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Product Presentation – Ultimate Guide with Best Examples to Learn From in 2023

Ellie Tran • 21 Aug 2023 • 14 min read

The headlines below are just a tiny part of what you can find in the media just a couple of days after these brands delivered their product presentation . They all made it a success.

• ‘ Tesla’s next-gen Roadster stole the show from the electric truck ’, Electrek .
• ‘ Moz unveils Moz Group, new product ideas at MozCon ’, PR Newswire .
• ‘ 5 mind-boggling tech sneaks from Adobe Max 2020 ’, Creative Bloq .

So, what did they do both on stage and behind the scenes? How did they do it? And how can you nail your own product presentation just like them?

If you’re looking for answers to these questions, you’re in the right place. Take a look at the full guide for how to make a successful product presentation.

Ready to dive in? Let’s get started!

Table of Contents

What is a product presentation.

• Why Is It Important?
• 9 Things in the Outline
• 6 Steps to Host

In A Few Words…

Frequently asked questions, tips from ahaslides.

• Marketing presentation
• Business presentation

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A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to get to know more about it. 

In this type of presentation , you’ll take your audience through what it is, how it works, and how it helps solve their problems.

For example, the Tinder pitch deck and Tesla’s Roadster launch are both fascinating product presentations used in different ways. The former presented their product idea and the latter unveiled their final product .

So, who will you present for? As you can do this kind of presentation at different stages while developing your product, there are some common groups of audience:

• Board of directors, shareholders/investors – To this group, typically you’ll pitch a new idea to ask for approval before the whole team starts working on it.
• Colleagues – You can show a trial or beta version of the new product to other members of your company and collect their feedback.
• The public, potential & current customers – This can be a product launch, which shows your target audience everything they need to know about the product.

The person in charge of presenting is actually quite flexible and not necessarily the same one or role in every situation. That could be a product manager, a business analyst, a sales/customer success manager or even the CEO. At times, more than one person can be hosting this product presentation.

Why Is Product Presentation Examples Important?

A product presentation gives your audience a closer look at and deeper understanding of the product, how it works and what values it can bring. Here are some more benefits that this presentation can offer you:

• Raise awareness and grab more attention – By hosting an event like this, more people will know about your company and product. For example, Adobe hosts MAX (a creativity conference to announce innovations) in the same format every year, which helps to build the hype around their products.
• Stand out in the cutthroat market – Having great products isn’t enough as your company is in a tight race against other competitors. A product presentation helps set you apart from them.
• Leave a deeper impression on your potential customers – Give them another reason to remember your product. Maybe when they’re on the go and see something similar to what you’ve presented, it would ring a bell for them.
• A source for external PR – Ever noticed how Moz dominates the media coverage after their annual professional ‘marketing camp’ MozCon? CEO at the  WhenIPost guest posting agency  says: “You can get the source of external PR (but to a lesser extent, of course) by building better relationships with the press, your potential and current customers as well as other stakeholders.”
• Boost sales and revenue – When more people have the chance to know about your products, it can bring you more customers, which also means more revenue.

9 Things in a Product Presentation Outline

To put it simply, a product presentation often involves a talk and slideshows (with visual aids like videos and images) to describe the features, benefits, market fit, and other relevant details of your product.

Let’s take a quick tour of a typical product presentation 👇

• Introduction
• Company Information
• Product Information
• Benefits of the Product
• Positioning Map
• Examples and Testimonials
• Call to Action

#1 – Introduction

An introduction is the first impression people have of your product presentation, that’s why you should start strong and show people what they can expect to hear.

It’s never easy to blow the audience’s mind with an introduction ( but you still can) . So at least, try to get the ball rolling with something clear and simple, like introducing yourself in a friendly, natural and personal way ( here’s how ). A great start can boost your confidence to nail the rest of your presentation.

If you want to make this product presentation super-duper clear, you can give your audience a preview of what they’re going to see. This way, they will know how to follow better and not miss any important points.

#3 – Company Information

Again, you don’t need this part in every one of your product presentations, but it’s best to give the newcomers an overview of your company. This is so they can know a bit about your team, the field your company is working in or your mission before digging deeper into the product.

#4 – Product Introduction

The star of the show is here 🌟 It’s the main and most important section of your product presentation. In this part, you need to present and highlight your product in a way that wows the whole crowd.

There are many approaches when it comes to introducing your product to the crowd, but one of the most common and effective is the problem-solution method .

As your team has invested massive amounts of time in developing your product to meet the market’s demands, it’s essential to prove to your audience that this product can solve their problems.

Do some research, discover your customers’ pain points, list out some potential consequences and here comes a hero to the rescue 🦸 Emphasise that your product can do wonders for the situation and make it shine bright like a diamond, just like how Tinder did in their pitch deck many years ago.

You might give other approaches a try when presenting your product. Talking about its strengths and opportunities, which can be taken out from the familiar SWOT analysis , probably works well too.

Or you can answer the 5W1H questions to tell your customers all the basics of it. Try using a starbursting diagram , an illustration of these questions, to help you delve more deeply into your product.

#5 – Benefits of the Product

What else can your product do, aside from solving that particular problem? 

What values can it bring to your customers and the community? 

Is it a game-changer? 

How is it different from other decent similar products on the market?

After grabbing the audience’s attention on your product, poke into all the good things that it can bring about. It’s also vital to spotlight your product’s unique selling point to distinguish it from others. Your potential customers can then have a deeper understanding of what it can do for them and why they should use this product.

#6 – Positioning Map

A positioning map, which tells people the position of your product or service in the market compared to competitors, can help your company stand out in a product pitch. It also acts as a takeaway after laying out all the descriptions and benefits of your product and saves people from getting lost in loads of information.

If a positioning map doesn’t fit your product, you can choose to present a perceptual map, which illustrates how the consumers perceive your product or service.

In both of these maps, your brand or product is rated based on 2 criteria (or variables). It can be quality, price, features, safety, reliability and so on, depending on the type of product and the field it’s in.

#7 – Real-Life Product launch Presentation Examples and Testimonials 

Everything you’ve said to your audience so far can sound like theories that go in one ear and out the other. That’s why there should always be a section of examples and testimonials to put the product in its real setting and etch it into the memories of your audience.

And if possible, let them see it in person or interact with the new product right away; it’ll leave a lasting impression on them. To make it more engaging, you should use more visuals on your slides during this phase, such as pictures or videos of people using, reviewing the product or mentioning it on social media.

✅ We have some real-life examples for you too!

#8 – Call to Action 

Your call to action is something you say to encourage people to do something . It actually depends on who your audience is and what you want to achieve. Not everyone writes it on their face or says something directly like ‘ you should use it ’ to persuade people to purchase their product, right?

Of course, it’s still crucial to tell people what you expect them to do in a few short sentences.

#9 – Conclusion

Don’t let all your effort from the beginning stop in the middle of nowhere. Reinforce your key points and end your product presentation with a quick recap or something memorable (in a positive way).

Quite a huge load of work. 😵 Sit tight; we’ll walk you through everything in the simplest way possible to get you prepared.

6 Steps to Host a Product Presentation

Now you get what should be included in your product presentation, it’s time to start making one. But from where? Should you jump right into the first part of the stuff we outlined above?

The outline is a roadmap for what you will say, not what you will do to prepare. When there are a lot of things that need to be done, it can easily get you into a mess. So, check out this step-by-step guide to keep yourself from feeling overwhelmed!

• Set your goals
• Define audience needs
• Make an outline & prepare your content
• Choose a presenting tool & design your presentation
• Anticipate questions & prepare the answers
• Practice, practice, practice

#1 – Set your goals

You can define your goals based on who your audience members are and the purposes of your product presentation. These two factors also are your background to establish the style you’re going for and the way you present everything.

To make your goals more clear and achievable, set them based on the SMART diagram.

For example , at AhaSlides, we have product presentations among our big team quite often. Let’s imagine we’re having another one real soon and we need to set a SMART goal.

Here’s Chloe, our Business Analyst 👩‍💻 She wants to announce a recently developed feature to her colleagues.

Her audience is made up of colleagues who don’t directly build the product, like the ones from the marketing and customer success teams. This means that they’re not experts in data, coding or software engineering, etc.

