that has already guided hundreds of successful frozen yogurt business owners – and it can help you achieve success, too!

If you have any questions regarding our business plan, please e-mail me at: [email protected]

Wishing You Success in Your Frozen Yogurt Business Ventures,

signature1

Founder of FrozenYogurtBusinessPlan.com

P.S. If you came to this Web site looking for information on how to make money in the Frozen Yogurt business, this plan is for you. No other customizable plan and resource offers such professional, in-depth insight into this exciting industry. And you can order it here right now!

P.P.S. We’ve made sure you’ve got plenty to gain and nothing to lose with our 60-Day Risk Free Money Back Guarantee. PLEASE NOTE: This price may not last long! Gain the planning advantage you’re looking for and order it now before the price goes up!

P.P.P.S. Don’t wait! Opportunity favors the well prepared. This business plan and the amazing bonuses included will help you cement your vision and guide you on your way to making your frozen yogurt dream come true.

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Things to Consider Before Opening a Frozen Yogurt Business in 2020

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Thinking about starting a frozen yogurt (AKA: froyo) business in the coming year, but aren’t sure if it’s right choice? This is the podcast episode for you.

When you crunch the numbers into a spreadsheet selling frozen yogurt can be a very attractive business model. Low product cost, minimal staffing requirements, and national consumer demand for the product has aided growth. But is this dessert market oversaturated or a fad past its prime?

Today, we outline the pros and cons of the business model, the steps you’ll need to take to differentiate the product and give you a no BS instruction to approach the opportunity thank to today’s guest Evan Waldt of Slices Concession .

Page Contents

Brief History of the Industry

Key characteristics of profitable yogurt shops, advantages:, challenges:, frozen yogurt shop startup costs, is a frozen yogurt business profitable, mentioned in the show, frozen yogurt shop ideas, frozen yogurt chains vs independent, conduct market research, popular frozen yogurt menu flavors, popular yogurt toppings list, questions to ask yourself before getting into this business.

The initial wave of popularity for soft-serve frozen yogurt began back in the 1980s with TCBY. While the dessert never disappeared it didn’t begin a return to popularity until 2006 – 2013 when there was a massive resurgence of interest in the product. Part of this was due to innovative toppings being served with the treat.

Fast forward to today and there have been a lot of closings over the past 5 years. Many of the closings were the result of markets being over saturated or absentee ownership situations that resulted in poorly managed stores. But of the shops that remain open as of 2020, many are doing well financially.

yogurt ice cream business plan

Yogurt shops that stayed in business share similar characteristics according to Waldt. If you’re still in the consideration phase, think about ways you could build the four competitive advantages below into the business.

  • Location: The location of any small business is key to operating any successful small business. Look for retail spots near anchor stores such as a Target or restaurants. This will ensure steady foot traffic and discovery of the business.
  • Active Ownership / Management: For many of the businesses that closed their doors, it was because the owners of the business weren’t actively involved and slowly let the business die. If you view a yogurt shop as a fully-passive source of revenue this probably not the right choice. You need to get involved and meet customers to improve the odds of success.
  • Focus on Quality: To deliver the highest quality product possible, you’ve got to regularly maintain and inspect equipment. This attention to detail will make sure you continue to crank out the lightest and highest quality soft serve.
  • Ongoing Innovation: We’ll dive into the specifics of this later in the post, but you’ve got to be tracking trends and testing new flavors to keep things fresh.
  • Keep Marketing: Winning shops don’t stop marketing after being in business for 6 months. They keep going. Continue to look for more joint venture opportunities with schools or non-profits. Think about and test new ways to attract people to the store.

At the end of the day soft serve remains a great concept. It’s an affordable treat that families continue to enjoy. But this is not a set it and forget it business. You must be willing to put in the work and able to adapt with the market.

yogurt ice cream business plan

  • Dairy Free, vegan, healthy and low-calorie options can be easily added to menus. This allows you to attract a variety of market segments to the business.
  • Low product cost. The cost of froyo is under $.10 per ounce on average, but you can often sell the product between $.25 – $.50 per ounce.
  • Minimal staff requirements. If you operate a self-serve shop, you only need 1 – 2 employees to operate the business at a time.
  • There are many ways to differentiate your product from and remain innovative. If you love experimenting with flavors and trends this can be a fun business from a creativity standpoint.
  • In many markets the competition can be cutthroat. Over the past 6 years, many independent shops have gone out of business for this reason.
  • The quality and volume of toppings you offer can cut into profitability. If you have a topping bar there can be a significant amount of waste that eats away at profit.
  • Although the core product is low other expenses like rent, labor, marketing, and machinery and insurance can reduce profitability to just 15% .
  • Maintaining equipment can be a challenge. Ice cream machines are not set it and forget it. They must be cared for to maintain the quality of product.

soft serve cone

Here are some of the typical costs associated with starting a yogurt shop. Many of these are variable costs depending on the location of your business like labor and rent. For states like California you can expect the startup cost to be more expensive than middle America. However, the opportunity in these areas can also be higher.

  • Labor Cost: $10 – $15 per hour for counter employees ($200 – $250 for 20 hours part-time). $16 – $21 for managers ($640 – $840 for 40 hours full-time).
  • Rent: $1,500 – $6,000 per month.
  • Bank Loan / Interest: $1,000 – $3,000 per month
  • Product, Mix and Toppings: $1,000 – $2,000 (Highly dependent on sales volume and waste.)
  • Cups, Spoons, napkins: $500 – $1,000 per month
  • Taxes: The effective small business tax rate is 19.8% on average . This rate will vary depending on factors like location, expenses, and business entity.
  • Utilities: $1,000 – $2,000 per month. Expect your electric bills to be significant to keep product cold.
  • Electrical Setup: $5,000 – $6,000 Unless you taking over an existing ice cream shop or froyo establishment, you’ll need to hire an electrician to ensure you’ve got sufficient power.
  • Permits / Licenses: $1,500 – $3,000 You’ll need to conduct research to see what the startup fees are in your city and state.
  • Insurance: $300 – $1000 Depends on level of coverage and location.
  • General Construction Cost: $10,000 – $50,000 – Always get different bids for the conversion. Cost will vary widely depending on your vision and size of the unit.
  • Ice Cream Machines / Equipment: $10,000 – $50,000. Depends on the number of machines, model, new or used.

All In Startup Cost: At the end of the day you can expect to invest $250,000 – $750,000 to open the doors to a frozen yogurt shop.

The profitability of the frozen dessert business remains strong… Mainly because the core product cost is low. Whether you decide to go the self-serve route and charge by weight or simply have a flat rate, you’ll can make a substantial profit.

Keep in mind that all frozen yogurt businesses will have a different profitability based on a variety of factors like location, product quality, management, and brand. With that being said here are a few examples that help demonstrate revenue potential:

  • Some chain yogurt shops report and average of $750,000 – $800,000 in annual sales volume of assuming the location has been open 2 years or more ( Source ). Not this is a gross sales figure that does not factor labor, taxes, and other typical business expenses.
  • Menchie’s owners make $94,795 on average per year according to Paysa.com . This is after expenses and provides closer insight to the take home pay of operators.
  • According to IBIS World the frozen yogurt is a $1 billion dollar per year industry with 2508 stores in operation. Based on this estimate the average store generate $398,724 in annual sales.

As Evan points out during the interview, although the frozen yogurt is lucrative ongoing maintenance of machines is essential to maintaining high profitability.

If machines are not cared for and properly cleaned, the mix won’t be as efficient and food cost will rise. Simple ongoing care will also reduce the number of times you need to call a repair man.

Gusto – The best payroll solution for small business. Sign up for Gusto today to get a free 3-month trial.

Southwest Traders Show Product Show – Show put on by the largest frozen dessert supplier in the West. This is an annual show worth attending if you’re in the industry.

Slices Concession – Big thanks to Evan Waldt for sharing his industry knowledge.

The International Frozen Yogurt Association (IFYA) – Source of information and support for individuals considering this business. Also, check out their classified section to find frozen yogurt businesses that are listed for sale.

In order to have a successful frozen yogurt shop, you’ll want to offer a unique experience and differentiated product. Here are some specific ideas you can implement in your business that are described in greater detail by Evan Waldt in today’s podcast:

  • Ways to Innovate with Frozen Yogurt: There are all sorts of ways to get creative with frozen desserts. Some simple ways are to follow megatrends to see if there are ways you can latch onto them. For example you could start offering Paleo frozen yogurt or perhaps a non-dairy option. This is an easy way to create appeal across market segments. Another creative option could be created around holidays by season like apple cider or pumpkin spice in the fall.
  • Self-serve versus Employee Served : By having an employee handcraft the frozen yogurt and toppings, you have more control over the quantity and presentation of the product. The timeless favorite Dairy Queen uses this approach. This creates a totally different experience and leads to more Instragram worthy desserts since your employees will get good at assembling the product.
  • Broaden Your Dessert Business : You don’t just need to sell frozen yogurt. You could offer drinks like iced coffees, Boba teas, or scooped ice cream as well. This will set you apart from the self-serve yogurt shops that have sprung up across the country.

These are the top 5 frozen yogurt chains by market share according to Guidant Financial . Evan Waldt suggests that if you’ve seen a lot of mom-and-pop frozen dessert establishments go out of business in your area it can be a good idea to look into a more established franchise with brand recognition. Here are a few of the most popular.

  • Menchie’s

Other popular froyo chains include the following:

  • Cherry Berry
  • Orange Leaf

yogurt ice cream business plan

Before embarking on any type of business, you’ll want to complete some due diligence. Part of this process is to conduct in-depth market research in your market. This market research data should be included in the business plan for the store.

Google Maps and Search: Go to Google and make a list of the number of dessert shops that are in your area. Don’t just compare frozen yogurt shops, but other things that compete for the dessert or snack dollar. Take into account places like Dairy Queen, boba tea places, and Baskin Robins.

Visit Competitors During Peak Times: Spend time getting to know your competition. Visit these establishments at peak times like Friday night to see how many customers are at the store. Record your findings in the business plan to review later. You’ll also want to take note about the things you like and dislike about each business for later review.

Poll Potential Customers: Ask people in your area whether or not they would visit a dessert shop like the one you plan to open. Questions like this can be asked in person or online in forums or social media groups. People love providing their opinions and you’ll get a good sense if there’s any interest locally.

Here are some of the most popular flavors of frozen yogurt on the market. While innovation is key for longterm success in this business, make sure to offer at least a few of timeless flavors as well.

  • Peanut butter
  • Birthday cake
  • Cotton Candy
  • Butter pecan

Keep tabs of new topping trends by monitoring social media, food television, competitors, and by attending industry events. Traveling internationally and domestically can also be a smart strategy as trends usually start on the coasts and are gradually discovered in other markets.

  • Gummy bears
  • Chocolate, strawberry and other sauces.
  • Chocolate and Brownies
  • Crumbled candy bars like Heath, Snicker’s and Crunch
  • A variety of fruits like blueberry and strawberry

yogurt ice cream business plan

When you’re determining whether or not any type of business is the right fit, it’s important to be honest with your interests and skills. Here are a handful of questions you can ask yourself as a starting point to determine whether or not this is the right choice for your situation.

  • Can I see myself running a frozen yogurt business for the next 10 years?
  • Is this the community I really want to serve and get to know (Important when determining a retail location)?
  • Does coming up with new flavors and being obsessed with this product excite me?
  • Is this something that I could lose interest in within 1 – 2 years?
  • Do I enjoy talking to customers and serving people?

The most important step you can take is to be honest with yourself when answering these questions. A frozen yogurts shop is a viable and legit business opportunity that you can make a good living as an owner. But without a passion for the operations of the business, it’s going to be tough sledding to be a success.

Want to start your own food business?

Hey! 👋I’m Brett Lindenberg, the founder of Food Truck Empire.

We interview successful founders and share the stories behind their food trucks, restaurants, food and beverage brands. By sharing these stories, I want to help others get started.

If you liked this story, sign up for our newsletter that includes our food business startup kit and most popular interviews sent straight to your inbox.

Know someone interesting that should be interviewed on the website? Tell us about them here. 

About the Author: Brett Lindenberg

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Starting Your Dream Ice Cream and Frozen Yogurt Business

In the realm of sweet, frozen indulgences, starting an ice cream and frozen yogurt business stands as a beacon of opportunity for those with a passion for innovation and delight. This journey is not merely about mixing flavors but about crafting experiences that resonate deeply with one's soul. Imagine creating a haven where every scoop tells a story, every bite is a masterpiece, and every visit turns into a cherished memory. It begins with understanding the essence of what makes these treats universally adored, then translating that understanding into a brand that speaks to hearts. Infuse your offerings with creativity, ensuring they're not just consumed but remembered. Embrace this venture with an unwavering commitment to quality, community, and sustainability.

ice cream with strawberry on cone

Understanding the Landscape

The journey of creating a business, particularly one that deals with delights like ice cream and frozen yogurt, is akin to crafting a piece of art. Every artist knows the blank canvas' intimidation, and similarly, entrepreneurs face their own set of unique challenges. The first hurdle is the seasonality of demand. It's no secret that warmer months see a spike in cravings for these cold treats, but what about the colder seasons? The key here lies not just in understanding this pattern but in innovating around it.

nine brown popsicles

Diving Deep into Market Research

Innovation requires knowledge, and thus, embarking on thorough market research is indispensable. Who are your competitors? What flavors are trending? Understanding your market isn't just about looking at numbers; it's about feeling the pulse of the community. This phase is where you lay down the foundation for creating something truly unique--a place that offers more than just ice cream or frozen yogurt.

white and brown ceramic bowl

Crafting a Unique Value Proposition

The artistry in this business lies not only in the flavors but also in how you present them to the world. Why should someone choose your establishment over another? Here, differentiation is key. It might be through innovative flavors, a commitment to sustainability, or exceptional customer service. Your value proposition should be as distinct and appealing as the first lick of a well-crafted gelato.

Finding the Perfect Location and Design

The stage on which your masterpiece will be presented--the location and design of your shop--plays a critical role in its success. It's about more than just foot traffic; it's about finding a space that speaks to your brand's soul. The design should invite customers into an experience, make them feel at home yet simultaneously transported somewhere magical. This physical space must echo the innovation and passion that go into every scoop.

pink Popsicle with cherries on ice

Leveraging Technology for Efficiency

In today's world, embracing technology is not an option; it's a necessity. From point-of-sale systems that streamline operations to social media platforms that connect you with your community--technology empowers you to focus on what truly matters: crafting unforgettable experiences. Additionally, inventory management software can help anticipate demand spikes during hot weather or events. Technology, when used wisely, becomes an extension of your creativity.

Boost campaigns with 250+ editable templates. Save, reuse, and wield design tools for business growth.

Sourcing High-Quality Ingredients

The essence of any great culinary creation lies in its ingredients. For ice cream and frozen yogurt businesses, this means finding suppliers who provide not only the best quality but also share your values. Whether it's locally sourced fruits or organic dairy products, these choices tell a story to your customers about what you stand for. It's these stories that people remember and share. They transform a simple dessert into an experience that resonates on a deeper level.

four round white and brown ornaments

Creating a Memorable Brand

Your brand is more than your logo or color scheme; it's how people feel when they hear your name or step into your shop. This emotional connection can turn first-time visitors into lifelong fans. Creating this bond requires consistency across all touchpoints--from product quality to customer service and beyond. Think deeply about what memories you want to create because in the end, those memories become your brand's legacy.

Utilizing Tools like Desygner for Marketing Materials

In this digital age, professional-looking marketing materials are within anyone's reach thanks to tools like Desygner. With its intuitive interface and vast library of templates, creating beautiful visuals that reflect your brand's ethos has never been easier--or more affordable. Whether it's social media posts, menus, or promotional flyers, Desygner can help elevate your marketing efforts without needing extensive design skills. Embracing such tools allows you to keep innovating and stay ahead in this flavorful journey.

brown and white ice cream

The Essence of Beginning in the Ice Cream and Frozen Yogurt Venture

In the realm of ice cream and frozen yogurt businesses, the commencement phase isn't just a step; it's an art. It encapsulates the vision, the passion, and the meticulous attention to detail that separates the extraordinary from the mundane. Starting correctly isn't merely about opening doors to customers; it's about opening a window into a world where every scoop is an experience, every flavor a journey.

A well-conceived beginning sets a foundation that is robust, versatile, and ripe with potential. It's about crafting an environment that whispers innovation while screaming quality. When one embarks on this journey with precision and foresight, they unlock a symphony of positive outcomes. Imagine creating spaces that become not just stores, but destinations; places where every visit churns up joy, and every taste bud finds its nirvana.

Consider the power of first impressions and their lasting impact on brand perception. A stellar startup phase for an ice cream and frozen yogurt business can transform these impressions into legacies. With each meticulously chosen ingredient, with every thoughtfully designed ambiance, we're not just selling frozen treats; we're curating experiences that stick longer than the flavors linger on the tongue.

Moreover, embarking on this venture with clarity and purpose paves the way for sustainable growth, innovation, and community engagement. We talk about building businesses that resonate with values of excellence, creativity, and sustainability. A well-started business becomes a beacon of inspiration, demonstrating what's possible when passion meets precision. It leads to a culture where employees are ambassadors of your ethos, where suppliers are partners in your journey, and where customers become part of your story.

Indeed, the difference a well-planned startup makes is monumental. It defines trajectories, shapes destinies. An ice cream and frozen yogurt business initiated with care doesn't just thrive; it revolutionizes. It becomes more than a place to satiate cravings--it evolves into a sanctuary for innovation, quality, and unforgettable experiences.

variety of ice creams

Innovation as Our Guiding Principle

As we close the chapter on our guide to starting an ice cream and frozen yogurt business, let us remember that the journey towards success is paved with continuous innovation and passion. In the spirit of those who have revolutionized industries before us, approaching this venture with a mindset fixated on creativity, distinction, and quality will set the foundation for a flourishing enterprise.

Embracing the challenges and opportunities with a forward-thinking perspective allows us to transcend traditional boundaries. The marketplace is ever-evolving; thus, staying adaptable, seeking out unique flavors, sustainable practices, and innovative customer experiences will distinguish your brand in a crowded market.

Inspired by visionaries who have shifted paradigms, let's not forget that every detail matters--from the sourcing of ingredients to the design of your brand. It's about crafting stories that resonate and creating moments that linger. Remember, excellence lies in the nuances.

The path ahead is illuminated by those who dare to make bold moves. As you embark on this journey, consider these guiding principles:

  • Innovate relentlessly; let originality be your trademark.
  • Quality over quantity - always prioritize the integrity of your product.
  • Sustainability isn't just a trend; it's our responsibility.
  • Cultivate a memorable brand experience for every customer.
  • Engage with your community; collaboration fosters growth.
  • Never underestimate the power of exceptional customer service.
  • Embrace technology to enhance efficiency and reach.
  • Utilize tools like Desygner for designing marketing materials that reflect the essence of your brand.

To truly elevate your brand and captivate your audience, consider signing up at Desygner for crafting visually stunning designs that tell your story. Let's make waves in the world of ice cream and frozen yogurt with innovation and style at our core.

four ice creams on cups

Crafting a Sweet Success Story in Ice Cream & Frozen Yogurt Marketing

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How to write a business plan for a frozen yogurt shop?

frozen yogurt shop business plan

Putting together a business plan for a frozen yogurt shop can be daunting - especially if you're creating a business for the first time - but with this comprehensive guide, you'll have the necessary tools to do it confidently.

We will explore why writing one is so important in both starting up and growing an existing frozen yogurt shop, as well as what should go into making an effective plan - from its structure to content - and what tools can be used to streamline the process and avoid errors.

Without further ado, let us begin!

In this guide:

Why write a business plan for a frozen yogurt shop?

  • What information is needed to create a business plan for a frozen yogurt shop?
  • How do I build a financial forecast for a frozen yogurt shop?

The written part of a frozen yogurt shop business plan

  • What tool should I use to write my frozen yogurt shop business plan?

Having a clear understanding of why you want to write a business plan for your frozen yogurt shop will make it simpler for you to grasp the rationale behind its structure and content. So before delving into the plan's actual details, let's take a moment to remind ourselves of the primary reasons why you'd want to create a frozen yogurt shop business plan.

To have a clear roadmap to grow the business

It's rarely business as usual for small businesses. The economy follows cycles where years of growth are followed by recessions, and the business environment is always changing with new technologies, new regulations, new competitors, and new consumer behaviours appearing all the time...

In this context, running a business without a clear roadmap is like driving blindfolded: it's dangerous at best. That's why writing a business plan for a frozen yogurt shop is essential to create successful and sustainable businesses.

To write an effective business plan, you will need to take stock of where you are (if you are already in business) and where you want the business to go in the next three to five years.

Once you know where you want your frozen yogurt shop to be, you'll have to identify:

  • what resources (human, equipment, and capital) are needed to get there,
  • at what pace the business needs to progress to get there in time,
  • and what risks you'll face along the way.

Going through this process regularly is beneficial, both for startups and existing companies, as it helps make informed decisions about how best to allocate resources to ensure the long-term success of the business.

To maintain visibility on future cash flows

Businesses can go for years without making a profit, but they go bust as soon as they run out of cash. That's why "cash is king", and maintaining visibility on your frozen yogurt shop's future cash flows is critical.

How do I do that? That's simple: you need an up-to-date financial forecast.

The good news is that your frozen yogurt shop business plan already contains a financial forecast (more on that later in this guide), so all you have to do is to keep it up-to-date.

To do this, you need to regularly compare the actual financial performance of your business to what was planned in your financial forecast, and adjust the forecast based on the current trajectory of your business.

Monitoring your frozen yogurt shop's financial health will enable you to identify potential financial problems (such as an unexpected cash shortfall) early and to put in place corrective measures. It will also allow you to detect and capitalize on potential growth opportunities (higher demand from a given segment of customers for example).

To secure financing

Whether you are a startup or an existing business, writing a detailed frozen yogurt shop business plan is essential when seeking financing from banks or investors.

This makes sense given what we've just seen: financiers want to ensure you have a clear roadmap and visibility on your future cash flows.

Banks will use the information included in the plan to assess your borrowing capacity (how much debt your business can support) and your ability to repay the loan before deciding whether they will extend credit to your business and on what terms.

Similarly, investors will review your plan carefully to assess if their investment can generate an attractive return on investment.

To do so, they will be looking for evidence that your frozen yogurt shop has the potential for healthy growth, profitability, and cash flow generation over time.

Now that you understand why it is important to create a business plan for a frozen yogurt shop, let's take a look at what information is needed to create one.

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Information needed to create a business plan for a frozen yogurt shop

Drafting a frozen yogurt shop business plan requires research so that you can project sales, investments and cost accurately in your financial forecast, and convince the reader that there is a viable commercial opportunity to be seized.

Below, we'll focus on three critical pieces of information you should gather before starting to write your plan.

Carrying out market research for a frozen yogurt shop

Before you begin writing your business plan for a frozen yogurt shop, conducting market research is a critical step in ensuring precise and realistic financial projections.

Market research grants you valuable insights into your target customer base, competitors, pricing strategies, and other crucial factors that can impact the success of your business.

In the course of this research, you may stumble upon trends that could impact your frozen yogurt shop.

You may find that customers prefer a variety of flavors, so you could consider offering more than the traditional vanilla and chocolate options. Additionally, you might discover that customers are looking for healthier alternatives, so you might consider adding some low-fat or dairy-free options.

Such market trends play a pivotal role in revenue forecasting, as they provide essential data regarding potential customers' spending habits and preferences.

By integrating these findings into your financial projections, you can provide investors with more accurate information, enabling them to make well-informed decisions about investing in your frozen yogurt shop.

ice cream business plan: successful entrepreneur

Developing the sales and marketing plan for a frozen yogurt shop

As you embark on creating your frozen yogurt shop business plan, it is crucial to budget sales and marketing expenses beforehand.

A well-defined sales and marketing plan should include precise projections of the actions required to acquire and retain customers. It will also outline the necessary workforce to execute these initiatives and the budget required for promotions, advertising, and other marketing efforts.

This approach ensures that the appropriate amount of resources is allocated to these activities, aligning with the sales and growth objectives outlined in your business plan.

The staffing and equipment needs of a frozen yogurt shop

As you embark on starting or expanding your frozen yogurt shop, having a clear plan for recruitment and capital expenditures (investment in equipment and real estate) is essential for ensuring your business's success.

Both the recruitment and investment plans must align with the timing and level of growth projected in your forecast, and they require appropriate funding.

Staffing costs for a frozen yogurt shop may include salaries for employees, such as cashiers, scoopers, and shift supervisors. Equipment costs may include refrigerators for storage, yogurt machines, freezers, cash registers, and ice cream scoops.

To create a realistic financial forecast, you also need to consider other operating expenses associated with the day-to-day running of your business, such as insurance and bookkeeping.

With all the necessary information at hand, you are ready to begin crafting your business plan and developing your financial forecast.

What goes into your frozen yogurt shop's financial forecast?

The financial forecast of your frozen yogurt shop will enable you to assess the profitability potential of your business in the coming years and how much capital is required to fund the actions planned in the business plan.

The four key outputs of a financial forecast for a frozen yogurt shop are:

  • The profit and loss (P&L) statement ,
  • The projected balance sheet ,
  • The cash flow forecast ,
  • And the sources and uses table .