You might think of a general goal, such as ‘everyone understands thoroughly about the developed feature’. But this is pretty vague and ambiguous, right?

Here’s the SMART goal for this product presentation:

• S (Specific) – State what you want to achieve and how to do so in a clear and detailed way.

🎯 Ensure that marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and data charts.

• M (Measurable) – You need to know how to measure your goals afterwards. Numbers, figures or data can be of great help here.

🎯 Ensure that 100% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts (i.e. conversion rate, activation rate & daily active user).

• A (Attainable) – Your goal can be challenging, but don’t make it impossible. It should encourage you and your team to try and achieve the goal, not put it totally out of reach.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts.

• R (Relevant) – Have a look at the big picture and check whether what you’re planning on doing will hit your goals directly. Try to answer why you need these goals (or even the 5 whys ) to ensure everything is as relevant as possible.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. Because when these members know the feature well, they can make proper social media announcements and assist our customers better, which helps us build stronger relationships with customers.

• T (Time-bound) – There should be a deadline or a time frame to keep track of everything (and steer clear of any tiny bit of procrastination). When you finish this step, you’ll have the ultimate goal:

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values before the end of this week by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. This way, they can further work with our customers and maintain customer loyalty.

A goal can get quite big and sometimes make you feel too much. Remember, you don’t have to write down every part of your goal down; try and write it into one sentence and keep the remainder of it in mind.

You can also consider chunking down a long goal into smaller objectives to do one by one. 

#2 – Define audience needs

If you want your audience to stay focused and engaged in your presentation, you need to give them what they want to hear. Think about their expectations, what they need to know and what can keep them following your talk.

First thing first, you should discover their pain points via data, social media, research or any other reliable sources to have a solid background on the things you definitely need to mention in your product presentation.

In this step, you should sit down with your team and work together (maybe try a group brainstorming session) to develop more ideas. Even though only a few people will be presenting the product, all the team members will still prepare everything together and will need to be on the same page.

There are some questions you can ask to understand their needs: 

• What are they like?
• Why are they here?
• What keeps them up at night?
• How can you solve their problems?
• What do you want them to do?
• See more questions here .

#3 – Make an outline & prepare your content

When you know what you should say, it’s time to draft the main points to have everything in hand. A careful and coherent outline helps you stay on track and avoid overlooking anything or going too deep into a particular part. With this, you can have better flow and a good sense of time management, which also means fewer chances to go off-topic or deliver a wordy, rambling speech.

After finishing your outline, go through each point and decide exactly what you want to show your audience in that section, including images, videos, props or even sounding and lighting arrangements, and prepare them. Make a checklist to ensure that you and your team won’t forget anything. 

#4 – Choose a presenting tool & design your presentation

Talking is not enough on its own, especially in a product presentation. That’s why you should give the audience something to look at, and maybe interact with, in order to liven up the room.

With slide decks, it’s not that easy to create something aesthetically pleasing or to create content that is interactive for your audience. Many online tools offer you some help with the heavy lifting of making, designing and customising an appealing presentation.

You can have a look at AhaSlides to create a more creative product presentation compared to using traditional PowerPoint. Besides slides with your content, you can try adding interactive activities that your audience can join easily with just their phones. They can submit their own responses to live word clouds, polls, brainstorming sessions, Q&As and more.

💡Looking for more PowerPoint alternatives? Check them out in this article .

#5 – Anticipate questions & prepare the answers

Your participants, or maybe the press, can ask some questions during your Q&A session (if you have one) or sometime after that. It would be really awkward if you couldn’t answer all questions related to the product that you’ve created, so try your best to avoid that situation.

It’s a good practice to put yourself in the audience’s shoes and look at everything from their perspective. The whole team can imagine being the audience members in that pitch and predicting what the crowd will ask, and then finding the best way to answer those questions.

#6 – Practice, practice, practice 

The old saying still rings true: practice makes perfect. Practice speaking and rehearse a few times before the event takes place to make sure that your presentation is smooth.

You can ask a few colleagues to be your first audience and collect their feedback to revise your content and polish your presentation skills. Remember to have at least one rehearsal with all your slideshows, effects, lighting and sound system too.

5 Product Presentation Examples

Many giant companies have delivered great product presentations throughout the years. Here are some great real-life success stories and the tips we can learn from them.

#1 – Samsung & the way they started the presentation

Imagine sitting in a dark room, staring at the space in front of your eyes and boom! The light, the sounds, and the visuals hit all your senses directly. It’s loud, it’s eye-catching, and it’s satisfying. That is how Samsung made great use of video and visual effects to begin their Galaxy Note8 product presentation.

Alongside videos, there are many ways to start , like asking an intriguing question, telling a compelling story or using performance. If you can’t come up with any of these, don’t try too hard, just keep it short and sweet.

Takeaway: Start your presentation on a high note.

#2 – Tinder & how they laid out problems

As you’re presenting your product to ‘sell’ them to a cohort of people, it’s important to find out the thorns in their side.

Tinder, with their first pitch deck back in 2012 under the very first name Match Box, successfully pointed out a big pain point for their potential customers. Then they pledged that they could provide the perfect solution. It’s simple, impressive and can’t be any more entertaining.

Takeaway: Find the true problem, be the best solution and drive your points home!

#3 – Airbnb & how they let the numbers speak

Airbnb also used the problem-solution tactic in the pitch deck that granted this start-up a $600,000 investment a year after it first launched. A significant thing that you can notice is they used quite a lot of numbers in their presentation. They brought to the table a pitch that investors couldn’t say no to, in which they let their data gain trust from the audience.

Takeaway: Remember to include data and make it big & bold.

#4 – Tesla & their Roadster appearance

Elon Musk might not be one of the best presenters out there, but he definitely knew how to wow the whole world and his audience during Tesla’s product presentation.

At the Roadster launch event, after a few seconds of impressive visuals and sounds, this new classy electric car appeared in style and took the stage to cheers from the crowd. There was nothing else on stage (except for Musk) and all eyes were on the new Roadster.

Takeaway: Give your product a lot of spotlights ( literally ) and make good use of effects.

#5 – Apple & the tagline for Macbook Air presentation in 2008

There’s something in the Air.

This was the first thing Steve Jobs said at MacWorld 2008. That simple sentence hinted at the Macbook Air and immediately caught everyone’s attention. 

Having a tagline reminds people of your product’s characteristics. You can say that tagline right at the beginning like Steve Jobs did, or let it appear a few times throughout the event.

Takeaway: Find a tagline or slogan that represents your brand and product.

Other Product Presentation Tips

🎨 Stick to one slide theme – Make your slides uniform and follow your brand guidelines. It’s a good way to promote your company’s branding.

😵 Don’t cram too much information on your slides – Keep things neat and clean, and don’t put walls of text on your slide. You can try the 10/20/30 rule : have a maximum of 10 slides; maximum length of 20 minutes; have a minimum font size of 30. 

🌟 Know your style and delivery – Your style, body language and tone of voice matter greatly. Steve Jobs and Tim Cook had different styles on stage, but they all nailed their Apple product presentations. Be yourself, everyone else is already taken!

🌷 Add more visual aids – Some pictures, videos or gifs can help you grab people’s attention. Make sure that your slides also focus on the visuals, rather than overfilling them with text and data. 

📱 Make it interactive – 68% of people said they remember interactive presentations longer. Engage with your audience and turn your presentation into a two-way conversation. Using an online tool with exciting interactivities could be another great idea to get your crowd pumped up.

Feeling snowed under with all the information in this article?

There are a lot of things to do when presenting your product, whether it’s in the form of an idea, a beta version or a ready-to-release one. Remember to highlight the most important benefits that it can bring and how it helps people solve their problems.

If you forget anything, head to the step-by-step guide or reread some key takeaways from the product presentation examples of behemoths like Tinder, Airbnb, Tesla, etc. and give yourself more motivation to make yours a massive success.

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Product presentation: best practices & templates for success.

11 min read

As a product manager, it’s not enough to simply come up with a great product that you know will solve the problems of your customers or give the market something it hasn’t seen before.

One of the key drivers to product success, is how the product is eventually presented to the market. Pitching your product correctly can make a success out of your hardwork. Pitching it wrong, however, can undo months (potentially years of hard work).

In this guide we take a look at the process of product presentation and outline why it’s important to your brand’s long-term success.

What is product presentation?

Product presentation is the process of bringing your product in front of your customers, whether it’s a new product, or an existing product with new features.

As the name suggests, it involves a presentation (product presentation slides) during which you take potential customers through the details of your product, including what it is, how it works, and how it helps to solve their problems.

A successful product presentation will ensure your potential customers know exactly why they should be interested in your new or updated product and can also help your sales team and marketing team with their plans for further product promotion.

Getting your product presentation right is a critical stage and there are several benefits you can generate with a powerful product presentation.

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Some of these benefits include:

A. Raise more product awareness

Giving a product presentation to potential buyers can generate far more awareness and draw attention to your product. We’ve all seen the slick product presentations by the likes of Apple that are treated as world events.

B. Help your product stand out

Whether you’re looking to entice existing customers with product updates, or establish credibility with new customers, a product presentation can help you stand out above the competition, which is particularly useful if you’re in a competitive or crowded market.

C. Reach a much larger audience

We’ve already mentioned how companies like Apple use product presentations in their marketing strategy. When Apple gives a product presentation or releases new features, it becomes a world-wide event generating interest not just from customers, but from the media.

Generating this wider media interest has many benefits and can create even more hype about your product among current customers and potential customers.

Getting your company name out in the media will help keep you front of mind when customers come to purchase – which is exactly where you want to be.

D. Generate more sales and revenue

Ultimately your product presentation is a sales presentation that sales teams can use to move buyers towards purchasing by demonstrating your product quality and providing specific product details directly to your audience.

What is the purpose of product presentation?

While product presentations can by used as sales presentations, they provide a specific purpose for product managers to help customers understand exactly why they should be interested in your product and what it can do for them.

It also provides an opportunity to be clear about what makes your product unique, but it also helps you tell the story of your product and help make a connection between the product and your customers.

We’ve all heard Simon Sinek’s “Start with Why” presentation, this is what your product presentation can do.

It can help customers understand why you do what you do, and provide specific examples of why your product solves their challenges.

Examples of effective product presentations

Effective product presentations can be different from company to company, but many follow the same template and will include many of the same elements.

The best product presentations will include details like:

1. Your company overview

Give customers some background and an idea of who you are as a company and why you do the things you do.

2. The problem you solve

Whether you solve a new problem or solve similar problems but in a better way, you need to be absolutely clear how you meet your customer needs and solve the problems in the market.

3. What the product is

This is your chance to outline all the benefits, features and other details of your latest product. The information you give here will help build trust with customers and increase the chances of them making a purchase.

4. Case studies

If you already developed social proof for your product with customers, then you should include details of this in your product presentation. If you can include testimonials or other instances to demonstrate how your product works, include them.

5. Call to action

Remember, your product presentation can work like a sales presentation (although it will be more focussed on the product and features than a sales presentation) so you should use a call to action to encourage customers to complete an action, like a purchase.

Here are a few examples of effective product presentations we’ve seen:

Samsung galaxy note8.

Samsung made great use of visual aids and entertainment to introduce the new Samsung Galaxy Note8 in this product presentation. This goes to show that while you can be effective with a product powerpoint presentation, adding a bit of extra spark can set you apart:

AirBnB’s product presentation is a textbook example of a presentation template that hits all the main points of a great product presentation.

AirBnB keep their product presentation simple, outlining very clearly the problem they solve, where they see themselves positioned in the marketplace, and exactly how the product works.

They also include many figures for revenue, the key benefits they offer and clear use cases when their product would be used.

Tesla Roadster

Tesla is becoming as synonymous with brilliant product presentations as Apple and the presentation of the company’s Roadster was a great example.

All the features were on full display and the audience were given the real sense they were looking at a genuine market disruptor.

Apple 2008 MacBook Air

Of course it wouldn’t be right to have a guide about product presentation and not include the company that has revolutionised this product focussed sales pitch.

The MacBook Air product presentation tagline There’s something in the air makes sense completely in the brand guidelines of Apple too.

It creates a story around the product before diving into the details.

What not to do with your product presentation

Of course, while your product presentation slides can get your foot in the door with customers, they can just as easily end with the door slamming in your face if you get it wrong.

And there’s plenty of examples of what you shouldn’t do in a product presentation:

Ignore brand guidelines

Remember, you want customers to associate your brand along side your product so they think of both synonymously. If you prepare a product presentation that jumps around in styles and themes, you’ll risk confusing customers.

Using too much information

There’s nothing worse than a product powerpoint presentation with big blocks of text that are hard to understand. It’s not just powerpoint slides that can be a problem of course. While it’s important to give customers information in your product presentations, the key is to give them the relevant information.

Cramming in too much risks them losing the key points.

Having a boring presentation template

We’ve shown with AirBnB’s product presentation that a pdf format and a slide deck outlining the key product details, and a clear product roadmap make for an effective presentation.

That can work when you don’t have a physical product.

But as we’ve also seen with the likes of Apple, Tesla and Samsung, if you have a physical product, use it to your best advantage.

Make it all about you

This might sound counterintuitive when talking about your product, but the only reason customers are going to care about it is because they get something out of it. Be clear what’s in it for them, and also try to include them in your product presentation. If you can engage your audience and make your product presentation more interactive there’s a great chance it will stand out.

Product presentation templates

Your product presentation should be a reflection of your individual brand and product, but a product presentation template can help get you started, and there are plenty available:

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Related resources

Product concept 12 min read, product feedback 14 min read, product metrics 17 min read, product launch 19 min read, product marketing 23 min read, product roadmap 16 min read, product analysis 13 min read, request demo.

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11 Product Presentation Examples Driving Business Results

Get product presentation examples & templates that drive results and learn to create effective product presentations with interactive slides & storytelling.

8 minute read

helped business professionals at:

Short answer

What to include in a product presentation.

• Cover slide
• Hook (introduction, vision, and value proposition)
• About us (authority, experience, and know-how)
• Details (features, benefits, product positioning)
• Social proof (testimonials, case studies, client logos)

Competition is at an all-time high - does your product stand a chance?

There are about 3000 alternatives competing in any product category today - are you doing what it takes to stand out?

Here's my take: you definitely have the potential to make a mark, and I'm here to guide you on that journey.

I'll introduce you to some fantastic product presentation examples . These aren't just for show – they're practical templates you can use to craft your most engaging and effective presentation yet.

Remember, a mediocre product presentation can be a major setback in today's competitive landscape. It’s likely to cause potential customers to lose interest, and leave you with that sinking feeling of missed opportunities.

But don't hit the panic button just yet!

Stick with me, and I'll share some powerful tips and techniques that will take your presentation skills to the next level and ensure your products become the talk of the town.

What is a product presentation?

A product presentation is a business slide deck that highlights a product's market, key features, advantages, and unique value proposition. It’s crafted to inform potential customers, investors, or partners—with the goal to inspire action, such as making a purchase or investing in the product.

Why do most product presentations fail?

Before diving into the winning formula, it's crucial to identify the common pitfalls that lead to presentation blunders.

Let’s explore why most product presentations fail and how you can avoid these mistakes to create a show-stopping performance.

1. Overloading with information

Bombarding the audience with excessive details can lead to cognitive overload, making it difficult to retain vital information. Keep your presentation concise and prioritize the most important aspects of your product.

2. Too little information

Clients and investors want to know what your product actually does. They want to know what it looks like, how it behaves, how intuitive or complex it feels, and what real users have to say about it (have them answer product survey questions to get conclusive answers).

Leaving these questions unanswered will reduce your credibility and make your product hard to grasp.

3. Weak visuals

Generic visuals that complement your narrative can detract from your message and make your presentation forgettable.

But contrary to what design studios will tell you, high-quality images, graphics, and videos are not enough to create an engaging experience.

For that you need visuals that show what words can’t tell - show your product in action, how it works, or how it changes lives.

4. No clear call-to-action

Failing to provide a clear next step for the audience can leave them unsure of how to proceed. Wrap up your presentation with a strong and clear call-to-action, guiding your audience toward what you want them to do next.