Let's take a closer look at each of these.

The projected P&L statement

The projected P&L statement for a frozen yogurt shop shows how much revenue and profits your business is expected to generate in the future.

projected profit and loss statement example in a frozen yogurt shop business plan

Ideally, your frozen yogurt shop's P&L statement should show:

  • Healthy growth - above inflation level
  • Improving or stable profit margins
  • Positive net profit

Expectations will vary based on the stage of your business. A startup will be expected to grow faster than an established frozen yogurt shop. And similarly, an established company should showcase a higher level of profitability than a new venture.

The forecasted balance sheet of your frozen yogurt shop

The projected balance sheet of your frozen yogurt shop will enable the reader of your business plan to assess the overall financial health of your business.

It shows three elements: assets, liabilities and equity:

  • Assets: are productive resources owned by the business, such as equipment, cash, and accounts receivable (money owed by clients).
  • Liabilities: are debts owed to creditors, lenders, and other entities, such as accounts payable (money owed to suppliers).
  • Equity: includes the sums invested by the shareholders or business owners and the profits and losses accumulated by the business to date (which are called retained earnings). It is a proxy for the value of the owner's stake in the business.

projected balance sheet in a frozen yogurt shop business plan example

Analysing your frozen yogurt shop projected balance sheet provides an understanding of your frozen yogurt shop's working capital structure, investment and financing policies.

In particular, the readers of your plan can compare the level of financial debt on the balance sheet to the equity value to measure the level of financial risk (equity doesn't need to be reimbursed, while financial debt must be repaid, making it riskier).

They can also use your balance sheet to assess your frozen yogurt shop's liquidity and solvency:

  • A liquidity analysis: focuses on whether or not your business has sufficient cash and short-term assets to cover its liabilities due in the next 12 months.
  • A solvency analysis: takes and longer view to assess whether or not your business has the capacity to repay its debts over the medium-term.

The cash flow forecast

As we've seen earlier in this guide, monitoring future cash flows is the key to success and the only way of ensuring that your frozen yogurt shop has enough cash to operate.

As you can expect showing future cash flows is the main role of the cash flow forecast in your frozen yogurt shop business plan.

example of projected cash flow forecast in a frozen yogurt shop business plan

It is best practice to organise the cash flow statement by nature in order to show the cash impact of the following areas:

  • Cash flow generated from operations: the operating cash flow shows how much cash is generated or consumed by the business's commercial activities
  • Cash flow from investing activities: the investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.) either to maintain the business's equipment or to expand its capabilities
  • Cash flow from financing activities: the financing cash flow shows how much cash is raised or distributed to financiers

Looking at the cash flow forecast helps you to make sure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

Your frozen yogurt shop business plan will normally include both yearly and monthly cash flow forecasts so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The sources and uses table or initial financing plan is a key component of your business plan when starting a frozen yogurt shop.

It shows where the capital needed to set up the business will come from (sources) and how it will be spent (uses).

sources and uses table in a frozen yogurt shop business plan

This table helps size the investment required to set up the frozen yogurt shop, and understand how risks will be distributed between the business owners, and the financiers.

The sources and uses table also highlights what the starting cash position will be. This is key for startups as the business needs to have sufficient funding to sustain operations until the break-even point is reached.

Now that you have a clear understanding of what will go into the financial forecast of your frozen yogurt shop business plan, let's have a look at the written part of the plan.

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The written part of a frozen yogurt shop business plan plays a key role: it lays out the plan of action you intend to execute to seize the commercial opportunity you've identified on the market and provides the context needed for the reader to decide if they believe your plan to be achievable and your financial forecast to be realistic.

The written part of a frozen yogurt shop business plan is composed of 7 main sections:

  • The executive summary
  • The presentation of the company
  • The products and services
  • The market analysis
  • The strategy
  • The operations
  • The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

The executive summary, the first section of your frozen yogurt shop's business plan, serves as an inviting snapshot of your entire plan, leaving readers eager to know more about your business.

To compose an effective executive summary, start with a concise introduction of your business, covering its name, concept, location, history, and unique aspects. Share insights about the services or products you intend to offer and your target customer base.

Subsequently, provide an overview of your frozen yogurt shop's addressable market, highlighting current trends and potential growth opportunities.

Then, present a summary of critical financial figures, such as projected revenues, profits, and cash flows.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Lastly, address any funding needs in the "ask" section of your executive summary.

2. The presentation of the company

The second section in your frozen yogurt shop's business plan should focus on the structure and ownership, location, and management team of the company.

The structure and ownership part provides an overview of the legal structure of the business, who the owners are and how much each has invested and owns. If you are seeking financing it is important that the reader gets a clear picture of which legal entity is receiving the funds, and who controls the business.

The location part should give an overview of the premises from which the company is operating, and why that location is of particular interest (catchment area, accessibility, amenities nearby, etc.).

When describing the location of your frozen yogurt shop, you could emphasize the potential it has to become a successful business due to its prime location. You could point out that the area may boast a population with a high disposable income and that the area may be known for its vibrant nightlife and social activities. Additionally, you may highlight that the area is near a variety of other businesses that could bring in potential customers, such as restaurants, bars, and entertainment venues. Finally, you could point out that the area is known for its walkability, meaning that it may be easy for people to find and visit your shop.

Finally, you should introduce the management team. Explain each member's role, background, and experience.

It is also important to emphasize any past successes that the members of the management team have achieved, and how long they've been working together, as this will help potential lenders or investors understand why they should trust in their leadership.

3. The products and services section

The products and services section of your business plan should include a detailed description of the offerings that your company provides to its customers. 

For example, your frozen yogurt shop could offer a range of delicious flavors, including classic favorites like vanilla and chocolate, as well as exciting new options like mango, passionfruit and coconut. Additionally, customers could choose from a selection of toppings, such as fresh fruit, nuts, and syrups. Furthermore, your shop could provide a variety of smoothies and shakes, made with the customer's choice of yogurt and toppings, for a truly personalised experience. Offering these products and services would give customers an enjoyable and varied experience while helping to increase your revenue.

When drafting this section, you should be precise about the categories of products or services you sell, the types of customers you are targeting and how customers can buy them.

ice cream store business plan: products and services section

4. The market analysis

When presenting your market analysis in your frozen yogurt shop business plan, you should detail the customers' demographics and segmentation, target market, competition, barriers to entry, and any regulations that may apply.

The goal of this section is to help the reader understand how big and attractive your market is, and demonstrate that you have a solid understanding of the industry.

You should start with the demographics and segmentation subsection, which gives an overview of the addressable market for your frozen yogurt shop, the main trends in the marketplace, and introduces the different customer segments and their preferences in terms of purchasing habits and budgets.

The target market section should follow and zoom on the customer segments your frozen yogurt shop is targeting, and explain how your products and services meet the specific needs of these customers.

For example, your target market might include people between the ages of 18-30 who are looking for a healthier alternative to traditional ice cream. They might seek out frozen yogurt as an occasional indulgence that is still lower in calories and fat. They might also be interested in the variety of toppings, such as fresh fruit, nuts, and candy, that are available for customizing their yogurt.

Then comes the competition subsection, where you should introduce your main competitors and explain what differentiates you from them.

Finally, you should finish your market analysis by giving an overview of the main regulations applicable to your frozen yogurt shop.

5. The strategy section

When you write the strategy section of your frozen yogurt shop business plan, remember to cover key elements such as your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

In the competitive edge subsection, elaborate on what makes your company stand out from competitors. This becomes especially important if you're a startup, aiming to carve a place for yourself amidst established players in the marketplace.

The pricing strategy subsection should demonstrate how you plan to maintain profitability while offering competitive prices to attract customers.

Outline your sales & marketing plan, detailing how you'll reach out to new customers and retain existing ones through loyalty programs or special offers.

For the milestones subsection, outline your company's achievements to date and your main objectives for the future, complete with specific dates to set clear expectations for progress.

Lastly, the risks and mitigants subsection should address the main risks that could affect your plan's execution. Explain the measures you've put in place to minimize these risks, assuring potential investors or lenders.

Your frozen yogurt shop may face a variety of risks. One risk could be a decrease in customer demand due to changing tastes or a shift in the local economy. Another risk might be a rise in the cost of ingredients, which could cause your shop to have to increase prices to stay profitable.

6. The operations section

The operations of your frozen yogurt shop must be presented in detail in your business plan.

The first thing you should cover in this section is your staffing team, the main roles, and the overall recruitment plan to support the growth expected in your business plan. You should also outline the qualifications and experience necessary to fulfil each role, and how you intend to recruit (using job boards, referrals, or headhunters).

You should then state the operating hours of your frozen yogurt shop - so that the reader can check the adequacy of your staffing levels - and any plans for varying opening times during peak season. Additionally, the plan should include details on how you will handle customer queries outside of normal operating hours.

The next part of this section should focus on the key assets and IP required to operate your business. If you depend on any licenses or trademarks, physical structures (equipment or property) or lease agreements, these should all go in there.

You may have key assets like the physical location of the frozen yogurt shop and the equipment used to make the product. You might also have intellectual property such as the recipes for the frozen yogurt and the logos and branding associated with it.

Finally, you should include a list of suppliers that you plan to work with and a breakdown of their services and main commercial terms (price, payment terms, contract duration, etc.). Investors are always keen to know if there is a particular reason why you have chosen to work with a specific supplier (higher-quality products or past relationships for example).

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we discussed earlier in this guide.

Now that you have a clear idea of what goes into a frozen yogurt shop business plan, let's look at some of the tools you can use to create yours efficiently.

What tool should I use to write my frozen yogurt shop's business plan?

In this section, we will be reviewing the two main solutions for creating a frozen yogurt shop business plan:

  • Using specialized online business plan software,
  • Outsourcing the plan to the business plan writer.

Using an online business plan software for your frozen yogurt shop's business plan

The modern and most efficient way to write a frozen yogurt shop business plan is to use business plan software .

There are several advantages to using specialized software:

  • You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
  • You are guided through the writing process by detailed instructions and examples for each part of the plan
  • You can access a library of dozens of complete business plan samples and templates for inspiration
  • You get a professional business plan, formatted and ready to be sent to your bank or investors
  • You can easily track your actual financial performance against your financial forecast
  • You can create scenarios to stress test your forecast's main assumptions
  • You can easily update your forecast as time goes by to maintain visibility on future cash flows
  • You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

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Screenshot from The Business Plan Shop's Financial Forecasting Software

Hiring a business plan writer to write your frozen yogurt shop's business plan

Outsourcing your frozen yogurt shop business plan to a business plan writer can also be a viable option.

Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring business plan writers is expensive as you are paying for the software used by the consultant, plus their time, and their profit margin of course.

From experience, you need to budget at least £1.5k ($2.0k) excluding tax for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders or investors).

You also need to be careful when seeking investment. Investors want their money to be used to grow the business, not spent on consulting fees. Therefore, the amount you spend on business plan writing services (and other consulting services such as legal services) needs to be negligible relative to the amount raised.

The other drawback is that you usually don't own the business plan itself: you just get the output, while the actual document is saved in the consultant's business plan software - which makes it difficult to maintain the document up to date without hiring the consultant on a retainer.

For these reasons, outsourcing the frozen yogurt shop business plan to a business plan writer should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their business plan using online software.

Why not create your frozen yogurt shop's business plan using Word or Excel?

Using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write a frozen yogurt shop business plan is not advisable. Allow me to explain the reasons.

Firstly, creating an accurate and error-free financial forecast on Excel or any spreadsheet demands technical expertise in accounting principles and financial modelling. Without a degree in finance and accounting and significant financial modelling experience, it's unlikely that the reader will fully trust your numbers.

Secondly, relying on spreadsheets is inefficient. While it may have been the go-to option in the past, technology has evolved, and software now performs such tasks much faster and more accurately.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Moreover, software offers ease in comparing actuals versus forecasts and maintaining up-to-date forecasts for clear visibility on future cash flows, as we discussed earlier in this guide. Such tasks are cumbersome when using spreadsheets.

Now, let's address the written part of your frozen yogurt shop business plan. While it may be less prone to errors, using software can significantly boost productivity. Word processors lack instructions and examples for each section of your business plan. They also won't automatically update your numbers when changes occur in your forecast, and they lack automated formatting capabilities.

In summary, while some entrepreneurs may consider Word or Excel for their business plan, it's far from the best or most efficient solution when compared to specialized software.

  • A business plan has 2 complementary parts: a financial forecast showcasing the expected growth, profits and cash flows of the business; and a written part which provides the context needed to judge if the forecast is realistic and relevant.
  • Having an up-to-date business plan is the only way to keep visibility on your frozen yogurt shop's future cash flows.
  • Using business plan software is the modern way of writing and maintaining business plans.