What are the key elements of successful product presentations?

Ready to dazzle your audience with a truly mesmerizing product presentation? Here are the key elements that can transform a run-of-the-mill presentation into a jaw-dropping, unforgettable experience.

1. Clear objective

Establish a well-defined goal for your presentation, ensuring that every slide, image, graph, and sentence is geared towards achieving it.

This clarity will guide you as a compass when building your product presentation, so that every step in your yellow brick road is essential to get your audience to the wizard. Nothing more, nothing less.

2. Interactive content

Captivate your audience by involving them in the journey with interactive elements like charts or before-and-after slides.

Hook their attention and cater to multiple personas by using segmented content and tabs. Enhance the experience with multimedia, such as videos and GIFs, keeping them engaged and eager to explore your product.

3. Inspirational narrative

A dry, facts-only approach or poor storytelling will bore your audience and make your presentation an instant dud.

But you can pull people in with a story of how your product changes people’s lives in vivid detail (based on your target customer’s pain points, of course). But, ensuring your product lives up to the expectations set in your presentation is essential, and one effective way to maintain its quality is through automated testing .

Inspirational narrative example:

Below is a Storydoc remake of the original Zuora deck which made waves and got the title “ best sales deck ever ” for its outstanding use of inspirational narrative.

Their presentation took readers from the present to a brave future where they were the winners and their competitors the losers.

How to make a product presentation that stands out

Transform your product presentation into a showstopper that wows your audience with these top tips and best practices:

1. Get to know your audience

Craft your presentation to resonate with your target audience. Research their needs, preferences, and pain points, and tailor your content to address these factors. Speak their language, and your presentation will leave a lasting impression.

2. Tell a compelling story

Weave a captivating narrative around your product, taking your audience on an enthralling journey.

Share the inspiration behind the product, its development journey, and the problems it solves. A well-told story will engage your audience emotionally, making your product memorable.

3. Visualize your value

Ditch the text-heavy slides and opt for stunning visuals that illustrate your product's value. Use high-quality images, videos, and infographics to showcase your product's features and benefits. Remember, a picture is worth a thousand words!

4. Emphasize benefits over features

While showcasing your product's features is important, highlighting its benefits is what truly resonates with the audience. Show them how your product improves their lives or solves their problems, and you'll have their undivided attention.

5. Use testimonials and social proof

Incorporate customer testimonials, case studies or success stories to add credibility to your presentation. This social proof will help build trust and convince your audience that your product is the real deal.

6. Keep it simple and focused

Resist the temptation to overload your presentation with information. Keep it streamlined and focused on the most important aspects of your product. Less is more when it comes to capturing and retaining your audience's attention.

If you want to learn more about how to create an outstanding product presentation, check out our detailed guide on how to create a product one-pager .

What is the difference between a product presentation and a sales deck?

A product presentation is a slide deck showcasing the main features, benefits, and real-world applications of your product in a captivating manner. It’s designed to inform prospects, investors, or partners about new product releases or updates to existing products.

A sales deck, on the other hand, is a persuasive, data-driven pitch that focuses on the unique selling points, pricing, and ROI, with the main goal of turning prospects into paying customers.

How to measure the effectiveness of a product presentation?

To gauge the effectiveness of your product presentation, keep an eye on these key metrics:

Engagement score: This number gives you an overall idea of how captivating your presentation is. The higher the score, the more your audience is interacting with and responding to your content.

Reading time: This metric reveals how much time people spend on your presentation. A longer reading time suggests they're thoroughly digesting the content, while a shorter time may hint that something's amiss.

Reading depth: Dig deeper with reading depth to see how far your audience gets into your presentation. Higher completion rates imply that you've successfully hooked them from start to finish!

Reading completion: This is the ultimate test of your presentation's appeal. A high completion rate indicates that your audience is hungry for more, while a low rate suggests it might be time to reevaluate your content.

Best product presentation examples for insight and inspiration

I handpicked a selection of outstanding product presentation samples that will revolutionize the way you showcase your products.

These examples are designed to deliver the "wow factor" that every presenter dreams of by blending storytelling frameworks with cutting-edge interactive slides .

By taking what you can from these examples you'll be on your way to leave your competitors in the dust!

Jump ahead to prefered example

SaaS product one-pager

A SaaS product one-pager delivered as an interactive story with immersive visuals, animation, and live data.

What makes this presentation great:

• The narrator and timeline slides are excellent for illustrating how a product works without overwhelming the audience with unnecessary details.
• Easily customizable logo placeholders let Yotpo highlight their most important clients in a concise manner.
• The embedded calendar allows readers to book a meeting directly from the product presentation, reducing the likelihood that they will abandon the deck after closing it.

Personalized product sales deck

A highly-converting product sales deck with a modern design, interactive narrated content, and an integrated chatbot.

• Dynamic variables make it easier than ever to personalize the product presentation at scale with just a few clicks.
• Tabs with buttons on the side allow Travel Booster to divide the main features and benefits of their solution by category so that their audience can focus on the content that is most relevant for them.
• The before and after slide is ideal for illustrating how their product can change their prospect’s life for the better.

Physical product deck

A welcoming physical product deck for immersive introduction to a revolutionary vacuum-forming solution.

• Vertical timeline can be used to showcase the journey of the company or product from its inception to the current day in a more visually appealing way.
• Animated lists are great for presenting the onboarding process step-by-step or the main benefits of the solution without overloading readers with too much information at once.
• Smart CTA at the end makes the next step clear and actionable, increasing the chances of getting that product demo or next client meeting booked on the spot.

Digital product brochure

A product brochure showing smart manufacturing execution systems on a mission to digitalize production floors.

• Comparison list makes it easy for prospects to instantly realize the value Matics’ product brings to the table.
• Logo slider is perfect for displaying several customer case studies on one slide, with the option of adding links to the full version at the bottom.
• The ability to include two CTAs leaves the audience with the option to choose the action they want to take after viewing the product presentation (e.g. learn more about the product and book a product demo).

Medical product presentation

A minimalist design aiming to let healthcare professionals and institutions describe their services in a reader-friendly way.

• The minimalist design maintains focus on your core message while delivering value.
• The narrator slide is ideal for explaining complex medical procedures to potential clients unfamiliar with the field.
• Utilizing image and video placeholders allows for a demonstration of your solution in action, bypassing the need for complicated medical terminology.

AI product presentation

Use this presentation template to make even the most complex AI solutions instantly easy to grasp and exciting.

• The running numbers slide against a vibrant background enables you to convey your unique value proposition in a captivating manner.
• Easily modifiable logo placeholders are ideal for displaying the main integrations of your solution or your most important clients to date.
• The ability to incorporate case studies lends credibility to your solution and fosters trust with your audience.

Product pitch deck

Use this template to talk about your product and finally do it justice! Use visuals to easily present all the features and use cases for your product. Show how it can solve your prospects' problems.

• Incorporating a video into the cover slide boosts engagement by 32% . Adding any video to your presentation results in a 37% longer average reading time and a 17% boost in the CTA click-through rate, so other slides come with video placeholders too.
• A mix of text-based and visual slides allows you to give a thorough overview of your product without overwhelming the audience with product specifications.
• Logo placeholders are perfect for displaying the most crucial integrations your solution offers.

Physical product press release one-pager

A perfect brochure example for product press release— beautifuly used for launching physical product, or machine based services. It lets you showcase a range of different items in an easily accessible way.

• An assortment of visual slides effectively showcases the primary features and applications of your product, avoiding overloading potential customers with excessive text or product specifications.
• Intuitive editor simplifies the process of adjusting your product presentation, virtually working on autopilot to ensure that your design always stays perfect.
• Web-based design enables you to tweak your product presentation without having to resend it each time, guaranteeing that prospects are always seeing the most up-to-date version.

AI product one-pager

An interactive one-pager for Pollyartis, rich in data visualization, with a focus on storytelling and user engagement through dynamic content.

• Incorporates advanced data visualization components , making complex AI solutions easily understandable.
• Features an embedded calendar within the deck for direct scheduling of meetings or demos.
• Utilizes segmented content using tabs for a structured and interactive exploration of different aspects of the AI solutions.