We hope that this practical guide gave you insights on how to write the business plan for your frozen yogurt shop. Do not hesitate to get in touch with our team if you still have questions.

Also on The Business Plan Shop

  • In-depth business plan structure
  • Key steps to write a business plan?
  • Free business plan template

Know someone who owns or wants to start a frozen yogurt shop? Share this article with them!

Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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How to start an ice cream shop

How to Write an Ice Cream Shop Business Plan

yogurt ice cream business plan

Want to open an ice cream shop?

It’s never been a better time to open an ice cream business. Now more than ever, customers seek small indulgences and find them in ice cream or yogurt shops.

You’ll find ice cream and frozen yogurt shops everywhere, satisfying local communities from small towns to big cities. In addition, the benefits of starting an ice cream shop are numerous.

Whether you want to start an ice cream shop, ice cream truck, or frozen yogurt shop, you’re going to need a plan.

In today’s post, we will talk about the importance of writing your ice cream shop business plan and how to get started.

Recommended Reading: Low-Cost Ice Cream Business Ideas

Why Do You Need an Ice Cream Business Plan?

An ice cream shop business plan will help you organize your thoughts into one cohesive plan. Your ice cream shop business plan will help to ensure that you cover all your bases. From your ice cream business concept to your budget to your financial forecasts, you will want to make sure everything is legit before moving forward.

Your ice cream shop business plan is created for a specific audience:

  • You (the business owner)
  • Potential bankers and investors
  • Property managers

Potential investors want to see a thorough business plan before they invest any money into it. They want to know whether lending you money is a prudent or intelligent choice. A well-researched business plan shows your potential investors that you are a serious business person. A well-thought-out business plan shows what it will take to generate profits and have ultimate success.

Property managers that you will lease your property from will want to see a well-written business plan.

After all, they want to know what type of business will be working on their property. Additionally, they want to feel confident that your business will be successful.

I believe that the more you plan and research any business, the more money you will save at the end of the day. Writing an ice cream shop business plan is no different. I believe it will save you time, money, and lots of hassle.

So, let’s get to it!

There’s no determined length of a business plan. What is more important is that all of the essential factors are covered in your project. Depending on your specific circumstances, you may want to add or subtract from the following items typically found in a business plan.

A typical business plan will cover the following topics in detail:

Executive Summary

The business description, products & services, ownership and management, the target market, your objectives, business to date, startups budget, operational budget, sales forecast.

  • Break-Even Analysis

Market & Competition

  • Ongoing Analysis

An ice cream shop business plan is often followed by an action plan that details the milestones of opening your business. An action plan tells you what steps have to be taken and by when so that you can smoothly move forward. Your ice cream shop action plan will give you a push when you need it.

Recommended Reading: How Much Does A Small Ice Cream Shop Cost?

ice cream street vending

Contents for an Ice Cream Shop Business Plan

This will summarize your overall ice cream plan. While this section usually comes first, I recommend writing it last as you will have a better idea of your comprehensive plan after you finish writing it.

Make this section fun, exciting, and full of the ice cream flavors you wish to share with the world!

This summary can be used as your “elevator pitch” and help you describe your business within 30 seconds or less. Let your summary be a powerful introduction to your ice cream business.

First impressions count. In this section, you will introduce your ice cream shop business to your readers.

In detail, describe your ice cream business concept and what pain point you are trying to soothe in your customers. Additionally, give a little background of how your business idea came to be and why your business should exist.

Investors and property managers will see whether the business concept or business model is the right fit for them.

Mmmmmm…the incredible, sweet taste of cold ice cream.

Make the reader feel just as good as tasting your coconut vanilla ice cream.

Yes, you are selling ice cream, but use this section for diving into all of your products and services in detail.

For example, will you sell a particular line of ice cream that you make yourself? Will you offer vegan or organic ice cream or frozen yogurt or adding unique toppings? Will you sell other foods, desserts or provide espresso-based drinks to your customers?

You want to fully describe what type of experience your customers will have when buying your product and spending time at your shop.

In this section, you will want to talk a little bit about yourself and your team. What experience, education, or assets do you bring to the business? How will you leverage your expertise to create the best ice cream shop in your city?

In addition, you could talk about the team you are bringing on board. For example, you may discuss bringing in a manager that has worked at several other ice cream shops.

Investors will be looking at this section to make sure that you are developing a team around you that will increase the probability of your success. You want to display confidence – in yourself and in the team you are bringing on board.

Who will be enjoying your ice cream?

Utilize this section of your business plan to tell the reader who you are trying to reach. Your target market is key to your success, and you must understand everything about them.

Specifically:

Who are your customers?

Why would they be interested in visiting your ice cream shop?

What are some key demographics about them?

This section will require some research on your part. For example, you might need to visit other neighboring businesses, walk the neighborhood, get existing data that can help you understand who they are and what will motivate them to visit your ice cream shop.

Serving strawberry and vanilla ice cream is a part of your business – but what is the ultimate objective?

What are your business goals? What is the added value that your ice cream shop creates in the neighborhood? Can you list everything from providing a safe place for neighborhood kids to enjoy ice cream to expanding to three other locations within three years?

Both your investors and your property managers will be interested in knowing your objectives – your motivations – for starting your ice cream business.

You are starting an ice shop, but where are you ultimately taking your business? Describe your vision and your mission in a way that generates excitement for your readers.

If you have already started making progress towards setting up your business, you will mention it here. Remember, this section is often read by investors or property owners to see how far along you are in your planning.

For example, if you are in the process of buying an ice cream truck or have already developed your logo, you could mention it here. This part will change often every time you update your business plan and move forward with opening your business.

yogurt ice cream business plan

Your investors will be paying particular attention to this section – and you should too. After all, we’re talking about money.

You will want to have a well-thought-out startup budget that details the money you need to start and how much money you will need to borrow.

This section should back up your reasoning for seeking a business loan, investment from a private investor, or borrowing from family and friends. In essence, you want to describe your funding mix, the sources and the amount of money coming in, as well as the obligations coming from it.

Your operation budget is different from your startup budget. Your operational budget is the money required for you to operate. This will include everything from your monthly rent, utilities, insurance, labor costs, and inventory.

How much money do will you make as an ice cream shop owner? This section will detail your estimated sales forecasts.

Since you predict your sales numbers, you can only imagine your investors and property owners’ interest in this section. This section will also be good for you to understand just how much money you can make opening an ice cream business. This section may include estimated sales, anticipated costs, and your break-even point analysis.

You want to understand your target market as a whole. This would include understanding your competition. If you live in a thriving community, the chances are you will have some competition – either directly or indirectly. Competition isn’t necessarily bad. If your city has the numbers to sustain two or more ice cream businesses, you will want to focus on your strengths. You want to list your strengths and how you will position yourself to best deal with your anticipated competition. You might want to also present a SWOT analysis of your ice cream business here.

You have to develop a plan to tell people about your ice cream! This section will detail your marketing strategy and how you plan to reach and connect with your customers.

It could detail actional steps you’ll be taking – from building your brand, developing your logo, creating a website to other necessary steps:

  • Local Advertising
  • Creating Signs
  • Social Media
  • POS Marketing
  • Sending Mailers
  • Email marketing

Every business plan has a section in the back where they can place pictures, drawings, sketches. If you have mock-ups of your logo or the layout of your ice cream business, you will also want to add them here too.

How to Write an Ice Cream Business Plan

Is an ice cream shop profitable.

Yes! Nearly every person on the planet loves ice cream. People love ice cream, and they are interested in buying it. It can be profitable if you go after the right target market with the right concept and product. Ultimately your ice cream profits will depend on the number of sales you encounter each day.

How to Write an Ice Cream Shop Business Plan

How to Sell Ice Cream on the Street

How to Write an Ice Cream Shop Business Plan

How Do You Start Your Own Ice Cream Business?

Initial Startup Costs for Opening an Ice Cream Shop

Initial Startup Costs for Opening an Ice Cream Shop

Start an Ice Cream Shop LLC Business

Start an Ice Cream Shop LLC Business

Set Up Your Ice Cream Shop Business Structure

Set up Your Ice Cream Shop Business Structure

Are Ice Cream Shops Profitable?

Are Ice Cream Shops Profitable?

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Opening A Frozen Yogurt Business: 4 Key Planning Tips

Opening a frozen yogurt business is something many people consider doing. With the low start-up costs, high profit margins, minimal staffing requirements, and growing demand for the product, it may seem like an alluring business venture to try out. However, an entrepreneurial endeavor, such as one like this, should not be done impulsively.  There are many things to contemplate before you take a leap into the world of froyo, and we are going to discuss the four key planning tips to take into consideration if this is a road you are thinking about going down.

Why are froyo shops so popular?

4 key planning tips to consider, design and creativity, frozen yogurt machines to purchase.

If your business model is structured appropriately and executed properly, we are sure you could run a successful frozen yogurt storefront, and we would love to be a part of it. We have a large range of soft serve ice cream machines that are suitable for froyo production available on our website. You can check them out here . Some of our models are made to dispense only one singular flavor, while others have the capability of offering two flavors with a twin twist, like the machine seen here .

Opening a frozen yogurt shop requires a lot of key planning and work, but the potential results from joining this industry could very well be worth it. With the right location, customers, design, employees, and business plan, it’s worth a shot to give froyo a go.

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ProfitableVenture

Self-Serve Frozen Yogurt Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Food Industry » Frozen Yogurt

Do you want to start a yogurt company and need to write a plan? If YES, here is a sample self serve frozen yogurt business plan template & feasibility report.

The truth is that, you can start a new business in an industry that is highly competitive and grow the business to become one of the leading brands in the industry. For instance, it is easier to find loads of people who are into retailing frozen yogurt and ice cream all across the united states.

So as an aspiring entrepreneur who is looking towards launching a frozen yogurt business , you should make sure that you carry out thorough feasibility studies and also market survey. This will enable you properly locate the business in a community or city with the right demography; a location that can readily accept your products.

A Sample Self – Serve Frozen Yogurt Business Plan Template

1. industry overview.

Operators in the Frozen Yogurt and Ice Cream industry include establishments that predominantly prepare or serve frozen yogurt and other frozen yogurt-based items, as well as toppings.

It could either be full – service or self – service. The Frozen Yogurt Stores and Ice Cream industry has come a long way and it is still evolving with loads of ice cream and yogurt makers bringing in creativity in terms of flavors and packaging into the industry.

Ice creams and yogurts have been around for many years (since the invention of fridges and deep freezers and can be found in various flavors in all the countries of the world including Iceland and countries in the Polar Regions.

Frozen yogurts and ice creams are generally consumed by almost everybody in our planet as such, anyone who chose to establish a frozen yogurt business in any part of the world especially in tropical regions or countries in the equator is sure going to get good returns on his or her investment as long as they are doing the right thing when it comes to setting up a business and effectively running the business.

Close watcher of the Frozen Yogurt and Ice cream industry can categorically state that the industry experienced rapid growth from 2010 to 2015.

Of course the growth is facilitated by consumers’ increasing health consciousness and the introduction of tart-flavored frozen yogurt. Going forward, health concerns and the expected change in consumption patterns will continue to drive industry growth from 2015 to 2022.

The Frozen Yogurt and Ice Cream industry is indeed a very large industry and pretty much thriving in all the parts of the world.

Statistics has it that in the United States of America alone, there are about 361 licensed and registered frozen yogurt companies scattered all across the United States responsible for employing about 17,608 employees and the industry rakes in a whooping sum of $2 billion annually.

The industry is projected to grow at the rate of 18.2 percent annual growth between 2011 and 2016. Yogurtland, Menchie’s, Orange Leaf, Red Mango, Pinkberry and Sweet Frog have the lion share of the available market in the Cosmeceutical skincare production industry in the United States of America

It is on record that many players in the Frozen Yogurt Stores industry were able to successfully beat the economic downturn and grow strongly over the last five years, as tart frozen yogurt became one of America’s favorite frozen desserts.

The tart variety of yogurt, which to some extent has sour taste similar to that of traditional Greek-style yogurts, has been popular since Pinkberry introduced the flavor into the market in 2005.

No doubt, the increasing popularity of the dessert has enabled the speedy franchise growth of well-known brands in the industry like Yogurtland, Red Mango and Menchie’s, which has made this industry one of the foodservice sector’s biggest success stories of the past decade.

The frozen yogurt and ice cream industry has remained resilient even as other food segments waned during recession period. If you are contemplating starting your own self – serve frozen yogurt business in the United States, you should ensure that you carry out a thorough market survey and feasibility studies.

States in the southern region in the United States such as Texas and Illinois et al can be ideal for a frozen yogurt business simply because of the climatic condition / weather there. If you get some key factors wrong before starting your own self – serve frozen yogurt business, then you are likely going to struggle to stay afloat.

2. Executive Summary

Food Delight® Frozen Yogurt, LLC is a leading self – serve frozen yogurt store business that will be based in Austin – Texas, USA that will be strategically located in-between a campus community and a residential estate. We are a unique self – serve frozen yogurt brand because we do not just sell different flavors of frozen yogurts et al but we will also sell our franchise and offer consultancy services in line with our area of business.

Food Delight® Frozen Yogurt, LLC is established by the awarding winning food nutritionist –  Jason Javier who has B.Sc. in Food Science Technology and a Master’s Degree in Business Administration (MBA). He has a robust experience in the food and confectionaries business having worked both in the public sector and the private sector prior to starting his own business – Food Delight® Frozen Yogurt, LLC in Austin – Texas.

Because of our corporate business goal of becoming the top 10self – serve frozen yogurt store in the United States of America, we are willing to go the extra mile to invest in some of the finest professionals we can find and also we have set plans in place to acquire the best of equipment when it comes to setting up a standard frozen yogurt plant.

Our cold – rooms are customized to fit into the kind of ideas we have of how a first class self – serve frozen yogurt store business should look like. When it comes to hygiene, we have put plans, process and structures in place that will ensure that we are always at the top of game when it comes to that. We have been able to secure permits from all relevant departments in Texas.

Food Delight® Frozen Yogurt, LLC is set to redefine how self – serve frozen yogurt store business should be run, not just in Austin – Texas, but also in the whole of the United States of America.

Which is why we have put plans in place for continuous training of all our staff at regular interval and also liaising with stakeholder in the industry to contribute our quotas in the way frozen yogurt and ice cream making equipment should be designed and fabricated to meet the ever changing demand of the industry.

No doubt the demand for frozen yogurts and ice creams et al is not going to plummet any time soon, which is why we have put plans in place to continue to explore all available market around the cities where our self – serve frozen yogurt stores are going to be located and ensure that we create a wide range of distribution channels via franchising. With that, we know that we will be able to

3. Our Products and Services

At Food Delight® Frozen Yogurt, LLC we deal in all forms and flavors frozen yogurts, we are an establishments that primarily prepare, serve / sell frozen yogurt and other frozen yogurt-based items, as well as toppings.

As part our strategy to create multiple sources of income in line with our core business concept, we will run a consultancy service and trainings. Our intention of starting Food Delight® Frozen Yogurt, LLC is to make profits from the industry and we will do all that is permitted by the law in the US to achieve our aim and ambition. Here are some of our products and services;

  • Selling traditional frozen yogurt
  • Selling tart frozen yogurt
  • Selling smoothies made from frozen yogurt
  • Selling yogurt parfaits
  • Selling toppings and other yogurt-related food items
  • Relevant training and consultancy services

4. Our Mission and Vision Statement

  • Our vision is to be amongst the top 10 leading self – serve frozen yogurt companies in the United States of America before our 10 th anniversary.
  • Our mission is to build a self – serve frozen yogurt business that will meet the needs of all our customers and potential customers in the regions / cities where we have our outlets and to sell franchise all across the United States of America and Canada.

Our Business Structure

Food Delight® Frozen Yogurt, LLC is a business that is established with the aim of competing favorably with other leading frozen yogurt brands in the industry. This is why we will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more depending how fast we meet our set target. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer
  • Plant Manager

Food Technologist

Information Technologist

Human Resources and Admin Manager

  • Sales and Marketing Officer
  • Accountants / Cashiers

Factory Workers

  • Customer Service Executives

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Owner):

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Creates, communicates, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization

Frozen Yogurt Plant Manager

  • Responsible for overseeing the smooth running of the frozen yogurt production plant
  • Part of the team that determines the quantity of frozen yogurt that are to be produced daily
  • Maps out strategy that will lead to efficiency amongst workers in the plant
  • Responsible for training, evaluation and assessment of plant workers
  • Ensures that the steady flow of both raw materials to the plant and easy flow of finished products through wholesale distributors to the market
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Ensures that the plant meets the expected safety and health standard at all times.
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • Defining job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Oversees the smooth running of the daily office activities.

Accountant / Cashier

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization
  • Responsible for the production of all the flavors of yogurts produced by the company
  • Ensures that the organization follows due process as it applies to the nature of business we are into
  • Serve as the quality assurance officer of the organization
  • Manages the organization frozen yogurt vending machine network and website
  • Handles ecommerce aspect of the business
  • Responsible for installing and maintenance of vending machines, computer software and hardware for the organization
  • Manages logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
  • Manages the organization’s CCTV
  • Handles any other technological and IT related duties.

Sales and Marketing Manager

  • Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Model demographic information and analyze the volumes of transactional data generated by customer purchases
  • Identify, prioritize, and reach out to new partners, and business opportunities et al
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develop, execute and evaluate new plans for expanding increase sales
  • Document all customer contact and information
  • Represent the company in strategic meetings
  • Help increase sales and growth for the company
  • Responsible for carrying out all casual or unskilled jobs in the frozen yogurt plants
  • Responsible for operating yogurt sealing and packaging machines
  • Handles any other dusty as assigned by the plant manager

Client Service Executive

  • Welcomes guests and clients by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the manager in an effective and timely manner
  • Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients
  • Receives parcels / documents for the company
  • Distribute mails in the organization
  • Handles any other duties as assigned by the line manager

6. SWOT Analysis

Because of our drive for excellence when it comes to running self – serve frozen yogurt stores business, we were able to engage some of the finest business consultants in Austin – Texas to look through our business concept and together we were able to critically examine the prospect of the business and to access ourselves to be sure we have what it takes to run a standard self – serve frozen yogurt company that can compete favorably in the frozen yogurt stores industry.

In view of that, we were able to take stock of our strengths, our weakness, our opportunities and also the threats that we are likely going to be exposed to in Austin – Texas and even in the United States of America as a whole. Here is a of what we got from the critically conducted SWOT Analysis for Food Delight® Frozen Yogurt, LLC;

Our strength lies in the fact that we have a wide range of frozen yogurt flavors that can meet the needs of a wide range of customers on a self – serve platform. We have state of the art facility and equipment that has positioned us to meet the demand of products even if the demand tripled over night or if we have a massive order to meet and emergency need.

Another factor that counts to our advantage is the background of our Chief Executive Office; he has a robust experience in the industry and also a pretty good academic qualification to match the experience acquired which has placed him amongst the top flight professionals in the United States of America.

We are not ignoring the fact that offering consultancy services and running a standard and accredited training center is definitely going to count as a positive for us.

The fact that we are setting up a self – serve frozen yogurt business in a city with other frozen yogurt plants might likely pose a challenge for us in breaking into the already saturated market in Austin – Texas. In essence our chosen location might be our weakness.

But neverth less, we have plans to launch out with a big bang. We know with that, we will be able to create a positive impression and we have a proper handle when it comes to building on already gather momentum.

  • Opportunities:

The opportunities available to us are unlimited. Loads of people consume frozen yogurts on a daily basis and all what we are going to do to push our products to them is already perfected. There are also loads of people who would want to learn how to produce frozen yogurt and they will readily find our government approved frozen yogurt and ice cream highly ideal for them to fulfill that goal.

The threat that is likely going to confront us is the fact that we are competing with already established frozen yogurt stores in Austin – Texas and also there are other entrepreneurs who are likely going to launch similar business within the location of our business.

Of course, they will compete with us in winning over the available market. Another threat that we are likely going to face, is unfavorable government policies and of course economic downturn. Usually economic downturn affects purchasing / spending powers.

7. MARKET ANALYSIS

  • Market Trends

When it comes to frozen yogurt and ice cream et al, everyone will quite agree that the market trend changes from time to time. Frozen yogurt stores are seriously researching and creating flavors and varieties that will keep them afloat in business.

Any frozen yogurt store owner who wants to remain relevant in the scheme of things in the industry must be willing to explore the ‘frozen yogurt world’; he or she must be able to come up with a product that taste unique from what is available in the market.

Another trend is that some frozen yogurt stores have gone beyond only selling their products in their stores to taking it out to people in parks, sport centers and public places through vans and mobile food trucks. Some frozen yogurt stores have even gone ahead to start retailing their products to the public through vending machines (self – serve platform); it is one of the strategies that is helping them gain a huge market share.

8. Our Target Market

When it comes to frozen yogurt, there is indeed a wide range of available customers. In essence, our target market can’t be restricted to just a group of people, but all those who love frozen yogurts and those who would want to try it out.

In view of that, we have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to engage to retail a wide range of frozen yogurt flavors via self – serve model to the following groups of people;

  • Corporate Executives
  • Government Officials
  • Business People
  • Celebrities
  • Military Men and Women
  • Sports Men and Women
  • Everyone who resides in our target locations.

Our competitive advantage

Our aim of starting a self – serve frozen yogurt store business is to build a business that can grow within the first 10 years of establishing the business to be listed amongst the top 3 frozen yogurt stores in the United States of America. With that in mind, we have been able to come up with competitive strategies that will help us compete favorably in the industry.

Our location, the Business model we will be operating on (self – serve model), varieties of payment options, wide range of flavors and our excellent customer service culture will definitely count as a competitive advantage for Food Delight® Frozen Yogurt, LLC .

So also our management team members are people who have what it takes to grow a business from startup to profitability with a record time. We are going to be one of the very few frozen yogurt stores in Austin – Texas with vending machines in various locations in the city.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups self – serve frozen yogurt stores) in the industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Food Delight® Frozen Yogurt, LLC is established with the aim of maximizing profits in the frozen yogurt stores industry in the United States of America and we are going to go all the way to ensure that we do all it takes to sell a wide range of frozen yogurt flavors to a wide range of customers.

Food Delight® Frozen Yogurt, LLC will generate income by selling the following products;

  • Consultancy Services

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies, market survey and also some of the assumptions readily available on the field. One thing is common with self – serve frozen yogurt business, the larger the varieties of flavor of frozen yogurt you produce, the larger the numbers of customers that will patronize them.

Although we may not be as large as the biggest frozen yogurt store in the United States, but we will ensure that within our capacity we make available a wide range of flavors of frozen yogurt in our self – serve frozen yogurt store.

We are well positioned to take on the available market in Austin – Texas and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the frozen yogurt stores industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Austin – Texas.

Below are the sales projections for Food Delight® Frozen Yogurt, LLC, it is based on the location of our business and other factors as it relates to wine store start – ups in the United States;

  • First Fiscal Year-: $120,000
  • Second Fiscal Year-: $350,000
  • Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

Before choosing a location to launch Food Delight® Frozen Yogurt, LLC and also the kind of frozen yogurt flavors to produce, we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market in the cities where we intend positioning our business.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time and also for our products to favorable compete with other leading frozen yogurt brands in Austin – Texas and the whole of the United States of America.

We hired experts who have good understanding of the frozen yogurt stores industry to help us develop. In other to continue to be in business and grow, we must continue to sell our products to the available market which is why we will go all out to empower or sales and marketing team to deliver our corporate sales goals.

In summary, Food Delight® Frozen Yogurt, LLC will adopt the following sales and marketing approach to sell our wide range of frozen yogurt flavors;

  • Introduce our self – serve frozen yogurt brand by sending introductory letters to residence, merchants and other stakeholders both in Austin – Texas and in other cities in the United States of America
  • Open our frozen yogurt plant with a party so as to capture the attention of residence who are our first targets
  • Engage in road show in targeted communities from time to time to sell our products
  • Advertise our products in community based newspapers, local TV and radio stations
  • List our business and products on yellow pages’ ads (local directories)
  • Leverage on the internet to promote our frozen yogurt brands
  • Engage in direct marketing and sales
  • Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Despite the fact that our frozen yogurt plant and self – serve stands (vending machine) are of great standard with a wide range of flavors and products that can favorably compete with other leading brands in the United States, we will still go ahead to intensify publicity for all our products and brand. We are going to explore all available means to promote Food Delight® Frozen Yogurt, LLC.

Food Delight® Frozen Yogurt, LLC has a long term plan of opening outlets in various locations all around the United States of America and also to sell our franchise which is why we will deliberately build our brand to be well accepted in Austin – Texas before venturing out to other cities in the United States of America.

As a matter of fact, our publicity and advertising strategy is not solely for selling our products but to also effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Food Delight® Frozen Yogurt, LLC;

  • Place adverts on both print (community based newspapers and magazines) and electronic media platforms
  • Sponsor relevant community programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, et al to promote our brand
  • Install our BillBoards on strategic locations all around major cities in the United States of America
  • Engage in road show from time to time in targeted communities
  • Distribute our fliers and handbills in target areas
  • Position our Flexi Banners at strategic positions in the location where we intend getting customers to start patronizing our products.
  • Ensure that all our staff members wear our customized clothes, and all our official cars and distribution vans are customized and well branded.