Light mode product pitch deck

A detailed presentation of Taacme's software solutions, combining narrated slides and interactive elements for an immersive experience.

• Includes a narrated slide , providing a guided tour of the software's features and benefits.
• Offers the option to embed a case study directly into the deck , allowing for an in-depth showcase of the software's real-world application.
• Features customizable logo placeholders, enabling easy adaptation for different client presentations or branding needs.

Dark mode product pitch deck

A dynamic presentation of Taacme's IT solutions, designed for high engagement with scroll-based design and customizable content.

• Allows for the addition of dynamic variables , enabling easy personalization and relevance to various audience segments.
• Utilizes a scroll-based design , offering a seamless and engaging narrative flow through the content.
• Includes a built-in analytics panel , providing valuable insights into audience engagement and interaction with the presentation.

Interactive product presentation templates

Crafting an outstanding product presentation that captivates your audience can feel like an uphill battle. You have to balance storytelling with data, dazzle with visuals, and still keep it focused and engaging. The pressure is on to deliver an unforgettable experience, and it can be overwhelming.

But what if we told you there's a simpler, better way? These professional product presentation templates are tailored to help you create a remarkable product presentation in less time and with better results. Grab one.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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How to Write a Product Introduction Email and 8 Samples Included

Creating a compelling product introduction email is one of your most effective tools for re-engaging consumers, reminding them of the value your product delivers and introducing them to new products and offers.

Remember, you have put your heart, soul, and sweat into developing a new product. So when you launch the product to the public, send out a product introduction email announcing its availability only to be met with a lukewarm reception. It may leave you wondering what went wrong. 

Too many excellent goods have failed to succeed due to a poor product introduction. Companies often make the mistake of considering a product introduction email as an afterthought after putting in so much effort to get to launch day in the first place. You understand the importance of your new product from top to bottom, and you believe that people will recognize its significance and be delighted to check it out as soon as they see it. 

Your product introduction email must capture your audience’s attention and get them enthusiastic about what you’re giving to communicate your message to them effectively.

Research shows that over 60% of small businesses use email marketing to reach their customers. This goes further to prove that introducing your products via email is a strategy that shouldn’t be left out of your plans.

According to the University of Toronto , the failure rate for new product launches is 70-80%. No, this is not to scare you; it’s only to inform you of the importance of rolling out your product most effectively, guaranteeing success.

Product introduction emails inform your customers about introducing a new product or releasing an updated version of an existing one. 

App Launch Announcement Email and Samples

Best Practices for Product Introduction Email 

Your product introduction email should pique the interest of your target audience, causing them to want to learn more about your future release and purchase it. A fascinating introduction isn’t enough; you need to have an exciting conclusion as well. You must consider the whole campaign and design it to be interesting for a wide range of users—from those who are anxiously awaiting the launch to those who are unfamiliar with your brand. 

Make a Plan for a Series of Emails

Instead of sending out a single email to announce your product, you should send out a series of emails. When planning the introduction of a new product, do not make the mistake of sending one email: when you send a single email, you run the danger of your message being lost or not being remembered by the recipient. The effectiveness of these emails is dependent on the timing as well as the content of the emails. 

Build Anticipation Two Weeks Before the Debut Date

This teaser email informs your readers that something new is on the way without divulging too much information about what it is. You can generalize the problem that your product will solve. It is important not to send this email more than two weeks before the product launch (unless you are sending more than one teaser email); otherwise, you risk your audience forgetting about the product launch. 

One Week Before the Launch, Make the Following Announcement

This is the big moment… you are finally putting an end to the anticipation created by your earlier email. Inform your audience of precisely what will happen and when it will happen. Include images of your new product or screenshots of it, as well as information on when it will be available for purchase and how to obtain it. 

How to Write a Company Introduction Letter (+ Free Samples)

It’s your product’s birthday, so throw some confetti in celebration! Share your excitement with your audience to motivate them to purchase or upgrade to the most recent version of your product. Include social sharing links on your website so that clients may assist in spreading the news about your business. 

One to Two Weeks Later – Follow-Up

It’s time to send out the in case you missed it (ICYMI) email. Please wait at least a week after launching your new product, or whenever you detect a slowdown in adoption, before sending this follow-up email to remind your audience of its existence. This should be directed towards the section of your audience that has not yet made a purchase, checked out the product, or opened the last email.

Create a Subject Line that Will Catch the Reader’s Attention

Your subject line must stand out among the hundreds of other emails your readers get in their inboxes. You want to arouse enough curiosity in your audience that they will want to know more about your product. 

Keep the subject lines as short as possible, ideally less than 50 characters. Make your subject line catchy by conveying a sense of urgency, such as “Don’t miss out!” 

More Tips on Writing a Product Introduction Email 

Including the fresh and exciting features that your product offers may seem like a good idea in your product launch emails. However, this might backfire. However, you’ll want to keep it short so that you don’t lose the interest of your audience. Your emails should concisely represent your brand and the people who receive them. 

• Let’s start with a hello . 
• Make use of visuals or films to draw the attention of your audience. 
• Incorporate links to more information, such as a blog post or a product demo, inside your message. 
• Include many call-to-actions (CTAs) to make it simple for your audience to take the next step. 

This product introduction email has all the necessary components, including a quick introduction, a graphic, a connection to another site, and a call-to-action button. 

5 Examples of How to Start a Letter to Get Warm Leads

Product Introduction Email Template 1

How to write a sales introduction email, how to introduce your product email example, product introduction email example, how to introduce a product to a customer example, new product introduction email sample, product introduction email sample 1, product introduction email sample 2, product introduction email sample 3, conclusion .

Writing a product introduction email is an essential part of launching a new product and should not be taken lightly. It is your responsibility to explain to your customer what the product accomplishes and why they need it.

Please take advantage of your client’s attention with your subject line and introduction, then provide a brief description of the product and its key benefits, followed by a compelling call to action in your email. Please feel free to utilize the template given to build a fantastic product introduction email.

About The Author

Jim Blessed

Related posts.

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New Product Introduction Letter Sample: Free & Effective

Through this guide, I’ll walk you through the process of crafting an engaging and effective New Product Introduction Letter, sharing tips and insights from my journey along the way.

Key Takeaways

• Purpose: Understand the significance of a New Product Introduction Letter in your marketing strategy.
• Audience Targeting: Learn how to identify and tailor your message to your target audience.
• Content Structure: Get a step-by-step guide on structuring your letter for maximum impact.
• Template Utilization: Use a provided template to streamline your writing process.
• Personal Insights: Benefit from real-life examples and personalized tips to enhance your letter.
• Engagement: Discover strategies to encourage recipient engagement and feedback.

Step 1: Understanding the Purpose

Before you begin writing, grasp the essence of why you’re drafting this letter. It’s not merely about announcing a new product; it’s about telling a story that resonates with your audience, creating anticipation, and setting the stage for your product’s success.

Step 2: Identifying Your Audience

Key Insight: Tailor your message to resonate with your audience’s needs and interests.

• B2B Audiences: Focus on how your product can enhance their business operations or solve industry-specific problems.
• B2C Audiences: Highlight the benefits and improvements your product brings to their personal lives.

Step 3: Crafting the Content

• Introduction: Start with a hook that captures attention. Share a brief story or a surprising fact related to your product.
• Product Overview: Introduce your product succinctly. Describe its features, but prioritize benefits that matter to your audience.
• Unique Selling Proposition (USP): Explain what sets your product apart from competitors. Be clear and compelling.
• Call to Action (CTA): Encourage the reader to take a specific action, such as visiting your website or scheduling a demo.

Personal Tip: Use vivid language and relatable examples to make your product come alive in the reader’s mind.

Step 4: Formatting Your Letter

• Clear Headings: Use headings and subheadings to guide the reader through your message.
• Bulleted Lists: Break down complex information into digestible points.
• Short Paragraphs: Keep paragraphs concise to maintain reader engagement.

Step 5: Closing and Encouraging Engagement

Conclude with a friendly and inviting tone. Encourage feedback or questions, showcasing your openness to dialogue.

Template for a New Product Introduction Letter

[Your Name] [Your Position] [Your Company] [Date]

[Recipient’s Name] [Recipient’s Position] [Recipient’s Company]

Dear [Recipient’s Name],

I hope this message finds you well. I’m excited to share something that we’ve been passionately working on at [Your Company]—our latest innovation, [Product Name].

[Product Name] is designed with [Target Audience] in mind, aiming to [Main Benefit]. Unlike other products in the market, [Product Name] stands out by [Unique Feature or Selling Point].

I genuinely believe that [Product Name] can [Specific Benefit or Problem it Solves] for you. I would love the opportunity to discuss how it can specifically benefit [Recipient’s Company or Personal Use].

Would you be available for a brief call or meeting next week to explore this further? I’m also happy to provide additional information or answer any questions you might have.

Thank you for considering our latest offering. I’m looking forward to your thoughts and hopefully, to exploring how [Product Name] can make a significant difference for you.

Warm regards,

[Your Name] [Your Position] [Your Contact Information]

Real-Life Example and Tips

Example: When I introduced a groundbreaking software solution, I focused on how it revolutionized data management, using a relatable example of a common industry bottleneck it eliminated. The response was overwhelmingly positive, leading to a successful product launch.

Tip: Always follow up on the introduction letter. A personal touch can significantly boost your product’s reception.

Conclusion and Comment Request

Crafting an effective New Product Introduction Letter is an art that combines strategic messaging with a personal touch. By following these steps and utilizing the template provided, you’ll be well on your way to creating a letter that not only informs but also excites your audience about your new product.

I’d love to hear your thoughts and experiences with New Product Introduction Letters. Haven’t you tried any of these strategies? What was the outcome? Feel free to share your insights and questions in the comments below.

Frequently Asked Questions (FAQs)

Q: how do i capture attention in the opening line of a new product introduction letter .

Answer : In my experience, starting with a compelling question or an intriguing fact related to the customer’s pain point has significantly increased engagement with my product introduction letters.

Q: What’s the best way to describe the features of a new product in the introduction letter? 

Answer : I’ve found that highlighting the top three features that directly address common customer challenges, using simple and concise language, resonates well and keeps the reader interested.

Q: How important is it to include a call-to-action in a new product introduction letter? 

Answer : From what I’ve seen, including a clear and compelling call-to-action is crucial; it guides the reader on what to do next, increasing the chances of converting interest into action.

Q: Should I mention the price of the new product in the introduction letter? 

Answer : In my practice, I only mention the price if it’s a competitive advantage or a key selling point; otherwise, I focus on building interest and value before discussing cost.

Q: How can I make my new product introduction letter stand out from the competition? 

Answer : Personalizing the letter to address the recipient’s specific needs and preferences has consistently helped my letters stand out and establish a connection with the reader.

Q: Is it effective to include testimonials in a new product introduction letter? 

Answer: Absolutely, Incorporating testimonials in the letter has often bolstered credibility and trust, making potential customers more receptive to the new product.

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Top 10 Business Letter Templates with Samples and Examples

Hanisha Kapoor

When a heartbroken Claire Smith wrote letters to Shakespeare’s tragic heroine Juliet about his long-lost lover in the movie ‘Letters to Juliet’, the moving letters helped him reunite with his love. For centuries, letters have been used to express love and concern for those we hold dear. Business letters are the perfect medium to create the desired impact on the reader, and stir positive, mountain-moving emotions. This personal touch that makes the reader feel special and touches a chord with his/her unique sensibilities is one of the reasons companies still use business letters as their prime form of communication.

If you wish to find that perfect cover letter to introduce your proposal, here’s our comprehensive collection of cover letter PowerPoint Templates .

A world-renowned example of a business letter as a powerful tool for communication is the annual letter that investment guru and business magnate, Warren Buffet, writes to shareholders in his company, Berkshire Hathaway. The 91-year-old business legend has been sending/publishing the letter for six decades now; the last was sent in February this year. Buffet’s piece of communication (publicly available now) is a fabulous example of a business letter resonating with genuine concern for his shareholders, and radiating awe-inspiring honesty. Buffet is among the world’s richest and can afford any technology in the world, yet he has found it fit to convey his thoughts through the evergreen medium of a business letter.

On more mundane terms, business letters are usually written to suppliers, debtors, creditors, customers, clients, or any other party concerned to convey information, conclude transactions, enquire about prices or features, place an order, etc. Business letters are so popular as these have specific formats designed to convey your message with clarity; in fact, clear communication is the key goal of a business letter in the first place. Misunderstanding cannot creep in at any cost.

Business Letters to Communicate the Message on the Record

It is vital that business owners write effective, impactful letters to create the right persona for their company, reflecting their values and professionalism. Information contained in business letters is recorded and preserved for the ages. Mistakes in the letter can damage your reputation and stay on record, in perpetuity.

Writing a persuasive business letter is not exactly rocket science, but it can be tricky. Looking for a cost-effective way to communicate with your clients? Grab this exclusive blog replete with business newsletters PPT Templates to showcase your newly added products, deals, services, etc.

SlideTeam offers a repository of ready-made business letter templates to ease your workload. Deploy these customizable and content-ready PowerPoint Slides to post (email in the modern world) well-formatted business letters that convey the desired message with flair and conviction; at the cost of repetition, please remember there is no scope for misunderstanding, or someone loses his/her job.

Use these actionable business letters to create the right impression on readers and compel them to write back.

Browse our collection of well-crafted business letters PPT Slides and download these to meet your requirement.

Let’s dig in!

Template 1: Writing a Business Letter Steps PPT Template

This predesigned PowerPoint Template will help you craft a professional business letter. This slide showcases the format that needs to be followed for writing a neat and crisp company letter. Follow the instructions on the slide and give your business letter a proper outline. Deploy this easy-to-use PowerPoint Diagram to pen down a compelling business letter. Download now!

Grab this template

Template 2: Cover Letter for Business Proposal PowerPoint Slide

Use this ready-made PowerPoint Template and kick-start your presentation with an amazing cover letter. Walk your client through your business proposal and engage them in your presentation using this cover letter PPT Slide. Help them understand your company and processes. Grab this PPT graphic and persuade your clients to get onboard with you. Download now!

Download this template

Template 3: Cover Letter for Business Presentation PPT Diagram

Want to leave the first right impression on your audience? Incorporate this PowerPoint Template and give your presentation a fantastic start. Use this ready-made PPT slide to exhibit the purpose of your organization, its functions, processes, past work, and more. Give a brief overview of your experience in the field using this content-ready presentation template. Get yourself a deal and create a phenomenal impact on your business with the use of cover letter in this striking PPT layout.

Download this slide

Template 4: Cover Letter for Business Plan Services PowerPoint Layout

Here is another predesigned PowerPoint Template to attract your audience to your services. Deploy this PPT slide and write a convincing cover letter to start your presentation. This content-ready PowerPoint diagram is well-formatted and written as pro. You can personalize it by adding your company’s name and services. Incorporate this ready-to-use presentation template and craft a compelling business proposal to get hold of your clients. Download now!

Template 5: Cover Letter for Business Transformation Proposal PowerPoint Slide

Are you facing a hard time crafting a professional business letter? Grab this ready-to-use PowerPoint Template and outline a professional and engaging cover letter for your clients and stakeholders. Use this actionable PowerPoint Diagram to follow the proper format and add correct salutations in the business letter. Deploy this predesigned PPT slide and personalize it by adding your content to it to meet your business requirement. Grab this presentation template now!

Template 6: Cover Letter for Business Services Proposal PPT Diagram

This is a well-structured PowerPoint Slide to help you craft a business letter. This PPT Layout is special for its visual-appeal and easy recall. Use this PowerPoint layout to present your services, processes, team, etc., to the client. Incorporate this actionable PowerPoint Diagram and showcase how you are unique with this engaging cover letter. Download now!

Template 7: Business Letter PowerPoint Template

Incorporate this beautifully designed business letter PPT template in portrait orientation. Use this PowerPoint Diagram to structure your cover letter to introduce yourself and your company. This PPT slide comes with ready-made content to ease your workload. Personalize the template by adding your name, contact details, and company logo and communicate in a stress-free manner with your clients. Download now!