12. Our Pricing Strategy

When it comes to pricing for products such as frozen yogurts, there are no hard and fast rules, the prices depend on the size and packaging. Generally, the prize for frozen yogurts and similar products like ice cream and confectioneries are affordable hence there is no need to employ any detailed strategies when it comes to pricing.

In view of that, our prices will conform to what is obtainable in the industry but will ensure that within the first 6 to 12 months our products are sold a little bit below the average prices of various frozen yogurt brands in the United States of America.

We have put in place business strategies that will help us run on low profits for a period of 6 months; it is a way of encouraging people to buy into our brands.

  • Payment Options

The payment policy adopted by Food Delight® Frozen Yogurt, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Food Delight® Frozen Yogurt, LLC will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards / Point of Sale Machines (POS Machines)
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our frozen yogurts.

13. Startup Expenditure (Budget)

When it comes to starting a standard frozen yogurt plant / cold – room, one is expected to spend the bulk of the start – up capital on building the plant / cold – room and also installing frozen yogurt vending machines in strategic locations.

Aside from that, you are not expected to spend much except for purchasing distribution vans, paying of your employees and utility bills. This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. This is the key areas where we will spend our start – up capital;

  • The Total Fee for Registering the Business in the United States of America – $750.
  • Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
  • Marketing promotion expenses for the grand opening of Pleasant Taste Frozen Yogurt Stores® in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
  • The cost for hiring Business Consultant – $2,500.
  • The cost for insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
  • The cost for payment of rent for 12 months at $1.76 per square feet in the total amount of $105,600.
  • The cost for construction of a standard cold – room – $100,000.
  • Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
  • The cost for start-up inventory (raw materials and packaging materials et al) – $80,000
  • Storage hardware (bins, rack, shelves, food case) – $3,720
  • The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
  • The cost for yogurt making equipment / machine – $20,000
  • The cost for store equipment (cash register, security, ventilation, signage) – $13,750
  • The cost of purchase of distribution vans – $50,000
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
  • The cost of Launching a Website – $600
  • The cost for our opening party – $10,000
  • Miscellaneous – $10,000

We would need an estimate of $300,000 to successfully set up our self- serve frozen yogurt business in Austin – Texas. Please note that this amount includes the salaries of all the staff for the first 3 month of operation.

Generating Funds / Startup Capital for Food Delight ® Frozen Yogurt, LLC

Food Delight® Frozen Yogurt, LLC is a family business that is owned and financed by Jason Javier and his immediate family members. We do not intend to welcome any external business partners, which is why we have decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sell of stocks
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $100,000 ( Personal savings $80,000 and soft loan from family members $20,000 ) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of any business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Food Delight® Frozen Yogurt, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to retail our frozen yogurt a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Food Delight® Frozen Yogurt, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of facility and construction of standard cold – room: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, racks, shelves, computers,electronic appliances, office appliances and CCTV: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress
  • Purchase of delivery vans: Completed

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Sample Business Plan for My Yogurt Shoppe TABLE OF CONTENTS

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TODD A FINKLE

As Phil Hogan lifted the final pages of his business plan out of his printer, he looked at the clock. It was almost midnight, which meant that he had about seven hours to get ready for another day at work. But the idea of going to his job was not what was keeping him awake at this hour. No, it was the idea of owning his own business that invigorated him this night, as it had many nights, for many years. It had started with a newspaper route—and the wish to be independent, make some money, and call the shots. At age 12, he had sketched out a time line that included business ownership at age 30. That didn’t happen, of course. But now, at age 36, he was a CPA with a lot of valuable experience behind him, and he was ready. For the last five years, he had been a senior financial analyst, and now, a marketing representative for Pfizer Laboratories. Before that he had been a senior internal auditor for McDonald’s, and had worked for an accounting firm. Lately, he had begun to think that if he was ever going to pull himself out of the corporate world, it would have to be now. Now, stepping over the stacks of Inc. and Entrepreneur magazines on the floor by his desk, Phil took a moment to think about how the last year had gone: January, 2000: Contacted friends, business associates and acquaintances to tell them he was interested in purchasing a small business that: • Had a net income of $50,000/year for the last five years, • Was located in the South, • Was a retail business, • Had an owner who was selling because of retirement, illness, or death. March, 2000: A former college roommate called to tell him about Jerry’s Famous Frozen Desserts, three upscale frozen dessert stores that meet his criteria. Called the owner, Robert Hicks, to request more information. Received a letter from Mr. Hicks’ accountant stating that before he shared this information, he wanted to see financial statements that verified Phil’s financial capacity to purchase the company. April, 2000: Contacted friends to ask if this was the proper procedure. They said it was. Began to look for a potential investor. Started to work on a business plan. June, 2000: A friend arranged a lunch with a potential investor, Terry Dunleavy, who currently owned 12 businesses, one of which invested in small businesses. After reading Phil’s (unfinished) business plan, Mr. Dunleavy expressed an interest in investing, and agreed to provide a copy of his financial statements to send to Robert Hicks. July, 2000: Received the past four years of Jerry’s financial statements. Now Phil picked up those statements to look at them again. Because they looked so good, Phil had visited the company and completed his research for his business plan. With the plan in hand, he knew his next step would be to ask some experts to read the plan, and tell him what they thought of this investment opportunity.

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Frozen Yogurt Shop Business Plan and SWOT Analysis

Frozen Yogurt Shop Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Frozen Yogurt Shop Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Frozen Yogurt Shop business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

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  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
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  • Three SWOT Analysis Templates
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

Frozen yogurt shops are typically able to remain profitable and cash flow positive in any economic climate given the relatively low pricing point of the products offered. These businesses tend to be seasonal especially in northern climates. In southern markets as well as through states like California and the southwestern United States – frozen yogurt shops are able to generate substantial revenues on a year-round basis. The startup costs associated with a new frozen yogurt shop are relatively low. These companies can typically be founded for anywhere from $50,000 to $125,000 depending how much money is needed to build out the location. The machines that are used in conjunction with serving frozen yogurt are relatively low. The gross margins from sales typically is around 75%. These businesses also generate significant income from the sale of beverages.

Given the economic stability of these businesses, high gross margins, and ongoing demand – almost all financial institutions will provide a business loan or line of credit in order to get operations off the ground. Of course, a frozen yogurt shop business plan will be required. This business plan should feature a three year profit loss statement, cash analysis, balance sheet, breakeven analysis, and business ratios page. As it relates to industry research, within the fast service food industry which includes the sale of nonalcoholic items there are more than 190,000 businesses that operate within this market. Each year these businesses generate about $42 billion revenue and provide jobs for about 600,000 people.

It is important within the business plan to develop an expensive demographic profile that showcases the people that will freak with the location. This includes taking a look at annual median household income, population size, population density, and the effective target market radius of the frozen yogurt shop. As frozen yogurt is in demand among all people, these demographics can be somewhat broad. Most lenders and financial institutions are also going to want to see an expansive competitive analysis so that they can be assured that the company is not launching its operations in a saturated market. This includes discussing the ways that the frozen yogurt shop will differentiate itself from other competitors within the market including traditional ice cream shop that also sell frozen yogurt.

A frozen yogurt shop marketing plan also needs to be developed in conjunction with the business plan and the SWOT analysis. The marketing plan should focus substantially on developing a large-scale grand opening campaign that will ensure that the business can be very quickly found at the onset of operations. This includes distributing flyers, mailers, and discount coupons that will allow people to try the frozen yogurt shop at minimal or no cost.

A presence on the Internet is imperative for a frozen yogurt shop given that many people now find local businesses online. This includes having a mobile friendly website that may or may not feature e-commerce functionality for pickup orders. It is very common that was frozen yogurt shops offer pints and quarts that can be taken away by the customer. This website to showcase images of the shop, the flavors available, hours of operation, and pricing information. Special information about large-scale orders can also be included on the platform. Many frozen yogurt shops will also maintain profiles on popular social media platforms like FaceBook and Instagram in order to showcase special deals and images of their facilities. These platforms allow third parties to provide reviews of the frozen yogurt shop, which is beneficial over the long run. Having a number of strong reviews will create a greater degree of visibility as well as trust with potential customers.

A frozen yogurt shop SWOT analysis is usually created as well. As it relates to strengths, these businesses do not have very many startup risks given the low barriers to entry, low start up costs, and high gross margins generated from sales. In warmer climates, these businesses are able to generate substantial profits each month.

For weaknesses, inventory spoilage can always be an issue for these types of businesses especially because these are dairy based products. Additionally, depending on the location – the rental expense may be very high.

For opportunities, one of the ways that frozen yogurt shops expand is simply to establish additional locations outside of the initial target market radius. Additionally, these businesses may provide their inventories and pints and quarts on a standing order basis with area restaurants, hotels, and other hospitality businesses. The frozen yogurt shop may also by existing businesses that are in operation and then rebrand them using the company’s name.

For threats, there’s really nothing major that is going to impact the way that a frozen yogurt shop conducts business. These businesses have been around for decades, and they are very popular especially in warmer climates and during summer months in colder climates. For an experienced food service entrepreneur these businesses can be lucrative given the high gross margins generated from ongoing frozen yogurt sales. These businesses can also readily expand once they have established their initial brand name.

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Frozen Yogurt Business Plan Template [Updated 2024]

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V. Competitive Analysis

This Section's Contents

Direct & Indirect Competitors

Competitive advantage.

The following establishments are located within a 20-mile radius of [Company Name], thus providing either direct or indirect competition for customers:

Billie’s Creamery Billie’s Creamery is an old-school, traditional American frozen yogurt parlor that was founded in [Location] in 1985. It was an instant hit with the locals and was able to expand soon after opening. Now with several locations across the U.S., Billie’s Creamery will be a fierce competitor due to its high-quality frozen yogurt that is made fresh daily. Furthermore, Billie’s offers an unparalleled number of flavors, including birthday cake, peanut butter surprise, and chunk of fudge. With its popularity and high-quality offerings, Billie’s will be one of our toughest local competitors.

Sub Zero Established in 2004, Sub Zero is a popular frozen yogurt franchise that offers a self-serve experience. Customers come in and pay for a cup to fill with whatever frozen yogurt and topping they want. Each location has several machines that dispense a variety of frozen yogurt flavors and toppings that can be used by customers without the assistance of any staff. This allows customers to create confections that are truly unique. We expect that Sub Zero will be a tough competitor for customers who want a self-serve experience over a predetermined recipe.

Frozen Depot Founded in 1970, Frozen Depot is a [Location]-based provider of frozen yogurt, ice cream, smoothies, milkshakes, and other frozen desserts. They have over 50 flavors of frozen yogurt and dozens of toppings. They have several premade concoctions to choose from but also offer customers the option to create a custom frozen yogurt treat. Frozen Depot also makes ice cream cakes for special occasions and sells prepackaged pints of their most popular ice cream and frozen yogurt flavors. Since Frozen Depot has been an important part of the community for several decades, it will be a difficult competitor for our target market.

[Company Name] has several advantages over its competition. Those advantages include:

  • All-Natural and Homemade Ingredients : The company’s competitors use packaged frozen yogurt that was made weeks ago in a large warehouse and sent out for distribution. [Company Name]’s frozen yogurt is made fresh, in-store, using all-natural ingredients.
  • Location : [Company Name] will be located in a highly trafficked, prime retail location in a busy intersection of town.
  • Relationships : [Founder’s Name] has lived in [Location] all of her life and has raised her family in the same community as her target market. She has many connections with the local schools, churches, and organizations.
  • Pricing : [Company Name] will offer premium frozen yogurt at a price point that is competitive with other establishments and be moderately priced for fresh, all-natural frozen yogurt.

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Frozen Yogurt Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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Ice Cream Business Plan Sample

NOV.19, 2020

ice cream shop business plan

Ice Cream Shop business plan for starting your own ice cream shop

  The primary purpose of this ice cream shop business plan is to highlight the parameters by which principals will continue to build, develop, and operate an ice cream shop, which owns a prominent location.

Kevin D, the managing director of the ice cream shop, and the owner of the Ice Shop Company, Inc., are confident and eager to find a larger store within Texas (United States).

Kevin D, The American Ice Shopping Company, Inc., and owners Marry, and Evan Dwyer hope the store will be a success among other national stores already committed to doing business in Texas.

How to open an ice cream store

To open an ice cream store, it is very important to have a parking space. Buying ice cream is usually the customer’s impulse decision. Therefore, an ice cream shop should be easily accessible and have adequate parking. Find a location near businesses such as markets, baby clothing/toy stores or family restaurants .

Executive Summary

  Kevin D (owner), of the Ice Cream Shop, this single retail store will sell the ice creams and related products, all of which will be made by the owner under its own name.