Template 8: One-page Business Letter PPT Slide

Wish to craft a compelling business letter for your client? Look no further! Deploy this actionable PowerPoint Slide and write a business letter that makes an impact on your audience. This well-structured PPT Template will walk your stakeholders and clients through your job profile, company history, services, products, etc. Outline your cover letter and customize it with your brand logo and name using this PowerPoint Design. Download now!

Grab this slide

Template 9: Company Letter PowerPoint Diagram

Here is another well-designed PowerPoint template to help you draft a fantastic introductory business letter to onboard new clients. Use this actionable PPT slide as a base to format and structure your business letter. Deploy this PowerPoint diagram and showcase your work experience, skills, business processes, and more to present your proposal. Outline a comprehensive company letter with this ready-made PPT graphic. Download now!

Template 10: Business Advisory Cover Letter PowerPoint Template

The business advisory cover letter PPT Slide is a top-notch choice to help you craft a business letter that takes care of pain-points of the business owner (your client) in terms of conveying the value he/she offers to clients. Incorporate this content-ready PPT Slide and use it to outline your cover letter that meets all requirements. Customize and personalize the template by showcasing your company name and logo. Craft an engaging business letter and impress your stakeholders by highlighting your services and business in a professional and concise manner. Download now!

Establishing a business relationship with clients, stakeholders, and customers requires a robust operational plan, workforce, services, and a well-crafted business letter to seal the deal. Ensure your products, proposal, and processes are communicated to your clients with well-written, tastefully-designed business letters. Incorporate SlideTeam’s ready-made business letter PPT Templates to exchange confidential or any other information with ease. You can download these customizable presentation templates from our monthly, semi-annual, annual, annual + custom design subscriptions here .

PS : Looking for company letterhead ideas? Read this exclusive guide featuring beautifully designed PPT templates for professional communication.

FAQs on Business Letters

What are the three major hallmarks of an excellent business letter.

1 . APPROPRIATE LENGTH A business letter needs to be long enough to cover all that the the sender needs to say, and match what the receiver needs to know. Before putting pen to paper, or the finger on the keyboard, DECIDE the information you need to put in the business letter. Too much will make it long, in which case it will not be read fully; too little information will render it useless and not convey, fully, what you wanted to say.

2. SIMPLE LANGUAGE AND STYLE Business letters can sometimes lull the writer into assuming a pompous tone, peppered with old-style English as the writer is a little shy of stating the mistake of a customer, a vendor or a supplier. This, in fact, makes things difficult for the all stakeholders as no one is sure of the what the communication means. AVOID VAGUE LANGUAGE AT ALL COST. For instance, ‘Winning A Deal’ can mean many things. Translate into concrete, simple language by saying: We will now be supplying to XXX corporation, which will give us higher margins.

3. PLANNING Plan before you write, with the critical question of what the purpose of the letter is at the back of you mind. Note everything you want to say in the business letter and ensure you have all relevant points. Finally, just these sets of information in the right order. The result: A memorable business letter, and more business orders! Believe us, this happens.

What are types of business letters?

Composing business letters is vital for organizations. Whether you want to introduce yourself to a client or encourage someone to read a report, a well-structured and formatted business letter can help engage your audience. You must construct and write a professional business letter to make the right impression on your clients. Business letters are categorized into types, some of which are listed below:

Cover letters

Thank You letters

Adjustment letters

Acknowledgement letters

Bad News letters

Congratulatory letters

What is the purpose of a business letter?

Every company needs to create and maintain relationships with its clients, stakeholders, and customers. Exchanging information, placing orders, executing processes, etc., requires written communication. Business letters help execute transactions in the written form. According to accomplished experts and business writers Ricks and Gow, the top use of business letters is to ‘inform, instruct, request, enquire, order, advice, correct, and to question’.

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The Number 1 Letter Writing Website in the world

New Product Introduction Letter

Last Updated On March 26, 2020 By Letter Writing Leave a Comment

A new product introduction letter is written when a company wants to inform new or existing customers of a new product. It is written to describe the new product in the market. 

This letter is written by the company owner or a person appointed to represent the company. It is addressed to existing and potential customers in the business industry.

Such a letter is important to educate people about the new product. It gives relevant information about the product to potential and existing customers to make them curious to try the product and to market it. It can be used to extend an invitation for a business proposal with a potential customer. 

This letter provides information to help a customer decide on whether to try the product or not. A company can also use this letter to collect feedback about a product.

Tips for writing a sample new product introduction letter

• Introduce yourself properly
• Give relevant details about the new product
• Highlight what you hope to achieve with the product
• Mention past business experiences with the reader
• Extend appreciation to an existing customer
• Enclose a pamphlet with more details about the product
• Use polite language
• Maintain a cheerful and optimistic tone
• Mention attractive offers that come with the new product
• Keep it short and relevant

New Product Introduction Letter Templates

When your company has launched a new product, it is appropriate to inform customers about it. Check out a new product introduction letter template and sample letters for your reference.

_____________

Date (date on which letter is written)

________________

Sub:_________________________________________

Dear _________________,

We ____________ company are delighted to introduce our new product in the market. Firstly, we thank you for your support in purchasing our products for ____________ years. We introduce the new product ____________ that has excellent features that will be fit for customers of all ages and professions.

____________ has been tested by our specialists and volunteers and we have not received and negative feedback. It has also been certified by the relevant bodies. We aim at producing products to enhance efficiency and convenience, this is what this product does. We highly recommend it to you because you are our esteemed customer.

Its benefits include ____________ and ____________. Kindly find a leaflet attached herewith with more details about the product. We also provide a sample for you to test according to your company’s requirements. We assure you of an excellent result from this product.

We shall offer a ____________ discount of products bought in bulk. We look forward to hearing from you and continuing our business partnership. Please let us know of your decision on the product.

Thank you for your time and consideration.

Yours Faithfully,

(__________________)

From, ______ _______ ________

To, __________ __________ _________

Subject: Introducing our newest product

Dear Mr./Ms.________,

We are extremely pleased to present to you our newest model, the ______ [write the name of and describe the product]. We are sure you will receive it extremely well.

In the brochure we have attached, please find included all the details of ______ [name the product]. We look forward to receiving your feedback.

__________ [Name and designation]

New Product Introduction Letter Samples

Do you want to market a new product for your company? Here is a new product introduction letter sample that will give you a guideline to write an introduction letter to existing and potential customers.

Fredrick Velasquez,

Topex Cosmetics

3 Country Club Drive

Grayslake, IL 60030

United States

Date:____________ (Date on which letter is written)

The manager,

Chicks Salon

152 Durham St.

Cedar Rapids, IA 52402

Sub; Introducing a new product

Dear Sir/Madam,

I take this opportunity to introduce our new product anti-aging cream ‘Young Always’. We highly appreciate your support for being our esteemed customer for five years. We wish to inform you of this new product that could be very effective for your facial therapy customers.

This product aims at ensuring that a face has no wrinkles, it is smooth and maintains the glamor of youth. It has been tested by many volunteers and we assure you that no negative feedback has been received. We have experienced satisfaction from those who have tested it. 

Kindly find an enclosed sample of the product in case you wish to test it on your customers. Also, find a pamphlet with more details on the product. Since you are our customer, the new product will be available to you at a discounted price.

Please let us know if you wish to try the product.

Yours Sincerely,

Fredrick Velasquez

Dear mr./Ms._____,

We’re pleased, as always, to know that your membership in our store continues successfully. We were also happy to receive your recent feedback and have taken the necessary steps to implement it. We thank you for your continued and active participation in our corporate family.

This letter is being written to bring to you a brand new model from our innovators: Glimmer 4. The Glimmer 4 is an excellent remodeling, reintroducing, and renovation of the Glimmer 3, which was so well-received and loved by our customers that we had complete faith in introducing its successor.

In the booklet that is attached to this letter, you will find all the information about Glimmer 4, its attractive features, and its benefits.

We hope you will be pleased with this new product of yours. We look forward to receiving your feedback and response.

______ [Name and designation]

New Product Introduction Letter Email Formats

To market a new product to your customers, you must officially inform them of the product. Here is our free new product introduction letter that will help get started in writing an optimistic introduction letter.

Dear Our Esteemed Customers,

We wish to express our sincerest appreciation for your support in buying our products. We Fair and Lovely would love to introduce to you our new line of organic lipsticks. They are made from natural products like oils, herbs, and other natural ingredients. 

Additionally, the product has passed all the tests and the results from volunteers are excellent. The lipsticks come in diverse colors that retain the natural color of lips and keep them soft. We value the satisfaction of our customers and we request you to give us your feedback after using the product.

We have a ‘buy one get one free’ offer for this month. Kindly get your best lipstick color and rest assured of excellent results. We all confident that this product will appeal to women of all ages and skin tones. If you wish to request for samples, kindly contact us on info@fair&lovely.com and we will get in touch with you with a sales representative.

Please find the pamphlet attached with more information on the product, the colors available, and prices for your reference. We hope that you will love this new product.

Kind regards,

Angela Whitney

Dear Mrs. Clarridou,

We are glad to introduce you to our latest development, anti-wrinkle cream “Young forever.” This product had been tested by many volunteers and got satisfaction and only positive feedback from all those who have tried the product. We thought that your clinic could be interested in our new product. Therefore, we are enclosing a sample of the cream in case you decide to try it on your customers.

One of our specialists will contact you shortly to describe the product in detail as well as answer your questions in case you have any.

We are also pleased to invite you to the seminar dedicated to this new product next Tuesday.  Our colleague will inform you about the details of the event.

ChristiaBaredes

A new product introduction letter aims at marketing a new product to existing or potential customers. When writing such a letter, it is important to use an optimistic tone and a formal language. Additionally, appreciate the customer, describe details about the product, the main objective of the product, and any offers related to it. You may attach a pamphlet with more details or a sample of the product.

Related Letters:

• Business to Customer Introduction Letter
• Construction Company Introduction Letter
• Business Introduction Letter Format
• Business Introduction Letter Template
• Marketing Introduction Letter
• Professional Introduction Letter
• Company Introduction Letter Template
• Letter for Introducing a Product for Sale
• Introduction Letter
• CV Introduction Letter
• Introduction Letter For a Job
• Self Introduction Letter
• Realtor Introduction Letter
• Business Introduction Letter
• Catalogue Introduction Letter
• Company Introduction Letter
• Introduction Letter to Customer
• Introduction Letter Format
• Introduction Letter Template
• Introduction Letter To Client
• New Partner Introduction Letter
• New Employee Introduction Letter

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Home » Letters » Presentation Letters » Product Presentation Request Letter – Sample Letter to Society Secretary Regarding Product Presentation

Product Presentation Request Letter – Sample Letter to Society Secretary Regarding Product Presentation

To, The Secretary, __________ (Name/ RWA), __________ (Address)

Date: __/__/_____ (Date)

Subject: Request for Product Presentation

Sir/ Madam,

I would like to most humbly inform you that my name is _______ (name) and I serve ________ (company) as ________ (designation).

Through this letter, I would like to inform you that I have been serving the mentioned company as _______ (designation) and write this letter to joyously inform you that our company is launching a new product _____ (product name) on __/__/____ (date) and for which we are looking to give a product presentation to the residents of your area. I am writing this letter to request you for allowing us to give a presentation in _________ (park/ auditorium/ any other) located in your locality.

We are ready to serve you better and hence ensure that no harm would be caused to the property and in case it happens we shall be held liable. We expect a good response from your side and in case you look forward to replying do consider contacting __________ (mention your contact number).

Thanking you, __________ (Signature), __________ (Name), __________ (Contact number)

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Privacy Overview

Letter Templates

sample invitation letter for product presentation

If you’re looking for guidance on how to write an invitation letter for a product presentation, you’ve come to the right place. In this article, we’ll provide you with some tips on how to write a compelling invitation letter and offer seven different examples to inspire you.

Are you looking to invite potential clients, colleagues, or other stakeholders to a product presentation? If so, you’ll need a well-crafted invitation letter to entice them to attend. Below, we’ll provide you with some tips on how to create a successful invitation letter and offer several examples you can modify to fit your specific needs.

Tips for Writing a Successful Invitation Letter

When crafting an invitation letter for a product presentation, keep these tips in mind:

• Start with a compelling subject line that clearly conveys the purpose of the invitation.
• Create a sense of urgency by specifying the date, time, and location of the event.
• Clearly outline what attendees can expect to gain from attending the presentation.
• Use a professional but friendly tone throughout the letter.
• Provide clear contact information for RSVPs or questions.
• Proofread the letter carefully to avoid any errors.

Seven Examples of Invitation Letters for Product Presentations

Invitation letter for new product launch.

Dear [Recipient Name],

We’re thrilled to announce the launch of our latest product and would like to invite you to our special presentation on [Date] at [Time]. You’ll be the first to see our innovative new product and learn how it can benefit your business. Join us for refreshments and networking opportunities following the presentation. Please RSVP by [Date] to confirm your attendance.

Best regards,

[Your Name]

Invitation Letter for Product Demonstration

We’d like to demonstrate our latest product and show you how it can solve some of the challenges you may be facing in your business. Please join us for a special product presentation on [Date] at [Time]. You’ll have the chance to see the product in action and ask any questions you may have. We look forward to seeing you there. Please RSVP by [Date] to confirm your attendance.

Invitation Letter for Exclusive Product Preview

We’re excited to invite you to an exclusive preview of our latest product before its official launch. You’ll have the chance to get a first look at the product and learn about its unique features and benefits. Join us for a product presentation on [Date] at [Time] followed by a cocktail reception. Please RSVP by [Date] to confirm your attendance, as spots are limited.

Invitation Letter for Product Showcase

We’d like to invite you to a product showcase where you’ll have the opportunity to see our latest products and learn about their various applications. Join us for a presentation on [Date] at [Time], followed by a product display and networking opportunities. We look forward to seeing you there. Please RSVP by [Date] to confirm your attendance.

Invitation Letter for Product Launch Party

We’re excited to announce the launch of our new product and would like to celebrate with you! Join us for a product launch party on [Date] at [Time] at [Location]. You’ll have the chance to see the product in action, meet our team, and enjoy refreshments and entertainment. Please RSVP by [Date] to confirm your attendance.

Invitation Letter for Product Training Session

We’d like to invite you to a product training session where you’ll learn how to get the most out of our latest product. Join us for a presentation on [Date] at [Time] at [Location]. Our team of experts will provide you with hands-on training and answer any questions you may have. Please RSVP by [Date] to confirm your attendance.

Invitation Letter for Product Launch Webinar

We’re excited to announce the launch of our new product and would like to invite you to our virtual product launch webinar on [Date] at [Time]. You’ll have the chance to see the product in action, learn about its features and benefits, and ask any questions you may have. Please RSVP by [Date] to confirm your attendance and receive the webinar link.

Frequently Asked Questions

What should be included in an invitation letter for a product presentation.

An invitation letter for a product presentation should include a compelling subject line, date, time, and location of the event, an outline of what attendees can expect to gain from attending the presentation, and clear contact information for RSVPs and questions.

How can I make my invitation letter more appealing?

To make your invitation letter more appealing, consider including images or graphics of the product, testimonials from satisfied customers, or a special incentive for attendees who RSVP and attend the presentation.

When should I send out my invitation letter for a product presentation?

You should send out your invitation letter for a product presentation at least two to three weeks before the event to give attendees ample time to plan and RSVP.

Should I follow up with attendees who haven’t RSVPed?

Yes, it’s a good idea to follow up with attendees who haven’t RSVPed a few days before the event to confirm if they’ll be attending or not.

What should I do if I have to cancel or reschedule the event?

If you have to cancel or reschedule the event, be sure to notify all attendees as soon as possible and offer an explanation and alternative date if possible.

Can I use an online invitation service to create my invitation letter?

Yes, there are several online services that offer customizable invitation templates and RSVP tracking. Just be sure to choose a service that fits your needs and budget and provides a professional-looking invitation.

Writing an invitation letter for a product presentation may seem daunting, but with these tips and examples, you’ll be well on your way to crafting a compelling and effective letter that will entice attendees to learn more about your product. Remember to keep your tone professional, but friendly, and clearly outline the benefits of attending the presentation. Good luck!

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