Proceeds will be primarily from the sale of ice cream and related products consumed within the Davis Plaza. Owners will also sell ice cream cakes, traditional cakes, birthday cakes and cola products. Sales in the first year are expected to reach $74,890.00 and will grow at an average annual rate per year for the first five years of operation.

How to start a business?

Ice Cream Business Plan - Startup Cost

  In this Ice cream startup business plan , we expect the initial required costs of $75,000 to $100,000 based on the cost of starting the ice cream shop and other liability. We are not expecting for the loan as of now. Therefore, we will be bearing the startup cost initially.

How to implement business management?

The principals, themselves, will manage this ice cream business plan . A qualified person will be the hand-in-hand manager for the day-to-day operations of the shop, with the help of the department. The manager will have the following responsibilities and perform the following duties:

Customers of ice cream shop

Without any customers, it doesn’t matter how big your ice cream is. Customers are the most important thing for any business to succeed. How to promote your new ice cream business ?

Well, there is the old-fashioned way and the modern technological way. You have to do both!

What target of this business?

The main goal of the ice cream startup business plan is to offer products related to ice cream advertising to large and small stores at regular national and international discounts on regular wholesale-purchase orders at competitive rates. We want to stand out from the other shop owners and offer a wide range of products that surpass our competitors, thus making our ice cream business plan a more attractive option.

 Company Summary

The company will be owned by Kevin D and one or two additional partners. Currently, no investment has been received from the other owners. However, it will hold a majority stake in the company under Kevin’s control. A buy/sell agreement with other investors will be established when a limited liability company (LLC) is formed to allow an exit strategy for one or all investors.

  • Plan your business

When starting an ice cream shop, the business/startup, the shop owner will involve a consultant to help implement a business plan early on. Ice cream shop or store Expenditure Budget / Funds for a Startup – Comes from legacy and business credit.

  • Define your brand

The ice cream shop’s measuring stick will be its unique approach to how to start a ice cream shop for personal customization based on customer satisfaction and customer needs. No customer is the same; they will not be treated generously. We are not only another shops, we

  • How to advertise and market a business

In the business plan for ice cream store , will be very involved in the promotion and marketing of the social media market. Digital marketing is at the heart of any successful ice cream business plan  today. Instagram, Twitter, Facebook, and LinkedIn will be the main target areas. A full-time digital marketing expert will be hired to run this page of the business to maintain its presence online.

  • Establish web presence

A new website is currently under construction to engage the most effective web presence. It engages customers and gets new ones. Customers can order online as well as go to the store. Thus, it attracts a large customer base. Staying up to date with Google Analytics is key to maintaining a high search level.

 Company owner

The owner of the ice cream shop is a young man Kevin D who has a career in university. Kevin D comes from a family that has been in the ice cream and custard/food industry for two generations and dreamed of one day owning his own ice cream shop business. His knowledge of the field of food industry is immense, and his effort will be greatly appreciated.

 Why the ice cream shop is being started

Coming from a long line of family business owners, he always knew that he wanted to create his own identity in life, to be his own boss, to create his own new company from scratch. With this in mind, the university was her starting point. They need to gain more knowledge than she already has to ensure the success of her ice cream business plan .

 How the ice cream shop will be started

A lucky legacy enables the birth of an ice cream shop with a small business loan and the business plan for ice cream store . Besides, help from a business partner, consultant, and family business owner, the business will be operated.

In the sample business plan for ice cream shop , the owner is highlighting that the customers can choose the taste of frozen custard (vanilla, chocolate and one or two additional daily flavors) and then mix it with the Italian ice flavors of their choice (more than 30 flavors are offered daily to the customers). In addition, the customers can enjoy their desserts in a warm, soothing atmosphere like the upstairs of the ice cream shop.

The Products

  • It tastes rich because it is made with an egg base.
  • Low in fat and sugar than most premium ice creams
  • Smooth and creamy texture.
  • Taste of antique home (made fresh every day.)
  • High density (it fills more than soft service due to low wind gusts.)
  • Italian ice

Fruit-flavored ice cream with a smooth texture (very small ice crystals)

  • A sweet and fat-free frozen product
  • Made without milk or egg products
  • Made with real fruit concentrate
  • The consistency of a slash

Marketing Analysis of Ice Cream Shop Business

Market trends.

In recent 4 to 5 years, the ice cream and frozen confectionery industry have seen significant growth. Much of this growth has come in the premium and super-premium ice cream segment. Kevin’s Ice cream shop will serve products that come in the premium ice cream segment. Premium and super-premium products are commonly found in scoop stores such as Goldstone Creamery, Ben & Jerry and Prince Bucklers.

  • 13% over 65 Years
  • 45 to 25% between 45 to 64 Year
  • 25% from 25 to 45 Years
  • 12% from 18 to 25 Years

Marketing Segmentation

Customer groups for Kevin’s Ice Cream shop will be:

Ice Cream Business Plan - Market Segmentation

  • 18-24 year olds

For the ice cream business plan project our market research identifies approximately 38,000 customers in the Texas area within this age range. The target customer is going to be the central part of “Ice cream shop”: half college students and half locals. They tend to spend more on expensive products than they buy.

  • First families

These are the children who grew up in the Texas and nearby population. Most of their children are not yet teenagers. By targeting this group, we can not only build a large-scale instant business but also build long-term clients in children.

Increasing our downtown location and customer base will attract customers outside of our target groups, including those attending Saturday market, coming to town to shop, or attending plays or music events. We estimate that this third market segment of about 3,160 people (1% of the total local population) is conservative.

Business Target

16-24 year olds age group customers go out for ice cream more than any other age group. Among the 16-24 age group, the “Texas” location is important because they occupy a large area around the store location. They are accessible through music, mostly R&B, and they prefer valuable products that are compatible with our product offering.

Ice Cream Business Plan - 3 Years Profit Forecast

What is the target Market?

The “first families” were chosen because of their growing population, number, and desire to go out frequently for ice creams. Their lifestyle is particular because they are the most accessible group to market. They all have young children, so strategies towards children or child-related markets can be very useful in testing and developing sales.

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In the ice cream businesses, we plan to reach the first families with their children. Kevin’s Ice Cream shop will sponsor a small league ball team and provide free ice creams on days when players win a game. This will draw them and their families to the store.

How to keep customers coming back?

  We also invite local elementary schools to visit our facilities. We will teach children how to make ice creams with various flavors. We allow each child to create their work; we hope they enjoy their time in our scoop shop so much that they wish to bring their parents back.

What will be the average receipt of the business?

The average customer receipt will range from $ 10 to $ 100, depending on the size of the business ordering the ice creams. Items purchased in bulk expect an average of $ 1000 receipt.

Product Pricing

Our prices are very low so that even middle class people can buy such products and get it easily. Therefore, our goal is to include all kinds of customers who want to have an unique taste and a variety of ice creams.

Marketing Strategy

Our online presence will increase our marketing online in the form of a professional website compatible with mobile phones. We direct traffic through our site by using/delivering an add-on to our customers. It will be essential to create regular food-centric content with keywords that are guaranteed to get high marks in search engines. We post the best offers on social media sites like our Facebook page to engage our followers and buy and click on our website. Using Facebook and Instagram ads for businesses to promote our products will be part of our implementation in Offset.

Competitive analysis

Kevin’s Ice Cream Shop has two competitive analysis points:

  • Rich and creamy, high class, low fat, frozen desserts.
  • Our friendly, neighborly attitude to our customers.

Both of these selling points help to achieve the overall goals of a consistent customer base with continuous sales. Our focus on paying personal attention to our customers, and engaging in local events and clubs will set us apart from our competitors.

Sales Strategy

Our sales strategy is primarily focused on delivering the highest quality products and services to our target customers. Once a customer enters our shop, it is our job to make sure their experience with us is enjoyable. Product offers and prices are clearly posted behind the counter, and scoopers are educated about the products and processes involved in each, so they can answer all customer questions.

Sales Monthly

The Ice cream shop business may not be able to take a profit margin in the very first month, but our plan is to do so in order to mitigate that plan quickly. However, in terms of sales, we expect a rapid increase in the first four weeks of the store.

Ice Cream Business Plan

Sales Yearly

For the First and second years in a row, we expect a total increase of 36-40% in sales due to a modest annual sales volume and the dramatic difference between the monthly average of the opening months and their peers in the second year. In the third year, we expect a conservative 16% increase in sales revenue.

Ice Cream Business Plan - Seles Yearly

Sales Forecast

In the ice cream business proposal , our sales forecast is mainly determined by the foot traffic in the area, the season of the year and the current weather. The sales for the first year will be based on this plan are approximately $70,000.00 to $80,000.00 and $80,00.00 to $90,000.00 for the second year and $90,000.00 to $100,000.00 for the third year.

Ice Cream Business Plan

Personnel plan

We expect seasonal hiring of part-time employees. Since we do not offer any benefits to our employees, full-time employees will not be hired in the first year.

We expect two or three part-time employees to start working in May, except for two or three employers. Our two or three employees will share the hours per week because we expect the paid employee to work an average of 5 hours a day, seven days a week.

Company Staff

What staff needed to open a company?

For opening an ice cream shop or company the basic staff will be sufficient, which are as below-

  •   Part-time employees
  • Owner – Kevin D
  • Other Owner(s)

Average Salary of Employees

How much costs average salary for all employees?

To start an Ice cream shop business, the following table describes the average annual salary of each employee and the total salary for the next 3 years –

Financial Plan

The growth is expected to increase from the second year of the owners of Kevin D’s ice cream shop. In addition, there will be a need of some extra fund to maintain the required inventory levels and to purchase additional inventory if sales are higher than expected. No other immediate financial needs are expected.

Important Assumptions

An important assumption is the initial sales forecasts. We made this estimate based on an hourly average found at a local ice cream shop. We are significantly reducing the number due to the weather, our unknown brand name, and foot traffic. These ratings are very conservative, and we expect real sales to surpass them immediately.

Brake-even Analysis

The gap-equivalence analysis shows that Kevin’s Ice cream shop has sufficient sales strength to be viable. Our breakpoint is $$6,719 per month. We estimate our average selling price to be $2.50, which is the approximate selling price for medium-sized ice cream at our retail outlet.

Ice Cream Business Plan - Break-even Analysis

Projected Profit and Loss

In the first year, we expect a Profit of $10,000 to $12,000. This is mostly due to losses incurred in the opening months and continued pay and other expenses. Next year, we expect to see a steady and steady profit level of $17,000, to $18,000 and we expect our profit to rise to $27,000 to $29,500 in the third year.

Profit Monthly

The initial months’ profit we make can sustain all our operations and give us enough dividends to invest in the future growth of the ice cream business.

Ice Cream Business Plan - Profit Monthle

Profit Yearly

As already mentioned, we may be at a loss for the first-months operations, but we expect to touch the profit base within 3 or 4 months of operation so that our annual profits can recover all the losses.

Ice Cream Business Plan - Profit Yearly

Gross Margin Monthly

In the first 5 to 6 months, the profit margins will be negative; however, we expect a thicker margin base as profits increase.

Ice Cream Business Plan Gross Magazin Monthly

Gross Margin Yearly

Annual margins will be better in the upcoming years. Also, this will help us expand our business and reach a more extensive customer base.

Ice Cream Business Plan - Gross margin Yearly

Projected Cash Flow

Kevin’s Ice cream shop expects to manage the cash flow in the first year with the help of cash and cash reserves from our first year loss of $17,000 to $18,000.

Projected Balance Sheet

As stated earlier, owners insist on long-term growth in business value rather than short-term returns. Our projected balance sheet shows a decrease in net worth from $6,000 to $7,000 in the first year. However, starting from the second year, we expect our net worth to increase to $5,000 to $6,500 gradually, and by the end of the third year, the value of the company will increase to $21,000 to $22,000.

Business Ratios

Our total margin is significantly higher than the industry average. We believe this is because the vast majority of the industry is made up of large-scale manufacturers using economies.

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I tried the viral 6-to-1 grocery-shopping method. I saved money and wasted less food.

  • I tried the viral 6-to-1 grocery-shopping method to see if it could improve my life.
  • The method focuses on picking up simple ingredients to make diverse meals throughout the week.
  • I saved money and minimized food waste, so I plan on using the 6-to-1 method again in the future.

Insider Today

If you love grocery-shopping and cooking content on social media, you’ve probably come across the 6-to-1 method, a process that aims to simplify meal planning and reduce food waste.

The 6-to-1 grocery-shopping method went viral when Chef Will Coleman  posted a video  on TikTok about how he grocery shops. The method involves buying six vegetables, five fruits, four protein sources, three starches, two sauces or spreads, and one fun item.

According to Coleman, this process of focusing on simple ingredients can help shoppers save money .

Here’s how the method worked for me.

It took a minute to get the hang of grocery shopping using this method, but I left with lots of great items

My usual shopping process involves planning my meals, checking my kitchen for what I already have, collecting coupons, and making my grocery list.

Coleman’s method seemed adaptable, as a shopper could go into the store, buy the items they like in each category, and then meal plan based on what they purchased.

At first, seeing six veggies and five fruits on my grocery list intimidated me. I follow a vegetarian diet, but it still sounded like a lot of produce to stock up on. However, I quickly maxed out in these categories.

Throughout my shopping trip, I had trouble deciding on three starches and got a little creative with the categories. For example, I bought Greek yogurt, which could be a protein, to fit into my sauces category.

I left with the following groceries:

Vegetables: carrots, spinach, salad mix, bell peppers, jalapeño, and mushrooms

Fruits: apples, cherry tomatoes, bananas, blueberries, and frozen raspberries

Proteins: great northern beans, chickpeas, eggs, and tofu

Starches: spinach-and-ricotta ravioli, petite potatoes, and whole-wheat English muffins

Spreads or sauces: plain Greek yogurt and Hershey’s chocolate-shell topping

Fun item: pistachio ice cream

Focusing on what I needed to build meals and skipping random items that didn't fit into my plan helped me save money.

I spent about $60 on all of my items this trip. Normally, I spend between $70 and $85 on groceries in a week.

I repeated my breakfast and lunch meals throughout the week to save time

I usually stick to one savory and one sweet breakfast and one or two lunches throughout the week. My lunches typically involve a salad or leftovers.

So, I did the same when I tried the 6-to-1 method. For the first breakfast, I opted for whole-wheat English muffins with nut butter, honey, and bananas or blueberries. The second meal consisted of egg, cheese, spinach, and hot sauce.

For lunch, I mixed chickpeas and fresh apple slices into spinach and a pre-bagged salad mix.

These meals were simple but utilized a lot of produce and saved time on meal planning.

I got more creative with dinners and weekend meals

I have more time to cook during evenings and weekends, so I tried to add variety to these meals.

One night, I made a spicy bean-and-tofu burrito with a Greek-yogurt dip.

I also made spinach-and-ricotta ravioli with pesto I had in the freezer, and added mushrooms and cherry tomatoes. Another pasta dish I made included bucatini and Parmesan I already had, as well as spinach and tomatoes.

On the weekends, I roasted, quartered, and shredded potatoes for hash browns and made veggie and fried-egg dishes. 

I ate more fruit with the desserts I made during the week

As a fun treat for my partner, I made our favorite chocolate-chip cookies  with pantry staples and the frozen raspberries, which turned out delicious. 

I also enjoyed pistachio ice cream with fruit and Hershey’s chocolate-shell topping when I craved something sweet.

Overall, the 6-to-1 method was handy, and I'd use it again

I used almost all the groceries I purchased for this experiment. Items that weren’t eaten by the end of the week, like the ravioli and carrots, were easy to save for later.

I definitely plan to use the 6-to-1 method again. I won’t do it all the time, but it’s especially helpful when I need to simplify meal planning or tighten my budget.

The plan is flexible, so I may swap out sauces and spreads for dairy or dairy alternatives some weeks.

yogurt ice cream business plan

Watch: I tried to eat healthily while ordering all my meals from food delivery apps for a week — here's what happened

yogurt ice cream business plan

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Gifford’s Ice Cream restarts Skowhegan plant after devastating fire

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The first test batches of ice cream began rolling off the lines at Gifford's Skowhegan plant in early February.

Gifford’s Ice Cream is starting to make ice cream again at its Skowhegan plant about a year after a fire significantly damaged the facility .

The fire in February 2023 swept through the Maine-based ice cream company’s production facility, causing extensive damage and forcing it to stop production  and seek help from out-of-state ice cream companies  in order to meet customer demand.

The fire was ruled accidental .

“Nothing can prepare you for what we experienced on February 2nd last year,” Gifford’s Ice Cream CEO Lindsay Skilling said. “The damage was so extensive we had to take most of our factory and offices down to the studs. It has been a year of pivoting and problem-solving.”

Gifford’s Ice Cream resumed production at its Skowhegan facility with the first test batches rolling off the line in early February.

To get back up and running, the ice cream company has carved out a smaller production area — roughly 30 percent of what its actual production area will be once the factory is fully restored — and has two lines running to produce quarts and bulk flavors for its wholesale customers.

Gifford’s said the production plan is prioritizing fan favorite flavors that their partners weren’t able to make in 2023 like toasted coconut and black raspberry chocolate chip frozen yogurt.

In order to supply its own family-owned ice cream and partner stands, as well as retail and food service channels following the fire, Gifford’s said it had to partner with four co-packers to produce its ice cream. The co-packers were able to make 30 of Gifford’s popular flavors, but many fan favorites above could not be made.

Over the next several months, Gifford’s will continue to bring production in-house and wind down reliance on co-packers in order to build the company’s inventory levels for all its distribution channels while working to restore full production capabilities by the end of 2024.

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COMMENTS

  1. Frozen Yogurt Business Plan Template [Updated 2024]

    Traditionally, a marketing plan includes the four P's: Product, Price, Place, and Promotion. For a frozen yogurt business plan, your marketing strategy should include the following: Product: In the product section, you should reiterate the type of frozen yogurt company that you documented in your company overview.

  2. How to Start a Frozen Yogurt Business

    Start a frozen yogurt business by following these 10 steps: Plan your Frozen Yogurt Business. Form your Frozen Yogurt Business into a Legal Entity. Register your Frozen Yogurt Business for Taxes. Open a Business Bank Account & Credit Card. Set up Accounting for your Frozen Yogurt Business. Get the Necessary Permits & Licenses for your Frozen ...

  3. Frozen Yogurt Business Plan [Sample Template]

    A Sample Frozen Yogurt Business Plan Template 1. Industry Overview. The Frozen Yogurt Stores and Ice Cream industry has come a long way and it is still evolving with loads of ice cream and yogurt makers bringing in creativity in terms of flavors and packaging into the industry.

  4. Frozen Yogurt Business Plan

    Frozen Yogurt is a part of the frozen dessert industry, which generates $21.4 billion in annual revenues in the United States alone. As a frozen yogurt business owner, it is possible to make a comfortable recession-proof income in your home town or you can expand to own multiple locations and become a millionaire.

  5. Things to Consider Before Opening a Frozen Yogurt Business in 2020

    Cost will vary widely depending on your vision and size of the unit. Ice Cream Machines / Equipment: $10,000 - $50,000. Depends on the number of machines, model, new or used. All In Startup Cost: At the end of the day you can expect to invest $250,000 - $750,000 to open the doors to a frozen yogurt shop.

  6. Embarking on an Ice Cream and Frozen Yogurt Venture

    Understanding the Landscape. The journey of creating a business, particularly one that deals with delights like ice cream and frozen yogurt, is akin to crafting a piece of art. Every artist knows the blank canvas' intimidation, and similarly, entrepreneurs face their own set of unique challenges. The first hurdle is the seasonality of demand.

  7. How to write a business plan for a frozen yogurt shop?

    A business plan has 2 complementary parts: a financial forecast showcasing the expected growth, profits and cash flows of the business; and a written part which provides the context needed to judge if the forecast is realistic and relevant. Having an up-to-date business plan is the only way to keep visibility on your frozen yogurt shop's future ...

  8. How to Write an Ice Cream Shop Business Plan

    A typical business plan will cover the following topics in detail: An ice cream shop business plan is often followed by an action plan that details the milestones of opening your business. An action plan tells you what steps have to be taken and by when so that you can smoothly move forward. Your ice cream shop action plan will give you a push ...

  9. Opening A Frozen Yogurt Business: 4 Key Planning Tips

    Location. Where you decide to open your frozen yogurt shop is one of the most crucial aspects of planning your business. You must keep in mind that sales will be lower during the winter months if you live somewhere that experiences cold temperatures for large durations of the year. Another thing to consider other than the geographical location ...

  10. How to Open Your Own Frozen Yogurt Business

    Americans love frozen yogurt. Many of them prefer it to ice cream and see it as a sort of affordable luxury, a guilt-free indulgence. And the numbers prove it, as the industry has continually ...

  11. Self-Serve Frozen Yogurt Business Plan [Sample Template]

    The cost for our opening party - $10,000. Miscellaneous - $10,000. We would need an estimate of $300,000 to successfully set up our self- serve frozen yogurt business in Austin - Texas. Please note that this amount includes the salaries of all the staff for the first 3 month of operation.

  12. Frozen Yogurt Business Plan Template

    Ethan has made a list in his frozen yogurt business plan outlining his required employees, which is given below: 1 Manager to assist him in managing the overall operations of the restaurant. 10 Chefs for making and displaying the products. 2 Food Technologists for tasting the flavors.

  13. How to Write Frozen Yogurt Business Plan? Guide & Template

    Highlight your unique selling proposition and what sets your frozen yogurt business apart. 2. Business Description: Provide a detailed overview of your frozen yogurt business, including its ...

  14. Sample Business Plan for My Yogurt Shoppe TABLE OF CONTENTS

    Therefore to analyze the frozen yogurt industry within the country it is useful to examine the ice cream industry and its potential. The ice-cream industry economic sector is the Snack and Nonalcoholic Beverages Bars. Some of the industry's quick facts are listed below: 1.

  15. How to Write an Ice Cream Shop Business Plan

    While the specifics of a business plan for an ice cream shop are unique, ... The market for ice cream is busy, and competition between self-serve frozen yogurt, nostalgic ice cream parlors, and contemporary frozen treat laboratories is intense. A strong, memorable, and coherent brand that fills a need in your local market is important for the ...

  16. Frozen Yogurt Shop Business Plan and SWOT Analysis

    A frozen yogurt shop marketing plan also needs to be developed in conjunction with the business plan and the SWOT analysis. The marketing plan should focus substantially on developing a large-scale grand opening campaign that will ensure that the business can be very quickly found at the onset of operations. This includes distributing flyers ...

  17. California Ice Cream and Frozen Yogurt Shops For Sale

    Listing # - 5364 JH For sale is an ice cream store located in a busy shopping center with renowned college adjacent to the business. With ample parking spaces, store size is 1,100 sf. with monthly... $95,000. Cash Flow: $60,000.

  18. Frozen Yogurt Business Plan Template [Updated 2024]

    We serve homemade, all-natural frozen yogurt freshly made every day. We offer over 30 flavors of frozen yogurt (including chocolate, vanilla, and pistachio) and a wide assortment of toppings (such as cookie crumbles, fudge, and peanut butter). In addition to frozen yogurt, we also sell frozen yogurt cakes for special occasions and milkshakes.

  19. Frozen Yogurt Business Plan Template [Updated 2024]

    Use this free Frozen Yogurt business plan template to easily create a great business plan to start or grow your Frozen Yogurt business. ... Founded in 1970, Frozen Depot is a [Location]-based provider of frozen yogurt, ice cream, smoothies, milkshakes, and other frozen desserts. They have over 50 flavors of frozen yogurt and dozens of toppings.

  20. Ice Cream Business Plan Sample [2024 Updated]

    Helps commercial tenants get landlord approval. In this Ice cream startup business plan, we expect the initial required costs of $75,000 to $100,000 based on the cost of starting the ice cream shop and other liability. We are not expecting for the loan as of now. Therefore, we will be bearing the startup cost initially.

  21. FROZO'S FROZEN YOGURT

    Specialties: Fruit Smoothies - Made with REAL Fruits Boba Milk Tea - Our Original Milk Tea also comes with many flavorful add-ons. Thai Tea - our Thai Tea is down-to-Earth just GOOD. Established in 2006.

  22. YUMI YOGURT

    This place has half-decent frozen yogurt however the way they "do things" and more important cut cost is the biggest turn off and makes me not want to give them my business to be 100% honest. When you order a topping, for EXAMPLE I got Butterfinger and they put the topping in a plastic top generating more waste than necessary.

  23. Tried 6-to-1 Grocery Shopping Method; Saved Money ...

    Fun item: pistachio ice cream Focusing on what I needed to build meals and skipping random items that didn't fit into my plan helped me save money. I spent about $60 on all of my items this trip.

  24. YUMI YOGURT

    Specialties: Frozen yogurts and ice cream. We also make the best smoothies with our very own yogurts. Established in 1985. Our very first location opened back in 1985. Santa Clara location was opened in 1989

  25. Gifford's Ice Cream restarts Skowhegan plant after devastating fire

    Gifford's Ice Cream is starting to make ice cream again at its Skowhegan plant about a year after a fire significantly damaged the facility.. The fire in February 2023 swept through the Maine ...